Welcome to Honda Ltd.

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HCM International University
Strategic Management for Global Group 8

Outline
• • • • • • • • • • • • Introduction Five levels of strategy Decision maker The six external environments Global challenges Analyze the firm’s structure Organizational process Social responsibility Managing people Evaluations and controls Conclusion References

Ltd. Takeo Fujisawa joined the Honda ( one of the most person lead to Honda’s success ) • In 1968. • In 1937. Launching the Honda 1300Honda’s first small car. • In 1948. Honda began producing piston rings-used in motorcycles. Honda stared producing complete motorcycles.The Power of Dream • Soichiro Honda (1906-1992) was Japanese engineer and industrialist. • In 1949.. and founder of Honda Co. .

Describe the firm today • 4 main segments following: – – – – Motorcycle business Automobile business Financial service business Power product and other business • More than 167. • Stand the largest motorcycle manufacturer and the 7th automobile manufacturer in the world. • On the march. .231 associates in the Global scale. Honda was ranked as the best car in US by Consumer Reports. 2008.

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The five levels of strategy .

Honda is pursuing their 2010 Vision: Striving to be a company society wants to exist through creating new value. . Moreover. Technology and Quality. and commitment for the future. globalization. taking new challenges with the pursuit of Initiative. with the dedication to supply the highest quality products at a reasonable price for worldwide customer satisfaction.Enterprise Strategy • The Mission Statement of Honda is try to maintain a global point of view.

used by 5. sold 156 countries. 9 countries.5M people ASIMO Honda jet . R&D 6 countries • Power Business – – – – – First business of Honda Expanded 11 plant.Corporate Strategy • Automobile Industry – – – – Superior Fuel economy Optimum safety Driving Pleasure World wide • Motorcycle Industry – Build product close to customer – 28 plant. 21 countries.

Business Strategy • R&D System – Approach: • Durability • Reliability • Focus Foundation – Dimensions: • Economical • Environmental • Social Issues .

Business Strategy • Globalization Characteristic .

Dealership – Create inspiring experience for its customers – Response to changing value – Increasingly complicated needs of customers – => Improve customer relations • Friendly and attentive sales • Responsive service support • Thorough maintenance and repair – => “Life with Honda” .Business Strategy • “The Joy of Selling” .

Operational Strategy • Divide 6 administrative regional group • Pursue independence of local management and sales operations • Operate under conduct guidelines => keep evaluating and risk managing • High level of transparency .

Individual Strategy • “The Three Joy” – The Joy of buying – The Joy of Selling • Not only relationship • But feel pride by positive relationship – The Joy of Producing • Pride in exceeding the customer expectation .

Organizational Process – Organization culture – Innovation Management .

Organization culture Respects for the Individual and The Three Joys .

Organization culture • “Respects for the Individual” • “The Three Joys” .

“Respects for the Individual” • Initiative: Encouraging creative thinking • Equality: Fairly treating. • Trust: Good relationship between employees .

“The Three Joys” • The Joy of Buying • The Joy of Selling • The Joy of Producing .

.Innovation Management • Developing new technologies of manufacturing system • Building environmentally responsible and people-friendly plants.

Managing People .

Managing people • Environmental training • Ensuring diversity in employment .

Environmental training • Part of Honda’s training curriculum • Deepen associates’ understanding about Honda’s policy toward environmental • Training programs are continuously provided to associates • Promote activities focusing on energy and resource conservation and recycling .

based on Honda’s principal of respect for individual • Opendoor employment policy. create opportunities for those who reach the retirement age of 60 .Ensuring diversity in employment • Provide human rights education. hiring based on individual merit • Employ people with disabilities • Reemploy retirees.