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DONNA KELLY Assignment: “LoJack Corporation” Analysis maker: Pham Le Minh ( 2008417060) 1. Geographic expansion versus product expansion Geographic expansion is a more viable approach because: - Long term commitment to invest an average of $12 million a year in new markets and opportunities. - Try to size up interesting segments and figure out market size, the opportunity, existing competition, and what we can bring to the table that is a unique concept Currently LoJack is working on a pair of geographic expansion opportunities, and
two entries into new markets. - The commercial business was supported by a direct sales force as well as an infrastructure of dealers who were available to sell and install the units. 2. Direct- Licensing- Acquisition: . Licensing: The effort had been driven by demand from overseas. A good way to satisfy demand without abundant of resource for operation Support from car salesman and insurance because of product’s benefit . Acquisition: It is important to be global leading company Good opportunities for future products Automotive channel Manage challenges by customer retention 3. Person at Risk and Cargo opportunities: . Person at risk: Objective is police and they need to find their own funding There one critical concern about “significant liability” Not too viable . Cargo: Significant potential Stolen ranged widely from low of 20$ billion to high of 200 $ billion Pioneer in the market (Fujifilm actually has not possessed) Greatest challenge in this segment was technology More viable than Person at Risk because potential market and possible to be Firstmover in the market, an opportunity to develop technology which could be premise for future innovation and advanced technology for new products in new market.
PHAM LE MINH firstname.lastname@example.org