PTU/BOS/MB/210/28-06-2004/batch-2004

PUNJAB TECHNICAL UNIVERSITY MBA COURSE STRUCTURE
CODE SEMESTER- I MB101 MB102 MB103 MB104 MB105 MB106 MB107 MB108 SEMESTER-II MB201 MB202 MB203 MB204 MB205 MB206 MB207 MB208 SEMESTER -III MB301 MB302 MB303 MB304 MB305 MB306 MB307 MB308 SEMESTER- IV MB401 MB402 MB403 MB404 MB405 MB406 MB407 SUBJECT External Marks 60 60 60 60 60 00 00 Internal Marks 40 40 40 40 40 100 100 Total Marks 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100

Principles & Practices of Management Organizational Behaviour Accounting for Management Quantitative Techniques Managerial Economics Seminar on Executive Communication Workshop on Computers for Management Viva-voce Business Environment Production and Operations Management Human Resource Management Marketing Management Financial Management Workshop on Research Methodology Workshop on Information Technology Viva-Voce Applied Operations Research Corporate Legal Environment Major-I Major-II Major-III/ Minor-I Seminar on Management Information Systems Presentation of Training Report Viva-Voce Strategic Management Project Evaluation & Implementation Major-IV Major-V Major-VI/ Minor-II Final Research Project Viva-Voce

60 60 60 60 60 00 00

40 40 40 40 40 100 100

60 60 60 60 60 00 60

40 40 40 40 40 100 40

60 60 60 60 60

40 40 40 40 40

Note: (1) A team of two examiners will evaluate the Final Research Project. There will be one external and one internal examiner, each evaluating out of 100 marks. The institute will select and invite an external examiner for the evaluation. (2) The viva-voce examination in all the four semesters will be conducted as provided for in the ordinances for M.B.A.

There will be six to eight week training in any commercial or noncommercial institute after 2nd semester.

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PTU/BOS/MB/210/28-06-2004/batch-2004

PUNJAB TECHNICAL UNIVERSITY SPECIALIZATION COURSE STRUCTURE
CODE MARKETING MB601 MB602 MB603 MB604 MB605 MB606 MB607 FINANCE MB621 MB622 MB623 MB624 MB625 MB626 MB627 MB628 OPERATIONS MB641 MB642 MB643 MB644 MB645 MB646 HR MB661 MB662 MB663 MB664 MB665 MB666 MB667 INFORMATION TECHNOLOGY MB681 MB682 MB683 MB684 MB685 MB686 MB687 SUBJECT External Marks 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 Internal Marks 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 Total Marks 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Marketing Research Consumer Behaviour & Promotion Management Services Marketing Product & Brand Management Sales, Channel & Logistics Management International Marketing Rural Marketing Financial Services Security Analysis & Portfolio Management Management of Banking & Financial Institutions Direct Tax Planning International Finance Working Capital Management Management Control Systems Financial Engineering Quality Management Production Planning & Control Inventory Management Purchasing Management Technology Management Manufacturing Policy & Implementation Organisation Development Training & Development Advanced Industrial Psychology Industrial Relations & Labour Laws Social Security & Labour Welfare Performance & Compensation Management International Human Resource Management

Programming in C/ C++ Relational Database Management System Software Engineering Advanced Decision Support System Introduction to Computer Network E-Commerce & IT Enabled Services Visual Programing

60 60 60 60 60 60 60

40 40 40 40 40 40 40

100 100 100 100 100 100 100

Note: A team of two examiners will evaluate the Final Research Project. There will be one external and one internal examiner, each evaluating out of 100 marks. The institute will select and invite an external examiner for the evaluation.

2

PTU/BOS/MB/210/28-06-2004/batch-2004

PUNJAB TECHNICAL UNIVERSITY COURSE STRUCTURE FOR SPECIALIZATION Student will have option to select either : Super Specialization Major & Minor combination (4+2) MAJOR/ MINOR COMBINATION In III Semester Two subjects of major specialization One subject of minor specialization In IV Semester Two subjects of same major specialization One subject of same minor specialization Student opting for a specialization either as major or as a minor, must study these subjects: To be opted in MARKETING Marketing Research Consumer Behaviour & Promotion Management FINANCE Security Analysis & Portfolio Management Management Control Systems OPERATIONS Production Planning & Control Quality Management INFORMATION TECHNOLOGY Programming in C/ C++ E-Commerce & IT enabled services HUMAN RESOURCE MANAGEMENT Organisation Development Industrial Relation & Labour Laws MBA III Semester MBA IV Semester

MBA III Semester MBA IV Semester MBA III Semester MBA IV Semester MBA III Semester MBA IV Semester MBA III Semester MBA IV Semester

3

process of control -setting objectives. correcting deviations. 4 . elements of delegation .concept. factors which make coordination difficult. Operations Research/Mathematical School/ Decision Theory approach. group-aided decisions. setting objectives. Herzberg.authority. Contributions made by Taylor. Coordination. non.Closed system versus open system. Gilbreth. techniques or methods to ensure effective coordination. Traditional approaches to decision-making. bases of departmentation. Portfolio matrix. Fayol. early ideas on span of management.Concept and importance of coordination. Decision making under certainty . Functions of a manager. Maslow. Strategic planning process. Marks: 100 External Assessment: 60 Internal Assessment: 40 Definition.programmed decisions. Authority & power . Planning: Types of plans.Brief review of Traditional Techniques & Modern Techniques of Control.creative problem solving. nature. responsibility. process of organizing. and process of planning. (c) Feedback Control v) Techniques of Control . Likert and McGergor. Decentralization . Span of Management . Nature and purpose of strategies and policies. Organizing: Concept of organization. Concept and process of Managing by Objectives. Creativity . Line & Staff concept. McKinsey's 7-S Approach.concept of delegation. steps in planning. Evolution of management thought. Introduction to decision-making under uncertainty. Weber..programmed decisions. Decision-Making: Importance and steps in Decision Making. problems of use of staff & ways to avoid line-staff conflict. System Boundary.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY PRINCIPLES & PRACTICES OF MANAGEMENT (MB-101) Max. Human response to control. Dimensions or Types of Control -(a) Feed forward control (b) Concurrent Control (Real Time Information & Control). Is managing a science or art? Ethics in managing and social responsibility of managers. Reasons for failure of delegation & how to make delegation effective. Elton Mayo. establishing standards.concept. Subsystems. factors determining effective span-situational approach. Gantt. Nature of objectives. premising and forecasting. organizing and controlling. Chester Bernard. Brain storming. Systems Approach: Key concepts in systems . reasons for decentralization and types (or methods) of decentralization. Control: Concept. measuring performance. purpose and scope of management. accountability. decision tree. an overview of planning. planning-control relationship.concept & distinction. SWOT analysis. Comparative study: Comparative study of main features of Japanese Management and Zculture of American Companies. Management Science. Delegation .

Richy W. Books Essentials of Management Management Publisher Tata McGraw Hill Prentice Hall Reference Books Sr Author 1 Heinz Weilirich & Harnold Koontz 2 Kreitner 3 Stephen Robbins & Coulter Mary 4. Freeman. Gilbert Jr.Griffin 5 Terry & Franklin 6 Robins Books Management (A Global Perspective) Management Management Management Fundamentals of Management Principles of Management Publisher Tata McGraw Hill AITBS Prentice Hall India AITBS Pear son Education Asia AITBS 5 .PTU/BOS/MB/210/28-06-2004/batch-2004 Recommended Text Books Sr Author 1 Harold Koontz & Heinz Weihrich 2 Stoner.

Author Robbins Luthans Udai Pareek Title Organisation Behaviour Organisation Behaviour Understanding Organisation Behaviour Publisher Pearson Education Asia Tata McGraw Hill Oxford Publishing House Reference Books Sr. Johari Window. Life Positions. Emotional Intelligence –Concept Organisational Culture. group processes. Broadfield & Edwards Aswathappa Title Management of Organisational Behaviour Organisational Behaviour: Human Behaviour at Work OB & Analysis Publisher Prentice Hall India 2. Group Decision-Making techniques. Foundations of Individual behaviour-biographical characteristics. 3. Attitudes and Job Satisfaction Personality and Emotions Perception Motivation – Concept. work teams. McCelland. Marks: 100 External Assessment: 60 ______________________________Internal Assessment: 40 Organizational Behaviour –Definition of OB. Values. Styles and their application Power and Politics in organization Conflict Management. Blanchard & Johnson Newstrom & Davis Rallinson. ability. Creating learning organization. Foundations of Group Behaviour-Group formation. Leadership: Concept. Cross-Cultural Behaviour Organisational Effectiveness Recommended Text Books Sr. Theories of Maslow. Application of Motivation concept. Herzberg. Innovation. 1. 2. development and structure. 3 Tata McGraw Hill Addison Wesley 4 Organsiation Behaviour 6 Himalaya . Interpersonal Skills-Transactional Analysis. Stress Management. and learning. Challenges and Opportunities for OB. theories. Crisis Management Organisational Change & Development. Porter & Lawler Model. contributing discipline to OB. Author Hersey. 1.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY ORGANISATIONAL BEHAVIOUR (MB-102) Max.

Porwaa Accounting Theory Tata McGraw Hill 4. human resource accounting. Zero base budgeting. trend analysis.Vashisht. Preparation of financial statements of an organization (with adjustment) Financial Analysis — Concepts and objectives. Responsibility accounting. use of cost data in managerial decision-making. Cost Accounting — Meaning.P. Cost and Management Accounting and their interrelationships Accounting Cycle. Cost Accountmg Principles Kalyani Publishers Narang & Practices 6.No Author Title Publisher 1 Pandey Management Accounting Vikas 2 Maheshwari Financial Accounting Vikas Reference Books S. Costing for Management Vikas Publishing JohnDearden House 7 . Tools of Financial Analysis. J.K. A.Ltd. L.. Scope and Classification of costs. concepts. Absorption costing.S Management Accounting Unistar Books Pasricha Pvt. Jawahar Accounting Theory Himalaya Lal Publishing House 3. 5. break-even analysis.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY ACCOUNTING FOR MANAGEMENT (MB-103) Max.Jain. Kaizen costing and activity based costing. Sundem Introduction to Management Prentice Hall India & Stratton Accounting 2.Preparation of budgets and their control. fund flow and cash flow statements. Recommended Text Books S. Role of accountant in an organization.S. Bhattacharyya.No Author Title Publisher 1.ratio analysis. R. Lele. . S. Branches of accounting: Financial. Cost Control Techniques . Standard costing and variance analysis. Introduction to emerging dimensions in accounting — Price level accounting. Horngren. convention and principles of accounting. marginal costing. Social Accounting. K. Introduction to recent developments in cost management— Target costing.L. Marks: 100 External Assessment: 60 ______________________________Internal Assessment: 40 Introduction of accounting — accounting as an information system.K. common size financial statements.

