Professional Documents
Culture Documents
# 1 brand on Facebook
be authentic
tradi&onal
digital
retail
partnerengagement
PR
5 hitsonnaJonal morningshows
Quadrupledtrac toStarbucks.com
build a coalition
make a commitment
The key here is we are connecting directly with our loyal customers who will be driving our future growth
- Howard Schultz underscoring Starbucks social media successes
thoughtfully deputize
97% said that a digital brand experience influenced whether or not they purchased
From:RazorshFEED2009
21
organic connections
including frappuccino.com
enabling personalization
cohesive advertising
30
31
pay attention
33
thanks