University of Pune

Revised Syllabus for Master of Business Administration (M.B.A) M.B.A. Part I (First Year) Revised from June 2008-09. M.B.A. Part II (Second Year) Revised from June 2009-10. (I) Introduction The name of the course shall be Master of Business Administration (M.B.A.) (II) Objectives The basic objectives of an M.B.A. course are1. To provide the country a steady stream of competent young men and women with necessary knowledge, skills, values and attitudes to occupy positions of management and administration in business, industry, public system and the government. 2. To impart the students latest and relevant knowledge from the field of management theory and practice. 3. To provide opportunities to the students for developing necessary managerial skills. 4. To impart/ develop the right kind of values and attitude to function effectively in managerial/ administrative positions. (III) Eligibility for Admission Students possessing following qualifications are eligible for admission to MBA course(a) A Bachelor’s Degree in any faculty of any statutory University with 45% or more marks(40% or more marks for students belonging to SC, ST/DT, NT,OBC, SBC for Maharashtra State Only), Or A masters Degree in any faculty of any statutory University with 45% or more marks(40% or more marks for students belonging to SC, ST/DT, NT,OBC, SBC for Maharashtra State Only), (b) Must have completed selection procedure as prescribed by the competent authority from time to time.

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Course Structure for Master’s Degree Course in Business Administration SEMESTER-I Course Code L 101 Organizational Behavior & Principles & Practices of Management 102 103 104 Management Accounting Managerial Economics Statistical & Quantitative Methods 105 106 107 108 Legal Aspects of Business Basics of Marketing Information Technology Managerial Communication External External Internal Internal SEMESTER-II Course Code L 201 202 203 204 Marketing Management Financial Management Human Resource Management Manufacturing & Operations Management 205 Materials & Logistics Management 206 Management Information External 60 15 100 External 60 15 100 External External External External 60 60 60 60 T 15 15 15 15 100 100 100 100 Subject Title Examination Periods Marks 60 60 30 30 15 15 8 8 100 100 50 50 External External External 60 60 60 15 15 15 100 100 100 External 60 T 15 100 Subject Title Examination Periods Marks

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Systems 207 208 Research Methodology Economic Environment of Business & Environmental Management SEMESTER-III Course Code L 301 Business Policy & Strategic Management 302 303 304 305 306 307 308 Management Control Systems Specialization I Specialization II Specialization III Specialization IV Specialization V Project Report External External External External Internal Internal External 60 60 60 60 30 30 15 15 15 15 8 8 100 100 100 100 50 50 100 External 60 T 15 100 Subject Title Examination Periods Marks Internal Internal 30 30 8 8 50 50

SEMESTER-IV

Course Code

Subject Title

Examination

Periods

Marks

L 401 Entrepreneurship Development & project Management 402 International Business Management 403 Current Trends in Management External 60 External 60 External 60

T 15 100

15

100

15

100

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Passing percentage will be 40% for internal and external evaluation separately. (VI) Marks 4 . (V) Practical Training and Project WorkEach student shall have to undergo a practical training for a period of not less than 50 days during the vacation at the end of First Year. the student shall write a project report on the topic selected under the guidance of a faculty and submit two copies of the same to the Director of the institute before 30th September. there shall be at least 60 lectures and 15 lectures for Tutorials/ Seminars/Assignments per semester per course.404 405 406 407 408 Specialization VI Specialization VII Specialization VIII Specialization IX Specialization X External Internal Internal External External 60 30 30 60 60 15 08 08 15 15 100 50 50 100 100 Notes:1. the there shall be at least 30 lectures and 8 lectures for Tutorials/ Seminars/Assignments per semester per course. syllabus will be revised. Such viva-voce shall be conducted by a panel of two referees appointed by the University. After every three years. The project Report shall be assessed both internally (30 marks) and externally (70 marks) . In case of subjects for University evaluation. 3. 2. (IV) Number of LecturersFor external subjects.For external evaluation there will be a viva voce at the end of third semester. 30% marks are reserved for internal evaluation and 70% marks are reserved for University evaluation. “L” Indicates Lecture Periods of 45 Minutes each and “T” Indicates Tutorial Periods of 45 Minutes each. For internal subjects. Based on the actual training during the vacation.

406B. 304C. An individual institute has to select any five of the suggested titles to be offered to their students. shall offer 404B.Computer Management Group D. carrying 100 marks) and two should relate to internal papers( i. 405B. shall offer 404A. and 307A. 305B.Financial Management Group C.e. 305C.The papers marked as “External” in the course structure will be evaluated by the University and carry 100 marks. 304B. shall offer 404C. 407A and 408A only. Out of these 100 marks 70 marks are reserved for University Evaluation based upon comprehensive written examination and 30 marks are reserved for internal evaluation by the individual Institutes. 306C. consisting of 10 Unit Courses. Out of the five titles selected. 405A. These marks will be considered for the declaration of the results. 405C.Production and Materials Management Group E-Human Resource Management Group F. carrying 50 marks) (VIII) Rules for specialization Student for the special course under 303A. Student for the special course under 303C. 406A. The papers marked as “Internal” in the Course Structure will be evaluated internally by the individual Institute and such marks will be communicated to the University at the end of each semester. a student shall select a special subject. 407C and 408C only. 305A. Student for the special course under 303B. (VII) Specialization:In second year. 304A. 5 . from following Functional areas :Group A. three should relate to full papers (i. and 307B. 407B and 408B only. and 307C.International Business For each of the above fields of specialization the syllabus includes eight courses for semester III and semester IV separately.e. 306B. 306A.Marketing Management Group B. 406C.

shall offer 404F. 406E. (IX) Assessment The final total assessment of the student shall be made in terms of an internal assessment and an external assessment. 305E. and 307D.Student for the special course under 303D. The Institute should communicate internal marks to the students (f) Reassessment of Internal Marks –in case of those students who have secured less than passing percentage of marks in the internal evaluation for the paper marked as “ External” in the course structure. Student for the special course under 303F. 305F. (b) For each paper meant for University evaluation. (d) The project Report and viva shall constitute one head of passing. 405E. (a) The internal and external assessment will constitute separate heads of passing and they will be shown separately in the marks sheet. and 307F. the ratio of marks for internal assessment in relation to external assessment shall be 30:70 (c) The external assessment shall be based upon the external written examination to be held at the end of each semester. shall offer 404E. 406D. the concerned Institute should administer a separate internal test for these 30 marks in the subsequent semester. 304E. 407E and 408E only. 306F. 407F and 408F only. and 307E. 407D and 408D only. 305D. The results of such test 6 . Student for the special course under 303E. 306E. shall offer 404D. (e) The marks awarded by a teacher in the internal evaluation for the papers marked as “External” in the courses structure shall be immediately communicated to the student. 304D. 405D. 406F. 405F. 306D. 304F.

At the time of declaration of the result. the courses offered by the student. the dates of the external examination. The student will be allowed to carry maximum backlog of eight (8) heads of passing from any one or more semesters. The transcript will further indicate the rank. (XIV) Additional Specialization:- 7 . (XII) Grading There shall be numerical marketing for each course. the marks obtained by a student shall be converted into the grades as shown below. (X) Examinations The M. In short. The student will not be allowed to appear for the examination unless his attendance is minimum 75%. If the result of internal test as above results in lower marks should be prevailed. the rule is higher of the two figures of the marks shall be taken into consideration. (XI) Standard of passing Every student must secure 40% marks in both University Evaluation as well as Internal Evaluation.B.A. showing the name of the Institution. if the student secures the rank amongst the first 10 ranks in the entire examination.may be communicated to the University as the Revised Internal marks. the date of enrollment in the course. examination will be held in four semesters. Grade A+ A B+ B C F Percentage 70 & above 60-70 Less than 70 55-60 Less than 60 50-55 Less than 55 40-50 Less than 50 Below 40 (Grade F stands for failure) (Fraction to be rounded up to next higher integer) (XIII) Transcript for Students Every student shall be given a transcript. the dates of the examination. and details of marks of internal and external assessment.

Organizational Behaviour 1. (b) Master’s degree of recognized University in any faculty with at least two years professional experience related to the given subject.A. Different models of OB . Visiting faculty should normally satisfy one of the following criteria: (a) Master’s degree of a recognized University in a relevant subject or professional qualifications like ACA. (4) 8 .e.A. examination again. Fundamental Concepts of OB.B. Scope. for papers comprising of 800 marks out of a total of 1400 marks. University Of Pune Syllabus for Master in Business Administration (M. Introduction to Organizational Behaviour: Definition. supportive. at proportionate fees (57%) of the Tuitions Fees (XV) Teaching Faculty Besides full time faculty members. by keeping terms for the third and fourth semester for that special group i.A. or ACS.autocratic. custodial. (d) Diploma of a recognized University/ Board with at least 7 years professional experience related to the given subject. Importance. Examination of this University may be allowed to appear for the M.) Semester I (101) ORGANIZATIONAL BEHAVIOUR & PRINCIPLES & PRACTICE OF MANAGEMENT SECTION I:.A student who has passed the M. (c) Bachelor’s degree of recognized University in any faculty with at least 5 years professional experience related to the given subject. collegial and SOBC. in any other special group only. AICWA. part-time.B. adjunct and visiting faculty members should be invited to conduct the professional courses.B.

Centralization. Stress as a motivator. Customer. (4) 5. Concept of knowledge worker. Importance. Group Dynamics and Team building: Concept of Group & Team. Geographical. Theories of Group Formation . Importance & Causes of change – social. e) Controlling . Product. Conflict Management: Definition.Concept. Contribution of Management Thinkers: Taylor. organizational. Decentralization. change as a natural process. Matrix. 4. Organization Structures. Organizational Designs for Change and Innovation Designing Principles for New Forms of Organizations c) Staffing . d) Directing – Concept.2.Transactional Analysis – Ego states – Johari window . Nature.Formal and Informal Groups.Definition and relationship with productivity . Control Techniques. Personality & Attitudes: Meaning of personality. and Contingency 2. Constructive and Destructive conflict. Stress management: Definition. Functional. Importance. Theories of Motivation . Nature. Learning – unlearning. Functions of Management – a) Planning – Concept. Importance. Fayol. Systems. Organizations as Networks . Basic concepts of management: Definition – Need and Scope – Different schools of management thought – Behavioural.Concept. Traditional vis-à-vis Modern view of conflict – Types of conflict – Intrapersonal. Motives – Characteristics. Steps. Conflict management.Nature and dimensions of attitude – Developing the right attitude (4) 3.Development of personality – Attributes of personality. attitude .Types of Network Organizations/Clusters . Morale . Managing stress. 8. Motivation: Definition. Importance.Maslow’s Theory of need hierarchy . Steps. Importance of Team building.Primary & Secondary motives. Cases studies on above topics (5) SECTION II: Principles and Practice of Management 1. New Forms of Organization – Virtual. Importance. 6.Herzberg's theory. Nature.Concept. Process of controlling. economic. Scientific. Nature. Importance. Elton Mayo 3. technological. Limitations. Organizational. Leadership: Concept. 7. 4. Concept of learning organizations.SelfOrganizing Systems. Principles. Nature.Morale Indicators. developing (4) (4) (4) (3) (2) (4) (2) (3) (2) (1) (2) 9 . Classification of motives . Management by objectives b) Organizing . Attributes of a leader. Importance. Change management: Concept of change. Nature. Interpersonal.Line and Staff Authority. Work life balance. Causes.

Decision making: Concept.Sharma 11. Leadership Grid.K. Writing of Journal Entries. Principles and Practices of Management .Saxena 13. (5) 3.Dwivedi 9. Organizational Behaviour . Management Concepts & Practices . Organizational Behaviour . Human Behaviour at work . Case Study: Planning. (10) 10 .Davis and Newstorm 3. Secondary Books of Accounting.McShane 10. 9th Ed.R. (10) 2.Aswathappa 6. Organizational Behaviour . Elements of Costs. Essentials of Management – Koontz – TMGH 12.Keith Davis 7. Organizational Behaviour . Organizational Behaviour . Meaning and Definition of Accounting. Parties or Users interested in Accounting. Distinction between Management Accounting and Financial Accounting.Uma Sekaran 4. Accounting Concepts and Conventions. 5. Human Relations & Organizational Behaviour . . Books Recommended:1.Fred Luthans 5. Classification of Accounts. Meaning of Journal. Meaning and Definition of Management Accounting.Shejwalkar and Ghanekar 14.Hannagan (4) (4) (4) 102-MANAGEMENT ACCOUNTING 1. and Process. Human Behaviour at Work .Stephen Robbins 2. Problems in decision making. Basic Accounting terminologies. Decision Making. Types of decisions.S. Organizational Behaviour . Nature.Chandran 8. 6. Preparation of Trial Balance. Importance. (14) 4. Branches of Accounting. Final Accounts of Sole Traders. Principles & Practices of Management . Organizational Behaviour.Jit S. Leadership.leaders across the organization.

. Introduction to Management Accounting . Principles and Practice of Cost Accounting – Ashish K.B. 4. 5. Definition. Managerial Decision Making Techniques like (a) Marginal costing – Cost volume profit analysis. (b) Labour Costs and Labour Turnover.T. Definitions of basic concepts: a. P. Operating and Financial Budgets.Dr. (c) Overheads.(a) Materials Costs: . items to be excluded while preparing cost sheet.Dr. Apportionment and Absorption – Accounting treatment of Under and Over Absorption. Mahesh Kulkarni 6. Types of elasticity.Manmohan & Goyal 3. Marginal analysis d. Kharpas. Rao 103-MANAGERIAL ECONOMICS 1. Principles of Management Accounting . Law of Demand. Managerial Economics and decision-making. A. Static and Dynamics. D. Opportunity Cost. Nature and Scope of Managerial Economics. BEP (b) Budgetary control. Cost Accounting – Jawaharlal 11.Materials purchasing.Dr. e. B. Managerial Economics and Microeconomic and Macroeconomics. receiving. Elasticity of demand. Optimization c. 2. (d) Preparation of Cost Sheet.S. Cost and Management Accounting . Theory & Problems in Management & Cost Accounting .Inamdar 5. A. Bhattacharya 8. Meaning and Determinants of demand.S. Management Accounting .Khan & Jain 10. Bharati and Dr. Management Accounting 3rd Ed. Khedkar. Allocation. Flexible Budgets. Positive and normative approach b.M. storing and issuing including pricing of issues. Market Demand.Grewal 7. Measurement of (8) 11 . Economic Model. Double Entry Book Keeping . Demand Function. E.Khan & Jain 9.Identifying the overheads with cost centre. Management Accounting . (c) Standard Costing – Materials Cost and Labour cost variances only. Management Accounting .B. f. (21) Books Recommended:1.Horngreen and Sundlem 2. Dr.

Elasticity of supply. 3. Monopolistic competition. New Delhi. Prentice Hall. Production Function. Measurement of elasticity. New Delhi. 5. Profit Policy: Break Even analysis. Managerial Economics – D. Law of Variable Proportions. Preventions and Control of Monopolies. Price Skimming. Prentice Hall. New Delhi. New Delhi. Price discrimination. P. Paul and Gupta.elasticity. 3. Methods of investment Appraisal: Discounted Cash flow. Price Controls. Forecasting of a new product. 8. 12 . 9. Pricing under various markets including: Perfect Competition. Significance and uses of the elasticity. 4. oligopoly. 7. Capital Budgeting – steps involved in project evaluation. Monopoly. Economies of scale. Transfer pricing. Demand forecasting. System of Dual Price. Managerial Economics – Mote. New Delhi. Internal Rate of Returns. McGraw Hill. USA. Support Price. Mehta. Cost estimation. Accounting Costs and Economic costs. Significance and uses of the concept of elasticity. New Delhi. Managerial Economics – G. Marginal cost pricing. New Delhi 5. Measurement of Monopoly Power. Price Leadership. Salvatore. 6. Cyclical pricing. Managerial Economics – Analysis.L. Gupta. Need for Government Intervention in Markets. Profit Forecasting. Short run and Long Run costs. T M H. 6. Cartels. 7. Managerial Economics –Joel Dean. Sultan Chand and Sons. Pricing Strategies and Methods – Cost plus pricing. Cost reduction and cost control. Concept of time value of money. Methods of cost estimation and cost forecasting. Net Present Value. Penetration Pricing. Forecasting of an established product.S. 4. Costs of production. T M H. Law of supply. Sultan Chand Sons. Private costs and Social Costs. Managerial Economics – Pearson and Lewis. Managerial Economics – Varshney and Maheshwari. 2. Problems and Cases. 8. (8) (6) (6) (8) (8) (4) (8) (4) Books Recommended:1. Managerial Economics –H L Ahuja. S Chand & Co. Methods of Demand estimation.

Association of Attributes: Yule’s coefficient & Coefficient of colligation.(104) STATISTICAL & QUANTITATIVE METHODS 1. Standard Deviation. Quartile. Arranging data to convey meaning . Probability – Concept. (6) 3. (6) 5.Tables. Probability Distributions . Measures of Dispersion – Range. Mean Deviation. 13 . Bayes’ theorem.Binomial. Simple and Multiple Regression (Linear) – Equation and prediction (6) 4. Correlation – Karl Pearson coefficient & Rank correlation – Partial & Multiple correlation. Graphs and Frequency Distribution (6) 2. Measures of Central Tendency – Arithmetic Mean. Mode. Coefficient of Variation. Median.

2 Offer and Acceptance . Transportation & Assignment Problems – all methods (6) 7. nature .P. Statistical and Quantitative Methods – By Ranjit Chitale 2.G. Graphical solution.2x2 zero sum game with dominance .Dhaygude 6.Consideration . Statistics for Management . Contract Act.Essential elements of a valid contract 1. FIFO) (6) 8.Gupta 3.Vohra (105) LEGAL ASPECTS OF BUSINESS I. The Contract Act.Decision making under risk (EMV criteria) and Decision making under uncertainty (6) Books Recommended:1.N.S. Quantitative Techniques .Levin and Rubin 4.Jhamb 5.Capacities of Parties 1.Pure Strategy and Mixed Strategy (6) 10.Poisson and Normal (6) 6.Single Server ( M/M/I .5 Breach of contract . Infinite. Decision Theory . Markov Chains & simulation techniques.3 Provisions relating to free consent.M.C. Statistics and Quantitative Techniques .Meaning and remedies (8) II.Right of Indemnity Holder and Indemnifier 2. Monte Carlo Simulation (6) 9.4 Provisions relating to performance and discharge of contract 1. 1872 2.1 Contracts of Indemnity . Quantitative Techniques Vol. Linear Programming – Formulation.1 Nature and classification of contracts . Statistical Methods .2 Contracts of Guarantee . 1871 1. 1 and 2 .Meaning. Queuing Theory .Types of Guarantee . Games Theory .Meaning.D. void agreements 1. FIFO) and Multi Server (M/M/C .L.Provisions relating to various types of Guarantee 14 . Nature and Features . Infinite.

Noting and Protest 4.4 Certifying Authorities 7. copyrights. Types. The Information Technology Act.2.1 Definitions of Consumer.Rights of Unpaid Seller – Rules as to delivery of goods. 1986 6.Meaning of Consumer Dispute. trademarks and designs.4 Liability of parties on Negotiable Instrument. Parties .Revocation and Renunciation .2 Electronic Governance 7.Creation of Agency .Unfair Trade Practices .2 Provisions relating to conditions and Warranties 3.3 Dishonour of Negotiable Instrument . 1930 3.Termination of Agency (7) III. The Negotiable Instruments Act. Sales of Goods Act. Service .3 Provisions relating to transfer of property or ownership 3. The Consumer Protection Act. (10) V.Relationship between Principal and Agent . Features and Types of companies 5. Articles of Association and Prospectus 5. IV.Essentials of a Contract of Sale Formalities of a Contract of ale 3.2 Negotiation and Types of Endorsements 4.4 Agency .Memorandum of Association. 1956 5. Goods. The Companies Act.Definition. 2000 7.3 Consumer Disputes Redressal Agencies VII.5 Penalty & Adjudication VIII Patents Act 8.Discharge of surety from his liability 2.1 Negotiable Instruments .1 Contract for Sale of Goods . Duties and Liabilities of Agent and Principal . Meaning.3 Share Capital VI.Holder and holder in Due Course 4.Meaning.Classification of Agents .Rights and Liabilities .3 Surety and Co-surety . 1881 4.2 Rights of Consumers 6.Agent and Principal . Books Recommended:- (6) (10) (6) (10) (3) 15 .3 Electronic Records 7.Digital Signature Certificate 7.2 Incorporation of a company .1 Digital Signature .1 Company .Meaning . Characteristics.Agent's authority .4 Provisions relating to performance of Contract of Sale . Complainant.Rights.1 Conceptual understanding of patents. Complaint .Restrictive Trade Practices 6.

b) Goods – Services Continuum.M.Balchandani 2.Avtar Singh 9. d) Approaches to Marketing – Product – Production .Kapoor 6. Concept of Marketing Myopia. Product.Sales – Marketing – Societal – Relational. Benefits. Company Law .Mulla 8.D. Market c) Customer Satisfaction. Business and Commercial Laws .M. (12) (6) 16 . Customer Delight. Introduction to Marketing: Definition & Functions of Marketing.S. 5 step Buyer decision process. An Introduction to Mercantile Laws . Characteristics of consumer and organizational markets.S. Core concepts of marketing – a) Need. Business Laws .N. Want. Business Laws . Business Laws . Desire.Geet and M. Value. Selling versus marketing.N.Sen and Mitra 5. Business Laws . Bare Text of the relevant Act (106) BASICS OF MARKETING 1.Patil 3. e) Holistic Marketing Orientation & Customer Value 2.D. Exchange.1. Business Laws .Wechlekar 7.Gulshan Kapoor 4. Consumer Behaviour: Concept. Demand.D.

