2012-2013 Industry

STATISTICS
RECORD-BREAKING GROWTH: $7.47 BILLION IN NAIL SERVICES
BOOTH RENTAL RATES DECLINE SLIGHTLY

GEL-POLISH CONTINUES ITS SERVICE DOMINANCE
CELEBRITIES & NAIL ART — BIGGEST INFLUENCES ON THE INDUSTRY

32% OF SALONS ADD A NEW SERVICE IN 2012
NAIL TECHS EMBRACE ONLINE TOOLS, SOCIAL MEDIA

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INDUSTRY OUTLOOK
INDUSTRY STATISTICS
There are LOTS of reasons that the nail business is enjoying big increases … in popularity, in service prices, in the number of salon customers, in new services. You can read about the trends influencing the professional nail industry on page 58. The nail industry grew to a record $7.47 billion this year. The only area we’re seeing slowing growth is in the number of new salons opened and the number of new nail technicians. But we believe we’ll see more and more young people look to a nail career with greater interest now because it’s an opportunity to earn a good living, make your own flexible hours, and do something that is creative and fun. Our Big Book statistics are a labor of love. Doing this every year gives us a chance to quantify for the industry — and for the world at large — that nails are important in the American economy. The industry is the source of so many jobs, not just nail techs and salon owners, but beauty dealers, manufacturers, and all the other kinds of suppliers whose focus is nails. We’re proud to be part of that. And we’re proud and grateful for our association with OPI Products for this special section of our annual Big Book. OPI’s sponsorship of the annual industry statistics section is made possible by OPI’s generous support, and I personally thank George Schaeffer and Suzi Weiss-Fischmann, without whom the depth and breadth of our research would not be possible. All of this information will be available on our website all year long, as well as prior years’ data so you can compare and contrast over several years. If you have any specific questions, I welcome them personally. You can e-mail me at cyndy.drummey@bobit.com. — Cyndy Drummey

These graphs below represent the percentage of total number of services done in the salon. manicures pedicures gels (traditional) gels (brush-on)

19%

23%

18%

13%

acrylics

nail art

other services

11%

12%

4%

These graphs below represent the percentage of dollar volume done in the salon. manicures pedicures gels (traditional) gels (brush-on)

22%

29%

11%

15%

acrylics

nail art

other services

10%
WE PULLE D DATA T HIS YEAR A VARIET FROM Y OF SOU RCES: An online survey of o ur readers online use hip and rs (more th a n 1,400 re An e-maile sponses) d survey to the readers VietSALO of N (456 re sponses) Regular m onthly polls of our onlin of NailsMa e users g.com Focus grou ps conduc ted at our headquart NAILS ers office in California Research a nd data-ga thering do outside gro ne by ups, includ in g the Bure Labor Stati au of stics, the st ate boards cosmetolo of gy, busine ss license and severa databases, l others

7%

6%

2-YEAR COMPARISON OF INDUSTRY SIZE

2011
$7.30 billion

2012
$7.47 billion

These figures represent the total dollars spent in nail salons.
Footnotes: *2011 Big Book [1] NAILS circulation data [2] NAILS web poll, 9/2012 [3] Google Analytics, 11/2012

Market size calculation is determined by calculating the number of each service offered, average service price, number of salons offering that service, and number of practicing nail technicians by state. When we project the overall industry number we weight the Vietnamese service prices differently than non-Vietnamese prices, as research has shown that there is as much as a 40% difference in average prices. Our methods for calculating market size are proprietary and have been honed over 20 years of doing this, but we welcome your comments and challenges because it makes us better! As our cover says every month: We are DEDICATED to the SUCCESS of the professional nail industry. >>>

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NAILS MAGAZINE

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2012-2013 THE BIG BOOK

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............... with Vietnamese being the largest and most consistently growing segment.................... 4% 28% 42% 17% 4% 5% Gender* 97% 36-40 17% 31-35 15% 26-30 11% 25 or younger 9% female 3% male 4 | NAILS MAGAZINE | 2012-2013 THE BIG BOOK >>> ................... HOW MANY HOURS DO YOU WORK EACH WEEK? 5 or fewer...................THE “AVERAGE NAIL TECHNICIAN” INDUSTRY STATISTICS Nail technicians are predominantly female..........................................................11% 46-50........18% 41-45.......................... and have not been doing nails most of their professional lives.................................... NAIL INDUSTRY ETHNIC BREAKDOWN Vietnamese 48% Caucasian 42% African-American 6% Other 4% WHICH DESCRIBES YOUR FAMILY SITUATION? The nail industry is somewhat polarized..................................12% 51% 17% 14% 18% HOW LONG HAVE YOU BEEN DOING NAILS? One year or less 1-2 years 2-3 years 4-5 years 36-40......................................................8% 11-15...5% Married with kids Unmarried with kids Married with no kids Unmarried with no kids 16-20.........5% 6-7 years 8-9 years 10+ years 46% HO W OL 6% 5% U? YO E Over 50 AR D 20% 46-50 12% 41-45 16% WHAT IS THE HIGHEST LEVEL OF SCHOOL YOU HAVE COMPLETED? * Some high school.......................................8% 11% 13% 10% 9% More than 50................. Finished high school.................... Finished graduate school.....13% 31-35................ The “average nail tech” is married with kids and she works part-time....................................................................................................7% 21-25...... Some graduate school....................................................................................... have finished some college...........8% 26-30................. early middle-aged...... Finished college.......5% 6-10... in that there are two primary and distinct groups that make up the majority of industry professionals: Caucasian and Vietnamese.. Some college/AA degree.................................

