PANJAB UNIVERSITY, CHANDIGARH-160014 (INDIA

)
(Estd. under the Panjab University Act VII of 1947—enacted by the Govt. of India)

FACULTY OF BUSINESS MANAGEMENT & COMMERCE

SYLLABI
FOR

Master of Business Administration (M.B.A.) (Semester System) Examinations, 2012-2013

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© The Registrar, Panjab University, Chandigarh. All Rights Reserved.

SYLLABI FOR MASTER OF BUSINESS ADMINISTRATION (MBA) FOR THE EXAMINATION OF 2012-2013
Note : 1. Examination in each subject will be of 3 hours duration except for Strategic Management (MBA 7201). 2. The duration of Strategic Management (MBA 7201) will be of 4 hours. 3. Maximum marks for external/written examination is 50 marks and Internal Assessment is 50 marks except for seminar and workshop courses. Instructions to the Paper Setters: (Except for MBA 7201: Strategic Management). IF THERE ARE TWO UNITS : Set 10 questions in all. Five questions from each unit. The students are required to answer five questions in all selecting at least 2 questions from each unit. IF THERE ARE FOUR UNITS : Set 10 questions in all. Two or Three questions from each unit. The students are required to answer five questions in all selecting at least one question from each unit. N.B.: Use of non-programmable calculators by the students in the Examination Hall is allowed. The calculators will not be provided by the University.

SCHEME OF EXAMINATION FIRST SEMESTER
Subject Code MBA 6101 MBA 6102 MBA 6103 MBA 6104 MBA 6105 MBA 6106 MBA 6107 Paper Title BUSINESS ECONOMICS BUSINESS STATISTICS MANAGEMENT ACCOUNTING ORGANISATIONAL BEHAVIOUR MARKETING MANAGEMENT WORKSHOP ON BUSINESS COMPUTING WORKSHOP ON BUSINESS COMMUNICATION ____ Marks 100 100 100 100 100 50 50_____

Total : _____600_____

SECOND SEMESTER
MBA 6201 MBA 6202 MBA 6203 MBA 6204 MBA 6205 MBA 6206 MBA 6207 MBA 6208 BUSINESS ENVIRONMENT HUMAN RESOURCE MANAGEMENT OPERATIONS MANAGEMENT FINANCIAL MANAGEMENT LEGAL ASPECT OF BUSINESS WORKSHOP ON RESEARCH METHODOLOGY SUMMER TRAINING REPORT AND VIVA-VOCE* COMPREHENSIVE VIVA-VOCE** Total : 100 100 100 100 100 100 100 ____100____ ____800____

____________________________________________________________________________________________________________________

* At the end of the examination of 2nd Semester the students will undergo compulsory summer training for a period of 6-8 weeks. Every student will submit the Summer Training Report within two weeks from the start of teaching for 3rd Semester. ** Comprehensive Viva-Voce of 2nd Semester would be based on papers taught in 1st and 2nd Semester. (i)

THIRD SEMESTER
STUDENTS ARE TO OPT FOR TWO GROUPS OUT OF THE GROUPS OFFERED AND FURTHER IN EACH GROUP OPTED BY THEM THEY ARE TO OPT FOR THREE PAPERS OUT OF THE PAPERS OFFERED. GROUP A: ENTREPRENEURSHIP AND GENERAL MANAGEMENT
MBA 7111

MBA 7112 MBA 7113 MBA 7114 MBA 7115 MBA 7116

ENTREPRENEURIAL DEVELOPMENT AND NEW ENTERPRISE MANAGEMENT ENTREPRENEURIAL FINANCE INFRASTRUCTURE AND PROJECT FINANCE TAX PLANNING FOR ENTREPRENUERS INVESTING IN PRIVATE EQUITY MARKETING FOR ENTREPRENEURSHIP GROUP B: FINANCE

100

100 100 100 100 100

MBA 7121 MBA 7122 MBA 7123 MBA 7124 MBA 7125 MBA 7126

FINANCIAL STATEMENT ANALYSIS FINANCIAL ENGINEERING MANAGEMENT OF FINANCIAL SERVICES MICRO FINANCE MANAGEMENT CONTROL SYSTEMS PROJECT PLANNING, ANALYSIS AND MANAGEMENT GROUP C: INFORMATION TECHNOLOGY & OPERATIONS MANAGEMENT MOBILE COMMERCE PRODUCT INNOVATION IN TECHNOLOGY BUSINESS BUSINESS PROCESS RE-ENGINEERING SYSTEMS ANALYSIS AND DESIGN ENTERPRISE RESOURCE PLANNING MANAGEMENT INFORMATION SYSTEMS GROUP D: MARKETING

100 100 100 100 100 100

MBA 7131 MBA 7132 MBA 7133 MBA 7134 MBA 7135 MBA 7136

100 100 100 100 100 100

MBA 7141 MBA 7142 MBA 7143 MBA 7144 MBA 7145

ADVERTISING AND CONSUMER BEHAVIOUR GLOBAL MARKETING MANAGEMENT MARKETING RESEARCH AND PRODUCT MANAGEMENT INTERNET MARKETING AND RETAIL MANAGEMENT GLOBAL SUPPLY CHAIN MANAGEMENT

100 100 100 100 100

MBA 7146 INDUSTRIAL AND RURAL MARKETING GROUP E: HUMAN RESOURCE MANAGEMENT 100 MBA 7151 MBA 7152 MBA 7153 MBA 7154 MBA 7155 MBA 7156 LABOUR LEGISLATION-I STRATEGIC HUMAN RESOURCE MANAGEMENT PERFORMANCE AND COMPENSATION MANAGEMENT ORGANISATION DEVELOPMENT WORKSHOP ON TRAINING AND DEVELOPMENT COMPARATIVE INDUSTRIAL RELATIONS TOTAL 100 100 100 100 100 100 600 FOURTH SEMESTER MBA 7201 MBA 7202 MBA 7203 STRATEGIC MANAGEMENT RESEARCH PROJECT*** COMPREHENSIVE VIVA-VOCE**** STUDENTS TO CONTINUE WITH THE TWO GROUPS OPTED BY THEM IN THIRD SEMESTER AND FURTHER IN EACH GROUP OPTED BY THEM THEY ARE TO OPT FOR TWO PAPERS OUT OF THE PAPERS OFFERED. Though marks for this project will be counted in the 4th Semester only. GROUP A: ENTREPRENEURSHIP AND GENERAL MANAGEMENT MBA 7211 MANAGING STRATEGIC IMPLEMENTATION AND BUSINESS TRANSFORMATION MBA 7212 MBA 7213 MBA 7214 MANAGING TEAMS MANAGING GLOBAL ENTERPRISE ORGANISATION STRUCTURE AND DESIGN GROUP B: FINANCE MBA 7221 MBA 7222 MBA 7223 MBA 7224 STRATEGIC COST MANAGEMENT INTERNATIONAL FINANCIAL MANAGEMENT BEHAVIORAL FINANCE CORPORATE GOVERNANCE 100 100 100 100 100 100 100 100 100 100 100 *** The Research Project will start from 3rd Semester. . **** Comprehensive Viva-Voce of the 4th Semester would be based on papers taught in 3rd and 4th Semester.

GROUP C: INFORMATION TECHNOLOGY AND OPERATIONS MANAGEMENT MBA 7231 MBA 7232 MBA 7233 MBA 7234 MBA 7241 MBA 7242 MBA 7243 MBA 7244 KNOWLEDGE MANAGEMENT MANAGEMENT OF TECHNOLOGY BUSINESS INTELLIGENCE TOTAL QUALITY MANAGEMENT GROUP D: MARKETING MARKETING OF SERVICES WORKSHOP ON FOREIGN TRADE DOCUMENTATION AND TRADE FINANCE CUSTOMER RELATIONSHIP MANAGEMENT AND SALES MANAGEMENT APPLICATION OF ACCOUNTING AND FINANCE IN MARKETING GROUP E: HUMAN RESOURCE MANAGEMENT MBA 7251 MBA 7252 MBA 7253 MBA 7254 HUMAN RESOURCE INFORMATION SYSTEM PERSONAL EFFECTIVENESS AND LEADERSHIP WORKSHOP ON MANAGEMENT OF DISCIPLINE AND DISCIPLINARY PROCEEDINGS LABOUR LEGISLATION-II TOTAL 100 100 100 100 700 100 100 100 100 100 100 100 100 .

Shapiro.. Micro Economic Theory and Applications. and Crook. UNIT-III Utility analysis : Types of utility.R. Sultan Chand & Sons.A. relationship between total utility and marginal utility. References : 1. W. Modern Micro-Economics. 8. S.M.. 6.L. Managerial Economics. demand theory and techniques for demand estimation.B. and Maheshwari. . E. investment function. R. J. Pearson Education. 2. Dean.L. John Wiley & Sons.. and Mote... Gupta. Macmillan. multiplier. and Browing. 6101: BUSINESS ECONOMICS Objective : The objective of this course is to equip the students with basic knowledge of the concepts and tools of economic analysis as relevant for business decision making. explanation of law of equi-marginal utility. concepts of economics and managerial decision making. monopolistic competition and oligopoly. Managerial Economics. UNIT-II Market structure and degree of competition. 3. Galgotia Publishers.N. A. 5.L. Varshney. consumption function. relevance of Keynesian economics after 1936. J. relevance of cost theories in business decision-making. Paul. validity of utility analysis in modern times. G. Tata McGraw Hill. Advanced Economics Theory. E. 4.V. Prentice Hall. UNIT-I Nature and scope of business economics. profit maximization. UNIT-IV Keynesian analysis: Keynesian theory of employment. H. Production function for single product... J. Koutsoyiannis.SYLLABI FOR MASTER OF BUSINESS ADMINISTRATION FOR THE EXAMINATION OF 2012-13 SEMESTER-I M. Chand Group. Managerial Economics. monopoly. derivation of demand curve with the help of utility analysis. Browing. S. Duncan. production function for multiple products. Managerial Economics. Ahuja. price and output determination in the short-run and long run: in perfect competition.K. critical appraisal of law of diminishing marginal utility. demand forecasting. 7. Macro Economics. K.. empirical evidence on the shape of cost curves..

importance of index numbers in Managerial decision making. probability distributions . regression analysis .Parametric v/s non-parametric tests. Business Statistics. N. Index Numbers: Definition and Methods of Construction of Index Numbers. types of measures. Statistics for Management. hypothesis testing. binomial. Levin & Rubin. time series analysis . Statistics for Business & Economics.Meaning & types of correlation. Independence of Attributes. 3.measurement of trend and seasonal variations. Thomson Learning. 6102 : BUSINESS STATISTICS Objective : The objective of this paper is to acquaint the students with various statistical tools and techniques used to business decision making. Business Statistics.S. construction and confidence limits for mean. Thomson Learning. UNIT-IV Statistical inference: Concept of sampling distribution.P. Kurtosis. Delhi. Theory of estimation: Point and interval estimation. Tests of significance . Sultan Chand & Sons. standard error. UNIT-I Construction of frequency distributions and their analysis in the form of measures of central tendency and variations. 5. Bhardwaj. Quantitative Methods in Business.chi-square test. types and applications.2 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. Excel Books. R. Anderson. relationship between correlation and regression co-efficient. Poisson and normal distributions. UNIT-III Probability . time series and forecasting. skewness . 2. UNIT-II Correlation analysis . . References : 1. addition. Goodness of Fit and Test of Homogeneity. Problems in construction. Splicing and Deflation. M.Basic concepts and approaches.B. Bombay.meaning and two lines of regression. z-test. Base shifting. Delhi.. Prentice Hall of India. Bombay.meaning.P. small samples. multiplication and Bayes’ theorem. Karl Pearson’s coefficient of correlation and spearman’s rank correlation. S. parameter and statistics.meaning and co-efficient of skewness. & Gupta. binomial test. Anderson. t-test. Tests of consistency. 4.A. large samples. Gupta. analysis of variance.

3. forms of business organization. Tata McGraw Hill. Financial Accounting for Management. concepts.R. G. budgetary control. completing accounting cycle. Horngren. basic accounting concepts and conventions underlying preparation of financial statements.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 3 M. Porwal. accounting for price level changes. cost accounting and management accounting. intangible assets accounting (AS-26). depreciation accounting (AS-6). activity based costing. Bettner. financial statement analysis: ratio analysis. C. Financial Management: Text and Problems. 2. social and environmental accounting. UNIT-IV Contemporary issues in management accounting – Value chain analysis. Haka. standard costing and variance analysis. preparation of cost sheet. 4.. quality costing. cash flow analysis. N. and Jain. techniques of costing: marginal costing and its managerial implications. trend analysis. P.. Tata McGraw Hill. 6103 : MANAGEMENT ACCOUNTING Objective: The objective of this course is to acquaint the students about the role. W..O. balance sheet equation.L...Y. activity based budgeting. M. Financial Accounting : A Managerial Perspective. fixed assets (AS-10). L.B. UNIT-II Revenue recognition and measurement (AS-9). N. Khan. Tata McGraw Hill. Stratton.. Tata McGraw Hill. introduction to methods of costing. M. Financial and Managerial Accounting: The Basis for Business Decisions.. Prentice Hall of India. UNIT-I Conceptual basis of accounting . References : 1. comparative analysis. inventory valuation (AS-2).K. .S. 5. 6. techniques and methodology relevant to accounting function and to impart knowledge regarding the use of cost accounting information in managerial decision making. preparation of profit and loss account and balance sheet as per schedule-VI of Companies Act. Swamy. Accounting Theory. Williams. Prentice Hall of India. J. An Introduction. 1956. Ramachandran. F.. R. and Kakani. common size statements. Introduction to Management Accounting. target and life cycle costing.K. understanding and classifying costs. UNIT-III Cost accounting objectives. overhead allocation. human resource accounting. and Meigs.F. R..S.. Sundem.Nature and purpose of accounting. R.A. accounting records. S.T.

OB in the context of globalization. UNIT-IV Conflict and inter-group behavior: Sources of conflict. 6104 : ORGANISATIONAL BEHAVIOUR Objective : This course emphasizes the importance of human capital in the organisations of today. contributing disciplines to OB... power: concept. factors in OE. distinction b/w power and authority. types of conflict. Newstrom. Inc. group decision making. Organizational Behavior. challenges and opportunities for OB. Organizational Behavior . effect of stress. development and implications of OC. organisational communication. UNIT-I Introduction to OB: Concepts. perception. P. communication: interpersonal communication. effectiveness through adaptive coping cycle. 2. motivation and morale: concept and applications. Oxford University Press. organisational culture: functions of OC. determinants. MBIT and big five model. West Group Publication.. work stress: causes. individual and group stressor. style and challenges to leadership in India. functional and dysfunctional aspects of conflict. Robbins. listening. Organisational Behaviour and Change. Pareek. organisational health development. team v/s group. . role of OB in management practices. stress coping strategies.Human Behavior at Work. counseling. consequences. Luthans. 3.. F. T. Organizational Behavior. approaches to conflict management. Understanding Organizational Behaviour. and Davis. Weiss. introduction to human behavior.A. feedback. Delhi.. bases of power. team management: types of teams.B. Judge. determinants. UNIT-II Personality: Meaning. References : 1. teams in modern workplace. reasons and management of political behaviour. scientific management and human relation tools: Hawthorne experiments. S. J. and Sanghi. creating and sustaining of OC. leadership: theories. Pearson Education.W. theories. 4.. The MCGraw Hill Companies. organisational and extra organisational stressor. 5. S. UNIT-III Group process: Group and intergroup behaviour. emotional intelligence. U. attitudes and job satisfaction. power distribution in organisation. organisational politics: concept. organisational effectiveness: Concept and approaches to OE. McGraw–Hill Inc. It gives an insight to the students regarding individual and group behavior in any organisation. K. foundations.4 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M.P.

customer relation marketing. Basic Marketing. Marketing Management: Analysis. and Ferrell. J. promotion tools: Advertising. Marketing Management: Text and Cases. E. UNIT-III Promotion and distribution decisions: Communication process. green marketing. New Delhi. Bruce.C. pricing process. J. 4. nature and scope of marketing. targeting and positioning. 7. 6105 : MARKETING MANAGEMENT Objective : The course aims at making participants understand concepts. Planning.S. types of products. P..E.A. J.M. and Namakumari. Darymple.. and William. Marketing. Thomson Learning. M. new product development process. Ramaswamy. selection and management of intermediaries.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 5 M. marketing philosophies. 2.J.. New Delhi.. Marketing:Concepts and Strategies. and Parsons. Vikas Publishing. publicity and sales promotion. UNIT-I Introduction to marketing: Meaning. V. 3.W. and Kotabe. 6. L. brand management. Kotler. References : 1. John Wiley and Sons. J. rural marketing. .B. Control. 8. Tata McGraw Hill. pricing decisions. Michael. New Delhi. retail marketing.. Marketing Management. policies and strategies. product life cycle. Mumbai. concept of marketing mix. M. Marketing Management: Planning. Biztantra Press. and Jerome.. 5.M. Marketing Management. Tata McGrawHill. W. personal selling..R. Perreault. W. marketing management process. consumer and organization buyer behaviour. J. UNIT-IV Marketing organization and control: Organizing for marketing. emerging trends and issues in marketing: Consumerism. Douglas. major product decisions. New Delhi..S. Delhi. Czinkota. market segmentation. Zikmund. S. Prentice Hall of India. societal marketing. market analysis: Understanding marketing environment. market measurement and marketing research. determinants of price. ethics in marketing. Pride. O.. direct and online marketing. philosophies. UNIT-II Product planning and pricing: Product concept. New Delhi. A. marketing implementation & control. MacMillan Press. distribution channel decisions – types and functions of intermediaries.. processes and techniques of managing the marketing operations of a firm with a view to better understand and appreciate the complexities associated with the marketing function. Implementation & Control.D.

