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Founder Institute Sydney - April 9, 2013 - Naming & Branding : Step Change Marketing

Founder Institute Sydney - April 9, 2013 - Naming & Branding : Step Change Marketing

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Founders Institute Predatory and Naming by Step Change Marketing.
Founders Institute Predatory and Naming by Step Change Marketing.

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Categories:Types, Business/Law
Published by: Founder Institute on Apr 14, 2013
Copyright:Attribution Non-commercial

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04/17/2013

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NAMING AND BRANDING

ANY QUESTIONS?

WHAT ARE SOME BRANDS IN YOUR WORLD?

WHAT ARE SOME BRANDS IN YOUR WORLD?

WHAT ARE SOME BRANDS IN YOUR WORLD?
The average person is exposed to: $6.72 billion advertising spend in Aus* Over 1,000,000 branded messages a year 3,000 branded message each day Only notice 80 React to 10 57% are remembered negatively
*BrianWave Connection, UK, 2004 *Neilsen data 2006

How does it work in practice?

SOME BASIC PRINCIPLES

OBSCURITY IS OUR GREATEST RISK!

How does it work in practice?

GET THE PRODUCT RIGHT
DON’T TELL ME YOUR FUNNY, TELL ME A JOKE

How does WHAT’S it workIN inTHE practice? EXPLAIN BOX

TALKABILITY

Cut-through Name Clear Positioning (Most e ective!)

Clear Name & Clear Positioning =

Credible & Clear

Cut-through & Edgy

Cut-through Name & Cut-through Positioning = Lack of Credibility

Clear Name Cut-through Positioning (Most e ective!)

SHAREABILITY

“LIGHT UP YOUR WORKFORCE”

YOUR TURN

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