Equations: Linear. Z Test and Chi Square Test). Gupta Title Business Statistics Statistics for Management Publisher Pearson Prentice Hall Business Mathematics Statistical Methods Sultan Chand Sultan Chand 8 . Recommended Text Books S. Poisson and Normal Distribution Theory of Estimation Testing of Hypothesis: Large Sample Tests. Quadratic & Simultaneous Equations Matrix Algebra Binomial Theorem Principles of Mathematical Induction. Log tables. Arithmetic Progression & Geometric Progression Data Analysis: Measure of Central Tendency Measures of Dispersion: Range Quartile Deviation. Properties of Regression Coefficients and Relationship between Regression and Correlation Time Series Analysis Index Numbers Theory of Probability Theoretical Distributions: Binomial. Krehbiel & Berenson " 2 Levin&Rubin 3. Sancheti & Kapoor 4. F. Marks: 100 External Assessment: 60 _____________________________Internal Assessment: 40 Role of Mathematics and statistics in Business Decisions Theory of Sets Logarithms: Laws of operations. depreciation and annuities. Small Sample test. and Standard Deviation Skew ness and Kurtosis Correlation Analysis: Rank Method & Karl Pearson's Coefficient of Correlation and Properties of Correlation. Regression Analysis: Fitting of a Regression Line and Interpretation of Results. (t. compound interest.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY QUANTITATIVE TECHNIQUES (MB-104) Max. Mean Deviation.No Author 1. Levins.

Demand analysis: Types. Measures to control trade cycles. Demand behaviour: Duessenbury and Friedman. 3. Paul. Pricing analysis: Market structures. supply curve.N. demand function. Chand Reference Books S.K. Gupta D. 4. product differentiation. Basic economic concepts in decision-making. price discrimination.M. price determination under different market situations. break even analysis. output and employment: Classical Keynesian. Theories of income. Recommended Text Books S. Dwivedi H. cost output relationship in short and long period. Author Mote. Ahuja Title Edition Modern Economic Theory 21st Managerial Economics: Theory & 1st Applications Macro Economics – Theory & 7th Policy Title Managerial Economics Managerial Economics Managerial Economics Macro Economic Analysis Modern Micro Economics Edition 1st 6th 4th 5th 2nd Publisher S.C. Cost Analysis: Concept of cost and its types. balanced budget multiplier. K.Chand Himalaya S. Indifferences curves. profit planning. elasticity. Theories of inflation: causes and control of inflation. Mithani 2 (b) H.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY MANAGERIAL ECONOMICS(MB. Theory of multiplier: Concept of static and dynamic multiplier. transfer pricing. 2. Theory of trade cycles: Concept and causes of trade cycles.No Author 1. 5.C. Distinction between Micro and Macroeconomics. Demand forecasting. Dewett 2 (a) D. Lewis Edward Shapiro A. National income analysis: Techniques of social accounting. determinants.L. selling costs. Marks: 100 External Assessment: 60 Internal Assessment: 40 Introduction to Managerial Economics: Scope of Managerial Economics and other disciplines. 105) Max. Koutyiannis Publisher Tata McGraw Hill Vikas Prentice Hall India Galgotia McMillan 9 . Various pricing methods.No 1. Income generation process through multiplier. Iso-quant curves. Peterson & W. Macro economic policy: Monetary and fiscal.

the process of communication. Specific business communication: essentials of effective business communication structure of business correspondence: inquires and replies. warning and education.No. Petit & Flately Title Lesikar’s Basic Business Communication Publisher Tata McGraw Hill Reference Books S. limitations. Media of communication. listening skills Guidelines to effective public speaking Developing job application – Covering letter. seminar. tools of communication. Frayer & Thomas Title Basic Communication English Conversion Practice Business Communication How to write first class Business Correspondence Publisher AITBS Tata McGraw Excel Viva Books 10 . Memorandum drafting E-mail writing Report writing – Short & Long Formal Reports Strategies to improve . 1 2 3 4 Author Poe & Fruchling Taylor Diwan & Aggarwal Baugh. speaking skills. types of information-order. punctuation and report writing. Informative news. conference and other formal communication with public at large. symposia and conferences. Channels of communication. Marks: 100 Internal Assessment: 100 Meaning and important of communication in business. Diction. Group communication through committees. Author 1 2 Lesikar. their effectiveness. interviews. Persuasive news. approaches to effective communication. Process for drafting Effective Business Message Letter writing: Good news. barriers of communication. motivation. suggestion. paragraph. Bad news. persuasion. complaints and adjustment. orders and their executions.reading skills. advise.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY SEMINAR ON EXECUTIVE COMMUNICATION (MB-106) Max. models of communication. credit and status inquires. Resume Interviewing: Negotiating the job offer Recommended Text Books S. sentence.No. agency letters and sales letters.

Basic concepts of operating systems Tally: Basics. endnotes. Author 1 P. Text Books: Sr. excel formatting techniques. chart features and working with graphics in excel. formatting text and documents. working with header and footer. word basics. sending and reading e-mails.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY WORKSHOP ON COMPUTERS FOR MANAGEMENT (MB-107) Max. mail merge and macros.Sinha 2 Leon & Leon 3 Curtin. Power Point: Basics. Internet and intranet. Problem Analysis. rearranging worksheets. Foley.K. graphics. tables and sorting. flow charting and algorithm. application s/w. difference between Internet and intranet. Various Accounts & Transactions. using functions. Ledgers. footnotes. Delivering information with Microsoft Mail. Marks: 100 Internal Assessment: 100 Introduction to Computers: Classification components of computer system. Sen & Martin 4 Ron Masfield Title Fundamental of Computers Internet for Everyone Information Technology MS-Office Publisher BPB Leon Tech World Tata MCGraw Hill Tech Publication 11 . Software: system s/w. Introduction to High level and low level languages. Excel basics. Balance Sheet. working with texts and graphics in Power Point. Ratio Analysis Introduction to WWW. Practical on Internet access to: x Create E-mail address x Perform transactions x Send & receive messages x Use of search engines MS-Office 2000 Word processing: MS-Word. fax. Spreadsheets and their uses in business. Creating Companies.

Economic environment: Economic systems. Control of foreign direct investment. Technological policy.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY BUSINESS ENVIRONMENT(MB. political. 2. legal.No 1.No 1. import of technology. appropriate technology. Industrial policy and industrial licensing. technological & international. Fundamental rights and Directive Principles of state policy. Joint sector and co-operative sector in India. Political Environment: Three political institutions. benefits and problems from MNCs. philosophy and objectives. components of environment: economic. its role and functions. Need to scan the business environment and techniques of scanning the business environment.Legislature. The Environment Protection Act 1986. Author Aswathappa Sengupta Title Essential of Business Environment Government & Business Edition Publisher 7th Himalaya 6th Vikas Reference Books S. implications for India. strategies and evaluation of current five year plan. Recommended Text Books S. The concept of environment. Technological environment: Impact of technology on business. New economic policies. Executive and Judiciary. 201) Max. objectives. consumer movement & Consumer Protection Act 1986. MRTP. Privatisation. performance. 2. WTO. EXIM in light of liberalization policies. International environment: Emergence of globalistion. Legal Environment: company regulatory legislations in India. economic planning in India. Trading blocks. FEMA. Public sector in India: concepts. Rationale and extent of state intervention. Social environment: social responsibility of business. 3 Author Aggarwal & Diwan Cherunilam Kazmi Title Business Environment Business Environment Business Policy & Strategic Management Edition 1st 8th 2nd Publisher Excel Himalaya TataMcGrawHill 12 . SEBI guidelines relating to capital issues. social. problems in technology transfer. Marks: 100 External Assessment: 60 Internal Assessment: 40 Introduction and definition of Business and its emergence in the 21st century. problems and constraints.

202) Max. Planning. ABC Analysis Maintenance Management . Coding Methods Value Analysis .Quality Concepts. Classification. Materials Management .Concepts.Productivity.Concepts. Types of Maintenance Quality Management .Objectives. 3. Quality Assurances. Product Development Techniques. capacity Planning Decisions. Basic EOQ Model.No 1. Production Planning & Control (PPC) . Advantages.Objectives. Functions.importance.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY PRODUCTION & OPERATIONS MANAGEMENT(MB. Factors Affecting Inventory Control Policy. Batch. Author Krajewski & Ritzman Buffa & Sarin Chary Title Operations Management Edition Publisher 5th Pearson John Wiley Tata McGraw Hill Modern Production/Operations 8th Management Production & Operations 2nd Management 13 .Concepts. Control Charts.Product Design and its Characteristics. Product Development Process (Technical). Location Analysis Techniques Facility Layout .Concepts.Concepts. Introduction to modem Productivity techniques-just in time. Objectives. Functions. Quality Control. Total quality management & six sigma. Functions. Work Measurement. Mass & Process types of Production Systems. Functions Purchasing Management . Basic Types of Layouts Capacity Planning . 2.Project. 2. Methods. Author Nair Adam & Ebert Title Production & Operation Management Production & Operation Management Edition Publisher 1st Tata McGraw Hill Prentice Hall 5th India Reference Books S. Factors in Location Analysis. Process Selection .Types of Stores.Concepts Inventory Management . Procedure Stores Management . Kanban system . Product . Inventory Costs. Objectives. Re-order Level. Method Study. Objectives. acceptance Sampling Recommended Text Books S.No 1. Marks: 100 External Assessment: 60 Internal Assessment: 40 Operations Management . Objectives. Functions Product Design & Development . Functions Work Study . Total Quality Management.Process Mix Facility Location .Concepts. Difference Between Inspection. Factors Affective Capacity. Job.

transfers. origin.Michael R. Potential appraisal Job Compensation: Wage & salary administration. demotions.B. participation & empowerment. objectives.P. role of management quality circles in India Job satisfaction and morale. 1. Human Relations: definition.Rao C.Dwivedi Gray Dersler Title Human Resources Management Personnel Management Personnel Management Personnel Management & Industrial Relation Personnel Management HRM & Human Relations HRD in Indian Companies Human Resource Management 14 Publisher Excel Himalya Tata McGraw Hill Tata Mc Graw Hill Himalays McMillan India . scope. performance appraisal. Employee training & development Career Planning & development Performance management: concept & process.P. separation. 2 3 4 5 6 7 8 Author V.S. structure. specification & job evaluation Recruitment. objectives & approaches to human relations. Organizing the Human Resource Management department in the organization. objectives functions. Safety & Employee welfare. Counseling for effective Human Resource Development. Human Resource Management practices in India. absenteeism & turnover. process and importance Job analysis. Quality of work life (QWL): Meaning. Marks: 100 External Assessment: 60 Internal Assessment: 40 Introduction: Meaning. HRM & HRD a comparative analysis. description. incentive plans & fringe benefits Promotions. Human Resource Planning: Definition. Introduction to Business Ethics Recommended Text Books Sr.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY HUMAN RESOURCE MANAGEMENT (MB-203) Max. Introduction to collective bargaining HR Audit.Flippo Dale Yoder Arun Monappa & Saiyadain V. Human Resource Development: Concept.Memoria Edwin B. selection. Employee grievances and discipline. Quality circles: concept. techniques for improving QWL.S. Health. development and various approaches to QWL. policies & roles and importance of Human Resource Management. placement and induction process.

Strategic Planning. New product development. Public Relations.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY MARKETING MANAGEMENT(MB 204) Max. Marketing Implementation & Control.No 1. Product Life Cycle and strategies.No 1. Author Saxena Stanton. Marketing Tasks. 4. Physical distribution. Factors affecting pricing decisions. Marketing System & Marketing Environment. Labeling. Marks: 100 External Assessment: 60 Internal Assessment: 40 Marketing Concepts and orientations. Marketing Planning & Marketing Process. Promotion Decisions : Communication process. Introduction to E-Commerce. Channel Decisions: Nature and types of Marketing Channels. Channel Design and Channel Management Decisions. Wholesaling. 3. Managing the Sales force. Consumer adoption process. Retailing. Organising for marketing. Recommended Text Books S. Pricing Methods. Author Kotler Title Marketing Management Edition Publisher 10th Prentice Hall India Edition Publisher 1st Tata McGraw Hill th 10 Tata McGraw Hill nd 2 McMillan TMH 8th Prentice Hall India Reference Books S. Advertising. Introduction to strategic management. Sales Promotion. Buying process. Promotion Mix. Marketing in modern context. Differentiation & Positioning. Marketing Information System : Concept and Components. Market Segmentation & Targeting. Product Decisions: Product Mix. Packaging. Etzel & Walker Ramaswamy & Namakumari Gandhi Kotlar & Armstrong Title Marketing Management Fundamentals of Marketing Marketing Management Marketing – A Managerial Introduction Principles of Marketing 15 . Pricing Strategies. Pricing Decisions: Objectives. 2. Consumer Behaviour : Factors influencing consumer buying behaviour. Branding. 5.

