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Introduce - Pixar is an American CGI (Computer Generated Imagery) animation film studio. - Began in 1979 as the Graphics Group.

- It was acquired by Apple co-founder Steve Jobs in 1986. II. Marketing strategy 1. Product - Pixar's movies have a great story lines - Have immersive computer aided technology. - Using three dimensional computer animation to tell a story. - All of their project were released have been highly successful, such as

Toy Story 2, A Bug's Life, Monsters, Inc, Finding Nemo, The Incredibles, Cars, Ratatouille, WALL-E, Up, Toy Story 3, Cars 2, and recently is Brave. You have to keep in mind whats interesting to you as an audience, not whats fun to do as a writer. They can be very different. Its one of the ten insightful tips for creating appealing stories of Pixar. 2. Promotion On social media such as Facebook, Twitter, youtube channel Display banners on : public transportations, theaters, stores Partner with Automotive companys, McDonals, AT&T, GoodYear, StateFarm. Pixar museum exhibition: The history of pixar, Different movies, Use technology, Animation demonstration. Have an example about promontion of Pixar : Monster University.

3. Place Has released thirteen films under the Walt Disney Pictures banner. Pixar was responsible for creation and production, while Disney handled marketing and distribution. 4. Price Cheaper than competitors

Use price to signal high quality in an attempt to position the product as the quality leader compare to their competitors.