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Social Media Pres Alverno 03-16-09

Social Media Pres Alverno 03-16-09

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Published by Spreenkler
presentation for telesis program.
presentation for telesis program.

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Published by: Spreenkler on Mar 17, 2009
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WEB 2.

0/SOCIAL NETWORKING The Revolutionary New Way To Promote Yourself And Your Business
Alverno College | March 16, 2009

Welcome!
Steve Glynn
Spreenkler, LLC steve@spreenkler.com

Katie Felten
MKE Live katie@mkelive.com

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Discussion
What is social media? Stats on use. How are businesses using it? How do you get started? Questions. BONUS: How are job-seekers using it?

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What is social media?

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What is social media?

The basic ideas of social media are listening, conversation and stakeholders creating their own experience with your organization.
- Beth Kanter, trainer, blogger and consultant

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Download: www.ovrdrv.com/social-media-map
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What is social media?
Blogging/Micro-Blogging
Twitter | Wordpress | Typepad

Content Sharing
YouTube | Flickr | Wikis | Mobile

Networking
LinkedIn | Facebook | Myspace | Sohobiztube

Community Building
Meetup | Ning | Enterprise Solutions

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Stats on use.
Monthly US Visitors 77.9 million 67.9 65.6 24.3 10.9 4.1
stats from www.quantcast.com

$60k+ HH Income

54% 52% 61% 54% 68% 51%
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How are businesses using it?

620,359 217,811 4,603 28,419 no profile
stats from http://www.web-strategist.com/blog/2008/11/03/snapshot-ofpresidential-candidate-social-networking-stats-nov-2-2008/

2,379,102 833,161 112,474 114,559 7,148
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How are businesses using it?
Car manufacturers use social media to connect with customers, address misconceptions and get people to try their products.
Provides insight, updates, cool news and exchanging information and photos with car enthusiasts. “It’s part of a larger social media strategy to humanize the Ford brand and put consumers in touch with Ford employees.”

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How are businesses using it?
1. Foster and grow relationships 2. Gain customer insight and feedback 3. Provide better customer service 4. Drive awareness and education 5. Communicate news to media 6. Customer loyalty, exclusive promo/events 7. Interact directly with customers

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How do you get started?
Take technology out of it. Define your audience. Define your message. Research social sites: listen/learn. Determine which social sites fit. Experiment, learn, repeat.

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How do you get started?
Step 1: Create Website Step 2: Create Blog Step 3: Create Critical Profiles Step 4: Create Profiles On As Many Other Social Sites as Possible Step 5: Use Social Media to Get to Face-To-Face

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How do you get started?

Create event on Meetup.com

Add details and links to Facebook

Announce details/links on Twitter

Messages sent to social web community.

Social web community redistributes messages.

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What can you expect?
TIME/WEEK

+ +
micro-blogging

sharing content blogging

FREQUENCY

community building

networking

-

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Why should you get started?
Quickly Generate and Qualify New Sales Leads Increase Awareness or Website/Blog Traffic Gather Customer/Competitor/Market Insight Get Businesses Engaged In Your Brand Demonstrate Leadership In New Technologies

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Who’s On Twitter?
The_Real_Shaq

William Shatner

MC Hammer

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Who’s On Twitter?
PRNewswire

RickSanchezCNN

Zappos

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How Do You Manage Social Media?

Daily Social Community Activity

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How Do You Manage Social Media?

Blog Reporting

Wordpress Dashboard
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Thank You!
Questions? Next Week 3/23 Workshop in TL 110 - Computer Lab.

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