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Shaffer 4C - Clean Examples

Shaffer 4C - Clean Examples

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Published by: saggitarian on Apr 23, 2013
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12/21/2015

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The Shaffer 4 C's of Data Visualization "Clean" Examples Default in Excel

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Default in Excel

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Remove/Lighten Gridlines and lower # of Y-Axis Tick Marks
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Avoid Rotated Text
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Rotate Chart Instead
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Ex.Labels in units of 10 with gridlines. North.The Shaffer 4 C's of Data Visualization "Clean" Examples Order Bars Category B Category C Category D Category A 0 10 20 30 0 Category G Category B Category J Category C Category E Category D Category H Category A Category I Category F Order Bars 10 20 30 Removed tick marks on y-axis Note . Ordering Data adds context unless a specific order is required. East. Added minor gridlines and minor ticks in units of 5. South. West (save alphabetical order for reference tables) Remove Border 0 Category B Category C Category D Category A 0 10 20 30 Category G Category B Category J Category C Category E Category D Category H Category A Category I Category F Remove Border 10 20 30 If reasonable number of bars consider data labels instead of axis labels Category B Category C Category D Category A 14 12 17 23 Category B Category C Category D Category A 17 14 12 23 Category B Category C Category D Category A 14 12 17 23 Category B Category C Category D Category A 23 17 14 12 .

a gridline.The Shaffer 4 C's of Data Visualization "Clean" Examples Fine Tune Colors (ex. Using a dotted line or different color will help contrast the target line vs. Avoid Stark Borders on Bars Category B Category C Category D Category A 17 14 12 23 Category B Category C Category D Category A Avoid 3D Bars 0 5 10 15 20 25 30 Avoid Narrow Bars Category B Category C Category D Category A 14 12 17 23 Avoid Connected Bars (unless distribution) Category B Category C Category D Category A 14 12 17 23 Note . add Target Line. .distributions are typically graphed as vertical bars. Black) Category B Category C Category D Category A 14 12 17 23 Add Context . Expected Value or Average Category B Category C Category D Category A 17 14 12 Target 16% 23 Tip .Ex.Add target lines and text at last step to avoid reformatting of chart. connected and with a border. Dark Gray vs.

Data Source. etc. Date. Bananas exceeded target by 7 units in 2011 (# of units sold) Bananas Apples Grapes Oranges 23 17 14 12 Target 16 units Source . 26 20 10 0 G B J C E D H A I F Category Example with 10 data points and no y-axis. 26 23 18 17 16 14 14 12 11 7 G B J C E D H A I F Category Add Title (tell the story) Include Labels ($. # or %). Example with y-axis and one highlighted data point. unique names. Shaffer 2/17/2011 .The Shaffer 4 C's of Data Visualization "Clean" Examples Avoid Repeated Text. 10 Data points. Author. if "Category" were truly repeated vs.2011 Actual Sales from BI Tool Created by Jeffrey A. 3 labels vs. Example.

2011 Actual Sales from BI Tool Created by Jeffrey A.The Shaffer 4 C's of Data Visualization "Clean" Examples Sometimes it's necessary to show a % of a total. Example. Shaffer 2/17/2011 Apples 26% Grapes 21% Oranges 18% . Bananas as a % of total fruit. Avoid Pie Charts Bananas Apples Grapes Oranges 18% 35% 21% 26% Oranges 18% Grapes 21% Apples 26% Bananas 35% Use bar charts for easier comparison and 100% stacked-bar chart for part to whole Bananas exceeded target by 7 units in 2011 (# of units sold) Bananas 23 Apples 17 Grapes 14 Oranges 12 Target 16 units Bananas represent 35% of total unit sales Bananas 35% Source .

The Shaffer 4 C's of Data Visualization "Clean" Examples Here is an excellent example of these practices in use taken from: TDWI Best Practices Report entitled "Transforming Finance" by Wayne Eckerson .

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