6 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. R. and Mantel. J. UNIT-II Network: Services and its classification. J. M. 2. ms – project). prowess. K. R. 7. filtering. PC Software Made Simple. chart. T.. html – basic html tags. Taxali. use of on-line databases (RBI/world bank/IMF etc. types of communication. Project Management : A Managerial Approach. search engines.A. principles of written communication. Fundamentals of Computers.. UNIT-I An introduction to business communication. Microsoft word – mail merge. Business letters : their .. B. Galgotia Books. sorting. Powell. macro. Meredith. 3. S.) in terms of data extraction and report generation. 4. P. 5. The students will also be taught how to analyze cases and prepare case reports. web page designing using any software. Prentice-Hall. Ram. elements of the communication models. introduction to database and operational level of any one corporate database viz. techniques to use search engine effectively.. Computers Today. pivoting. and Sinha. barriers to communication.B.A. Microsoft excel – mathematical calculation. New Age Publications. New Delhi.. business and industry. 6107 : WORKSHOP ON BUSINESS COMMUNICATION Objective : The course aims at developing the communication skills of students – both written communication and oral communication. Tata Mcgraw Hill. knowledge management using internet. The Complete Reference to HTML. BPB Publications.K. V. application of computers in project management: features. References : 1. capabilities & limitations of project management software (with reference to popular software viz. hyperlinks and bookmark. Rajaraman.A. Basandra.. Foundation of Computing. P. Sinha.B. S. 6. UNIT-I Overview of computer applications in public services. using financial accounting and statistical formulae. 6106 : WORKSHOP ON BUSINESS COMPUTING Objective : The objectives of this paper are to develop skills in handling computer and use it as a strategic resource in management. John Wiley and Sons. McGraw-Hill Osborne Media. Computer Fundamentals..

P. 6. W.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 7 basic qualities.. theme speech. of thanks. 3. speeches: Speech of introduction.K. ----------------------- .J. principles of effective presentations including use of audio-visual media.. Ltd. L.S. mechanics of letter writing. Pearson Education. and Thomas.S. H.. Management Communication: A Case Analysis Approach. Rao. Business Communication: Building Critical Skills... and Flately. minutes and notices. K. O’Rourke. and Hilderlrand. appraisal interview. Raymond. 2. occasional speeches. S. internal communication through memos. S. B.. and Maczmarch. Tata McGraw Hill Companies. References : 1. group communication: meetings and group discussions. Vikas Publishing House Pvt. Tata McGraw Hill. L. Lochar. Business Communication Today. and Thill. Handbook for Writers and Editors. 5.V. business and social etiquette. Effective Business Communication. J. Murphy. J.O. Courtland. mastering the art of giving interviews in the following: selection or placement interview. Basic Communication: Skills for Empowering the Internet Generation. Pearson Education. Tata McGraw Hill Companies. 4. report writing. M. exit interview. UNIT-II Principles of oral communication. and specific types of letters.A.

Economic Environment of Business. Himalaya Publishing House. debate of technology v/s labour. UNIT-III Technological environment. 2. Business Environment. This course aims at orienting the students with all the external environmental forces which affect the decision making process of an organization. global business environment. Indian Economy.A. 5. UNIT-IV Socio-cultural environment in India: Salient features of Indian culture values and their implication for Indian business. impact of mass media on Indian business. industrial policy foreign trade policy and their impact on Indian business. consumerism as emerging force. Adhikari. concept of state intervention in business. References : 1. Puri. soft drinks. changing role of rural sector in India: Rural income and rural demand of consumer durable. policy for research and development in India. and TV. UNIT-II Economic environment: The philosophy. Himalaya Publishing House. 4. Business Economics.8 MASTER OF BUSINESS ADMINISTRATION SYLLABUS SEMESTER-II M.. New Delhi. institutional infrastructure for exports in India. Aswathappa. tariff and non tariff barriers in global trade. tractors pharmaceutical industry. bureaucracy and Indian business. political environment: Relation between business and government of India. S. food processing. process of environmental scanning. Adhikary. V. ideology of different political parties. Cherulinum. and Misra. MNC as a source of transfer to technology and its implication. F. environmental scanning of important industries of India viz... appropriate technology. A.K. middle class in India and its implications on industrial growth in India.K. M. opportunities and threats in WTO and the new international trading regime.. Excel Books. 6201: BUSINESS ENVIRONMENT Objective : Judicious decision making in a business organization requires the proper knowledge of the environment in which it has to function. Himalaya Publishing House. significance of foreign investment in India. . UNIT-I Concept of business environment: Its significance and nature.. strategy and planning in India. Constitutional provisions related to business.B. electronics fertilizers steel. social responsibility of business. India’s export-import policy. K. 3. Essentials of Business Environment. monetary policy and their impact on Indian business. Sultan Chand & Sons. business ethics and Indian business. interaction matrix of different environment factors.

separation and right sizing. 6202 : HUMAN RESOURCE MANAGEMENT Objective : The course is designed to give an understanding of the various aspects of the management of human resources. transfer.A. McGraw Hill. measuring intellectual capital. Tata McGraw-Hill. Gomez-Mejia. global HR practices. Tata McGraw-Hill. human resource planning. Ltd. Ivantsevich. their interaction in the execution of managerial functions and facilitating learning of various concepts and skills required for utilization and development of these resources for organizational functions. recruitment. scope and models.. 5. L. empowerment management. J. 4. Managing Human Resources. E.. J.. R. implications for HRD. UNIT-IV E-HRM/HRIS. and Gold. Aswathappa. G. training and development. Dessler. job evaluation. change management. impact of HRM practices on organizational performance. Palgrave. induction and placement. demotion. Kandula. UNIT-II Managing performance. promotion.. potential management. 7. contemporary issues in human resource management. selection. S. 2. UNIT-III Team management. Human Resource Management. UNIT-I Human resource management: Functions. Bratton.. organisational learning and knowledge management. Human Resource Management. Pearson Education. culture management.. Flippo. HRM environment and environmental scanning.B. References : 1.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 9 M. HRD audit. job analysis and job designing.. . Human Resource Management: Theory and Practice. J. Prentice Hall of India Pvt. Prentice-Hall. creativity and decision making management. K. Human Resource Management. Human Resource Management. Human Resource Management in Practice. 6. fringe benefits and incentives: Compensation management. managing ethical issues in human resource management. 3.

2. queuing theory: Concept. 3. Quantitative Techniques in Management. probability considerations in PERT. assumptions and applications. calculating EST. N. 5. 6203 : OPERATIONS MANAGEMENT Objective: The objective of this paper is to acquaint the students with various quantitative techniques which are of great importance for quantitative decision-making.. methodology and role in managerial decision making.. infeasibility.. formulation of problem and its solution by graphical and simplex methods. linear programming: Meaning. maximization objective and multiple optimal solutions. meaning. UNIT-I Operations research: Evolution. special cases in simplex method. Kalavathy. unboundedness and multiple optimal solutions.A. UNIT-II Transportation problems including transshipment problems: Special cases in transportation problems. process. Vikas Publishing House. EFT. J. degeneracy. R. Paneerselvam.. Taha. LST. network construction.A. New Delhi...D. Prentice Hall of India. pure and mixed strategy games. New Delhi. UNIT-III PERT/CPM: Difference between PERT and CPM. assumptions. New Delhi. two person zero sum game. maximization objective and multiple optimal solutions. duality. Operations Research: Theory and Applications. 4. Vohra. Tata McGraw Hill Publishing Company Ltd. Kapoor. . UNIT-IV Game theory. degeneracy.. time-cost trade-off.10 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. References : 1. simulation. Bayesian analysis. H. Sharma. Sultan Chand & Sons. unbalanced problems. advantages. decision trees. limitations and applications.K. V. principle of dominance. New Delhi. assignment problems including travelling salesman’s problem. analysis of queue system. 6. Macmillan India Ltd. LFT and floats. decision theory: Decision making under uncertainty and risk. Operations Research. New Delhi.K. S. Operations Research. Prentice Hall of India. Poisson distributed arrivals and exponentially distributed service time models (MM1 and MMK). Operations Research. advantages.B. scope and limitations. Operations Research: An Introduction. special cases in assignment problems: Unbalanced problems.

. Vikas Publications. UNIT-IV Dividend decision: Concept of retained earnings and ploughing back of profits. Financial Management. time value of money. Financial Management and Policy. Pearson Education. shareholders value creation. introduction to working capital financing. risk and uncertainty in capital budgeting. Inc. 4. UNIT-III Leverage analysis: Financial. V. preference shares. UNIT-I Introduction: Concept of finance..K.. 5. Prasanna. Tata McGraw Hill. Financial Management. operating and combined leverage along with implications. risk and return analysis: CAPM. cost of capital: cost of equity. scope and objectives of finance. and Jain. Pandey. 6204 : FINANCIAL MANAGEMENT Objective : To provide an understanding of the function. components. UNIT-II Financing decision: Long-term sources of finance. factors affecting dividend decision. 3. traditional and Modigliani Miller approach. EBA and MBA.Y. traditional and modern measures of financial performance: ROI. I. functions of finance manager in modern age. overview of working capital decision: Concept. P. financial decision areas. inventory and receivables. Gordon’s model and Modigliani Miller model. Palgrave Macmillan. debentures and bonds as sources of long-term finance. . L. the goals and the processes of corporate financial management.. Pearson Education Khan. 6. Knott. preference shares. the roles. Tata McGraw Hill.B. Corporate Finance –Theory & Practice. working capital management: Management of cash. process & techniques of capital budgeting and its applications. EBIT-EPS analysis & indifference points. M. Gitman. Fundamentals of Financial Management. investment decision: Appraisal of project.A. Damodaran. G.J. 2. weighted average cost of capital and implications. John Wiley and Sons.. concept and approaches of capital structure decision: NI. debentures and retained earnings. covering the sourcing of finances and their issues in investment and operations. C. factors affecting working capital requirement. Principles of Managerial Finance. Horne.. 7. earning price ratio.. References : 1. wealth maximization. potentiality of equity shares. concept. A. Financial Management. relevance and irrelevance theories of dividend decision: Walter’s model.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 11 M.M. NOI. profit maximization vs. SBA.

Ltd. objectives of Environment Protection Act 1986. UNIT-I Corporate personality. UNIT-II Management of companies.B. prospectus. Company Law. Company Law & Practices. India. economic offences and penalties. borrowing power of the company. changes and their registration. objectives of SEBI. Majumdar. and Kapoor. shareholders and members. prevention of oppression and mismanagement. UNIT-III Objectives of foreign exchange management act. A. memorandum of association. limited liability partnership. Competition Act.. winding up of a company. . Student’s Guide to Economic Laws.. 2002. shares. intellectual property rights. compulsory winding up and voluntary winding up. meetings of a company.. their appointment.K. rights of consumers.A. directors. Eastern Book Co.12 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. duties and obligations of business organization under consumer protection act. liabilities and powers. A.. 1986. V. Datey. G. buyback of shares and investor protection. 3. provisions of FEMA dealing with regulation and management of foreign exchange. Singh. 2. 6205 : LEGAL ASPECTS OF BUSINESS Objective : The objective of this course is to introduce the students with different legal aspects of business. 2001. UNIT-IV Objectives of Consumer Protection Act. duties. duties and obligations of business organization under Environment Protection Act 1986. registration and incorporation. Taxman Allied Services Pvt.K. articles of association. References : 1. features of company.S. provisions of SEBI act dealing with takeover and substantial acquisition of shares.

. and Dash.G.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 13 M. Inc. References : 1..Independent sample tests.S. Business Research Methods. .B. ……………………………. P. 2. Business Research Methods. John Wiley and Sons. data collection and preparation.. Zikmund. Pearson Education. 4. This will help prepare students for their summer training in which students are usually assigned projects that involve use of research methodology. Rao. multidimensional scaling. data entry hypothesis testing including one sample tests and two. N. D. Ahmadabad Academic Book Centre. The practical aspects of research methodology will be emphasized. measurement. analysis of variance (one way only). S. discriminate analysis (direct method only). and Schindler. UNIT-I Introduction to research in business. 5. 6206 : WORKSHOP ON RESEARCH METHODOLOGY Objective : To develop understanding of business research methodology from a user’s perspective and a researcher’s perspective. UNIT-IV Techniques of multivariate analysis. Cengage Learning. S.A. W... causal research design. Marketing Research: An Applied Orientation. conjoint analysis. Tata McGraw Hill Publishing Co. exploratory research design. UNIT-II Use of secondary data in research. UNIT-III Sampling including determination of sample size. factor analysis. 3. Cooper. surveys. research design: Classifications of research designs. the research process.. report writing. U. Sekaran. cluster analysis. designing questionnaires and schedules. the research proposal. Handbook for Writers and Editors.R. observation studies. Malhotra. measurement scales. Research Methods for Business: A Skill Building Approach. descriptive research design.

scope. steps taken by government. SIDBI. Deep and Deep Publications. V. Holt. objective. entrepreneurial training and development programmes. facilities provided by different institutions and agencies in India.. M. role of SMEs in global environment.H. entrepreneurial competencies. SIDO. Entrepreneurship – New Venture Creation. Deshpande. 2006. traits/qualities of entrepreneurs. New Delhi. B. women entrepreneurs. NSIC. D. production purchasing. rationale. New Delhi . UNIT I Entrepreneurship: Concept and definitions. financing. factors affecting entrepreneurial growth: Economic. 2. Kaulgud.. A. entrepreneurship and economic development. Entrepreneurship Development: An Analytical Study.... UNIT IV Role of support institutions: of director of industries. size of industrial units in India. V. Entrepreneurship Management. References: 1. manager v/s entrepreneur. small and medium enterprises). managerial problems of new enterprises. and to highlight issues in new enterprise management. mechanics of selling of new enterprise: Size and location. labour and marketing problems. classification and types of entrepreneurs. feasibility studies. Himalaya Publishing House. UNIT II Elements for a programme. Entrepreneurship of Small Industries. UNIT III Definition of MSME ( micro. New Delhi. Jaico Books Publishing House. entrepreneurship orientation and awareness programme. intrapreneur. to promote EDP’s. Small – Scale Industries and Entrepreneurship. significant provisions of MSME Act. Prentice Hall. Akansha Publishing House. A Guide to Entrepreneurship. Theduri. NIESBUD. development corporation (SIDC). institutional entrepreneurial environment in India.14 MASTER OF BUSINESS ADMINISTRATION SYLLABUS SEMESTER III MBA7111: ENTREPRENEURIAL DEVELOPMENT AND NEW ENTERPRISE MANAGEMENT Objective: The objective of the course is to provide conceptual and theoretical understanding about the development of entrepreneurship and its significance in Indian economy. marketing and finance. state financial corporation (SFCs). non–economic factors. Desai. 4. New Delhi. 5. role of MSME in economic development of India.. D. 3. DIC. optimum units: Its meaning and determinants. technical. small industries. Vikas Publishing House. SISI. Otes. 6. evaluation of various EDP programmes.

creative ways to structure long-term debt. J. Private Equity. R.. cash flow statement. balance sheet. Entrepreneurial Finance. development of proformas. multiples. ratio analysis. Hull. Entrepreneurial Finance.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 15 MBA7112: ENTREPRENEURIAL FINANCE Objective: The objective of this course is to orient the new entrepreneurs with the problems and issues involved in financing new enterprise. Little Brown and Company. Levin. R. traits of high growth intrapreneurship. sources of debt financing.W. and Melicher.. Smith. References : 1. John Wiley & Sons. Option. UNIT III Valuation: Premoney and postmoney valuation. signs of intrapreneurship success. capitalization of cash flows.. D. the business plan. UNIT II Financial statements and analysis: income statement. and Entrepreneurial Transactions. valuation methods. 6. international private equity. Entrepreneurship New Venture Creation. breakeven analysis. initial public issue. Futures and Other Derivatives. key factors influencing valuation. business plan development and advice. South-Western College Publishers. checklist of financial information. . debt financing for working capital. C. Prentice-Hall Inc. 5. standard operating procedures. Hold. UNIT I The business plan: The dual purpose document..J. UNIT IV Debt financing: Types of debt. asset valuation. angel financing.. equity financing: Sources of equity capital. Prentice Hall Education.S. S. and Smith. J. direct public offerings. management of working capital. sources of capital. venture capital. McGraw-Hill. J. public equity process. private equity firms.C. private placement. small-business investment companies.L. 3. Inc.. Entrepreneurial Finance: Finance and Business Strategies for the Serious Entrepreneur. 4. 2. multiples of gross margin. intrapreneurship: Intrapreneurship models. raising capital: Value added investors.K. Leach. Structuring Venture Capital. business plan development sources. Rogers. intrapreneurship blunder.