9999 or visit opi.C LA QU 1 GET DRY. IN THE SALON # Y QU DR OP S I RAP ID R ER DRY IN G DRIPDRY LACQUER DRYING DROPS I RAPIDRY QUICK-DRY TOP COAT IC K D R Y T O BRAND T OA BLINK OF AN EYE! A New Look from the #1 Salon Brand! P C I DRIPD RY Call 800...341. .com ©2013 OPI Products Inc.

..........54% 2 nail techs................ sweats.......... WHAT IS IT?* nice jeans 1% all white or white & accent color (but not black) 2% “trendy/stylish” attire 3% white lab coat or jacket 4% DOES YOUR SALON HAVE A DRESS CODE OR REQUIRE A UNIFORM? * scrubs 6% all black 1 3% 9% specifically prohibit nail techs from wearing jeans. flipflops.... manager Salon owner (doing nails) (NOT doing nails) (NOT doing nails) 6% 7+ nail techs.... or cleavage-revealing attire.....6% 5% 3% 1% 6 | NAILS MAGAZINE | 2012-2013 THE BIG BOOK >>> ............. midriffs...................A CLOSER LOOK AT SALON LIFE INDUSTRY STATISTICS Nail technicians and nail salons have been trying to create a more professional environment in the salon..... sneakers....... manager nail dept. shorts.. enforcing dress codes.......17% 3 nail techs........ IF YOU DO HAVE A SALON DRESS CODE..... YES 34% black & w hite or bla ck & an accen t color 21 % salon-bra nded top or salon uniform/ smock/a pron 24% 5% have a dress code that allows 1% specifically prohibit open-toe either a daily color scheme change or more casual attire on weekends.....................10% 4 nail techs.... Nails-only Full-service salon salon offering nails HOW WOULD YOU DESCRIBE 1 YOUR SALON? Mobileor homebased salon Day/hotel/ destination spa School Other 56% 29% 4% 3% 2% 6% HOW MANY NAIL TECHNICIANS WORK AT THIS LOCATION (INCLUDING YOURSELF)? I am the ONLY nail technician working at this location.............................4% 6 nail techs................... strict adherence to booth rental rules... 7% 5 nail techs. business casual or dress cod common-sense e 26% shoes............ and staying alert for constant innovation..2% WHICH BEST DESCRIBES YOUR CURRENT EMPLOYMENT SITUATION? Nail technician (booth renter or salon Nail technician (employee) owner doing nails) Student or apprentice Cosmetologist 55% 14% 9% 7% Other Salon manager or Salon manager or nail dept..

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............ Through a spouse’s or partner’s policy On my own policy DO YOU HAVE MEDICAL INSURANCE? Covered by Medicare or Medicaid Covered by a work policy at another job Covered by the salon policy 38% 16% 7% 5% 5% 4% 2% YES 77% Covered on parents’ policy NO 23% Other kinds of coverage HOW OFTEN DO YOU WEAR PROTECTIVE GEAR? never or rarely always or almost always DO YOU HAVE ANY WORKRELATED HEALTH CONCERNS? NO YES 60% 40% 63% Protective eyewear 20% dermatitis 10% neck problems 11% 71% Mask 10% shoulder pain 6% back trouble 5% OF THOSE NAIL TECHS WHO HAVE A WORKRELATED HEALTH ISSUE................. I have an agreement with a doctor to refer clients.... THESE ARE THE ISSUES.. Only 21% wear gloves most of the time.. but they haven’t taken all the precautions they can to protect themselves from work-related injuries like carpal tunnel or allergic reactions. 46% Gloves 21% tendonitis 6% carpal tunnel 42% wrist problems 5% DO YOU HAVE A REFERRAL 2 SYSTEM WITH A NAIL DOCTOR? Yes..... I refer clients to a doctor in the area... but it’s not a formal arrangement. I don’t have a referral system in place.......SAFE AND HEALTHY WORKING HABITS INDUSTRY STATISTICS Nail technicians are concerned about their health..................... arthritis 7% other 2% 6% 13% DO YOU HAVE PROFESSIONAL LIABILITY INSURANCE FOR YOURSELF OR YOUR SALON? 81% YES 61% NO 39% >>> 8 | NAILS MAGAZINE | 2012-2013 THE BIG BOOK .

