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(To Drive Nokia Plc. into Market Leader in the Mobile Telecommunication Industry)
The Planning Of Strategic Reorganization
(To Drive Nokia Plc. into Market Leader in the Mobile Telecommunication Industry)
Submitted To (Ms. Vivian) Submitted By (...................................) (EDSML – Level-7)
The crucial areas of weaknesses needed additional investigation and the management of Nokia Plc should take the remedial action. it will be sustain and in future the existence will jeopardize due to the fast improvements in industry. “The Planning of Strategic Re-organization to Drive Nokia Plc. At the same time. The recommendations of new plan include the following: • New corporate strategy • External environment factors affecting marketing strategy of Nokia Plc. I would like to thanks the shareholders of Nokia Plc. In order to structure the new strategy.ACKNOWLEDGEMENT The board of directors of “Nokia Plc” to be submitted this report. The method of analysis used by secondary data and the analysis shows that Nokia Plc has to re-construct the strategy to sustain and acquire the leadership in the telecommunication industry. leadership styles. and enhancements in the industry globally. marketing strategy. current business plan and its effectiveness. new entrants. EXECUTIVE SUMMARY This report provides an analysis and evaluation of the present mobile telecommunication industry and the position of Nokia Plc in the mobile telecommunication Industry and the requirement of change in strategy. . besides that analyzed the present strategy. This report finds that Nokia Plc in its current market condition. Besides that. and tactics. for entrusting me the responsibility to prepare this plan for change and lead this organization to achieve the market leadership in the competitive mobile communication industry. strategic options and resource implication also analyzed. the moral support from the board of directors and co-operation from the functional departments and interactive communication by whole staff and other stakeholders throughout the planning process for strategic re-organization process gratefully acknowledged. competitiveness. • Strategic options for Nokia Plc • Stake holders role in resource implication • Factors that affect Nokia Plc’s strategic plan • New vision and mission of Nokia Plc • New corporate objectives • Schedule for implementing the new suitable strategy • New system for evaluating and monitoring the implementation of the proposed strategy This report too investigates the fact that the analysis performed has also limitations due to the source of actual and accurate availability of data and the results based on the past performance and observation. into Market Leader in the Mobile Telecommunication Industry”. the external environment.
Besides that. BACKGROUND The first decade of the 21st century witnessed revolutionary stunning changes in mobile telecommunication industry. The increased mobile device shipments worldwide and increased smart phone sales made new developments in operating systems and developments in tablet phones and increase in e-readers gives a new glitter to the telecommunication industry. the new entrants in net work operators and new manufacturers of handsets provide new innovations to this sector and forced to new inventions. According to the website “Mobithinking” citation. . Meantime the increase in malwares challenges the security of handsets. The research carried out to analyze the theoretical area of strategy to understand the strategic management and leadership. high speed mobile net works. India and U. The various mobile marketing. besides that reviewed the existing business plans and strategies of Nokia Plc for re-construct the strategy and implementation of the strategic plan. The statistics of mobile broad brand subscriptions worldwide. top country for mobile users. internet ready mobile handsets. top mobile broad brand penetration countries. besides that the success depends in a great extent to implement the plan accurately. popular mobile browsers. tools to develop strategic marketing strategy and techniques to able to respond the changes in marketing environment.S.A. strategic marketing management. such as increased subscriber rate. The mobile device changing the world to a global village and the day today life of a global village citizen depends and controlled by the mobile hand set device from grocery purchase to global identity booking. advertising and messaging services are required user friendly software and the services should be economy as equal to local to globally. (Almanac. enhanced mobile market in China. 2012). unlimited data plans and cost of data provides the importance to survival and challenges to become the top leader in the challenging future of mobile telecommunication industry. the various statistical relevant data discloses the mobile telecommunication industries progress globally as follows.ABSTRACT The strategically managed innovative and creative actions required to succeed in the day today changing technology in mobile telecommunication industry.
.(Fig. Inorder to be a market leader in mobile telecommunication industry.1). Nokia has to re-construct the strategy and manage and lead the change to become the market leader of telecommunication industry.3 shows that Nokia has to acquire more market share from the existing market share from competitors and prepared to acquire the future expaning portion of the market share.FIG.2 and Fig.1 The data shows a decrease in Nokia’s market share due to the new changes in the telecommunication industry. The existing competitors and new entrants shared the growing and existing market share. The Fig.