V. Pandey 2. Benefit-Cost ratio. Bonus Shares. Forms of Dividends theories. Recommended Text Books S. Source of Long Term funds: Equity shares . Van Horne & john M. Hampton Title Financial Management Financial Management Financial Management ( Theory & Practice) Title Financial Management & Policy Fundamentals of Financial Management Principles of Corporate Finance Financial Decision Making Concept. Capital structure : Determinants of Capital Structure. types. 5.G. Capital Budgeting: Capital Budgeting process . Marks : 100 External Assessment : 60 Internal Assessment : 40 Evaluation of Financial-management.M. Van Horne 2. Management of Retained Earnings: Retained earnings & Dividend policy. takeovers and sell-offs. factors affecting long term funds requirements. James C. Operating and Financial Leverage . capital Rationing . public deposits. Gitman Principles of Management 16 . Khan & Jain 3. james C. Problem & Cases Financial Management Publisher Vikas publishers Tata McGraw Hill Tata McGraw Hill Publisher Pearson Education Asia Pearson Education Asia Tata McGraw Hill Prentice Hall India Himalaya Publishing House Pearson Education P. Advantages and disadvantages of leasing . Net Present Value methods. Introduction to various capital Budgeting Techniques. Brealy & Myres 4. Project formulation & Project Selection. Sources of working capital. 3. Acquisitions. Average rate of return . Consideration in dividend policy. IRR. Cost of Capital. Debentures. Working capital : Concept factors affecting working capital requirements. Author 1 I. John J. No. Corporate Restructuring : Reasons and factors affecting Mergers.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY FINANCIAL MANAGEMENT (MB-205) Max. determining working capital requirements . Prasanna Chandra Reference Books S.Sathyaprasad Lawrence J. Preference share . Recent Developments—Introduction to concepts of EVA. Capital structure theories. Author 1. No. MVA and CAPM. Lease financing: Concepts .Kulkarni B. scope and objectives of financial management . 6. Payback Period Methods.

Designing Questionnaire. Tests of Significance based on t. Scaling Techniques: Concept. F. Types and Techniques Sample Size Decision Theory of Estimation and Testing of Hypothesis Small & Large Sample Tests.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY WORKSHOP ON RESEARCH METHODOLOGY (MB 206) Max. Rating. scope. Executive Summary Bibliography format Presentation of report and acceptance Problem Recommended Text Books Sr. and Methods of Collection. Editing. Interviewing. Sampling Designs: Concepts. Types. Primary Data. Objectives of research Research Process Research Designs Defining a research problem Evaluating the research design for a decision situation Data types : Nature and measurement nominal. interval & ratio data Non parametric test : Sign test for paired data Data Collection: Secondary Data. Author Title 1 Cooper & Business Research Schindler Methods 2 Goods & Hatt Methods in Social Research 3 Kothari Research Methodology Publisher Tata McGrawHill Tata McGraw Hill Vishwa Prakashan 17 . ordinal. Z test and Chi-Square test . Coding. Report writing : Contents of report Tabulation. Limitations. Marks: 100 Internal Assessment : 100 Introduction to Research : Definition. Multi Dimensional Scaling. and Types. scales & ranking Scales Scale construction Techniques.

Querying: Creating. Network topologies. Weather forecasting & Remote Sensing Decision Support System. Inventory. Sen & Martin 4 Ron Masfield Title Fundamental of Computers Internet for Everyone Information Technology MS-Office Publisher BPB Leon Tech World Tata MCGraw Hill Tech Publication 18 . creating and printing reports. Text Books: Sr. editing and moving records.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY WORKSHOP ON INFORMATION TECHNOLOGY (MB-207) Max. Software and data. educational.K. MS Access: Creating database. Group Communication. deleting and moving records. Home. Railways etc. Network Communication Devices. Querying: creating. Science. Person to person Communication. Physical Communication Media. Infromation Services. New Developments. Creating and Printing Reports. application of IT in Business & Industry. Foley. adding. Marks: 100 Internal Assessment: 100 MS Access: Creating database. Computer Network & Communication : Network types. Entertainment & Arts. Network Protocol (TCP/ IP) Range of Application: Scientific. Engineering and Math. Creating and using forms. Managing Data and Files. Education & Training. Business. creating and using forms. Information Systems. Author 1 P. voice. saving and editing.Sinha 2 Leon & Leon 3 Curtin. Communication – The Electronic Web : Network Applications : Fax. Information Technology: Introduction. adding. Saving and Editing.

Game Theory.M. 7. Queuing Theory : Models (M/M/1) : (FcFs/f). Replacement Models.Al) Title Quantitative Techniques for Managerial Decisions.K. 6. K. Quantitative Techniques in Management Operations Research Operations Research Management Science Management Science Title Quantitative Techniques Introduction to Operations Research Operations Research Operations Research Operations Research Edition 1st 2nd 12th 7th Publisher Macmillan Tata McGraw Hill Kedar Nath Ram Nath & Co Sultan Chand Reference Books S.Sharma V.Lee (et. Moore.K.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY APPLIED OPERATIONS RESEARCH(MB 301) Max.Taha C. Graphical & Simplex Method. 4. Recommended Text Books S. Assignment Models. Hillier & Lieberman 3. (M/Ek/1): (FcFs/f) and (M/M/C/) : ((FcFs/N) Inventory control (deterministic Models only) Dynamic Programming.No 1 2 3 4 5 6 Author J K Sharma N D Vohra S. 5. Tulsian & Pandey 2. Duality. decision tree analysis. Tata McGraw Hill McMillan Operations Research Operations Research- 19 . decision under uncertainity. PERT-CPM Decision Making: Decision making environment. Sharma H. Marks: 100 Internal Assessment: 40 External Assessment: 60 Introduction to OR Managerial Decision Making and OR.Kapoor Lee. decision under risk. Taylor S. and Sensitivity Analysis Transportation Models.D.Mustafi Kanti Swaroop Hira Gupta Edition 1st 7th Publisher Pearson Edn. Transshipment Problem. (M/M/1) : (FcFs/N). Traveling Salesman Problem.A. Linear Programming: Problem Formulation. J.No Author 1. OR Models: Principles and Types.

Performance and Discharge of Contract and Remedies for Breach of Contract. Marks: 100 External Assessment: 60 _____________________________________Internal Assessment: 40 Law of Contract: Definition. Capacity of parties. Dishonor of cheques and liability of banker and drawer. Legality of Object. Road. Garg & Mercantile Law Sarin Publisher Kalyani 20 . Difference between Transfer of Property and Possession. Rail and Shipping) Company law: Characteristic of Company. Free Consent. Kinds and Formation of Company. Consideration. Winding Up by court. Basic features of law relating to carriers (Air. Basic features of Central excise. Customs. Cheque and Rules Regarding the Crossing of Cheques. Taxation: Constitutional framework of taxation. Promissory Note. Formation of contract. Recommended Text Books S. Meeting. distinction between company and partnership. Introduction to the concept of agent and different types of mercantile agents. Negotiable Instrument: Bills of Exchange. Meaning of condition and warranties. Sale of Goods Act: Meaning. Author Title Chawla. Direct and indirect taxes. Law of Insurance: Fundamentals Elements of Insurance.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY CORPORATE LEGAL ENVIRONMENT (MB-302) Max. offer and Acceptance. Central and state sales tax. Right of an Unpaid Seller.No 1.

4. Decision Support & Structure of Decision Making. Effect of organisation on Information Systems and Vice Versa. Recommended Text Books S. Classes of DSS. Goyal McMillan Reference Books S. Introduction to CRM. Characteristics of GDSS. Information Presentation. Organisation & Information Systems : Relationship. Business process re-engineering. Decision Support & Repetitiveness of Decisions. Quality of Information. Sub-System. Systems Concept: Definition of a System. Decision Support Systems: Characteristics of DSS. GDSS. Application Examples of Information Systems.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY SEMINAR ON MANAGEMENT INFORMATION SYSTEM(MB 306) Max. Salient Feature of Organisation. Expert Systems Artificial intelligence. Advanced Information Systems: Knowledge Work Systems. supply chain management. Author Laudon & Laudon Title Management Information Systems: Organisation & Technology Management Information Systems: Managerial Perspectives Edition Publisher 7th Pearson 2. Marks: 100 Internal Assessment: 100 Introduction: Definition & Significance. Executive Support Systems. MIS Support for Programmed and Non-Programmed Decision Making. 2. Ross & Claggett Kanter Davis & Olson Title Information Systems: Management Perspective Information Systems for Modern Management Managing with Information Management Information Systems Edition Publisher 3rd Pearson 3rd 4th 2nd Prentice Hall India Prentice Hall India McGraw hill 21 . ERP: An Introduction. Model of Decision Making. Evolution. Conceptual & Physical Structure of MIS. 3.No 1.No 1. DSS Users. Author Alter Murdick. and Systems Concepts & Organisation. Information Concept: Definition of Information. Structure of MIS: Based on Management Activity & Organisational Function. Types of Systems. Business Process management. Business intelligence.

organisational capabilities in various functional areas and Strategic Advantage Profile. Mergers & Acquisitions. and strategic management (Business policy). Concept. social. Business level strategies—Porter’s framework of competitive strategies. Organistion structure and systems in strategy implementation. Corporate level strategies-. scope. Ethics and 22 . Balanced scorecard and key factor rating). Retrenchment and Combination strategies. and importance of strategy. Strategic decision-making. Strategic Analysis and choice—Corporate level analysis (BCG. nature. Corporate restructuring. Goals and Objectives. Process of strategic management and levels at which strategy operates.Stability. Environmental Appraisal—Concept of environment. Projects and Procedural issues. Differentiation and Focus strategies. Defining strategic intent: Vision. Strategy implementation: Resource allocation. Hofer’s product market evolution and Shell Directional policy Matrix). GE Ninecell. Values. Business definition. Conditions. Industry level analysis . Porters’s five forces model. Internal Appraisal – The internal environment. Leadership and corporate culture. historical analysis. risks and benefits of Cost leadership. Expansion. components of environment (Economic. QUEST and SWOT (TOWS).PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY STRATEGIC MANAGEMENT(MB 401) Max. Qualitative factors in strategic choice. Mission. Financial and non financial analysis. Identification of Critical Success Factors (CSF). legal. Concept of Synergy. Building and use of Core Competence. Role of strategists. political and technological). Environmental scanning techniques. Marks: 100 Internal Assessment: 40 External Assessment: 60 Definition. Location and timing tactics.ETOP. Importance. Industry standards and benchmarking. Methods and techniques used for organisational appraisal (Value chain analysis. Corporate Restructuring.