hard surfaces.9999 or visit opi. pipe-safe cleaning Economical – one gallon makes up to 128 gallons of cleaning solution Meets most state board sanitation regulations AVERAGE COST PER USE HARD SURFACES (using the gallon size) Clean and disinfect your station 20 times for just 1 penny. IMPLEMENT DISINFECTION Disinfect implements for 20 cents a day.com ©2013 OPI Products Inc. and pedicure spas and tubs Hospital-grade. fungus. THE #1 REASON WOMEN RETURN TO NAIL SALONS? Deodorizes Built-in chelator dissolves hard-water mineral deposits Degreaser cleans residue left by oily pedicure scrubs Non-acid. and mildew CLEANLINESS! OPI makes it easy and economical to keep your salon compliant with state regulations with just one single product – OPI Spa Complete One-Step Cleaner and Disinfectant.Cleans and disinfects tools. Oz. NEW! Now available in 32 Fl. . mold. PEDICURE SPAS & TUBS Clean and disinfect for 39 cents per gallon of water.341. viruses. Call 800. EPAregistered disinfectant Effective against a broad spectrum of bacteria.

17% $151 . Because earnings can be limited to the number of clients seen per day....83 RETAIL INCENTIVE (46% receive an incentive on retail sales) WHAT IS YOUR TOTAL WEEKLY INCOME (INCLUDING TIPS)? sales commission 72% $150 or less. 9% $651 ... [ Total does not equal 100% as some respondents had other.98 Per Week 10 | NAILS MAGAZINE | 2012-2013 THE BIG BOOK .......$250..$650.THE ECONOMICS OF DOING NAILS INDUSTRY STATISTICS Doing nails offers an opportunity to earn based on the ability to bring in a steady flow of clients. ] BOOTH RENTER 31% 29% pay rent to the salon and keep 100% of their service fees...... WHICH BEST DESCRIBES YOUR COMPENSATION SYSTEM? SALON OWNER 40% 20% do nails themselves and earn only from the services they personally do... 3% are employees who receive a salary plus a percentage of service fees....$450. 4% are home-based or mobile salons..... 12% 14% $551 ...$750...82 Average monthly rental $390..........$550............. 14% $251 . 14% $351 .. Booth rental is the most popular system for nail technicians because it allows techs to be their own boss.... more complex compensation methods..... 8% 9% 12% 11% 14% More than $750.. 11% 8% 15% 17% $451 ....... 15% counted toward my salary/bonus1 0% service/product 0% discount 1 points system/awards 6% rental rebate 2% >>> Average Income $420......... setting their own prices and hours.. Booth renters who pay their rental WEEKLY 61% Booth renters who pay their rental MONTHLY 39% Average weekly rental $110.. EMPLOYEE 19% 10% are employees and receive a percentage of service fees but no salary...$350... 2% are employees whose compensation is based on their business volume..... 2% are booth renters who pay a percentage of service fees to the salon as rent.. 4% are employees who receive a salary.................. 16% own the salon and take a salary.... an incentive to sell retail is a great option to add to one’s income.

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1 4 % % N a i e k i l b r h l u s i s l h a o ) 71% rt 8 ap sing 2% s (u l e Spec dg i i r a lty yb ma /h nic h s ur li % 7 e 5 ( s t c i i p cs l y w i r i l c t h a y o t r v erla l se ac y) Ful 55 % ite 4 5 % ) t p l u raffin dips 53% c a s P ( ics 1% ls 5 Gels (tradi ge tio lics 44% y r ac Gel toen es 84% chang h s i l Po Brus h-o ng elpo Pin k-a nd -w h res 62% dicu y pe ialt ec sp nd sa 9% l) 4 na 43% ails Powder a nd Ta Each week nail techs do an average of: 7 manicures 9 pedicures 9 gel-polish applications 2 sets of gel toenails 12 acrylic fills and full sets | % h tanning 9% s 9 irbrus ap A r w s 8% sion ten x odermabras e Micr ion 7% g in nn Permanent glu e keup 4% ma Bo dy ents 8% atm tre 12 | NAILS MAGAZINE 2012-2013 THE BIG BOOK . for instance. Gel manicures usually earn double what a basic manicure does. Manicures 93% Full set ac ry l Soak -off Colore d Pe Pd ei ciu d cr e u rs es 91 9.WHAT SERVICES ARE OFFERED AT NAIL SALONS? INDUSTRY STATISTICS What was once thought of as a “nails-only” salon is really a full-service salon with a heavy emphasis in nail care. Nail salons are adding everything from skin care services to eyelash extensions. Adding glitter to an acrylic service can increase the price of the service by 5%. but their business has expanded mainly with services that augment their “standard” nail services.

