What to do?

The Founder Institute

What makes money today?

SOCIAL NETWORK

GAMES

MUSIC

SPORTS OTHERS

Making money from mobile…
Indosat VAS Revenue Trend

2013 and beyond Pre-Oct 17 2011

Uncertain Period

Stabilized Revenues

Future Growth

Looking forward, the nature of VAS must evolve in line with changing consumer behavior

Smartphone usage is on the rise, and will overtake feature phone users in 5 years
Mobile market in Indonesia: Feature vs. Smartphone (2008-2017F)*
Percentage

This means… •The industry can no longer rely on content downloadable from the Internet to drive growth (e.g., wallpapers, ringtones, etc.) •Services which are currently monetized on feature phones will not be able to be monetized directly in a smartphone environment, and will instead contribute through basic svc usage (e.g., WhatsApp is free but drives data)

Source: Wireless Intelligence

What ’s in and what’s out
IN
Social Networks “Social network is the most popular content, comprising 89% of total monthly mobile internet access.”
-Indonesia Mobile & Online Content Provider

OUT
Wallpaper downloads

UP AND COMING

Mobile Commerce

Games “Smartphone games are growing at more than an 80% clip.” -Electronic Arts CEO

Quizzes

Online Video

Information

Simple feature phone games

Mobile Advertising

“…real-time information services has undeniably strong demand in Indonesia.”
-Dailysocial

Interest-based Groups

Thank you

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