. post project evaluation. break even analysis. risk analysis: measures of risk. The course is aimed at developing understanding of project activities and relevant skills. simulation analysis. demand forecasting. ranking methods of projects. project appraisal techniques: payback period. Robert. B. uncertainties in demand forecasting. sensitivity analysis. contraction of network for cost optimization. R. R. diversification. Projects. 2. capital rationing. tax aspects in project finance. 3. social cost benefit analysis. Tata McGraw Hill.. Wysocki. UNIT-I Project identification analysis: Socio-economic consideration in project formulation. updating. References : 1. accounting rate of return. E. Chandra.B. machinery and equipment. project screening and presentation of projects of decision making. crashing of activities. mathematical programming approach. net present value.. Principles of Project Finance. effective rate of protection. technical analysis: product mix. .K.16 MASTER OF BUSINESS ADMINISTRATION SYLLABUS MBA7113: INFRASTRUCTURE AND PROJECT FINANCE Objective: Projects are non-recurring activities requiring a different set of skill for planning as compared to regular and operative activities. Effective Project Management. role of financial institution in project finance. internal rate of return. float times. benefit cost ratio. cost analysis of resources allocation. means of financing project. and Crane. cost of production. expansion of capacity. social infrastructure projects for sustainable development. UNIT-IV Project scheduling/network techniques in project management: CPM and PERT analysis. UNIT-II Market and technical analysis: Market and demand analysis: market survey. plant capacity. Yescombe.. linear programming model. P. materials and inputs. decision tree analysis. USA. D. Academic Press. project costing and finance: cost of project. multiple projects: project dependence. UNIT-III Project appraisal: Time value of money. investment opportunities. John Wiley and Sons.

References : 1. objectives and basis of tax planning. tax planning through employees’ remuneration: fringe benefit of tax. key terms and provisions. charge and exemptions. 3. provisions related to tax assessment of companies. construction. industrial undertakings and infrastructure development undertaking. related tax deduction allowed to respective industries. domestic company. power. Central Sales Tax Act: objectives. interest. K. G. Agarwal. IT. investment company. acquisition. make or buy decision. business in special category states. repair/renewal or replacement decision. UNIT II Tax planning for different entities: Tax provisions for new businesses.K. shipping and aircraft. business restructuring and tax planning: tax and relief provisions under merger. advance tax payment procedure. telecom industry.. K. demerger.. residential status of a company. dividend.K. service tax: general principles. tax assessment rates and exemption limits for companies. It will develop students’ skill for handling business problems using appropriate concepts of taxation laws. export business. Direct Tax Planning and Management. tax avoidance and tax planning. hotel industry. Atlantic Publishers & Distributors.. and Gupta. UNIT IV Wealth tax: Charge of tax and related provisions. TDS: tax on salary. registration and mode of payment. key terms related to tax assessment of companies: Indian company. minimizing tax liability: tax evasion. double taxation relief. UNIT I Introduction to corporate taxation: Importance of tax planning as a management decision. Corporate Tax Planning. minimum alternative tax. 2. carry forward and set off of losses. scope of total income. ESOPs. Ahuja. Corporate Tax Planning and Management. entertainment industry. interest. foreign company. tax planning though bonus shares. New Delhi. UNIT III Tax planning vis-à-vis managerial decisions: Capital structure decisions in wake of tax planning. R. provisions related to tax on dividend and deductions allowed. and retail business. lease or buy decisions. Agarwal.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 17 MBA7114: TAX PLANNING FOR ENTREPRENEURS Objective: The primary objective of this course is to familiarize the students with relevant provisions of taxation laws (both direct and indirect taxes) for entrepreneurs. SEZs. oil and minerals. . Atlantic Publishers & Distributors. Bharat Law House. amalgamation.

.. and Singhania. V.18 MASTER OF BUSINESS ADMINISTRATION SYLLABUS 4. security analysis: macroeconomic and industry analysis. M. Investments. Marcus.J. Bodie. 3. and Mohanty. knowing market indices (SENSEX and NIFTY) and their importance. international diversification.. Taxmann Publications Pvt. bar chart. portfolio revision. K. UNIT-I Equity shares and their risk return characteristics. and Brittain. Markowitz portfolio theory: Sharpe single index model. Singhania. A. Taxmann Publications Pvt. diversification of risk. M.. point & figure charts. UNIT-II The investment environment. line charts.R. the process of portfolio management. line & volume. estimation of discount rates. E. Tata McGraw-Hill. Investment Analysis and Portfolio Management. Modern Portfolio Theory. Ltd. risk and return theory.. 5.. Singhania. A. concepts of risk and return. significance and approaches. Tax Planning for Business (Entrepreneur Legal Guides). Tata McGraw-Hill. cash flows. Elton. Chandra. John Wiley & Sons. K. equity trading: Market & mechanism. New Delhi.. MBA7115: INVESTING IN PRIVATE EQUITY Objective: To familiarize the students with the tools and techniques for investing in private equity.. Dow theory and Elliot wave theory. growth rates. UNIT-III Market efficiency and behavioral finance. arbitrage pricing theory.. 6. charts. the theory of active portfolio management. Direct Taxes Planning and Management. portfolio theory: Optimum portfolio selection. and Grubber. References : 1.A.J.Law & Practice. C. technical analysis (charts. UNIT-IV Active portfolio management: Portfolio performance evaluation. 2. Z. W. V. Entrepreneur Press Book. different types of equity shares. Kane. company analysis. P.. New Delhi. measurement of risk and return. K. valuation of equity shares.. P. various patterns. Ltd. Direct Taxes . candlestick chart. Stern. the capital asset pricing model. Singhania..

followers and niches. D. marketing strategy evaluation including marketing audit and essential marketing metrics. Pearson Education. UNIT–IV Marketing strategy implementation. importance. References : 1. marketing strategies for nonprofit organizations and for select prominent business sectors of the Indian economy.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 19 4. Jr. Tata McGraw-Hill.. and Bailey. conceptual framework of marketing strategy. . 2. and Jarreche. 5. O. The Free Press. P. Marketing Strategy: Customers and Competition. Tata McGraw Hill Publishing Company Limited. W.. and Jordan. 6.. market share strategies. Schnnaars. Fundamentals of Investment. Pearson Education. UNIT–III Marketing strategy in different situation continued: Competing on costs. Alexander. Aaker.C... financial aspects of marketing management.A. Boyd. John Wiley & Sons.C. A. S. managing profit growth..W. Walker. Strategic Marketing Management. Strategic Marketing Management. Pvt. J.J. G.. strategies for market leaders. R. J. product lines.W. Marketing Strategy: A Decision Focused Approach. offensive and defensive competitive strategy. 3.. Chernev. brief history and current trends. Sharpe. Security Analysis & Portfolio Management. writing a strategic marketing plan for Entrepreneurs. H. Portfolio Theory & Capital Markets. Ltd. J.J. MBA7116: MARKETING FOR ENTREPRENEURSHIP Objective: This course aims at orienting the participants about need and importance of marketing strategies for entrepreneurs – other than those included in the compulsory paper on strategic management. UNIT–I Introduction and overview of marketing strategy: Definition. product portfolio. Inc. alternative approaches to developing the strategic marketing plan especially formal planning systems. speed as strategy. It endeavours to sharpen the grasp of theoretical concepts and analytical ability of students particularly through the use of relevant cases. Mckinsey 7-s framework. challengers. sales growth.. new products.P. competition between price points. W. competing on price. Brightstar Media Inc. segmentation strategies. D.E. UNIT–II Marketing strategy in different situations: Product life cycle and marketing strategy. and Kotler. Fischer. Sharpe. 4. Mullins..

cash flow and product life cycles). McGraw-Hill International. Subramanyam.and third-level breakdown of profitability analysis. UNIT III Analysis of profitability: First-.. Financial Statement Analysis. IFRS framework for the preparation and presentation of financial statements.cash flow based and earnings based approaches. accounting measurement. prospective and valuation analysis: prospective analysis (short. John J. transaction manipulation. Financial Statement Analysis and Security Valuation. George. disclosure quality. Prentice Hall. financing and price risks). analysis of the cash flow statement (identifying free cash flows. economic value added. UNIT IV Accounting analysis and valuation: Creating accounting value. overview of financial statement analysis (basis and tools of analysis). analysis of the income statement (reformulating income statement on a comprehensive income basis). 2. analysis of credit risk (liquidity. Financial Statement Analysis. and determining accounting as well as earnings quality (detecting accounting. business strategy analysis. UNIT I Introduction and foundation for effective financial statement analysis: Form of the financial statements. Financial Reporting and Statement Analysis. Financial Statement Analysis. 5. nature and purpose of financial accounting. and Brown.. 3.. Paul R.R. Bernstein. and analysis of growth (changes in profitability) as well as sustainable earnings.. capital structure and solvency). and accrual accounting framework). valuation. Leopold A. . The Dryden Press.20 MASTER OF BUSINESS ADMINISTRATION SYLLABUS MBA7121: FINANCIAL STATEMENT ANALYSIS Objective: This course is designed to prepare students to interpret and analyze financial statements effectively. Foster. Clyde P. quality of earnings and cash flow forecasts). McGrawHill International 4. References : 1. risk analysis: analysis of equity risk (operating.and long-term forecasting). investment returns. analysis of the statement of shareholders’ equity (reformulating the statement yielding comprehensive income). Stickney. UNIT II Analysis of financial statements: Business activities and financial statements. and earnings forecasting. valuation models. Stephen H. financial reporting and analysis (users and sources of financial information. K. Penman. analysis of the balance sheet (classifying assets and liabilities into operating and financing components.. calculating). and Wild. McGraw-Hill International. second.

Financial Derivatives.. J. 5. R. Prentice Hall Inc. commodity swaps. options: call and put options. 6. N. Prentice Hall Inc. subscription rights.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 21 MBA7122: FINANCIAL ENGINEERING Objective: This course aims at enabling the students to understand & analyze investment problems and developing their skills for the solution of these problems with the help of innovative financial processes.. foreign equities.. credit derivatives. exotic options. treasury bond and notes futures. Financial Engineering. Elsevier Academic Press. V. value at risk (VAR). UNIT III Emerging instruments. securitization. Options.L. UNIT I Understanding meaning and need of financial engineering: Financial engineering vis a vis financial analysis. interest rate swaps. pricing and valuation of future and forwards. capital structure and hedging. factors leading to increasing need for financial engineering. California.C. design and testing.. features of financial derivatives. options on debt instruments. types of financial derivatives. References: 1. payoff profiles. 4. 2. financial engineering in India: derivatives and futures markets. arbitrage restrictions on option prices. Derivatives and Risk Management. asset backed securities. UNIT II Product development and strategies: Basics of product development. corporate risk management: planning and controlling reasons for hedging. investment vehicle. Neftci. cash flow hedges and value hedges.. Prentice Hall Inc. Tata Mc GrawHill. instruments & strategies. option strategies. warrants. S. index futures and options. Financial Engineering. corporate restructuring and leverage buyouts/ management buyout. D. Marshall. 3. UNIT IV Hybrid securities. objective. and issues related to accounting treatment of derivatives. currency swaps. Hull. pricing and valuation of swaps.A.F. Bansal. Derivatives. hedging approaches with options. J. mortgage backed securities. . J.. synthetic instruments. equity related instruments: options. Futures And Other Derivatives. Varma. S.K. concepts and issues: Assets and liabilities management. Oxford University Press.. Gupta. Dubofsky.

recent developments. lease documentation. growth & types.C P. product mix. evolution of Indian leasing industry.22 MASTER OF BUSINESS ADMINISTRATION SYLLABUS MBA7123: MANAGEMENT OF FINANCIAL SERVICES Objective: The course aims at acquainting the students with the developments in the areas of financial services and developing their skills to manage financial services. concept and classification. I. regulation of mutual funds. features. settlement procedure. SEBI regulations for credit rating. SEBI guidelines for public issues. mutual funds: evolution. evolution of NBFC’s services provided. principles of insurance. member establishments. UNIT-II Introduction to equipment leasing: Introduction. tax and accounting aspects. sources of finance: funding strategies. credit cards: concept. types. comparison with banks. bank borrowing ICD). legal aspects of leasing. history and development of leasing. UNIT-I Evaluation and role of financial services companies in India. insurance: definition. SEBI. public deposits. structure. regulations. mechanism of transactions. analysis. sale tax aspects. 1974. leasing and hire-purchase. leasing: introduction. form vs. the concept of visa net. performance evaluation. mortgages: traditional and non-traditional. securitization concept: securitization as a funding mechanism. mathematical evaluation. innovative sources of financing. . design and marketing of mutual fund schemes. advantages. types of leases. mathematics and legal framework. 1999. innovative structuring of consumer credit transactions. underwriting : concept. guidance note. SEBI (Credit Rating Agencies) Regulations. disadvantages. lease agreement. the Hire Purchase Act. credit screening methods. rights and obligations of parties. categories of NBFC’s (industry structure in India. hire purchase: concept. process. merchant banking: nature and scope. the lessor’s angle. product profile. lease evaluation: the lessee’s angle. methodology. classification. Consumer Credit Act.I. substance debate. securitization in India. member affiliates. types. leasing and commercial banking sector. lease accounting and reporting: IAS-17. and tax treatment of MF schemes in India UNIT-III Credit rating: Concept. tax aspects of leasing income tax aspects. regulation of merchant banking activity. leasing as a tax planning instrument. recent developments relating to leasing industry in India.A. negotiating lease rentals. consumer finance: role of consumer credit in the financial system. characteristics. billing and payment. organization.C. legal. 1972.

