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Phone Number: 07810698736 Email: Ashw@me.com Links: http://about.me/asavin http://www.linkedin.com/in/ashwat http://asavin.tumblr.com
Profile More than five years experience as a journalist, copywriter, blogger, community manager and content marketer, with a background in business and consumer technology, as well as higher education. Welldeveloped business sense and copywriting skills, good knowledge of content marketing techniques. Skilled in writing, editing and creating different types of journalism/social media/marketing content.
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Excellent writing and editing ability. Familiar with different types of CMS, web and social media analytics. Comprehensive knowledge of web writing, SEO, HTML, Dreamweaver and Wordpress. Well versed in editing and proofreading, with good concentration and attention to detail. Good knowledge of social media, web publishing and content marketing. Skilled as a researcher, interviewer and reporter. Currently studying for CAM Diploma in Digital Marketing.
Experience December 2012 to April 2013 - Digital Content Manager, St Mary’s University College
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Community Manager, managing and protecting the University College’s brand identity and reputation online, through social media, the University College website and third party websites. Liaising closely with PR & Marketing Officer to co-ordinate internal and external communication, planning and management of daily content schedule. Fully responsible for audience/community engagement through digital channels, monitoring social media and Internet news sources. Social media and digital content communications advisor and advocate, working with external advisors on web related projects (eg SEO). Writing, editing and proofreading content for St Mary’s website, social media, internal communicat ions and printed materials. This included press releases, newsletters (staff and alumni), and reports. Working with Web Editor to maintain website and move forward development. Working with Marketing Manager to research, write and implement relevant strategies. Working with Schools, professional services and other stakeholders as part of wider marketing team.
November 2011 to August 2012 - Social Media Manager/Editor, International Business Times
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Developed and managed IBTimes UK social editorial content. Raising awareness of a new brand through social media. Working with editors and reporters to find, arrange and position the right content on all relevant social media channels. Attracted thousands of fans and followers to communities. Creation of IBTimes UK social media channels on platforms such as Facebook, Twitter, LinkedIn, Google+, Tumblr, YouTube and Pinterest. Responsible for updating these channels on an ongoing basis using tools such as Tweetdeck, Buffer, Hootsuite, ManageFlitter and Sprout Social. Engaged in community management and audience development. Ensured posts adhered to corporate identity and journalistic integrity. Giving guidance in writing best practices of social media and SEO to share with editorial team, both inperson and through email.
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Worked with developers and outside agencies in optimising the website for social media and SEO. Involved in meetings and consulted over SEO firm to work with company. Analysing IBTimes UK web trends and traffic using tools such as Google Analytics, Newsbeat, GetClicky and Majestic SEO. Produced analytic progress reports measuring social media efforts. Introduced publishing analysis tools like PublishFlow and Parse.ly to the organisation. Working with editors and journalists to execute internal and external social objectives. Grew general site usage, page impressions and site visits. Creatively produced engaging social media content, overseeing, proofreading, curating and publishing posts to grow IBTimes UK’s digital footprint. Introduced and created new workflow system for UK-based and international journalists using Google Apps. System ensured news content was organised and duplications didn’t occur.
Freelance Technology Journalist and Copywriter - December 2009 to November 2011
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Freelance Writer at Incisive Media, ‘The Inquirer’ and business title V3. Focused on security, writing stories on important topical subjects like cybercrime and hacking. Freelance news reporter and blogger at popular technology website CNET, writing on smartphones. Contributed to other magazines and websites including SC Magazine. Clients include iProspect, Integralis, Wildfire PR, Hothouse Communications, Hill and Knowlton, Intel.
January 2008 to December 2009 - Staff Writer at IT PRO, Dennis Publishing
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Reporter at IT PRO, the pure IT business news and features website at Dennis Publishing. Responsible for the security, networking and financial services beats. Regular news, feature and blog content writer. Edited content (such as Reuters copy) when required. Formed working relationships with analysts and vendors. Learned important CMS and HTML skills, Worked with Wordpress and in-house custom created CMS. Developed the ability to analyse and measure web traffic with the use of Omniture. Developed SEO skills so that pages could rank as high as possible in Google search rankings. Experience with talking to high-level CEOs and IT bosses, developed contact-making skills. Sourced information using digital research techniques, as well as new tools like Twitter. Travelled to attend conferences and events from firms like IBM, Cisco, EMC, F-Secure and SAP. Countries travelled to included US, Greece, Germany, Finland, Spain and South Africa.
Qualifications CAM Diploma in Digital Marketing. April 2013 onwards
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Marketing and Consumer Behaviour, Digital Marketing Essentials and Digital Marketing Planning. Campaign tools and monitoring. SEO, PPC, online advertising, email and viral marketing, online PR, affiliate marketing, social media. Metrics, regulation and codes of practice. Implementation, measurement and evaluation of successful plans.
Postgraduate Masters (MA) in Journalism, University of Westminster. (Merit). 2007
News agenda, law, online journalism, feature writing training. Editor of Student News Website. Accredited by the Periodicals Training Council (PTC).
Bachelors of Arts (BA) English Honours. Queen Mary College, University of London. (2:1) 2004