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MBA I SEMESTER Workload per Marks Week Core/ Elective Theo Practic Practi Session Univers ry al clas al ity Core Core Core Core Core Core 106 107 IT For Managers Case Analysis Core 4 2 4 4 4 4 4 ----------30 (Inter nal) --30 30 30 30 30 -50 70 70 70 70 70 70 ---
Paper Code 101 102 103 104 105
Title Management and Organization Theory Managerial Communication Managerial Economics Accounting For Managers Statistics for Managers
Tot al 100 100 100 100 100 100 50 650
MBA II SEMESTER Workload per Marks Week Core/ Elective Theo Practic Practi Session Univers ry al clas al ity Core Core Core Core Core Core 4 Core ----------TOTAL 100 100 750 30 50 70 --100 50 4 4 4 4 4 --------------------30 30 30 30 30 70 70 70 70 70
Paper Code 201 202 203 204 205 206 207 208
Title Human Resource Management Business Environment Financial Management Operations Management Marketing Management Business Research Methods & Data Analysis Case Analysis Year End Comprehensive Viva-Voce
Tot al 100 100 100 100 100
MBA III SEMESTER Paper Code 301 302 303 304 305 306 Core/ Electiv e Core Core Core Core Core Core Workload per Marks Week Theo Practic Practi Session Univers ry al clas al ity 4 4 4 ------------------------30 30 30 30 50 --70 70 70 70 --100
Title Management Information Systems Business Law & Ethics Operations Research Project Report Evaluation Case Analysis Project Viva
Tot al 100 100 100 100 50 100
FINANCE AREA 311 312 313 Financial Markets and Services Security Analysis Corporate Taxation Elective Elective Elective 4 4 4 ---------30 30 30 70 70 70 100 100 100
MARKETING 321 322 323 Consumer Behaviour Advertising and Sales Promotion Sales and Distribution Management Elective Elective Elective 4 4 4 ---------30 30 30 70 70 70 100 100 100
HUMAN RESOURCE MAMAGEMENT 331 332 333 Management of Employee Relations Human Resource Planning Human Resource development Elective Elective Elective 4 4 4 ---------30 30 30 70 70 70 100 100 100
341 342 343 Systems and Analysis Elective Design Relational Database Elective Management Management of Software Elective Projects 4 4 4 ---------30 30 30 70 70 70 100 100 100 850
MBA IV SEMESTER Paper Code 401 402 403 404 Workload per Marks Week Core/ Elective Theo Practic Practi Session Univers ry al clas al ity Core Core Core Core 4 4 4 ----------------30 30 30 50 70 70 70 ---
Title International Business Management Strategic Management Entrepreneurship Development Case Analysis
Tot al 100 100 100 50 350
411 412 413
International Financial Management Portfolio Management Strategic Financial Management
Elective Elective Elective
4 4 4
30 30 30
70 70 70
100 100 100
421 422 423
Services Marketing Retail Marketing Global Marketing
Elective Elective Elective
4 4 4
30 30 30
70 70 70
100 100 100
HUMAN RESOURCE MAMAGEMENT 431 432 433 International Human Resource Management Performance and Reward Management Strategic Human Resource Management Elective Elective Elective 4 4 4 ------------30 30 30 70 70 70 100 100 100
SYSTEMS 441 442 443 Enterprise Resource Planning E-Business Data Mining and Ware Housing Total Elective Elective Elective 4 4 4 ------------30 30 30 70 70 70 100 100 100 650
7. Prakash Reddy: Management and Organizational Behavior (Himalaya) .Decision making process / Social Responsibility of Management –Ethics in Management.VIKRAMA SIMHAPURI UNIVERSITY: NELLORE MBA REVISED SYLLABUS (2011 ONWARDS) I SEMESTER 101-MANAGEMENT AND ORGANIZATIONAL THEORY UNIT-I: Introduction to management – Principles of Management-Functions of managementPlanning and Types of plans. Politics.Coordination and Control. 2. 8. UNIT-II: Introduction to OB –Individual Differences–Personality-Perception-Attribution. J. Slocum and Woodman : Organization Behavior (South Western) Weihrich. 6. Cannice & Koontz : Management (Tata Mc Graw Hill) Gregory Moorhead and Ricky W. 3. 9. and Conflict. John Pierce: Management and Organizational Behavior (Cengage) JIT S Chador : Organization Behavior (Vikas) Fred Luthans : Organization Behavior ( Mc Graw Hill) Stephen P Robbins : Organization Behavior (Pearson) Paul Hersey and Ken Blanchard : Management of Organization Behavior(Prentice Hall) Hellriegel. UNIT-IV: Organization Culture-Organization change and development –Organization structure and Organization design. UNIT-V: Emergence of International management –Interpersonal processes in international contextInternational organizational designChallenges of International management and Leadership.Managing change. Griffin : Organizational Behavior (Jaico) Robin Finchan and Peter Rhodes : Organizational Behavior (Oxford) 10. 5.Planning process. UNIT-III: Motivation –Communication-Leadership-Group dynamics-Power. 4. References: 1.
UNIT-III: Oral Communication-Non verbal communication-Listening -Feedback- Presentation skills-conducting meeting and conferences. UNIT-II: Demand analysis. Income Cross and Promotional elasticity of demand and their managerial uses-Demand DistinctionsDemand Forecasting.102 :: MANAGERIAL COMMUNICATION UNIT-I: Communication –Meaning –Communication cycle-Process-Theories and Models of Communication communication . Krizan : Effetive Business Communication(Cengage) 4. UNIT-III: Production. References: 1. UNIT-V: Leadership Communication-Transactional Analysis-Group Communication – Communication audit .Production Function-Returns to scale-Cost concepts and classification –Cost function-Break-Even Analysis. Demand Determines-Law of Demand Price.The concept-nature and scope of managerial economics-Role and Responsibilities of Managerial Economist.The concept of Demand. Demand schedule. Sources of Data and Methods of Forecasting demand for established and new products or services.Communication styles. UNIT-II: Organizational Communication-Principles for effective organizational –Characteristics of successful communication-Barriers to communication -formal Vs Informal Communication-vertical and lateral channelsInterpersonal and intrapersonal communication –Communication technology.The concepts of plant. Ashraf Rizvi : Effective Technical Communication ( Mc Graw Hill) 103 :: MANAGERIAL ECONOMICS UNIT-I: Introduction. . Piyus Dhar Chaturvedi and Mukesh Chaturved : Business Communication (Pearson) 3. Employment correspondence proposals. Demand Function. M. firm and industryObjectives of the firm. UNIT-IV: Written communication-Reports-Effective report writing-Memos-Circulars-Minutese-mails.volume and profit analysis. demand Curve. Shirley Taylor : Communication for Business(Pearson) 2.cost .