S. ACCION. UNIT-I Introduction to microfinance: What is microfinance. and others: common shared elements across programs.F. V. investment process. snapshot: MFI industry today. P. steps in bill discounting. and impact evaluation. business. S. financial analysis: principles of credit and basic lending. Encourage critical thinking about microfinance’s strengths and weaknesses. evaluating and structuring H. factoring vis-avis bill discounting credit insurance. the implications. Tata McGraw Hill.C.F.F. legal frame work. venture capital: nature and scope. concept.F. transactions. Provide profiles of major microfinance organizations and highlight their design.. innovations and leaps forward.C. institutionalization. building a MF institution vs. procedure for loan disbursement by H.. Tata McGraw-Hill. and Hudgins. 3. Management of Financial Services. other models and innovations: FINCA. . bill financing: bill of exchange.C. Rose. M. evaluation of factoring. Khan. forms of real estate investment. Tata McGraw Hill. savings mobilization and social entrepreneurship in Grameen II. Bank Management and Financial Services. MBA7124: MICRO FINANCE Objective: This course introduces students to microfinance’s development strategy and social business innovation. forfeiting. Bansal.S. cost-effective credit delivery. and to what degree. H. evaluation criteria. Merchant Banking and Financial Services. V. how these programs differ. UNIT-II Grameen I and II: Program Evolution: How did Grameen bank reinvent itself into Grameen II. Management of Banking and Financial Services. sources. S. innovations in micro credit that make it work. C. definition.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 23 UNIT-IV Factoring: Concept forms. the report of the study group for examining introduction of factoring services in India. and management challenges such as rapid growth. L. program.. regulatory environment. operations. and how to evaluate microfinance organizations as a development investment. impetus for program evolution: what problems. real estate investment: risk and return profile. characteristics of H. Padmalatha. profiles of well-known models. Sultan Chand and Sons. current challenges.Y. performance measures and incentives. scheme in India.K. Housing finance: Introduction. and credit plus.. in India. legal aspects.. 2. limitations. functions of factor. References : 1. 4. how the changes affected grameen. bill market in India. the Grameen approach – MIPS analysis.

financial performance measures: cost-benefit analysis (e. CT. Looking ahead: Microfinance challenges and opportunities: Doing good by doing well. important questions and tools for managers. Dowla. A. T. insight. Kumarian Press. Drake. client choices. Stylus Pub LIc. theory: large scale/commercialization of MF creates competition. performance measurement.g. and better services (e. is this a cost-effective investment?). Bloomfield. support market. E. M. Bloomfield. Harper. and Harper.24 MASTER OF BUSINESS ADMINISTRATION SYLLABUS UNIT-III Impact evaluation and financial performance: Impact evaluation: measuring the benefits of microfinance. Bolivia). UNIT-IV Commercialization of microfinance: Balancing business & development. and analytical skills related to how a corporation’s senior executives design and implement the ongoing management systems that are used to plan and control the firm’s performance. separate delivery channels for “credit plus” programs. The Commercialization of Microfinance: Balancing Business and Development. or no longer serving the poor? Can profit-driven MFIs achieve same development impact as NGOs? Does microfinance lift people far enough out of poverty? Constraints to growth: talent and capital. market growth and crisis: Bolivia.. The Poor Always Pay Back: The Grameen II Story. transparency and accountability.g. new opportunities: examples of social entrepreneurship. Support institutions and access to capital markets: Innovative structures and institutions for microfinance expansion. MBA7125: MANAGEMENT CONTROL SYSTEMS Objective: The objective of this course is to allow students to gain knowledge. resource allocation. common approaches and challenges. . NGOs transforming into banks/finance companies. What’s Wrong with Microfinance? Intermediate Technologies Publications. M. the case for market discipline and self-sufficiency. Microfinance: Evolution. budgeting.. and Rhyne. investors. and Barua. References : 1. etc). risk management. CT.. Students will examine elements of management systems including strategic planning. 3. blue orchard. financial analysis: MFI financial statements.. Bangladesh. D. the case for targeted subsidy for non-credit programs. micro investment vehicles and capital independent social entrepreneurship (Kiva. Kumarian Press. Inc. Ltd. D. Achievements and Challenges. Dichter. 2. evaluation and reward. balancing mission with sustainability: credit plus approaches : challenges of explosive growth for MFIs. Integrated vs. 4. as well as transfer pricing.

controls for differentiated strategies. R.. Prentice Hall. types of responsibility centers. analysis of new and ongoing programmes. interactive control. inter-relationship among strategic planning. management in service control in issues and management . budget preparation process. Performance Measurement and Control Systems for Implementing Strategy Text and Cases. report preparation. 2. UNIT II Structure of management control: Need for delegation.A. management control and operational control. Tata McGraw-Hill. 4. objectives and methods of transfer pricing. measuring and controlling assets employed. Pearson Education Inc.. strategic planning. UNIT IV Applications of management control systems: Performance measurement..MASTER OF BUSINESS ADMINISTRATION SYLLABUS 25 UNIT I Management and control: Basic concepts of management control system. organizational structure of responsibility centers. R. and Govindrajan.N. management control in non-profit organizations. W. V. Ghosh. management control system and responsibility accounting. management control-related ethical analyses. management multinational and multi project corporations. and Van-der-Stede. Merchant. pricing corporate services and administration of transfer prices. Simons.A. References : 1.. UNIT III Management control process: Strategic planning. types of reports. strategic planning process. compensation. designing and introduction of management control system. management information systems and computers. Management Control Systems. management information systems. Management Control Systems: Performance. K. N. Management Control Systems. analyzing and reporting. 3.. Prentice Hall. programming and budgeting. performance evaluation systems. performance evaluation. Merchant. K. Evaluation and Incentives. management control organizations. the effects of environmental uncertainty and organizational strategy on control systems. 5. Anthony. informal management controls. Modern Management Control Systems: Text and Cases. Prentice Hall of India. implementing radical process and product innovation strategy.

machinery and equipment. capital asset pricing model. UNIT I Planning and analysis overview: Phases of capital budgeting. principles. cost of production. analysis of firm and market risk: portfolio theory and capital budgeting. multiple projects . appraisal criteria (net present value. conduct of market survey. generation and screening of project ideas: generation of ideas. UNIT III Types and measure of risk : Simple estimation of risk. special decision situations: Choice between mutually exclusive projects of unequal life.26 MASTER OF BUSINESS ADMINISTRATION SYLLABUS MBA7126: PROJECT PLANNING. sensitivity analysis. problems and challenges. project charts and layouts. execution and control methods. concepts. risk analysis in practice. location and site. characterization of the market. Porter model for estimation of profit potential of industries. techniques. benefit cost ratio. plant capacity. Monte Carlo simulation. social cost benefit analysis (SCBA): rationale for SCBA. determination of economic life. impart skills in project planning. project rating index. product mixes. projected cash flow statement. Financial analysis: Estimation of cost of project and means of financing. Project cash flows. work schedule. selection of project. aspects relating to conglomerate diversification. projected balance sheet. qualities of a successful entrepreneur. internal rate of returns urgency. key criteria for allocation of resource. definition of cash flows by financial institutions and planning commission. CAPM and capital budgeting . inter-relationships between investment and financing aspects. preliminary screening. sources of positive NPV. investment appraisal in practice. optimal timing decision. portfolio planning tools. UNIDO approach to SCBA. manufacturing process and technology. viewing a project from different points of view. and practice of project management and its various facets. biases in cash flow estimation. and accounting rate of returns). estimation of key factors. technical analysis: study of material inputs and utilities. resource allocation framework. introduce students to project management software and applications. inflation and capital budgeting. strategic position and action evaluation. scenario analysis. ANALYSIS AND MANAGEMENT Objective: The objective of this course is to promote a sound understanding of the theory and practice of project management. working capital requirement and its financing. interface between strategic planning and capital budgeting. estimates of sales and production. market planning. little and mirrless approach to SCB. UNIT II Market and demand analysis: Situational analysis and specification of objectives. demand forecasting. basic principles of measurement of cash flows. components of the cash flow streams. levels of decision making. corporate appraisal. structures and civil works. collection of secondary information. monitoring the environment. More specifically it introduces students to the purpose. elementary investment strategies. payback period. regulatory framework for projects. decision tree analysis. estimates of working results.

mobile network . Chandra. project management: Forms of project organization. Benjamin. P. advertising business models. Project Appraisal and Planning for Developing Countries. 2. time estimation. Inc. abandonment analysis. Tata McGraw Hill. services and business models of M-Commerce.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 27 and constraints: Constraints. I. evaluating the capital budgeting system of an organization. determination of critical path. J.. content vendors-user fee business models. 4. scheduling when resources are limit. schemes of assistance. project review and administrative aspects: initial review. Project Financing. methods of ranking. network techniques for project management. shopping business models. special features of m-commerce. and Financing Private and Public Projects. John Wiley and Sons. C. term loans procedures. Selection. performance evaluation. 3. human aspects of project management.. E.. Little.. marketing business models.A. and Mirrlees. SEBI guidelines.D. norms and policies of financial institutions. prerequisites for successful project implementation. m-commerce value chain: introduction. Euromoney Books. UNIT I M-commerce: Introduction to m-commerce. revenue-sharing business models. Modern Project Finance: A Case Book. development of project network. MBA7131: MOBILE COMMERCE Objective: To introduce students to the new technologies. content aggregators. Project Planning: Analysis. infrastructure equipment vendors software vendors. S. Gatti. P. F. PERT and CPM models. project appraisal by financial institutions. Implementation and Review. Nevitt. Academic Press. network cost system. linear programming model. mathematical programming approach. Structuring. Oxford and IBH Publishing Co. and Fabozzi. UNIT IV Project financing in India: Means of finance.M. project control. improved efficiency models. Project Finance in Theory and Practice: Designing. applications. project planning. forces behind the m-commerce revolution.. sample financing plans.K. administrative aspects of capital budgeting.J. structure of financial institutions in India. 5. References: 1.

mobile information services. mobile IP: routing packets to mobile nodes. 2G landscape. .. 3G technology.28 MASTER OF BUSINESS ADMINISTRATION SYLLABUS operators. S. T.. IGI Publishing Hershey. TCP wireless application protocol. mobile internet: introduction. voice portals. Mennecke. Services. location-based services positioning solutions: handset-based positioning solutions. 3.J. UNIT III Mobile security: The role of cryptography. mobile portals. PDC migration. MBA7132: PRODUCT INNOVATION IN TECHNOLOGY BUSINESS Objective: To provide students with the requisite knowledge of concepts and to impart practical skills and techniques required in the area of Manufacturing Policy and Implementation. basic architecture basic multiplexing schemes. mobile e-tailing and e-ticketing. public key cryptography. References : 1. the WAP usability. mobile policy implications. different mobile payment scenarios. TDMA migration. certificate authorities. Mobile Commerce: Technology. overview of the WAP architecture. fragmented landscape mobile policy: India telecom policy. wireless applications service providers (WASPs). separating uplink and downlink traffic. S. mobile entertainment. Idea Publishing Group. Tata McGraw-Hill Professional. USA. M-Commerce Crash Course: The Technology and Business of Next Generation Internet Services. Theory and Applications. secret key cryptography. Nansi. third-party billing and payment providers. operating without a WAP gateway. WAP gateway and legacy protocol stack. M-Commerce: Technologies. Norman. CDMA one migration. PA. mobile business applications and services next-generation m-commerce: next-generation m-commerce scenarios. mobile device manufacturers. P. 2. mobile banking and trading.. personalization-3GPP’s personal service environment. Mobile Commerce Applications. wireless spectrum auctions. transition toward 3GGSM migration. GSM’s sim-based authentication. and Business Models. UNIT II Mobile communications: Historical perspective. network-based positioning solutions. John Wiley & Sons. mobile directory services. B. Louis. combining public and secret key cryptography. the wireless application environment.. message authentication codes. 4. UNIT IV Mobile commerce services: Mobile portals. mobile payment: mobile payment standardization efforts. mobile banking. and Strader. digital signatures. TCP/IP on a mobile network.

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UNIT I Production function: Production function & the organization, five Ps of production, production strategy, planning & controlling the operations - product selection linking the product with marketing, planning the operation, setting up production system, controlling the production, manufacturing system design: organization of manufacturing operation, job batch and flow production methods, group technology coding composite component, product flow analysis, group technology and just-in-time. UNIT II Just-in-time manufacturing: JIT manufacturing, people involvement, total quality control, advantage of JIT manufacturing, elements that support JIT flow, the Kanban system optimized production technology (OPT) manufacturing & service strategies: manufacturing as a competitive advantage, corporate strategy & manufacturing strategy, production planning and inventory control in manufacturing strategy. UNIT III Theory of constraints & synchronous manufacturing: Introduction, theory of constraints, the goal of performance measures, synchronous manufacturing, speed to market, bench marking, simultaneous engineering, reverse engineering, technology audit, strategic alliances. UNIT IV Technological innovation in manufacturing: Automated design support, computer numerical control (CNC) machines, computer aided manufacturing (CAM), flexible manufacturing system (FMS), computer integrated manufacturing (CIM), artificial intelligence (AI), automation in services. References :

1. Dilworth, J.B., Production & Operations Management, McGraw-Hill. 2. Narasimhan, S.L., Mcleavey, D.W. and Billington, D.W., Production Planning & Inventory Control,
Prentice Hall of India.

MBA7133: BUSINESS PROCESS RE-ENGINEERING Objective: The objective of this course is to develop the abilities of the students to design and to evaluate management and its existing structure and select the right frame for Reengineering. UNIT I Definition of reengineering, time for reengineering, why business process start to fail, explanation of change theory, reengineering mission and scope, reengineering cost, survival and growth strategies, rethinking business processes.

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MASTER OF BUSINESS ADMINISTRATION SYLLABUS

UNIT II The new world of work, the enabling role of information technology, perspectives on the customer, understanding markets, customer research within markets, service and specifications from the customer, insights from customer analysis. UNIT III Understanding the influences in the background, perspectives on the background, dynamic nature of the industry, competitive intelligence: Bringing the background into focus, mapping the way work gets done, identifying areas for improvement. UNIT IV Planning for change, refined mission and scope, design options and alternatives, filling in the line details, mapping the new process, developing business policies, information channels and communications, feedback for continuous improvement, implementing system and structural changes, selecting the right frame, the horns of the downsizing dilemma, maximizing the chances for reengineering success, resistance to change, the transition process, revitalizing the organization for long term durable change, reengineering experience. References : 1. Dey, B.R., Business Process Reengineering & Change Management, Dreamtech Press Edition. 2. Hammer, M. and Champy, J., Reengineering the Corporation - A Manifesto for Business Resolution, Nicholas Brealey Publishing Limited, London. 3. Jawadekar, W.S., Redesigning the Business Organization, Tata McGraw Hill Publishing Company Limited. 4. Kerin, F.C., Father, J.J. and Lynch, R.L., Corporate Renaissance.

5. Lowenthal, J.N., Reengineering the Organization McGraw-Hill Higher Education. MBA7134: SYSTEMS ANALYSIS AND DESIGN Objective: The objective of the course is to understand the tools and techniques of data capturing, storing and disseminating for efficient working of organization. UNIT I Data and information: Types of information: Operational, tactical, strategic and statutory : why do we need information systems, management structure, requirements of information at different levels of management, functional allocation of management, requirements of information for various functions, qualities of information, small case study, systems analysis and design life cycle: requirements

MASTER OF BUSINESS ADMINISTRATION SYLLABUS

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determination, requirements specifications, feasibility analysis, final specifications, hardware and software study, system design, system implementation, system evaluation, system modification, role of systems analyst, attributes of a systems analyst, tools used in system analysis. UNIT II Information gathering: Strategies, methods, case study, documenting study, system requirements specification, from narratives of requirements to classification of requirements as strategic, tactical, operational and statutory, example case study, feasibility analysis: deciding project goals, examining alternative solutions, cost–benefit analysis : quantifications of costs and benefits, payback period, system proposal preparation for managements, parts and documentation of a proposal, tools for prototype creation, tools for systems analysts: data flow diagrams: case study for use of DFD, good conventions: levelling of DFDs levelling rules, logical and physical DFDs, software tools to create DFDs. UNIT III Structured systems analysis and design: Procedure specifications in structured english : examples and cases, decision tables for complex logical specifications, specification oriented design vs procedure oriented design, data oriented systems design: entity relationship model : E-R diagrams, relationships cardinality and participation, normalizing relations, various normal forms and their need, some examples of relational data base design. UNIT IV Control audit and security of information systems: Audit and security of information systems, why controls are needed, objectives of control, techniques used in control, auditing information systems, auditing around, through and with the computer, testing information systems, types of tests, how to generate tests, security of information systems, disaster recovery, business process continuity, systems analysis and design in the era of electronic commerce: B2B, B2C and C2C e-commerce, advantages and disadvantages of e-commerce, e-commerce system architecture: physical networks, logical network, world wide web, web-services – html, XML, electronic data interchange: EDI standards – virtual private networks – XML and EDI, complete system analysis and design case studies. References :

1. Dennis, A., Wixom, B.H. and Rogh, R.H., Systems Analysis & Design, John Wiley & Sons. 2. Hoffer, J.A., Joey, F. G. and Valacich, J.S., Modern Systems Analysis and Design, Pearson Education. 3. Kendall, K. and Kendall, J., Systems Analysis and Design, Pearson Education. 4. Valacich, J.S., Joey, F. G. and Hoffer, J.A., Essentials of Systems Analysis and Design, Pearson
Education.