FIG.3 .3 FIG.2 The mobile manufacturers by market penetration as explained in Fig.
and controlling . (Barnat. finance. assets. The strategy exists in different levels in an organization and it consists of overall group of business all the way through to the individual working in an organization. and making. Further it examines the external environmental factors involve the organizational capabilities. besides that the ethics and capabilities of stake holders those who have supremacy in the organization. 1996). technical competence and infrastructure to compete. “"Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment. overall strategy defines as. skills. D. UNIT-1 1. Refers to the definition of strategy it reveals that the business is trying to get its longterm direction. Besides that seeking the advantages to perform in those market more better than the other competitors in those markets and assessing the resources such as .INTRODUCTION According to Johnson and Scholes (explain corporate strategy) cited by (Jim Riley. 1. According to Garrry. implementing. cited by. 2012).The relationship between strategic Management and Leadership The Strategic Management consists of the complete strategic decision making process of the organization. formulating the organization's objectives. to meet the needs of markets and to fulfil stakeholder expectations"”. It finds the market to compete with the variety of activities concerned in those markets.”” Strategic management is the process of examining both present and future environments. relationships.
the strategy and tactics definition are – Strategy “”The art and science of planning and marshalling resources for their most efficient and effective use. and tactics by the department heads for implementation by the junior officers and employees””.””. it helps organizations to manage future problems and opportunities as well as it gives employees a clear direction and it result in not only dynamic performance of employees but also satisfaction and motivation. The strategy visualizes the long-term goals of the organization by the most influential stakeholders of the organization. (2) sharing that vision with others so that they will follow willingly. The strategy formulation and implementation leads to profitability. and to move from one milestone to other in pursuit of the overall goal(s). According to Business dictionary leadership is ”” leadership in an organizational role involves (1) establishing a clear vision. Bizzell)””. In an organization. Smith. According to Business dictionary.decisions focused on achieving these objectives in the present environments (Garry D. (3) providing the information. Arnold. knowledge. Unlike management. Corporate Strategy Corporate strategy refers to the overall intention and scale of the organization to meet up the stakeholder prospects. A leader comes to the forefront in case of crisis. Business Unit Strategy Business unit strategy alarmed with how a business compete profitably in an exact market concerned with the strategic decisions of choice of products. and is able to think and act in creative ways in difficult situations. although it may be learned and may be enhanced through coaching or mentoring””. meeting the wants . and future The strategic management and strategic planning helps organizations perform better. and (4) coordinating and balancing the conflicting interests of all members or stakeholders. based on strategic analysis and strategic selection. planned and ad hoc activities meant to deal with the demands of the moment. the strategic choice implemented by the employees according to the department heads tactics. besides that. The corporate strategy is certainly point out clearly in mission statement. In addition. Tactics ““Means by which a strategy is carried out. Bobby G. Danny R. The strategic management definition reveals that. and methods to realize that vision. strategy is decided by the board of directors. leadership flows from the core of a personality and cannot be taught. it helps for fast decision makes and cost saving. This is an important level of strategy influence a great extent by the investors of the business and guide through the corporate strategy planning process.
““Management leadership is about finding ways to meet the needs of your employees and of your organization. The transformation leaders have a vision . An Analysis of impacts of management and leadership styles on strategic decisions The top level policy makers of the organization have a leading role in strategic decision making process.1. moreover Nokia focused on Research and development and collaborating with other companies for new technologies. 1. processes and people. (Jim Riley. Nokia shares market in Europe and more than half of sales from the Europe market. after establishment of Nokia in Finland. The classical style of leadership and management explain the limits of employee involvement in decision making or problem solving process. 2012) 1. There is no single correct management leadership style -. the manager gives little attention or direction to the subordinates and let them to involve the rest of process and it is dynamic in highly trained and motivated staff.and needs of customers. Operational Strategy Operational strategy refers to how the each part of the business organized to contribute the distribution of both corporate and business unit strategic directions. therefore the employees get little scope. Since 1865.1. Nokia has global network strategic supplies. According to(Lisa Magloff. operational strategy focused the area of the strategically distribution of resources. In autocratic style . 5800 touch screen and increased sales of 3% in 2009. the trade level strategy of cost leadership. In classical approach. Strategic management and leadership in Nokia Plc. The assessment of Nokia Strategy reveals that. exploiting the present market or create new opportunities. The transformation style of leadership describes how the leader can make not only change the organisation but also employees. Effective leaders are often flexible and are able to change their style of leadership to suit changing circumstances””. the company progressed not only financially but also introduced first GSM Model in 1992 and contributed both telephone manufacturing industry and also contributions in and focus to telecommunication in 1994.the best leadership style is the one that meets the challenges you are facing and the needs of the people you are leading. but in participative leadership. the leader or manager get involved in all aspects of the decision making or problem solving process.2. attain advantages over the competitors. 2012). Besides that in touch screen mobile phones Nokia introduced Model No.1. the leader or manager invites employees together as a group and allow them to solve the problems in together and it helps to increase performance of the employees problem solving kills and involvement in the process. The corporate level strategy of Nokia has a growth strategy. Therefore.
