Marriott Hotels

Brianna Daugherty Emily Croft Kelly Marquart Kimmy Balzer Nicole Sheldon

Outline
Overview of Marriott  Organizational Environment  Organizational Culture  Organizational Structure and Design  Managing Change and Innovation

Marriott’s Vision & Mission

Vision

“To become the premiere provider and facilitator of leisure and vacation experiences in the world.”
“To enhance the lives of our customers by creating and enabling unsurpassed vacation and leisure experiences.”

Mission

is chairman of the board and chief executive officer and William J.W. Shaw is president and chief operating officer.Marriot Hotels Founded in 1927 by Alice S. Jr. Marriott..  . Willard Marriot  Today it is ran by J. and J.

Treasury During World War II. J. Willard and Alice open a nine-stool A&W Root Beer stand.Timeline      1927: J. and moves to Washington DC with his new bride.S. officially incorporated. That spring. Utah. Willard Marriott marries Alice Sheets in Salt Lake City. which they later call "The Hot Shoppe. Inc. Maryland." 1929: Hot Shoppes. 1934: Hot Shoppes expands to Baltimore. 1939: Marriott lands its first food-service management contract with the U.. Invents curb service. Hot Shoppes feeds thousands of workers who move to the nation's capital to work in the defense industry .

Jr.. 1955: Marriott Food Service lands its first institutional and school feeding contracts at Children's Hospital and American University. 1957: Marriott opens its 1st hotel.Timeline     1953: Marriott stock becomes public at $10. is named President. Marriott's Highway Division opens several Hot Shoppes on the New Jersey Turnpike. Marriott.W. 1964: J. the 365room Twin Bridges Motor Hotel in Arlington. . Virginia.25/share and sells out in two hours.

Marriott acquires Camelback Inn.  1969: Marriott's 1st international hotel opens in Acapulco. and buys Bob's Big Boy Restaurants. its first resort property. Mexico  1972: J. Inc.. Maryland. the company opens Fairfield Farm Kitchens. In-Flite opens a facility in Venezuela. to Marriott Corporation. a food production and purchasing facility in Beaver Heights.Timeline  1967: Corporate name is changed from Hot Shoppes. Jr.W.. is named CEO . Marriott.

1977: The company celebrates its 50th anniversary.Timeline       1973: The company obtains its first hotelmanagement contracts. sales top $1 billion. 1987: Marriott acquires Residence Inn Company and enters the lower-moderate lodging segment with Fairfield Inn . 1983: 1st Courtyard hotel opens. 1984: Marriott enters the vacation time-share and senior-living markets. 1982: The company acquires Host International. Inc.

1995: Marriott acquires the Ritz-Carlton Hotel Company.Timeline  1993: The company splits into Marriott International and Host Marriott Corporation.  1997: Marriott acquires the Renaissance Hotel Group and introduces TownePlace Suites. Fairfield Suites.300 hotels. and operations in 63 countries and territories with annual sales of $20 billion . 200. The company now has over 2.000 associates. 156 Senior Living Services Communities. LLC. 2002: Marriott celebrates its 75th anniversary. and Marriott Executive Residences brands.

forming a 50/50 joint venture to acquire Whitbread's portfolio of 46 franchised Marriott and Renaissance hotels of over 8. and the joint venture intends to sell them to new owners subject to long-term Marriott management agreements. .000 rooms. As part of the joint venture agreement. 2005: Marriott and Whitbread completed transaction. Marriott took over management of the hotels.Timeline  2005: Marriott announces the sale of Ramada International hotels.

.300 vacation ownership villas worldwide.Marriott's size and position in the market  Operates and franchises more than 2600 hotels and resorts.  15 brands  Has hotels in 70 countries. totaling approximately 425.  It is ranked as the lodging industry’s most admired company and one of the best places to work for by Fortune® magazine.900 rooms and 6.

Fund-raising parties.   Meetings  technology support. global conferencing. etc…  Event planners available that will help you plan that special occasion. . small to grand scale conferencing centers. Anniversaries. sports groups.Broad idea of the product and services offered  Events  Social events Weddings.

and Escape packages. Senior traveling packages  Government & Military packages  .  AAA packages   AAA members enjoy the best available discount on hotel rooms. along with special offers from Marriott just for our AAA patrons. Design your own trip.Broad idea of the product and services offered  Specials and Packages offered Last minute weekend package.

 Take advantage of member-exclusive specials. and offers from Marriott's travel partners  Earn points and use them in many different ways. sweepstakes. .  Hotel stays. cruises. theme park passes.Marriott Rewards  Marriott Rewards members enjoy exclusive privileges every time they stay at Marriott brand hotels. packages. including rate discounts.

