Service Innovation

An Innovation Ignition Workshop by Crafitti Consulting & Elephantversity Institute of Innovation

Service Innovation
April 9, 2009 – 09.00 to 17.00 hrs
Seasons—An Apartment Hotel, Council 1, 128/2, Sanewadi, Aundh, Pune—411007 Tel: (020)40009999

Why service innovation?
“A crisis is just an opportunity to change the status quo”. “In times of plenty, customers look for new products; in times of need, customers need the right services” This workshop is about developing ideas for new and innovative services. Better or new services are not the resultant of random ideas – they need to be DESIGNED!

Who should attend?

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Product and service portfolio owners Brand Managers Designers Service architects Business process owners Business Analysts Project managers Customer relationship and engagement managers

Registration Fee: Rs. 5000 (Rs. 4, 000 early bird price for registrations until March 31, 2009) Includes instructional fees and materials. Discounts are available to companies that send three or more employees.

Elements of Service Innovation
Elements of Elephantversity’s experiential design concepts and Crafitti’s Lean Inventive Systems Thinking approach have been blended to provide a powerful framework for service innovation:

Key Take-aways
The workshop will lead the participants through a live service innovation activity. At the end of this workshop participants will be able to:

To register for the workshop, please send an email to or with: Your name: Your organizational affiliation: Your email id and reach number: Contact: Hrridaysh Deshpande  9921378687 Karthikeyan Iyer  9740533255

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Basics of Service Design The Lean Inventive Systems Thinking Approach Gaining insights

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Gain business advantage through service innovation Respond to customer need and demand Improve service delivery approaches Rethink their services portfolio Make their current services portfolio more efficient and unlock hidden capacity Design new services to exploit market opportunities Reach out to customers with greater value offerings Clearly differentiate with respect to competition

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Focusing on Experience Touch-point Analysis User Analysis and Multiple Intelligences Value Stream Analysis – waste reduction and value maximization

The Systems View

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Space-time holistic landscape Relationships, dependencies and contradictions Function and Value

Scenario Building Ideality Thinking and Trends of Evolution – triggers to generate powerful ideas Set-based convergence – the ability to bring maximum ideas to life, faster

All participants will get a certificate of participation from Elephantversity Institute of Innovation And Crafitti Consulting Private Limited.

About Crafitti

About Elephantversity

Crafitti Consulting is an innovation consulting firm in the business, science and technology space. Elephantversity Institute of Innovation is India’s first institute of innovation. The institute has been created in response to increasing industry need for trained Innovation Leaders. It is an initiative of Elephant Strategy + Design, India’s largest design consultancy. Elephant Design has been inspiring organizations to innovate and transform using design process. Elephantversity is a medium of translating these experiences into structured program. Elephantversity has been initiated with a vision of making innovation an integral part of “Business Culture” by educating future generation of innovators. Crafitti uses a co-crafting approach to facilitate innovation in various enterprise contexts with the help of powerful frameworks, techniques and tools, honed over the years through research, experimentation and grassroots application. Crafitti is currently incubated at the NSR Centre for Entrepreneurial learning at the Indian Institute of Management, Bangalore. Navneet Bhushan and Karthikeyan Iyer, the facilitators of the Innovation Ignition workshop for Service Design are cofounders of Crafitti Consulting. Together, they have close to 3 decades of industry experience and have researched and facilitated innovative thinking in various global enterprises. Elephantversity has created tool kits for people embarking on an innovation strategy. We believe it is important to understand the form and substance of innovation, before one starts to manage it. Additional information about the program and applications can be found at

Disclaimer In the event of unforeseen circumstances Elephantversity Institute of Innovation and Crafitti Consulting reserve the right to change the programme content, the speakers, the venue or the date. Delegates will be notified no later than 5 working days prior to an event.

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