There are different styles of management and leadership styles. Application of management and leadership theory to set the direction To prepare the employees to accept the change is an important factor in an organizations ongoing change. autocratic leadership. 2012) 1. besides that there the leader can inspire the employees in a large extent. such as transactional leadership. The afflictive style of leadership gives importance to team work and the leader enhance the team work and improve the communication and morale of the employees. there the leaders use the individual employee skills and knowledge to reach the goals.3 Adoption of leadership styles in different future situations There are pros and cons for every style of leadership. The strong leadership style rely on the personality of the leader and there the rule of order and obey manner follows. (Lisa Magloff. charismatic leadership.Blanchard in situational leadership theory. The transformational style of leadership more effective in entrepreneurial type of business. so to analysis of the leadership styles gives a clear picture about the suitability to use in different situations. The leaders are policy makers of the organization and responsible for to lead the changes. task-oriented leadership. The fundamental negatives and positives of a leadership style compared with the situation and the suitable one can choose the right one. democratic or participative leadership. There is no style of leadership fit in all situations. servant leadership and transformational leadership. bureaucratic leadership.1. The analysis of management and leadership styles with various tools provide a solution to choose the right style. The participative or democratic style of leadership style. All the styles are not suitable to all the situations. So it is important that. six emotional leadership styles and Fiedler’s Contingency Model provides information to use the style in different situations.2. laissez-faire leadership. The strategy execution process is vital and also to set the direction. The transformational style is the most suitable leadership style to use in business. Besides that the analysis and selection of style depends the . 1. people relations oriented leadership.and possess a charisma to implement the change. The strategy formulation is a time consuming process and the employees and stake holders have a major role in strategy formulation and rest of the implementation and evaluation. The frame works to choose the right leadership style by Hersev. the leaders must analyse the styles of management and leadership to recognize which style is suitable to the situation. a leader must aware of management and leadership styles to set the direction of the organization successfully.
promotion strategy helps Nokia to remain a market leader in Europe. moreover the variety of products and services such as WCDMA. It is better to follow the transformational style of leadership.employees of the organization.2. we must re-shape our operating model and ensure that we create a structure that can support our competitive ambitions. Nokia president and CEO." said Stephen Elop. The high economic scope and technology as well as brand awareness and R&D allow Nokia to share the market growth and opportunities. positioning the competitive products. . GSM. due to that the innovative and creative possibilities of the employees should be considered and utilize. because the mobile industry required unpredictable innovations to sustain in the industry. "We intend to pursue an even more focused effort on Lumia. it is important to change the strategy and leadership styles. the leader can adopt participative or democratic style. 1.1. The capabilities of business strategy of Nokia allow competing with the competitors. The distribution channels. 1. continued innovation around our feature phones. planning. More over managerial process of change and it includes the leadership. TDMA. ISS. The innovation and customer service reflects in the progress of Nokia. control and human resource management. CDMA allows Nokia to share the market in a wide. service strategy. while placing increased emphasis on our location-based services.2. The designing and manufacturing of mobile handsets with relevant technological enhancements allows Nokia to display industry-leading products to display. "We are increasing our focus on the products and services that our consumers value most while continuing to invest in the innovation that has always defined Nokia. Review on impact of selected theories of management and leadership on Nokia Plc’s marketing strategy The management and leadership theories influence the strategic management and the strategic management concerned with strategic process and it generate desired results to organizations changing environment. Nokia committed to provide best value to customers. However.2." （Nokia Corporation Press Release） The marketing strategy of Nokia focused to the global market especially in Europe and enhancing to Asian markets. sales strategy. Suggested leadership theory for Nokia Plc for future direction The recent developments in Mobile Communication Industry and new entrants and introduction of more handy mobile sets with enhanced facilities created competitor threats to Nokia. 3GPP for 3G. Therefore. WAP. targeting to youngsters. The managing change consists of corporate values and culture. and offering a competitive price strategy. If the employees are more skill full and trained.