Significance in the competitive environment. Market segmentation: Definition.3. Customer Based Organization. Extended 7Ps for services. Economic. Fundamentals of Marketing .Developing Marketing Plan for variety of goods and services.Ramaswamy and S. Effective segmentation criteria.Namakumari 5. industrial goods and services.V. Segment.Functional organization. Micro Environment – Industry & Competition. Socio-cultural and Technical Environment – PEST analysis. Marketing Environment: Analyzing needs and trends Macro Environment Political . (6) (10) (8) (8) (4) (4) (2) Books Recommended:1. Principles of Marketing 12th Edition . 7. Types . Niche & Local Marketing.S.Srinivas 17 . Market Evaluation and Controls: Generic Process. 6. Marketing Management – Rajan Saxena 4. 6. 8. Concept of Target Market and Concept of positioning – Value Proposition & USP. Marketing Planning: Contents of Marketing Plan . Components of each P. Product Focused organization.R. Concept of Market Potential & Market Share 4. Marketing Mix: Definition of each of the Four P's. Evaluating & Selecting Target Markets. Need and Significance of marketing control. Case Studies in Marketing . Analysis for Marketing Planning – Donald Lehmann & Rusell Winer. Marketing organization: Concept. 5. 9.Indian context . 6th ed. Matrix organization. Organization structure for a wide customer orientation. Marketing Audit.Philip Kotler and Gary Armstrong 2. Geographic Organization. Marketing Management . Social responsibility of marketing organizations. Bases for market segmentation of consumer goods.Stanton 3. Need & Benefits.

Software Packages 2.4 Microsoft Access .(107) INFORMATION TECHNOLOGY 1. Fundamentals of operating system. Preparation of Balance Sheet (2) (4) (4) (6) (6) 18 . Creating a database. 2. Ledger posting. Introduction to World Wide Web Internet operations.Windows. Basis statistical formulae.5 Tally – Journal Entry. 2.Introduction to Embedded Software.Introduction to DBMS concepts.1 Microsoft Word – Mail merge 2. Unix/Linux.3 Microsoft Power Point – Creating effective presentations 2. Emerging communication technologies ***** (4) 2. Basic queries.Systems Software. Introduction to Computers: Hardware . Application Software and Packages .Software . Graphs.2 Microsoft Excel – Formulas.

techniques of electing response. Facial Expressions. forms of communication. Introduction to Information Technology. Ram. Communication Process.Principles of Communication. (2004). Rainer and Potter (2003). probing questions. Foundation of computing. P. 2. Nonverbal communication: Body Language. (2003). Managerial speeches: Principles of Effective Speech & Presentations. Postures. Priti Sinha (2002). BPB Publications.. Gestures. Techniques of effective communication. Observation. Barriers of effective communication. Turban. 3. Sinha. New Age Publications (4) (108) MANAGERIAL COMMUNICATION 1. PHI.K. Introduction to managerial communication: Meaning. Computer Fundamentals. B. Note: Chapters 2 and 3 must be conducted as practical with hands on exposure. V. Technical (2) (6) 19 . Rajaraman. 3. Books Recommended:1. Dress codes. Listening & Speaking. HTML – Home page designing for each student using Microsoft FrontPage. Business and social etiquettes. John Wiley and sons.3. The Cross Cultural Dimensions of Business Communication. 4. Importance & objectives . 2. Introduction to information technology.

V. Placement interviews . Introduction to managerial writing: Business letters: Inquiries. Importance.Types of new products . 4. Collection letter. Excellence in Business Communication. MBA Semester II (201) MARKETING MANAGEMENT (6) (2) (2) (8) (4) 1. Pan Mcmillan. (2005). & Bovee. Prentice Hall of India Pvt. McGraw Hill. Purpose and Significance.P. (8) 2. Agency correspondence. Complaints.group discussions. Job application letters .Approaches to pricing – Price & Non-price competition. Meetings . Levels of Product. (1993). Orders.Packaging & Labeling . PRODUCT: Product – Meaning.exit interviews. Product Mix. Choice of vocabulary. Ltd. R.appraisal interviews .Purpose. Bad news and persuading letters. J. Product Life Cycle . Claims & adjustments. Group communication: Importance. F. Interview Letters.theme speech. 3. PRICE: Meaning.& Non-technical presentations. Sales letters. Thill. Circulars.E. Dryden Press. 2. J.discipline interviews . Report by committee. Types and new trends in packaging. L. P. Basic Business Communication Skills for Empowering the Internet Generation. 5. minutes. & Branchaw. Factors influencing pricing decision . . Reports: Types of Business Reports .Format. J. (1987). G. organization reports by individual. New Delhi. Pricing objectives. 4. Chicago. 6. Bowman. Effective Communication.speech of thanks occasional speech . Branding decisions . Quotations. NEW PRODUCT DEVELOPMENT. Circulars & notices. Memos. 7. Covering Letter. Adair. Business Communications: From Process to Product. (10) 3. Goods & Services.Managing the product in Product Life Cycle. M. & Panton. Setting the price 20 .P. New York.Test Marketing a new product – Portfolio analysis. Interview Techniques: Mastering the art of conducting and giving interviews.Bio-data. Books Recommended:1.V. Letter of Reference. Ludlow. Branding . Acknowledgments Executions. Speech of introduction . Banking correspondence. The Essence of Effective Communications. paragraph writing. R. (1998). (2003). 5. Use of audio visual aids. Lesikar. & Flatley. Videoconferencing. Tata McGraw Hill Publishing Company Ltd.Definition. coherence and cohesion.

Philip Kotler 2. Capital Structures – Computation of cost of capital. Case Studies in Marketing . Case study solutions . functions of distribution channels . Corporate Finance. (6) 3.Indian context . Marketing .Introduction to the various channels of distribution – Designing marketing channels – Introduction to Wholesaling. (8) 5. PLACE: Importance. Marketing Management – Rajan Saxena 9.Stanton 3.Discounting and Compounding – Methods of evaluating Capital Expenditure proposals (9) 21 . Marketing Management . Process & Physical Evidence 7.S.V.Ramaswamy and S. Financial Planning and Forecasting. PROMOTION: Concept and role in marketing.R. Capital Budgeting – Nature and Significance. Financial Management – Meaning and Objectives. Promotional Mix .Advertising. Leverages – Type and Significance (6) (6) 4. Structures of the Financial System. Impact of technology & Internet on distribution. (8) 4. Concept of Finance. Public Relations. Trading on Equity. Sales Promotion. Franchising.Lilien & Kotler & Moorthy 6. Marketing Management .Gandhi (8) (10) (202)-FINANCIAL MANAGEMENT 1. Extended P’s of Marketing – People.and managing the price changes.Namakumari 4. Direct Marketing.Philip Kotler and Gary Armstrong 5. Scope and Functions of Financial Management.Srinivas 7. Principles of Marketing 12th Edition . Impact of technology & Internet on Promotion (8) 6.Kaushal 8. Marketing Models . Capitalization – Under and Over Capitalization. Fundamentals of Marketing . Time value of money. 2. A’s of Financial Management. Retailing. Personal Selling. Finance Functions and other functions.H. Caselets Discussions Books Recommended:1.

Kulkarni (203)-HUMAN RESOURCES MANAGEMENT 1. Financial Management – Khan & Jain 3.role of a HR Manager. Analysis and interpretation of Financial Statements using the techniques of Ratio Analysis and Fund Flow analysis. estimation of working capital requirement – Management of Cash and Receivables.Wechlekar 5. Financial Management – Prasanna Chandra 8.M. 6.P.C. (6) Books Recommended:1.Strategic HRM. Human resources Management-Introduction and Importance-Evolution – difference between Personnel Management and HRM. 4. Human Resources Planning-Objectives-Importance-HRP Process.Manpower Estimation-Job analysis-Job Description-Job Specification. Financial Management.Kuchal 6. Management of Profits-Dividend Policy.Pandey 2.M.M. Procedural and Legal formalities involved in the payment of dividend-Bonus Shares. Financial Management – S. Financial statements of Corporate organizations.Succession Planning. Working Capital Management – Nature of Working Capital Management. Need for working capital – operating cycle.Inamdar 4. 2. Financial Management – S. Training and Development. Financial Management – N.5. (6) (8) (8) (2) 22 .M. Provisions of Companies Act 1956. Financial Management & Policy – R. Career Planning.VI.Objectives and Needs-Training Process-Methods of Training –Tools and Aids-Evaluation of Training Programs. Introduction to Schedule.V. Recruitment-Sources of Recruitment-Selection Process-Placement and Induction-Retention of Employees. (9) (9) (9) 8. Financial Management – I. 3. 7. Cash Budget.Shrivastava 7.

Prasad 8.Pardeshi 6. multi-location decisions.C. Compensation Management –Concepts and Components-Job EvaluationIncentives and Benefits. Taguchi. (8) 23 .Ashwathappa 9. Productivity Management-Concepts-TQM-Kaizen-Quality Circles 8.Factors affecting location & layout .Installation of facilities – Single location. Performance Management System-Definition.Rating Errors-Competency management. Process Production -Characteristics of each method (8) 3. 6. Principles and Types of Facilities Layout. Managing Human Resources . Batch Production. Human Resources Management – Mirza & Zaiyadin 7. Concepts and Ethics-Different methods of Performance Appraisal.R. Types of Industries – Variety of Businesses – Integration of Manufacturing & Services – Scale of Operations. Dwiwedi 4.Gary Dessler 2. (6) 2.Nature. Contribution of Henry Ford. Industrial relations-Grievance Procedure-collective Bargaining-Settlement of Disputes. Facilities Location & Layout – Strategic importance .Evolution of the factory system . Human Resources Management – L. Human Resources Management – Dr. Human Resources Management-V.B Mamoria 3. Retirement/Separation-Superannuation-Voluntary Retirement SchemesResignation-Discharge-Dismissal-Suspension-Layoff. Introduction to Operations Management . Scope.M.Evolution from manufacturing to operations management . Human Resources Management . Methods of Manufacturing .5. 9. Human Resources Management. Flow/Continuous Production.S.Michael 5.P. Books Recommended:1.Project / Jobbing. Crossby. Importance and Functions . Managing Human Resources . 7.manufacturing systems –quality – mass customization.P. Personnel Management – C. Deming.Arun Monppa (8) (8) (6) (6) (8) (204) MANUFACTURING AND OPERATIONS MANAGEMENTS 1.

Evolution. (Numericals expected for Control Charts).Objectives.Allowances . Importance and Functions of Production Planning & Control. Operations Management . (8) (6) 6.Need of Inventory .Theory of Constraints Books Recommended:1.Types of Inventory .C. Components.Classification of material .L. Statistical Quality Control – Construction & Interpretation of Control Charts – (X-R. Operation Characteristics Curves.EOQ with discounts .Elements Performance Rating .Methods Study – Flow process chart. Significance. Production & Operations Management . Trade off Customer Service & Cost.ABC Analysis VED. Maintenance Management .Costs associated with Inventory . EOQ with discounts & ABC) (10) 24 .KANBAN .Work Sampling (Numericals expected for Standard Time) (10) 8. Sample Inspection. Significance. np) Introduction to Six Sigma. Production & Operations Management .Spare Parts Management – Concept of TPM. Supply Chain Management – Objectives. Inspection . Components. (10) 7. Production & Operations Management . Operations Management .Basic EOQ Model .Maintenance Planning . Logistics . Manufacturing & Operations Management . Flow diagram & Process mapping . n. Inventory . FSN.Chase 5.Jhamb 7. c. Introduction to PERT / CPM . Gap analysis for service quality assessment.Mahadevan 3. HML.Importance and types of maintenance . Concept of Logistics and Supply Chain Management and evolution to 4PL (6) 2.Chary 4. The Machine that Changed the World – James Womack (Reference) 8.4. Importance. GOLF.Krajewski 2. Introduction: Materials Management . Scope and Objectives .Cent percent Inspection. SOS (Numericals expected on Basic EOQ.Standard Time .Synthetic Time Standards . (6) 3. Lean Production Systems – TOYOTA system – JIT . p.Interface with other functions. Productivity .Work Study . Scope and Uses .Network Crashing (Numericals expected for PERT/CPM) 5.Adam & Ebert 6.Work Measurement . The Goal – Eliyahoo Goldaratt (Reference) (4) (205) MATERIALS & LOGISTICS MANAGEMENT 1.Objectives.

Purchase Cycle – Negotiation & Bargaining – Vendor relations . Purchasing and Materials Management . Codification – concept.Gopalkrishnan 5.Types and Topologies of Networks IT enabled services such as Call Centers. (5) 7. 8. Purchasing Management . IT Capabilities and their organizational impact -Telecommunication and Networks . Inventory control & Cost Reduction techniques: Inventory turns ratios Standardization – need and importance. Books Recommended:1.Responsibilities of Purchase Department . Material Requirement Planning . Purchasing and Supply Management . Administrative and Herbert Simon's Models . Information Technology . Materials Management . Importance.4.MIS as an instrument for the organizational change (8) 2. Materials Handling . MRP II. estimating Net requirements) (12) 5.K S Menon 4.Use of information for competitive advantage .L. Stores – Functions. Value Engineering and Value Analysis – concept and process. Stores procedure – documentation.Master Production Schedule . (Numericals expected on BOM Explosion.Need. Purpose and Objectives Contemporary Approaches to MIS .Global sourcing (8) 6. Management and Decision Making .Attributes of information and its relevance to Decision Making .C.Jhamb 6.Materials Handling Equipments – Safety issues.Definition. (6) 25 .Dobler and Burt 2.Forecasting – Overview of quantitative and qualitative methods of forecasting .Advantages over conventional planning (Order Point Method) – Input and output of MRP system . Management Information Systems . benefits. Logistics & Supply Chain Management – Martin Christopher (8) (5) (206) MANAGEMENT INFORMATION SYSTEMS 1. Geographical Information Systems etc. Materials & Logistics Management . Handbook of Materials Management .Material flow in MRP.Information as a strategic resource .Bill of Materials – BOM Explosion .Models of Decision Making Classical.Principles of Materials Handling system .Purchasing Methods . Introduction to Materials Management – Arnold 7. Organization of stores & Stores layout. Concept of ERP.Dutta 3.Types of information (8) 3. Information.

Executive Support Systems . Jawadekar. Concept of theory. Decision Support Systems and Intelligent Systems. empiricism. Systems Analysis and Design . Management Information Systems. Foundations of Research: Meaning. Utility.Quality Assurance -Ethical and Social Dimensions . Objectives. Prentice Hall 5.Intellectual Property Rights as related to IT Services / IT Products . Characteristics of scientific method . 7th Edition.Information Security and Control . Applications of MIS in functional areas as well as in the service sector should be covered with the help of minimum 5 case studies. Construct. Research Design: Concept and Importance in Research .CASE Tools – Object Oriented Systems (Only introduction to these tools & techniques) 6. Schulthesis. Books Recommended:1. Data Base Management Systems . Pearson Education Asia 2.Sadagopan. Management Information Systems.Qualities of a good Hypothesis –Null Hypothesis & Alternative Hypothesis.Alternative System Building Approaches . Turban and Aronson.Jayant Oke (207)-RESEARCH METHODOLOGY 1. Laudon and Laudon. Analysis and Design of Information Systems. (5) (4) 26 . Davis and Olson.Expert Systems and Knowledge Based Expert Systems .Concept.Hypothesis . Management Information Systems. Management Information Systems .Logic & Importance 3. Tata McGraw Hill 3. Rajaraman.Managing Global Information Systems (6) (8) (8) (8) 8.Understanding the language of research .Prototyping . Tata McGraw Hill 7. Research Process 2.Executive Information Systems . Hypothesis Testing . Management Information Systems.Artificial Intelligence 7. Tata McGraw Hill 4. Definition. Pearson Education Asia 6. Prentice Hall 8. (8) Emphasis should be given on management oriented problems and cases as compared to technical problems expected from computer science/ computer management students. Management Issues in MIS . Management Information Systems . types and uses.Group Decision Support Systems . Variable. Decision Support Systems .Data Warehousing and Data Mining 5. Problem Identification & Formulation – Management Question – Research Question – Investigation Question – Measurement Issues .Systems Development Life Cycle .Rapid Development Tools .4.Features of a good research design – Exploratory Research Design – concept. Motivation. deductive and inductive theory.

Email/Internet survey. Semantic Differential Scales. Interval. Mail Survey. Levels of measurement .Nominal. Data Analysis: Data Preparation – Univariate analysis (frequency tables. Graphic Rating Scales – Ranking Scales – Paired Comparison & Forced Ranking. Observation method. replication. Measurement: Concept of measurement– what is measured? Problems in measurement in management research . Advantages and disadvantages over secondary data. 5. Systematic Sample. Oxford University Press. Sample Size. 8. percentages). Sample.C. Business Research Methods . Questionnaire Construction. Sampling Frame. types and uses. bar charts.Validity and Reliability.concept.Definition. Probability Sample – Simple Random Sample. Sampling: Concepts of Statistical Population. Likert Scales.Layout of a Research Paper Books Recommended:1. Sources. Primary Data . Quota & Snowballing methods. Business Research Methods – Alan Bryman & Emma Bell. causality. concomitant variable. Control group. generalization. Types of Data: Secondary Data . 4. Experimental Design: Causal relationships. (5) (2) (2) (2) (3) (3) 9.R. Non Probability Sample – Judgment. Convenience. Concept of Independent & Dependent variables. Ordinal. Qualitative and quantitative research: Qualitative research .Descriptive Research Designs . Constant Sum Scales. 9th edition. Treatment. Characteristics.Definition. 7. extraneous variable. 6. Characteristics of a good sample. Personal Interviews. Sampling Error. Bivariate analysis – Cross tabulations and Chi-square test including testing hypothesis of association. Stratified Random Sample & Multi-stage sampling. Interpretation of Data and Report Writing . Non Response. Merging the two approaches. Attitude Scaling Techniques: Concept of Scale – Rating Scales viz.Quantitative research – Concept of measurement.Kothari (2) 27 . pie charts. 3. Ratio. Determining size of the sample Practical considerations in sampling and sample size. Research Methodology . (2) 10. Telephonic Interview.Donald Cooper & Pamela Schindler. 2. TMGH.

Privatization and Globalization – Emergence of BRIC economies 3. Industrial Policy Regulations of 1991 leading to Liberalization. Banking Sector – Concept & Importance of Core Banking. Life and Non Life Insurance (20) 28 . Retail Banking. Agricultural Sector – Implications of WTO – Concept & Importance of Commodity market 2.(208)-ECONOMIC ENVIRONMENT OF BUSINESS & ENVIRONMENTAL MANAGEMENT SECTION –I 1. Basel II Concept and implications 4. Insurance Sector – IRDA.

Introduction to derivatives market. Implications. Ramkrishnan.Objectives. 3. Strategic Intent & Strategy Formulation: Vision. 2. Books Recommended:1. Taxation . 6. Avenue for raising finance. Principles.Concept Implications of VAT. Excise. Strategy and the Quest for Competitive Advantage: Military origins of strategy – Evolution . Strategic analysis: Analyzing Company’s Resources and Competitive Position - (4) (4) 29 . 2.Nivedita Sarnaik (10) MBA Semester III (301) BUSINESS POLICY & STRATEGIC MANAGEMENT 1. Environmental Education . Capital Market – Meaning. Managing Natural Resources – Importance – Water. objectives and goals – Stakeholders in business and their roles in strategic management . Disaster management – Concept. Duke University Press 2.5. Land. Ethical and Social Considerations in Strategy Development. Customs Procedures. disaster mitigation.Strategic Management Process. mission and purpose – Business definition. L.Concept and Characteristics of strategic management – Defining strategy – Mintzerbg’s 5Ps of strategy – Corporate. Environmental Policy – By. Ashok Joshi. Global Warming – Problem. 3. Business and Functional Levels of strategy . causes and consequences. 4. Role of NGOs. Scope and functions of environmental education.Corporate Social Responsibility. SECTION –II 1. Concept of Carbon Credit. James Lester. Role of Government and Non-Government Agencies & Businesses. Environmental Management System ISO 14001 – By Dr.