K..32 MASTER OF BUSINESS ADMINISTRATION SYLLABUS MBA7135: ENTERPRISE RESOURCE PLANNING Objective: The objective of this course is to acquaint the students with the knowledge of computerized productions. materials . software.. 5. ERP: A Management Perspective.implementation in large scale organization. and the process of analyzing..integrated management information.K. Wagner. 4.MRP (1). JIT UNIT II ERP modules: Finance. Leon. designing. and Garg. future direction of ERP. and data concepts. S. definition and ERP packages used.SAP R3 (case studies). Prentice Hall Inc. Inc MBA7136: MANAGEMENT INFORMATION SYSTEMS Objective: The course has been designed to acquaint students about the evolution of computer-based information systems.DRP markets. Enterprise Resource Planning : Concepts and Practice. Tata McGraw Hill. 2. A. Tata McGraw-Hill. supply chain management. basic computer hardware.E. end user training post implementation. business process re-engineering. R. Sadagopan. References : 1. Concepts in Enterprise Resource Planning : Concepts and Practice. V. UNIT I Evolution of ERP. new business segments. RAMCO Marshall world class ERP. M. Cengage Learning. going ERP way. reducing lead time.quality benefits of ERP. V. DRP. UNIT IV ERP bridging business and technology baan implementation (case study) ERP ware. project planningteam training. reduction in cycle time . and Venkitakrishnan. Venkitakrishnan. implementation life cycle. Garg.. ERPWARE & ERP Implementation Framework.K. and developing an information system. ERP evaluation criteria. role of consultants. vendors and users. R.. . the types of information systems that are needed to support the various levels of a business enterprise. MRP (2). 3. Materials distribution system of a manufacturing organization and impart knowledge to the students in the conceptual and operational aspects of ERP. Prentice Hall Inc. manufacturing. data warehousing. UNIT III ERP implementation.K. Enterprise Resource Planning.

systems from functional perspectives. intelligent techniques. integrating functions and business processes.. Perspectives and contemporary approach to information system..H. managing opportunities challenges and solutions. management opportunities. M-commerce and mobile computing. Information systems. Management opportunities. challenges and solutions. group decision support system (GDSS). G. Structure and Development. wireless technology in the enterprise. challenges and solutions. Ethical and social issues related to information systems in digital firm and information society. M. New York. McGraw-Hill. organizing and managing international information systems. Executive support in the enterprise. management opportunities. the impact of IT on Management Decision Making. organisations. management opportunities. challenges and solutions. and enterprise integration trends. References : 1. and Olson. security and control: system vulnerability and abuse. challenges and solutions. business process re-engineering and process improvement. Managing international information systems: growth of international information systems. challenges and solutions. challenges and solutions. how information system impact organisations and business firms. usage of information systems. business value of security and control. customer’s relationship management system. . Information Business and Business Strategy.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 33 UNIT I Introduction: Why information system. Information system in the enterprise: major types of system in organisation. Davis. UNIT III Enterprise application and business process integration: Enterprise systems. UNIT IV Redesigning the organisation with the information systems: System as planed organizational change. Prentice Hall. network and internet access. Management Information Systems: Conceptual Foundation. Management opportunities. S. management opportunities. alternative systems building approaches. management and strategy: organisations and information systems. management opportunities. establishing framework. Alter. supply chain management systems. UNIT II Wireless revolution: Wireless computing landscape. overview of system development. Managing the digital firm: E-business. ecommerce and emerging digital firm. technologies and tools for security and control. technology issues and opportunities challenges and solutions. managing knowledge in the digital firm: enterprise wide knowledge management systems. Information Systems: A Management Perspective. Enhancing decisions making for digital firm: decisions making and decision support system (DSS).Gale 2. challenges and solutions.

techniques and applications for developing an effective advertising programme. ethical and social aspects of advertising. UNIT I Advertising: Concepts. P. Tata McGraw Hill. New Delhi. Facilitate an understanding about the consumer decision making process and its applications in marketing function of organizations. legal. advertising organisation – selection.A. J. References : 1 Arens. and Claggett. 4. budgeting. the advertising plan and setting of objectives. P. diffusion of innovation and opinion leadership. importance and role of advertising in the marketing process. Indian consumer market. evaluation .. MBA7141: ADVERTISING AND CONSUMER BEHAVIOUR Objective: Purpose of the paper is to acquaint the participants with concepts. K. and Laudon. reference group influence.. UNIT IV Consumer attitudes and attitude change. campaign planning. copy. illustration. W.E. Kanter. Prentice Hall.. Prentice Hall of India. logo.. Laudon. J. Managing with Information. psychographics and lifestyle. C. Information Systems for Modern Management.Message. 6. family decision making.. compensation and appraisal of an agency.opinion and attitude tests. influence of culture. R. subculture and social class.G. Management Information Systems: Managerial Perspective. information processing and consumer perception. determination of target audience. layout. Goyal D. 5. cultural and psychographic aspects. Macmillan India Limited. appeal. social. Prentice-Hall. headlines. New Delhi. UNIT III Consumer behaviour and marketing strategy. J. Contemporary Advertising. role of creativity in advertising. consumer motivation. types. UNIT II Developing advertising programmes . Consumer involvement and decision making. evaluative criteria and decision rules. forms.economic. measurement of advertising effectiveness. Management Information Systems: Organization and Technology in the Network Enterprise. . Murdic.. media planning. information search process. DAGMAR approach.34 MASTER OF BUSINESS ADMINISTRATION SYLLABUS 3. influence of personality and self concept on buying behaviour. industrial buying behaviour. consumer behaviour audit.

Prentice Hall of India. This paper develops further the knowledge already gained in marketing. J. New Delhi. Delhi. Irwin Publishers. Fryberger. Tata McGraw Hill. new product development and management of international brands. C.L. M.. A. Prentice Hall of India. 2. segmentation.. MBA7142: GLOBAL MARKETING MANAGEMENT Objective: The objective of this course is to develop a conceptual framework of international marketing management. and Belch.... Belch. New Delhi. integrated approach to international marketing. J. and Kanuk. G. Sandage. and Craig. McGraw Hill. social and cultural environment and its influence on international marketing. Global Marketing Strategies. environmental influences on pricing decisions. Advertising Management. Philip R. channel structure. C. Chicago (USA). Catcora. UNIT IV Promotional strategies in international marketing. D. channel strategies for foreign market entry. Introduction to Advertising and Promotion. international marketing entry strategies. packing and labeling.. Consumer Behavior.. product adoption. G. L. New Delhi.S.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 35 2 3 Batra R. & Bitta.H. and Aaker D. L. D. UNIT III Global pricing strategies.E.. Douglas. L. John L. AITBS. Consumer Behavior. the process of international marketing and transition from domestic to transnational marketing. . UNIT II Product planning for global markets. benefits of international trade. V. Advertising. References : 1. International Marketing. Myers. G. international marketing organization and control.. A. selection of foreign markets and positioning strategies. Graham. McGraw-Hill. 4 5 6 Laudon. and Rotzoll K. A. emerging issues in global marketing. UNIT I Introduction to global marketing. standardization vs. Susan P. Schiffman..

emotions and brands. product market strategies. concept testing. product planning: marketing plan. multi dimensional scaling and conjoint analysis. UNIT I An overview of marketing research . S. evaluate and research particularly with respect to marketing mix elements. branding services and managing the corporate brand. cluster analysis. test marketing. new product development process.factor analysis.. new product categories. branding strategies for functional and symbolic brands. name value. UNIT II Pricing research including use of conjoint analysis for this purpose. product differentiation. product life cycle : stages and corresponding strategies. Jain. J. phases. product classification.36 MASTER OF BUSINESS ADMINISTRATION SYLLABUS 3..relationship of validity and reliability . UNIT III Product management : In context of business strategy. brand equity: introduction and definition. advertising research . the marketing research industry.their types and their estimation. application of marketing research and the following techniques of multivariate analysis to marketing mix elements viz. UNIT IV Socio cultural meaning of brands: Understanding the social psychology of brands. International Marketing. product research. preference analysis. cultural meaning systems and brands. model of brand equity synthesis. organization for product management. the relationship of product management to the marketing concept. symbolic meaning of brands. research for market segmenting including the use of cluster analysis for this purpose. market potential and forecasting. Routledge. . product mix concept. International Marketing. Onkysist. copy research. product evaluation. scale validation . package research distribution research. brands and advertising. benefit segmentation. and Shaw. brand stretching and retrenching. positioning strategies. MBA7143: MARKETING RESEARCH AND PRODUCT MANAGEMENT Objective: The course aims to develop the student’s ability to conduct. Ceneage Learning India Pvt Ltd. audience profiling. prototyping.Definition and scope. It also seeks to develop an understanding of the innovation process and the methods of analysis and evaluation used in the product development process. qualitative research tools including ethnography and laddering. changes due to technology including the internet. new products : the importance of innovation. 4. portfolio analysis. Subhash C. auditing and measuring brand equity managing brands. experimental research design.setting advertising objectives. product positioning : Concept. media research..

3. relationship marketing and social marketing in retail management. visual / display methods. e-mail. recent trends in internet marketing. Marketing Research: An Applied Approach. Marketing Research. UNIT III Retailing. 6. Pearson Prentice Hall. chat community site etc. security. UNIT I Introduction to internet marketing and its terminology. J. Paul.. privacy. Logistics & SCM. K.. retail location strategy. L. rule based system. Innovation Management and New Product Management. Malhotra. Ulrich. price strategies including – dynamic pricing. viral marketing. EDP / MIS. retail market segmentation & franchising. Mc Graw Hill Inc. the internet macro environment. Strategic Brand Management. Kinnear.. individualization. conceptual foundations of internet commerce. the B2C market.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 37 References : 1. and Percy. Elliott. Eppinger. Consumer behaviour on the internet. place strategies including – affiliates and remote hosting. retail customer. and Taylor. business models on the web. the internet micro environment. 4.. planning and layout tools. merchandising & management. 2. Trott. Dawn. Product Design and Development. .C. promotion strategies including – online advertisement. reverse auction. forward auction. MBA7144: INTERNET MARKETING AND RETAIL MANAGEMENT Objective: This course aims to impart knowledge about the strategies and marketing mix associated with internet marketing and retail management. introduction to internet technology. Iacobucci. customer service – FAQ’s and help desk. name your price. organizational buying behaviour on the internet. marketing strategy on the internet especially segmenting. R. Marketing Research: An Applied Orientation. Thomson. T. recommendations. Oxford University Press.T. emphasizing the things that influence the decisions made by retailers and basics of web site development and evaluation will also be taught. The course take a strategic approach to retail management. UNIT II The internet marketing mix: Product strategies including– assortment. and S. basics of web site development. footfalls / computerized methods & non computerized methods. relevance & trends. product and merchandise management. Gillert. legal and taxation issues in internet marketing.D. R. 5. configuration engine. personalisation strategies including – customisation. role. Churchill. Prentice Hall. outbound. the B2B market. New Jersey. N. K. e-mail response management. collaborative filtering. targeting and positioning. sponsored links. McGraw Hill. TQM. evaluation of websites. security measures.

Retail Management.. and sustainability of a supply chain. Jaworshir B.. legal process. Prentice Hall. IR – law. The course helps students develop understanding about the significance of SCM in international business. international purchasing & distribution. inventory management and its components as SCM system. Tata McGraw Hill. Retail Management. 4PL’s). Mayor. 6.. Dave. Bajaj C. 4. Oxford Publication. E. optimization of transportation process. India. Marketing. UNIT I Introduction to global supply chain management: Concept and role of SCM services. statistical methods used in measuring mall performance. PF/ESIC & exemptions. concepts in mall design. Pearson Education. logistics providers (3PL’s. Tata McGraw Hill. Fisher R. Pradhan S.. security / accounting. have the knowledge of managing SCM in international trade operations. emerging trends in retail. IPR ( Intellectual Property Rights). quality management and retail.. and examine the levels of risk. Internet Marketing : Strategy Implementation and Practice. 2. J. A. reverse logistics. contracts & recovery. Strauss. types of various retail format.Chadwick. Mohammed R. MBA7145: GLOBAL SUPPLY CHAIN MANAGEMENT Objective: The Course explores the main Issues in global supply chain management (SCM) to underline their strategic importance to firms. Mohammed Rafiq Palgrave Macmillan. shops & establishments. Levy & Weitz. Judy. factors influencing malls establishments. Tata McGraw Hill. and Cahill A. Varley R. understand the key operational issues involved in global supply chain management. J. 5. Retail Management. Kevin Johnston and Fiona Ellis.38 MASTER OF BUSINESS ADMINISTRATION SYLLABUS UNIT IV License. PPF.. aspects in finance. SCM networks. M. 3. 7. UNIT II Transportation and its services in SCM. transportation services in international market and different transport modes. Adel-El-Ansary and Frost M. food & restaurants. international logistics centres. . HR. References : 1. Richard. role of multimodal transport in global SCM. Chaffey.. efficiency. Retailing Management. Internet Marketing: Building Advantage in a Networked Economy.

5. International Logistics. Baron. John Wiley & Sons. Mangan. consumer marketing. Stock. & Wardlow.R. South-. concept of industrial marketing. T..G. Wood. Lalwani. D. Coyle.. types of warehouses. targeting & positioning in industrial markets. its strengths.. J. 6. Murphy. Supply Chain Management: Theory and Practice. G.. nature of industrial buying.. silver – meal method. MRP. Leong. J. A. D. Fundamental of Logistics Management.. leadership network. The Management of Business Logistics. S.. weaknesses opportunities and threats in changing global context.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 39 UNIT III Warehousing and inventory management: Role of warehousing in global SCM. industrial vs. J. A.. L.. 4. . International Logistics. F.. configuration and management of SCM networks. Edward J. and Langley. Packaging. 3. determination of safety inventory. J. Thomson South-Western. it systems (MPS. material requirements planning. A Logistic Approach to Supply Chain Management. industrial market research. MRPII. P. green SCM. Coyle. D. Mohanty. and Ellram. K. and Tan. Bardi. Wilson’s formula. J. UNIT I Nature of industrial markets. C.. segmentation. 8. Cenage Learning.M. lean management (manufacturing). Ltd. 2. and Butcher.. Wisner. C. C. material handling.. Western.. recent trends in global SCM. D. K. inventory management under conditions of certainty and uncertainty. 7. industrial marketing environment. MBA7146: INDUSTRIAL AND RURAL MARKETING Objective: To impart the knowledge about industrial marketing and to orient students to the realities of rural marketing in India. To understand how marketing strategies are different in industrial markets as compared to consumer markets. ERP. classification of industrial markets & products. Bizantra. J. Britzania. Principles of Supply Chain Management. DRP). Amcon.Y.. John. and Deshmukh. Wagner – Whitin method.M. Lambert. SCM networks its features & networks owned by international corporations. economic order quantity (EOQ). Cengage Learning. McGrawHill. P. Pierre David. UNIT IV International forwarding. R. partnership network.. N. Global Logistics and Supply Chain Management. References : 1. functions of warehousing.

Pearson Education. C. Rural Marketing. consumer durables. New Delhi.I Objective: The objective of this course is to enhance the participants understanding of Indian environment relating to industrial relations. 4. 7. R. management of sales force for industrial markets. R. rural market index. References : 1. Dwyer R.. M. L. communication strategy. R. rural financing. Speh. Indian-rural market. Business Marketing Management. agricultural inputs.K.. F. rural market & communication strategy. law of master and servant relationship. Cengage Learning. segmentation of rural markets. McGraw Hill. rural marketing environment. P. USA. channel strategy. Industrial Marketing. rural & urban markets: a comparative analysis. its strength. concept of social justice. MA. rural market & pricing strategy. Dogra. Business to Business Marketing. 6. Oxford University Press. promotional strategy in industrial markets... 2. Ghosh. K. India. Industrial Marketing. D. organized rural retailing. the realities of rural marketing in India.G. Rural Marketing: Text & Cases.40 MASTER OF BUSINESS ADMINISTRATION SYLLABUS UNIT II Industrial market mix strategy. T. B. P. Hutt.. 8. product strategy. Kashyap. MBA7151: LABOUR LEGISLATION . rural consumer behavior. . J. pricing strategy. 5. & Giglierano. Ghuman. Rural Marketing : Concepts & Practices. Tanner J. UNIT I Legal regulation of employment conditions in India. Ltd. problems of industrial marketing in India.. Vitale. problems in rural marketing. rural market & product strategy. 3.S.. Prentice Hall of India. Boston. W. financial services. marketing agencies & institution for rural India.. S. Emphasis would be given to provisions and case laws of various acts. & Ramalirishnan. Cengage Learning India Pvt. rural market & distribution strategy. e-rural marketing. Business Marketing.. TMH. UNIT IV Rural marketing of FMCG. Biztantra Dreamtech Press. Krishnamacharyulu.. UNIT III Rural marketing concept. weaknesses opportunities & threats in changing global context. Reeder. and Ravi .. Robert.