The following core competencies are essential for global leaders. Achieving personal mastery 14. Developing people 5. Diagnosing the need for the team building 8. 1. Empowering people 8. Leading change （ Jacobson Consulting） 1. Review on Nokia Plc’s current leadership requirements by various methods. The growing organization provides opportunity to individual employees to plan and implement work. The healthy organizations provides individuals to show authenticity. values people. According to (David A Whetten ） reference by （ Uzzi ） . personal and professional development.1. besides that a learning organization can develop people. Sharing leadership 7.1. innovate and display activity. Maintaining competitive advantage 13. Diagnosing poor performance and enhancing motivation 5. participation in decision making process and can deals efficiently with conflicts. Using influence strategies 4. Anticipating opportunities 15. provides leadership and shares leadership. utilize their technical competencies. Effective empowerment and delegation 6. Thinking globally 9. a learning organization and growing organization. Encouraging constructive dialogue 3. Creating a shared vision 4. Demonstrating integrity 2. It is vital to assess the leadership in an organization for not only remedial steps but also build the individual and group capacity and skills and potential.has developed the methods used to assess the leadership skills are as follows. builds community. Gaining power and influence 3.2.3. How creative the leader . Building partnership 6. achieve meaningful results and meet customer expectations. The cognitive style instrument 2.3 Assessment of leadership requirements in an organization The ideal leadership not only leads the organization to attainment of goals but also it build the organization healthy. Appreciating diversity 10. Ensuring customer satisfaction 12. Developing technological know-how 11. 1. Team development behaviors 7.
Let the leaders to share vision with subordinates and develop the people by personal and professional skills.4 Plan for development of leadership skills To sustain in the fast moving telecommunication Industry. To implement the strategy 4. Evaluation on how to use the leadership styles in future situations The ideal leadership qualities are required to develop the organization and achieve the organizational goals. To analyse the mobile telecommunication industry 7. To forecast the market and market changes 8. in addition allow diversity and encourage technological enhancement and let employees think and act for novel ideas. Set leadership development goals for the group Evaluate the present group and compare it with the envision and make a analysis and find their strengths and how they are fit to the vision. To expand market in Asia 10. Methods of developing leaders There are different methods to develop the group to ideal leaders such as – .3. To analyze the present products and develop new products 6. To expand the products and design and innovation in R&D 9. Besides that let leader to share leadership with people to build partnership and empower the people.2. So what it is essential to anticipate the requirement of new leaders for leading the changes. The thorough study of the group provides a clear idea about the present group and can decide the enhancement of training and development. 1. 1. To evaluate the external environmental factors affecting the marketing strategy and develop a new marketing strategy 3. So it is required leaders in Nokia to the following areas to participate in management of strategy and implementation. The leaders to let people think globally and act locally. To research the market and improve the market. The ideal leadership skills should be use to develop Nokia as a global leader in telecommunication Industry by gathering and evaluating the global telecommunication Industry information and respond with the problems by constructive dialogues and use the creative and innovative thinking of the employees and leaders. To formulate new strategy 2. To evaluate and monitor the implementation of the strategy 5. due to the ever existing technological changes in the telecommunication industry competition forced the organizations to build new leaders to compete with the challenges. Envision the leadership team It is essential to decide the number of leaders required in the team and what kind of skills required and will they reflects in the community of the organization serves and how they will support each other and their commitment in the organizational goal. Let them anticipate opportunities and ensure customer satisfaction and let them achieve personal mastery and empower them to lead changes. it is necessary to build leaders with ideal leadership qualities and it is essential that.1.