4th ed. 4. Tailoring strategy to fit specific industry – Life Cycle Analysis .Project implementation – Procedural implementation – Resource Allocation – Organization Structure – Matching structure and strategy. 2. 5. Outsourcing Strategies. Grand Strategies: Stability. 11. Tata McGraw Hill.Organizational Capability Profile – Strategic Advantage Profile – Core Competence . Analyzing Company’s External Environment: Environmental appraisal – Scenario planning – Preparing an Environmental Threat and Opportunity Profile (ETOP) – Industry Analysis . Strategic Alliances & Collaborative Partnerships).Symptoms of malfunctioning of strategy –– Balanced Scorecard.Synergy and Dysergy . Operations.Emerging.Concept of Stretch. Leverage and fit 6. Ahlstrand and Joseph. Growing.Distinctive competitiveness. Crafting & Executing Strategy – The Quest for Competitive Advantage. Books Recommended:1. 2005. Henry. Generic Competitive Strategies: Low cost. Marketing. Functional issues – Functional plans and policies – Financial. Strategy implementation . Ranjan Das. 13.Porter’s Five Forces Model of competition. Crafting the Strategy: Concepts and Cases in Strategic Management. Strategy Evaluation – Operations Control and Strategic Control . Mergers. Focus. Mintzberg. Lampel (1998).BCG Matrix – GE 9 Cell Model . J E Gamble. A J Strickland III. Corporate Portfolio Analysis: Business Portfolio Analysis . (4) (4) (3) (3) (8) (4) (6) (3) (3) (2) (2) (10) 30 . Bruce. Retrenchment. Vertical Integration Strategies. 7. 9. 2004..Concepts of Learning Organization 12. 14. Acquisition & Takeover Strategies. New Business Models and strategies for Internet Economy: Shaping characteristics of E-Commerce environment – E-Commerce Business Model and Strategies – Internet Strategies for Traditional Business – Key success factors in E-Commerce – Virtual Value Chain. Mature & Declining Industries. Cases in strategic management: A minimum of 5 cases encompassing the above topics to be analyzed and discussed in the class. Growth (Diversification Strategies. 8. IT. A A Thompson Jr. Tata McGraw Hill.. Personnel. Differentiation. Behavioural issues in implementation – Corporate culture – Mc Kinsey’s 7s Framework . 3. Strategy Safari. 10.

M.Free Press. 4. Understanding strategies – Concept of strategy – Business Unit level and corporate strategy . K. . HBS Press. Porter. Characteristics of Management Control System – Evolution of control systems in an organization –– Strategic Planning.Gaining competitive advantage (3) 3.Functions of the Controller. 5. Strategy – Seeking and Securing Competitive Advantage. Hamel and Prahalad. Competing for the Future. New York.E. Peter F.A. Management Control and Operational Control . 6. 1991. 1998.Cybernetic Paradigm of Grissinger (3) 2. Montgomery. Managing in a Time of Great Change. Ed. (3) 4. Gary. (1999). Truman Talley Books / Plume Penguin Group. C. Goals . C. Drucker. Responsibility Centers – Types of Responsibility Centers – Expense Centers. (302) MANAGEMENT CONTROL SYSTEMS 1. Profit 31 . Harvard Business Review Publications.Hierarchy of Goals – Goal congruence – factors that affect goal congruence – formal and informal systems – Types of organization structure in the perspective of Global scenario.

Introduction to Audit Function as a control tool covering Financial Audit. Transfer Pricing – Objectives and need of Transfer pricing –Methods of Transfer pricing .Cost Based.K. (4) 3. Management Control Systems in Service Sector vis-à-vis in Manufacturing Sector – Banking. Marketing research techniques: (2) 32 . Market price based. Research process – Management dilemma (problem) – decision problem – research problem – hypothesis statement – characteristics of a good hypothesis – drafting the research proposal. (13) (6) (6) (8) (6) 9. Syndicated services. EVA – DuPont analysis 5. Marketing Research – Definition. Significance. – Anthony and Govindrajan 2. Dual price. MVA. Profit sharingAdministration and Related numerical problems 8.N. Performance Evaluation through Balanced Scorecard – Four perspectives. ROA. BPO. Guidance note on Transfer Pricing – ICAI Publication (303A).Secondary data – sources – problems of fit and accuracy. Management Accounting – Khan & Jain 5. Financial Management – Prasanna Chandra 6. Cost Accounting – B. Obstacles in acceptance. 10th Ed. Scope. Insurance. Limitations. Two steps. Various sources of market Information – Methods of collecting Market Information .Bhar 4.Management Audit – Principles and Objectives (6) Books Recommended:1. Budgetary Control as a control tool – Revision of budgets – ZBB – Budgetary control approach with respect to Engineered and Discretionary costs – Committed costs 6. 4.Centers and Investment Centers – measures used to evaluate their performances – such as ROI. Ethics in marketing research. Cost Audit . Practical Auditing – B. Capital Budgeting as a tool for management performance measurement 7. Management Control Systems.MARKETING RESEARCH 1. Marketing Intelligence system (2) 2. Internal Audit. (6) 10.Tandon 3.

Factor analysis. Brand Equity Research. Marketing Mix Research: Concept testing.large and small samples . Donald Tull. Ad tracking. Marketing Research – Nargundkar. Shop and retail audits. analysis. Research for Marketing Decisions – Paul Green. 12.Tull. b) Based on observations: ethnography.positioning research.practical considerations in determining sample size.Market development research: Cool hunting – socio cultural trends. Primary data – Questionnaire design . Test marketing. Segmentation Research .Attitude measurement – scaling techniques. Causal research – Basic experimental designs – internal and external validity of experiments. (14) Marketing effectiveness and analytics research: Customer Satisfaction Measurement. One sample test. Projective techniques. Brand name testing. Readership surveys and viewer ship surveys.Longitudinal and cross-sectional analysis (2) 7. Sampling – sampling methods – sampling and non sampling errors – sample size calculation (Numericals expected) – population and sample size . 11. Demand Estimation research. Commercial eye tracking – package designs. Del I. Day (4) (6) (4) (2) 33 . 2. viral marketing research. Web based primary data collection – issues of reach. simple and multiple regression. Chi-square test. Pricing Research. Depth interviews. (2) 9. Market and Sales Analysis (2) 6. Gerald Albaurn 3. accuracy . Multidimensional scaling . Sales forecasting – objective and subjective methods (8) 5.Cluster analysis.Administration and analysis considerations in design . Discriminant analysis. Simple and cross tabulation. TwoIndependent Sample tests. Data analysis – Univariate analysis – Bivariate analysis – Multivariate analysis. Books Recommended:1. Two-related sample tests. 4. Hypothesis testing – Types of tests and test selection.Hawkins 6. mystery shopping. Conjoint analysis. Report writing – forms of report – fundamentals of a good report. Marketing Research. (Numericals expected) 13. Marketing Research – Measurement & Methods – Donald S. Advertising Research – Copy Testing. (4) 10. Kumar. time and efficiency. Exploratory designs – Descriptive designs . Observation method of primary data collection. Marketing Research –Aakar. Qualitative research techniques – a) Based on questioning: Focus groups. grounded theory. Concept & Cases – Cooper Schindler. Marketing Research – Beri 5. tests for large and small samples. participant observation (4) 8.

(304A).INTEGRATED MARKETING COMMUNICATIONS 1. advertising appropriation. types. advertising campaigns b) Sales Promotion – Different types of Sales Promotion. relationship between Sales promotion and advertising c) Publicity – Types of Publicity. relationship between advertising and publicity d) Personal Selling e) Direct marketing and direct response methods f) Event Management g) E-Commerce h) Corporate Communication (42) 34 . Concept and Process of Integrated Marketing Communications (IMC): Elements of IMC & Developing respective communication campaign a) Advertising – Classification of advertising.

TMH 7. Evaluating Marketing Communication Programs Books Recommended:1. Suppliers in IMC: Hoarding Contractors/Printers etc.I) Public Relations – Types of PR j) Media relations k) Community relations l) Industrial relations and m) Government relations n) Employee relations (House Journals / Newsletter) o) Crisis Management p) Trade Fairs and Exhibitions 2..S. Integrated Marketing Communications . Otto Kleepner’s advertising Procedure . International Edition . Ad.Sethia. Functions –Wholesaler Marketing Decisions – Trends in Wholesaling 3) Retailing: Concept. Media Management . Advertising Management .Chunawalla & K.Myers & David A Aaker-PHI 4.PH 5. Agency. Global Scenario 4) Retail formats: Store & Non Store Retailing –-FranchisingUnconventional channels 5) Retail Location: Factors affecting location decision – Site Selection – (4) (7) (1) (2) (8) (4) (4) (6) 35 .Himalaya Publishing (305A). Decisions in Channel Management 2) Wholesaling: Concept. John G. Functions of Marketing Channels – Intensive.C. 6. Client Servicing-client Agency relationship.DISTRIBUTION AND RETAIL MANAGEMENT 1) Marketing Channels: Definition & Importance.Media Buying Strategies and execution 4. Integrated Marketing Communications . Tata McGraw Hill 3.A. Agency – Departments of Ad. Advertising and Promotions .Belch & Belch.Contemporary Advertising Irwin/McGraw –Hill 6. account Planning 5. Importance.Media Jargons .Media Process .Duncon. Functions . Importance. IMC Message Design: AIDA model Considerations for creative idea Visualization (4) 3. Selective & Exclusive distribution strategies.Indian Vs.Kenneth Clown& Donald Bach 2. Ethics and social responsibility in IMC campaigns.Rajeev Batra. Foundations of Advertising Theory & Practice.

Subhash Bhave 5) Channel Management & Retail Management – Meenal Dhotre (4) (4) (4) (6) (4) (4) (4) (4) (4) 36 .Channel Conflicts & its Resolution. 12) Channel Management: Channel selection .Ansary 2) Retailing Management – Swapna Pradhan 3) Retail Management – Gibson Vedamani 4) Physical Distribution & Logistics Management – Dr. Multichannel Marketing Systems 11) Introduction to Supply Chain Management: Concept – significance – components. Functions – Steps in merchandising planning – Category management: Definition and process – Introduction to Private label brands 9) Retail Communication Mix: Planning retail communication . Industrial goods & Services – Horizontal. Vertical.Managing in-store promotions and events 10) Integrated Marketing Channels: Channels for Consumer goods.Channel Performance Evaluation 13) Technology in distribution: Bar-coding – RFID – Electronic payment systems Books Recommended:1) Channel Management –Stern – El.Store layout – Types of layouts – Factors affecting store layout – Store image mix – Store Façade – The Internet Store. 7) Store Administration: Floor space management–Managing store inventories and display 8) Merchandising: Concept. Importance.Location based retail Strategies 6) Store Design: Interiors and Exteriors .

Engle- 37 .consumer innovativeness and personality traits. Characteristics of Indian Consumers. Consumer relevant reference groups opinion leaders .family decisions making and consumption related roles .family life cycle . motives . (8) 3. Consumer Behavior: Concept.positive and negative motivation .influence of culture on consumer behaviour. Influences on the Consumer: Consumer needs.the adoption process . Diffusion of innovations: the diffusion process . Consumer decision making: Models of consumer decision making .rational versus emotional motives.(306A) CONSUMER & ORGANIZATIONAL BUYING BEHAVIOUR 1. (2) 2.social class and consumer behaviour .cross cultural context. diversity of consumer behavior.

Consumer Behavior – Leon Schiffman. Salesmanship. Concept of involvement & extensive problem solving . Planning and Control – Reeder. Role of Sales Management in Marketing. Consumer delight. Sales Forecasting methods. Consumer Behavior – Hawkins. The Evolving Face of Personal Selling 2. Planning for major customers and sales Budget. Sales Forecasting: Concept of Forecasting.Kollatt-Blackwell model. Interpersonal Influencing in Organizational Buying Books Recommended:1. Leslie Lazar Kanuk 2. Attribution Theory. (4) (4) (4) (4) 38 . Bettman’s Model. Equity Theory. Political Influence. consumer complaint behaviour.F. Mittal – Thomson. Government Influence. Desires Congruency Model. Consumer behaviour . Supplier’s Influence. Quantitative and Qualitative methods. Customer Influence. Delebeta 8. Howard-Sheth Model. Consumerism: Evolution of consumer society. 5. Sales Organization: Need for Sales Organizations. HCB Model. Customer Behavior – A Managerial Perspective – Sheth. effects of consumerism. Reeder 10. Organizational Buying: Concept & comparison with Consumer buying. Industrial Marketing – Analysis. Technology Influence.Rao 6.limited problem solving – routinized responsive behavior. Organizational Influences on Buying Behavior: Buying Roles. Analyzing Buyers’ strengths & Negotiation Capabilities (4) 7.Expectancy Disconfirmation. Brierty.Gardial 7. Consumer Market demographics in India – Edited by S. Buying Tasks. Definition of consumerism. 4. Cognitive dissonance. Industrial Marketing – Hill.R. Conceptual Issues In Consumer Behavior Indian Context – S Ramesh Kumar – Pearson. Labour Influence. 3. Introduction to Sales Management: Concept. Industrial Marketing – P K Ghosh (307A) SALES MANAGEMENT & PERSONAL SELLING 1. Market Response: The Buy Grid Model. (5) (2) 6.Woodruff and S. Alexander.Louden.L. Understanding Your Customer . Economic Influence. Legal Influence. Sales Managers Functions and responsibilities. their structure. The Organizational Buying Decision Process. (5) 4. Best. Nature. buyers & seller’s rights. Post purchase behavior: Consumer satisfaction concept & Models . 5. Cross 9. Coney 3. Specific Characteristics of a successful salesman.

Investment. Depreciation. Sales Aids – Use of technology in sales effective selling techniques.2 Introduction to International Accounting Standards. Sales leads.2 Net operating income approach. 1. Sales Contests. Amalgamation. 2. Ethical and Legal Issues in Sales Management. Hill (303B)-ADVANCED FINANCIAL MANAGEMENT 1.Michaelson 3.1 Net income approach. Planning sales calls . Fixed Assets. Managing the Sales Force: a) Recruiting. Supervising.1 Role of Accounting Standard board.3 Disclosure of Accounting Policies-Inventory. 10. D. – Building long term partnership by selling – Sales presentations. Industrial Marketing – Hichard M. Professional Sales Management – Anderson. (8) (10) (6) (6) 39 . Sales Management Handbook – Forsyth Patrick 4. Sales Management . Value added selling c) Motivating the Sales Team: Motivation Programs . product knowledge Industry and Market Trend Knowledge. Selection and Training of Sales force: Procedures and criteria extensively used as selection tools for recruiting and testing sales ability.Types of calls. Improving Sales Productivity. Building a Winning Sales Team – Gini Graham & Scott 6. 5.. Cundiff 2.4. Pestonjee 8. Strategies for selling-Gerald A. Edward W. Personal Selling Process and Approaches: Personal Selling and Relationship Management .Richard Rstill. Value added selling-Tom Reilly 5. Hair and Bush 7. 2. Sales Compensating.3 Modiglliani and Miller theory (MM approach). 1. Sales Force Job Analysis and Description b) Areas of sales Training: Company Specific Knowledge. Tele Marketing. Books Recommended:1. Accounting Standards: 1. EPS. d) Evaluating Sales Force Performance and Controlling Sales activities: Sales Records and Reporting Systems. 2. Motivation and Job Satisfaction – M.Selling to individuals & Institutions. (Monetary compensation. Sales Management – Thomas 9. Basics.Sales Meetings. International Marketing – Robert Reed……. Non-Monetary compensation – fine tuning of compensation package. incentive programs as motivators. tools for personal selling. Capital Structure Theories: 2. customers and technology – Relationship Selling Process and Customer education.

M.C.1 Overtrading 4.3 Adjustments for calculation of EVA 6. Dividend Distribution Theories: 3. value of information.4 Tandon committee /Chore Committee Recommendations 4.4 Superiority of EVA (9) (9) (12) (6) 7.I. 6.3 W.2 Symptoms of poor W.Ravi M. Financial Management.2 Important consideration in dividend policy. management Strategies 4.P.3 Capital budgeting during inflation 5. certainty equivalent approach.1 Concept of EVA 6. Financial Management. Financial Management. finance 4. simulation decision tree.1 Type of dividend 3.C.B. 3. Optimistic pessimistic estimates.3.Van Horne 4. Kishore. Financial Management.6 R.I guidelines on W. Economic Value Added (EVA) 6. finance 5. Pandey 2. Financial Analysis: Using tools such as Cash Flow and Fund Flow Books Recommended:1.C. (12) 40 .1 IRR and NPV method comparative study 5. sensitivity analysis. Capital Budgeting: 5. Working Capital Management: 4. Rustagi 5.2 Calculating EVA 6. capital asset pricing model.3 Theories of dividend -Gordon growth model -Walters valuation model -MM-Irrelevance theory 4. standard deviation. Financial Management.4 Techniques of decision making under risk and uncertaintyProfitability and expected values. risk adjusted discounted rate.R.2 Capital rationing 5.5 Latest trend in W.Prassana Chandra 3. management 4. C.

income exempt from tax. Computation of Income Under Various Heads a. special tax treatment of salary income of non resident technicians. previous year.DIRECT TAXATION 1. Income under head salary: Meaning of salary. person. Basis of charge of salary income. permissible deductions from salary income. Residential status.(304B). (6) 41 . Basic concept. different forms of allowances. tax treatment of provident fund & approved superannuation fund. assesses. different forms of salary. (6) 2. FBT. perquisites. Assessment year. Accessibility Criteria Definitions. Incidence of tax. deduction under section-80C.

(5) f. acquisition or amalgamation of company. Capital gains: Meaning of capital asset. computation of tax on capital gains. Direct Taxes – Law and Practice – Vinod Singhnia 2. Direct Taxes. residential status of company. provision of minimum alternate tax and declaration and payment of dividend. assessment procedure regular and best judgment assess revision. computing income from self occupied property. (8) 5. rectification and appeal. 4. Income from other sources: basis of charge. expenses specifically disallowed. carry forward and set-off of losses and deductions under sec 80 and net taxable income and tax thereof. (5) c. amount not deductible. Direct Taxes – Ravi Kishore 3. leasing. assessment in special cases. specific deductions. tax on income received from venture capital companies and venture capital funds Books Recommended:1. advance tax. Cases of Indian as well as foreign companies. Income –tax Payment and Assessment (5) Tax deduction at source. (5) e. chargeability. Exemption from capital gains. basis of computing income from let out house property. considered to be transfer. Profits and gains of business or profession: chargeable incomes. (retail. hire purchase or buy decision raising of capital: equity. transfer. provision relating to interest and refund of tax. transfer pricing and its impact. Companies (7) Computation of taxable income. taxable income and tax liability. Direct Taxes – J. Jakhotiya 4. Income from house property: Basis of charge. Computation of net taxable income: computation of total income. transport. expenses expressly allowed as deduction. Tax provision in case of mergers. P. exploration of mineral oil) Computation of taxable income as profit and gain from business or profession.Ahuja 5. Bare Acts and rules of the relevant taxes 42 . Tax Planning Tax planning in capital budgeting decision. compulsory maintenance of accounts. chargeable incomes. property income not charge to tax. valuation of capital asset. (6) d.b. computation of capital gain: short term and long term. debt or preference share. self-assessment tax. (7) 3. compulsory audit. computation of taxable income from other sources. general deductions.

GDR) Capital Marketing in IndiaOperations in Primary Markets-Instruments involved-Role of SEBI. 43 .(305B). Overview of Indian Financial SystemDevelopment Since 1991.Role of Financial Intermediaries.Introduction to Derivatives and Commodities-Scrip less Trading –E-Trading-Index/Futures Trading –Share Lending Scheme-Book Building – Buy back of shares-Mergers & Acquisition –Regulations. 3. ADR. Capital Market(15) Instruments-Traditional and Emerging (ECB.ADVANCE FINANCIAL SERVICES 1. Secondary Markets(12) Stocks Exchanges in India-National Stock Exchange(NSE)—Stock Holding Corporation of India (SHCIL)-Share Trading.Various Financial Intermediaries (9) 2.

Kohak 4. Developments since 1991-Recent Trends-Role of Financial Intermediaries in a financial system-Various financial intermediaries -Introduction to banking system -Types of bank -Instruments -Terms like NPAs 2. Relevant Text of SEBI Guidelines. Current development are expected to be covered. Bill of exchange.4. Treasury Bill – Role of DFHI/STCI in Money Market – ECBs 5.V.M. CPs. Advance Financial Management. Khan 2. MIBOR and MIBID (9) 3. Fiscal Policy. CDs.Y. 6. Union (Government) Budget and its Implications (9) (9) 44 . Marketing of Financial Services.Securitization of debts-Housing finance – Merchant Banking services and functions. International operations in stock market. Financial Services – (6) Credit rating – Factoring and forfeiting – leasing and hire purchasing. (6) (6) 306B-BANKING & FINANCIAL INSTITUTIONS 1. Avdhani 3. All SEBI guidelines related to topics covered above 7. A. RBI-Role played by them-Salient features of status governed by them. Study of various interest ratesShort Term-Emergence of Repose rate as the benchmarks rate in the short term-Floating and fixed rates of interest-LIBOR.Monetary Policy. Indian Financial Services. Money Market – (6) Nature and role of Money market in India – Instruments in Money Market viz. Books Recommended:1. ICDs. Mutual Funds.