5. 4. Organistional systems andTechniques of strategic evaluation. Integration of functional plans.No 1. Strategic control and operational Control. 2.PTU/BOS/MB/210/28-06-2004/batch-2004 Social responsibility. 6. Author Ghemawat Ghoshal.No Author Title 1. Thomson & Strategic Management: Strickland Concept & Cases Reference Books S. Kazmi Business Policy & Strategic Management 2. 3. Recommended Text Books S. Piramal & Budhiraja Wheelen & Hungee Johnson & Scholes Jauch & Glueck Pearce & Robinson Title Strategy & The Business Landscape World Class in India Strategic Management & Business Policy Exploring Corporate Strategy Business Policy & Strategic Management Strategic Management Edition Publisher 2nd Tata McGraw Hill th 12 Tata McGraw Hill Edition Publisher 1st Pearson Education Asia st 1 Penguin 6th 4th 5th 3rd AddisonWesley Prentice Hall India Tata McGraw Hill AITBS 23 . Operational and derived functional plans to implement strategy.

L-M approach. project audit. Implementation of projects: Project scheduling & control. SCBA . rationale. preparation of projected financial statements viz. Contract management: basic concept. net present value method. net terminal value method. appropriate composition of funds (capital budgeting). internal rate of return. problems of project implementation. role of project manager. Economic & market appraisal including market survey for forecasting future demand and sales. Recommended Text Books S. 2. characteristics. Marks: 100 External Assessment: 60 Internal Assessment: 40 Project: Definition. accounting rate of return. Author Prasanna Chandra Title Projects. approaches to SCBA SCBA by FI’s : UNIDO approach. Project appraisal: Technical appraisal. projected funds & cash flow statements. project life-cycle. Financial appraisal: project cost estimation & working capital requirements. Project finance. importance. Preparation. Environmental appraisal. Preparation of detailed project report. Managerial appraisal. Project management: meaning and scope.meaning.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY PROJECT EVALUATION & IMPLEMENTATION (MB 402) Max. Appraisal Budgeting & Implementation Title Project Management Managing Project Risk Practical Project Management Project Management & Control Edition Publisher Tata McGraw 4th Hill Reference Books S. Remedies for non-performance of contract. 4. sources of funds. Need & techniques for ranking of projects : payback method. multiple internal rate of return. types. projected income statement. 3.No 1. Projected balance sheet. Author Maylor Chong & Brown Ghattas & McKee Narendra Singh Edition 2nd 1st 1st 2nd Publisher Pearson Pearson Pearson Himalaya 24 . social appraisal of projects in developing countries with special reference to India.No 1. steps in identification of projects.

Test Marketing Advertising Research: Media Research. Factor Analysis. Sales Forecasting Market Segmentation Product Research: New Product Development Process. Retail Location Research Brand Positioning International Marketing Research Motivation Research Recommended Text Books S.Introduction Marketing Research & MIS. Research Process Research Design: Exploratory. Hill Himalaya 25 . Market Potential Analysis. TulI&Hawkins 2. Cluster Analysis. Naresh Malhotra 2. Boyd.No Author 1.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY MARKETING RESEARCH (MB-601) Max.No Author 1. Multi Dimensional Scaling Applications of Marketing Research:Sales Analysis. Conjoint Analysis.Beri Mishra Publisher Prentice Hall India Prentice Hall India TataMcGraw 4. Publisher Pearson Education. Green. and Experimental Designs Methods of Data Collection. AITBS Title Marketing Research Research for Marketing Decisions Marketing Research Modern Marketing Research G. Marketing Decision Support System. Data Preparation Data Analysis: Discriminant Analysis. Westfall & Stasch Luck&Rubin Title Marketing Research: Applied Orientation. 3. Marketing Research Marketing Research Prentice Hall India Reference Books S. Descriptive. Tull & Albaum 3. Scaling Techniques and questionnaire design. Marks: 100 Internal Assessment: 40 External Assessment: 60 Basic concepts of Marketing Research .C. Copy Testing Pricing Research : Skimming and Penetration Prizing Distribution Research : Warehouse Research.

Role of Advertising in Marketing Mix. Scope and Social Implications. Consumer Vis –a-Vis Industrial Buying Behaviour. vanity and consumer behavior . Functions and Client Relationship. Recognition and recall. Audio. Media Planning. Advertising Campaign: Introduction. The process of opinion leadership and motivation behind opinion leadership. Communication Models: AIDA Modal. Product personality and brand personification . Celebrity and family. Impact.40 Concept of Integrated Marketing communication. Creative styles. Kollat-blackwell and Nicosia models of consumer decision-making . Influence of reference group – Friendship . Positioning Perceived price. Consumer decision making process: Routinised response . Advertising as a communication Process. Diffusion and adoption process of innovations. Publicity management Advertisement Vs sales promotion: Synergy & Trade-offs Consumer behavior : Scope . Media: Types of Media. Profile of consumer innovators. subculture and cross – culture factors on consumer behavior . and Multi-Media Strategies. Consumer Perception : Absolute and differential threshold . Role of personality in understanding consumer diversity. work. Advertising Budget. relationship marketing . Personal Selling : Role. Advertising Agencies: Structure. 26 . Objectives. Cognitive dissonance theory and attribution theory . Design of persuasive communication . importance and interdisciplinary nature. Self-image . Marketing Strategies. Copywriting for print. quantitative and qualitative research rational vs emotional buying motives. Guidelines for copywriting. Laivdge – Stenier Model. Marks – 100 External Assessment – 60 Internal Assessment . Manufacturer’s image . Sales promotion : Tools. culture . Engell.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY CONSUMER BEHAVIOUR & PROMOTION MANAGEMENT (MB-602) Max. subliminal perception. limited and extensive problem solving behavior . Perceptual selection . TV and outdoor media. Advantages & Disadvantages Comparison of different promotion tools Guidelines for selecting appropriate tool and analysis of application of certain tools in select industries. quality and risk . Planning and Managing. organization and interpretation. Impact of social class. Laws and Ethics of Advertising in India ASCI. Advantages & Disadvantages over other promotion tools Publicity : Role of publics and publicity. Attitudinal and behavioral measures of brand loyalty. The consumer research process . Guidelines to develop effective integrated marketing communication Advertising: its definition. Evaluation of Advertisements: Measuring Advertising Effectiveness. Advertising layout. Dynamic nature of motivation. Media Selection. Howard-Sheth. Consumer gifting behavior . Consumer protection and MRTP.

Author Schiffman & Kanuk Laudon & Bitta Nair Title Consumer Behaviour Consumer Behaviour Consumer Behaviour Publisher Pearson Education Asia Tala McGraw 3. Myers & Aaker Reference Books S. No. 1. Author 1. 2.PTU/BOS/MB/210/28-06-2004/batch-2004 Recommended Text Books S. Engell. Himalaya William Wells John Burneff Batra. Kollat & Blackwell Advertising (Principles & practices) Advertising Management Prentice Hall Publisher Dryden Press Title Consumer Behaviour Chunawalla& Rathor Sengupta Foundations of Advertising Brand Positioning Himalaya TataMcGraw 27 . No.

Communication Strategies Factors related to Pricing. Customer Service Function. Interactional Conflicts. Quality Gaps Model. Woodruff. Managing Demand. Pricing Strategies Service Quality and Productivity. Zeithmal. Marks : 100 External Assessment: 60 Internal Assessment: 40 Growth of service sector economy. Positioning Maps Servicescape Types. Intermediaries and Customer Participation.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY SERVICES MARKETING (MB-603) Max. Helen Kotler. Service Classification. Christopher H. Consumer Behaviour in Services. 2.V. Verma H.Concept. Lovelock. Internal Marketing Recommended Text Books Sr. Servicescape effects on behaviour Importance and Strategies for effective delivery through Employees. Service Marketing Triangle. Developing Positioning Strategy. Reference Books Sr. Customer Expectation of Service. Customer Perception of Service. Philips & Andreason Books Services Marketing Services Marketing Publisher Tata McGraw Hill Pearson Education Books Marketing of Services The Essence of Service Marketing Services Marketing Marketing of Non-Profit Organizations Publisher Prentice Hall 28 . Service recovery. Understanding Customer expectation and Perception through Marketing Research. Services Management Trinity. Managing Capacity. Benefits and Strategies. Service Marketing Mix. Prescriptions for closing Quality Gaps. Valarie A 2. Author 1. Supplementary Services. 4. 3. Pricing approaches. Payne A. Quality Gaps. Market Segmentation and Targeting. Relationship Marketing . Service Development and Design: New Service Types. Service Characteristics. Waiting Line Strategies Services Marketing Communication Mix. Author 1.

Aaker Urban. Organization for Product Management. Concept Testing. Brand Equity Brand Building: Brand Building Process.Merle Crawford 2 Donald Lehmann 3 Subroto Sengupta Suggesting Reference: Sr. Marks: 100 External Assessment: 60 Internal Assessment: 40 Product Concepts: Product Mix concepts. Brand Personality. Product Planning: Marketing Plan. Test Marketing. Product Market Strategies. Positioning Strategies. Portfolio Analysis. Product Positioning: Concept. Books New Product Management Product Management Brand Positioning Books Product Planning & Management Positioning: The Battle for your Mind Managing Brand Equity Essentials of New Product Management 29 . Brand Strategy Decisions. Brand Identity. Product Evaluation. N. Brand Positioning and Repositioning. Brand Licensing and Franchising. Market Potential and forecasting. New Product Development Process: Concept Generation. New Products: New Product Categories. Benefit Segmentation. Pricing Strategies. Brand Image. Designing the Offer: Perceptual Mapping. Test Marketing & Product Launching. Marketing Strategy Development. 1 2 3 4. Product Life Cycle: Product Life Cycle Stages and corresponding Strategies. Branding Decisions: Branding Brand Name Brand Characteristics. Preference Analysis. Product Classification. Product Use Testing. Concept Screening. Packaging and Labeling Recommended Texts Sr. Concept of Product Testing. and Dholakia.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY PRODUCT & BRAND MANAGEMENT (MB 604) Max. Hauser. Pricing the Offer: Price Elasticity of Demand. Product Launch. Author 1 C. Costs. Product Development. Conjoint Analysis. Product Differentiation. Author William Moore Ries & Trout David A.

warehousing. Sales Budget. Comparing Standards to Performance. Basic types of sales organization structures: Relationship of sales department with other departments in the organization.Setting Standards. containerization. Sales Quotas. Sales Territories. Neglect of physical distribution function in India & its cost. Controlling the Sales Force: . Determining Sales Related Marketing Policies. Control. In house branding Vs multi branding strategy. challenges & Advantages Role of Information technology & IT Decisions Franchising : Issues. challenges. Personal Selling objectives. advantages & disadvantages Guidelines for effective franchisee system Introduction. mode choice. design. Sales Contests. order processing. Introduction Supply chain management Role of IT in logistics 30 . material handling. Introduction to CRM & Relationship Marketing Retailing : Location . inter-modal transport. routing.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY SALES. components. Managing Distribution Channels Motivating Sales Personnel Compensating Sales Personnel. Logistics information system: need. CHANNEL & LOGISTICS MANAGEMENT (MB-605) Max. Issues. packaging. Logistics organization. Transportation modes. Marks – 100 External Assessment – 60 Internal Assessment-40 Objectives of Sales Management. transportation.Issues & challenges Merchandising :Multi branding Vs exclusive stores Space management Retail Chain management. concept & significance. inventory control. role of information in Logistics. location analysis. Logistics functions & cost physical distribution. interface with production & marketing. functions. Selling process. International Logistics.

