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MARKETING AND SERVICE SALES

MUHAMMAD BIN ZAINUL ABIDIN

13DAD10F1053
DAD6-S2

Advertise
Advertising should be made to persuade

customer to visit service centre. The well


planned advertisement can increase the

sale.

The objective of advertising


To alert customers about specific requirements. To add a customer wishes to obtain services and equipment.

To increase service sales as a seasonal service, special services and others.

How to increase the effectiveness of advertising?


Appropriate Appropriate

advertising. methods.

Appropriate

budget expenditure.

Advertising Programs
There are two basic types of advertisement are: i. Advertisement reminding people about your

service centre.
ii. Advertisement that are made at certain times

to increase the sale of special serves.

Continuing Advertisement
Continuous

advertisements for the

sale of product, such as vehicle parts


and accessories

Seasonal Advertisement
Held when there are additional programs that provide services sales-specific services

such as promotions or services during the


festive season on a particular day.