PRESENTED BY: Deboprotim Borah (BAM11024) Kaushik Handique (BAM11025) Priyanka Deka (BAM11040) Pompi Brahma(BAM11043


A little about ITC Ltd.

The company was founded as Wills, Watkins & Co. by Henry Overton Wills I and his partner Watkins. A public conglomerate company headquartered in Kolkata, India. Its turnover is $6 billion and a market capitalization of over $30 Billion. The company is currently headed by Yogesh Chander Deveshwar

 It employs over 26. It completed 100 years on 24 August 2010.   the only company in the world of its size and diversity to be 'carbon positive'. 'water positive' and 'solid waste recycling positive’.000 people at more than 60 locations across India and is listed on Forbes 2000. Created sustainable livelihoods for more than 5 million people  .

Product Range of ITC Ltd. .

Guwahati   Regional office of ITC is situated at Ulubari. . The central ware house is situated at Lokhra.ITC Ltd. Guwahati-7.

Supply network or the supply web because they all show how each unit interacts with the others   .A brief overview  It is the process of planning.SCM. work-in-process inventory. implementing and controlling the operations of the supply chain as efficiently as possible. and finished goods from point-of-origin to point-of-consumption. Supply Chain Management spans all movement and storage of raw materials.

  . Due to its tobacco business. Goods are produced at 15 different locations in India. ITC already had a good understanding of distribution channels. ITC maintains common supply chain for all of its products including FMCG products.

.SCM at ITC Ltd.

Inventory Management  Safety Stock: 10% more than the total demand for a particular month. Generally lead for Kolkata it is 4 days. Lead Time: The lead time basically depends on the distance from where goods are shipped. Bangalore it is 10 days and Hyderabad it is 7 days.   .

Different Cost Functions: Ordering cost.     . Insurance Coverage: Insurance policy for stored as well goods in transit. carrying cost and stock out cost. Inventory Storage: outsourced warehouses at different regions across India. Inventory Management System: Uses SAP. Inventory Report: Daily stock report prepared.

 ‘First in First Out’  SAP is used for preparing the invoices. loading sheet. stock level report etc. The stock level report is forwarded to the Bangalore Head Office  .

dissemination and response.  . Relationship with Distributors and Retailers. Role of Salesperson in customer satisfaction.     Financial Benefits and Customer Satisfaction. Information generation.Role of Marketing in SCM  Availability of Product. Customer Satisfaction.


It takes place in 15 locations all over India.   .Production policy  The production estimate is done 3 months in advance. Production does not take place in the NorthEast region.

Stage of purchasing function. Credit period offered by suppliers. reduced inventories and   lowered stock .  coordinated activities.PURCHASING PROCESS  Supplier’s selection.

ROLE OF LOGISTICS       Logistics department. Distributors. Wholesale distributor. Transportation. Mother hubs. Order processing. .

The Information system at a glance .

How supply chain decision are implemented?  Centralized supply chain team  Team constitutes of members from different zones  Decision are implemented centrally .


Provide gifts and incentives to those who perform well in a specific time   .Customer Service in SCM  Grievance cell.   Making stock available at retail points. Customer satisfaction survey . ITC shares a very good relationship with its customers.

ITC conducts periodic survey on customer satisfaction. The policy of ‘First in First Out’ is maintained while sending the goods out.    .PERFORMANCE OF SUPPLY CHAIN OF ITC  ITC classifies its inventory on the basis of different products and manages inventory on a periodic basis using SAP. Annual performance evaluations of the salespersons are done.

 ITC’s SAP generates the sales forecasting The goods from factories are sent directly to the WSP (Warehouse Service Provider) using trucks.    . ITC has got a centralized supply chain team which takes all the decisions regarding their supply chain. ITC has a Grievance cell which handles customer complaints.

SAP plays an important role in managing inventory for ITC. it can be concluded that co-ordination among the different functions of the supply chain is very much essential for a smooth flow of goods to the customers.CONCLUSION  After studying the supply chain of ITC Limited. It also helps in maintaining a good co-ordination between different departments of the company. .

Supply Chain Management.itc. Response T. Retrieved September 18.html  . (2001). 2012.). from http://itc.SOURCES  Mentzer. J. (n.d.

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