13% pedicure spas foot paraffin dip linen nails facials massage backfills body wrap waxing ear candling Wa xin g4 1% hot stone pedicures airbrush 36% ping sha Wrap s (fi b Eyelash e 0% Ac inx 3 ry M / s a s s t a a ( n g d e alone ssag tin a s a erv co ice ot m rt Fo )2 % 4 6% 2 ) i c l a p t p i n o a n 22% ne keup i l r a M ko 21% ss) gla age and r e Mass re s n o i 14% s n xte Eyelash ti 19% ogy xol fle ng 12% nti 6% s3 ail en to lic Full c ove rag en ail a Wr ap s( sil >>> 2012-2013 THE BIG BOOK | NAILS MAGAZINE | 13 .HAVE ADDED A NEW SERVICE IN THE LAST 12 MONTHS. 32% OF NAIL SALONS gel-polish specialty manicures one-stroke nail art duckbill nails ombre nail art rockstar toes eyelash extensions Minx special needs pedicures airbrushed nail art soak-off gels specialty massage seasonal pedicures waterless pedicures glitter removal mini services paraffin dips seasonal pedicures low-cost services silk wraps acrylic removal regular polish row eb y E acrylic traditional gel nails OF NAIL SALONS HAVE ELIMINATED A SERVICE IN THE LAST 12 MONTHS.

I START T 1 SALON # BRAND RA PIDR Y F IS IN H I NAI L EN O VY I CHIPS KI P D RY I I DR IP .

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94 $31.20 $49.04 in today’s dollars.16 $4.69 $43.) A full set of acrylics in 1992 was $41. the “value” of a full set of acrylics has dropped by 58%. augmenting services so that you can command higher prices. you’ve actually lost money by not keeping up with inflation.52.58 $26. So.15 $27.38 $37.73 today.27 $39.01 $30.69 a drop of almost 9%.71) makes up for the “loss” in profitability on the basic pedicure.52 -1% Manicure (deluxe) Pedicure (basic) Pedicure (deluxe) Full set acrylics Acrylic fill (standard) Colored acrylics (full set) Gels (full set) Gel fill Soak-off gel application Brush-on gel-polish application Acrylic toenails (full set) Gel toenails (full set) Acrylic toenails (per toe) Gel toenails (per toe) $20. So.97 $15. Depending on the complexity of the design 34% % 33 Sometim es Different rates for different types of art 28% Per finger 21% HOW DO YOU CHARGE FOR NAIL ART? Per color 7% Flat rate for nail art 5% Another way 5% 52% Yes DO YOU CHARGE FOR NAIL ART? 15 % 22. That’s the equivalent of $34.32 today.71 $43. 1 9 9 2 2002 MANICURE (basic) PEDICURE (basic) FULL SET ACRYLICS ACRYLIC FILL $10.59 $28. When you think about not having a price increase in 20 years. A pedicure in 1992 was $22.44 $30.12 $41.76 $22.97.62 2012 $19.85 $5.93 $27.8% | 2012-2013 THE BIG BOOK YES No 16 | NAILS MAGAZINE >>> . So the inflation-adjusted increase in service price is just 10% over 20 years. but today’s price is $41. But the income (and profit) opportunity for nail techs has to be in confidence in charging higher prices. and getting customers used to periodic increases. that makes today’s price of $31.02 $26.99 30% WHAT WOULD SERVICE PRICES BE IN 2012 IF THEY WERE ADJUSTED FOR INFLATION? manicure in 1992 was $10.15 20 YR CHANGE 80% $31.THE MOST VITAL STATISTIC: SERVICE PRICING INDUSTRY STATISTICS The nail industry has had “price stagnation” in various service areas for decades.14 $41.83.83 $42.00.69 47% Service Prices 2012 Manicure (basic) $19. the boom in specialty A pedicures (averaging $43. The price of a full set of acrylics has barely changed in 20 years. adjusted for inflation.57 $47. That’s the equivalent of $17. (Fortunately. in reality. That’s the equivalent of $66.74 $23.

