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Online Wedding Planning

Online Wedding Planning

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Published by Manoj Jaiswal
wedding business plan
wedding business plan

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Published by: Manoj Jaiswal on Apr 02, 2013
Copyright:Attribution Non-commercial


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Online Wedding Planning

A Business Plan presented to Dr. Kenneth I. Goldberg of National University In partial fulfillment of the requirements for the degree of Master of Business Administration

By Federico A. Garcia, III June 15, 2002

Topics for presentation
Purpose of the business plan Description of the Business Industry Market Research Marketing Plan Design and Development

Topics for Presentation Operations Plan Critical Risks Financial Analysis Conclusions and Recommendations .

Purpose of the Business Plan Own experience in planning a wedding Evaluate viability of an online wedding planning business Add value to MBA program .

Description of the Business Wedding research for planners Online booking system for vendors Ability to view reception sites Wedding planning tools Business model .

Business Model $40/mo = $480/yr for contact information $125/mo = $1500/yr for IPIX technology and access to booking system. .

$70 Billion Online Content Providers Industry averages -$432.Industry Analysis Wedding Industry + Information Retrieval Systems or Online Content Providers Industry Wedding Industry .000/yr. .

Dominant Economic Characteristics Market Size Number of Companies in the industry Customers Profitability $70B for wedding industry Very few large companies 2. future prospects uncertain for dot.4 million marriages For wedding industry it looks great.coms .

Market Research Website viewers 24.000 marriages in San Diego Half use Internet to plan wedding Over 1300 Wedding related businesses in San Diego .

com WeddingNetwork.com 34% 23% .com SITES WeddingChannel. WeddingNetwork.com % Of Respondents Visiting 37% 35% ModernBride.com.com.Competition TheKnot. WeddingChannel.com TheKnot.com. ModernBride.

weddingconnections. marrymeinsandiego.com.Other Competition Local Competition SanDiegoWeddings.com Substitute Products Wedding coordinators and consultants .com.

Competitive Advantages Search capability Viewing reception locations Online scheduling system for vendors .

Marketing Plan Brand-name awareness Search engines Build membership Electronic announcements Use of applications (calendar. checklist. guest-list manager) Establish Strategic relationships Advertising .

Design and Development Tasks Website development Domain registration Web hosting services Hiring Proprietary issues with IPIX .

Operations Location – Oceanside Strategy and plans Organization Building Technology Infrastructure Marketing Development of Site .

Critical Risks Business Model Technology Issues Proprietary Technology Lack of Exclusivity Online Booking system Strong brand loyalty to competitors .

$440.Financials Funds Required .000 Development Costs Operating Expenses .

000 Year 2 320.000 0 Year 2 50.511 441.268 202.000 Year 4 1.580 Year 2 -178.000 Year 1 Net profit -237.102 73.000 Year 3 0 50.106 Year 4 359.000 Year 4 0 -5.979 Year 4 10.420 Year 2 28.000 25.547 Year 3 8.600.756 81.000 Year 1 Total debt Total equity 2.873 Year 3 57.342 Year 1 Equity capital needed Borrowing anticipated 440.Year 1 Revenue 234.321 .000 Year 3 800.





.Conclusion It is viable but risky Success depends on successful penetration of local market and expansion into other markets Recommending do not pursue the venture.

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