the required other members should be recruited from outside. it is vital to use the methodologies used to develop the leader with different skills and qualities. The personal and professional development training provided to all the middle to upper level management team to refresh the team members and boost them to accept and lead the changes. Retreats 8. Goal Personal Development (All team) Individual (Strategy formulation to Implementation) Action Outside agency Outside agency Timeline This month Next month onwards 1.4. Leadership groups Set leadership goals for the individuals It is not only essential to develop people as a whole but also individual development plan also required. New people mean new ideas coming to the organization and it is the foundation of building community. Let people to act like leaders 2. the generic functions of an ideal strategic manager are• Provide direction to the organization as a whole • Strategic thinking and planning as well as make it happen . because the newcomers are the next generation leaders. 1. Teaching when leading 3.1. Invest in each individual 4. Modelling ideal leadership 2.4. Orientations 6. The future leader’s development plan should be develop to mould leaders to deliver the functional duties in a desired and ideal manner. Decide what individual skills needed in the group 3. for instance1. So give chance to them to come to the center of the business. Comment on proposed plan of development leadership skills for Nokia plc’s future growth of The development plan will execute by the outside agency on scheduled time. Prepare the individual leadership plan Recruitment Recruitment process is the key element of the leadership development plan. The strategy Implementation and formulation group should selected from the internal sources and after the personal and professional development training. Therefore. Significance of the methods development of leadership skills used to plan the The planning methods should focus to meet the future leadership requirements of the organization.2.1. Mentoring 4. Workshops and training sessions 7. Exchange programs 5. According （ Adair） . besides that.
attention to . It analyzes how a company can best satisfy its customers and makes a profit at it. react with the marketing environments. Refers to (Business Dictionary. stiffness to reach goals. The aim of this process is to conduct trading with customers. generate results. 2012)““Identification of one or more sustainable competitive advantages a firm has in the markets it serves (or intends to serve).1. UNIT-7 7. meekness and confidence.1. The principles of strategic marketing management According to (Sekerin. and allocation of resources to exploit them”” The principles of Marketing Management Consists of Analyzing the market and market planning in order to implement the market plan and control the plan. This process executed with addressing the changes of environment and consumers.1.• • Interact the parts and whole and build partnership and social relations Discharge dynamic corporate spirit as well as choose and develop leaders for new and in future The leader should be with qualities for successful in leadership growth and should exhibit the qualities towards leadership such as. enthusiasm. 7. and evaluate the effect of the process. warmth. fairness. 2003). The role of strategic marketing The strategic marketing planning process develops a strategic fit to the organization’s goals and capabilities and it change the opportunities in the market. Strategic marketing planning directed from the top of the company and is extremely important in any for-profit organization several key principles govern strategic marketing””. integrity. ““Strategic marketing deals with the 'big picture' marketing planning.
competitive threats. Scenario Planning. predicting the future of the organization and deciding the action needed to achieve the goals. The process of strategic analysis can do through by various tools of analysis. This tools helps to not only analyse the strengths of business’ positions but also the external factors influence the business’ position.1.3. PEST Analysis. Competitor Analysis. The strategic techniques generally used for the strategic analysis are under – SWOT Analysis.1. it is analyzing the current situation with a marketing audit. The strategic marketing process in Nokia plc. 7. SWOT Analysis and market assumptions.2. Directional Policy Matrix. Thirdly creating the marketing strategy such as marketing objectives and strategies with prediction of expected results and creating alternative plans. Critical Success Factor Analysis . Secondly. such as marketing budget and detailed action plan. Finally allocating the marketing resources and monitoring.2. Market Segmentation. 7. Tools for developing strategic marketing strategy The strategy analysis refers the examination of the present situation of an organization and consequently developing a suitable business strategy. Nokia Plc’s strategic marketing and corporate strategy for future growth. The marketing planning process consists of different areas such as. 7. firstly goal setting and it is relating with mission and corporate objectives of the organization. Five Forces Analysis.
the employees fill their time with what they want and what their boss want.4 . 2007) 7. “strategic planning is the process of developing and maintaining an in shape between organizations goals and capabilities and the changing marketing opportunities” Strategic planning defines the corporate vision. manufacturing.1. marketing and Human Resource. such as information systems. 2012). besides that business unit strategy of organizations mission. Without strategy. Furthermore design the portfolio of production or business and coordination of functional strategy. Re-positioning and models in strategic marketing planning The strategy gives a long-term aim to the organization and the organization reflects its existence through employees. philosophy and culture. STRATEGIC PLANNING Refers to (civ-utoronto. finance. corporate goals. it is important to set strategy and objectives for optimum utilisation of resources. business goals and competencies. FIG.(Downey. research and development.2. due to that the resources and time will be waste. Therefore.