Marriott Brands Grand Residence Club  Executive Apartments  ExecuStay  The Ritz-Carlton  Horizons  Vacation Club International  Towne Place Suites  Conference Centers  .

Marriott Hotels and Resorts  JW Marriott Hotels and Resorts  Renaissance Hotels and Resorts  Courtyard  Residence Inn  Fairfield Inn  ..Marriott Brands cont.

.Competitors  Top Competitors for Marriott Hyatt  Hilton  Starwood Hotels and Resorts  In recent years. Marriott’s brand image has slid a bit and now is trying to rebound.

 Competitors such as Starwood and Hilton could have an advantage over Marriott in upgrading rooms because they own a larger proportion of their properties. Other major competitors such as Hilton and Hyatt have similar strategies.Cont. Westin introduced a higher-quality bed and emphasized design in 1999. . so they don't need to persuade other owners or franchisees to pay for the investment. Marriott is playing catch-up.  To some degree.

Nassetta..  Christopher J.Stakeholders  Independent owners  Workforce and vendors  Customers and communities  Franchisees  Marriott manages or franchises the vast majority of its hotels. a real estate investment trust (REIT) that owns 107 properties under various brand names . and owns very few. chief executive of Host Marriott Corp.

Market  Marriott manages or franchises the vast majority of its hotels. and owns very few. .  Marriott can be considered a multinational or transnational corporations.

and future.Culture In the words of J. Willard Marriott’s simple goal: To provide “Good Food and Good Service at a Fair Price”  . Marriott. Jr.. present. “Culture is the life-thread and glue that links our past. W.”  J.

Culture  Four Key Points: “Do whatever it takes to take care of the customer”  Pay extraordinary attention to detail  Take pride in their physical surroundings  Use their creativity to find new ways to meet the needs of customers   Financial impact .

Marriott. Our determination to provide opportunities for our associates and clientele is one of the main reasons people want to work and do business with us. Chairman and CEO   Diversity is more than a goal. Jr.Diversity  "Marriott's commitment to global diversity is absolute.W. DiversityInc ranked Marriott as one of the Top 50 Companies for Diversity for the past two years." J. it's our business.. .

W. Marriott Jr: Chairman and CEO of Marriott International Has taken company from  family restaurant business to $19 billion global company  Leadership resume spans 50+ years in industry  .Leaders and Leadership Style  J.

Leaders and Leadership Style  Background Hot Shoppes in high school/college  1956: Joined company took over management in first hotel  1964: President of company  1972: Elected CEO  1985: Elected chairman of board  .

Leaders and Leadership Style  Vision  “to be the world’s leading provider of hospitality services Taking care of guest  Extensive operational knowledge  Development of highly skilled workforce  Offering best brand portfolio  .

Leaders and Leadership Style  Hands-on leadership style Importance of employees “associates”  “Spirit to serve” culture  Individual hotel appearances. front desk work  Well respected by employees  .

Leaders and Leadership Style  Community Involvement National Urban League: Board of Trustees  Naval Academy Endowment Trust: Director  National Geographic Society: Board  World Travel & Tourism Council: Exec  National Business Center: Member  President’s Export Council: Chairman  Laura Bush Library Foundation: Chairman  .

Marriot’s Structure General Manager. Supervisors. Department Managers (several). Associates  Departmentalization   Functional departmentalization  Unity of Command  One person reports to only one manager .

Marriot’s Design Overall it is mechanistic  Each department can be organic  .

Managing Change  Three Categories of Change Structure  Technology  People   The Change Structure Unfreezing  Changing  Refreezing  .

Managing Change  Change Agent  People who act as catalysts and assume the responsibility for changing process  Types of Change Agents Managers  Non-managers  Outside consultants  .

or work methods  3 variables to create the “right” environment for innovation  Structural  Cultural  Human resource  . services.Innovation It is turning the outcomes of the creative process into useful products.

They continue to come up with new and improving brands. . and just ways to improve the company altogether. or even to stay at. The major reason we all choose this company was because all of us want to learn more about this fascinating company and how it has been ranked to be one of the best hotels to work for. ideas.Why we chose Marriott…  Our team chose this company because of the way this company is so compassionately operated by the Marriott family.

Activity  Crossword .

Questions? .

New Jersey: Pearson Prentice Hall.htm  www. Marriott. Stephen P. (2005). Marriott Success You Can Experience [Brochure]. .greaterdiversity.detnews. J.References  www. Jr.  Marriott Internship packet  Robbins.: Author.com/profiles/sponsors/fact_sheet . Mary. and Coulter.W. (2005).marriott.com/2005/business/0503/27/c04129752  Marriott.com  www. Management 8th ed.

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