Chapter 3

The Business Research Process: An Overview
3-1

The Research Process
The primary purpose of research is to reduce the level of risk of a business decision

3-2

Exhibit 3-1 The Business Research Process 3-3 .

Stage 1 Clarifying the Research Question • Management-research question hierarchy • Begins with management dilemma 3-4 .

Exhibit 3-2 ManagementResearch Question Hierarchy 3-5 .

Exhibit 3-3 Formulating the Research Question 3-6 .

Types of Management Questions 3-7 .

The Research Question Examine variables Break questions down Determine necessary evidence Fine-Tuning Set scope of study Evaluate hypotheses 3-8 .

. Inc.Investigative Questions Performance Considerations Attitudinal Issues Behavioral Issues 3-9 © 2002 McGraw-Hill Companies. McGraw-Hill/Irwin .

Stage 2 Proposing Research • Exhibit 3-7 • Budget Types – Rule-of-thumb – Departmental – Task 3-10 .

Exhibit 3-6 Gantt Chart MindWriter Project Plan 3-11 .

Evaluating the Value of Research Option Analysis Decision Theory Prior or Interim Evaluation Ex Post Facto Evaluation 3-12 .

The Research Proposal Purpose Legallybinding contract Methods Extent Written proposals establish Timing Obligations Delivery Budgets 3-13 .

Stage 3 Research Design Designing the Research Project Sampling Design Pilot Testing 3-14 .

Stage 4 Data Collection Data Characteristics • Abstractness • Verifiability • Elusiveness • Closeness 3-15 .

. McGraw-Hill/Irwin .Stage 5 Data Analysis and Interpretation Reducing data to manageable size Developing summaries Looking for patterns Applying statistical techniques 3-16 © 2002 McGraw-Hill Companies. Inc.

Stage 6 Reporting the Results Research Overview Executive Summary Research Report Technical Appendix Implementation Strategies 3-17 .

The Research Overview Problem’s background Summary of exploratory findings Research design and procedures Conclusions 3-18 .

Research Process Issues • The Favored-Technique Syndrome • Company Database StripMining • Unresearchable Questions • Ill-Defined Management Problems • Politically Motivated Research 3-19 .

Everything must have a beginning Source: Cooper R. P. S. Business Research Methods 9e. McGraw.Hill 3-20 . & Schindler. D. (2006).

Sign up to vote on this title
UsefulNot useful