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which could be seen in products such as Sally Hansen Salon Effects and Nails Inc. but now. The list of movie-polish tie-ins is long. as L’Oreal’s global nail expert. Not everyone can create their own designs but consumers are inspired by the options available and how easy nail art can be done with just polish.352 new visitors to the company’s website. 1 Celebrities OPI was an early proponent of the celebrity endorsement. his name is featured in magazine articles right alongside the rest of the style team. Tom Bachik used to fly under the radar for his boldface clients. Celebrity techs like Kimmie Kyees and Lisa Logan are keeping A-list celebrities’ nails adorned from coast to coast. got picked up for a second season. but they’ve really upped the ante this year with signing up Nicki Minaj. and a group of female Olympians. and “Snow White & the Huntsman” (Deborah Lippmann) for marquee stature. “Dark Shadows” (Orly). they buy lots of polish and go to the salon. The Lipstick Nail Polish Index: Economywatchers used to say that when times got tough.5 REASONS NAILS ARE “SUDDENLY” IN THE SPOTLIGHT INDUSTRY STATISTICS Why have nails become so explosively popular in the last couple of years? We can attribute some of that popularity to a group of high-profile celebrities who have embraced nail art and manufacturers working with fashion designers. TV’s first nail salon reality star. and a 100% increase of top and base coats.” those rabid salon-lovers who frequent the salon at least weekly (compare that to most women. Self-proclaimed nail aficionado Katy Perry and HelloGiggles founder Zooey Deschanel get as much notice for their nail designs as their dresses on the red carpet. said FLOTUS sent 42. Tennis star Serena Williams got her manicuring license and Beyoncé opened a cosmetology school with her mother. especially if you stay on top of the leading trends and provide customer service and pampering that the DIY-er doesn’t get to experience when she’s doing her own nails. Drugstore sales of polish and nail products have soared: polish sales are up 59%. The “mass market” nail care category was augmented by innovations in application techniques. There’s a new band of “salonistas. And when times are good. The products themselves lend themselves to hype: gel-polish has been the best thing to hit the nail industry since tips! And the web has helped nail design spread to the far reaches of the globe. When times are tough. Maria Carey. 36% increase in natural nail products. Artistic Nail Design. who wowed an international audience at the Democratic National Convention with her lavender-hued nails. It’s a great time to be in the business. Now the economic barometer is measured by nail polish. women buy a bottle of nail polish. Nail professionals who’ve made a career of dressing the nails of the rich and famous are more in demand than ever. No celebrity this year had more effect on nails than Michelle Obama. 18 | NAILS MAGAZINE | 2012-2013 THE BIG BOOK >>> . which made the color she was wearing. the Kardashians. women would buy a lipstick. with OPI again leading the pack: OPI’s Bond Manicure for the new James Bond picture “Skyfall” joins collections for “The Hunger Games” (China Glaze). (Did you see E! Entertainment’s “Mani-Cam” at the fall Emmys?) Katie Cazorla. because it was an affordable pick-me-up.’s Magnetic Polish. 2 Do-It-Yourself DIY is actually a benefit to the salon. who go to the salon every few months).

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nail polish. made of handpainted nail tips. is set on a wood base and is one-one hundredth of the scale size. “Boutique” nail brands carve their own niche. but Instagram and Pinterest are newer platforms that nail techs — and your clients — have taken to with a passion. It’s no longer for the adventurous client and no longer just for feet. You can find lights that are UV. Nars. Beauty magazines pick professional brands as their “editor’s choice” and favorites.” there are all sorts of other product extensions that are popularizing nails — mood-changing and magnetic polish and gels. it’s now an industry standard. and Rescue Beauty. caviar nails. and nail art. It transcends skin color and hair texture and face symmetry and body type. but it shows people are paying attention to nails. The products continue to be refined.5 million monthly Google searches for the term “nail art. it’s a gimmick. The “world’s most expensive nail polish” containing 267 carats of black diamonds and costs $250. the removal methods faster and safer. There are now 46 brands of gel-polish. As if the glut of gel-polishes weren’t enough to feed the need of “polish-istas. including Butter London. Sure. 2-hand — you name it. What could be a more natural outlet for a nail tech’s creative energy than photo-sharing sites where professionals swap nail design ideas by the thousands? And as far as we can tell. Deborah Lippmann has always been the darling of beauty editors.” Nail art. the popular but ordinarily snarky blog Jezebel weighs in: “Nail art … might be the only form of primping and grooming that isn’t rooted in making oneself more appealing to men or exploiting women’s insecurities. CND’s Jan Arnold saw the potential 15 years ago to take nail care to fashion’s elite designers and now nearly every major nail manufacturer has a Fashion Week presence. holographic color. but there are more high-priced.” Facebook and Twitter remain popular places to share your favorite nail art designs. and nail appliques. especially hand-painted polish-only designs. and the colors infinite. combo UV/LED. meaning that each meter is represented by one centimeter. 5 Product Innovation Gel-polish is no trend. LED.000. The sculpture. Actual nail art: Chicago artist Dzine curated an art exhibit called Nailed (based on his book of the same name). has a new reputation.000 blogs dedicated to nails. there are somewhere in the area of 35. small-volume brands than ever. Visual artist Pamela Council created a sculpture called Flo Jo World Record Nails.5 REASONS NAILS ARE “SUDDENLY” IN THE SPOTLIGHT INDUSTRY STATISTICS 3 Social Media In August. 20 | NAILS MAGAZINE | 2012-2013 THE BIG BOOK >>> . real lacquer strips. 4 Nail Art There are 2. 1-finger. to name just a few. Many clients you might have thought of as conservative will now proudly wear cute and trendy looks on their nails.