Gupta R.M. Yound : Managerial Economics (Pearson) 3. Ambrish Gupta : Financial Accounting for Management (Pearson) 6. D. Mowen : Management Accounting (Cengage) 7.UNIT-IV: Pricing decisions.L. UNIT-V: Computerization of Accounts : Advantages-Disadvantages-Accounting information system use of Tally packages.Husan and Maryanne M.Criag Peterson. Suma Damodaran : Managerial Economics(Himalaya) 5. James A.Dwived : Managerial Economics (Vikas) 6. and Radhaswamy M : Advanced Accountancy (Sultan Chand) 2. Paul G. UNIT-IV: Functional and Activity based budgeting-standard costing and variance analysis. Oligopoly and monopolistic competitions price Discrimination Multiple product pricing price control by Government – Pricing of new productspricing methods. Wabb : Managerial Economics(Cengage) 104 :: ACCOUNTING FOR MANAGERS UNIT-I: Accounting –Scope-Nature-Objective-Principles-Concepts-Users of Accounting information-Classification of accounts-Journal Ledger Trial Balance. Samuel C.Accounting for intangible assets. UNIT-III: Elements of cost –Classification of costs-Marginal costing –Activity Based Costing. References: 1.N. Paresh Shah. H. Hall : Accounting Information Systems (Cengage) 3. W.Capital and Revenue items-Construction of Trading and Profit and Loss Account and Balance Sheet. Basic : Financial Accounting for Management (Oxford) .National Income-Population –Business cyclesinflation-New Economic Policy of the Government of India.N.Mehta : Managerial Economics (Sultan Chand) 7. Don R. monopoly. P. D. UNIT-V: Macro economic environment. Reference : 1. Rama Chandran N and Ram Kumar K : Financial Accounting for Management (Mc Graw Hill) 5. Maheswari S.L. Mithani : Managerial Economics (Himalaya) 4.Keat and Philit Y.: Advanced Accountancy (Vikas) 4. Cris Lewis : Managerial Economics (Pearson) 2.Objectives of Pricing –Basic factors in pricing –Pricing under perfect. UNIT-II: Financial statements.
Rubin. UNIT-III: Correlation. Standard deviation.Binominal. Nature.Arithmetic. New Delhi. Levin. 4. Pearson 2008 Guptha SC.Uniform.Significance probability in business application. 106:: INFORMATION TECHNOLOGY FOR MANAGERS UNIT-I: Computer -Generations-Types of Computers-Hardware and Software-Types of Software-Storage Devices-Data Representation for Computers-Computer applications for management UNIT-II: Computer networks: Types of Net Works –LAN-WAN-MAN-Network Topologies. Rechard I.Methods of data collection.Interpretation of regression coefficients. Himalaya Publishing House Amir D. Scope of Statistics.Meaning an utility of regression analysis. UNIT-V: Probability. 2. .Theories of probability. UNIT-II: Measures of central tendency. range. Jayavel. Introduction to Internet-E-Commerce-E-Business –ERP Evolution and growth.105: STATISTICS FOR MANAGERS (*Scientific calculators are permitted for examination. Business statistics for contemporary decision making.weighted mean. Coefficient of variationApplication of measures of central tendency and dispersion for business decision making. Fundamentals of Statistics.Measures of dispersion.Classification and tabulation of data. Quartile deviation.Significance and Types of correlation.Frequency distribution –different types of graphs and diagrams.Normal and Exponential distribution.Comparison between correlation and regression. Aezel.Rules of classification and tabulation. New age publishers.Sources of Data.Types of data.Addition and Multiplication – Conditional laws of probability.Co efficiency of correlation UNIT-IV: Regression analysis. modeGeometric mean and Harmonic mean. Complete business statistics.Methods of calculating Correlation.Poisson.Introduction.) UNIT-I: Meaning.Sampling techniques and sources.Types of classification and tables. Statistics for management. 3. References: 1. David S. TMH 2008 Black Ken. Mean deviation.Median.Meaning and definition of probability.
Alexis Leon and Mathews Leon : Introduction to Computers with Ms Office 2000 (Mc Graw Hill) CASE ANALYSIS A case report has to be prepared and presented by teams in respective colleges. (Practicals) UNIT-IV : Power Point: Features-Slides-Slide Layouts-Design templates-Slide MasterAnimation Timings Action Buttons.UNIT-III : Word Processing-Basics-Common tools-Page setup-editing and formatting – Tables Charts-Macros-Mail Merge-Index –Printing. Microsoft Corporation : Micro Soft Office Resource Kit (Prentice Hall) 4. Sanjay Saxena : Ms Office 2000 for Every one (Vikas) 5. (Practicals) UNIT-V : Excel: Basics-Formulate-Moving-Editing-Formatting-Charts-Naming of ChartsHyperlink-Databases Forms Sort Filter Goal Seek Scenarios Solver Function Pivot Table and Chart. (Practicals) Reference : 1. Deepak Bharihoke : Fundamentals of Information Technology (Excel) 3. Effy OZ : Management Information Systems (Cengage) 2. * * * * * .
Privatization and Globalization –Public. Natural Environment –Pollution-Trade Unions. Wayne Mondy : Human Resource Management (Pearson) 2. Snell/ Bohlander : Human Resource Management ( Cengage) 7. Ivancevich : Human Resource Management (Mc Graw Hill) 4. Legal. UNIT-V: Organization Development.N. UNIT-II: Non Economic Environment –Political. UNIT-IV: Economic System-the Role of Government in Economic Development –Indian Economic Planning Five year Plans in brief Current Plan Industrial Policy Liberalization.Knowledge Management – Learning OrganizationInternational HRM HR Accounting Audit. Venkatesh : Human Resource Management (Oxford) 3. Rao VSP : Human Resource Management Text & Cases (Excel) 202 :: BUSINESS ENVIRONMENT UNIT-I: Concept of Business EnvironmentEnvironmental ScanningEconomic Environment Responsibility of Business Professionalism in India Ethics. UNIT-III: Social Change.HR Planning – HR Information Systems.Compression Management. Private Joint SectorsIndustrial Development & Regulation. R. UNIT-III: Performance Appraisal : Performance Dimensions and Measurements toolsReward System. . Demographic.Industrial Relations. P.Career DevelopmentManaging diversity Separation Downsizing Out Placement.Training and Development.Quality Circles.Wave front analysis-Third Wave Practices and implicatio9ns in Organization. Technological. P. UNIT-II: Concept of HRD. Jyothi and D. UNIT-IV: Motivating Human Resources : Motivating Theories – Leadership – Participative Management Empowerment.Job analysis and Job design – Recruitment. Biswajeet Pattanayak : Human Resource Management (Prentice Hall) 5. References: 1.Goals of HRD.and selection strategic –Retention. Subba Rao: Personnel and Human Resource Management (Himalaya) 6.Cultural dynamics Cultural Process and lags Secular Outlook Community Development Consumerism.SECOND SEMESTER 201 :: HUMAN RESOURCE MANAGEMENT UNIT-I: Evolution of HRM – HRM Functions. John M.
Industrial Sickness-Exim PolicyMultinational Corporations. Sk.Financial Planning. Aswathappa : Essentials of Business Environment(Himalaya) 3. R. Misra and Puri VK: Economic Environment of Business(Himalaya) 8.K.Security analysis. Rajiv Srivatsava and Anil Misra : Financial Management (Oxford) Management-Cash Management –Trade Credit . Pandey : Financial Management(Vikas) 2.Gupta : Business Government and Society – A Study of Business Environment ( Vani Educational) 6. Dividend Theories.Risk Analysis in Capital Budgeting Concept of real Options. James C. Maheswari & A.Van Horne : Financial Management Policy (Pearson) 5.P. Sk.Capital structure Planning. Shakh Saleem : Business Environment( Pearson) 203 :: FINANCIAL MANAGEMENT UNIT-I : Foundation of Finance: finance functions. Prakash : Indian Economy Since 1991 (Pearson) 9. UNIT-IV: Capital Structure Decisions : Financial and Operating Leverage-Capital Structure Theories. Dividend Policy. UNIT-II: Financial Analysis : Importance –ratio Analysis-Breakeven Analysis-Funds flow Analysis.M.Jain : financial Management (Mc Graw Hill) 3.Role of Financial Manager –Financial Goals. : Indian Economy (Himalaya) 4. Reference: 1. Alvin Toffler : Third Wave. 5. Misra and Puri VK.UNIT-V: Monetary and Fiscal Policies –Budget-Money and Capital markets-Stock Exchanges and Regulation –Industrial Financing.Y. Francis Cherunilam : Business Environment (Himalaya) 2.Agency Problem-Concepts of Value and Return. Prasanna Chandra : Financial Management (Mc Graw Hill) 4.-Financial Forecasting.N. B.A. I. Paul Justin : Business Environment ( Tata Mc Graw Hill) 7. UNIT-V: Capital Budgeting Decisions : Cost of Capital-Capital Budgeting Methods.Khan and P. Reference: 1.FDI. UNIT-III: Working Capital Management: Principles of working Capital-Receivable Management-Inventory Management. M.
