BUSINESS ENVIRONMENT: AN ANALYSIS

DR. SK LAROIYA UNIVERSITY OF DELHI AND AMITY BUSINESS SCHOOL

BUSINESS ENVIRONMENT

WHY IT IS ESSENTIAL FOR A BUSINESS ENTERPRISE?

BUSINESS ENVIRONMENT contd

IT IS DEFINED AS THE PROCESS BY WHICH THE STRATEGISTS MONITOR
ECONOMIC GOVERNMENTAL LEGAL MARKETING COMPETITIVE TECHNOLOGICAL SOCIAL SETTINGS TO DETERMINE OPPORTUNITIES AND THREATS TO THEIR ENTERPRISES

SWOT ANALYSIS

EVERY ENTERPRISE MUST UNDERTAKE TO ANALYZE BUSINESS ENVIRONMEMT

PROSPECTS FOR A BUSINESS IS A FUNCTION OF RESOURCES AND AN ANALYSIS OF BUSINESS ENVIRONMENT

EVERY BUSINESS IS CONFRONTED WITH

CONTROLLABLE FACTORS ( INTERNAL FACTORS) UNCONTROLLABLE FACTORS (EXTERNAL FACTORS)

 EXTERNAL FACTORS ARE BEYOND THE CONTROL OF THE BUSINESS ENTERPRISE ITS SUCCESS DEPENDS ON ITS ADAPTABILITY TO THE EXTERNAL ENVIRONMENT THAT IS ITS ABILITY TO PROPERLY DESIGN AND ADJUST INTERNAL FACTORS AND TAKE ADVANTAGE OF THESE OPPORTUNITIES AND COMBAT THE THREATS IN THE EXTERNAL ENVIRONMENT

FACTORS INFLUENCING BUSINESS ENVIRONMENT

MACRO FACTORS MICRO FACTORS

MACRO FACTORS
NATIONAL INCOME INDICATORS INVESTMENT RULES AND REGULATIONS MONETARY AND FISCAL POLICIES POLITICAL AND GOVERNMENTAL ENVIRONMENT SOCIO-CULTURAL ENVIRONMENT TECHNOLOGICAL ENVIRONMENT INTERNATIONAL ENVIRONMENT

MICRO FACTORS
SUPPLIERS CONSUMERS COMPETITION MARKETING INTERMEDIARIES MEDIA

TECHNIQUES OF ANALYSIS
VERBAL AND WRITTEN INFORMATION
SEARCH AND SCANNING

SPYING
FORECASTING AND FORMAL STUDIES

NEW TRENDS
SOCIAL RESPONSIBILITY OF BUSINESS
AN EMERGING SCENARIO

BUSINESS ENVIRONMENT IS DYNAMIC

ITS ELEMENTS ALWAYS KEEP ON CHANGING

BUSINESS ENVIRONMENT: AN EMERGING SCENARIO

GLOBAL

NATIONAL

GLOBAL

POLITICAL AND ECONOMIC ENVIRONMENT

 NATIONAL ECONOMIC

STRATEGIES

REGIONAL ECONOMIC GROUPINGS PROTECTIONISM GOVT. SUPPORT

 BUSINESS STRATEGIES SELLING WORLD WIDE SOURCING JOINT VENTURES MERGERS AND ACQUISITIONS

NATIONAL

ECONOMIC AND COMPETITIVE ENVIRONMENT DEMOGRAPHIC AND SOCIAL ENVIRONMENT EMERGENCE OF RURAL MARKETS

EMERGING TRENDS

WITH GROWING COMPETITION, PRODUCT DIFFERENTIATION WOULD BECOME MORE IMPORTANT

 GROWING COMPETITION WILL INCREASE THE IMPORTANCE OF AUGMENTED PRODUCT

 MORE ATTENTION TO THE PRODUCT QUALITY AND SERVICING BY THE COMPANIES

 MORE DIRECT MARKETING

SOCIETAL MARKETING WOULD GAIN IMPORTANCE

 ABUNDANT ENTREPRENEURIAL CHANCES THROUGH FAST GROWING SERVICES SECTOR

 COMPANIES SHALL TEND TO ADOPT LEAN STRUCTURE AND CUT EXTRA FLAP

 INDIAN BUSINESSES SHALL BECOME MORE INTEGRATED WITH THE GLOBAL BUSINESSES

 VARIETY OF PRODUCTS AND PRODUCT AVAILABILITY WILL SIGNIFICANTLY INCREASE, SUBSTANTIALLY INCREASING THE CONSUMER CHOICE

 INDUSTRIES WOULD BE MORE SKILL INSTEAD OF CAPITAL AND LABOR INTENSIVE

EFFECTS OF GLOBALIZATION
A. ON THE INTERNATIONAL ECONOMY ESPECIALLY DEVELOPING COUNTRIES 1. HEGEMONY OF DEVELOPED COUNTRIES - CAPITAL MOVEMENTS - FOOD PRICES - STOCK MARKETS - FLUCTUATIONS IN THE LEVEL OF ECONOMIC ACIVITY

- POLITICAL INTERFERENCE - KILLING DOMESTIC INITIATIVES 2. SOCIO-CULTURAL ENVORONMENT - CONSUMERISM - ADVERSE EFFECTS ON THE SOCIETY - ADVERSE EFFECTS ON THE VALUE SYSTEM

3. LONG TERM EFFECTS ON THE ECONOMY AND GOVERNANCE