P. 1
Reliability Analysis

# Reliability Analysis

|Views: 15|Likes:
"Once the factor analysis has done its job of organizing items into groups, it is time to see how well the groups of items hold together. This is the job of reliability analysis. Although there are many different reliability statistics, the most commonly used is the Cronbach’s alpha. The Cronbach’s alpha (with a Greek symbol of α) uses the associations among a set of items to indicate how well the items, as a group, hold together. Conceptually, the idea is that all of the survey items that are supposed to measure
a single underlying construct should be answered in a similar way by respondents."
"Once the factor analysis has done its job of organizing items into groups, it is time to see how well the groups of items hold together. This is the job of reliability analysis. Although there are many different reliability statistics, the most commonly used is the Cronbach’s alpha. The Cronbach’s alpha (with a Greek symbol of α) uses the associations among a set of items to indicate how well the items, as a group, hold together. Conceptually, the idea is that all of the survey items that are supposed to measure
a single underlying construct should be answered in a similar way by respondents."

See more
See less

04/09/2013

pdf

text

original

# Statistics

Homework Help
Step-by-Step Solutions

LEARN TO EXCEL

Experienced Tutors Detailed Explanation

www.classof1.com/homework-help/statistics Toll Free: 1-877-252-7763

Sub: Statistics RELIABILITY ANALYSIS

Topic: Reliability

Once the factor analysis has done its job of organizing items into groups, it is time to see how well the groups of items hold together. This is the job of reliability analysis. Although there are many different reliability statistics, the most commonly used is the Cronbach’s alpha. The Cronbach’s alpha (with a Greek symbol of α) uses the associations among a set of items to indicate how well the items, as a group, hold together. Conceptually, the idea is that all of the survey items that are supposed to measure a single underlying construct should be answered in a similar way by respondents. This similarity of responses indicates that the construct is being measured reliably* by all of the items. On the other hand, if a person gives very different answers to items that are supposed to be measuring the same underlying construct, it is difficult to argue that these items offer a reliable measure of the construct. In a sense, a Cronbach’s alpha (more commonly referred to as the alpha) indicates the average associations among a set of items. Generally speaking, the more items there are in a reliability analysis, the higher the Cronbach’s alpha will be. After all, if two items have a correlation of r = .50, that is some evidence that the two items may represent an underlying construct. But if 8 or 10 items are all correlated with r’s of .50 or greater, then we can have a lot of confidence that these items measure one underlying construct. Similarly, if there are only 3 items, and one of them is not strongly correlated with the other two, the overall average correlation will be quite weak. But if there are 8 items and only one does not correlate strongly with the others, the overall average correlation will not be greatly reduced. So the strength of the alpha depends both on the number of items and on the strength of the correlations among the items. The strongest a Cronbach’s alpha can be is 1.0. A common rule of thumb is that when a set of items has an alpha level of .70 or higher, it is considered acceptably reliable. Returning to our example of the Mastery, Performance, and Family items, we can already predict from the factor analysis that the Performance items will have the highest Cronbach’s

http://classof1.com/homework-help/statistics-homeworkhelp/?utm_source=Scribd&utm_medium=RA_ebook&utm_term=stati *The Homework solutions from Classof1 are intended to help students understand the approach to solving the problem and not for submitting the same in lieu of their academic submissions for grades. stics&utm_content=footer&utm_campaign=%5BDoc%2BUploads%5 D

Sub: Statistics

Topic: Reliability

alpha because the first factor to emerge in an exploratory factor analysis is always the one with the strongest correlations among the items. Similarly, because all 3 of the Performance items had strong factor loadings on the first factor, and all of the Mastery items had strong loadings on the second factor, we can predict that the alpha levels for both the Performance items and the Mastery items will be pretty high. Finally, based on the results of the factor analysis, we can predict that the Cronbach’s alpha for the Family items may not be very strong. Recall that the 3 Family items originally split into two factors, and when they were forced into a single factor one of the items had quite a weak loading on the factor. So our factor analysis would lead us to suspect that the Performance and Mastery items may have acceptable alpha levels (i.e. α > .70), but the Family items probably will not.

http://classof1.com/homework-help/statistics-homeworkhelp/?utm_source=Scribd&utm_medium=RA_ebook&utm_term=stati *The Homework solutions from Classof1 are intended to help students understand the approach to solving the problem and not for submitting the same in lieu of their academic submissions for grades. stics&utm_content=footer&utm_campaign=%5BDoc%2BUploads%5 D

Sub: Statistics

Topic: Reliability

For more details on Classof1 or customized academic assistance please feel free to write to us at learning@classof1.com or call our toll-free number 1- 877- 252– 7763. The list of subject areas in which we offer academic assistance is as given below:
1. Accounting 2. Actuarial Science 3. Anatomy 4. Anthropology 5. Architecture 6. Astronomy 7. Biochemical Engineering 8. Biochemistry 9. Biology 10. Business Law 11. Business Management 12. Chemical Engineering 13. Chemistry 14. Civil Engineering 15. Classical Studies 16. Computer Science 17. Corporate Finance 18. Corporate Strategy 19. Cost Accounting 20. Earth Science 21. Economics 22. Electrical Engineering 23. Engineering 24. English 25. Environmental Engineering 26. Environmental Science 27. Essay Writing 28. Finance 29. Financial Accounting 30. Gender Studies 31. Geography 32. Geology 33. HBS Case Study Analysis 34. History 35. Hospitality Management 36. Human Resource Management 37. Information Systems 38. International Economics 39. International Finance 40. Investment Portfolio Management 41. MS-Office 42. Macro Economics 43. Management Accounting 44. Marketing 45. Mass Communication 46. Materials Engineering 47. Math 48. Mechanical Engineering 49. Medical Science 50. Micro Economics 51. Nursing 52. Operations Management 53. Philosophy 54. Physics 55. Physiology 56. Political Science 57. Psychology 58. Religious Studies 59. Rhetoric 60. Social Studies 61. Social Work 62. Sociology 63. Statistics 64. Taxation 65. Zoology

http://classof1.com/homework-help/statistics-homeworkhelp/?utm_source=Scribd&utm_medium=RA_ebook&utm_term=stati *The Homework solutions from Classof1 are intended to help students understand the approach to solving the problem and not for submitting the same in lieu of their academic submissions for grades. stics&utm_content=footer&utm_campaign=%5BDoc%2BUploads%5 D

scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->