UNIT-II: Plant Location. James R. Mahadevan : Operations Management ( Pearson) 205 :: MARKETING MANAGEMENT UNIT-I: Definition of marketing – Marketing Concepts. . Chunnawala and Patel : Production and Operations Management (Himalaya) 5. UNIT-IV: Materials Management –classification-Codification.N. Kanishka Bedi : Production and Operations Management (Oxford) 6.Product Life Cycle Positioning Packaging Branding.Evans : Operations Management (Cengage) 7. S. R. UNIT-V: Distribution Management : Marketing Channels. Panneer Selvam : Production and Operations Management(Prentice Hall) 4.204: PRODUCTION MANAGEMENT UNIT-I: Production Management: Conceptsproductivityscope of production Management Production System -Work study. merits demerits-Plant Layout-Types of Layouts-Plant Maintenance -Preventive and Break down Maintenance. Inventory models (Determinative models only) UNIT-V: Quality Control –Control charts-Acceptance Sampling –occurve.Advertising Management –Sales Promotion and Personnel Selling.Steps in method study-Time studydifferent time study techniques.Marketing Information System. Flow shop-Line Balancing. Reference: 1.Customer Relationship Management. UNIT-III: Product Management : Types of products – Products mix Product line – Introducing new Products.Relating. Chary : Production and Operations Management (Mc Graw Hill) 3. B.Distribution Logistics and supply chain Management –Direct and On-Line Marketing. Adam E Bert : Production of Operations Management (Prentice Hall) 2.Marketing Communications.Concepts of customer valueMarketing environment -Marketing Strategy. UNIT-IV: Pricing methods. UNIT-III: Production Planning and control –Scheduling Job shop. UNIT-II: Consumer BehaviorFactors Influencing Consumer Behavior –Market Segmentation.Different Location.
C. Kavier : Marketing in the New Millennium (Vikas) 206: BUSINESS RESEARCH METHODS UNIT–I: Meaning and importance of Business research: Research design Introduction to design of experiments -Exploratory. 4. 2008. M. Philip Kotler : Marketing Management (Prentice Hall) 3. 5.Oral and written presentation. 2000. 2004.Attitude scales Thurstone's.Donald & Albaum. 6.References: 1.Respondents.preparation . Tata McGraw Hill. PHI. Guttman's. conclusive and experimental designs. Discriminate analysis. Joh A: Emelch and Kasturi Rangan : Marketing Management (Mc Graw Hill) 4. Optimism. CENGAGE Publishers. 6th Ed. Green E. Cluster analysis. Regret. Decision tree analysis – Decision TreeSequential decision making.S. UNIT. Luck and Rubbin. Sign Test –One and Two samples. Run test. Tull S. Cost and value of information. “Marketing Research”. Kogan Page Publishers. Semantic differential. 2009. UNIT-IV: Non-Parametric Statistics in Research: McNemar. Risk. causative.Concept of measurement and scaling – Types of Scales – Nominal . Zikmund. EOL. Ramakumar : Marketing Management (Macmillan) 2. Criteria of Decision making.Pessimism. 2009. G. “Marketing Research”. 8th Ed. 4th Ed. Reliability and validity of a scales. V. Likert's. Experiments. Martin callingam. Wilcoxon Matched pairs test. Beri. Ramaswamy and S. Tata McGraw Hill. Mann-Whitney test. uncertainty. PHI. Conjoint analysis. “Market intelligence”. “Marketing Research”. Research report . Kolmogorov – Simronov D test. UNIT-V: Multi-Variate analysis: Factor analysis. . Determination of EVPI utility as a concept of decision making. Gerald: “Research for Marketing Decisions”. Realism. Measurement and scaling . Suggested Books: 1. Sampling design and Sample size determination. Design of questionnaire.and presentation . 3. Tull and Hawckins. 2006. EMV.III: Decision Making Tools: Decision Theory-Decision making under certainty. Equiprobable. 4th Ed. Paul. Kruskal –Wallis tests. “Essentials of Marketing Research”. RajivLal. Simulation(as a source of Data Generation) and Panels. Multi Dimensional Scaling. UNIT–II: Business research process: Sources and methods of gathering business information . Interval and Ratio Scales .Ordinal.J. 2.
R. 4th Edition. 2009. CASE ANALYSIS A case report has to be prepared and presented by teams in respective colleges. 10. Malhotra. “Business Research Methods”. 2008. 2nd Ed. Alan Bryman and Emma Bell. S L Gupta. Naresh. Krishna Swamy “Methodology of Research in Social Sciences”.7. 8. “Marketing Research. “Marketing Research”. Excel Books. 2005. 2009.And applied orientation”. New Delhi. YEAR END COMPREHENSIVE VIVA . O. K. HPH. Oxford Press. 9.
Concepts of Data Mining Data ware Housing and OLAP.Determining information requirements of managers.Redressals. Reference: 1.Consume Protection Act . agency contract. Lauadon : Management Information Systems (Pearson) 3. UNIT.Strategic use of Information technology.void and unlawful contracts performance of contracts .negotiations . Mahavev Jaisial and Monika Mital : Management Information Systems (Oxford) 302. conditions and warranties.indemnity. Lauadon and Jane P. Murthy CSV : Management Information Systems ( Himalaya) 5. UNIT-III: Transaction Processing System.MIS structures Approaches to MIS design and development.Role of MIS in decision making process.III: Sale of Goods Act: Sale and agreement to sell. UNIT-II: Levels of Management and Their information requirements.Office Automation System – Decision Support System Expert System. Robert Schulthesis and Mary Summer : Management Information Systems ( MC Graw Hill) 2.II: Law of contracts : Essentials of valid contract .THIRD SEMESTER 301 : MANAGEMENT INFORMATION SYSTEMS UNIT-I: Concepts of systems and organization – Meaning of MIS –Decision making process. bailment. James AO „ Brien : Management Information Systems ( MC Graw Hill) 4. ownership transfer.Data Base Models.importance of business law and regulatory practices .Consumer councils . UNIT-V: Functional Information Systems : Marketing Manufacturing Financial and Human Resource Information Systems. Kenneth C. Negotiable Instrument Act .special contracts : contingent contracts .dishonour. BUSINESS LAWS AND ETHICS UNIT-I: Social responsibility of business . guarantee. .Negotiable instruments types important features . UNIT-IV: An outline of Database Management System. UNIT.Distributed Processing Computer Networks.