5 7. Worthiness of the strategic model used in strategic marketing planning The marketing strategy of Nokia Plc aims to focus all the geographical areas of the universe and in short period to obtain it. therefore Matrix model selected.2. strategic choice and strategy implementation.5.STRATEGIC MANAGEMENT Strategic Management is the process of taking the strategic decisions by considering the strategic components of strategic analysis. .2. below explains the strategic management process. (Jim Riley. The fig. 2012) FIG.
The Nokia Plc as a hand set manufacturer marketer. besides that on prioritize basis positioned the product and service mix. the task transform into organizational action.3.3. 7. pricing and promotion. Implementation of strategic marketing technique The implementation of developed marketing strategy as prescribed schedule is essential to achieve the objectives based on the positioning of the firm. STRATEGY IMPLEMENTATION Strategy Implementation is the vital stage of strategic management. The strategy analysis and strategy selection are two vital constituents of the strategy implementation process.1.7. STRATEGIC CHOICE The process of strategic choice involves with the ground rules such as the expectations of the stakeholders and identifying strategic options as well as evaluating and selecting the strategic options. After a Strategy has been analyzed and strategic choice determined. place. Nokia Plc’s new opportunities in the market The new developments in technology and cutthroat competition lead the industry to innovative and creative inventions. . it has a chance to win in this industry with new strategy by developing and utilizing the present HR and mould future leaders as per the plan.
and market watching.(add value provider) FACTORS OF STRATEGIC ANALYSIS There are key internal factors and key external factors are there to strategic analysis. development. besides that the contingency plan also be consider.4.3. environmental and competitive factors 7. The level dimension of the plan mentions the level of the organization that the plan mentioned and type of plan mentions strategic and operational plans and directional plan for to facilitate flexibility. Responding the change in the marketing environment The new entrants with new technologies shares the market and changing the market environment will be respond with continuous research. 7.3.Proposed new marketing objectives for Nokia Plc The marketing objectives are to develop the market with the marketing leadership team to lead Nokia in all geographical regions to share the market with a high rank and generate profit and growth. Change with challenging technologies and introduce the changes globally. demographic.3 . Proposed future plan to lead Nokia Plc The planning function developed the plan for implementation and the plan has a repetitiveness and time bounded with scope.4. governmental.7.4. Report of anticipated impacts on change in external environment The key external factors: • Political. The key internal factors are: • • • • • • marketing management operations and productions accounting and finance computer and information technology systems research and development 7. . legal and economical factors • Technological factors Social.4.1.2. Strategic analysis for identifying the current strengths and weaknesses in the current marketing strategy. 7. cultural.
. Psychographics. Nokia can influence the customers in any geographical region and share the market. 12.1. Analysis of external environment that affect the organization The external environment consists of different factors and it influences the behavior and performance of an organization.1. Economic factors such as global trends. Technological factors such as competing and emerging technology. Nokia can compete with the technological changes that happen in the industry. Political factors can overcome with the new globalization opportunities with the capitalization of pressure group forces and finally the R&D helps to Nokia to build global trends. legislatives and pressure groups 4. The external environmental factor affecting Nokia Plc Based on the PEST Analysis. 12.2. Socio cultural factors of. The socio cultural factors can overcome to adopt the theory of “think globally and act locally” and with the help of Matrix thought to hundred million people. 2. The analysis of future changes in external environment after implementing the proposed marketing strategy in Nokia Plc The analysis of external environment reveals the changes and after implementation of the changes. deciding benefits to the customers from using the services and products.1.1.1. attitude and opinions. religious factors. The success goes to stakeholders and it is vital to manage the stakeholder’s expectations. the main external factors affecting the Nokia Plc are as follows1. due to that it is important to recognize the stakeholders and know what supposed to deliver from the prospective of the stakeholder and hold stakeholders accountable.3.Unit-12 12. The R&D with the new leader group can introduce new leader group can introduce new technologies ever before. to design mechanisms to capture value or with collaboration or partnerships . select and use the technologies and features to be embedded in the product and services. 12. 3.2. The direct and indirect factors are actions of competitors and change in business climate. 12. Political factors such as. Review of existing business plans and strategies The elements of existing strategy of Nokia reveals that. besides that confirming the revenue streams to create value and make financial benefits. Analysis of stakeholder’s expectation in Nokia Plc.