Y. Efficient market hypothesis. Risk and Return-Alpha & Beta. 2.Functions of NBFCs Types and RBI Guidelines (6) 6. 4.R. 7. Fundamental Analysis. Equity stock valuation models. Emerging trend of Security Analysis in global market.L. (1) (1) (2) (3) (3) (3) (3) (4) (2) (4) (4) 45 .M.Effect of RBI policies on the operations commercial banks-Recent reforms in Banking sector-Recovery of debtsCalculation of EMIs Emerging trends in banking like e banking. 3. 8. Bond valuation. 10. Machiraju (307B). Personal Financial Management.M. Non-Banking Financial Companies. Indian Financial System. Indian Financial System. Technical Analysis.SECURITY ANALYSIS & PORTFOLIO MANAGEMENT 1. 6. Bhole 2. Investment Scenario. Financial Institutions & Markets. 5. Security Market Indicators. 9.4. mobile banking.H. Commercial Banking-Management of assets and liabilities. (12) Books Recommended:1. 11. Portfolio analysis and portfolio selection. credit banking (15) 5. Pricing of products and services in financial service sector.Khan 3.

4GL (10) Structured Analysis and Design Method and Software Engineering (20) Techniques 4 5 6 46 . Object Oriented. Portfolio Management.Raghunathan 5. Requirements Capture.Barua 4. Detailed Systems Analysis. Modules (4) Role of Software Engineer / Analysts / Users in the various phases of Systems Development Life Cycle (2) General phases of Systems Development Life Cycle Feasibility Study. Spiral Model. K. Systems Design. Portfolio Management.Prasanna Chandra 3.Fisher and Jordon 6. Bhalla (303C) SOFTWARE ENGINEERING 1 2 3 System Concept Definitions. Prototyping. Testing.Kevin 2. Portfolio Management – V.Books Recommended:1. Sub-systems. Integrated Systems. Security Analysis and Portfolio Management. On-site Implementation and Maintenance (12) Fact Finding Methods (2) Different Approaches to Software Development Waterfall Model. Portfolio Management. Stock Exchanges and Investments. RAD.

Roger Pressman 3. Functional Decomposition Diagrams.Perry Edwards 7. Normalization Technique for Database Design. Relational Database Introduction. Systems Analysis and Design . Concept of Domain.2 Software Modules in RDBMS. Tuple. Anomalies.Entity Relationship Method.Designing Code-less system 9 Introduction to Computer Aided Software Engineering (CASE) 10 Types of Data Processing . 2. On-line and Real Time Processing Books Recommended:1. . Comparison between HDB-NDB-RDB 6. Normalization Advantages and disadvantages of Normalization. Network Database 5. Analysis and Design of Information System 2nd Ed. Screen and Report Layout Designing The Mode/Style of interaction between the system and the user 8 Codes Designing for field values .Tools and Methodologies in Systems Development Application Systems Modeling. Cardinality. Structure Charts. Controlled De-normalization System Documentation Techniques.System Flow Charts.1 History: Advantages and limitations of RDBMS.1 Different Types of Models. Structured Flow Charts (N-S Diagrams) Logic Representation Techniques Decision Trees. Users of RDBMS 1. 1NF-2NF-3NFrules with examples.Fairley (304C) RELATIONAL DATABASE MANAGEMENT SYSTEMS 1. Concept of Object Oriented Modeling Temporal Modeling . Introduction to Systems Analysis and Design .State Transition Diagrams.Hawryszkiwycz 4.Elias Awad 5.Senn 2. 3.Batch. Modeling Techniques 2. Introducing Systems Analysis and Design . Software Engineering Practitioner's Approach . Introduction to ERD. Process Modeling . Introduction 1. Systems Analysis and Design .Data Flow Diagrams. Database Design Methods Data Modeling . Codd's Rules. Pseudo code and Structured English 7 Users Interface Design Menu. Architecture of RDBMS. Hierarchical Database 4. Mapping E-R Model to arrive at the Database Design.Lee 6. Decision Tables. (4) (2) (2) (2) (4) (6) (2) (2) (6) (10) 47 . Software Engineering Concepts .

Date. Property Pages. Naming Conventions. Attribute. Decimal. Sudarshan 2. Saving Project. Set Operations. Declaring and initializing. Object. String (variable length). Adding Code and Events Code Window. (3) 48 . Getting Help.Byte. Single (single-precision floating point). Long (long integer). Boolean. SQL by Scott Urman (305C) VISUAL BASIC AND ORACLE 1. Understand VB Environment. Printing Project. Data-Definition Language. Static). Variables (all data types) . Currency (scaled integer). Toolbox. Null Values. Introduction to Visual Basic Event-driven Programming. Variant (with characters). Nested Sub queries. DATABASE System Concepts. Introduction to object oriented database Concept. Constants.7. SQL commands. Properties Window. Korth. Aggregate Functions. Modification of the Database. Project Explorer. Joined Relations.Class. Embedded SQL. Views. Silberschatz . (20) (10) Books Recommended:1. Definition. Variant (with numbers). Form Layout Window. (3) 2. User defined (using type). Starting and Exiting VB. Object type. Complex Queries. Methods. Scope (Global. Methods. String (fixed-length). Alter and Drop type. Double (doubleprecision floating point). Dynamic SQL. Object binding in Oracle . Local. Exercises. Basic Structure. 8. Integer. Running Applications.

Toolbars. and . b. Date Sys_date . Objects and Classes (Only Basic Definition) OLE Control. (5) 9. Common Dialog Box (Microsoft Common Dialog Control 6. Data Form Wizard. Control Statement IF and IIF Statement. Conversion (1) (2) 49 . ltrim. all. last_day. like. Data Grid Control. Adding Code to Menus. b. Inputbox.3. exp. Declare Statement. lower. Checkbox and Option Button Controls. next_day. lpad. Do Statement. cos. Operators. translate. Dialog Boxes Msgbox. Visual Basic Controls Label and Textbox Controls.0) (3) 8. rtrim. exists. SQL Queries in VB. Working with functions String Functions. trunc. Character Initcap. Mathematical Functions. Jet DAO. ceil. floor c. (2) 6. Other Common Controls (Microsoft Windows Common Controls 6. Numeric Round. Windows API Defining Windows API.0. Select Case Statement. length. Directory List Box and File List Box Controls. SQL Functions a. Control Arrays. months_between.ADO (with controls and code). Microsoft Windows Common Controls3 6. Queries a. not. Introduction to Oracle Architecture 2. Calling API routine (1) 11. Menus Creating Menus. Arithmetic. Data Control. Distinct) c. Order by clause 3. Frame. upper. (2) 10. Data type Conversion Functions. Add_months. replace d. List Box and Combo Box Controls.5) – Overview (1) ORACLE 1. (5) 4. _. Accessing data Reading and Writing Files. Comparison.or. (3) 5. Formatting Controls. is null. DBCombo Box and DB-List Box. Logical ( in. Select with all options. between. Tab Order. Command Button Controls. abs. Crystal Reports (8. Programming with objects (Creating objects of a user defined class and using them on the form). DLLs. any. Error Handling. Date Functions. For Statement Exit Statement. %.0) (2) 7. rpad. Drive List Box.

vsize. with Group by and Having Clause g. On delete. Truncate. Rollback. skip. nvl. Nested functions 4. Joins Simple join Equi join Non equi join Self join Outer join Set operators (Union. Number (p. Check. Index (Define.floating point Date Raw Long raw Introduction to LOB datatypes (CLOB.fixed point. pause. Procedures and Functions 50 . User. to_date. Data types Character Char. Rename Constraints ( Primary key. Miscellaneous Uid. column. Update. Cascade) Column level and Table level constraints Oracle Objects Views. Break on. Sequences. Btitle. Alter. BLOB. s) . BFILE) (7) (4) (4) 6. deleting (3) 9. rownum f. Drop. minus) Sub queries and Correlated query DML statements (Insert.) (2) 8. updating. min.pno. union all. set. Default. Varchar/varchar2. Alter and Drop) (4) 7. Savepoint) Locks in Oracle DDL Statements 5. Long Number Number (p) . max. Foreign Key. disabling Predicates. Synonyms. Table Create. Database Triggers Types of Triggers Enabling. Not Null. Delete with where clause) TCL (Commit. count. intersect. set server output on. Unique Key. Introduction to Report writing using SQL (Title. sum.inserting. to_number e. sql. Group function avg. compute sum. decode.to_char.

0 . and Nathan Hughes (3) (306C) ENTERPRISE RESOURCE PLANNING (ERP) 1 Enterprise Resource Planning –Introduction What is ERP? Need of ERP Advantages of ERP Growth of ERP 2 ERP and Related Technologies Business process Reengineering (BPR) Management Information System (MIS) Decision Support Systems (DSS) Executive Support Systems (ESS) Data Warehousing.0 .Definition.Perpy Greg 3.Holzner Steven 2. Implementation and Execution Books Recommended:1.William G Page Jr. Data Mining Online Analytical Processing (OLTP) Supply Chain Management (SCM) (4) 51 . Visual Basic 6. Visual Basic 6.Peter Wright 5. Visual Basic 6. Visual Basic 6.0 Programming . Peter Norton's Guide to Visual Basic 6.0 – Corhell 6.Peter Norton 4.0 in 21 days . Oracle8.

7 Compilation & Execution of C. Venkitakrishnan ERP: By Leon.K. Variables. C is a Structured Language 1.1. Garg & N. The Form of a C Program.3.3. 1. 1.K. Identifier & Keyword 2. C Token 2.4.Customer Relationship Management (CRM) 3 ERP modules & Vendors Finance Production planning.5. Program on Dos & Unix 2. Library & Linking. C is middle-level Language 1.C PROGRAMMING 1 An Overview of C 1.1. Character Set 2.4.2. Services.Garg & Venkitakrishnan (12) (8) (3) (3) (307C). and other Organizations Books Recommended:Enterprise Resource Planning . ERP Concepts and Planning . A Brief History of C 1.6.2. Constant (2) (6) 52 . control & maintenance Sales & Distribution Human Resource Management (HRM) Inventory Control System Quality Management ERP Market 4 ERP Implementation Life Cycles Evaluation and selection of ERP package Project planning Implementation team training & testing End user training & Going Live Post Evaluation & Maintenance 5 ERP Case Studies Post implementation review of ERP Packages in Manufacturing. Data Types. Complier Vs Interpreters 1. Operator & Expression 2.Alexis Leon ERP Ware: ERP Implementation Framework – V.

Nested switch 4.5.4.4. The Conditional Expression 4. Console I/O 3.7. Relational Operator 2. 3. Selection Statements 4.4.1.4. The for loop 4. Iteration Statements 4.2.7.4.1. Character input & Output.4.6.7. The do-while loop 4.4. Operator & Expression 2. Control Statement 4.4. 3.6.7. 3.3 The basics of Pointer 5.3.3. Bitwise Operator 2.2.4.8. Increment & Decrement Operator 2.3.4.3.7.2. Jump Statements 4.7.1. Logical Operator 2.2. Arithmetic Operator 2. Character Constant 2.7. sprintf & sscanf 4.2. Nested if 4.2.1. Formatted Input/Output (scanf/printf) 3. Conditional Operator 2.5.2 Memory Organization 5. Precedence & Associatively of Operators.3.1.4 The Pointer operator 5. The while loop 4. The if-else-if 4. Data Declaration & Definition 2.4.3.1. The exit () function 5.3.3.2.5 Application of Pointer (2) (4) (4) 53 .2. String Input & Output.2.7. Assignment Operator 2.3.2 Floating Point Constant 2.7. Pointers 5.4.3. Introduction 3. Enumeration Constant 2. String Literals 2.2.2.5. Data Types in C 2.7. The? alternative 4.1 Introduction 5. The goto & label 4.5.5.1 Integer Constant 2. if 4.7.2.6.2. switch 4. Introduction 4.4.2. The break & continue 4.

2.3. Defining & Opening a File 10.1.5. Closing a File 10.5. Passing Structure to function 8.1.1.1.1. String Manipulation Functions 7. Input/Output Operations on Files Books Recommended:1. Array & Pointer 6. Pointer to Pointer 6. Pointer Arithmetic 5. C: The Complete Reference: Herbert Schildt 2.6.4. Single Dimension Arrays 6. C Programming Language: Kernighan & Ritchie. (3) (2) (4) (1) (2) 54 . Initializing an array 6.2. Programming in C: S. Arguments & local variables 7.6. Recursion 8 Structure. Kanetkar 3. Enumeration & type def 8.2. Structures 8. Spirit Of “C”: Moolish Kooper.2.1.3.P. Function 7.8.4.5. Array & String 6. Declaration and Initializing Structure 8. Returning Function Results 7.6.1.1. Memory Representation 6.1. Initializing the arrays 6. Call by reference & Call by value 7.1.3.5. Arrays of Structure 8.1.1.7. Accessing Structure members 8. Union.1. Structure Pointer 9 Unions 10 File handling 10. Introduction 10. Passing Single Dimension array to Function 6.1. Initializing Pointer 5. * operators 5. Accessing array elements 6.3. Structure Assignments 8. 4. 5. Kochan.2.2.6.3.1. Let us C Solutions: Y. Precedence of &.2.3.4.2. De-referencing Pointer 5.6.1. Accessing array elements 6. Multidimensional Arrays 6. Array of Pointer 6.2.4.9. Pointer Expression 5.2. Declaration of Pointer 5. Introduction 7.6.

2.INVENTORY MANAGEMENT & MATERIAL REQUIREMENTS PLANNING 1. Setup time and inventory control. safety stock determination considering service level. 7. Inventory Control Techniques: Inventory classification and its use in controlling inventory. Responsibility for inventory management. 3. Programming in C: R. types of inventory. Dependent and Independent Demand. Hutchison. Strategy. use. functions. Graphics Under C: Y. Inventory Management: Inventory concept. Strategic Inventory Management: Objectives and Importance of the inventory management function in reference to Profitability. Strategies to increase Inventory Turns. need for inventory. Kanetkar (303D). (6) (2) 55 . customer satisfaction and Competitive Advantage.6.

8. Introduction To Materials Management. purpose and advantage of MRP. Modular BOM. Data Requirements and Management – Files and Database – Updating Inventory Records – Bill of Materials. Inventory Models: Inventory models – Fixed Order Versus Fixed Interval systems – Developing Special Quantity Discount Models – Inventory Model for Manufactured Items – Economic Lot Size when Stock Replenishment is instantaneous – Non-instantaneous Replenishment Models – Inventory Models with uncertainty – Probabilistic Inventory Models – Models with Service Levels and Safety Stock. Homewood III: Richard D Irwin 8. Books Recommended:1. and reduce inventory level in service and manufacturing organizations. Prentice Hall Of India Pvt Ltd. Essentials of Inventory Management .Prentice Hall 5. 4. Production Planning And Inventory Control . Peter J Billington. types of BOM. Materials management in JIT environment. Materials Management – A. AMACOM/American Management Association 7. . Master Production Schedules . Factors influencing Make Or Buy Decisions. Stephen N. Chapman . Reduce WIP. process of MRP. Tersine. 6.J. McGraw Hill. Foundations of Inventory Management – Zipkin.Seetharama L Narsimhan. 7.Richard J. objectives process. Materials Management In Jit Environment: Zero inventory concept. R. Performance: Evaluation of Performance Of Materials Function .Palit (10) (12) (12) (4) (9) (5) 56 .Max Muller. Material Requirement Planning Systems (MRP): Meaning. Managing MPS inventory records. Using Distribution Resource Planning to manage inventories in multiple locations.Reduce throughput time. Make Or Buy Decisions: Concept of outsourcing.J H Greene. Tony Arnold. Production And Inventory Control . and output of MRP. lot sizing. Vendor Managed Inventory. Excess Inventory: A Roadblock to World-Class Manufacturing. Orliky’s MRP – Plossl 3. Prentice Hall PTR 6. Principles of Inventory and Materials Management . vendor relationship in JIT context. Introduction to MRPII systems. 2.R. 5.meaning. 4. eliminate waste.Criteria and methodology of evaluation. Trends in Make Or Buy Decisions in context of core competency. Dennis W McLeavy.

duality. Formulation of LPP. (Numericals Expected) (12) 3. modeling with spreadsheet in simple decision situations. LINEAR PROGRAMMING: Application of LPP in operations management. importance of understanding data before modeling.(304D). Trans-shipment problems. Application of Decision Trees in operations management. Certainty and uncertainty in models. Concept of Goal programming. (Numericals Expected) (6) 57 . INTRODUCTION TO BUSINESS MODELING: Modeling – meaning and process. Sensitivity Analysis. simplex method. DECISION TREES: Concept. Goal programming model formulation.MODELING TECHNIQUES AND IT FOR OPERATIONS MANAGEMENT 1. (6) 2.

K. (10) (3) (3) (3) (4) 9.E. (Numericals Expected) 5. n jobs – m machines. Managerial Decisions Modeling with Spreadsheets – Bal Krishnan. Aquilano. 8.New Age International Publishers. SEQUENCING PROBLEMS: Concept. Salient features of ERP systems offered by leading vendors. IT as a competitive edge. Introduction to Operations Research – Gillette B.Business Processes and integration across functions. . Vohra – Tata. Operations Research – Taha Hatndy. 4. 6. prerequisites and process of implementation. 9. 7.Tata McGraw. Stair.Sharma – Macmillan India Ltd. DYNAMIC PROGRAMMING: Conceptual Introduction to Dynamic programming. DESIGN OF EXPERIMENTS: Concept and Introduction. Comparison of priority sequencing rules. Production Planning.Eilon. IT IN OPERATIONS: Importance of IT in operations.PHI New Delhi 8.3 machines.Hill Publications 5.4. Application. Applications in Operations management. INTRODUCTION TO ERP SYSTEMS: Review of DBMS and Transaction processing concepts .Hill Publications 6. SOFTWARES IN OPERATIONS: Introduction. Logistics / Supply chain management and Quality management. (5) (8) 58 . Optimization Methods in Operations Research and Systems Analysis – Mittal and Mohan . Render. Books Recommended:1.Mcgraw-Hill Publications 2. n jobs – 2 machines. Quantitative Techniques for Managerial Decisions – J. SIMULATION: Concept. New Delhi 10. Jr. Stair. characteristics and key features of software’s for Project Scheduling. Agarwal – Tata McGraw.Pearson Education. Operations Management for Competitive Advantage – Chase. Role of IT in – Design. – A computer oriented Approach – Tata McGraw Hill Publications 7. 10.D. – Pearson Education.N. Quantitative Techniques in Management. Quantitative Analysis for Management – Render. n jobs . Production and Operations Management – Chary . 3. Jacobs. ERP Demystified. A – An Introduction. Jr. Layout and Logistical operations.

Flexible Structure – Supply Chain Synchronization.SUPPLY CHAIN & LOGISTICS MANAGEMENT 1.Customer Services-Customer Satisfaction -Customer Success-Forecasting. 3.The Work Of Logistics-Logistical Operating Arrangements . TWENTY FIRST CENTURY SUPPLY CHAINS: The Supply Chain Revolution – Generalized Supply Chain Model – Supply chain and networks – Extended organization .(305D). (4) (2) (2) 59 . LOGISTICS: The Logistics Of Business .Integrative Management – Responsiveness – Financial Sophistication – Globalization. CUSTOMER ACCOMMODATION: Customer Focused Marketing .Digital Business Transformation 2.The Logistical Value Proposition.

14. WAREHOUSING: Strategic Warehousing-Warehousing OperationsWarehousing Ownership Arrangements. Principles and ParticipantsTransportation Service . Starling. (2) Books Recommended:1.Pierre Dornier. Dobbler. TMGH. 3. Global operations & Logistics. (6) (4) (6) 10. OPERATIONAL INTEGRATION: Why Integration Creates Value.Warehouse Decisions. PACKAGING AND MATERIALS HANDLING: Packaging PerspectivesPackaging For Materials Handling Efficiency-Materials Handling. 8.Burt. 7th ed. Closs & Cooper – McGraw-Hill. World Class Supply Management . RELATIONSHIP DEVELOPMENT AND MANAGEMENT: Development And Management Of Internal Logistics Relationships-Development And Management Of Supply Chain Relationships. (6) 7. 13.4. hubs and marketplaces – ERP. (2) (8) 6. (6) 11. GLOBAL STRATEGIC POSITIONING: Global Supply Chain IntegrationSupply Chain Security-International Sourcing. INVENTORY: Inventory Functionality and Definitions-Inventory Carrying Cost-Planning Inventory-Managing Uncertainty-Inventory Management PoliciesInventory Management Practices. 5.Bowersox. E COMMERCE AND SCM: E commerce advantages and disadvantages for SCM – e-commerce as an enabler – evolution of world class supply chains – EDI – Exchanges. NETWORK INTEGRATION: Enterprise Facility Network. PROCUREMENT AND MANUFACTURING: The Quality ImperativeProcurement – Manufacturing-Logistical Interfaces. 9. 2. 2nd Indian ed.Philippe . 12. TRANSPORTATION: Transport Functionality. John Wiley & sons Inc.Systems Concept And Analysis-Logistical Integration Objectives-Enterprise IntegrationSupply Chain Processes-Sales And Operations Planning(S & OP)-Supply Chain Planning Considerations-Pricing.Transportation Economic And Pricing. Supply Chain Logistics Management .Warehouse Requirements-Total Cost Integration-Formulating Logistical Strategy. INFORMATION TECHNOLOGY FRAMEWORK: Information System Functionality-Comprehensive Information System Integration-Communication Technology-Rationale For ERP Implementation-ERP System Design-Supply Chain Information System Design. (4) (4) (4) 60 .Transport Administration –Documentation.