assumptions. Bulchandani RR : Business Law (Himalaya Publishing House) 3. PROJECT VIVA . UNIT-V: Ethics in business. R.Ethical models for decision making.UNIT–IV: Companies Act : Classification of companies . Board of Directors Role. Assignment Problem. P. UNIT-IV: Network Analysis: PERT/CPM – Project Crashing.Gupta & Man Mohan : Operations Research (Sultan Chand) 3. Shares and Debentures. Kapoor ND : Mercantile Law (Sultan Chand & Co. Wavne L. UNIT-II: Transportation Problem. Functions. Time – Cost trade off. Winston : Operations Research (Cengage Learning) PROJECT REPORT EVALUATION CASE ANALYSIS A case report has to be prepared and presented by teams in respective colleges. winding up. References: 1. UNIT-V: Queuing Model (M/M/I only): Concepts.Ethical issues in information technology.K. business applicationSimulation and its application. SC Kuchal : Business Law (Vika) 4. Prospectus. References: 1. Panneerselvam : Operations Research (Prentice Hall) 2. Taha : Operations Research ( Pearson) 4. UNIT-III: Goal Programming-Business Applications – Game theory. Agarwal UK : Consumer Protection in India (Deep & Deep Publishers) 303:: OPERATIONS RESEARCH UNIT-I: Introduction to Operations Research –Linear Programming.) 2. Handy A.incorporation process Memorandum. Articles. Kanti Swarup. Graphical method and simplex method.Corporate governance and Corporate social responsibility. Travelling Salesman problem.
rating procedure. ratings. secondary market and foreign institutional investors – Protection of investors interests.Role of financial market in the development of Indian economy. Bond characteristics. .Securitisation . UNIT – V: Foreign exchange market – Determination of foreign exchange rate.FINANCE SPECIALIZATION 311-FINANCIAL MARKETS AND SERVECES UNIT – I: Indian financial system – Structure of financial market in India – Financial Services . yields.III: Depository system – Depository Process – National Securities Depositary Limited – Credit rating – Credit rating agencies in India. Duration. Srivatsava . The yield curve – Determinants of interest rates – Interest rate risk. UNIT – II: Securities market in India – New issue market (primary market) – Money market . Book Building UNIT II: Fixed income securities: Real and nominal rates of return – Computation of risk and return.Trading on stock exchanges – Market prices and their adjustment for dividends. Vasant Desai : The Indian Financial Systems and Development (Himalaya) 5. stock splits and bonus issues – value at risk. rights. risks. UNIT. immunisation. financial markets. Eakins: Financial Markets and Institutions (Pearson Education) 2. References: 1. UNIT. Viswanath S R : Corporate Finance ( Response) 6. Gordon & Natarajan : Financial Markets and Services (Himalaya) 3. Participants in the foreign exchange market – Euro markets and Euro issues. Frederic S Mishkin & Stanley Y.Commercial Banks Specialized financial Institutions – NBFCs.IV: Insurance companies – Unit Trust of India – Reserve Bank of India . prices.Money market . Book closure. taxation of income from investments .Stock markets in India –Securities & Exchange Board of India – SEBI guidelines on primary market. MY Khan : Indian Financial System (Tata McGraw-Hill) 4. RM Divya Nigam : Management of Financial Institutions ( Himalaya) 312:: SECURITY ANALYSIS UNIT I: Investment Environment: Real and financial assets.
Mark Hirchey and John Nofsinger :Investment (Mc Graw Hill) 5. Berk Jonathan. takeover. Software Companies – Units in backward area. D.Estimation and adjustment of beta.II: Residence and incidence of tax. Assesses – Assessment year. Dhanesh Kumar Khatri : Investment Management and Security Analysis (Macmillian) 4.in. Amold Glen Kumas Mohan : Corporate Financial Management (Pearson) 313–CORPORATE TAXATION UNIT. Fischer and R. Stephens H.E.. UNIT. UNIT. Taxation of gains or short term and long term investments. Demarzo Peter : Financial Mannagement (Pearson) 7. Vs EOU and incentives for exports. taxation in case of merger.penman :Financial Statement Analysis and Security Valuation Hill 6. short and long term capital gains from financial investments and real estate.UNIT III: Index Models: Risk premiums – Portfolio risk – Capital market line – Markowitz Portfolio selection – Diversification – CAPM – APT Fundamental analysis – Economy – industry – Company analysis – Concept of technical analysis. J. UNIT. Single – Index Model . Tax planning Treatment of salary income – exemptions. and sale of going concern. Fringe Benefit Tax. Channelling of FDI to reduce taxation. .IV: SEZs: Incentives for the units located in SEZ. derivative products and stock. income. Jorder : Security Analysis and Portfolio Management (Pearson) 2.I: Basic Terms : Agricultural income. person.trade.V: Treaty to avoid double taxation. Sudhindra Bhat : Security Analysis and Portfolio Management (Excel) 3. UNIT. UNIT-IV: Risk and Return : Nature and types of risk – Measurements of risk –Risk Return Relationship –Benefits and Limitations of diversification. UNIT-V: Fundamental analysis – Technical Analysis – EMH and Random work walk theory – Behavioral Finance References: 1.III: Incentives for exports – Deemed exports – EOU. Capital and Revenue expenditure Depreciation and other allowances.
Miniard & Engel: Consumer Behaviour (Thomson) 8. Agarwal K. S: Corporate Tax Planning Hand Book (Vision) 3.References : 1.Models of Consumer Behaviour. LeonG.Nair: Consumer Behaviour in Indian Perspective (Himalaya) 4. Lakhatia.issues in Consumer decision making process . Rajeev Kumra: Consumer Behaviour (Himalaya) . et al : Fundamentals of International Tax Planning ( IBFD) MARKETING SPECIALIZATION 321 – CONSUMER BEHAVIOUR UNIT-I: Introduction and overview to study of Consumer Behaviour .Perception .K: Dirct Tax Planning and Management( Indian Books) 4.Communication process . Lakhatia..Attitude .Consumer satisfaction -relationship marketing. Finnerty C. UNIT-II: Individual and group determinants of Consumer Behaviour . UNIT-IV: Applications-Consumerism . R. Ramesh Kumar: Consumer Behaviour (Pearson Education) 2. Latest Taxman Publications: 2. Subhash Mehta: Consumer Behaviour (Tata McGraw Hill) 5.Reference Group.Consumer study significance .Group dynamics .Learning .N.The Consumer Protection Act (1986) and Monopolies and Restrictive Trade Practices Act (1969) UNIT –V: Industrial buyer behaviour – Buyer behaviour for services .. Blackwell. Satish K Batar Shhkazmi: Consumer Behaviour (Excel) 6.Motivation . Suja R.Social class . References: 1.Diffusion of innovations. Schiffman & Kanuk: Consumer Behaviour (Prentice Hall of India) 7. UNIT-III: Consumer decision making process – CDM Models.Schistman & Leslie Leaserkarmal: Consumer Behaviour (Prentice Hall of India) 3.personality .