G. minimum wages. 1970 . Saharay. understanding the relationship of HR strategy with overall corporate strategy. Oxford University Press. O.. strategic HR. 1947 . S. Srivastva.. Misra. Ltd. licensing of contractors. UNIT IV Contract Labour (regulation and abolition) Act.P. Eastern Book Company. Labour Management and Industrial Relations.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 41 UNIT II Industrial Dispute Act. K. References : 1.deductions and authorities. Universal Law Publishing Pvt.L. the role of national . Payment of Wages Act.. Ltd.1979 .K. New Central Book Agency Pvt. immunities available to registered trade unions. The Law of Industrial Disputes. M. Labour and Industrial Law. best fit approach v/s best practice approach. power and duties of authorities. typology of HR activities.welfare and health measures of interstate migrant workmen.certification process of standing orders. Saujanya Books. 5.M. MBA7152: STRATEGIC HUMAN RESOURCE MANAGEMENT Objective: The course is aimed at understanding the strategic approach to human resources as distinguished from the traditional functional approach.Definition of industry. layoffs and retrenchment. Industrial Relations and Labour Laws. 1926 . Kothari.. Industrial Law. Labour Demands and Their Adjudication.Advisory boards.C.. 4. Minimum Wages Act. scope and process of strategic HRM.. Triphati Pvt. fixation of minimum rate of wages. strategic role of specific HR systems and appreciating SHRM in the context of changing form of organizations in the global environment. Ltd. Calcutta. 2. industrial dispute. 7. Malhotra. Chakravarti. Malik. 1936 . strikes and lockouts. procedures. 1948 . Interstate Migrant Workmen (regulation of employment and conditions of services) Act. UNIT III Trade Union Act. 1947 . registration of establishments..N.. welfare and health of contract labour. New Delhi. H.P. workmen. S. 6. P.fair wages..M. Industrial and Labour Laws of India. New Delhi. Vikas Publishing House. UNIT I Framework of strategic human resource management. Industrial Employment (standing order) Act. leaving wages. traditional vs. 3.Registration.

strategic executive appraisal. 5. performance and compensation management for global workforce. HR challenges. Aligning Human Resource and Business Strategy. HBS Press. behavioural issues in strategic implementation-matching culture with strategy. 2. A. Jaico Publishing House. HR strategies and practices in Indian industries and service sector. UNIT IV Global HRM.. sectoral context and organizational context in HR strategy and practices. Handbook of Strategic HRM : The Key to Improved Business Performance. training and development imperatives for global workforce. talent management and retention strategies. W. Greer. global employee relations. The HR Scorecard.F.R. Dreher. C. global staffing approaches . Tata McGraw Hill. Human Resource Strategy. IT and future directions in HR strategy.polycentric. B. employee engagement strategies. Strategic Human Resource Management : Theory and Practice. retrenchment strategies. L. Pearson Education Asia. G. external and internal analysis for strategic HR management.E.. strategic appraisal. UNIT II Strategic role of HR systems . Holbeche. Salaman. M. performance management strategies.. Dougherty. 6. repatriation issues. Butterworth Heinemann. HR strategy evaluation and control. Strategic Human Resource Management: A General Managerial Approach. Armstrong. & Baron. UNIT III Human aspects of strategy implementation. expatriate problems and culture shock. HR planning for global demand and diversity at workplace. ... G. 3.42 MASTER OF BUSINESS ADMINISTRATION SYLLABUS context. References : 1. 4. leadership factor in strategy and implementing strategic change. ethnocentric. Sage Publications Ltd. reward and compensation strategies. geocentric and region centric. HR strategy in workforce diversity..Strategic staffing. downsizing strategies. HR as distinctive competitive advantage. integrating HR strategy and business strategy. Becjer. recruitment and selection of human resources for global assignments. strategic design of reward system. role of global HRM in successful MNC strategy. & Thomas.

performance counseling. D. compensation management in multi-national organisations.. UNIT IV Executive compensation .I. UNIT III Wage and salary administration in India. wage plans. performance implementation. Prentice Henderson.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 43 MBA7153: PERFORMANCE AND COMPENSATION MANAGEMENT Objective: The objective of the course is to impart relevant knowledge required to perform the functions of human resource planning in an organisation and equipping seekers with comprehensive and practical skills to manage employees’ performance effectively. principles of wages and salary administration. pay commissions. . problems and errors in performance appraisal. wage boards. potential appraisal.I. UNIT I Performance management . Hall of India Pvt. recent trends in wages and salaries in Indian industries and service sector. payment of wages act. UNIT II Performance monitoring. Ltd. Henderson. Performance Appraisal and Compensation Management: A Modern Approach. R. wage differentials. Compensation Management: Rewarding Performance in the Modern Organisation. performance appraisal.Performance management system. and to understand the structure and components of wages and salaries.Components. 2. pay structure in India. R. performance planning. state regulation of wages. performance management through training and development. Goel.. employee benefits and services.. special features of fringe benefits. benefit programmes for management and other employees. wage incentive plans. wage administration rules. minimum wages act. linking salary with potential and performance. types of rewards and incentives. wage incentive schemes in India. 3. and the wage administration in India. ethics in performance management. administration of benefits and services. role of HR professionals in performance management. References : 1. theories of wages. Compensation Management in a Knowledge Based World. Reston Publishing Co. wage policy in India. Prentice Hall.

Drivers. assumptions and beliefs in OD. Pearson Education Inc.. OD process. life goal exercises. UNIT I Definition.. H. Marshall.Strategies and Models. power. Kandula. quality circles. D. Cummings. Addison-Wesley..R. McGraw-Hill. comprehensive interventions: confrontation meeting. 3. future of OD. quality of work-life.. collective management by objectives. . McGraw-Hill.44 MASTER OF BUSINESS ADMINISTRATION SYLLABUS 4. overview of OD interventions. An Experiential Approach to OD. UNIT II Effective team building. French. UNIT III Structural interventions : Work redesign.A. 2. Rock. Need and importance of OD. R. 6. action research. Organization Development . Performance Management: Strategies. Bell. S. John Wiley & Sons. C.. PHI. Compensation Handbook: A State-of-the Art.. Guide Compensation Strategy and Design... T. conditions for success and failure of OD. and Vohra. L. W.Behavioral Science Interventions for Organization Improvement. Organization Development . 5... and Worley. UNIT IV Study of few successful OD efforts made in organizations. T.R. Pearson Education Inc. Successful Techniques for Solving Employee Compensation Problems. V. D. 4. parallel learning structures. Patten. values. sensitivity training. MBA7154: ORGANISATION DEVELOPMENT Objective : This course helps the students to understand how organizations have to develop themselves for future. Various methods shall be taught to them so that they learn how to intervene in the ongoing systems. strategic management and OD. coaching and mentoring. grid OD program. politics & OD. Pay-Employee Compensation and Incentive Plans. foundations of OD. C. and Berger. 7. Brown. Thomson Press. Beckard. L. survey feedback. References : 1. Organizational Development and Change.R and Harvey. Interventions. issues in client consultant relationships. M. D.

methods and techniques of development.L. I. and Sisodia. UNIT III Development objectives. San Francisco. training needs assessment. W.. Training in Organizations. Tata Mcgraw-Hill. P. training objectives. Development and Evaluation.L. training effectiveness.. 3. C. Needs Assessment. V. D. Excel Books..location. difference between training and development. significance of training and development in human resources functions like compensation. appraisal and succession. J. learning process. U. UNIT IV Preparing development programs for different categories of managers . Organization Development and Transformation . UNIT I Concept of training and development. UNIT II Development of training plans. Tata McGraw Hill Publishing Company Limited. duration. issues in training . 2. evolving development policy. Bell.L. preparing training programs for selected categories of employees in different manufacturing and service organizations. significance of training and development. & Kevin. duration. Rao. evaluation of training programs. and Zawacki. development needs assessment. various training methods and techniques.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 45 5. issues in development . techniques. Enriching Human Capital Through Training and Development. preparing development plans. . techniques.. Pareek.Top. HRD in the New Millennium. French. Evaluating Training Programs: The Four Levels. ways of determining development effectiveness in the organizations. Goldstein. Berrett-Koehler. evaluation of development programs. References : 1. evolving training policy. 4.. Kirkpatrick. Preparation of HRD plans as well as techniques and methods used in developing people shall be taught. middle level and lower level in different manufacturing and service organizations. Cengage Learning.location.Managing Effective Change. MBA7155: WORKSHOP ON TRAINING AND DEVELOPMENT [ Objective: This course helps in understanding importance of human resource development in the organizations. aligning training and development policies with corporate strategies.

. U. historic background of the growth of modern industrial relations. Holt and Company. J. J. Russia and developing countries. Japan. Pakistan. types and structure of trade unions at international level. T. Industrial Relation System. 2.S. objective and significance. Negotiating Development – Labour Relations in Southern Asia. Dunlop.K. Johanes.. Routledge.. New York. ………………………… . Bean.A. policies and practices in other countries to help them to explore their relevance to India. Korea and India). Japan..A. Niland. An Introduction to Study of Industrial Relations. UNIT I Comparative industrial relations theory..K.46 MASTER OF BUSINESS ADMINISTRATION SYLLABUS MBA7156: COMPARATIVE INDUSTRIAL RELATIONS Objective: The course aims at providing the participants an international perspective of industrial relations and an awareness of industrial relations. UNIT IV Comparative industrial relations and policy in U. Comparative Industrial Relations: An Introduction to Cross-National Perspectives. Richardson. Geneva. Industrial relations in the world in future. UNIT II Trade unions and collective bargaining – A comparative study.H. Germany. Sage Publications. Germany. industrial relations in multinational enterprises. International Labour Office. London. London. The Future of Industrial Relations: Global Change and Challenges.. J. 4. London. Russia and developing country (Bangladesh. J. 3. R. 5. UNIT III Comparative view of the role of state and worker’s participation in decision making in U..S. References : 1. Croom Helm. U.

. Concepts and Cases. Section A will be of 20 marks consisting of five questions. Strategic Management. UNIT I Introduction to corporate strategy. Hunger J. strategy and industry life cycle. UNIT II Business level strategies (including various typologies for BLS). implementation of strategy. Essentials of Strategic Management. 2. David.. Extensive use of a variety of case studies will help in meeting the objectives of this course. Wheelen. corporate strategy (including diversification and vertical integration). Indian Adaptation. and Gamble. and Wheelen Tom. Charles W. Gareth R. 5. References : 1. Strickland. The Free Press. Tata McGraw Hill. social responsibility and corporate governance.. Robert E. Arther A. End semester paper: The paper will be of four hours and will carry 50 marks. Strategic Management: Competitiveness and Globalization. Competitive Advantage. an overview of formulation and implementation of strategy (including various models of strategy formation and implementation). strategic alternatives (including models for development of strategic alternative).MASTER OF BUSINESS ADMINISTRATION SYLLABUS 47 SEMESTER IV MBA7201: STRATEGIC MANAGEMENT Objective: The objective of this course on corporate strategy is to develop in the students an ability to analyse the strategic situation facing the organization. corporate resources and core competencies. organisation structure and strategy. to access the strategic options available to the organization and to implement the strategic choices made by it. New York. Section B will be of 30 marks consisting of a compulsory case. strategy and technology. John E.. evaluation of strategy. The students are required to answers two questions selecting one from each unit. E. M. 4. Dreamtech Press India. and Jones. execution of corporate strategy (Including strategic alliance and acquisitions). Hitt. Prentice Hall of India.. mission including various approaches to business model. Hill. Thomas L. Strategic Management. . Porter. 3. J. A. personal goals and aspirations of top management. functional level strategies.L. environmental analysis (including various tools of analysis). Thompson. Michael and Hoskisson. 2 questions will be set from each unit. South Western Thomson.

UNIT III Knowledge work and knowledge management: Role of knowledge in the economy and firms. leading edge research and practice on leadership. Brown HBR on Knowledge Management. new roles for government agencies. role of customers as partners in transforming government organizations. transforming regional. sustainable strategies. tensions underlying the principles of partnership. professional associations. holistic approach to work. community and family-centered groups and organizations.48 MASTER OF BUSINESS ADMINISTRATION SYLLABUS MBA7211: MANAGING STRATEGIC IMPLEMENTATION AND BUSINESS TRANSFORMATION Objective The objective of this course is to expose students to the sweeping changes in the nature of work. moral foundations of work.F.cross-firm partnership. implementing. Garvin. models of employment relations. D. role of employers. sustainable business: tradeoff between environmental and business objectives. unions.. cross-institution partnership. workforce expectations. UNIT II Managing labor-management strategic partnerships: Dynamics of strategic partnerships . triple bottom line assessment. principles of partnership. implementing technical and social systems change: awareness of shifts in social and technical systems over time. organizational strategies for using. labour-management partnership. Drucker. role of knowledge manager. as well as government. D. transparency engagement. and government. changes occurring in business organizations as well as changes in relations among institutions that interact with work. UNIT I Managing the changing workforce and changing nature of work: Work in historical context. relation of work to personal/family life. P. national. implications for workfamily integration: strategy towards integrating work and family life. types of knowledge critical to success. understanding of the interdependency between social and technical systems. changes in the workforce and related problems. References : 1. particularly labour market. . performance and indicators. and international institutions: placing public service in historical perspective. challenges in managing change in government organizations. Straus and J. and sustaining change in social and technical aspects of new work systems. accountability. capturing and sharing knowledge. historical Indian labour relations. S. best practices in India.S. strategies for making public service an attractive career option. UNIT IV Leadership skills for the 21st century: Core leadership capabilities. corporate citizenship roadmap– business principles. Leonard. role of information technology in knowledge management. modes of learning about leadership. identification of potential guiding principles for designing.