Manning &Reece 2. Bowersox Close & Hat Trick: 3. Govoni & Still 7. Stock & Lambert : 5. Ballou :. Cundiff.PTU/BOS/MB/210/28-06-2004/batch-2004 Books Recommended Sr Author 1. Khanna: 6. 4. David Jobber & Geooff Lancaster Title Publisher Selling Today Pearson Logistics Management Basic Business Logistics Strategic Business Logistics Physical Distribution Management Sales Management Prentice Hall Selling & Sales Management 31 .

International economic environment. 3. Recommended Text Books S. planning of export marketing strategy-product. and distribution channel.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY INTERNATIONAL MARKETING (MB 606) Max. reasons for entering export marketing and organisation of an export department. Marks: 100 External Assessment: 60 Internal Assessment: 40 Meaning and scope of international marketing. 2. International marketing research. export finance.No 1.No 1. international monetary system. shipment and procedures thereof. processing of an export order. The selection of export markets. The procedure and practices of processing of an export order. pricing. 2. world trade tariff and non-tariff restrictions. Author Onkvisit & Shaw Cherunilam Jain Catebra Title International Marketing Analysis & Strategy International Marketing International Marketing Management International Marketing Edition Publisher 3rd Prentice Hall India st 1 Himalaya 3rd CBS 9th McGraw Hill 32 . organisation and structure of export and import houses. International marketing tactics. Direction & composition of Indian exports. producing for exports. role of WTO and trading blocks.SAPIA& Trading pattern in South Asia. export quality control. difference between domestic and international marketing. 4. promotion. Indian export and import policy export promotion organizations. export incentives. Export documents. SAARC. Author Keegan Cherunilam Title Global Marketing Management International Trade & Export Management Edition Publisher 7th Pearson Education Asia 7th Himalaya Reference Books S.

definition. Role of government & NGOs in rural marketing. fertilizers. development programmes. Krishnamacharyulu & Ramakrishnan 2. Rajagopal Sukhpal Singh Title Rural Marketing – Text & Cases Rural Marketing Indian Rural Marketing Rural Marketing Management Edition Publisher Pearson Education 1st Asia National Publishing House Rawat Publishers 1st Vikas 33 . Market strategies & tactics with reference to rural markets. scope & importance in India.No Author 1. occupation. Problems in rural marketing. local requirements. agricultural output & other services. market research (with special reference to seeds. farm equipments. land distribution & use. Marketing of agricultural produce: regulated markets. Product marketing & service marketing in rural India: product planning. artisan products. new techniques. Factors influencing rural marketing: Socio-cultural factors. 4. communication media & message. credit availability. Size & structure of rural markets.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY RURAL MARKETING (MB 607) Max. cooperative marketing & processing societies. Consumer education & consumer movement in rural India. literacy level. Samiudin & Rehman 3. Rural Market Index: Thompson index. distribution C channels. infrastructure. cottage industry. Rural Industry: Marketing of rural industry. Reference Books S.) Marketing of consumables & durables. communication media. population. Marks: 100 External Assessment: 60 Internal Assessment: 40 Rural Marketing: nature.

origin and growth of mutual funds. procedural aspects in factoring. business difference between leasing & hire purchase. SEBI regulation. rates. Depository: Introduction.the concept and objective of credit rating. advantages and disadvantages in mutual fund schemes. Trustees. Clasification of mutual fund schemes.development of factoring types & importance.Gordon & K.credit and debit cards. types of leasing business. Treasury bill market-introduction. Factoring .Origin and development of merchant banking in India scope. guidelines for venture capital. pros and cons. 182 days treasury bill market. Concept. Credit rating . recent developments. venture capital in India. Credit process followed by credit card organisations.introduction. NAV and pricing of mutual fund units. factors behind imderdevelopmentr Market for CPs and CDs : introduction. Services Ltd. factors affecting credit rating & procedural aspects.Bansal Merchant banking & Financial Unistar Books Pvt. Mutual funds and AMCs. functioning of depository systems. various credit rating agencies in India and International credit rating agencies. 91 days. remat. and custodians.concept. Factors affecting utilisation of plastic money in India. participation.t Merchant bankers. constitution & management of MFs . depository systems in India. Latest guidelines of SEBI w. bills of exchange. Venture capital . process of switching over to depository systems.r. schemes. demat. Author Books Publishers 1 E. Merchant Banking . prospects of factoring in India. Natarajan Financial Markets & Services Himalaya Publishing House 2 Lalit K. meaning. Recommended Text Books Sr. interest rate determination.concepts and characteristics of venture capital. Commercial bill market .Sponsors.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY FINANCIAL SERVICES (MB-621) Max. financial aspects. location. Discount market and market for financial guarantees. AMCs. Call money market: introduction. volume of call loans. call rates. Leasing-concept and development of leasing.Meaning. benefits. 34 . size of rnarket. types and their importance. advantages to lessor and lessee. Plastic Money — Concept and different forms of plastic money . organisational aspects and importance of merchant bankers. State of mutual funds in India. depository participants. Marks : 100 Exeternal Assessment : 60 Internal Assessment : 40 Financial Services .

M. Ltd. L. Author 1. Mahesh Puliani 2. Tata McGraw Hill 4.Machiraju Books SEBI Manuals Financial Services Merchant banking – Principles & Practices Financial Institutions & Markets Publishers Bharat Law House Tata McGraw Hill New Age International Pvt.Bhole 35 . H. Edited by Ravi Puliani.PTU/BOS/MB/210/28-06-2004/batch-2004 Reference Books Sr. M.R.Khan 3.Y.

confidence indicators. Technical analysis .PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY SECURITY ANALYSIS & PORTFOLIO MANAGEMENT (MB-622) Max. alternative classification of industry. points & figure charting. formula plan. Portfolio analysis selection: portfolio theory. market sentiment indicators. SWOT analysis for industries.No Author Title Publisher 1. and philosophy of individual & institutional investors. corporate or folio management in India.K. optimum portfolio. economic factors & industry analysis. industry analysis: introduction. Robert Hauge Modern Investment Theory 3. semi-strong. key role of financial analysis. difference between future.nature and style of management. capital asset pricing theory (CAPM). ratio analysis. Efficient market theory random walk: weak form. concept of futures. Empirical tests. portfolio revision techniques. capital market line. pricing of option futures. efficient set of portfolios.different techniques of analysis. its types. Bhalla Investment Management: S Chand Security Analysis and Portfolio Management 36 . industry life cycle analysis. strong form of market. options. volume indicators. DOW theory. Fundamental analysis: concept & significance of economic analysis. bar charting. need for industry analysis. option contracts settlement. technical & fundamental analysis. forwards & badla contracts. Comparison of random walk. constant value & constant ration plan. characteristics of future contract. Company analysis .. Marks: 100 External Assessment : 60 Internal Assessment : 40 Investment management: objective. Recommended Text Books S. investment opportunities. option trading. Fischer & Jordon Security Analysis & Prentice Hall Portfolio Management India 2. V. dollar cost averaging. return portfolio risk. Options & futures: concept of derivatives. security market line.

growth. Management. Role & functions. Theories of Liquidity Management.N.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY MANAGEMENT OF BANKING & FINANCIAL INSTITUTIONS (MB-623) Max. Bhole MB 514 : Financial Markets & Institution 37 . Management of Primary & Secondary Reserve.. Srivastva Madhu Vij R. functions. Management of Loans.M. SEBI regulations. Commercial Banks: Evolution. Marks: 100 External Assessment : 60 Internal Assessment: 40 Financial Institutions: Definition. Reserve Bank of India: Organisation. Management and Organizational setup. Credit Control. structure & working of development banks.. Aggarwal Machiraju : Management of financial Institution : Management of Financial Institutions in India : Financial Liberalization in India : Indian Financial System LM. Deposit Insurance: Concept & working of Deposit Insurance Introduction to DICGC REFERENCE BOOKS: R. Types. Mutual Funds: Evaluation. & different types of schemes. Development Banks in India: Types. Assets & Liabilities. and Role of Financial Institution in Economic Development.

tax evasion & tax avoidance. Foreign collaborations and joint ventures. Tax planning relating to following areas: Ownership pattern. Vision Books 3 Corporate Tax Planning 38 . computation of tax liability and MAT provisions. Rates of tax. Location of Business. Vinod K. inter corporate dividends. Rates of tax & computation of tax liability. Subash Lakhotia Books Direct Taxes – Law & Practice Direct Taxes – Law & Practice Publishers Wishwa Taxmann’s Publication Pvt. Kapil Singhania. export or local sales. Vinod K.Lakhotia. Recommended Text Books Sr. Amalgamation and merger of companies. Ltd. own or lease. 1 Author Girish Ahuja & Ravi Gupta Dr. Singhania. Set off and cany forward of looses. Tax planning under Wealth Tax Law. Managerial decisions like make or buy. Singhania. Deductions out of gross total income. Basic definitions under income tax act & determination of residential status. Set off and carry forward of losses.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY DIRECT TAX PLANNING (MB-624) Max. close or continue. Individual Taxation: Computation of income under different heads of income & clubbing provisions. Double Taxation Avoidance Agreements. Ltd. 1 2 Author Bhagwati Prasad Dr. Marks: 100 External Assessment : 60 Internal Assessment: 40 Concepts of tax planning. 2 Reference Books Sr. Monica Singhania R. Corporate Taxation: Computation of income under different heads of income. Taxmann’s Publication Pvt. Monica Singhania Books a) Corporate Tax Planning & Management b) Systematic Guide to Income Tax a) Direct Taxes Planning & Management b) Students Guide to Income Tax Publishers Bharat Law House Pvt. Introduction to TDS and payment of Advance Tax. Exempted incomes. Deductions out of GTI. Kapil Singhania. replace or repair. Tax planning relating to individuals (in general) and tax planning relating to employee's remuneration. Nature of Business. Dividend policy.N. issue of bonus shares. importance & scope of tax planning. Ltd.

benefits. Foreign direct investment & foreign institutional investment foreign collaboration trends since liberalisation. currency coupon. Different types of risks: country risk analysis. London.G. bond market. medium & long term national currency financing foreign currency financing. trade &eSapital flo^W. International Jinancial environment: international transactions & financial market. third world and Asian stock exchanges: working and their influences. ADB. foreign portfolio investment. futures markets in growing world. interest rate. Financial innovation & risk sharing: introduction. ADR.Levi Books International Financial Ma International Finance Publishers Prentice Hall India McGraw Hill Inc Reference Books Sr. International stock exchanges: New York . limitations & specific guidelines issued by FIPB. Multilateral financial institution : WB/IMF. Basic instruments. Export & import financing: role of commercial banks. 2 Author V. types. the securities market.Apte V.Bhalla Books International Finance International Financial Management Management Text & Cases Publishers Excel Books Tata McGraw Hill Anmol Publications 39 . ECBj^their process of issue. private investment companies. FEMA.Sharan Maurice D. 1. Recommended Text Books Sr. financial future trading. developments in international finance: country funds. Luxemburg. swap markets. private non-bank sources of finance. EURO issues. International financial investment strategies and regulations for Indian Companies. basic swap structure. Financial operations of multinational corporation: sources & investment: short. regional & national development finance.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY INTERNATIONAL FINANCE (MB-625) Max. GDR. Marks: 100 External Assessment: 60 Internal Assessment : 40 International Finance : concept & role of international finance manager in multinational corporations.K. fixed rates currency. role of financial futures. 1 2 3 Author Madhu Vij P. inflationTexcEahge control & currency devaluation. ex-proprietary action etc.

