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yr12 Evaluation Guide

yr12 Evaluation Guide

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Published by Julie Thrasher
Yr12 AS Media Studies
Guide to tackling the content of the evaluation questions for G321
Yr12 AS Media Studies
Guide to tackling the content of the evaluation questions for G321

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Categories:Types, School Work
Published by: Julie Thrasher on Mar 25, 2013
Copyright:Attribution Non-commercial


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Must be a group project Must demonstrate clear evidence of individual contribution An electronic portfolio, providing evidence of research, planning, production and evaluation • A preliminary exercise • A 2 minute opening sequence for a fiction film, including titles and a soundtrack

General points
 There needs to be a knowledge base to each answer  You must illustrate your points with specific, developed examples from your own film sequence  Assume your examiner knows nothing about you, this area, your film or chosen genre.  Provide proper context in your answers.  Explain/describe the context clearly before analysing something - put them in the picture  If you have used music/sound effects you must identify track and source. If you use film references, you should identify director and date eg: My sequence is similar to the opening of the well-known horror/thriller 'Scream' (Craven, 1996), because…  Answer the question specifically. Don't ramble - stick to the point. Link back to the question  Summarise your answer at start or end  Personalise the language of your answers to your project ie 'film opening sequence', not 'media product'  You should integrate real film references and your audience feedback into the relevant answers i.e. Qu's 1 – 7  Question 1 answer should cover a wide range but not a huge depth -you can develop your points in later questions  It may be advisable to provide a short, descriptive outline/summary of your film at the start so everything else that follows makes sense. You could include a cast and crew list, and production context - dates, filming locations etc.


Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products? You must include something on: film genre, narrative, form, style, and construction. a. Genre - demonstrate some understanding of the conventions of your chosen genre, and use some real film examples to illustrate this Show some awareness of how you have followed/challenged genre conventions This would usually include some discussion of • Typical characters/istics/behaviour • Typical events that take place • Typical themes • Typical iconography - mise-en-scene, lighting, setting b. Narrative structure - you should be able to identify the way films are conventionally structured, and you should be able to identify how your film is structured, and whether it conforms to this pattern or breaks it. You will need to talk about the whole film as well as the opening Key terminology: • classic narrative pattern • equilibrium • disruption • resolution etc You will then need to talk about specific narrative techniques you have used in your sequence. Key terms you could use are: • Real time • Ellipsis • Linear • Parallel • Dual • Cross cutting • Flashbacks • Action and enigma codes You should talk about the character roles you have included and how they move the narrative along. Terms you may use are: Villain Victim Hero Princess Protagonist Antagonist etc c. Form - you should be able to identify what the typical features of an opening sequence actually are, and whether or not yours follows the typical format or not. You could also think about function - does your sequence do the job an opening sequence is supposed to do. Use some real examples for comparison. d. Style - identify the way your film looks and feels. Talk about the soundtrack, dialogue, graphics, pace, rhythm, colours. Identify the shooting and editing techniques you used to construct your sequence and the impact they have. Camera work, framing, continuity, and binary opposites are relevant here. Use some real examples for comparison


Question 2: How does your media product represent particular social groups? Focus on one or two areas in some detail - eg age, gender, nationality, profession, state of mind, race, religion. Use real examples for comparative material. Identify specific decisions you have made with examples to illustrate how you have constructed a particular representation Explicit deconstruction is required - eg dress/gesture/action codes, also setting and behaviour, relationships etc Don't forget your film could have been made about anyone or anything

Question 3: What kind of media institution might distribute your media product and why? Think about what the question is actually asking Identify your production company and the kinds of films they make. Can you name a similar example? Who are you trying to reach with your film? Identify the kind of distributer who may get behind your film to promote and distribute it. Can you name a real example? Identify the kinds of platforms that your film could be exhibited. Can you name some particular examples? You could use real film examples for comparison.

Question 4: Who would be the audience for your media product? Describe the kind of audience you had in mind when producing your film. There is a clear link here between all the other questions, particularly 3. You may identify them through the following: Age Gender Nationality Lifestyle/attitude to life Tastes in media Film consumption habits Fandom/expertise You may also want to use the following terms: Broad/niche Mass audience Core or primary Secondary Local, national, & international Demographic


Question 5: How did you attract/address your audience? This is where you may draw on and develop points made previously. You are approaching them from a different angle though. Notice the word your. You would be advised to focus on: • Pleasures (including pain!) • Fears • Audience appeal/engagement/potential or actual reactions • Relevance of themes, plot, setting, characters You could identify the techniques and tactics that your audience are used to and say how you have used those to gain their attention Techniques/tactics you may have used: • Choosing a genre popular with your audience • Conforming to expectations • Use of narrative twists, shocks and surprises • Choice of film style • Editing techniques - montage, continuity, seamless • Suspension of disbelief • Build up of enigma Question 6: What have you learnt about technologies from the process of constructing this product? Think about the nature of the question. Use the correct names and terms: brand names, spellings, terms like non linear editing, digital technology, auto-focus etc Imagine you were doing the project again, or a new project or advising someone else • What would you do differently with the benefit of hindsight? • What do you know that you didn't know before? • What advice would you pass on? • What are the advantages/disadvantages of different technology used • What could you have done, but didn't Focus your answer on: Use of hardware - camera, lighting, tripod, dolly, track, -techniques used Use of software - different types, techniques used You may have learnt something in relation to the following: o o o o o Ease of use Health and safety Handling issues Portability Quality issues o Flexibility o Scope o e-Creative possibilities


Question 7: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? Your focus should be - what have you learnt. This requires you to identify the benefits of doing the prelim task. Provide specific examples to support your points. Summarise the brief for each task at the start of your answer. Refer to the different stages of production to help focus your points. You are advised to focus on the following areas:  The planning process including audience issues, location, reccies,storyboarding, permissions  The process of running a shoot, including the roles, working to a shooting script, shot order, how much to shoot, running on the action, achieving a seamless narrative, master shots etc.  The editing process, including capturing, using a timeline, re-ordering etc  The evaluation process, including different types of feedback, organising focus groups etc  Working as a team

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