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1. Introduction 2. Strategies: 2 As and 4Ps a. Product b. Pricing c. Place and distribution* d.

Promotion (Haats, melas, mobile traders, mobile units, developing new institutions, use of it, public distribution, use of cooperatives, satellite distribution, syndicated distribution) 3. Reasons to enter rural India 4. Challenges 5. How did they overcome the problems/challenges? 6. Current situation 7. Recommendation and Conclusion