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com . TOP TO BOTTOM: Every Month is Oktoberfest Suzi & the 7 Düsseldorfs Deutsch You Want Me Baby? Nein! Nein! Nein! OK Fine! Unfor-greta-bly Blue Schnapps Out of It! COZU-MELTED IN THE SUN THE CLASSICS ROMEO & JOLIET 6 new shades from the CLASSICS GELCOLORS FROM LEFT TO RIGHT. TOP TO BOTTOM: Cozu-Melted in the Sun My Chihuahua Bites! Chick Flick Cherry Black Cherry Chutney Romeo & Joliet Yodel Me on My Cell YODEL ME ON MY CELL ©2013 OPI Products Inc.THE DIVAS 6 new shades from the GERMANY COLLECTION GELCOLORS FROM LEFT TO RIGHT.9999 or visit opi.341. Call 800.

............ HOW MANY CLIENTS DO YOU PERSONALLY SERVICE PER WEEK ? 5 or fewer..........4% More than 50......5% 41-45......... Nail techs are going high tech with payment and booking options....................... 3% cash credit or debit card personal check electronic funds transfer I bill them HOW DO YOUR CLIENTS PAY FOR THEIR SERVICES? 11% accept only cash accept no cash 16% 36% 33% 27% 3% 1% HOW DO YOUR CLIENTS TYPICALLY MAKE THEIR APPOINTMENTS? Regular appointments (clients who schedule their appointments one by one) Standing appointments (clients who come in every other Tuesday at 9.......................17% 11-15. Computer software 19% Smartphone app 12% WHAT IS THE DEMOGRAPHIC MAKEUP OF YOUR SALON CLIENTELE? Men Girls under 20 Women 21-25 Women 26-35 Women 36-45 Women 46+ 3% 6% 11% 19% 27% 34% 24 | NAILS MAGAZINE | 2012-2013 THE BIG BOOK >>> ................. 11% 16-20... 12% 21-25.... for example) WHICH OF THE FOLLOWING DO YOU PRIMARILY USE FOR BOOKING APPOINTMENTS? 49% 36% 13% 2% Traditional paper calendar/ paper booking 59% Web-based booking service 7% Other 3% 45% of respondents take no walk-ins 3% of respondents work exclusively on standing appointments..................7% 36-40...... 2% 46-50.........CLIENTS AND CUSTOMER SERVICE INDUSTRY STATISTICS The number of clients seen in a typical week has increased in the last year..........................11% 31-35... due no doubt to the general increase in popularity of nails (see all the reasons why on page 58 )...................... for example) Walk-ins Other (filling in for another tech....................15% 6-10.... 13% 26-30..

D. helps soften and protect skin. helps lock in moisture. . PROTEIN Increases elasticity. younger-looking skin while hydrating with nutrient-rich Avocado Lipid Complex. Jojoba. and helps protect skin. and Grape Seed oils. VITAMINS A. LECITHIN Natural emollient. AVOPLEX REVITALIZING HAND & BODY SCRUB Instantly reveals softer.THE SOOTHING SECRET TO WINTER HAND CARE A VOPLEX AVOCADO OIL Rich in natural skin-loving lipids that smooth and soothe.com ©2013 OPI Products Inc. PHOSPHOLIPIDS Natural moisture-binding emollients nourish your skin. A must for professional services – a weekly treat for hands and body! Experience the Avoplex difference with OPI’s Pro Manicure Kit offering 20 full services at an amazing cost per service value!* Call 800-341-9999 or visit opi. & E Helps fight free radicals and encourage natural skin repair. POTASSIUM An important elasticity-restoring mineral.