Blattberg and Scott. 2. Rajiv Batra . Decision making and Organisation. UNIT – IV: Sales promotion – Incentives to middlemen-Incentives to consumer –Design.Media Planning and Strategy-Developing.Conventions References: 1.Business and Sales force promotion tools .SALES AND DISTRIBUTION MANAGEMENT UNIT– I: Sales Management-– Nature and Importance. UNIT – III: Establishing Objectives and Budgeting for Advertising . Implementing and Evaluation of Media Strategies.Sales Forecasting and Budgeting-Sales Territories – Routing and Setting Sales Quotas Sales Contests UNIT-III: Recruitment and Selection of Sales force –Sales Training – Motivating and Leading the Sales Force .Evolution .C.Trade Shows . A. Promotion and Marketing Communications (Prentice Hall ) 6.Evaluating advertising effectiveness.Neslin : Sales Promotion Concepts.Totten and Martin P.Theories of selling UNIT.Social and ethical aspects of advertising. Methods and Strategies (Prentice Hall) 4.goals and functions .Advertising process: Advertising Campaign planning. John. UNIT – V: Consumer promotion tools . implementation and evaluation of effectiveness of sales promotion.322 – ADVERTISING AND SALES PROMOTION UNIT – I: Introduction to advertising .II: Selling process –Stages in the Selling Process –Organizing the Sales Effort. Kenneth E Clow & Donald Baack : Integrated Advertising . Shh kazmi Satish K Batra : Advertising & Sales Promotion (Excel) 323 . UNIT – II: Advertising creativity: Creative Strategy Implementation and Evaluation.Types of advertising or classification of users .The Advertising Agency functions. John Myers and David Aaker : Advertising Management (Prentice Hall) Manendra Mohan : Advertising Management – Concepts and Cases (Tata McGraw Hill) 3.salesmanship – buyer-seller dyads . Robert C.Interview Techniques .Block: Analyzing Sales Promotion – Text and Cases 5.
Adjudication UNIT–III: Trade Unions: Role – Position in India. Machinery for Redressal of grievances – Discipline – code of conduct.Evaluating Sales Person Performance References: 1. Niand J. Singh : Industrial Relations (Excel ) 7.R. process of domestic enquiryParticipative management: methods and techniques of workers involvement and participation. Monal Arora : Industrial Relations ( Excel) .Straight Salary. Types. Cowling & Jones : The Essence of Personnel Management and Industrial Relations (Pentice Hall ) 6. Still. Government and Machinery for labour administration. Conciliation. Consequences. problems and issues – Negotiation. Cundiff & Govani : Sales Management .D.Decisions. Arun Monappa : Industrial Relations (McGraw Hill ) 3. Degree of success. Trade Union types and Employee Federations – Strategies to Develop trade unions. UNIT–IV: Discipline & Grievance Management – Causes of grievances and disputes. UNIT–II: Industrial Conflict – Causes.UNIT-IV: Compensation of Sales Force. Employee relations and technological changeStrategies for employee retention. Varma Pramod : Management of Industrial Relations (Oxford and IBH ) 4.Non-financial Rewards UNIT-V: Evaluation and Control of the Sales Program-Cost Analysis. UNIT–V: Empowerment and quality management. Havaldar & Vasant M Cavale : Sales & Distribution Management (Text & Cases) (Tata McGraw Hill ) 2. Arbitration. etc: The Future of Industrial Relations ( Sage) 5. Strategies and Cases (Prentice Hall of India) HUMAN RESOURCES MANAGEMENT SPECIALIZATION 331 – MANAGEMENT OF EMPLOYEE RELATIONS UNIT–I: Employee Relations – Concept – Significance and the emerging socio economic scenario. Methods. B.Straight Commission. References: 1. Krishna K.Combination Plans. Prevention and Settlement – Collective Bargaining – Role. P N Singh: Employee Relations Management (Pearson education) 2.
Pattern : Manpower Planning and Development of Human Resources (John Wiley) 3. UNIT-IV: Employee development.Development.Designing HRD programme.Counselling services. UNIT-II: HRD need assessment. UNIT–III: Recruitment – Sources – Evaluation and selection – Procedures –Techniques – Factors Influencing recruitment and selection –Placement – Induction –Training – Strategies for orienting new employees. HRM and HRD function. UNIT–V: Manpower utilisation – Indices and techniques – Scheduling techniques– Factors affecting performance – Human Resource Accounting– Methods – Significance.Employee orientation.Experiential methods.JIT job rotation.Evaluation. Roll of HRD professional. UNIT-V: Indian Experiences.Career management. Assessment. Deepak Kumar Bhattacharya : Human Resources Planning (Excel ) 333: HUMAN RESOURCE DEVELOPMENT UNIT-I: Human resource development concept. Mc Beath : Organisation and Manpower Planning (Business ) 2. Performance management coaching. UNIT–II: Manpower forecasting – Models and techniques of manpower demand and supply forecasting – Behavioral factors in HRP – Wastage analysis – Retention – Redeployment and Exit strategies. Thames H.Socialization process.Implementing the programme.HRD programme for culturally divorced employees.Formal education.Behaviour modeling. Interpersonal relationship. References: 1. Realistic job previews. evolution. Gorden. Job experience. UNIT–IV: Career planning and development – Succession planning – Potentials appraisal and development.Leadership development.332 – HUMAN RESOURCE PLANNING UNIT–I: Introduction – Significance – Process– Systems approach to Human Resource planning –Micro level manpower planning – Labour market analysis – Manpower inventorying –Methods.Mentoring. HRD Challenges. UNIT-III: HRD programme. .
Uday Kumar Haldar.SYSTEMS ANALYSIS AND DESIGN UNIT-I: Systems Development Environment: Meaning and Scope of Information Systems analysis and Design . Jeffray A.Forms and Reports. Raymond A Noe. UNIT-II: Determining System Requirements: Process-Methods . systems analyst . Valacich: Modern Systems Analysis and Design (Pearson Education). Igor Hawryszkiewycz: Systems Analysis and Design (Prentice Hall) 4. Krishnaveni. R.Designing Interfaces and dialogues. Tripathi PC. Sen: Analysis and Desigh of Information Systems (McGraw Hill) 3. Desimone.Systems Development . Chand) . 5. M Awad: Systems Analysis and Design (Galgotia Publications) 5. System Maintenance and Quality Assurance – Acquisition of hardware and software. Oxford. Human Resource Development. 2. Thomson 2. SYSTEMS SPECIALIZATION 341. Employee Trainee Development. Nair NG: Management Systems (S. Installation. James A. Human Resource Development. Training. UNIT-III: An overview of object-oriented Analysis and Design.Hipochart.Responsibilities in Systems Development.Designing databases -Designing physical files. Human Resource Development. UNIT-IV: Systems Implementation and Maintenance: Software Application Testing.References: 1. Sulthan Chand and Sons.Approaches to system Analysis and Design. Human Resource Development. Joey F.Designing Inputs .George and Joseph s.Structuring system Requirements: Dataflow Diagrams-Decision TablesDecision Trees. Conversion – Documenting the System. Hoffer. UNIT-V: References: 1. TMH 3. Excel 4. Werner and Harris.