importance of working capital.C.. need. investments. M. inventory control models. Jain 2. W. motive for holding cash and marketable securities.K. sources of finance including accruals. W. Cash concentration strategies. other collection systems. requirements. factors determining the cash balance. commercial papers and factoring.C. futures & options on futures. right debentures for W. public deposits. hedging cash balance uncertainties. other control devices. levels of working capital investment. methods of financial forecasting. sources of uncertainly in cash forecasting. policy. Concept of working Capital . types of marketable securities.Y. forecasting daily cash flows. Chore. No Author Title 1. Inventory management : introduction type of control required. Advance by commercial banks. Khan & Financial Management P. hedging via interest rate.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY WORKING CAPITAL MANAGEMENT (MB-626) Max Marks:100 External Assessment:60 Internal Assessment:40 Working Capital Management: Introduction.C. & banking policy (Tandon.C. shortterm loans from Fls. ICDs. managing the cash flow. credit policies. benefits. the cash system. mailed payment collection system. computation of working capital. inventory control responsibility. determinants. Forecasting cash flows: introduction. Marathe committee reports.C. Bhalla Title Working Capital Management (Text & Cases) Publisher Anmol Publications Reference Books S. types of collection systems. Financing and control of working capital-introduction. credit terms. factors influencing W. Recommended Text Books S. regulation of bank finance. Van Horne Financial Management & Policy 3. C. inventory management & evaluation. objectives. K. James C. trade credit. Planning of working capital investment: introduction. optimal level of W. Prasanna Chandra Financial Management – Theory & Practice Publisher Tata McGraw Hill Person Education Asia Tata McGraw Hill 40 . investment in marketable securities. No Author 1. disbursement tools. Overall W. Receivable management: introduction.) Cash management system: introduction. costs. operating cycle and cash cycle. evaluation of the credit applicant. V. collections from accounts receivable. cost of holding inventories.

Maciariello/Calvin J. Behavioral considerations. Author 1 Joseph A. P. TQM and DSS. Marks – 100 External Assessment – 60 Internal Assessment-40 Management Control System : Basic concepts. Datar Books Management Control Systems Management Control Systems (Principles & Practice) Modern Management Control Systems : Text & Cases Cost Accounting Publishers Prentice hall of India Pvt. Modern control methods :JIT. Performance analysis and measurement. Transfer Pricing: Objectives and methods. Behavioral aspects of budgets.Anthony & Vijay Management Govindrajan systems Reference Books Sr.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY MANAGEMENT CONTROL SYSTEM (MB-627) Max. Variance analysis and reporting. Types of budgets. Kenneth A. Horngren. Responsibility Centers: Revenue and expense centers.Kirbi 2. Impact on management compensation. Foster.Merchant 4. Ltd. Recommended Text Books Sr. nature and scope. Budgeting: Budget preparation. Profit centers. Control in service organizations. Control environment Concept of goals and strategies.Saravanavel Publishers Control Tata McGraw Hill 3. Author Books 1 Robert N. Himalaya Publishing House Pearson Asia Education Prentice Hall India 41 . Investment centers.

equity based strategies. Legal. Ltd.Bansal William F. exchanges rates. Accounting and Taxation. Futures and Other Derivatives Derivatives New Financial Instruments Financial Engineering Publisher Prentice Hall of Pvt. compounding. hybrid securities. Risk Management Techniques. Ltd.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY FINANCIAL ENGINEERING (MB-628) Max. Growth and Contributory factors to Growth of Financial Engineering Skills and Knowledge Required: Statistical. portfolio analysis. asset liability management. Conceptual Tools Required: Time Value of Money. speculation. equity-related instruments. Legal protection for innovative instruments: Copy right. Future Trends: Financial Engineering and Globalisation. Technology. arbitrage.Meaning.V. design.Hull 2 3 4 T. difference between financial engineering and financial analysis. Modeling. investment horizons. Processes and Strategies: Asset-Liability Management. scope. tax-driven strategies. risk and types of risks. hedging. Marks – 100 External Assessment – 60 Internal Assessment-40 Overview . Books: Sr. trade mark and competition law. Ltd. 1 John C.Somanathan Julian Walmsley John F. yield curve. Physical Tools of the Financial Engineering: Model for new product development: direction. 42 5 Investments . Prentice Hall of Indian Pvt. testing Debt market innovations. Autor No. interest rate.Sharpe Title Options. tools used in financial engineering. Restructuring and leveraged buy-out (LBO).Marshall and Vipu K. Tata McGraw Hill PHI Prentice Hall of India Pvt.

P. 2. Acceptance Sampling. 3. Pareto Analysis. Quality Costs and its Analysis. Quality Problems and Causes. Organization for Quality. Life Cycle Costs.M. Author Juran.Concepts. Marks: 100 External Assessment: 60 Internal Assessment: 40 Quality . ISO 9000 Series Concepts and Procedure Recommended Texts: Sr. Author Chandra Bounds Eugene Grant Books Quality Circles Total Quality Management Statistical Quality Control 43 . Contributions of Deming. Ishikawa Cause and Effect Diagnosis. Quality Assurance and Total Quality Management. Strategic Quality Management Quality Management in Marketing Quality Management in Designing Quality Management in Manufacturing Quality Management in Suppliers Quality Management System Total Quality Management . Quality Control . Statistical Process Control. Role of Quality in Changing Business Conditions. N. Developing a Quality Culture. Philip Crossby. Juran. 2. Control Charts. Difference between Inspection. & Gryna. J. Logothetis.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY QUALITY MANAGEMENT (MB-641) Max. Kaizen. Trade off between Quality Costs and Schedules.Concepts. 1. Quality Control. Books Quality Planning & Analysis Total Quality Control Suggesting Sr.Quality Assurance. Quality Certification .Control of Quality.M. 1.

Aggregate Planning Process.N. Procedure Scheduling. Author L. Operation & Route Sheets. Production Control for Batch production: Inventory Control for Single and Multiple Products. Plant Location. Production Organization: Organization Structure. 2.John Collary Jr. Production Order: Process Charts. Input / Output Control. Sections of Planning & Control Department. Production Control: Machine Loading. Forms Schedules. Production control for Job Shop Production: Jumbled Flow in a Job Shop. Production Procedure: Production Cycle. Eilon Samuel N. Objectives. 3. Production Planning: Operations Planning and Scheduling Systems. Factors influencing Scheduling. Sr. Forward and Backward Scheduling.G. 4 5.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY PRODUCTION PLANNING & CONTROL (MB-642) Max. Gatt Load Chart. Inputs of Schedule. Marks: 100 External Assessment: 60 Internal Assessment: 40 Production Planning & Control: Importance. Infinite and Finite Loading. Planning & Control in the Production Procedure.Nair Book Management of Production System Production & Operations Management Production & Operations Management Elements of Production Planning & Control Production and Operations Management Suggested References: Author Books P. recording Progress. Recommended Texts: Sr. 1. Dispatching. Robbert D. Material Requirement Planning (MRP). Production Control for Mass Production: Design of Production Line. Assembly Line Balancing.Aggarwal & Parag Diwan Adam & Ebert Dilworth James B. Master Production Schedule (MPS). Breakdown of the Production Order & preparation of various Cards. Job Sequencing for Machine Limited Scheduling Systems. Reducing Scheduling Problems. Line of Balance. Functions Types of Production Systems. Drawing a Job Schedule. Robert Fair Busbridge Principles & Production Control 44 . Plant Layout. Disaggregation of Aggregate Plans. Job Sequencing for Men and Machine Limited Scheduling Systems. Expediting. Product Selection. 1. Operations Capacity Planning. Production Master Programmes. Visual Load Profiles. Rough Cut Capacity Planning. Production Operation Planning & Control Landel. Process Selection. Strategies for Aggregate Planning. 2. Detailed Scheduling: Gantt Scheduling Chart.

Dynamic and Deterministic Models Probabilistic Models: Determination of EOQ under various conditions of Demand and Lead-Time Analysis. Evaluation of Material Handling. Maximum and Minimum Level. GOLF. Limitations and Advantages of MRP. Marge J. Control Policy.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY INVENTORY MANAGEMENT (MB-643) Max. Dobler & Burt 4.Aggarwal & Parag Diwan Recommended References: Sr. Material Requirement Planning (MRP). Re-order Level. Marks : 100 External Assessment : 60 Internal Assessment : 40 Inventory: Concept. Inventory Control: Objectives. Traffic : Transportation cost. Model of transportation. Stores Management: Store Objectives. Factors affecting Inventory. Author 1. Standardisation. Economic Order Quantity (EOQ). Shipping terms. Transportation Strategy and Cost Reduction. MRP Objectives & Methods. Preservation.F. Just in Time (JIT) Inventory Models: Static. HML Analysis VED Analysis. Cost Reduction Methods. Buying Surplus Material Recommended Texts: Sr. FSN SOS XYZ Classification. Order Point. Books Inventory Management Production Planning & Inventory Control Purchasing and Supply Management Production and Operations Management Management of Production System Books Production Inventory Systems : Planning & Control Production Planning & Inventory Control 45 . Safety or Buffer Stock. Receiving Procedures and Control. Inventory Classification. MRP System Components.N. Gopal Krishan & Sandelya 2. Functions of Inventory. Factors affecting Stock levels. Stores Location and Layout. Waste management : Sources of Surplus. Author 1. Issue Control. SDE. Disposal of Surplus. Lead Time. Loss and damage of Freight Demurrage. Adam & Ebert 5. Stores Documentation. Identification of Materials. Feedback Inventory Information System. Buffa & Taubert 2. L. Inventory Costs. BASIC EOQ Model. Advantages and Disadvantages of Inventory. Selecting Inventory Control Techniques: ABC Analysis. Storing of Materials. Perpetual Inventory System. Billington 3. Stores system and Procedures Classification and Codification. Material Handling : Choice of Equipments. McLeavey. Narasimhan. Stock Valuation Methods and Stock Verification.

Steps for Value Analysis Spares Part Management: Inventory Problems. Inventory Control. Gopala Krishan References: 1. Loss and Damage of Freight. L. Transportation Strategy and Cost reduction Recommended Texts: 1. Demurrage. Sources of Cost Data. Pricing Principles: Economic Consideration in Determining the Right Price. Competitive Bidding. Techniques. Target Costing. Vendor Rating. Categorization. Discounts. Import Substitution Public Buying Traffic: Transportation Cost. Techniques.G. Aggarwal & Parag Diwan 2. Negotiation: Objectives. Methodology. Vendor Development & Maintenance. Cost Analysis: Elements of Affecting Costs. Objectives Make or Buy Decisions Materials Planning Materials Codification: Evolution of Codes.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY PURCHASING MANAGEMENT (MB-644) Max. Advantages Standardization: Definition. Relationship pf Purchasing Department with other Departments. Marks: 100 External Assessment: 60 Internal Assessment: 40 Role. Nair : Purchasing & Supply Management : Purchasing & Materials Management : Management & Production Systems : Production & Operations Management 46 . Specification. Shipping Terms. Supply Management Activities. Direct & Indirect Costs. Purchasing Cycles Supply Sources: Importance of Source Selection. Profit Centre Concept. Application. Purchasing Objectives and Policies Operating Procedures. Dobler & Burt 2.N. N. Classification. Pricing Factors Purchasing Functions. Advantages. Procurement. Selecting the Source. Price Negotiation Contract Management. Price Analysis. Techniques Value Analysis: Concept. Organisation for Value Analysis. Process. P. Modes of Transportation.