....................42 DO YOU BUY YOUR OWN NAIL SUPPLIES? Less than once a month 8% I provide all my own supplies............. except my tools... and equipment.................... 76% 5% 10% 9% Once a month 30% Twice a month 20% Once a week 16% No set pattern 23% 26 | NAILS MAGAZINE | 2012-2013 THE BIG BOOK >>> ..... More than once a week 3% I provide some supplies..........................2% HOW OFTEN DO YOU SHOP FOR NAIL SUPPLIES? average spent on supplies per month $180. tools...... tools.........$100........3% More than $500..........13% $301 .$300........3% $401 .... The salon provides all supplies...$200...........PRODUCTS—BUYING AND SELLING INDUSTRY STATISTICS best-seller Top 5 best-seller Top 5 best-seller Top 5 best-seller Top 5 NO 34% WHAT PRODUCTS ARE RETAILED IN THE SALON? YES hand lotions 75% polish 72% cuticle treatments 67% nail treatments 64% 66% DO YOU RETAIL PRODUCTS FOR CLIENTS’ AT-HOME USE? best-seller Top 5 WHERE DO YOU SHOP FOR NAIL SUPPLIES? Respondents chose the sources they use “regularly..... The salon provides all my supplies.......... the salon provides some...$50......................17% $51 .......” professional beauty supply store top/base coats 54% files/ buffers 48% skin care products 43% hair care 38% jewelry 29% 89% 38% 37% 34% 31% 27% 26% 20% online-only distributor at tradeshows dealer’s catalog over the phone direct from the manufacturer open-to-the-public beauty store makeup/ polish-drying cosmetics products 29% 26% other boutique items 20% adhesives/ nail glue 20% distributor’s sales consultant implements 16% HOW MUCH DO YOU SPEND PER MONTH ON NAIL SUPPLIES? $1 .......................$500..... 28% toe rings 15% candles 15% purses 12% clothing 8% vitamins 7% $101 .. 34% $201 .............$400... and equipment.......................

DoubleDuty Titanium Dual-Sided Pusher Features both large and small pushers. scoop and lift.com or contact your Authorized OPI Distributor.341. TIT ANIUM AccuNip Titanium Precision Cuticle Nipper Safely removes excess cuticles. corrosion-resistant Titanium for long-lasting precision. PusherPlus Titanium Multi-Use Pusher Features a built-in cleaning edge. FileEdger Ultra-hard 460-grade stainless steel for superior removal of sharp file edges. Dexterity Titanium Dual-Edged Nail Plate Cleaner Dual-edged for precise cleaning of nail plates.com . For more information about OPI Titanium Tooling Implements. log on as a professional at www.The beauty. Call 800. AccuNipPlus Titanium Artificial Nail Nipper For nipping artificial nail enhancements. luster and precision of Titanium! Extraordinary OPI Titanium Tooling implements are engineered with superior 420 stainless steel and coated with ultra-hard. clean. PediPusher Titanium Multi-Use Pedicure Implement Cleverly designed to push.9999 or visit opi.opi. ©2013 OPI Products Inc. PusherGuard Titanium Sensitive Cuticle Pusher Unique “lip” design minimizes discomfort.

Accepting credit card payments 28% My salon has its own Twitter account. I have a Twitter account. book appointments. and even accept service payments. You are social! You connect with each other and with clients on every major social media platform. I have a YouTube channel. starting with an Internet chat group that launched in 1994 by Debbie Doerrlamm and is still popular today. Nail technicians rely on your smartphones to stay in touch with clients. from Facebook to Pinterest.NAIL TECHS WARMLY EMBRACE TECHNOLOGY AND ARE WEB-SAVVY INDUSTRY STATISTICS Nail technicians were early adopters of technology. WHAT DO YOU USE YOUR SMARTPHONE FOR? WHICH OF THE FOLLOWING STATEMENTS ARE TRUE FOR YOU? I have my own Facebook page. I don’t use a smartphone for business or I don’t have a smartphone. My salon has its own Facebook page. 29% Online appointment booking for the salon 17% WHAT ARE NAIL TECHS DOING ONLINE? researching new products 90% looking at manufacturers’ websites 83% chatting with other nail technicians 30% using Facebook 80% My salon has its own FourSquare page. 73% 60% 46% 25% 20% 11% 7% 4% 4% Business phone calls 60% Business text messaging 60% My salon has its own website. I have my own FourSquare page. Researching companies online 33% I have my own website. do banking. Other business applications 9% 74% have a smartphone Blackberry (or other) 3% watching nail related videos 80% blogging about nails 7% Andriod 24% WHAT TECHNOLOGY ARE YOU USING FOR APPOINTMENT BOOKING? WHAT KIND OF SMARTPHONE 3 DO YOU HAVE? Apple 73% computer software 19% smartphone app 17% web-based booking service 3% >>> 28 | NAILS MAGAZINE | 2012-2013 THE BIG BOOK .