Tree Index Files - Index Definition in SQI . Buffer Management.Purpose of Database Systems -Data Abstraction Data Models .Generalisation .Organisation of Records into Blocks. Data Dictionary – Storage. Design strategies.Aggregation.E. Relational Commercial Languages .The DBIG CODASYI .Mapping Networks to files. Real time distributed systems design. UNIT-II: Relational Model .B. Diagram.MANAGEMENT OF SOFTWARE PROJECTS UNIT –I: Introduction to software Engineering: Size. to tables .Database Administration. UNIT–II: Software design concepts modularization. Hansen: Data Base Management Design (Prentice Hall) 343. R . Diagrams Manipulation Language - Entity .System Structure -Physical Storage Media File Organisation .342.Virtual records .J: An Introduction to Database Management Systems (Addison and Wesley) 3. Normal Form. Cost estimation. S: Database Structured Techniques for Design Performance and Management (John Wiley) 4. Relational Database Design-Pitfalls in relational Database Design using Functional dependencies. .Data Independence .Multiple key Hierarchies to files. UNIT-IV: Hierarchical Model . Atre.Data Definition Language.Data Structure Diagrams . Quality and productivity factors.Tree structure Diagrams . UNIT-III: File and System Structure . Test plans.relationship Model .The Relational Algebra .R. Network Model.Structure of Relational Database .Model . Henry.Domain Constraints Referential Integrity.R. Yary W.Structured Query Language (SOL) Query by Example (Quel) Integrity Constraints . Multivalued Dependencies. Reducing E. Functional Dependencies -Associations Nomalization.RELATIONAL DATABASE MANAGEMENT SYSTEM UNIT-I: Introduction . Data Database Manager . Planning a software project.B+ -Tree Index Static and Dynamic Hash Functions Access. Data C.Views. References: 1. UNIT-IV: Indexing and Hashing . Nilesh Shah: Data Base Systems Using Oracle (Prentice Hall) 5. Mapping Relational Data to files.The Relational Calculus .Korth & Abaham Silberschatz: Data Base System concepts (McGraw Hill) 2.Mapping Files .Indexing .
UNIT–V: Software Maintenance. Rechord Fairley: Software Engineering Concept (Tata McGraw Hill) . unit testing & debugging. system testing and formal verification. UNIT–IV: Implementation issues – Structured Coding Techniques. Managerial aspects. Carlo Ghezzi. configuration management. Maintainability. other maintenance tools and techniques. source code metrics.UNIT–III: Quality Assurance: Walk throughs and inspection. Mehdi Jazayuni and Dino Mandnioli: Fundamentals of Software Engineering (Prentice Hall of India) 3. Static Analysis. Pressman: Software Engineering (Tata McGraw Hill) 2. Symbolic execution. References: 1.
legal. Sundaram & Stewart black: International Business Environment (Prentice Hall) 4. Ajitabh: Global Competitiveness (Excel) 402 .STRATEGIC MANAGEMENT UNIT – I: Strategic Management – The Strategic management Process – Components of Strategic Management Model. Bhalla: International Business Environment and Management (Anmol publications) 3.FOURTH SEMESTER 401 – INTERNATIONAL BUSINESS MANAGEMENT UNIT-I: Concept of international business – Stages of internationalization – International economic.P: International Business (Himalaya) 5. Daniel and Radebangh Lee H: International Business (Addison Wesley) 2.K. FDI policy. sovereign and currency ratings.T. [ UNIT-IV: Market selection and entry strategies. political. competitive. UNIT – II: Strategy Formulation – Defining the Company Mission – Assessing the External Environment – Industry Analysis – Internal Analysis of the firm. Organisation (W. SWOT Analysis – Mc Kinsey‟s 7s frame work. V. UNIT-III: Formulating Long-Term Objectives and Grand Strategies: Strategic Analysis and Choice – BCG. References: 1. benefits. Balance of payment – Foreign exchange Regional trade Role of world Trade market mechanism – Import substitution and export financing – International liquidity. GE. Anant K. UNIT-V: Organizing for international business – Strategies and issues in international human resource management and development – Designing global organization structure – Developing global competitiveness. Role of IMF in International business. their influence on FDI and FIIs. UNIT-II: International trade regulatory frame work – Trade barriers – organisations and their impact on international business. . social demographic and cultural frame workInternational trade theories. John D.O) UNIT-III: International financial frame work.Country risk analysis: International rating agencies. Subbarao.
Michael E. Hisrich Peters shepherd: Entrepreneurship (Tata McGraw Hill) 3. UNIT-IV: Market and Demand analysis – Technical Analysis – Social cost benefit analysis – Financial analysis. J A Pearce II and R B Robinson Jr: Strategic Management Formulation. Ethics and social responsibility of entrepreneurs – The Entrepreneurial and Intrapreneurial mind – EDPs in India. Charantimath: Entrepreneurship Development in Small Business Enterprises (Pearson Education) 2. Functional tactics. UNIT-III: Creativity and innovation in business – Creative problem solving methods – International Entrepreneurship opportunities – SWOT Analysis.Culture UNIT-V: Strategic Control Processes: Guiding and Evaluating the Strategy. Michael E Porter : Competitive Strategy (Harvard University) 4. UNIT-II: SME Sector: Its role in Indian economy – Problems faced by SME sector – Growth prospects – Incentives offered by state and central governmentsInstitutions supporting SME – Setting up a SME– Various steps involved .Leadership. Reward System and Employee Empowerment – Institutionalizing the Strategy: Structure. Prasanna Chandra: Projects Planning Analysis. Sahey and Nirjar: Entrepreneurship (Excel) . References: 1. Arthur Sharplin: Strategic Management (McGraw Hill) 3. Porter : Competitive Advantage (Harvard University ) 5. Poornima M. Marketing and HR Planning – Project Report Preparation – Negotiation with support organisations. Implementation and Control (Tata McGraw Hill) 2. References: 1.UNIT-IV: Strategy Implementation – Operationalising the Strategy through Short Term Objectives. Reductions implementation & Review (Tata McGraw Hill) 4. Rao VSP & Harikrishna : Strategic Management Text & Cases ( Excel) 403 –ENTREPRENEURSHIP DEVELOPMENT UNIT – I: Entrepreneurship: Concept and importance – Characteristics. UNIT-V: Project Management – Financial.
Cheols Eun and Bruce G Resnick : International Financial Management (McGraw Hill) 6. UNIT-III: Management of foreign exchange exposure and risk: Economic exposure – Transaction exposure – Operating exposure – Translation exposure – Currency options – Currency futures/forwards – Currency swaps. Jeff Madura : International Corporate Finance (Thomson) 5. Shapiro : Multinational Financial Management (Wiley India) 4. and foreign investments. Ephraim Clark : International Finance (Thomson) 7. RBI guidelines on ECBs. References: 1. Alan C. UNIT-V: Eurocurrency market: Growth of Eurocurrency market – Euro issues – External commercial – borrowings – International bond market – Indian Euro issues.Foreign direct investments. UNIT-IV: Cross – border investments: Cash flows of foreign projects – Cost of capital – Approaches to project evaluation – Adjusted present value method – Risks in foreign Projects – Financing foreign projects. Marrice D Levi : International Finance (McGraw Hill) 3.CASE ANALYSIS A case report has to be prepared and presented by teams in respective colleges. Mihir A. UNIT-II: International parity: Purchasing power parity – Interest rate parity – Covered interest arbitrage – Forward rate parity – Fisher effect – Interrelationship of parity conditions.Desai : International Finance (Wiley India) . FINANCE SPECIALIZATION 411 – INTERNATIONAL FINANCIAL MANAGEMENT UNIT–I: Foreign exchange market – Demand and supply of foreign exchange – Spot rate and forward rate –Fixed exchange rate and floating exchange rate – Implications of depreciation/ devaluation and appreciation / revaluation of currency. PG Apte : International Financial Management (Tata McGraw Hill) 2.
