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© 2006 adchef hk company all rights reserved

mediakit 2006
the most famous and leading used car trading
platform in hong kong

• average page view over 35,000,000 per month*


• average visitors over 500,000 per month*
• traffic ranking no. 996 among global websites – source: alexa.com as of may 06
• traffic ranking no. 49 among traditional chinese websites – source: alexa.com as of may 06
• average trading post over 3,500 per month*
• average successful trading case over 700 per month*
• over 43,000 verified members* – as of april 06
• over 90% users in hong kong*
• 83% male users, 17% female users*
• 90%+ users over 20 years old*
* 28car.com internal data

© 2006 adchef hk company all rights reserved


香港知名度及人流最高的網上汽車買賣平台

• 每月平均瀏覽人次高達 35,000,000*
• 每月平均瀏覽人數高達 500,000*
• 全球網站流量排名 996 – 來源: alexa.com 至 06 年 5 月份
• 全球中文繁體網站流量排名 49 – 來源 : alexa.com 至 06 年 5 月份
• 每月平均汽車買賣廣多達 3,500 個*
• 每月平均汽車買賣成功個案多達 700 綜*
• 確認會員多達 4,3000 名* – 至06 年 4 月份
• 超過 90% 用戶來自香港*
• 83% 男性用戶, 17% 女性用戶*
• 90% 以上用戶年齡超過 20 歲*
* 28car.com internal data

© 2006 adchef hk company all rights reserved


advertising rates & specs 1

top banner
- size: 600 x 60
600 x 60 - run-of-site
- randomly rotate with max.
10 advertisers
- hk$8,000 per month

600 x 60

© 2006 adchef hk company all rights reserved


廣告價目及格式 1

置頂橫額廣告
- 廣告大小 : 600 x 60
600 x 60 - 廣告出現於整網站
- 廣告隨機出現於最多十個廣
告客戶
- 廣告位置每月 hk$8,000

600 x 60

© 2006 adchef hk company all rights reserved


advertising rates & specs 2

thumbnail square
- size: 120 x 120
120 x 120 120 x 120
- randomly rotate with max.
3 advertisers
- hk$3,000 per month

每日小貼士:專科包驗私家車

thumbnail textlink
- max. 20 chinese character
- randomly rotate with max.
30 advertisers
- hk$1,000 per month

© 2006 adchef hk company all rights reserved


廣告價目及格式 2

圖示欄方格廣告
- 廣告大小 : 120 x 120
120 x 120 120 x 120
- 隨機出現於最多 3 個廣告
客戶
- 廣告位置每月 hk$3,000

每日小貼士:專科包驗私家車

圖示欄每日小貼士
- 最多顯示 20 個中文字
- 隨機出現最多 30 個廣告客

- 廣告位置每月 hk$1,000

© 2006 adchef hk company all rights reserved


advertising rates & specs 3

footer textlink
- max. 20 chinese
character
- randomly rotate with max.
30 advertisers
- hk$1,000 per month

© 2006 adchef hk company all rights reserved


廣告價目及格式 3

留言貼士
- 最多顯示 20 個中文字
- 隨機出現最多 30 個廣告
客戶
- 廣告位置每月 hk$1,000

© 2006 adchef hk company all rights reserved


advertising bits & bites

- file format>
gif, animated gif, jpg, flash

- rotation>
advertisers can supply up to three different copies for rotation each time

- booking>
all bookings will be accepted on a first come first served basis. however adchef hk company and 28car.com reserves the
right for all final sales decisions

- agencies commission>
all agencies entitle 15% agency commission on the gross rate

- deadlines>
booking : min. 15 days prior to ad posting
materials : min. 7 days prior to ad posting
cancellation : min. 10 days prior to ad posting

© 2006 adchef hk company all rights reserved


we focus on small but love to think big
we love to hear you

our exclusive advertising agent>

adchef hk company
sales hotline> +852 6307 6092
fax > +852 3552 0640
email > sales@adchefhk.com
www.adchefhk.com

© 2006 adchef hk company all rights reserved