HAVELLS INDIA

powering lives
Havells enterprise is one of the largest Indian electrical product companies, manufacturing products ranging from building circuit protection equipment to industrial switchgear

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OVERVIEW

To be a globally recognized corporation that provides best electrical & lighting solution, Delivered by best in class people. To achieve vision through fairness, business ethics, global reach ,technological expertise, building long term relationship with all associates, customer, partners and employees
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VALUES

Customer delight Leadership by example Integrity and transparency Pursuit of excellence
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IMP LE MENT ATION OF MARKE TING MIX

PEOPLE PROCESS POSITIONING

MARKETING MIX

PREDICTIVE ANALYSIS PURPOSE

PRODUCT CFLS Fan’s switches

PLACE Location Showroom

PROMOTION Advertising Sponsor’s

PRICE Corporate discount

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CFLS
FANS

PRODUC T

  

Eco-Friendly CFLS Compact fluorescent lamp Fans Switches

SWITCHES

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PL AC E

Owning 91 Branches/Representative office in 50 countries. More than 10,000 “HAVELLS GALAXY” Showroom Across different countries. Easily available product through “MARKET SPECIALIZATION”.
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PR IC E
PREMIUM PRICING
 

Corporate Discounts Pricing are Done Commensurately to the Quality
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PENETRATION PRICING
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ow PROM OTI O P es N liv

ng ri e

Heavy emphasis on Advertisement PRINT And ELECTRONIC Sales promotion Through SPONSERSHIP Of Cricket events
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SPO NSO R S

te ma lti U mNS ra A a F A

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ADDITIONAL MARKETING APPROACH

Emphasis on Safety Focus on Research & Development Protection Against Risk of Electrocution & Risk of Fire Customer care
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THANKS FOR PAYING HEED
RIPUNJAY KUMAR M.B.A I

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