Donald E. Kevin S. UNIT-II: Capital Structure Planning – Estimating Financial Requirements – Understanding Debt – Debt Securitization – Syndicatisation – Debt Policy – EBIT-EPS Analysis Indifference Point – Levered Beta – Un-levered Beta. UNIT-III: Capital market theory : efficient market Hypothesis – capital Asset pricing model – arbitrage pricing theory. Feasible sen of portfolios – Efficient frontier – selection of optimal portfolio and Markowitz model – Sharpe single index model. UNIT-III: Corporate Acquisitions – Types of Acquisitions – Mergers – Reasons – Merits and Demerits – Exchange Ratio – Dilution and Accretion of Earnings – Evaluation of Mergers and Takeovers – Consolidated Balance Sheet. UNIT-I: .methods of performance evaluation sharpe‟s treyner‟s and Jensen‟s measures of portfolio performance . UNIT-V: Portfolio revision need for Revision – constraints in revision – revision strategies – formula plans portfolio management in India. Security analysis and portfolio management (Prentice Hall) 5. UNIT-IV: Performance evaluation of portfolio need for evaluation. William F. Frank K. Sharpe : Investments (Prentice Hall) 3.Reilly and keith C brown : Investment analysis and portfolio management 6.412. Fischer and Ronald J Jondan security analysis and portfolio management (Prentice Hall 2. Prasanna Chandra :Investment Management (Mc Graw Hill) 4. UNIT-II: Portfolio selection. Reference Books: 1.PORTFOLIO MANAGEMENT UNIT-I: Portfolio management process of portfolio management of portfolio Analysis – Portfolio risk and return Measurement – Diversification of Risk. Robert A strong Portfolio Management (Jaico) 413-STRATEGIC FINANCIAL MANAGEMENT Introduction Strategic Financial Planning – Corporate Strategy for Growth – Regulatory Framework – Rights Issue – Value of Right – Initial Public Offer – Private Placement – Venture Capital.
Kwang SC Hung. 2007. 2009. Fred Weston.Economic Value Added Approach. Susan E. 6. 4th Edn. UNIT–IV: Customer orientation – Customer service quality – Customer retention – Relationship marketing Programme – Complaint management – Service guarantees: . Mohan Kumar – Corporate Financial Management. 5. Shridan Titman. Hoag Mergers – Restructuring and Corporate Control. John DMartin. Pearson Education 1st Edn. UNIT-V: Corporate Restructuring and Reengineering Changing Ownership – Spin-off – Split-off – Leveraged Buyout – Financial Restructuring – Buy Back of Shares – Problems in Implementing Corporate Restructuring Policies. 2. Himalaya Publishing House. MARKETING SPECIALIZATION 421 – SERVICES MARKETING UNIT-I: The growth of services: . 4. Prasanna Chandra – Financial Management.Measuring customer satisfaction – Designing and analysing customer satisfaction survey feedback. Sudhindra Bhat – Financial Management. 2008. 3. Excel Books. UNIT-III: Developing Services marketing mix: The service product – Pricing the service the cost of quality and return on quality – Place: Service location and channels – Promotion and communication of services – People in services. J. . V. Prentice Hall.UNIT-IV: Corporate Valuation – Approaches – Estimating Equity Free Cash Flows – Valuation based on EFCF – DCF . Tata McGrawhill Book Co. Ltd. 1st End. UNIT-II: Services Marketing Planning process – Developing an effective service Strategy – Market segmentation – Positioning and differentiation of services. Pearson Education. Glen Arnold. R. 2007. Jonathan Berk Peter DeMarzo – Financial Management Pearson Education. India. Aswath Damodaran – Corporate Finance Wiley India 2nd Edn. Srivastava – Financial Management and Policy. 4th Edn. 7.Nature of difference of service provider and service seeker and classification of services – Services marketing mix – Future of services marketing. Ravi Anushuman – Valuation Analyzing Global Opportunities. 8. 2nd Edn. Suggested Readings: 1. 3rd Edn.
Marketing of Healthcare Services.Marketing of Financial and Insurance ServicesMarketing of Hospitality. Roland. Rust. References: 1. Douglas Hoffman and John E. Reference : 1. Suja Nair Retail Management (Himalaya) . Chatan Bajaj Rajnish Tuli and srivatsva Retail Management (Oxford) 2. UNIT-V: Store management Managing the store.G. Zahorik and Timothy.Factors influencing the location – Financial strategy in retailing – strategy planning in retailing UNIT-III: Merchandise Management forecasting sales Developing an assortment plan Merchandise planning system. Travel and Tourism Products. Barry berman & Joel R evans Retail Management A strategy approach (Pearson) 3. T. 1. UNIT-II: Retail site location. design and visual. Adrienne Payne: The Essence of Services Marketing (Prentice Hall) 5. Keilninghan : Services Marketing (Addison Wesley) 3. Levy Weiz retailing management (TataMcgraw Hill) 4.Marketing of Educational and Professional Services. merchandising – Retailing in the changes impacting retailing common woes in retailing research for retailing. K.UNIT-V: Service Marketing Practices. Buying Merchandise – retail pricing UNIT-IV: Retailing and information technology support systems – supply chain management importance customer service and quality management – customer relationship management . store layout. Johan M. Rathmoll: Marketing in the Service Sector (Winthrop) 4. Anthony.Bateson: Essentials of Services Marketing (Harcourt) 422:: RETAIL MARKETING UNIT-I: An overview of retail management concept and significance – Types of Retailers – strategic Planning in retailing. J. Ram Mohan Rao: Services Marketing (Pearson Education) 2.
Gary Gregory. Ltd. Himalaya Publishing House. 5. 8. 6. New Delhi. 7. Johansson – Global Marketing – Foreign Entry. Sak Onkvist. Gary Noble. John L Graham. 2. John J Shaw – International Marketing – Analysis and Strategy – PHI Learning Pvt. Suggested Readings: 1. 3. Prashat Salwan – International Marketing – Tata McGraw Hill. New Delhi-2009. H. IIKKa ARonkainen – International – Cengage Learning India Pvt. 4. 2008. 2008. Ltd. Masaaki Kotabhe. . 2009. 9. Andreas Riege. New Delhi. Johnny K. Francies Cherunilam – International Marketing. Local Marketing and Global Management – Tata McGraw Hill Pvt. Ltd.K.GLOBAL MARKETING UNIT-I: Global Marketing – Key Concepts – Global Marketing objectives –Country Specific Advantages – Firm Specific Advantages – Rivalry between Global Competitors. David Hennessey – International Marketing – Cengage Learning – New Delhi-2009.Vasudeva – International Marketing – Excel Books – New Delhi. Antony Peloso. 2008. Philip R Cateora. Kristian Nelsen – International Marketing – An Asia Pacific Focus – Wiley India Pvt. UNIT-IV: Global Marketing Strategies – Global Products and Services – Global Brand Management – Global Pricing – Financial Issues – Transfer Pricing – Counter Trade UNIT-V: Global Promotion Strategies – Pros and Cons of Global Advertising – Global Advertising Decisions – Global Sales Promotion – Global Personal Selling – Global Logistics – Global Channel Design. Ltd. P. Kate Gillespie. Albaum – International Marketing & Export Management. New Delhi. UNIT-II: Global Marketing Environment – Analyzing Global Marketing Environment.423. Pearson Education. Michael R Czinkota. New Delhi. UNIT-III: Global Market Selection and Entry Strategies – Assessing Global Market Opportunities – Country Attractiveness – Understanding Local Customers – Global Segmentation and Positioning. Wayne Macarthur. Cathy Neal. 2006. Jean Pierre Jeannet.
