Augmented Reality

With augmented reality (AR), you can use your smartphone or tablet’s camera to ‘see’ a layer of digital information on top of the physical environment. AR offers digital enhancements to the real-world senses of touch, sight, sound, smell and taste.

Ways augmented reality is used in business
Multiple product views Product demos

Deals

‘Sneak peek’ beneath the surface

Real-time information

Interactive social media

Why augmented reality works
In a UK study, both traditional print and augmented reality marketing campaigns were tested on a children’s construction toy. Here’s what they found:

VS.

Traditional Marketing

AR Marketing

12 seconds 45% £5.99

Length of time parents spent viewing and/or interacting with each ad. Parents who considered purchasing the toy afterwards. Parents’ estimation of the retail price based on their print and AR experiences.

83 seconds 74% £7.99

When people touch or interact with a product, they establish an emotional bond with it which makes them more likely to buy it.

Brands already using augmented reality

Ikea®
AR app supplements catalogs with digital elements like décor galleries, new furnishings and craft ideas.

Domino’s Pizza®
AR app allows users to scan promotional poster with their smartphones and receive deals, nearby locations and mobile ordering.

Starbucks®
AR app brings shareable characters to life on limitededition holiday-themed cups, signage and coffee bags.

WalMart®
AR app lets participants add their face to the body of well-known super hero characters.

Cadbury®
AR app recognizes chocolate bar’s packaging and launches a game.

Volvo®
AR app lets users scan their engines, getting a 360degree view beneath the surface of the vehicle.

The benefits of using augmented reality

Greater interactivity

Real-time information

Trackability

www.4imprint.com
Sources

Infographic created by www.4imprint.com, based on the . Download Blue Paper at: Augmented Reality Blue Paper® http://info.4imprint.com/bluepapers/augmented-reality/

Trubow, Matthew. What Is Augmented Reality? An Infographic for Sales and Marketing Professionals. Hidden Ltd., 20 Oct. 2011. Web. 28 Jan. 2013. <http://hiddenltd.com/blog/blogwhataugmented-reality-infographic-sales-and-marketing-professionals/>. Krashinsky, Susan. “IKEA Catalogue Goes Digital with ‘augmented Reality’” IKEA Catalogue Goes Digital with ‘augmented Reality’ - The Globe and Mail. The Globe and Mail, 23 July 2012. Web. 27 Jan. 2013. <http://m.theglobeandmail.com/technology/business-technology/ikea-catalogue-goes-digital-with-augmented-reality/article4435282/?service=mobile>. Tode, Chantal. “Walmart Exec: Augmented Reality Provides Unique Social Interactions.” Walmart Exec: Augmented Reality Provides Unique Social Interactions - Mobile Commerce Daily - Q & A. Mobile Commerce Daily, 31 Oct. 2012. Web. 27 Jan. 2013. < >. Lowensohn, Josh. “Starbucks’ Augmented Reality App Gets All Lovey Dovey.” CNET News. CBS Interactive, 06 Feb. 2012. Web. 27 Jan. 2013. <http://news.cnet.com/8301-17938_105-573720471/starbucks-augmented-reality-app-gets-all-lovey-dovey/>. “How Domino's Uses Augmented Reality to Sell More Pizzas.” Digital Marketing Ramblings, 5 Jan. 2012. Web. 27 Jan. 2013. <http://expandedramblings.com/index.php/how-dominos-usesaugmented-reality-to-sell-more-pizzas/>. Voleti, Kiran. “Cadbury Spots v Stripes Blippar App - Augmented Reality Marketing Game.” Weblog post. Real@Real. Augmented Reality Blog, 13 Sept. 2011. Web. 05 Feb. 2013. <http://www.realareal.com/cadbury-spots-v-stripes-blippar-app-augmented-reality-marketing-game>. “Volvo: Augmented Reality X-Ray IPad App” | “Digital Buzz Blog.” Web log post. Digital Buzz Blog. Digital Buzz Blog, 13 Aug. 2012. Web. 05 Feb. 2013. <http://www.digitalbuzzblog.com/volvoaugmented-reality-x-ray-ipad-app/>.

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