New York. Designing and Managing the supply chain . Bottlenecks and Best Practices: Concepts of benchmarking. 2002. Levi & Philip Kaminski. Bench marks.WORLD CLASS MANUFACTURING 1. (306 D). (6) 2. bottleneck and best practices. Historical perspective: World class Excellent organizations – American and Japanese Companies Deming Awards . Mc Graw Hill. 4.David Simchi. 2000. System & tools for world class manufacturing: Improving Product & Process 61 . McGraw-Hill Companies Inc.. Operations Now – Finch. 5. 3rd ed. Best performers – Gaining competitive edge through world class manufacturing – Value added manufacturing – eliminating waste – Toyota Production System – example. (6) 3. Malcom Baldrige National Quality Award – Globalization – Global Companies – Models for manufacturing excellence – Business Excellence.

Books Recommended:1. Typical characteristics of WCM companies: Performance indicators – what is world class Performance – Six Sigma philosophy 6.PRODUCTIVITY MANAGEMENT 1. Operations Management for Competitive Advantage – Chase 5. Making Common Sense Common Practice – Moore 6.Design – Lean Production – SQC .JIT.G. (4) (4) (4) 62 . Managing Technology & Innovation for Competitive Advantage – Narayanan 7. Product Mix . Productivity Management in manufacturing and service sector. Productivity Models: Productivity Measurement at International. (Mac Milan) 2. (6) 5. Ashish Kumar.Strategic Perspective . World Class Manufacturing . Optimizing . The Toyota Way . Total Productive maintenance . Poka Yoke . use of IT . Just In Time Manufacturing – M. Making Common Sense Common Practice – Models for manufacturing excellence – Ron Moore (Butter worth Heinmann) 3. Indian Scenario: Leading Indian companies towards world class manufacturing – Task Ahead. 5-S . KBC Saxena. Sahay. productivity improvement model and techniques. FMS. Procurement & stores practices . 3. productivity benefit model. total productivity models. (6) 4.Jeffrey K. Rapid Prototyping .S. Human Resource Management in WCM: Adding value to the organization – Organizational learning – techniques of removing Root cause of problems – People as problem solvers – New organizational structures. National and organization level. Associates – Facilitators – Teamsmanship – Motivation and reward in the age of continuous improvement. Value Analysis and Value Engineering: Concept – Procedure – Application and role in Productivity. Introduction: Productivity concepts – Macro and Micro factors of productivity.Liker – (Tata McGraw Hill) 4.3 M. productivity cycles.Korgaonkar 8. Visual Control. 2.B. Productivity evaluation models. Machine That Changed The World – Womack (3) (3) (307D).

D. .4. Method Study: Method and Method Study – Need for Method Study – Procedure of Method Study – Principles of Motion Economy.McGraw-Hill 5.Wheeler publications. New Delhi 1990. British Library Cataloging in Pub. Productivity and Competitiveness . gains of TPM (2) Books Recommended:1.H. application of BPR in productivity improvement. Stopwatch Time Study. Re-engineering and re-inventing the enterprise .A. Business Process Reengineering: Concept of BPR. process of BPR.John G. Productivity engineering and management .Edsomwan. (4) (4) 6. Work Measurement: Techniques of Work Measurement including Estimating. James Harrington . Predetermined Time Standards. Thor Productivity Press 6. Work Study: Importance of work study – Method Study and Work Measurement – Pioneers of Performance Measurement. Belcher . Jr. Business Process Improvement: The Breakthrough Strategy for Total Quality.Premvrat. New Delhi 1995. 7.Rastogi.D.. data 1996. 5. TPM: Meaning and objectives of TPM.Tata McGraw-Hill. Organisational transformation and process re-engineering . Sardana. Activity Sampling..N.Carl G. 2. and 63 . Computation of Standard Time – Elements – Types of Elements – Performance Rating – Allowances – Need for Allowances – Types of Allowances (6) 7. Productivity Management – Systems approach . Methodology of TPM.Sumanth. Handbook for Productivity Measurement and Improvement . Productivity Plus: How Today's Best Run Companies Are Gaining the Competitive Edge . J.J. Synthetic Estimates of Work Times.. prerequisites for effective BPR implementation. (2) 8. G. .Butterworth-Heinemann 4. 3. P.

Inspecting Staff – Health – Welfare Working Hours . 1948 Registration of Establishments –Shops and Commercial Establishments – Residential Hotels.Annual Leave with wages .Periodical ReturnsRegisters and Records. New Delhi. The new Manufacturing Architecture – Mahadevan 9. Licensing and Registration. Restaurants and Eating Houses –Theatres or other places of Public Amusement or Entertainment – Leave with pay and payment of wages –Health and Safety – Maintenance of Registers. Work Study – ILO (303E).Narosa Publications. 1970 64 .Sahay.LABOUR LAWS-I 1 The Factories Act. (15) 2 The Bombay Shops and Establishments Act. . 8. Records and Annual Report (8) 3 The Contract Labour (Regulation and Abolition) Act.S. 1998. 1948 Approval. B.

Industrial Law – J K Bareja 4.Advisory Boards – Registration of Establishments – Licensing of Contractors – Welfare and Health of Contract Labour – Registers and other Records to be maintained. 1936 Fixation of Wage Periods – Time of Payment of Wages – Deductions which may be made from wages –Maintenance of Registers and Records. 1972 Entire Act (8) (8) (8) (8) (5) Books Recommended:1. 1965 Computation of Gross Profit and Available Surplus – Eligibility and Disqualification for Bonus – Payment of Minimum and Maximum Bonus – Calculation of Bonus with respect to certain employees – Proportionate deduction in bonus in certain cases – Computation of number of working days – Set on and Set off of allocable surplus – Special provisions with respect to certain establishments – Deduction of certain amounts from bonus payable – Time limit for payment of bonus – Presumption about accuracy of balance sheet and profit and loss account – Maintenance of Registers and Records. Bare Acts 2. 6 The Payment of Bonus Act. 7 The Payment of Gratuity Act. Industrial Law – P L Malik 3. Labour Laws for managers – B D Singh 5. 1948 Fixing of Minimum Rates of Wages –Minimum Rates of Wages – Procedure for Fixing and Revising Minimum Wages – Advisory Boards and Committees – Wages in Kind –Wages for worker who works for less than normal working day – Wages for two or more classes of work – Minimum time rate wages for piece rate work – Maintenance of Registers and Records 5 The Payment of Wages Act. Industrial & Labour Laws – S P Jain 65 . 4 The Minimum Wages Act.

Determinant. (10) 3 Industrial Dispute-Meaning. (5). Definition. Scope. Socio.Negotiation. Political factors affecting IR in changing Environment. Approaches to the study of IR –Psychological.Gandhinian approach &It’s Effect on Management (10) 2 Trade Union: . Human Relation. Causes 4 Industrial Relation Machinery to solve Industrial Dispute: . Technical. Types & structure of Trade Union. Mediator.(304E) INDUSTRIAL RELATIONS 1 Industrial Relation :-Origin. Socio-Economic. 66 . Impact of globalization on Trade union movement.Function of Trade Union.

Oxford University Press. (8) 5 Collective Bargaining-Meaning. Pre-Requisites. Notices & Circulars (All Types) (10) 4. Niland JR. Causes for Failure of Collective Bargaining. JainDhanpat rai & Co. 1988.Industrial Relation Democracy. Objectives.D. Conciliation. Characteristics. The Future of Industrial Relations. Mamkoottam 5. 7.N. Industrial Relations – Arun Monappa 9 Human Developments –Diane E.Kapoor (305 E). 8 Role of Human Resource Development in Developing Industrial Relation. Labour Management Relations in India – K. -Kochan. (8) 6 Workers Participation in Management-Concept. Time keeping.Papalia. Illinois. Myth and Reality. Scope. New Delhi. & Katz Henry. Importance. Levels Of Participation. Industrial Tribunal. Process of Collective Bargaining. 11.M. 67 .APPLICATION & PROCEDURE 1. 1982. Need. Personnel Policy – Definition. (9) 3.Rudrabasavraj.PERSONNEL ADMINISTRATION . Richard D Irish. (9) (4) (5) (5) 2.Work Committees. Personnel Management and Industrial Relations –P. 2.N. Interview Letters. 8. Collective Bargaining and Industrial.S.Arbitration. proper Environment around factory. Personnel Administration – Definition. New Delhi Sage. National Tribunal.Homewood. Books Recommended:1. Elements Of Mercantile Law. M. Labour Court.P. 9 Salient features of Industrial Employment (Standing order) Act1946. General Communication – Drafting of appointment orders. Trade Unionism.C. Wage & Salary Administration – General consideration in wage & Salary administration – Objectives & principles. Role of Judiciary & its impact on industrial relation. Attendance. Essential Conditions for Success of Collective Bargaining. Transfer & Appreciation Letters. Industrial peace . Principles. Process. Nature.Subramanian 4.A. Sally Wendkos Olds.Malegaonkar 3. 2nd ed.Prof. Options in Case of Collective Bargaining.Shejwalkar andS. 1994. Objectives. Benefits of Participation. Management of Industrial Relations – Pramod Verma 6. Board of Conciliation. Personnel Department Structure. Promotion. Dynamic Personnel Administration . 10 Industrial & Labour Law. T.B. (5) 7 Impact of Globalization &Information Technology on IR. Contents of Personnel file & Personnel audit. Court of enquiry.

Task Analysis. Organization Analysis). Challenges of modern personnel manager.Statutory Returns – TDS. memo. 6. Introduction To Training Concept: Definition. Notices. Personnel Management by C. Identification Of Job Competencies. Objectives Of Training. Meaning. Importance Of Training. Calculations – Calculation for superannuation. Overview Of Training Functions. 68 . Designing A Training Module (Cross Cultural. Personnel Management by Edwin Flippo 3. Puri (Snow white publications) 2. show cause.TRAINING & DEVELOPMENT 1. letter of termination & dismissal. charge sheet. (6) 3. (10) (10) (2) (306E). Concepts Of Education. Disciplinary Action Communication – Suspension Orders. (10) 5.D. Guide on Labour Management forms and precedents (Law. Process Of Training: Steps In Training. Professional Tax. Practice & Procedure) by S. Designing And Implementing A Training Program: Trainer Identification. Mamoria 4. gratuity & bonus 7. Methods And Process Of Needs Assessment. Books Recommended:1. Training And Development. Types Of Training (6) 2. warning. Criteria For Identifying Training Needs (Person Analysis. Dynamics of personnel Administration by Rudrabaswaraj. Assessment Of Training Needs. Need For Training. Form 16 (A) PF & ESI Returns. Methods And Techniques Of Training.B.

S. (6) (6) (4) (2) Books Recommended:1. OD Intervention: Meaning. Competency Mapping And Assessment Centre. 4. Importance. Robert Blake. Systems Theory.Devendra Agochia 3. Learning: Principles Of Learning. CIRO Model. Parallel Learning Structures.Radha Sharma 4. Distance Learning. Multimedia Training. McGregor. Budgeting Of Training. Management Development Program. 6. Foundations Of OD: Action Research. Every Trainers Handbook. Resistance To Training. Theories Of Learning. Social Learning Theory. Definition. Change). 5. Team Intervention: Role Analysis.Leadership. 4.MBA – ORGANIZATIONAL DEVELOPMENT 1. Applied Behavioural Science. Teams And Teamwork. 360 Degree Feedback.Raymond Noe 2. Evolution: Kurt Lewin. Technology In Training: CBT. (6) 69 . Six Box Model. Survey Feedback. E-Learning/Online Learning. Participation And Empowerment. Evaluation Of Training Program: Kirkpatrick Model Of Evaluation. Robert Tanenbaum. Herbert Shepard. Employee Training And Development . ROI Of Training. Importance. (6) 2. Process Of OD –Model Of Change. Cost-Benefit Analysis.K. Reinforcement Theory. Values and Assumptions. (6) 3. Training The Trainer. Training And Development. Andragogy. HRM-Biswajeet Pattanayak (307E). Bhatia 5.

Interdependency, Appreciation and Concern Inter group: Walton, Principled Negotiation Structural: Sts, Work Redesign, Self-Managed Teams. Individual: T-Group, Behaviour Modeling (6) 5. Client And Consultant Relationship 6. Caselets: Action Research Intervention Exercises Books Recommended:1) Organisational Development By S Ramnarayan, T V Rao. 2) Organisational Development And Change By Cummings And Worley (7th Edition) 3) Organisational Development By French And Bell (6th Edition) (3) (3)

(303F)- INTERNATIONAL MARKETING 1) Objectives of International Marketing – Challenges and opportunities in International Marketing – Quality considerations in International Marketing – Underlying forces of International Marketing. [6] 2) Global marketing environment –Economic Environment, Socio-cultural Environment – Legal and Statutory Framework. [8] 3) Global Marketing Information System and Research. 4) Market section, International Market entry strategies. [6]

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5) Planning for International Marketing- Global Marketing Mix ( Product, Price, Promotion, Place ) 6) Documentation and procedural complexities- Registration with various agencies – Compulsory Quality Control- Processing Export Orders. 7) Limitations of Global Marketing. Books Recommended:1.International Marketing, R.M.Joshi, OUP 2. Global Marketing Management, K. Lee, OUP 3. International Marketing-Cateora. 4.Managing International Marketing –Varkey. 5.Creating Market across the Globe: Strategies for business excellence – 6.Essence of International Marketing –Stan Paliwoda. 7.Global Marketing Management-Warren J. Keegan. 8.International Marketing Management-Subhash Jain. 9.International Marketing Micheal- R Czinkota, IIkka A Ronkainen 10.International Marketing, R.M. Joshi

[20]

[16] [4]

Korwar

(304F)- INTERNATIONAL LOGISTICS & SUPPLY CHAIN MANAGEMENT 1. INTRODUCTION: [6] International Logistics and Supply chain management: meaning and objectives, importance in global economy , Characteristics of global supply chains,: Supply chain relationship to business performance, -Key tasks of logistics and supply chain managers, Role of Government in controlling international trade and its impact on Logistics and supply chain 2. SUPPLY CHAIN STRATEGY: [4] Supply chain as a competitive advantage, Global Supply chain strategy, Structuring supply chain capabilities, Business matching supply chain design with business strategy

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3. TRANSPORTATION: [6] Strategic importance of transport in global logistics, logistical objectives of transport, International Ocean Transportation, International Air Transportation, and International Land Transportation: types, characteristics and salient features, intermodal transportation in international operations, factors influencing mode and carrier selection decision, 4. OUTSOURCING AND LOGISTICS SERVICE PROVIDERS [6] Intermediaries and Alliances in Global Logistics, Meaning of 3 PL and 4 PL service providers, role in Global logistics, types of services, considerations for hiring 3PL and 4 PL service providers. Concept and need of outsourcing, determinants for outsourcing decisions, role of outsourcing in global supply chain management 5. CUSTOMER SERVICE: [4] The marketing and logistics interface, customer service and customer retention, Service driven logistics systems, customer service priorities and standards, customer service strategy 6. PLANNING GLOBAL SUPPLY CHAIN [4] Planning the global supply chain, Network design for global supply chain management, Risk management in the global context, Measuring logistics cost and performance. Benchmarking the supply chain, Performance measurement and evaluation in global supply chains GLOBAL TRADE ENVIRONMENT [8] a. Global trade environment: various trade blocks/FTZ and their impact on supply chain management, Customs and Regulations, Trade Documentation, International Contracts, Terms of Trade, Term of Payment, International Currency, INCO terms, Logistical packaging ,containerization. 8. NETWORK DESIGN : [4] Decisions in Network design-strategic importance, location of plant, warehouse, facilities; capacity and number of warehouses: Factors influencing network design decisions, 9. INVENTORY FLOW AND MODELING: [4] Approaches to Inventory Management in Global Supply Chain Management;; Distribution Resource Planning; Symptoms of poor Inventory Management, Modeling in Supply chain: inventory models, safety stock determination for service level, and lead time; forecasting models, routing problem 10. COORDINATION IN SUPPLY CHAIN: [4] Importance of Coordination in Supply Chain, Bullwhip Effect, Effect of lack of Coordination on performance, Obstacles to Coordination, Strategies to achieve coordination, Building Strategic Partnership and Trust In Supply Chain 7.

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Sridhar R. Panos Kouvelis. Philippe-Pierre Dornier. Michel Fender Global Operations and Logistics: Text and Cases Wiley. Impediments to improve Performance. RAM Ganeshan (Editor) Quantitative Models for Supply Chain Management Kluwer Academic Publishers 1998 (305F). Douglas Long International Logistics: Global Supply Chain Management SpringerVerlag New York. LLC. [10] 2. Tayur (Editor). Reconciliation of global aspirations and nationalistic compulsions for sustained growth [4] 4. cultural.11. political. Gourdin Global Logistics Management: A Competitive Advantage for the New Millennium Blackwell Publishing 2006 5. Trends in International supply chain management Books Recommended:1. Overview of commercial geography. PERFORMANCE MEASUREMENT AND TRENDS [6] Dimensions of Performance Metrics. Global dynamics: interplay of local. Konichi Ohmae’s concept of borderless world [4] 73 . regional and worldwide forces OECD / WEF/ G8 / G33. INFORMATION TECHNLOGY IN SUPPLY CHAIN: [4] Role and Importance of IT in Supply Chain Management. Magazine (Editor). Benchmarking the supply chain.ENVIRONMENT AND GLOBAL COMPETITIVENESS 1. IT solutions for Supply Chain Management. Incorporated 1998 3. Kent N. [14] 3. John & Sons. Impact of geographical aspects on international business and business strategies. Supply Chain Information Technology in Practice 12. Performance measurement and evaluation in global supply chains. Michael J. Measuring logistics cost and performance. Alan Branch Global Supply Chain Management in International Logistics Routledge 2007 4. technological forces.2004 2. social. national . legal. Economic. Approaches/tools for Performance Measurement.

[8] 8. [6] 10.5. [4] 9. Agreement on goods / services. prospects 3. World Trade Organization. UNCTAD etc 5. Michel Porter’s five force and competitive advantage theory. WTO and other international regulatory. Changes in the top 5 rankings in last 3 year and lessons thereof [2] (306F) INTERNATIONAL REGULATORY ENVIRONMENT 1. Definition and Scope of competitiveness 7. Ranking of the current year and India’s position. Regional trade agreements and WTO. intellectual properties. Recardo. 6. Heauhar& Ohalin. Ministerial Conferences. Theories of international trade: Adam Smith . Dispute settlement mechanism( with cases) 4. Indicators of world competitiveness. General Agreement on Trade and Tariff 2. What is WTO. strength and weakness. structure . Organizations. ILO [2] [4] [4] [2] [2] [2] 74 . Jagdish Bhagawati. Evaluation of diverse environmental forces to create database to do business with various nations /regions [8] 6.

7. Preparation for Exports Registration –IEC. EPC.EXPORT AND IMPORT PROCEDURES 1. Category of Export . International arbitration UNICITRA 8. Documents prescribed by some importing countries [6] [3] [9] [6] 75 . Advances Licensing CENVAT. Sales Tax Exemption. Deemed Export. GSP Rules of Origin.Huda SSP(OL) [2] [2] (307)F. WTO Agreement and Indian Agriculture by A. ECGC. Category of Exporters -Manufacturers / Merchant Exporters. Exim Bank / Lines of Credit 4. IPRS. Export Benefits : Duty Drawback. CENTRAL EXCISE. Excise Clearance Benefit / Rebate. Transfer pricing and WTO Books Recommended: 1. WTO Publications. WTO Website 2. Income Tax Benefit 3. EXPORT – IMPORT POLICY 2002-2007 Procedures and Documentation. FTA / Taxation / CEC 9.(1) General (2) EOU (3) SEZ (4) EH/ TH/STJ 2.Physical (1) Direct ( 2) Indirect.

Entrepreneurship as a style of management. Project Import/ EPCG 4 Identification. Denmark. Current trends in export. Business Idea.. Sweden. Intrapreneur / Corporate Entrepreneur – comparative study . Selection and Evaluation of Suppliers 5 Purchase Contract. DEPB 5. Duty Exemption Scheme 7. Registration of factories with concerned authorities DGTD. South Korea and Singapore.Roles. Role of Clearing and Forwarding Agents 8. Customs Duty. B/L etc. Invention.Trade Fair Authority Exhibitions / International Exhibition / FIEO/ ITPO L/C. Post 11 Marine Insurance 12 Transport till destination. in relation to import of Capital Goods b. Malaysia EC Units ( UK. Costing. 10 Customs clearance of Import Cargo by Sea. Entrepreneurship. Advance License b. Manager. [2] [4] (401). experience of other countries like Japan. Finland ) USA etc.ENTREPRENEURSHIP DEVELOPMENT & PROJECT MANAGEMENT SECTION I: ENTREPRENEURSHIP DEVELOPMENT – (35 Marks) 1. Responsibilities. Air. Creativity. 6 Import Licensing Policy a. Foundations of Entrepreneurship Development: Concept and Need of Entrepreneurship Development Definition of Entrepreneur. Customs Valuation rules 9 Documents for Customs clearance of import consignment. Entrepreneurship as a career.. Innovation. Terms of Delivery and Payment. QBAL/ VBAL. Career opportunities. SSE. Opportunities through change. Foreign Remittances Import Procedures: 1 Import Management in a developing economy 2 Import Procurement Planning 3 a. Concepts of Entrepreneur. The changing role of the entrepreneur: mid career dilemmas – Closing the window: 76 .