Fredruck Betz 3. Sharif Nawaz 2. Impact of Technological Change on Employment and Productivity. Technological environment in India . Prentice Hall Longman Publications ESCAP Secretariat. . patents. Technology Forecasting.its impact on Indian Economy. Mauk Dudgson 4. quality systems and market feedback.O. REFERENCES: 1.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY TECHNOLOGY MANAGEMENT (MB-645) Max. UN-ESCAP : Management of Technology Transfer and Technology : Managing Technology. Technology Development. Strategic Considerations. APCTT Bangalore. trade marks. Evaluation/Assessment of competing Technologies. CSIR in development and dissemination of technology. TRIPS and W.T. role of various government. 47 .Technology policy. : Technology for Development. Foreign Diffusion. Social consequences. Law regarding protection of trade intellectual property rights. Technology Absorption and Diffusion. Marks: 100 External Assessment: 60 Internal Assessment: 40 Management of Technology: Various aspects and Issues. Technology development at organisation level. organisations such as DST. Technological change and Innovation. Acquisition and Transfer. Collaboration and Strategic Technological Alliances. role of information system. : Technology Strategy and the Firm.

Flexible Manufacturing System (FMS). Advantage of JIT Manufacturing. job batch and flow production methods. Manufacturing System Design: Organisation of Manufacturing Operation. Bench Marking. Technology Audit. James B. Group Technology . REFERENCES: 1. Elements that support JIT flow. Strategic Alliances. Theory of Constraints. Artificial Intelligence (AI). Reverse Engineering. Technological Innovation in Manufacturing: Automated Design Support. Theory of Constraints & Synchronous Manufacturing: Introduction. People Involvement.coding composite component. Dilworth 3. Simultaneous Engineering. Optimised Production Technology (OPT). Five Ps of production. The Goal of Performance Measures.Narasimhan Mcleavey. Controlling the Production. Corporate Strategy & Manufacturing Strategy. Marks: 100 External Assessment: 60 Internal Assessment: 40 Production function: Production function & the organisation. Planning & Controlling the Operations . Product flow analysis.Product Selection Linking the product with marketing. Computer Integrated Manufacturing (CIM). Synchronous Manufacturing. total Quality Control. Computer Aided Manufacturing (CAM). Muchbevan Dekland & Leckyer : Production Planning & Inventory Control : Production & Operations Management : Production & Operations Management 48 . Speed to Market. Planning the Operation. Group Technology and Just-In-Time. Production Strategy. Manufacturing & Service Strategies: Manufacturing as a competitive advantage. Billington 2. Just-In-Time Manufacturing: JIT manufacturing. Production Planning and Inventory Control in Manufacturing Strategy.PTU/BOS/MB/210/28-062004/batch-2004 PUNJAB TECHNICAL UNIVERSITY MANUFACTURING POLICY & IMPLEMENTATION (MB-646) Max. Setting up Production System. Automation in Services. The KANBAN System.

values. Recommended Text Books S. OD training. OD's future: Leadership & value. Model of Managing charge. Dec. creating parallel learning structures. The Six-Box Model. the consultant team as a microcosm. Research on OD: Some issues and problems. Historical background: various stages. Blake. depth of -" intervention. A normative-reductive strategy of changing.No Author Title 1. structural interventions. Parallel learning structures. trust. Richard Beckhard Organisation Development Strategies & Models 2. Third Wave Consulting. Foundations of OD. Teams and teamwork. ethical standards in OD. inter-disciplinary nature of OD. implications of OD for the client. the role of power and politics in the practice of OD. defining the client system. the consultant as a model. Patten Organisation Development through Team Building 5 Edgar F. Analysis of discrepancies. Organisational politics defined and explored. Nature of OD intervention. 1997. Action Research and OD Action research: a process and an approach OD Interventions: An overview. Power. Issue in Consultant-Client Relations: Entry and contracting. diffusion of technique. theories about the sources of social power. OD in Indian Organisations.1 1 49 . Positive developments in research on OD. team interventions. second-generation OD and extent of application.W. Politics and OD: Power defined and explored.Indian Management Vol. Bell 3. Training Experience: T-groups. Robert & Building a Dynamic Corporate through Grid OD Mounton 4. the dependency issue and terminating the relationship. integration practice. comprehensive interventions.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY ORGANISATION DEVELOPMENT (MB-661) Max. Systems theory. The future of OD: Fundamental strengths of OD. 36. Action research Managing OD Process: Diagnosis. on being absorbed by the culture. Thomas H. Behavioral Modeling and Career anchors. Organisation Development principles & Practices 7 Sprucing up the organisation . Phases of OD program. French Organisation Development Cecil H. Marks: 100 External Assessment: 60 Internal Assessment: 40 Introduction to OD: Definitions & its distinguishing characteristics. the nature of the consultant's expertise. intergroup and third party peace making interventions. Models and theories of planned change. assumptions and beliefs in OD. Participation and empowerment. Knowledge about OD. diagnosis and appropriate interventions. Wendell L. Huse Organisation Development & Change 6 Burke W. Applied behavioral science.

PTU/BOS/MB/210/28-06-2004/batch-2004

PUNJAB TECHNICAL UNIVERSITY TRAINING AND DEVELOPMENT (MB-662) Training and Development: Process and significance, Principles of Learning Identification of Training Needs, Evolving Training Policy. Training and Development Systems, Training Methods, Training Centres, Role of External Agency in Training and Development, Training for Change, Resistance in Training, Developing Effective Trainers, Designing training Prgrammes. Approaches to Management Development, Methods of Development, Designing Development Programmes, Team Building Exercises, Management Games Evaluation of Training and Development, Criteria, Problems and Steps involved in Evaluation. Emerging Issues in Training and Development in India. Suggested Readings: Sr. Autor No. 1 Armstrong M.A. 2 Dayal, I 3 4 Craig, Robert Lynton, R.P and U.Pareek Title Handbook of Human Resource Management Practice Manpoer Training in Organisations Training and Development Handbook Training and Development Publisher Kogan Page, London Prentice Hall of India, New Delhi McGraw Hill, New York Irwine Doresy, Howwood III

50

PTU/BOS/MB/210/28-06-2004/batch-2004

PUNJAB TECHNICAL UNIVERSITY

ADVANCED INDUSTRIAL PSYCHOLOGY (MB-663)
Max. Marks: 100 External Assessment: 60 Internal Assessment: 40 Introduction: Nature, Scope, and Problems & Objectives. Individual Differences and their Evaluation, Role of Heredity, Environment, Types of Individual Differences. Psychological tests in industries, their Utility, Reliability and Validly Attitudes: Meaning, Characteristics, Factors that Influence Development of Attitudes, Implication for organization. Industrial Morale : Meaning, Characteristics, Factors that Influence Morale, Measures of Improving Morale. Monotony: Fatigue and Stress: Meaning, Impact, Causative Factors. Motivation: Meaning, Types, Applications in industry - MBO, Job design. Work Environment: The Arousal Hypothesis - Noise, Illumination, Color, Vibration, Miscellaneous Factors. Rewtamended Text Books S.No Author 1. M.L. Blum & J.C. Naylor

Title Industrial Psychology - Its Theoretical & Social Foundations

Publisher CBS

2. Sr 1. 2. 3. 4.

Ghosh & Ghorpade Industrial Psychology Author Miner Schultz & Schultz Riggio Dubrin Title Industrial/Organisation Psychology Psychology & Work Today Industrial/ Organisational Psychology Applying Pschology:

Himalaya Publisher TataMcGraw Hill Pearson Prentice Hall Prentice Hall

Reference Books

Industrial & Organisation Effectiveness

51

PTU/BOS/MB/210/28-06-2004/batch-2004

PUNJAB TECHNICAL UNIVERSITY INDUSTRIAL RELATIONS & LABOUR LAWS (MB –664)
Max. Marks : 100 External Assessment : 60 Internal Assessment : 40

Industrial Relations – Concepts, Theories and Evolution. Systems approach to IR-Actors, Context, Web of Rules & Ideology. Trade unionism, Impact of trade unions on wages Tripartite and bipartite bodies. Anatomy of industrial disputes. Conciliation, arbitration and adjudication. Grievance Handling Collective Bargaining : Concept , meaning & purpose Approaches, techniques & strategies to Collective Bargaining Process of Collective Bargaining Impact of CB and workers participation in management on IR Industrial relations in UK & USA, Japan & Russia The Trade unions Act, 1926 { with amendments } The Industrial Disputes Act, 1947 { with amendments } Factories Act { with amendments } Reference: Sr. 1. 2. 3. 4. 5. 6. 7. 8. Author Johan.T.Dunlop Arun Monappa Mamoria & Mamoria Blain Pane Title Industrial System Industrial Relations Dynamic of Industrial Relations in India International Encyclopedia of Industrial Relations Clark Kler Labour & Management in Industrial Society C.N.Patil Collective Bargaining S.C.Srivastava Industrial Relation & Labour Laws Report of National Commission on Labour, 1969 Publisher Tata McGraw Hill Himalaya Publishing House

University Press

52

1923 Maternity Benefit Act 1961 Employees State Insurance Act. of India.Bhagoliwal B. A.N. Author Hallen 1. 1948 Payment of Bonus Act. agencies for welfare work. Social assistance and social insurance Evolution of social security.Sharma 2.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY SOCIAL SECURITY & LABOUR WELFARE (MB-665) The concept and scope of social security. 4 5.L. 1948 Provident Fund & Miscellaneous Provisions Act. scope and objectives.Rawat Title Dynamic of Social Security Social Security & Labour Welfare Social Security Economics of Labour & Social Welfare Labour Welfareism in India – Problems and Prospectus. classification of welfare work.M. welfare work by trade unions Labour Welfare work by voluntary social organizations. Evolution of labour welfare.O and social security The concept of labour welfare : definition. Law relating to social security Payment of wages Act. Publishers Himalaya Publishing House International Labour Office 53 . T. 1936 Minimum Wages Act. I. 1965 Workman’s Compensation Act. welfare work and social work.D.L.O. 1951 Gratuity Act. 1972 I. Labour administration: agencies for administrating labour welfare laws in India Sr. Welfare activities of govt. 3.

Suggested Readings : Sr. Institutions related to Reward System: Wage Boards. Potential Appraisal. Incentives Industry Charles E Merril. Pay Commissions. 4. 1. Determination of inter and intra industry Compensation Differentials Process of Compensation Management. Pay Structure. Performance Based Pay. Compensation Philosophies.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY PERFORMANCE & COMPENSATION MANAGEMENT (MB-666) Course Contents : Introduction to Compensation Management. Michel Reward Management – A and Murks Hellen Handbook of Salary Administration Bergess Lenard R Wage and Salary Administration Sud D. Methods of Performance Appraisal. Statutory Provisions governing different components of Reward System. Compensation and its components. Author Title Publisher Prentice Hall Kogan Paul. Skills and Competency. Concept and Types of Incentive Systems. London 3. Richard Henderson Compensation Management Armstrong. 2. Performance Appraisal. 1984. Compa Ratio Concept and Process of Performance Management. London Tata McGraw Hill 54 . Internal Equity and External Equity in Compensation Systems.C.

