• By

:
• • • • • • Ankit kariwal Vikas Sharma Amit Gupta Yugal Kishore Yadav Sonam Lovleen kaur

ROLL no.
90 122 125 121 127 126

TARGET CUSTOMERS

Product Assortment

Broad Product assortment

Market Information
• Knowledge about the product • Knowledge about the demand in the market • Primary data • Pricing

Promotion
• For Advertisement
        TV commercials Holding Banner SMS Discount offers Gift offers Bulk discount Customer loyalty

• For Sales promotion

Suggestion for Business efficiency
• • • • • Max. % of stock should be of latest trend Turn around time should be less Experience & Choice Sales people attitude Co-ordination between sales team & purchase team • Ambiance

Customer communication
 When they visit the store  Call to loyal customer  Sms  Anniversary Cards

Relationship Marketing
• Societal relationship. • Active participation in different social activities. • Sponsorship to different social programs. • Donations. • Group discounts.

Type of Ownership:
• Proprietorship

Business Financing:
• 50% investment by the proprietor. • 50% from market on credit. Payment in 0 to 45 days - 2% discount on purchase. Payment in 45 to 60 days - no discount.

Inventory purchase process:
• FIFO • Seasonal stock • Different stock for summers and winters

Promotions & POP Display
• • • • • • Mannequins. Posters. Designers catalogue. Dangles On the spot discount. Seasonal discount.

THANK YOU

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