. Wiley-Blackwell. 2. Content and Implementation. force field analysis. D. T. Gorman. Bell. 4. and Harvey. Organization Development . R. C. 4. Dromgoole. partnering case studies in team building. French. and Worley. Managing Strategy Implementation. Cummings. P. Flood. Ithaca and London. interdependency exercise. responsibility charting. Oxford University Press. 3. Harvard Business School Press. C. Organizational Development and Change. Rubinstein. Wheeler Publishing.. role negotiation technique. . V. T. and Vohra. P. Aravindan.. types and value of teams.Behavioral Science Interventions for Organization Improvement. D. Thomson Learning (South Western).R. characteristics of effective teams. UNIT I Definition of teams. UNIT II Formal team diagnostic meeting. MBA7212: MANAGING TEAMS Objective: In this course effort shall be to make individuals effective team members and also how they can build effective teams in their respective organizations. W. areas in which team fails. Strategic Management: Process. 3. 2. 5.. third party peacemaking interventions. References : 1. Kochan. and Tampoe M. process consultation interactions. Pearson Education Inc. Carroll and L. An Experiential Approach to OD.. H.. S. UNIT III Techniques and exercises used for building effective teams – role analysis technique.. Learning from Saturn: Possibilities for Corporate Governance and Employee Relations. Mouton and Shepard. Macmillan. Brown. Team Engineering and World Class Management. Luecke. Managing Change and Transition.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 49 Harvard Business School Press. T. organization mirroring interventions.. Pearson Education Inc. reasons for their failure. and S. ILR Press. formal team building meeting. UNIT IV Inter group team building interventions as given by Blake.

and Henry. Tata McGraw Hill Publishing Company Ltd. Organization Psychology.. social. 3.. technology transfer – methods and debate on technology transfer. Matinussan John. Sage Publications. Bennett Roger. economic. the environment of international business – geopolitical. Wiley Periodicals. and Zawacki. 6. 2. UNIT III International financial management – Concept.50 MASTER OF BUSINESS ADMINISTRATION SYLLABUS 5. transfer pricing. Bell. MBA7213: MANAGING GLOBAL ENTERPRISE Objective: The objective of this course is to acquaint the students with the concept of multinational enterprise and also the environment affecting the working of MNE’s. EPRG model.E. 8. Walton. French. Inter personal Peacemaking: Confrontations and Third Party Consultation Reading MA.. 7. Organization Development and Transformation. social responsibility and MNE’s. organisation structure of MNE’s. New Delhi. Kolde.Managing Effective Change.. cultural. Hartzler.A How – To Manual for Building A Winning Work Team. International Business Enterprise. J. Pitman Publishing. role of MNEs in world economy. Schein. international marketing management – concepts. corporate governance – international perspective. R. Prentice Hall. PEST analysis. Team Fitness . UNIT I Definition of multinational enterprise. C. distribution channels. M. E. . UNIT IV International human resource management – Staffing of MNE’s. E.. international supply chain management – concept. reasons for going global. W.. International Business. UNIT II Regulation of international business – Home country. Inc. Addison Wesley Publishing Company. legal. host country and MNE’s response to regulation. Transnational Corporations in a Developing Economy : The Indian Experience. References : 1. tax havens.J. nature of multinational enterprise. Tata McGraw Hill Publishing Company Ltd. tax considerations.

organisational culture and ethical values. power. Richard M. and Design. efficient versus learning organisation. Daft. McGrawhill. R. UNIT IV Managing dynamic processes: Managing the environment. approaches to organisational effectiveness. designing organisations for the international environment... MBA7214: ORGANISATION STRUCTURE AND DESIGN Objective: Understanding organisations is essential to become more effective analysts. & Mathew. 6.P. International Business – Strategic Management Approach. George and Finlay Paul. 3. New Delhi. Srivastava . the evolution of organisation theory and design. Hodgetts. New Delhi. information technology and control. 2.. This course aims to develop an understanding among management students of the ways to promote organisational effectiveness through internal structures and processes. role of strategic direction in organisational design.. integrated effectiveness model.. Oxford University Press.B. decision making processes. .MASTER OF BUSINESS ADMINISTRATION SYLLABUS 51 4. M. Rugman. Cengage Learning. Organisational Theory. inter-organisational relationships. lifecycle and decline. Design. References : 1.. Robbins. perspectives on organisations. conflict. importance of organisations. Mellahi. UNIT II Organisational Design: Organisational purpose. 5. and leaders. innovation and change. structural and contextual dimensions. internal design elements: manufacturing and service technologies. Pearson Education. types. performance and effectiveness outcomes. UNIT I Introduction to organisations: Definition. L.. and Applications. Alan M. J. Organisation Theory: Structure. Peng Mike W. Global Strategic Management. organisation size. Cengage Learning. Organisation Design & Development.Global Strategy. Frynas. K. and politics. organisation theories: an overview. managers. New Delhi. S. UNIT III Open system design elements: The external environment. Bizantra. Change.

TQM. Shank/Govindarajan. UNIT I Foundations of international financial management: Globalization and multinational firm. MBA7222: INTERNATIONAL FINANCIAL MANAGEMENT Objective: The objective of this course is to highlight opportunities and challenges of financial management in open economies characterized by large volumes of international trade and high international mobility of factors of production. exposure to . UNIT II Measuring and managing environmental costs.. behavioural aspects. Free Press. life-cycle costing. UNIT IV Activity-based management. Blocher et. McGraw-Hill/Irwin. contemporary management techniques: Benchmarking. customer profitability analysis. the course will highlight the complications caused by the process of international investment decision making as well as the development of investment and hedging strategies on a multinational level. value chain. ABC. al. cost measurement systems: traditional versus contemporary approaches. UNIT I Strategy and cost management. 2. strategic value of standard costing: variance analysis. manufacturing overhead allocation: traditional versus activity-based. In particular. the importance. References : 1.52 MASTER OF BUSINESS ADMINISTRATION SYLLABUS MBA7221: STRATEGIC COST MANAGEMENT Objective: To understand how to use different techniques of cost management with a strategic perspective. nature of cost: traditional and contemporary cost classification. value chain analysis. business process reengineering. the balanced scorecard. theory of constraints. goals for international financial management. theory of constraints and throughput accounting: throughput and traditional accounting systems. Strategic Cost Management. rewards and risk of international finance. UNIT III Activity-based budgeting: Strategy and annual budgeting. measuring and managing quality costs: financial measures. target costing. balanced scorecard. budget preparation. Cost Management: A Strategic Emphasis. non-financial indicators. BPR. target costing. setting budget context.

Eiteman.. A. 2. 4. management of transaction exposure. and Resnick. Pearson Education. management of political exposure. 3.I. The field treats how psychological factors affect the decision-making of individual investors and how these factors in turn affect the financial markets. References : 1.K. Apte. Shapiro. International Financial Management. forecasting foreign exchange rates. MBA7223: BEHAVIORAL FINANCE Objective: The purpose of this course is to introduce the student to the new field of behavioral finance.C. 6. Madura. C. . A.G. John Wiley & Sons. currency and interest rate swaps. foreign exchange markets. 5. Prentice Hall. Bekaert. exports and imports. and R. International Corporate Finance. management of translation exposure. Tata McGraw Hill Publishing Company Ltd. international bond market. international portfolio investment.H. corporate governance around the world. Hodrick. and Moffett. M. Eun.. D. international parity relationships.. McGraw-Hill/Irwin. international capital structure and the cost of capital. international tax environment. multinational working capital policy and cash management. futures and options on foreign exchange.. B. Multinational Financial Management.. balance of payments. Multinational Business Finance. hedging through mixed currency invoicing. It questions the common assumption of efficient markets within the traditional neoclassical economic theory. international equity markets. International Financial Management. Stonehill. UNIT III Foreign exchange exposure and risk management: Management of economic exposure. international monetary system. P. G.. Thomson South-Western. UNIT IV Financial management of multinational firms: Foreign direct investment and cross-border acquisitions.J. International Financial Management.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 53 international risk. UNIT II International financial markets and institutions: International banking and money market. hedging against foreign exchange exposure. J. international capital budgeting. Inc. management of interest rate exposure. country risk analysis.

agency conflicts and corporate governance. R. Ackert. Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing. John Wiley & Sons Ltd. Decision-Making. UNIT IV Behavioral corporate finance and money management: Managerial decision-making. L. Shefrin H.. H. risk attitude..the equity premium puzzle. noise-trading and limits to arbitrage. overconfidence. Shleifer. 4. emotional foundations. prospect theory and market efficiency: Traditional versus behavioral finance. Montier.54 MASTER OF BUSINESS ADMINISTRATION SYLLABUS UNIT I Conventional finance. K. 7. prospect theory and extensions. Behavioral Finance: Insights into Irrational Minds and Markets. financial decisions. mergers and acquisitions. . J. Oxford University Press.. neoclassical economics. excessive volatility. John Wiley & Sons Ltd. A. capital budgeting and other investment decisions. 3. R. H. 8. M. expected utility theory. challenges to market efficiency. Behavioral explanations to market anomalies. 2. some key anomalies. and Markets. asset pricing.. framing and mental accounting. Behavioral Finance: Investors. the pricing of risk. Forbes W. real-world bubbles. John Wiley & Sons Ltd. South-Western Cengage Learning. UNIT II Behavioral science foundations and investor behavior: Heuristics and biases. and Deaves. experimental bubbles market. Inefficient Markets: An Introduction to Behavioral Finance. Pompian.. behavioral finance and market valuations. Corporations. individual investors and the forces of emotions. behavioral factors and stock market puzzles . agency theory. empirical evidences of social forces at work. dividend policy decisions. M.. 5. market efficiency. 6. Oxford University Press. Behavioral Finance: Psychology. allais paradox. and Nofsinger. Advances in Behavioral Finance. implications of overconfidence for financial decision-making. References : 1. loyalty. neurofinance and the trader’s brain. Behavioural Finance. J. initial public offers. Behavioral Finance and Wealth Management: How to Build Optimal Portfolios That Account for Investor Biases. Russell Sage Foundation. Baker. John Wiley & Sons Ltd. Thaler R. UNIT III Social forces and market outcomes: Social interactions and investments. and Markets. implications of heuristics and biases for financial decision-making.

2. the corporation as distinguished from other business entities (sole proprietorship. anti-takeover defenses. gatekeepers and access to capital (auditors. the concept of corporate social responsibility. Shiller. the financial press). tender offers. insolvency regimes and their effect on corporate governance. mechanisms of stockholders accountability (through voting and proxy contests. UNIT I Introduction to the corporation and corporate governance: The nature.. mitigation and indemnification. UNIT III Accountability of managers and stockholders: Defining and enforcing managers’ duties. exchanges.. partnership. majority and minority stockholders) and to ‘agency problem’.C. choices within legal constraints e.. and shareholders). managers. financial. and markets for corporate control). R. Irrational Exuberance. for whom does the corporation exist (shareholders. References : 1. government enforcement).g. political and legal issues affecting systems by which corporations are directed and controlled both in industrialized and developing countries. Parikh. 10. Hansmann. Fernando. the community. UNIT IV The significance of insolvency regimes: Corporate governance and foreign investment. outside forces (regulators. A. takeovers. Value Investing and Behavioral Finance. stakeholders.. corporate governance and privatization. and the state). meanings and significance of corporate governance. .MASTER OF BUSINESS ADMINISTRATION SYLLABUS 55 9. Policies and Practices. ‘joint-stock’ aggregation of risk capital. limited partnership). investment bankers. indefinite life. UNIT II The internal and external institutions of corporate governance: The purpose of the corporation. Pearson Education. J. Tata McGraw Hill Ltd. P. limited liability. The Ownership of Enterprises. Princeton University Press. derivative and class actions. legislative (introduction to Indian and foreign initiatives). formation and historical development of the corporation. The Belknap Press of Harvard University. transferability of shares). H. MBA7224: CORPORATE GOVERNANCE Objective: The objective of this course is to explore business.. rating agencies. introduction to agency concepts (board and managers/stockholders. the internal institutions of corporate governance (directors. significant characteristics of the corporation (legal personality. Corporate Governance: Principles. significance.

References : 1. Policies. Knowledge Management – A Resource Book. strategies in organizations. Knowledge Management. UNIT-I Introduction: Definition. approaches in organizations. Wiley.Blackwell. Mathur.. Corporate Governance and Business Ethics: Texts and Cases.. evolution. A. knowledge sources. Lipman. Monks. few case studies. MBA7231: KNOWLEDGE MANAGEMENT Objective: The subject aims at practical applications of KM tools and technologies explaining the basic knowledge representation. Oxford University Press.G.D.R. Tricker. Wiley & Sons. drivers. managing knowledge workers .M. Corporate Governance: Principles. systems and tools. Awad. E. 4. and Lipman. 2. knowledge creation process. understanding knowledge. Excel Books. Corporate Governance Best Practices: Strategies for Public. Macmillan Publishers Ltd.C.K. Knowledge creation process. scope. Pearson Education. problem solving in industry.56 MASTER OF BUSINESS ADMINISTRATION SYLLABUS 3. Learning organization: five components of learning organization.. organizational knowledge management architecture and implementation strategies. and Ghazri. Robert A. Corporate Governance. 6.. Data Structure. .. UNIT II Essentials of Knowledge Management. M. components and functions. and knowledge management practices in organizations. need. U. 5. and Minow. F. Theory of Computation.knowledge audit. building the knowledge corporation and implementing knowledge management in organization. and Not-for-Profit Organizations. L. Private. Thohothathri. N. UNIT III Knowledge management system life cycle. UNIT IV Futuristic KM: Knowledge Engineering. B. knowledge management techniques.. and documentation. and Practices.

2. Prentice Hall. Senge. patents. 4. technological change and innovation. foreign diffusion. S. P.Technology policy. Longman Publications. Leading with Knowledge. A. Tata Mc-Graw Hill. The Fifth Discipline Field Book – Strategies & Tools for Building A Learning Organization.T. quality systems and market feedback. Technology absorption and diffusion. References : 1.. UNIT IV Technological environment in India . UNIT I Management of technology: Various aspects and issues. social consequences. Warier... Knowledge Management. UNIT II Technology forecasting. technology development. The KM Toolkit – Orchestrating IT. trademarks. Rao. TRIPS and W.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 57 3. CSIR in development and dissemination of technology. technology acquisition and transfer. Fredruck Betz. Pearson Education. strategic considerations. Its impact on Indian economy. MaukDudgson. role of various government organisations such as DST. UNIT III Law regarding protection of trade intellectual property rights. 5. collaboration and strategic technological alliances. role of information system.. evaluation/assessment of competing technologies. Nicholas Brealey. Tiwana.O. Strategy & Knowledge Platforms. impact of technological change on employment and productivity. Managing Technology. Vikas Publications MBA7232: MANAGEMENT OF TECHNOLOGY Objective: To provide students with the requisite knowledge of concepts and to impart practical skills and techniques required in the area of strategies for managing technology in business. technology development at organisation level. 6. . Technology Strategy and the Firm. M.

warehousing. UNIT III SAS programming. Decison Support Systems. Moss L. the need for business intelligence. T. MBA7233: BUSINESS INTELLIGENCE Objective: To develop a critical awareness of the range of tools being marketed under the label "Decision Support" or more generally "Business Intelligence (BI)" and consequently provide an understanding of the key algorithms and techniques which are embodied in business intelligence products. machine learning and neural networks. L. real life application of BI. Wiley. exercises on LR. UNIT II Business intelligence techniques. J. association rules. Gonzales M. exercise on TSFS. Business Intelligence for the Enterprise. Data Mining. Wiley Computer Publishing. exercise on ANN. Marakas G. Berson. 4. data business intelligence system & software. Sharif Nawaz. Prentice-Hall. 4.. OLAP. UN-ESCAP: Technology for Development. . deduction. 5. Data Warehousing. UNIT I Introduction to BI. and Shaku Atre.. business intelligence terminology and key concepts. A. ESCAP Secretariat. UNIT IV Artificial neural networks (ANN). exercise on DT. APCTT Bangalore.. 2. Prentice Hall. IBM Data Warehousing: With IBM Business Intelligence Tools. S.58 MASTER OF BUSINESS ADMINISTRATION SYLLABUS 3. decision trees (DT) (enterprise miner). exercise on association rules. & OLAP. Biere M. 6. logistic regression. Berry and Linoff. and Smith. data mining and techniques. 3. Business Intelligence Roadmap. Management of Technology Transfer and Technology. induction. McGraw Hill.. References : 1. Data Mining Techniques. Addison-Wesley. time series forecasting (TSFS).

motivation quality linked productivity.. organization for quality: quality circles. and Aronson J. factors for excellence. pitfalls. tree diagram. cost and product performance. education and training. JIT cause and effects. and principles of continuous improvement. run chart. JIT implementation in manufacturing. designing for basic functional requirements. cost of quality : cost of poor quality. UNIT IV Total employee involvement: Awareness of quality. quality control SQC/SPC: statistical process control. and is/is-not questions. barriers to team work. basic steps. fishbone diagram. aims. manufacturability. histogram. importance and benefits. methods of measuring customer satisfaction. MBA7234: TOTAL QUALITY MANAGEMENT Objective: The course is designed to develop a sound understanding of how the application of TQM assists the pursuit of business excellence and provide skills and strategies in human dimensions of quality and in the tools and techniques applicable to TQM and business excellence. benchmarking. characteristics of successful and unsuccessful teams. introduction to tools and techniques: brainstorming. TQM reasons for use of TQM. concept and design assurance. Turban E. affinity diagram. benefits. QFD. change management. quality of after sales services: quality measurement in customer service. methods to assist the progress of TQM. how to manage processes. . objectives. Pareto diagram. why-why diagrams. UNIT III TQM for Marketing Function: Quality in marketing and sales. reliability. gurus and their principles. benchmarking: Defining. quality director. total quality control. methods of getting customer inputs. UNIT I Introduction to TQM: History. seven w. quality assurance: practices and techniques. self managing teams. continuous improvement process: what is continuous improvement. availability. FMEA. control chart. role of TQM’s control and improvement process. UNIT II Customer focus: Defining external and internal customers. scatter diagram. technology and culture. workforce teams: team work for quality. proven examples and benefits. recognition and rewards. Prentice-Hall. reliability of quality characteristics. empowerment and self-development. early warning. force field analysis. safety. JIT: Definitions.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 59 7. quality leadership: developing a quality culture. technology and product quality. steps in customer analysis. types of teams and tasks involved. the importance of continuous improvement. categories of quality cost. designing for quality: opportunities for improvement in product design. TQM and management : new management challenges. line graph. Decision Support Systems and Intelligent Systems. trends and contribution of TQM. check sheet. types. benefits. flow chart. BPR and IT: business process management. processes.

