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Published by Mazhar Zaman

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Published by: Mazhar Zaman on Mar 22, 2013
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03/04/2014

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1. Many private players are coming into the market.

2. Some brands in the market gives there product with more features.

3. .LIC, ICICI & Bajaj Allianz is the major competitor with better

network.

4. Threats from other banks selling same types of investments.

5. Change in the policies of IRDA.

6. Change in the mentality of people

7. Fear of the market to crash down.

8. Employee attrition.

FUNCTIONAL DEPARTMENTS OF THE ORGANIZATION

MARKETING DETAILS

Marketing generally refers as the task of creating, promoting and
delivering goods

And services to consumers and business. Marketing managers seeks to
influence the Level of timing and composition of demand to meet the

organization‟s objectives.

Marketing people are involved in 10types of entities: goods, services,
experiences,

Events, persons, places, properties, organization, information and ideas.
The

Marketing concept rests on four pillars: target market, customer needs,
integrated Marketing and profitability.

“Marketing is defined as a societal process by which individuals and

groups obtain

What they need and want through creating, offering and freely
exchanging products And services of value with others.

The basic four P‟s of marketing are PRODUCT, PRICE, PLACE and

PROMOTION.

The last few years have seen an increased attention to mutual funds

across all genres of investors‟ big or small, individuals or corporate.

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