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111018 GG TOUR2011 Atlanta Hugh Mowat Lo

111018 GG TOUR2011 Atlanta Hugh Mowat Lo

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EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA

GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 1
Hugh Mowat
Marks & Spencer Plc, UK
Sales Potential
EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA
GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 2
Produce – media issues
USA Listeria - melons
Germany E.coli – Spanish cucumbers . . . No it was the beansprouts
USA Ecoli – spinach 2006
Costa Rica Pesticides/ workers conditions
Spain Counterfeit Pesticides - peppers
Ireland Workers rights - mushroom
Italy Workers rights – citrus
USA Salmonella – tomatoes
USA Botulinum – carrot juice
UK Workers pay – strawberries
UK Polytunnels - strawberries
Kenya Water extraction – flowers
USA E.coli 0157 – salad onions
UK Salmonella - Lettuce
Israel/ Thailand Salmonella in Herbs (HPA)
Honduras (USA) Salmonella – Melons
Columbia Workers rights - Flowers
USA Salmonella – tomatoes or peppers?
Italy Salmonella – leaf raw material (lizards)
Why bother?
EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA
GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 3
Case Study: E.coli
• E.Coli outbreak in Northern Germany – 2011
• Fatality reported in press
• Identified as Spanish cucumbers
• Fatalities rose to 35
• Cucumber accusation withdrawn
• Price of a cucumber fell to 0.09
• Identified as beans-sprouts
• Egyptian beans banned from EU
Case study: herbs
EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA
GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 4
The one that never happened
Case study: watercress
Case study: potatoes
EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA
GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 5
Labour
Black Widow Spider
EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA
GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 6
Risk Assessment
• Food Safety
• Labour
• Pesticides
• Environment
EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA
GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 7
EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA
GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 8
EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA
GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 9
Workers on farm
• Dependant on seasonal temporary labour force to
respond to daily peaks and troughs
• Manual work
• Now predominantly migrant Labour
• Direct recruitment or Labour providers
• Accommodation
• Traditional practices difficult to monitor
• Limited HR resource
• Maintaining standards with static market prices
EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA
GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 10
Why bother focus on
workers ?
• Avoid legal issues/ ingtervention
• Increased productivity
• Clear communication channels &
team work
• Effective planning for peaks
• Reduced accidents
• Higher retention levels
• Less absenteeism
• Increased environmental
performance
EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA
GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 11
Trust – Field to Fork 1
M&S Produce is currently sourced from over 10,000 growers in 58 countries
We follow the Sun – which means going to the Southern hemisphere in
winter.
‘Field to Fork’ standard
Field to Fork is a production standard exclusive to M&S
100% visibility of supplybase
World leading standard (using Global GAP as the foundation)
Protects supplychain from food safety/ pesticide/ labour issues
Performance management/ benchmarking
Guarantees grower contact (new for some)
Anticipates future issues
Will enable unique marketing claims
EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA
GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 12
Food Safety
Category 1 – eaten raw
no protective skin removed before eating
significant risk or history of pathogen contamination
Category 2 – eaten raw
Either no protective skin removed before eating
Or some risk or history of pathogen contamination
Category 3 – eaten raw
Either have a protective skin that is removed before eating
Or grow clear of the ground
Or have no history of pathogen contamination
Category 4 – always cooked
Risk Assessment –
customer use
Ready to Eat
Ready to Cook
Ready to Re-heat
Wash before Use
EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA
GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 13
Metrics Supplier Report
Essential Questions
This information will help us drive change
EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA
GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 14
Trending data
+ pivot table
Competition for resources
In 20 yrs
there will be
9bn people
to feed…
EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA
GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 15
Oil supplies will tighten,
increasing prices…
Global Fibre Prices
EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA
GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 16
2006 2011
1urkey
+ 3S¼
Sr|
Lanka
+ 40¼
Ch|na
+ 34¼
Rising Energy & Water Prices
Source: Government statistics
EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA
GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 17

Achieved 95

On track to deliver 77

Issues in achieving 7

On-hold 1
Plan A progress to date
Carbon
emissions
Carbon
emissions per
sq ft
Fuel
efficiency
Sustainable
Timber
Packaging
Reduction
EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA
GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 18
Grocery bags
£80m
£70m
£60m
£50m
£40m
£30m
£20m
£10m
£0m
-£10m
-£20m
-£30m
-£40m
2007/08 2008/09 2009/10 2010/11 Future
Performance – Business Case
EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA
GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 19
Strategic move in line with what we touched on last year.. Move towards
the consumer
Picture tear drop trailer
Picture carbon neutral cocolate
Carbon
Reclaim Heat from
Fridges
to Heat Water
and Building
Doors on chilled
cabinets
EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA
GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 20
EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA
GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 21
Employees
166 steps but only 22
add customer value !!
Lean manufacturing
EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA
GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 22
The model
EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA
GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 23
• Freight reduction (air >sea)
• Energy saving
• Renewable Energy generation
• Water reduction/ storage
• International Water Standards
• Packaging reduction
• Increased life/ reduced waste
• Pesticide reduction
• Animal welfare vs intensive
• Feed conversion rates
M&S Innovation Fund – finding solutions
Five things to protect your market position
1. Get an export passport (Global GAP)
2. Risk Assessment
3. Board room buy-in
4. Bite sized chunks
5. Think Customer
EXPORT MARKETS - HUGH MOWAT, MARKS & SPENCER, USA
GLOBALG.A.P. TOUR2011 18 October Atlanta, GA, USA
©GLOBALG.A.P Secretariat | Page 24
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