SIDBI. ICICI. X-Efficiency Theory by Leibenstein 6. Theory of Social change by Everett Hagen 3. 5. Economical.Entrepreneurship Development Cycle 6. Role Models of Woman Entrepreneurs. Entrepreneurship Development and Government Role of Central Government and State Government in promoting Entrepreneurship with various incentives. Theories of Entrepreneurship: 3. Entrepreneurial Traits b. Business Planning Process . Entrepreneurial Success and Failure: Reasons and Remedies. Personal. Angle Capitalist (10) 8. Ownership. DIC – District Industrial Center 2. EDII – Entrepreneurship Development Institute of India 4. Development of product / idea. Critical risk contingencies of the proposal. Theory of High Achievement by McClelland 5. SFCs. Organization & Management. Marketing. Innovation Theory by Schumpeter & Imitating 4. 4. IDBI.Sustaining Competitiveness . NIESBUD – National Institute of Entrepreneurship and Small Business Development 5. External Influences on Entrepreneurship Development: Socio-Cultural. Market Analysis. – with special reference to ‘Export oriented unites’ Role of the following agencies in the Entrepreneurship Development 1. Influences on Entrepreneurship Development: a. Marketing Personnel and Management feasibility Reports Financial schemes offered by various financial institutions like Commercial Banks.The business plan as an entrepreneurial tool Elements of Business Plan. Political. Venture Capital Funding. Entrepreneurial culture with special reference to Intrapreneurship / Corporate Entrepreneurship. (8) (9) (9) (4) (2) (6) SECTION II: PROJECT MANAGEMENT – (35 Marks) 7. Finance. NEDB – National Entrepreneurship Development Board (12) 77 . Financial. Theory of Profit by Knight 7. Achievements of Woman Entrepreneurs. Objectives. 2. Project Management Technical. subsidies.Maintaining competitive advantage. Women Entrepreneurs: Challenges to Woman Entrepreneurs. grants etc. c. Scheduling and milestones. Creating Entrepreneurial Venture . SISI – Small Industries Services Institute 3.

S. Meaning.Responsibilities of International Business 3. South East Asia and China as compared to India. Dynamics of Entrepreneurship Development – Vasant Desai. Michael P. Entrepreneurship – Robert D. Project management – K.Books Recommended:1. Entrepreneurship: New Venture Creation – David H. M. 14. 7. Entrepreneurship As Strategy – G. Kurt A. Sahay. Dean A. You Too Can Become an Entrepreneur – Nalinaksha Mutsuddi 19. Entrepreneurship Development New Venture Creation – Satish Taneja.Chhikara 11. Corporate Entrepreneurship: Entrepreneurial Development Inside Organizations – Michael H. Drucker 8. Thought Leaders – Steven Brandt. Rajat Khare (402) INTERNATIONAL BUSINESS MANAGEMENT 1.Kuratko 16. Dale Meyer.Morris. Managing Multinational Enterprises – Problems and Potential – Multinational (25) (10) (4) 78 . Innovation and Entrepreneurship – Peter F. Peters.Gupta 4. Hisrich.L. Shepherd 9. Intrapreneurship: Gifford Pinchot III 17. International Business Environment – Globalization – Forces. Heppard 10. Holt 3. Dollinger 6. Ricardo and Ohlin & Heckler – Trading Environment of International Trade – Tariff and Non-tariff Barriers – Trade Blocks – Rise of new economies like Japan. Lead like an Entrepreneur – Neal Thornberry 18. 5.S. Country Risk Analysis – Political. Entrepreneurship: Strategies and Resources – Marc J. 2. The Entrepreneurial Connection . Donald F. Make The Move: Demystifying Entrepreneurship – Ishan Gupta. Nagarajan. New Vistas of Entrepreneurship: Challenges & Opportunities – A.Gurmeet Naroola 13. The Culture of Entrepreneurship – Brigitte Berger. 2. Social and Economic – Cultural and Ethical practices – Halsteade model . dimensions and stages in Globalization – Introduction to theories of International Trade by Adam Smith. Entrepreneurship and Small Business Management – Siropolis 12. Corporate Entrepreneurship – Vijay Sathe 15.

International Business Environment – Sundaram and Black 2. Global sourcing and its impact on Indian Industry – Globalization and internal reform process – India’s competitive advantage in industries like IT. Asian Development Bank and World Bank – Financial Markets and Instruments – Introduction to Export and Import Finance – Methods of payment in International Trade . TRIPS.Apte 4. TRIMS. International Business – Rao and Rangachari 6. Introduction to International Financial Management – Balance of Trade and Balance of Payment – International Monetary Fund. World Trade Organization – IPR. Bilateral and Multilateral Trade Laws – General Agreement on Trade and Tariffs. International Financial Management – P. GATS – Ministerial Conferences. International Business Environment & Operations – John D. Need and Problems 4. – Potential and threats 8.Daniels (10) (3) (2) (3) (3) 79 . Global Business Today – Charles Hill 9. International Business – Francis Cherulinam 5. Textiles. Case Studies: Country Risk Analysis Cases on theories of International Trade Cases on WTO related to topic 5 Cases on International Marketing Books Recommended:1. International Marketing – Entry strategies – Market selection – Barriers 7. International Business – Charles Hill 10. International Business Environment – Bhalla and Raju 3.Service Organizations – Indian companies becoming Multinationals – Potential. Export Management – Rathod 7. International Business – Rao and Rangachari 8.G. (GATT). 6. Gems & Jewellery etc. 5.Introduction to current EXIM policy.

Knowledge Management: Concept. 4. Benefits derived. Relevance in 21st century businesses . Types. Mergers and Acquisitions – Concept. KM Strategies – Architecture and Tools – KM Practices. 3. IT Enabled Services – Business / Knowledge Process Outsourcing. Six Sigma – Concept. (12) (10) (10) (8) 80 .Regulatory control. 2.(403) CURRENT TRENDS IN MANAGEMENT 1. steps involved in launching Six Sigma.

S. Hong (Prentice Hall) 4. Mergers Restructuring and Corporate Control – Weston. Service as key differentiator for manufacturing industries. S.-1 and 2 (ICFAI University Press) 6. Ghaziri Hassan M (Pearson Education) 2. experience and credence attributes. Six Sigma for Every One . Machine that Changed the World – James Womack. Chung. World Class Manufacturing – B.Awad Elias M. World Class Manufacturing – Vol. 2. Inconsistency. Daniel Jones. Search. Corporate Social Responsibility – Role of Board of Directors – Recommendations of Birla Committee and Narayanmurthy Committee – Sarbanes-Oxley Act of 2002. (10) (10) Books Recommended:1. Just in Time. (6) (4) 81 .Eckes (John Wiley & Sons. Inseparability and Inventory. 6. Lean Manufacturing Practices.5. Sahay 8. Characteristics of Services – Intangibility. 1 and 2 (ICFAI University Press) 7. Corporate Governance: Concept. Services Marketing Mix: Introduction to the 7 Ps of Services Marketing Mix. New Jersy) 3. Information Technology Enabled Services – Vol. Every business a service business. Introduction to Services: Nature of Services.SERVICES MARKETING 1. Theory of Constraints. World Class Manufacturing: Concept and Importance. Consumer versus Industrial Services. Classification of Services. Global and Indian Scenario in services sector: Importance of Services Marketing. Significance in Indian Context. New York) (404A). Corporate Governance – Dr. Singa (Excel Books) 5. 3. Daniel Roos (Harper Perennial. Knowledge Management .

Advertising and Sales Promotion. Motivation and empowerment. (4) 9. Services Marketing . (4) 4. demand variation and capacity constraints. SERVQUAL. Self Service Technologies. Concept and Importance of quality in Services. Pricing: Factors involved in pricing a service product. TMGH. People: The key role of service employees in a service business. Measures to respond to changes in demand. Concept of Service encounter – Moment of Truth.Handling complaints effectively. Reshaping demand using effective pricing.Strategies for managing inconsistency – Customer role in services .Rampal & Gupta 4. Order taking and fulfillment. (5) (5) (6) 7. Distribution: Place – Distribution Strategies for Services. 2. Service Guarantee . Essence of Services Marketing . How customers evaluate service performance.Zeithaml. Gremler & Pandit. Standalone service products. (6) 8.Christopher Lovelock 3. Role of Internet in distribution of Services. (2) Books Recommended:1. Capacity Planning.Ardian Payne 5.Customers as ‘co-producers’. Customer Satisfaction & Service Quality: Monitoring and Measuring customer satisfaction. 6.Product-Service Continuum. Services Marketing . Personnel Selling. Failures and Recovery. Importance of physical evidence in services. Technology & Service Strategy: Applying technology to service settings. Services Marketing . Service scapes. and SERVPERF – Gronroos model (10) 11. Challenges in distribution of Services. Defects. Service Life Cycle. Bitner. e-services.Different process aspects and managerial challenges . Services marketing triangle. Training and development of employees. Services Marketing . Promotion: Promotion objective for Services. Service products bundled with tangible products.Helen Woodruff 82 . 4th ed. Role of Relationship Marketing in promoting services. 5. Process: Service as a process & as a system . Physical evidence: Nature of physical evidence. Service profit chain. – Customer Service in Service Marketing (8) 10. Service Quality Models Parsuraman-Zeithamal-Bitner (PZB) Gaps Model. Tangibilizing through physical evidence.

Market-led strategic management. Mission and Objectives.(405A). 3.Making market and segment choices . Targeting and positioning principles . Industry/ business analysis and sustaining competitive advantage. (2) 2. Overview of Marketing Strategy .Relationship with Corporate Vision.Alternative targeting strategies . Segmentation. Strategic Marketing analysis – Identification of attractive markets.Determining alternative market or segment attractiveness .Principles of (2) 83 .MARKETING STRATEGY AND RELATIONSHIP MARKETING SECTION A: MARKETING STRATEGY 1.The process of market definition .

SECTION B: RELATIONSHIP MARKETING 1. Competing through superior service and customer relationships . Marketing strategy formulation for – emerging markets. Product & Industry Life Cycle .Communicating the competitive position (4) 4.Marketing strategy formulation across PLC stages. (5) 84 . New product development and introduction strategies .Build strategies . Industrial. Periodical assessment. Constraints in marketing strategy implementation. Customer lifetime value: Customer life cycle – attracting – retaining and growing customers – lifetime customer value (LCV) . (5) 3. (5) 2.partnering to build customer relationships . Paradigm shift in marketing: The evolution of marketing theory .learning organization – customer culture.Providing superior service . (5) 5. fragmented markets for products (goods and services) (4) 5. Transactional marketing approach to relationship marketing philosophy – competitive advantage through Relationship Marketing – RM in industrial markets and consumer markets.competitive positioning . Customer – product profitability analysis – value profit chain –differences between customer retention and acquisition orientation of a firm. mature.The impact of e-Marketing on marketing Strategy 9.4Ps to 7Ps.Customer equity – Recency-Frequency Monetary value (RFM) model. Offensive and defensive competitive strategies .Speeding new product development .Measuring and monitoring customer satisfaction 8. & Services.Harvesting strategies . services.Service competition customer value – customer defections . Planning for relationship marketing: Internal marketing – communication – cooperation – network view of the firm – The six markets framework .Hold strategies .Planned innovation Planned or unplanned strategy withdrawals / obsolescence 6. Key concepts in relationship marketing concepts: Characteristics of relationships – promise – trust – commitment – satisfaction – quality . Competing through e-Marketing . (4) (4) (4) (2) (4) (5) 4.The three ‘S’s of customer service . declining.pitfalls of IT focus in RM – ethical issues – customer privacy.Divestment/deletion 7.Organizing for new product development . Integration of Marketing Strategies .customer loyalty – loyalty programs. IT enabled RM: Emergence of CRM – database marketing – data warehousing and data mining.Market nicer strategies .Application to different business sectors – FMCG. growth markets.

3. Parvatiyar.S. Handbook of Relationship Marketing . (6) (8) 85 .Sheth. Design of manufacture.Philip Kotler. Atul Parvatiyar 5. (5) 406(A) PRODUCT & BRAND MANAGEMENT 1. Strategic Marketing Management . Shainesh 8. Factors influencing design of the product. measurement of service . TMGH 2. Marketing Strategy . Market Potential & Sales Forecasting: Forecasting target market potential and sales. For contemporary case studies students should refer to the periodicals and journals.Jagdish Sheth. Product strategy over the life-cycle. Customer analysis. Developing Product Strategy: Setting objectives & alternatives. Gary Armstrong 4.Monitoring of customer satisfaction . Competitor analysis.David Aaker 3. 7. Customer relationship Management .6. Sustaining Customer Relationships: The role of service in building relationships. Changes affecting product management. Product focused organization. 2006 reprint. Methods of estimating market and sales potential. segmentation of service. New product development. Principles of Marketing . Relationship Marketing . Sales forecasting. Market focused organization.Analyzing customer defections Books Recommended:1.. 1st ed. 2. TMGH. Product Management: Product Development.Boyd Walker.Richard Batterley 6. Leading Through Relationship Marketing. Mullins Larrech.Shajahan.

Managing Indian Brands -S.Donal R.planning for involvement in international market. Brand Identity and Brand image. Brand Leveraging & Brand Performance: Establishing brand equity management system. Winer 2. Measuring Brand Equity: Brand Value chain. celebrity endorsement. Brand & Brand Management: Commodities Vs Brands.Debashish Pati 4. Designing & Sustaining Branding Strategies: Brand hierarchy. Brand extension and brand transfer. Ramesh Kumar (407A) INTERNATIONAL MARKETING 1. Brand Resonance. Marketing Management . Export Marketing: Recent Import Export Policy and Procedures. Managing Brand Equity: Brand Reinforcement. Managing brand over time. Behind Powerful Brands . Brand Audits. The brand equity concept. Books Recommended:1. Brand portfolios and market segmentation. (6) 3. scope & Objectives. 86 . Brand Positioning & Brand Building: Brand knowledge. Lehmann.Pran K Choudhary 6. Brand Valuation. 4. Building Brand Equity. Product management . Branding strategy. Defining and establishing brand values. Brand Revitalization.Jones 9. Aaker Model. Brand Positioning Strategies for Competitive Advantage -Subrato Sen Gupta 7.Philip Kotler 5. Underlying forces of International Marketing. as on 31st March. Challenges and opportunities in International Marketing. 9.Kevin Lane Keller 3. International Marketing: Concept. measuring sources of brand equity and consumer mindset. Brand Equity Models – Brand Asset Valuation. Strategic Brand Management -Caperer 8. Brand Tracking. 8. Co-branding. Steps of brand building. as on 31st March of the last financial Year. General Various Export Promotion schemes. 5. Identifying and establishing brand positioning. Successful Branding . BRANDZ. Russel S. 6. Facilities and incentives relating to export business: Rules for successful exporting. 7. (6) (10) (6) (6) (6) (6) (6) (2) 2. Preliminaries for starting Export Business. Registration of Exporters. The role of brands. Brand Crisis. Strategic Brand Management . Branding Concepts & Process .

Insuring goods against marine risks. Chunnawala 10.I. Export Documentation: Submitting Documents to Bank for purchase / Collection / Negotiation under L/C. International Pricing Decisions: Factors influencing international pricing decisions. Wahi And A. 5. Marine Insurance.B.Uniform pricing V/s Market by market pricing 5. Global Marketing Strategy – Douglas & Craig.O. Export Marketing – Francis Cherunilam. 9. (6) 7. Arranging Finance for exports: Financial and fiscal incentives provided by the Government and foreign exchange facilities by the R. Export Credit Limit.M. Rathor. Export Marketing – B. Institutional support from Government. 6. Export – What. (2) 87 .Sending / Exporting samples. 8.S. Where & How – Parasram 4. Semi. Government and Autonomous Organizations for Exporters. Shiva Ramu 3. Rathor. J. Essentials Of Export Marketing – S. Packing And Marketing Goods For Orientation to GATT and functions of W. Preparing Export Document Shipping and Customs Clearance of the goods.S. Packaging. 11. Winning The World Marketing – Bhattacharya 7. Compulsory Quality Control and Pre-shipment Inspection. Exchange rates.T. and EXIM Bank. International Trade And Export Management – B. 4. Excise Clearance.A. Books Recommended:1. Kalkundribar. Understanding foreign exchange rates and protection against their adverse movement. Obtaining export credit Insurance. 12.B. (4) (2) (8) 6. Labeling. Processing / Manufacturing goods for Export and their inspection by Government Authorities. International Marketing Export Marketing – S. Bhattacharya. International Marketing – S. Nabhi’s How To Export – Nabhi Publication 2. Export Marketing – Michael Vaz. Appointing Overseas Agents Obtaining a License (Export License). International Marketing Management – Varshney And Bhattacharya.

geographic. Portals.E-Marketplaces and Economic Impacts (2) 3. Intranet. Extranet.VIRTUAL MARKETING 1.(408 A). Consumer Behavior on the Internet: Demographic. E Business Fundamentals: Internet Basics: Internet. Markets (including B2C. Market space ."Moore's Law" and "Gilder's Law" . B2B and C2C) (4) 2.The Network Economy . Mirroring Capability and New Customer Relationships . psychographic and 88 . Concept of e-Business & e-Marketing.Visibility. The Virtual Value Chain: Marketplace vs. Web and Wireless.

Legal and Ethical Issues: Privacy and Security Concerns . Virtual Communities: Building Partnerships through Community . Frost 2. e-check. El-Ansary.E-Security – Firewalls (1) 10. (3) 5. e-Service-New Directions in Theory & Practice: Roland T. Prasad Gadkari’s Guide to E-Marketing (1) 89 . logistical considerations. Jaiswal & Anjali Kaushik 6. e-money . eCRM-Concepts & Cases: Madhavi Garikaparthi 5. Introduction to Operational.K.User-Generated Content.The importance of trust . data mining. collaborative filtering. e-cash. Books Recommended:1. butterflies .Promotion in the Internet Marketing Mix .The importance of focusing on the "right" customers . price obsessive consumers. Motivations for shopping on the net attributes of online shopping. Rust and P. Analytical CRM. Kannan 4. e-CRM: Business & System Frontiers: M. (4) 7.reaching the econsumer (6) 6. Information for Competitive Marketing Advantage: Marketing Research on the Net . (4) 8. Relationship Capital – eCRM .behavioral factors important to e-Marketing. Customer Experiences on the Web: The web's ‘unique capabilities’ – Interactive communications with customers for . Digital Marketing for Dummies: Carter-Brooks-Catalano-Smith 3.Product in the Internet Marketing Mix . data warehousing and real-time profiling.presenting product online. The Future of e Marketing. loyalists vs.Price rational vs.P. The Internet Marketing Mix: Continuum of purely virtual to purely physical products. e-Customer Relationship Management: The Economics of e-Loyalty .Place in the Internet Marketing Mix : the importance of fulfillment. building a brand – Price in the Internet Marketing Mix .Electronic Payment System . convenience. Blogs (1) 9.organizational learning.Upselling and crossselling.Different types of payment modes. e-Marketing: Strass. Collaborative. (4) 4. service capability.Using Data Tools to Enhance Performance & for marketing intelligence.Internet strategies facilitating CRM – including personalization.Importance of price competitiveness to e-Business .

iii. Classification of Goods. (18) 90 . b. e. Goods. Central Excise: a. Liability for the central excise. i. c. Excisable goods. Job workers. d. ii. Definitions. Nature and Contemporary Legislation for the same.(404B). Manufacture.INDIRECT TAXATION 1.

Business iii. c. Appeals. Rate of tax on goods specified in schedule. Duty Payment under protest. Definition i. Payment of Service Tax. Various Procedures:Legislation. Service Tax (Chapter V of the Finance Act. Registration i. Returns Returns and self assessments Audit of registered dealer. Interest. Agriculture ii. Charge of Service Tax e. Furnishing of Returns 3. Registration Registration procedure Fresh registration Information to be furnished regarding change of business Declaration of name of manager and PAN d. Incidence of Tax i. Refunds. Penalty. Place of business viii. Confiscation. Capital asset iv. Determination of Tariff Headings g. Transaction Value i. c. Dealer v. Extent. Definitions d.f. Self Removable under Invoice. b. Seizure. (30) 91 . Show Cause Notice. Non-resident dealer vi. Adjudication. Tax liability ii. Valuation of Taxable Services for Service Tax f. Administrative Structure of Excise Departments J. Resale xi. 2.1994 as amended in a Finance Bill by Government of India in 2005): (12) a. Valuation of Goods h. Concessions for SSI Units. h. Valuation of Taxable Services for Changing Tax. Manner and Payment of Duty and letter of Undertaking. Purchase price ix. Goods vii. g. Excise Audit. b. Value Added Tax (VAT): a. Sale price x. Commencement and Application. Turnover of purchase and turnover of sales.