understanding demand patterns. TQM and ISO 14000. zone of tolerance. TQM implementations & barriers to implementation. service positioning . service marketing mix. strategies for enhancing. elements of ISO 9001: 2000. Managing Total Quality. Kataria & Sons. New Delhi. Arora. New Delhi. waiting line strategies. . service blue printing-using and reading blue print. Frank M. UNIT II Understanding customer expectation through market research: Types of service research.. New Delhi. positing on service evidence. UNIT III Employee role in service designing.K. GAP models of service quality. keys to success and failure. structure. J.60 MASTER OF BUSINESS ADMINISTRATION SYLLABUS analysis of quality costs. customer participation. strategies for matching capacity and demand. managing demand and capacity. emotional labour. ISO 9000 series of standards: concept. service quality as profit strategy. benefits. new service development . Juran.M..C. lack of inventory capability. S. importance of service employee. 2. Quality Planning and Analysis. six sigma: history. service quality. Small Business Total Quality. 3. MBA7241: MARKETING OF SERVICES Objective: To provide complete exposure to all aspects of service design. service encounters. relevance. customer defined service standards. Rampersad. Tata McGraw Hill. delivery through intermediaries. & Gryna. Tata McGraw Hill Publishing Company Ltd. source of conflicts. Neil Huxtable.types. 4. 3 levels of retention strategies. References : 1. benefits of costs of quality control. market segmentation. Hurbert K. standards.positioning on the five dimensions of service quality. K. supporting technologies: overview of supplier quality assurance system. delivering and performing service. consumer behavior in services. application. UNIT I Introduction to services: Concepts of services marketing triangle. strategies for closing GAP 3 customer role in service delivery. customer satisfaction. role of service quality in offensive and defensive marketing service design and positioning. factors that influence customer perception of service. Chapman & Hall. stages.. building customer relationship through retention strategies.

tourism. bank guarantees and special schemes. Sage Publication.. documents needed. M. open account. letter of credit. advertising and real estate. S. P. Documents against acceptance (D/A). and Pirrie. Bhattacharjee. pre shipment credit: meaning. Services Marketing. role of price and value in provider GAP-4. 2. Services Marketing. framework for understanding service GAPs and its effect on behaviour. UNIT I Documents for starting up a new export venture. C. types and documents needed. aligned documentation system: Meaning. Elsevier/Butterworth-Heinemann. insurance policies.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 61 UNIT IV Role of marketing communication: Key reasons for GAP-4 involving communication.. Services Marketing. price as an indicator of service quality. procedure. The main emphasis is laid on developing a systematic approach to handling foreign trade transactions and the paper work thereto. Handbook of Services Marketing and Management.M. V. various documents. Zeithaml. theories and practice of foreign exchange rate determination. Nargundkar. marketing of services in selected industries: Banking. rationale. Himalaya Publishing House. Services Marketing.. R. Services Marketing. rates. Tata McGraw Hill International. role of service GAPs.. methods of payment: advance payment. Tata McGraw Hill International. documents against payment (D/P). floating and fixed exchange rates. export financing. Lovelock. Mudie. Jha. MBA7242: WORKSHOP ON FOREIGN TRADE DOCUMENTATION AND TRADE FINANCE Objective: The course aims at providing and understanding of foreign exchange. Pearson Education. transportation. EDI initiative. C.A. 6. physical evidence in services: types of service scapes... role of non-monetary cost. educational services.J. role of ECGC. Export – Import procedures and the various operations involved. FEMA. Excel books. . UNIT II Export credit and guarantee corporation (ECGC): Export credit insurance. post shipment credit: meaning. procedure. 3. 4. exchange control regulations and procedures in India. and Bitner. 7. References : 1. Services Marketing. A. consignment sales. 5. Swartz and Lacobucci. insurance.

J. analysing profitability of customers: value chain analysis. evolution..L. Finance of Foreign Trade and Foreign Exchange. 5.. References : 1. 6. import procedures and documents. importance and transformation of customers. Varshney. Delhi. Kumar. Ram. value co-creation. Paras. P. touch point analysis. B. measurement of customer expectations: managing and delivering. procedures and documents related to quality control – ISO 9000.C. Manual on Export Documentation. marine losses. What. Export Procedures and Documents.62 MASTER OF BUSINESS ADMINISTRATION SYLLABUS UNIT III Processing of an export order: Stages in implementing export transaction. customer lifetime value. marine insurance: types of marine insurance. consumer research. scope. Export and Import Management. ISO 14000.. Nabhi Publication. S. customer retention: importance. Kapoor. Anupam Publishers. components. New Delhi. 3. closed loop marketing. G. It also aims to familiarize the students with the fundamentals of sales management so as to enable the students to effectively manage a sales force. stages. Export. . UNIT I Introduction to CRM: Definition. 7. customer defection. types of customers and customer value. Aseem. Lall. customer value. Sultan Chand & Sons. Nabhi’s. 2. S. Excel Books. importance. benefits and principles of customer relationship management within the context of marketing strategy. & Bhattacharya. Incoterms 2000. Handbook of Procedures Volume I & II. H. UNIT IV Customs and port clearance. customer relationship styles. MBA7243: CUSTOMER RELATIONSHIP MANAGEMENT AND SALES MANAGEMENT Objective: The course aims to develop in the students an understanding of the concepts. Southeastern Publishing. International Marketing Management. customer value management. Jain. 4. procedure and documents needed for claim. customer value and customer satisfaction as precursors to CRM. R. Where and How.

importance. issues in customer privacy. selling strategies. New Delhi.N. Galka . Walker. technology for customer relationship. sales related marketing policies: product. sales budget. Prentice Hall of India. sales training. Ford. and barriers to internet adoption.A Strategic Approach to Marketing... McGraw Hill.. components of CRM infrastructure: information. D. ethical & legal issues in sales. building blocks of CRM. distribution. 5. Shainesh. motivation & compensation.J.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 63 CRM measurement. Cundiff & Govani. sales in the era of CRM. & Sheth. . UNIT II Developing and deploying CRM strategy: CRM program life-cycle. evaluating of sales force performance. Still. sales control & cost analysis. K. Macmillan Publications. Lancaster & Jobber. New Delhi.. References : 1. technology and people and their integration. selling & buying styles.P. Baran. emerging trends in CRM. 8. Selling & Sales Management . delivering the customer offer. management of sales territory. McGraw Hill. Pearson Edition. selling skills. sales quotas. negotiation strategies. 6. & Strunk . steps and success factors in e-CRM. Sales Force Management. scope & its evolution. Customer Relationship Management .J. Sales Force Management. R. UNIT IV Sales organization: Types of sales structure. relationship between selling & marketing. Mukerjee. merging CRM and the internet. Maning & Recce. Sales Management. benefits. organizing & staffing sales force: Selection & recruitment of sales force. strategic role of information in sales management. Analysis of CRM strategies and approaches practised by successful business houses in India and abroad. Churchill. 3. . Johnson & Marshall. Customer Relationship Management. UNIT III Introduction to sales management: Nature. CRM measurement. Customer Relationship Management. Pearson Education. J. 2. process. e-CRM: Basic concepts. Pearson Education .. pricing & personal selling policies. G. R. Cengage Learning. Selling Today: Building Quality Partnerships. 4. 7.

Czinkota and Kotabe. References : 1. Zikmund. Thompson Learning. strategic planning. setting price in an overseas market. transfer pricing. CVP analysis. role of accounting in pull strategy. role of discount rate in capital projects. controlling performance of human resources. New Delhi. product portfolio analysis. role of accounting in push strategy. Marketing Management. Vikas Publication House. UNIT IV Performance measurement and evaluation. Mumbai. London. M. formulating advertising budget. . UNIT II Accounting for promotion: Push strategy and pull strategy. accounting techniques for distribution cost analysis and control. International Thomson Business Press. key performance indicators and balanced scorecard.64 MASTER OF BUSINESS ADMINISTRATION SYLLABUS MBA7244: APPLICATION OF ACCOUNTING AND FINANCE IN MARKETING Objective: To understand the role of accounting and finance techniques in various areas of marketing decision making.. UNIT I Accounting and marketing interface. 2. 3. financial aspects of product life cycle. cost issues in supply chain management. formulation of sales force budget. risk-averse pricing strategies. use of ratios. controlling financial outlays and evaluating effectiveness of advertising. Richard. Marketing. customer profitability analysis: attributes of a good customer profitability system. Wilson. S. sales related variance analysis. A. life cycle costing and target costing. financial dimensions of marketing planning. Accounting for Marketing. accounting for product: financial aspects of product line. budgeting for marketing. accounting for price: pricing methods and strategies. UNIT III Accounting for place. impact of financial structure on performance. measurement of risk.

UNIT III HR management process & HRIS: Modules on MPP (Massively Parallel Processor). data storage & retrieval. Human Resource Management: Principles and Practice. office automation and information processing & control functions. West Publishing Compan. oracles financials and Ramco’s Marshall etc. Standard Software and Customized Software. software packages for human resource information system including ERP software such as SAP (System Applications and Products). UNIT IV Security. J. Commerce Clearing House Inc. HRM Needs Analysis – Concept & Mechanics. USA. HRIS & employee legislation. . structure. Kogan Page Ltd. design of HRIS: Relevance of Decision Making Concepts for Information System Design. 3. The focus is on merging computer technology with a strategic human resource management perspective. orientation & training modules for HR & other functionaries. an integrated view of HRIS. Recruitment. information systems support for planning & control.. PC Projects for Human Resource Management. sources of data. planning & control. IT for HR managers. Armstrong Michael. T & D module. increase productivity and performance. placement. opportunities for combination of HRM & ITES personnel. UNIT II Data management for HRIS: Data formats. role of ITES in HRM. & mechanics of HRIS.. 2. UNIT I Introduction: Data & information needs for HR manager. entry procedure & process. Donald Myers. module on PA System. New York. selection. A Handbook of Human Resource Management Practice. Beutell. size & style of organizations & HRIS: Security of data and operations of HRIS modules. common problems during IT adoption efforts and processes to overcome. improve efficiency and flexibility. Chicago. N. organization culture and power – data capturing for monitoring & review. transaction processing. programming dimensions & HR manager.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 65 MBA7251: HUMAN RESOURCE INFORMATION SYSTEM Objective: The course gives an insight into the application of human resource information systems in organizations to support organizational strategy. module on pay & related dimensions. behavioral patterns of HR & other managers and their place in information processing for decision making. concept. References : 1. organization structure & related management processes including authority & responsibility flows.

S. Gulf Professional Publishing. MA. effective life and time management. team leadership.. courage and leadership. Hansen. heroism. Database Management and Design. Houston. Jack J. Prentice Hall of India. UNIT II Methods of value sustenance. MBA7252: PERSONAL EFFECTIVENESS AND LEADERSHIP Objective: The course aims at appreciating the role of leaders in developing world class organizations.. J. ethical leadership.. M. Managing and Measuring Employee Performance Understanding Practice. developing leadership diversity. values. Accountability in Human Resource Management. and Hansen. Elizabeth and Dilum Jirasinghe. and Tannenbaum. politics. H. UNIT III Leadership theories and styles. culture and leadership. Hammer and Company. virtue.. elation. networking and negotiation. 8. the leader as social architect-creating vision and strategic direction. Phillips. Kavanagh. PWS/Kent Publishing. 6.66 MASTER OF BUSINESS ADMINISTRATION SYLLABUS 4. Inculcating leadership skills and values leading to personal and organizational effectiveness shall be the thrust of the workshop. spiritual foundations of personal effectiveness. myths. the seven habits of highly effective people. leadership mind and heart.. team effectiveness and ego management. dilemmas and issues in becoming and being a leader. 5. enabling others to become and be a leader. influencing-power. Houldsworth. 7. Cambridge. Human Resource Information Systems: Design and Applications. The Agenda: What Every Business Must Do to Dominate the Decade. designing and leading a learning organization.. Hammer Michael. shaping culture and values. leadership communication. Gueutal. cultural congurence and competitive effectiveness. idealism. principle centred leadership. beliefs. ambition. UNIT IV Strategic leadership. rituals etc and building sensitivity to the related experiences associated with these in leadership context. . understanding and developing the concepts like vision. G. leading change. charismatic and transformational leadership. Kogan Page Ltd. UNIT I Understanding and appreciating the inspiration.

S.R. I. Study of Leadership. nature of proceedings: judicial.Basic concepts. Tata McGraw-Hill.G. suspension during enquiry. Leadership and Organization: A Behavioral Science Approach. misconduct and domestic enquiry.. Enhancing Personal Effectiveness: Training Instruments for Students. Weschler. McGraw-Hill. and Hansen. criminal proceedings and departmental enquiry holding of enquiry. quasi . P. Sage Publications.Indian Experiences. S. Purohit. principles of natural justice and reasonable opportunity. Northouse. the law of simple discharge. Group. 6. 3. . Balasubramanian. provision relating to termination of service. 4. T.S. UNIT I Managing indiscipline . service or charge sheet to workmen and reply to the charge sheet and its considerations... Browne. R. UNIT II Charge sheet and its drafting. MBA7253: WORKSHOP ON MANAGEMENT OF DISCIPLINE AND DISCIPLINARY PROCEEDINGS Objective: The course aims of providing the participants better understanding of maintaining discipline and handling disciplinary proceedings and the working of various procedures/mechanisms for the purpose and extensive use of relevant cases. judicial control of labour court and industrial tribunals. Psychology and Organizational Behaviour. Bass... J.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 67 References : 1. B. complaints and decision to initiate enquiry. reduction in rank and reversion. Art of Business Leadership . Leadership. UNIT III Discipline and grievance redressal machinery . Leadership .judicial and administrative. Tannenbaum. 5. 2. relevant legislation relating to disciplinary proceedings.Theory and Practice. Interstate Printers and Publishers.Purposes and procedures of disciplinary actions. C. Sage Publications. & Cohn.G. considerations by punishing authority.. Teachers and Parents. Greenwood Pub. S.. & Nayak.M.

prevention of disputes. 3. Industrial Law. 1948 .. 1976. working hours of adults.prevention.abolition. victimization: Meaning and scope of interference of industrial tribunal cases. vigilance committees. the Bonded Labour System (Abolition) Act.L. Ghaiye. UNIT III Mines Act. Emphasis would be given to provisions and case laws of various acts. leave with wages..68 M ASTER OF BUSINESS ADMINISTRATION SYLLABUS UNIT IV Writ jurisdiction. the Apprentices Act. authorities. Basu. Lucknow.Provisions relating to apprentices and their training.Provisions related to health and safety.Health. 1923 . Departmental Enquiries and Disciplinary Actions. 2. hours and limitations of employment. Law and Procedure of Departmental Enquiries. UNIT IV The Payment of Bonus Act. Law Book Co. the workshop and commercial establishment act. the Workmen Compensation Act. Malik. safety. Administrative Law. Prentice Hall.D. Equal Remuneration Act. 1965. handling industrial action. Eastern Book Co.. D. provisions related to hazardous process.R. 1952 . regulation of condition of work of children. offences and penalties. Eastern Book Co. UNIT II Child Labour (prohibition and regulation) Act. References : 1. control and abatement of environmental pollution. Environment Protection Act.. relevant legislation disciplinary action against professionals. 1986 . Chaturvedi. R.employers liability to pay compensation.G. .Prohibition of employment of children. B. 4. extinguishment of liability to repay bonded debt. UNIT I Factories Act. MBA7254: LABOUR LEGISLATION-II Objective: The objective of this course is to enhance the participants understanding of Indian environment relating to industrial relations. employment of young persons and women. welfare measures. P. 1986 . 1961 .. 1976 .

6. Kothari. Lucknow. .. S. P. Calcutta. Malhotra. 7. Labour Management and Industrial Relations.K.. Eastern Laws House. Misra. H. P.. 5. Ltd.. Malik. G. Industrial Law. A.P.C. 2.P. The Law of Industrial Disputes. Bombay. …………………………………… Published by: Prof. Central Law Publications. Industrial Relations and Labour Laws. Srivastva.K..L. Prentice-Hall of India. Allahabad. Chakravarti. K.. Industrial and Labour Laws of India.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 69 References : 1.. Labour and Industrial Law. Saujanya Books. O..N. Saharay. Eastern Book Company. Registrar.M. Bhandari. 4. S. Labour Demands and Their Adjudication.. MM-Tripathi Pvt. Chandigarh. 3.U. Vikas Publishing House.

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