Types and methods of data collection
By:- Tarique Hussain
What is Social Research??
Types of data collection Methods of data collection
“Social research examines a society’s attitudes. beliefs. stratifications and rules”
. trends..What is Social Research. assumptions.
value .Types of Social Research
Qualitative Research: .Qualitative research is concern with people's attitudes. traits characteristics and meaning . communication with participants
. Qualitative Research understanding of social phenomena through direct observation. behaviors.
Quantitative Research: . systematic process in which numerical data are used to obtain. Quantitative research is a formal. Quantitative Research is in statistically and figures form
Types of data collection
Primary Data: . Primary data are those which are collected afresh and for the 1st time thus happen to be original in character
. Secondary data are those which have been collected by some one else and which already passed through the statistical process.
Methods for data collection:
Interview Method: .This Method of collecting data involves oral communication
. Interviewer may interrupt the answer in his/ her own way
. Structured interview means planning the format of interview and the question in advance Unstructured Interview:
The quality of the conversation is influenced
. Interviewer has greater freedom to ask question . There is no format of question and answer .
Interview is a type of communication. usually between two people and is carried for a specific purpose .Face to face interview: . Interviewer ask question generally face to face
. When it is not possible to conduct the interview of the respondent directly then interview is conducted through telephone
. The survey is the most popular tool for gathering primary data
. and attitudes . Definition:Use of a questionnaire to gather facts. opinions.
Questionnaires is formalized for collecting data from respondent .Avoid leading question 4:.Use simple words 2:. Questionnaires can used to measure 1:.Use clear words 3:.Avoid biasing question