Books Recommended:1. WTO and its impact. Indirect Taxes. d. Datey 2. Globalization and its impact. future options & swaps. Determination of value h. Sanjeev Kumar 5. Collection. b.e.Dr.Saxena 8. Overview of international business. Administration. Tax audit under VAT Imposition and rate of VAT Acquisition of goods from member states Importation of goods from outside member states Goods subject to a warehousing regime g.Ravi Kishore 4. Nature. Indirect Taxes. Payment of Tax Deduction of tax at source Payment of tax Adjustment of any payment Special provisions regarding liability to pay tax in certain cases Liability of firms and partners f. Forex Markets a. 2. Assessment of VAT and other payments due l. SDR.spot forward. Use of IT in international finance. Income Tax – Dr. Change in rates of VAT and disclosure of information m. Indirect Taxes. a.Yogendra Banagar & Vandana Bangar 6. IMF. scope and significance of international finance. Payment of VAT taxable persons i. Role of World Bank. (6) (12) 92 .Jakotiya 3.trade and non trade.Law & Practices. Appeals etc. c. Indirect Taxes. Relief.V. Definition of foreign currency and foreign transactions. Indirect Taxes. VAT Ready Reacnor. e.INTERNATIONAL FINANCE 1. 7.S. Indirect Taxes-Snowwhite Publications. Exemptions and Repayments j. Forex Markets. Vinod Singhania (405B). b. Enforcement (provisions) k.

P.c. Hedging tools and techniques. ECB. Emerging importance of Indian rupee. Export Finance. Risk definition and measurement. Transaction and economic Exposure d.S.D. Apte 3. c. Exchange Control Regulations. Price variation. e. 8. Mithani 5. d. FCCB. Essence of International Money. European Central Bank. K. Bala & Pattabhai Ram.V. b. International Accounting Standards on foreign transactions Books Recommended:1. Matching. Internal and External Techniques viz Netting. (16) a. b. ICC guidelines. FDI.D.Nabhi 7.M.G. Sharan (9) (15) (15) (3) (406B). MAFA. Identifying types of risks b.RISK AND INSURANCE MANAGEMENT 1. Syndication. Buyers credit and supplier’s credit. foreign trade policy. b. EPZ. International Finance. Trade settlement methods. Rajwade 2. Quantifying Risk and Hedging techniques. f. d. Indian perspective-FEMA.Shapior 4. g. GDR. rupee convertibility. Introduction to Risk Management. ADR. 93 . International Finance. f. Exchange Rate determination. Chinese Yuan. Short Term borrowing. 5. e. role of RBI. International Finance – V. f. Leading and Lagging. e. C. Japanese Yen and US Dollar. 3.Adrian Buckley 6. EOU/STPI. Forex Risk Management a.internal and external. Sources of international finance a. International perspective-federal bank. International Finance. Impact of Euro currency.A. 6. Role of participants of Forex market. SEZ. Management of Translation. 4.Mathematical models. International receivables and cash management. Regulatory Framework of international finance a. International Economics.

Risk Assessment & Underwriting g. Caps g. General Insurance a. 2.h. Loss prevention and control j. 3. Life Insurance Products d. Financial Planning and Insurance c. Perils e. Floors and their applications i. Futures c. Forward Rate Agreement f. Development and evaluation i. Collars h. Operational aspects. Risk Assessment & Underwriting f. IT applications n. Premium Setting g. Marketing and Servicing m. Legal framework and documentation (14) (15) (15) 94 . Reinsurance j. Principles of General Insurance b. i. Product Design h. Design and Evaluation i. IT Applications m.Tax planning n. Marketing and Servicing l. General Insurance Products (Fire. Claims Management k. Reinsurance l. Product Development h. Legal Framework 4. Clauses and Covers f. Forwards b. Pricing techniques j. Claims Management k. Pensions and Annuities e. Assets Liability Management. Motor & Health) c. Swaps d. Pricing in Foreign Currency. Terminology d. Life Insurance a. Instruments of External techniques of Risk Management a. Principles of Life Insurance b. Options e.

1Meaning of SFM 1.P.5 9-s model for SFM 2.George Kleiman 5.Hull 2. International Finance.2Evaluation of costs and benefits 1. 2.4Strategy & strategist 1. International Finance. 2.A. Principals of Insurance.Taxman (407B).Holioke 6. Compensation Management.2 Types of employees & compensation strategy. Conceptual Framework 1. Rajwade 3.STRATEGIC FINANCIAL MANAGEMENT 1.3Reasons for managing business financially 1. (4) (4) 95 .G.V.Books Recommended:1. Insurance Law Manual. Apte 4.Mishra 7.1 Need of compensation management. Options and Futures. Commodity Futures & Options. Principals of Insurance.

2.3 Design of wage policy. 2.4 Negotiations. 2.5 Design and implementation of VRS 2.6 Implications of FBT. 3. Financial Aspects of Supply Chain Management strategy with respect to following areas (4) 3.1Vendor management 3.2Purchasing 3.3Inventory control and its techniques 3.4Distribution Management 3.5Relationship with dealers 3.6Product pricing 3.7Marketing cost analysis 4. Corporate Valuation 4.1 Reasons for valuation of business enterprise. 4.2 Different Approaches to enterprise valuation a. Market Related Valuation-At replacement cost and realizable value. b. future cash flows. c. Market Capitalization. d. Economic value added approach. 5. Overview of financial engineering. 5.1 Meaning 5.2 Benchmarking practices. 5.3 Innovative sources of Finance. a. Off balance sheet financing. b. Versatile bonds. c. Junk Bonds. d. Vendor Finance. e. Co operative federation 5.4 Funding strategies, monitoring and assessment. 5.5 Programs and policies to reward various stake holders. 6. Financial Restructuring. 7. Ethical Aspects. 7.1 Ethical Dilemma faced by Financial Managers. 7.2 Need for corporate social responsibility. 7.3 Corporate governance. a. Recommendations of Kumar Mangalam Birla Committee. b. Recommendations of Narayanan Murthi Committee. 7.4 Financial Restructuring a. Need for financial restructuring b. Restructuring through privatization. c. Restructuring of sick companies. (4)

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7.5 Mergers and Acquisitions a. Demergers b. Accounting standard 14. c. Provisions of companies act on amalgamations, minority interest. d. Tax implications of mergers, Demergers. e. Leverage buy-out. 7.6 Joint ventures. a. Meaning. b. Accounting standard 27. 7.7 Reasons for Strategic Failures in mergers/acquisitions/Joint Ventures. Books Recommended:1. Strategic Financial Management- G.P. Jakhotiya 2. Strategic Finance Case Studies- N.J. Yashaswy 3. Guide to Companies Act- Rammaiya 4. Accounting Standards and Corporate Accounting Practices- T.P. Ghosh.

(408B)- STRATEGIC COST MANAGEMENT 1. Meaning, nature and significance of strategic Cost Management. 2. Value Analysis and value addition. 3. Activity based costing 4. Waste Management-Scraps, defectives etc. 5. Method study and work study. 6. Cost benefit analysis, Profit planning. 7. Role of Budgetary control and standard costing in profit planning. 8. Productivity improvement- Various tools and techniques including Kaizen and Six Sigma. 9. Brand building-cost implications of brand building. (2) (3) (3) (3) (2) (4) (4) (5) (2)

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10. Supply chain Management- Cost implications. Books Recommended:1. Cost Management- Ravi M. Kishore 2. Cost Management- Colin Drury 3. Strategic Cost Management- Foster 4. Strategic Costing- Robert Kaplan 5. Cost Management- Coopers

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404C – EMERGING TRENDS IN INFORMATION TECHNOLOGY 1. Overview of an E – Commerce Internet, Intranet, Extranet, Definition, Goals of E- Commerce Difference between E-Commerce and E- Business Models of E- Commerce Limitations and Advantages of E-Commerce 2. E-Banking: Transactions: Inter Banking, Intra Banking, Electronic Payments, (Payment – Gateway Example) Securities in E-banking (SSL, Digital Signatures – Examples) Services Provided: -ATM, Smart Card

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KM approaches (6) 9.Security Firewalls. Network Security (8) 4. The GIS Book: George B. Marketing and Service Management.V. Challenges to E – Governance. Karte. The Essential Guide to Knowledge management: Amrit Tiwana 4. Nature of Geographic data. E-Governance Case Studies – Ashok Agarwal 99 . Internet (Use of Search Engines Google & yahoo etc) 6. Transportation/Distribution Management (4) 7. E. Knowledge management: What is KM? (Components and Type of Knowledge). Case Study (8) 5. E – Commerce: C. Asynchronous/ Synchronous Learning.g. E – Logistics: Logistics & Supplier Chain Management. GIS/GPS: What is GIS?. Chatting Bulleting. What is BPO/BCP. Virtual Campus. Knowledge Building Models. E – Commerce: Milind Oka 7. Telephone. LMS & LCMS. G2C. Guidelines. Management Information System: Laudon & Laudon 3. KM Cycle & KM architecture. CBT. Electricity Bills (8) 3. Warehousing Management.ECS (Electronic Clearing System) e. Fire Wall and Internet Security: William Cheswick. 5. Building Online Community. Spatial Objects & Data Models. Types of Securities Security Tools. Ethics. E – Governance: E –Governance Models: (G2B. Murty 8. KM tools.shop Introduction to security. Content Management and Disseminations: E-learning – Models WBT. Why it is required. CRM: Sales. Stevens. Electronic Market / e. Functioning. Merits/De-Merits. Strategies and tactics for implementation of E – Governance Case Study (8) 8. Disaster Recovery Management. Getting map on Computers.S. C2G. G2G). Video Conferencing. GIS standards & Standardization Process of GIS development. Implementation and Deployment phases (6) Books Recommended:1. Management Information System: Jawadekar 2. Case Study (8) 6. Call Center – brief perspective technology wise. Aviel Rubin 9.

Software.Adaptive. Infrastructure .Types of Testing .Types . Software Project Management Resources Planning and Estimation .Function Point Analysis in some details Use of CASE Tools Introduction to MS Projects Design and Development . Software Project Management Overview of COCOMO Model.Resource Allocation .Sizing (15) (25) 100 . Network. Corrective.Schedule . CMM Production / Implementation .Progress Review .Review . IT Management Acquisition Process .Hardware.Generation of Test Cases.Version Control and Configuration Management Documentation Methods for all these topics Aspects specific to Generic Product Development vis-à-vis user specific application development III. Reileigh Curve Project Organization Risk Management Project Finance Procurement Management Project Scheduling Project Quality Management Communication Management II.Test Plan .Change Management Maintenance .Design and Walkthroughs Testing .Different Methods of estimation in brief .405(C) SOFTWARE PROJECT MANAGEMENT & INFORMATION TECHNOLOGY I.ISO.Overview of .User Acceptance Tests . PERT/CPM. Test Data .Quality Concepts .Parallel Runs . Preventive .Requirement Planning .

Management of Information Technology . Software Engineering . TQM for Computer Software .Roger S.Selection Methodology including Benchmarking .Roles and Responsibilities .Broad methods for Hardware.Dunn and Ulman 5. Shooman 4.Edwin Bennetan 2..Procedures Performance Evaluation . Software Engineering .Career Path Planning IT Operations . Pressman 3.Documents involved IT HRM . Software Project Management .Pravin Muley (20) 101 .Martin L.Selection .Training .Scheduling .Retention . Software and Personnel Books Recommended:1.

Superannuation 102 .Salary Calculation and Reporting . Manufacturing Bill of Materials Processing with Product Configuration Master Production Schedule Capacity Requirement Planning for Equipment. Financial Accounting Accounting .Income tax Calculations and Reporting .General Ledger Balance Sheet / Profit & Loss Account / Schedules Trial Balance Journals / Day Books Ratio / Expenses Analysis Accounts Receivables Accounts Payables (8) 4.Bonus.BUSINESS APPLICATIONS 1. Suppliers' Bill Passing and Receipt of Material Stock Accounting and Control . Productivity and DownTime Analysis Material Procurement .Market Segments / Customers / Products Customer Enquiry and Preparation of Quotation Customer Order Processing .406(C) . Human Resources Employee Database Recruitment Employee Appraisal Employee Training Leave Accounting Payroll . Work In Progress and Finished Goods Job / Product / WIP Costing .Calculation of Labour Efficiency. Vendor Analysis. Manpower and Time Material Requirements Planning Production Planning .Work Order Management Shop Floor Control .PF and Gratuity .Indenting. Purchasing. Sales and Distribution Sales Budgeting .From Order Acknowledgement to Dispatch and Invoicing Follow up for Pending Customer Orders Sales Analysis (8) 2.Raw Material.Standard / FIFO / LIFO / Average / Weighted Average Costing Methods Sub-Contracting of work to outside vendors (20) 3.Loan Accounting . Ex-Gratia. Incentive.

Inventory of Food Items and Consumables Billing and Credit Control Sales Analysis Books Recommended 1. Banking Savings Bank Accounting .Milind Oka (6) (6) (6) (6) 103 .On-Line Services of Lab and Operation Theatre Inventory of Medicines and Consumables Billing and Credit Control Patient's Medical History Database 7.Client Server Services of restaurant. Business Applications of computers . Hospital Management Patients' Registration .. Hotel Management Reservation and Registration .Arrears Calculation 5. House Keeping etc.Real Time Internet Banking Fixed Deposits 6.

Auditing in a Computerized Environment . documentation Review of Performance (2) 5. Long Term and Short Term Plans. Evidence collection. Steps. IS Operations . Output. BCP (2) 9. Controls . Steering and Other Committees.Need. LAN. Objectives. Security. USA (2) 104 . Methodologies . Problems Management.Concept. Performance.Input. procurement and other controls (2) 6.Traditional.Project Management Testing .Ron Weber 2. IS Strategies and Management . (2) 11. IT Environment – Hardware. SSAD. O.Around and Through Computer (2) 3. Segregation of duties. Environment. ISA . OOM. WAN. Client-Server-Architecture. Encryption. Infrastructure. Prototyping.Meaning and IS Auditor's Role .Organizational structures. Concept. Internet. Validation. 4GL . Standards. Network.S.SDLC . Physical Access. Software Procurement and Development . HR Polices. Scheduling. email. Auditing Concepts (2) 2. Broad introduction to concepts and practice of E-Commerce and Legal Framework for E-Commerce Books Recommended:1. Organizing. Controls . IT Crimes. Techniques. SCM. Exposures (2) 4. Review and Controls (2) 8. System Software. Record Maintenance. Process. Types. Latest CISA Review Manual by ISACA. Privacy Issues (2) 12. Network Concepts.Implementation Review (8) 7. Network. Logical Access. Risk.(407C) INFORMATION SYSTEMS AUDIT 1.Mohan Bhatia 3.Planning. Viruses.Review of Performance. EDP Auditing Conceptual Foundations and Practices . QA and QC.. DBMS. Digital Signature . DEI. Database. Evaluation and Reporting Methodologies (2) 10.

UL. Using VB Script Built-in Function Typecasting Variables (2) (5) (3) (3) (3) (3) (3) (2) 105 . Designing Contents – Blocks.(408C)– INTERNET TECHNOLOGY 1. To a Site. Working with variables Definition and Naming rules Data Types Constant. HTML A. Scripts. Dissecting your First ASP Script. Client Side Layout – List (OL.Tables. Introduction To XML 2. CSS Inline Embedded Sep. Styles C. Links And Images – Image MappingServer Side. Within Page. Meta Tags. ASP A.HTML Basics Introduction to HTML WWW Web Publishing B. Arrays Operators D. DL) . Text. /External Transaction Effect Client Pull D. Understanding ASP Script. Understanding VB Script Control Structures Conditional Looping Branching E.Frames (Nested. ASP Browser ASP Process Concept of File Inclusion. Getting started with active server Pages What are ASPs? Understanding Client – Server Model ASP versus Client side Scripting Setting PWs and/or IIS ASP tools like Visual Interdev or Font Page B. Form Elements Links – To a page. C. I Frame) Head Elements – Base Font.

Dynamic HTML for Dummies – Michael Hyman 3.F.0 – A Beginner’s Guide – Mercer 6. The Complete Reference to HTML . Microsoft Office 2003 Front page Inside Outside 106 . ASP Developers Guide – Greg Vuczek 4. ASP in 21 Days – Scott Mitchell and James Atkinson 5. ASP 3.Beginner’s Guide . Math. String. Formatting -Functions.Willart 7. and Deleting Database records The Internet Programming using Front Page (2) (4) Books Recommended:1. Updating.Thomas Powell 2. Date. Using Database Reading From a Database Using ASP Inserting. HTML .

(8) Books Recommended: 1. (10) 7.OPERATIONS STRATEGY 1. PQCDSM.David Walters – Palgvave Mcmillan 2. Manufacturing Strategy . (6) 5. PRODUCT /SERVICE PROFILING: Procedure – company or plant based profiles – decisions for product reallocation – down sizing – Capacity decisions. issues involved – organizational issues operational approaches to improving delivery system.Narayanan 107 . Strategic Operations Management . (10) 2.(404D). Order Qualifiers.Koregaonkar (Mac Millan) 9. OPERATIONS STRATEGY IMPLEMENTATION: Evaluating various trade offs alternatives – Focused manufacturing – Product or process focus – Make or Buy – merits /demerits – value chain approach – just in time – lean manufacturing – Quality as strategic factor – CAD/CAM/CIM. 7.G. DYNAMIC MARKETS & GENERIC STRATEGIES: Technology strategy – Issues in New Product development Time to market – strategic nature of process – Business implication of Process choice – Hybrid Process. Richard Lamming. Managing Technology & Innovation for Competitive Advantage . (6) 8. Operations Strategy and Competitive dimensions – Operations and Corporate Strategy – Strategic Fit – A framework for Operations Strategy in Manufacturing. JIT in manufacturing – M. Competitive strategy – M. Delivering Value to customer. core competence and distinctive capabilities – stake holders & strategy. 8. (8) 4. Outcome of Market debate – Linking manufacturing to Markets – strategic integration – why products sell in the markets – Order Winners. Competitive Manufacturing Management – Nicholas 4. John Bessant. (6) 3. METHODOLOGY FOR DEVELOPING OPERATIONS STRATEGY: Checking markets. Operations Strategy -.Steeve Brown. Operations Management for Competitive Advantage – Chase 3. OPERATIONS STRATEGY & COMPETITIVENESS: World of operations in 2020 – Operations Management in the organizational chart . ROLE OF MANUFACTURING /OPERATIONS IN BUSINESS STRATEGY: Value as business concept – strategic issues in manufacturing – Value Chain concept Focus. Operations Management – Terry Hill.E Porter.Terry Hill 5. Progression & Regression. Peter Jones – (Butterworth Heinemann) 6. Services.Operations as a service – Historical role of Operations Management – Current perspectives. INVESTMENTS DECISIONS: Linking investments to Product life Cycle and Risk reduction – fast market feed back – use of IT – organizational learning – Traditional accounting and financial perspectives and operations strategy. (6) 6. MANUFACTURING INFRASTRUCTURE DEVELOPMENT: Importance . controlling operations – key performance Indicators.

Strategic Management of Technological Innovation . Social Issues in Technology Management: Technological Change and Industrial Relations. key principles. Morphological Analysis. Technology Assessment and Environmental Impact Analysis. Organizational and Psychological Factors. (6) 6. joint ventures. Normative: Relevance Tree. Innovation Time and Innovation Cost. 4.McGraw-Hill.Kathleen R Allen . Irwin. role and significance of management of technology. McGraw-Hill. Human Aspects in Technology Management: Integration of People and Technology. (5) 9. outsourcing strategic issues. 2nd ed. 2. framework for formulating technology strategy. Extrapolation. Managing Technology and Innovation for Competitive Advantage .Schilling . Crawford McGraw-Hill. development and competition.C. W.V K Narayanan Pearson Education Asia 5. Handbook Of Technology Management .Burgelman. Technological Forecasting: Exploratory: Intuitive. Technology Assessment: Technology Choice. Pitman. Technology Monitoring.. Technology strategy: concept. Technology forecasting: techniques and application. -. Madique. R. Competitive advantages through new technologies: product development – from scientific breakthrough to marketable product – Role of Government in Technology Development.Betz.Souder. (5) Books Recommended: 1. Forms of technology: process technology and product technology. innovation management (8) 5. 3. Management of Technology .Twiss. (6) 8. Managing Intellectual Property. Wheelwright -.TECHNOLOGY MANAGEMENT 1.Tarek Khalli -. Strategic Technology Management .Gaynor . Meaning of Innovation and creativity. Managing research and development (R&D). 6. 9. M. Linkage between technology. Strategic Management of Technology & Innovation . Speed of Diffusion.C. types. Managing Technological Innovation .Jaico Publishing House 108 .Prentice Hall India 10. Technology diffusion and absorption: Rate of Diffusion. Technology Acquisition. (6) 7. Growth Curves. Introduction to technology management: Concept and meaning of technology. F.McGraw-Hill. Technology Transfer Management: Technology transfer-process. Technological Leadership and Follower ship. and S. and C. B. Management Of New Technologies For Global Competitiveness –– Christian N Madu . Impact of technology on society and business. 8. Mission Flow Diagram (8) 4. Organizational Structure. Bringing New technology To Market . (8) 3.A. technology sourcing. (8) 2.M. Evolution and growth of technology.(405D). Managing New Technology Development .Mcgraw Hill 7. Project management in adoption and implementation of new technologies. .A.