Spanish and Swedish – African – Indian. individual . cross cultural training. Michael Amstrong : Reward Management (Kogan) . job pricing market survey pay structure architecture UNIT-III: Individual pay determinants – Components of pay – Fringe benefits.J : International Dimension of Human Resource Management Adler N. Policies – Training Expatriation – Repatriation. Directors. (Oxford) 2. Laxmi : Managerial Compensation and Motivation in Public Enterprises. learning – Performance management and HR process – Competency appraisal – Cultural Issues. References : 1. Narain. References: 1. Dutch. UNIT – IV: Training and development – Need. Executives. 3. Women executive. German. cross cultural implications UNIT – II: Structural dynamics – structural evolution – Global and product division – Strategic frame work. Stbson : wages and salaries (American Management Association) 3. job description. differentials. Technical professionals. job evaluation. UNIT – V: People Management – USA – Asia: Japan and China – Europe: British. UNIT-II: Technical determinants – Job analysis. UNIT-V: Statutory provisions-Wage boards pay commission –Pay budget management-International pay system.L : Internal Human Resource Management (Excel ) 432 – PERFORMANCE AND REWARD MANAGEMENT UNIT-I: Reward. Sources. short and long termCompensation of special groups. UNIT –III: International staffing – Nature. Sales force. 2. compensation and non compensation systems – Concept – Compensation issues – Economic theories – wage level. expanding role – Global issues and challenges – Cultural determinants. group. Dowling P. UNIT-IV: Performance pay – Incentives.J: International Dimensions of Organizational Behaviour (Kent Publishing) Rao P. French.HUMAN RESOURCE MAMAGEMENT SPECIALIZATION 431 – INTERNATIONAL HUMAN RESOURCES MANAGEMENT UNIT –I: International Human Resource Management concept. supervisors.
STRATEGIC HUMAN RESOURCE MANAGEMENT UNIT-I: The Framework of SHRM -Components of HRM strategy – models of strategy – Methods of structuring HR Department in organizations – Linkage between strategic business planning (SBP) and strategic HR development (SHRD) – competency mapping – building the core competencies – Knowledge based HR management strategy. 2007. Charles R. 2008. Ltd. UNIT-III: HR Strategy Formulation -Strategic planning – Strategic alliance – Assessment of strategic alternatives – Managerial issues in strategic formulation – Key HR activities in Mergers and Acquisition (M & A) – Ensuring strategic flexibility for the future. 3. 2008. New Delhi. Richard Regis. Second Edition. compensation systems –Improving the quality of . Milkovich & newman : Compression (Tata Mc Graw Hill) 5. Strategic Human Resource Management. Excel Books. Strategic Human Resource Management and Development. 2.Global sourcing of labour –The impact of organization design and learning . Joe Martocchio : Strategic Compensation : A Human Resource (Pearson) 7. UNIT-II: HR Environment Scanning -Technology and organizational structure – environmental scanning and competitive intelligence – influence on HR information system –management of diversity – Trends in utilization of HREmployee leasing. Jeffray A.. Suggested Readings: 1. Cengage Learning Indian Pvt. Greer. UNIT-VHR Strategy Evaluation -HR evaluation process – Approaches to evaluation – Bench marking – Evaluating strategic contribution of traditional areas such as selection. Barryt Gerhart & Sara L Rynes : Compensation (Sage) 6. Mello. UNIT-IV: HR Strategy Implementation -Implementation of Human resource and reallocation decisions – Cross training and flexibility in assigning work – Using work teams –Strategically oriented performance measurement system – Strategically oriented performance measures. Pearson Education Asia. training and compensation – Evaluating strategic contribution in emerging areas such as management of diversity and quality readiness. Strategic Human Resource Management – A General Managerial Approach.4. BD Singh : Compensation Reward Management (Excel) 8. New Delhi. Dipak Kumar Bhatta Charya : Compensation Management(Oxford) 433.
Marketing and HR. Ltd. Venugopal. Mc Bey. Materials Management.P. 6. Venkaita Krishnan: E. Enterprises. Strategic Human Resource Management in a Global Economy. New Delhi. 9. 2001. Monica. Sai Kumar ML: Enterprise Resourscs Planning (Institute of Public Enterprises) 4. R.Concepts & Practices (Prentice Hall). 2000. UNIT-V: ERP Applications. Cengage Learning India Pvt. benefits and limitations of EEP. 2008. Strategic Prospects in HRM. ERP issues in Indian markets and in different counties. Microsoft. Success / Failure Factors of ERP Implementation. UNIT-IV: ERP Implementation life cycle – Future trends. 8. Evolution. Jaico Publishing House. 7. Prentice Hall of India Pvt.. Vikas Publisshing House Pvt. Contemporary Strategic Management. 5. Quality Management. R. UNIT-II: ERP – Related Techniques: Open source and wireless technologies. 2007. Excel Books.G.BPR Vs ERP. SYSTEMS SPECIALIZATION 441 – ENTERPRISE RESOURCE PLANNING UNIT-I : Introduction to ERP: . Reference: 1. New Delhi. people soft and oracle and their impact on enterprise applications. Nandagopal and R. Plant maintenance. Vivod Kumar Garg and NK.R. Supply chain Management – ERP – II and Gap Analysis. ERP Products: SAP. Strategic Management – The Indian Context. Priyaadarshini. R. Rahul V. Ltd. Phases of ERP and other enterprise applications. ERP in Small and Medium Implementation Strategies. Shaun Tyson. 2007. 3. Belcourt and Kenneth J. 2002. Altekar: Enterprise Resource Planning (Prentice Hall) . Human Resource Strategy – A Behavioural perspective for the General Manager.. UNIT-III: ERP Modules – Finance. Alexis Leon: Enterprise Resource Planning (Tata McGraw Hill) 2. Gangaram Singh.4. Strategic Human Resource Planning (Second Edition). Ltd. Srinivasan. Dreher Dougherty. Tara McGraw Hill.
Napier Jud. UNIT–III: E. UNIT –IV: Knowledge tone Applications . databases Vs References: 1. and users perspective.Time. strategy formulation. outsourcing.DATA MINING AND DATA WAREHOUSING UNIT-I: Introduction to data warehousing. Trend spotting .e-Procurement. integrity constraints.BUSINESS UNIT-I: From E . UNIT-V: Data mining: Introduction . UNIT-II: Logical Design: Types of data in warehouse. data warehouse operational databases. design strategies. capability evaluation E-Business design. Needs. Selling-chain Management – supply.phases: building.E.S Business ModelSuitability. Structural Transformation. Pitfalls and Consumer preferences. Michael Abbey : Data Warehousing Oracle (Tata McGraw Hill) * * * * * .chain Management. Corey. Ravi Ralakota and Maina Robinson: E – Business (Pearson) 2. Benefits of Data Mining – Data Mining Techniques – Data Mining solutions. 443. Self service. Query parallelism. Backup. Physical design: VLDB. Data Ware house team. Flexible Business designs. UNIT-IV: Moving data into the data warehouse.Next generation of D. Goal & Problems phases of development.Commerce to E-Business.Business Architecture . UNIT-V: References: 1. Dual Schema access approach. ease of use. Developers.S. recovery and security.strategy of design .442. Michael J.Data loading. Imported export. Indexing the data warehouse. Table – space segregation. UNIT–II: E-Business design .Customers Relationship Management. Query optimization. Rivers and Wagnerm: Creating a E–Business (Vikas) Development E – Business design. NLS. SQL Loader. UNIT-III: Data warehouse vs data mart. Star schema implementation.
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