OPI Artist Series Brushes are designed with sleek. excellent for details and clean. crisp smile lines. Artist Series Flat Gel Brush Perfect for moving quantities of gel for fast nail coverage.341.9999 or visit opi.opi. short handles and handcrafted using the finest materials to deliver perfection from the first brush stroke to the last.7 61/2 6 51/2 5 41/2 4 31/2 3 SHORT•SLEEK•SENSATIONAL Because you want nothing to get between you and your work.com . Artist Series Acrylic Oval Brush 21/2 2 Artist Series 2-Piece Kolinski Gel Brush Artist Series 2-Piece Acrylic Oval Brush Artist Series Kolinski Mini Gel Brush Artist Series Oval Gel Brush Artist Series Flat Gel Brush 11/2 1 1 /2 ACTUAL SIZE IN INCHES Acrylic Oval Brush Lightweight handle for a comfortable grip and effortless brush control. For more information about OPI Artist Series Brushes. log on as a professional at www. Call 800. 2-Piece Acrylic Oval Brush Compact 4 1/2 inches – perfect for travel! Artist Series 2-Piece Kolinski Gel Brush Compact 4 1/2 inches – #4 brush head ideal for OPI gels. Artist Series Oval Gel Brush Tapers to a sharp point. Artist Series Kolinski Mini Gel Brush #2 brush head with a slim handle for precision and comfort. ©2013 OPI Products Inc. Great for travel.com or contact your Authorized OPI Distributor.

784 69 1100 290 1. of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming 2012 TOTALS 2011 TOTALS 2.000.383 7.870 33 5.000 more than 16.699 6.000 8.000 341 62 1.077 13.968 176 788 59 1.620 1.334 110 228 120 53.000 -8.703 5.252 1.402 11.517 34.128 1.288 344 357.692 3.829 4. and industry estimates.807 565 8.000 2.200 1.978 936 929 93 100 4.597 1.600 560 57 810 450 7.377 1. NUMBER OF NAIL TECHS IN 2012 less than 1.400 1.782 1.193 112 11.235 92 1.322 913 2.607 637 446 941 164 130 570 198 1.795 1.031 1.055 7.420 3.932 438 182 29.437 1.085 5.16.REGIONAL ANALYSIS OF THE NAIL INDUSTRY INDUSTRY STATISTICS 2012 NAIL TECHS 2012 NAIL SALONS Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware Dist.109 84.335 9.699 AK HI These salon and nail tech figures come from business directories.137 229 244 985 680 445 437 455 982 182 1.000 1.079 6. state boards.056 6.934 1.855 1.028 51.403 360 4.239 1.233 2. As there is no solid data on the percentage of practicing (versus licensed) nail techs.000.824 700 11.753 201 7.936 7. NAILS estimates some state figures.244 Biggest tech-to-salon ratio: 11 to 1 WA MT OR ID WY NV UT CO CA AZ NM State with the MOST nail technicians: 84.200 1.557 2.135 16.000 30 | NAILS MAGAZINE | 2012-2013 THE BIG BOOK .3.300 567 1.193 13.265 355.706 9.000 3.

State with the FEWEST nail technicians: 33 State with the most significant increase in nail techs: up 10% since 2011 ME ND VT MN SD WI MI IA NE IL IN OH WV KS MO VA KY NC TN OK AR AL GA SC MD PA NJ DE NY NH MA CT RI State with the LEAST hours required for licensing: 0 MS TX LA State with MOST hours required for licensing: 750 hours FL DISTRIBUTION OF VIETNAMESE SALONS IN 2012 HIGHEST LOWEST The top 10 most populous states for Vietnamese nail techs: 1 California 2 Texas 3 Florida 4 New York 5 Pennsylvania 6 Georgia 7 Illinois 8 Virginia 9 New Jersey 10 North Carolina 2012-2013 THE BIG BOOK | NAILS MAGAZINE | 31 .

com .9999 or visit opi. 45 AND 60-SECOND MEMORY SETTINGS 32 STRATEGICALLY-PLACED. SILICONE-ENCAPSULATED LEDS 2 EASY-ACCESS POWER PORTS ©2013 OPI Products Inc.COLOR AT THE SPEED OF LIGHT A SERVICE ONLY YOUR SALON CAN DELIVER! HAND-SENSOR ACTIVATED FULL FIVE-FINGER CURING 50.000 HOURS OF LED PERFORMANCE EXCEEDS SAFETY APPROVALS IN ALL COUNTRIES OF DISTRIBUTION OPI LEDLIGHT THE WAVELENGTH OF THE FUTURE MIRROR-FINISH INTERIOR FOR EVEN LIGHT DISTRIBUTION ADJUSTABLE “FEET” FOR CONVENIENT PEDICURE USE 15.341. 30. Call 800.

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