Quality Function Deployment – The Quality Function Deployment Process . ISO 27001:2005 Information Security Management System (8) (10) (10) (6) (2) (6) (4) (6) 109 . Quality & Competitive Advantage. and Competitive Advantage: Brief History Modern Developments in Quality .The Taguchi Loss Function. 3.A Race Without a Finish Line. Quality.Customer Relationship Management Techniques.Quality and Cost .(406D). np and C Charts – Benefits of Control Charts and Applications 6. Customer Satisfaction Measurement Techniques . Managing and organization for quality: Quality Policy – Quality Objectives – Leadership for Quality – Quality and organization culture – Change Management – Team Building. Designing Quality into Services . Economic Issues . Quality Control and Quality Assurance: Concept of Quality Control – Concept of Process Variation – Acceptance Sampling – Sampling Inspection Vs.QUALITY MANAGEMENT 1. The Crosby Philosophy. 100% Inspection – Attributes and variable sampling plans – OC Curves – Producer and Consumer Risk – AQL.Building the House of Quality – Implementing Quality Function Deployment. Perspectives on Leadership for Quality . 5. Malcolm Baldrige National Quality Award Award Criteria.Quality and Price . Benefits of Total Quality Management. Strategic Planning. Principles of Total Quality Management: Introduction . Customer Focus: The Customer-Driven Quality Cycle – Identifying Customer Needs – Achieving Customer Requirements in Production – Implications of the Customer-Driven Quality Cycle. Definitions of Quality. Quality Management Standards: (Introductory aspects only) a. The ISO 9001:2000 Quality Management System Standard b. 8.Cross-Functional Teams – Supplier/Customer Partnerships. 9. Quality in Manufacturing and Service Systems. RQL. Quality Management Assistance Tools: Ishikawa Fish Done diagram – Nominal Group Technique – Quality Circles – Flow Charts – Pareto Analysis – Pokka Yoke (Mistake Proofing). Reliability: Concept and Components – Concepts of failure – Reliability of system – Success and Failure models in series and parallel – Methods of achieving higher reliability – Concept of maintainability and availability – Comparison with reliability.Elements of Total Quality Management – Strategic Planning and Leadership – A Customer Focus – Fact-Based Management – Continuous Improvement – Teamwork and Participation. AOQL and AOL. TQL. 2. Statistical Process Control: Control Charts – X-R. P. 7.Quality and Market Share . Partnerships . The Deming Management Philosophy – Profound Knowledge – The Impact of Profound Knowledge – Deming's 14 Points for Management. 4.The Balridge View of Leadership.Service Needs Identification – Service System Design. The Juran Philosophy – The Juran Quality Trilogy. The ISO 14001:2004 Environmental Management System Standard c.

Quality Control & Total Quality Management – Jain 4.Quiz. Auditing Techniques . Manuals of various standards.Auditor Ethics .Planning for an audit . Quality Control . Quality Problem Solving – Smith 7. (8) Books Recommended 1. The essence of Total Quality Management – Hunsen & Ghare 5.d.Dale H Bester field – Pearson Education 2.Mock Audits .Developing a Check-list -Conducting an Audit . Managing for Total Quality – Logothetic 6. ISO / TS16949:2002 for Automobile Industry e. CMMI Fundamentals & Concepts f.Value addition process during Internal Audit .Writing an Audit Report . 110 . ISO 9000 – Kairon 8. Total Quality Management – Sundarrajan 3.

(4) 7. Samuel J. Statement of Work. project life cycle. Erik W Larson. (2) 8. Selection and training of employees. project organizational structure. PERT/CPM simulation. Critical Chain Scheduling: Concept of critical chain scheduling. final closure. Forward Pass and backward pass. Work Breakdown Structure. project audit process. (8) 3. importance of project management. constructing network diagram. John M Nicholas “Project Management For Business And Technology” Prentice Hall Of India Pvt Ltd 4. Multi project resources scheduling (2) 4. (2) 2. Project Closure/ Termination: Meaning of closure/ termination. tools and techniques. responsibility for quality in projects. Project Management Concepts: Concept and characteristics of a project. Mantel Jr. critical chain scheduling method. and cost. TQM in projects. methods to monitor. International Projects: Issues in managing international projects. “Project Management. Resource Scheduling: Resource allocation method. Quality Management Systems. quality management at different stages of project. Jack Meredith. IT in Projects: Overview of types of softwares for projects. Earned value Management. reducing project duration. Project performance Measurement and Control: Monitor and assess project performance. (2) Books Recommended 1. splitting and multitasking. team building process. criterion for software selection. schedule.PROJECT MANAGEMENT 1. types of project. (2) 5. Scheduling And Control” Tata Mcgraw-Hill Publishing Co Ltd 111 . and control planned cost and schedule performance.A Managerial Approach” John Wiley and Sons 3.(407D). stages in developing a high performance project team. Project Quality Management: Concept of project quality. evaluate. cross cultural considerations. Limitations of CPM/PERT. application of Critical chain scheduling and limitations. project team pitfalls. AON basics. James P Lewis “Project Planning. (2) 10. “Project Management-The Managerial Process” Tata Mcgraw-Hill Publishing Co Ltd 2. Clifford F Gray. (4) 6. Precedence Diagramming Method. termination steps. Managing Project Teams: Team development process. Project Planning: Project Planning and Scheduling techniques: developing the project network USING CPM/PERT. constructing diagram and computations using precedence diagramming method. major features of softwares like MS Project. performance measurement. (2) 9.

(6) 3. Supplier’s perspective. Organization of stores. Production and Operations Management – Chary 3. (5) 7. Methods of Buying. Supply Management and the external environment. Contract & Procedure of Leasing. values in the workplace. Purchase Management: Purchasing activity. (2) Books Recommended:1. Relationships of the future – JIT in the supply management (5) 6. Protecting our physical environment.Origins of Purchasing and transition to supply management – value adding benefits and strategic focus. quality at the source. Buyer-Supplier Relationships: Transformation of buyer-supplier relationships. Stores Management: Functions and Importance of Stores Management. Replenishment system. Dobbler. Starling. supply chain and supply networks. TMGH.Burt. Portfolio approach. Concept of Hire-Purchase. Supply Management’s relation with other departments. E commerce and the right type of relationship. determining purchasing quantities. Operations Now – Finch 4. Stores documentation. (3) 5. e-procurement. Just in Time Purchasing. 112 . World Class Supply Management . 2.(408D). Developing and managing collaborative and alliance relationships – joint problem solving. evaluation. 7th ed. prerequisites to success of cross-functional teams. Cross-Functional Teams: Cross-functional teams and supply management activities. supply alliances.STRATEGIC SOURCING 1. Supplier selection. Global Sourcing (6) 2. strategic sourcing. Three types of buyer supplier relationships. Five Major Developments – cross functional teams. challenges of cross-functional teams. new skills and attitudes required. benefits of cross-functional teams. certification. information sharing. Supply Management and Social Responsibilities: Diversity suppliers. Supply Management in non-manufacturing organizations. Evolution of Sourcing: Purchasing a dynamic profession . (3) 4. Competitive Manufacturing Management – Nicholas. Supply Management – An organization spanning activity: Supply Management’s role in business. The role of power. Stores Procedure.

(404E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION LABOUR WELFARE 1. Labour Welfare – Introduction, History, Definition, Scope, Objectives, Principles and Theories. 2. Labour Welfare Officer – Role, Qualifications, Functions, Duties. 3. Productivity and Labour welfare. 4. Workers Participation in Management – Role of WPM in Labour Welfare and Industrial Hygiene. 5. Workers Education Scheme – History and programs. 6. Statutory Welfare Amenities – as per Factories Act, 1948, Plantation Act, 1951, Motor Act 1952, Motor Transport Act. 7. Non-statutory welfare Agencies – Role of Trade Unions, NGOs and Local-self Govt. 8. ILO - & ILC – Introduction, History, Scope, Objectives and Structure. 9. Corporate Social responsibility, Industrial Social work. 10. Impact of Industrialization on Developing countries like India - Pollution, Urbanization, Social Health. 11. Relationship between Mental, Physical, Social and Industrial Health. 12. Social Security – concepts and components. Books Recommended:1. Aspects of Labour Welfare and Social Security - A.M.Sharma 2. Labour Welfare, Trade Unionism – S.D. Punekar 3. Labour Problems and Social Welfare - R.C. Saxena 4. Labour economics and social welfare - Dr. B.P. Tyagi.

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(405E)- Labour Laws
1 The Industrial Disputes Act, 1947 Definitions of Industry, Workman and Industrial Dispute - Authorities under the Act –Procedure, Powers and Duties of Authorities – Strikes and Lock outs – Lay off and Retrenchment – Special Provisions relating to Layoff, Retrenchment and Closure in certain establishments (12) 2 The Maharashtra Recognition of Trade Unions & Prevention of Unfair Labour Practices Act, 1971 Entire Act 3 The Industrial Employment (Standing Orders) Act, 1946 Entire Act – Principles of Natural Justice 4 The Employees’ Provident Funds and Miscellaneous Provisions Act, 1952 Entire Act 5 The Employees’ State Insurance Act, 1948 Corporation, Standing Committee and Medical Benefit Council– Contributions – Benefits – General 6 The Workmen’s Compensation Act, 1923 Entire Act 7 The Maternity Benefit Act, 1961 Entire Act Books Recommended:1. Bare Acts 2. Industrial Law – P L Malik 3. Industrial Law – J K Bareja 4. Labour Laws for managers – B D Singh 5. Industrial & Labour Laws – S P Jain

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(406E) STRATEGIC HUMAN RESOURCE MANAGEMENT 1) Introduction To Strategic HRM (6) Definition, need and importance; Introduction to business and corporate strategies; Integrating HR strategies with business strategies; Developing HR plans and policies 2) Human Resource Environment (6) Technology and structure; Workforce diversity; Demographic changes Temporary and contract labour; Global environment; Global competition Global sourcing of labour; WTO and labour standards 3) RECRUITMENT AND RETENTION STRATEGIES (8) Online recruitment; Employee referrals; Recruitment process outsourcing Head hunting; Executive education; Flexi timing; Telecommuting Quality of work life; Work - life balance; Employee empowerment Employee involvement; Autonomous work teams 4) TRAINING AND DEVELOPMENT STRATEGIES (8) Creating a learning organization; Competency mapping; Multi-Skilling Succession planning; Cross cultural training 5) PERFORMANCE MANAGEMENT STRATEGIES (8) Defining key result areas (KRA); Result based performance Linking performance to pay; Merit based promotions 6) REWARD AND COMPENSATION STRATEGIES (6) Performance based pay; Skill based pay; Team based pay Broad banding; Profit sharing; Executive Compensation; Variable pay 7) RETRENCHMENT STRATEGIES (6) Downsizing; Voluntary retirement schemes (VRS) HR outsourcing; Early retirement plans; Project based employment 8) HUMAN ASPECTS OF STRATEGY IMPLEMENTATION (8) Behavioral issues in strategy implementation; Matching culture with strategy Human side of mergers and acquisitions; Leadership, power and politics; Employee morale; Personal values and business ethics 9) GLOBAL HR STRATEGIES (4) Introduction to global HR strategies; Developing HR as a value added function Books Recommended:1. Strategic HRM – Jeffery Mello, Thompson publication, New Delhi 2 .Strategic HRM – Charles Greer, Pearson education Asia, New Delhi 3 .Strategic HRM - Michael Armstrong, Kogan page, London 4 .Strategic HRM – Agarwal, Oxford university press, New Delhi 5. Human resource management – Garry Dessler, PHI, New Delhi

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Learning organizations and organizational learning. Developing International teams. Training and Development. managing virtual teams. Text and Cases. Labor Relations – Key Issues (10) 3. Author: T. HRD Scorecard. international recruitment at different levels. Compensation Management. methodology. Report. The changed role of HR in organizations with respect to leading the change and operating from the “Board Room “level. RaoPub: “Response Books” Leading HR. implementing re-engineering changes (6) 4.EMERGING TRENDS IN HR PRACTICES 1. issues.(407E). challenges of sustainability with reference to Retention and Talent Management for competitive Advantages. Author: C B Mamoria and S V Gankar. HRD Accounting and Audit: HRA Introduction. Pub: Himalaya Publications 2) HRD Audit. benefits of HRA. 3) Delivering Competitive Advantages Author: Clive Morton. differences between HRM Domestic and International perspectives. Performance Management – Criteria’s used. Welch Pub: Thompson Learning. Repatriation Process. audit instruments. (6) Books Recommended:1) Personnel Management. Objectives and Approaches. Andrew Newall. methods and valuation models. Author: Dowling. collective learning (8) 2. need and objectives. Jon Sparkes Pub: Jaico Publishing House 1st edition 4) Re-engineering of Human Resources Author: Lyle Spencer (Jr) Pub: John Wiley and Sons 5) International HRM – Managing People in International Context. V. linking hr to international expansion. Re-Engineering HR – Functions and Processes. HRD Audit: Meaning. factors associated. South Western Publications 116 . Expatriate Training. evaluation systems. HR in International Context: Issues that change the context. issues in staff selection and retention.

Cases will be normally based on the following topics of personnel management. promotion. a) Recruitment sources – controversy over issue of sons of soil. Closure. g) Disregarding agreement terms violating terms of settlement signed 117 . e) Using Act of force by Management. Retrenchment. informal relations with higher authorities. violation of principles of Management. d) Declaration of strikes lay off. 10 from personnel management and 10 from Industrial Relations. Lock-out. and upgradation. f) Issues connected with adjudicated matters of respective industry. demotion. causing industrial unrest. c) Favouritism. Suspension of operation etc.(408E) CASE STUDIES IN PM & IR CASE STUDIES IN P M / IR 30 A student will study at least 20 cases. b) Conflict on transfer.

J. Outsourcing 2) Location Layout and work flow 3) Production Company Factors Product factors Strategic role of foreign factories 4) Production Quality Productivity The Toyota way Beyond Toyota 5) Labour Laws Factory act/ Labour HR Practice 6) Variations in Operating Practices . OUP Flaherty. & Ghoshal. M.International Sourcing & Logistics [8] [4] [6] [6] [6] [4] [8] 8) Internationalization of Technology [8] .INTERNATIONAL BUSINESS OPERATIONS 1) Internationalization of Operations .International Facilities Location .Interface with R & D . S. P-P. 2/e . strategic alliances (Partnership and relationship management) [6] Books Recommended:Schniederjans. – Transnational Management 118 . – Global Operations and Logistics Bartlett. K Bedi. – Global Operations Management Dornier.Benchmarking International Operations 7) International Operations-Critical Issues .Interface with Communications 10) Joint Ventures.T.Interface with Marketing . M.International Operations Planning . C.404F.International Operations Management -MFG: Make or Buy. – Operations Management in a Global Context Production and Operations Management.Management of Global Products 9) Interfaces with other Functions [4] . et al.International Technology Transfer . A.

Globalization and Business . Radebaugh and Sullivan International Economics.Marrewijk OUP 119 .Daniels.

(4) 2 India’s Forex Scenario: BOP crisis of 1990. Evolution of Exchange Control. Export Methods how to start export. Financial Documents.I.405F. Significance for the Economy and Bank.I. Bretton Woods system.P. Statutory basis of Foreign Exchange..G. (4) 11 Export Finance: Financing of Export/ Deemed Export: Pre ship. E.B.C. Futures and Options. Exchange Arithmetic. Documentary Credit. (4) 9 INCOTERMS: C.C. Transport Documents. (4) 3 Introduction to International Monetary Developments: Gold standard. Country Risk Monitoring Model. Fixed-Flexible Exchange Rate Systems. Import Export Overview. Trade and Exchange Control Formalities. Convertibility.C. Sanction of LC Limit. F. C. Forfeiting / Factoring. (4) 5 Non resident Accounts: Repatriable and Non Repatriable. LOERMS.FOREIGN EXCHANGE MANAGEMENT 1 Management of Foreign Exchange with special reference to India: Meaning of the Term “Foreign Exchange”. Euro market. Documentary Collection. (2) 6 Methods of IN Trade Settlement: Open Account. (2) 120 . (4) 4 Finance Function: Financial Institutions in International Trade. (4) 16 Guarantees in Trade: Performance.C. and Post Ship (4) Finance.Forward Rate.O.. (4) 8 Documents involved in International trade: Statutory Documents. Risk Bearing Documents. I. (2) 15 Deriving the Actual Exchange Rate: Forwards. Paris Publica 500 Clauses 1 to 49 with case studies / illustration. (4) 13 Uniform Rules Collection – 97 Revision: Clauses 1 to 22 with case studies/ illustration.F. (4) 7 Documentary Credits (Letter of Credit): Types of LC – Parties. Mechanism with illustration. Swap[s. (4) 14 Introduction to Exchange Rate Mechanism: Spot. (2) 17 External commercial Borrowings: Buyers Credit. Clean Advance. Outline of Exchange Rate and Types. (4) 10 Financing of Imports by Opening of Letter of Credit: Documents required. Exchange Market. and other formalities 12 Uniform Custom Practices of Docu Credits – 93 Revisions. Suppliers Credit. Bid Bond etc.

Forward exchange contracts – features of forward contracts. 121 . (6) 8 Foreign Direct Investment: Capital Budgeting for foreign direct investment. Portfolio Selection and capital market theory in International context. Case for Fixed versus. selecting the appropriate discount rates.Binomial pricing and Black – Schools formula. Eurobonds and foreign bonds. Difficulties in evaluating Foreign projects. Currency Options. Exchange Arithmetic – purchase and Sales transactions. Euro notes and (6) Multinational Banking Market Efficiency: Efficiency of money markets and efficiency of foreign exchange markets. Chips. retail versus Inter-Bank rates. calculation of forward rates based on cross rates. Currency Swaps and Pricing of futures and options . International Finance 3 Levich. John Futures and Options 2 Levi. translation exposure and economic exposure and the management of these exposures. A backgrounder to the International Financial systems –Gold and Dollar Standards.INTERNATIONAL FINANCIAL MANAGEMENT 1 The importance. Flexible Exchanges Rates. Types of Buying and Selling rates. (4) 4 International Manifestations of the Law of One Price: The Purchasing power parity principle and the Interest parity principle. (6) 2 Foreign Exchange Markets: Spot exchange markets – the organization of Inter Bank Market. The adjusted –present value technique. Rewards and Risk of International Finance. 6 Long term financial markets – Equity and Bond investments. (4) 5 Short term financial Markets: Eurodollars. Chain rule. options and swaps. (20) 3 How to hedge and speculate: Hedging and speculating via forwards. Richard International Financial Markets. Bank settlement via correspondent accounts. Bank financing – Parallel Loans and Credit Swaps.406F. futures. Cross rates. Euro currencies. Exchange quotations. Market Clearing And Exchange Brokers. Currency Futures. (6) 7 Portfolio Analysis. Foreign Exchange Risk and exposure and management – transition exposure. Maurice. Chaps and Swift. Multi-currency bonds. Forward exchange Premiums and discounts. Rollover Forward contracts. Conventions in quoting forward Exchange. Actual practiced of capital budgeting (8) Book Recommended: 1 Hull. Equity and Bond financing.

Diversity management training programs for all employees and continuous monitoring of results. Historical perspective of diversity management in changing demographics 3. Diversity Audit. sexual orientation. gender. Analysis of any two Organization’s culture. physical abilities.INTERNATIONAL DIVERSITY MANAGEMENT 1. (2) (4) (4) (4) (4) (4) (3) (3) (2) 122 . political ideologies 4. caste. ethnicity. age. 9. religious beliefs. Recruitment. social / economic status. Understanding cultures. influence of behavior 6. Limitations of Affirmative action welcoming ex-parte evaluation and other legal policies 7. Formulations of international equal opportunity and non-discrimination policies 5.407F. development and retention strategies in diverse organizations and workplaces 8. Explanation of the dimension of race. Broad concept and definition of diversity 2.

Perspectives in Business Ethics. Cost benefit analysis of corporate social responsibility and good corporate citizenship (2) 10. Hartman. (2) 6. Sustainable development (2) 9. Fundamental principles of ethics (2) 2. OUP/OIP 6. concept and choice. Ethics in international business (6) Normative and relative ethics. Values and Ethics for Organizations. Corporate governance beyond legal compliance (4) 4. Wider concept of social responsibility Balance between profit and social / moral obligations and survival. International Importance of integrity. CasesAnalysis of failure of leading corporate and top auditing firms due to lapses in ethics and social responsibilities. Ethics and human rights Balanced global environment Kyoto Protocol concern of global warming. Crane& Matten OUP 2. Maintenance of ecological balance (2) 8. OUP 4. OUP 5. avoidance of corrupt practices 5. Role of international trade and business organizations Concept of Ombudsman Books Recommended: 1. Business Ethics.Chakraborty. Legal compliances. Mitra. Chatterjee 123 . judicious use of natural resources (5) 7. Sarham Oxley Act (SOX) Home and host country’s regulations and compulsions of international agencies 3. Corporate Governance2/e Mallin. expectations. competitiveness and fair trade practices Employee wellness.408F. Human dignity (5) Meeting stake holders. OUP 3. Its only Business.BUSINESS ETHICS AND SOCIAL RESPONSIBILITY (INTERNAL PAPER) 1. Importance of doing business on merit. The Management and ethics omnibus. Chakraborty.

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