IHR planning & staffing: Practice & problems Compensation Systems: Multinational compensation systems. Ethical relativity versus ethical absolutism. Accommodating & training of the family members: Education & vocational guidance. Hofstede : Cultures Consequences 4. : Human Resource management: An International Comparison Watter de Cruyter New York 3. Appraising performance of subsidiary staff: Appraisal systems. Ruyssevellt (editors) 2. cross cultural studies of Hofstede. V. Anne Will Harzing & : Industrial Human Resources Management J. Gesteland : Cross-cultural Business Behavior. 1.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY INTERNATIONAL HUMAN RESOURCE MANAGEMENT (MB 667) Max. selection process. Harris&Moran : Managing Cultural Differences Gulf Publishing 55 . factors affecting compensation systems. Pieper R. acceptance & resistance. approaches & short-comings. amenities & facilities. expatriate re-entry. Viva 5. Kluckhohm & Stoodbeck. special issue of female expatriates. attributes contributing to success & failure. Marks : 100 External Assessment : 60 Internal Assessment : 40 Managing Human Resources in a foreign subsidiary : Cultural & behavioral differences in different countries. Training & development: General practices. Expatriates: Determination of needs.

inline member functions. user defined data types. types of derivations. polymorphism. member access control. header files and standard functions.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY PROGRAMMING in C / C++ (MB-681) Max. constructors. pointers and functions. 56 . pointers and array. types of base classes. advantages of OOP. variables. types of functions. conditional statements. passing parameters. multiple inheritance containers. assignment statements. pointer to pointer. Section B Iteration. reusability. overloading. single inheritance. Section E Classes. constants. function prototype. defining function. destructors. pre-processor. Structures. Marks : 100 External Assessment : 40 Internal Assessment : 40 Section A Problem solving with Computers: Algorithms and Flowcharts. data input and output. Section D Evolution of OOP. static class member. Inheritance. user-defined data types. pointer arithmetic. arrays of class objects. pointers to structures. dynamic memory allocation. friend functions. member functions. Storage class specifiers. Section C Pointers: Definition and uses of pointers. operators. characteristics of object oriented language – objects. enumeration. OOP Paradigm. arrays. nested classes. classes. strings processing. pointers and classes. union. Comparison between functional programming and OOP Approach. inheritance. recursion. Data types. objects.

References: Sr. classes and file operations. polymorphism. operator overloading. random access file processing. binary file operations. Robert Gottfied B Kanitkar Chadha & Chadha Books C-How to Program The C Proramming Language Let us C C++ Theory and problems of programming in C Understanding Pointers in C Data Structures in C Publisher Pearson Education BPB Kalyani 57 . early binding.PTU/BOS/MB/210/28-06-2004/batch-2004 Section F Function overloading. late binding. pure virtual functions. 1 2 3 4 5 6 7 Author Dietel & Dietel Kerningham & Ritche Kenetkar Lafore. opening and closing of files. stream state member functions. polymorphism with pointers. virtual functions. structures and file operations.

Bayros Title An Introduction to Database System First course in Database Systems Introduction in Database System Database System Concept Commercial Application Development using ORACLE Developer 2000 Publisher Galgotia Pearson Education 6. object relational database. object oriented database. functional dependencies. security. C. and normalization. Architecture of DBMS. comparison of OOD & ORD. hierarchical model: from network to hierarchical. recovery. relational algebra. SECTION-C Relational model: storage organizations for relations. database integrity. Basic DBMS terminology. relational calculus. comparison of network. Ullman & Widom 3. Distributed databases. concurrency. client/ server architecture.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY RELATIONAL DATA BASE MANAGEMENT SYSTEM (MB-682) Max Marks : 100 Internal Assessment: 40 External Assessment: 60 SECTION-A Overview of DBMS. Data 4. Korth & Silbersollatz 5.data mining. hierarchical and relational models.J. design of distributed databases. Author 1. SECTION-D Relational query language: SQL. relational model. References: Sr. and technical introduction to oracle. data independence. Introduction to .Data An Introduction to Database Systems Narosa publishers 58 . structure of distributed databases. Desai 2. multivalued dependencies. data warehousing SECTION-B Introduction to data models: entity relationship model.

Ullman D. Bobrowski Principles of Database Systems Database Processing Database System Concepts Introduction to Database Management Client Server Architecture and Introduction to Oracle 7 Galgotia Galgotia McGraw hill Tata McGraw Hill 59 . 9.PTU/BOS/MB/210/28-06-2004/batch-2004 7. Abraham 10.Kroenke Henry F. Naveen Prakash 11. 8.korth.

Software Process Model: Waterfall. Principles. Roger Pressman 2. Architecture Design. Role of Metrices And Measurement. Procedural Design. Concepts of Project Management. Integration Testing. SECTION – D Testing Fundamentals: Objectives. The S/W equation. Problem Based Estimation.C S/W Design: Objectives.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY SOFTWARE ENGINEERING (MB-683) Max Marks: 100 Internal Assessment: 40 External Assessment: 60 SECTION-A Software: Characteristics. SECTION-B S/W Project Planning: Objectives. 4.E. SECTION . Design Mythologies: Data Design. Entity Relationship Diagram. Components Applications. System Testing. Validation Testing. Decomposition Techniques: S/W Sizing. Fourth Generation Techniques. Testability. DFD.fairley Jalota Elias M. Data Dictionary. Prototyping. Spiral. 3. Cost Estimation Models: COCOMO Model.Award Title Software Engineering“– A Practitioner’s Approach Software Engineering Concepts An Integrated Approach to Software Engineering System Analysis and Design Publisher McGraw Hill McGraw Hill Narosa Publishing House 60 . Object – Oriented Concepts. Unit Test. Author 1. System Analysis: Principles of Structured Analysis. R. Reference: Sr. Concepts. Test Cases: White Box & black box Testing. Requirement Analysis. Process Based Estimation. Principles. Testing Strategies: Verification & Validation.

PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY ADVANCED DECISION SUPPORT SYSTEMS (MB-684) Max. quantitative tools. database structure. 6. Process.L. Davis R. Role of Decision Support Systems and its application. Jaya Shanker Sprague and Watson J. Bennett Efrem G.Forecasting packages. Relationship. Statistical packages. DBMS. risk & uncertainty. constructing a data warehouse system. Generator and tools . Quantitative models and modeling in DSS. Introduction to DSS: Characteristics and Objectives: Comparison with EDP/MIS. and Userinterface. REFERENCES: 1. Expert system and its integration with DSS. Components of Decision support Systems : Data Subsystem. 2. 4. Model Subsystem. Simon's model. getting data into the data warehouse. 5. Mallach : Decision Support System & Intelligent System : Applied Decision Support : Decision Support Systems : Decision Support Systems : Theory and Practice : Building Decision Support Systems : Decision Support & Data Warehouse System 61 . Levels of Decision Support System: Specific. 3. Programmed versus nonprogrammed decisions. Decision models: Decision making under assumed certainty. Turban & Aronson Micheal W. Group Decision support Systems.. Data Mining: Automated Analysis. Create Applications Using EXCEL Data Warehousing: Concepts. Marks: 100 External Assessment: 60 Internal Assessment: 40 Decision-making: Concept. Executive Support System.

Network protocols and standards – OSI. hamming code. Vol-2 Data networks UNIX Network Programming Publisher Prentice Hall Addison Wesley Prentice Hall 4 5 Prenntice Hall Prentice Hall 62 . connections. IP Address. TCP. TCP/ IP Service Model. FTP. packet switching. nature of errors. OSI reference model.E. Implemenation and Internals. CRC. Section D: Introduction to computer networks and application.Cormer & D. Computer-Mediated Conferencing. STDM. Stevens Books Computer Network Computer Networks and Internet Inter networking with TCP-IP Design. Band Width limitation. transmission media. Teleconferencing.Bertsekas & R. AIM. modems. physical layer: circuit switching.S. parity check. WAP etc. Facsimile Transmission. analog Vs Digital Communication. TDM. Section E: Internet working.Gallagar W. ISDN and Intelligent Network Security. Error detection and correction. TELENET. etc. Tele Text.Cormer D.Tannenbaum D. network software. FDM. Modulation.E. data rate of a channel. videotext. 1. Sr. Network layer in Internet IP Protocol. Section B: Network Services: Electronic Mail. terminal handling.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY Introduction to Computer Networks (MB-685) Max Marks: 100 Internal Assessment: 40 External Assessment: 60 Section A : Network and Networking: Basic & overview. File Transfer. Section C: Introduction to data communication. IP.L Stevens D. TCP Connection management. network standardization. message switching. telephone system. 2 3 Author A.R. Multiplexing: SDM. TCP/IP model. Satellite Based Information Network. network hardware.

FTP. Domain Name System: Name for Machine. SECTION-D ASP (Active Server Pages) Introduction to ASP technology. usability. What is the purpose of global asa file. Introduction to CMM Note: A team of two examiners will evaluate the Final Research Project. What Special About Internet? Dial Up Connection/Direct Connection. Internet Addressing. each evaluating out of 100 marks. Difference Between HTML and DHTML. HTTP. Server Site. Environment Variables. There will be one external and one internal examiner. Domain Name Revolution. The institute will select and invite an external examiner for the evaluation. static creation of HTML web pages. How to create dynamic web pages. IP Address. Flat Name Space. URL. Electronic Business system. Under standing ASP objects model. BPO. forms and their advantages. E-Business security. Hierarchical Names Internet Domain names. WAIS (Wide Area Information Service). 63 . Electronic Mail Address. Slip Or PPP WWW: The Client Site. SECTION – B Internet Internals: Transmission Control Protocol/ Internet Protocol (TCP/IP). TELNET. processing data using session variables. E-Mail Basic.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY E-COMMERCE & IT ENABLED SERVICE (MB-686) Max Marks: 100 Internal Assessment: 40 External Assessment: 60 SECTION – A Internet Basics: What is internet. SECTION – E E-Business models. ECOM and Portals. Language description. Data base connectivity through ADO’s. Web Pages in HTML. Creating tables. SECTION-C HTML (hypertext marking language) Basic HTML and tags.

Nag Books Frontiers of E-Commerce. Author 1 Ravi Kalkota 2 K.Bajaj & D. Tata McGraw Electronic Commerce Electronic Commerce Publisher Addison Wesley Tata Mc Graw 3 4 Green Stein Pee Losuin & A Murphy Tata Mc Graw Jaico Pub 64 .PTU/BOS/MB/210/28-06-2004/batch-2004 Reference : Sr. E-Commerce. The Cutting Edge of Business.

creating classes in a program. 2. slider. Marks: 100 External Assessment: 60 Internal Assessment: 40 Introduction to VB: Concept of VB projects. DLL procedure . Variables. working with active data objects. Basic ActiveX Controls: Textbox. embedding a script. using hyperlinks in VB application. constraints. working with collections. 5. Extending the capabilities of VB: Writing Internet applications with VB. forms & controls. References 1. using SQL. loops & iterations.0 65 . working with forms . Evangelos Petroutsos Evangelos Petroutsos Sybex Publication Me Bride P. Communicating with other programs: Using ActiveX Server.K. procedures. Data-bound controls. Nathan Gurewich & Ori Gurewich : Mastering VB 6. hiding.0 : Mastering Database Programming with VB : Visual Basic 6 Complete : Programming in VB : Teach Yourself VB 6. Creating Database Applications: Accessing Data with Data Control. combo box. 6 3 4. controlling one form from another. Multiple Document Interface (MDI): Parent-child menu.PTU/BOS/MB/210/28-06-2004/batch-2004 PUNJAB TECHNICAL UNIVERSITY VISUAL PROGRAMMING (MB-687) Max.declaring & calling. control flow statements. Advanced design features. ODBC. creating ActiveX Client Applications. designing menu. objects & instances. creating user interfaces with windows command controls. rich textbox & dialog box controls.loading. list box.

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