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European Journal of Marketing Emerald Article: Defining Marketing: A Market-Oriented Approach Christian Grönroos Article information: To

European Journal of Marketing

European Journal of Marketing Emerald Article: Defining Marketing: A Market-Oriented Approach Christian Grönroos Article information: To

Emerald Article: Defining Marketing: A Market-Oriented Approach

Christian Grönroos

Article information:

To cite this document: Christian Grönroos, (1989),"Defining Marketing: A Market-Oriented Approach", European Journal of Marketing, Vol. 23 Iss: 1 pp. 52 - 60

Permanent link to this document:

http://dx.doi.org/10.1108/EUM0000000000541

Downloaded on: 20-10-2012 Citations: This document has been cited by 79 other documents To copy this document: permissions@emeraldinsight.com

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Christian Grönroos, (1994),"From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing", Management Decision, Vol. 32 Iss: 2 pp. 4 - 20

http://dx.doi.org/10.1108/00251749410054774

Annika Ravald, Christian Grönroos, (1996),"The value concept and relationship marketing", European Journal of Marketing, Vol. 30 Iss: 2 pp. 19 - 30

http://dx.doi.org/10.1108/03090569610106626

Graham J. Hooley, James E. Lynch, Jenny Shepherd, (1990),"The Marketing Concept: Putting the Theory into Practice", European Journal of Marketing, Vol. 24 Iss: 9 pp. 7 - 24

http://dx.doi.org/10.1108/03090569010001637

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