The bargaining power of suppliers 3.3. Degree of competitive rivalry The telecommunication industry facing those problems severely. Evaluation of the effectiveness of Nokia Plc’s current business plan and business position in the market The Industry information used to create an evaluation measure and the evaluation process of the Nokia Plc considered profitability.2. liquidity. The characteristics of strategic Analysis and choice are: Establishes the long term goals of the organization Produces strategy options Choosing the appropriate strategy to act on Selection of the better option of strategy Accomplishing the mission and goals 12. New options for strategic planning Characteristics of strategic Analysis and Choice The strategy analysis refers the examination of the present situation of an organization and consequently developing a suitable business strategy. When using these analytical tools. 12. Threat from the new entrants to the market 2. decision-making and performance.1 The two(2) strategic options of Nokia Plc in connection with proposed future strategic plan Application of Strategic Analysis Tools The analytical tools and the methods are confirming the reliability of the proper firmness to the analysis. cash flow. Analysis of Nokia Plc’s current business plan The current business plan leads Nokia Plc to achieve financial and non-financial benefits.2.2. Evaluation of Nokia Plc’s competitiveness in current business strategies The Industry Analysis tool of Porter’s diagram of ” Five Forces Analysis” discusses and identifies the five forces that deciding the nature of competition within the industry.3.2. 12.3. It derived from the strategic management approach.1.12. therefore Nokia Plc has to take remedial steps with the ongoing change in strategic management. They are1. 12. business planning and external issues and trends. solvency. Threat from substitute products 4. there are considerations to the following: it must answer the questions that the organization raised .
12. information technology. product lines. The process of resource implication The internal resources and skills should be allocate and utilize to compete with the existing risks and opportunities in the external environment. values and objectives and explains the resource implication and environment of the business. 12. The Analytical tools make use of the historical data to make future assumptions. market segments and it reflects in strategic aim and strategic fit. It is important when interpreting the strategic analysis to avoid preconceptions and pressure within the organization. etc. (John Mullins. mission. The proper allocation of resources and skills needed to increase profitability. New strategic plan The new strategic plan defines the Nokia Plc’s vision. It provides the alternative strategies and provides the best options for Nokia and route map to implementation of the strategy. finance and organizational development • Financial forecast for reflecting the stakeholders interest over next 3 to 5 years According to John Mullins. Assessment of factors that affecting the strategy plan COMPONENTS OF STRATEGY The range of strategic sphere influence the number and type of industries. the benefit of using a particular tool should be defined and it should be put into action better defined tools provides a successful analysis the tools can be benefited from inputs and merged with people. the five componets of a business strategy are: • The organizations current or desired competencies • An explanation of how differentiate competitors • The industries in which intend to compete • The initiative to implement the plan in the areas of marketing.. 2012). besides that forecasts the future of the organization and opportunities and threats existing in the industry.5.1. 2012) According to Lan Heller (Heller. 12. customer satisfaction. (civ-utoronto. 2004) there are five components or issues within a strategy. Those are: Scope . operations.4. avoiding wastage of resources.4. more market share. function or organization and allow time to collaborate to accommodate the analysis the right use of analytical tools are time consuming and ensure with stakeholders The analytical tools sharpen the focus of the analysis and provide a methodical and balanced approach..
weaknesses. Other than EU. Market recognition and leadership 2. by strategically managed innovative and creative thinking through Research and Development Actions.5. Manufacturer and seller Weaknesses 1. Research and development 4.5. Competitors are one step ahead to bring new technology in market Opportunities 1. Changing technology by competitors 12. opportunities and threats of an organization’s business activity and it begins with defining the objectives of the business activity and find out the internal and external factors that are vital to achieve the objectives of an organization. New vision for Nokia Plc To set Nokia Plc’s logo into “ever been the updated technology”.5. Brand image 3. The strengths and weaknesses are internal to the organization and the opportunities and threats are external.1. SWOT Analysis of Nokia Plc Strengths 1.2. . Not have good market share in all demographical area 3. Goals and objectives Resource deployments Identify the sustainable competitive advantage synergy 12. besides that generate a dynamic trusting effect of that to the stakeholders. so focus to that area will provide opportunities Threats 1.3. New mission for Nokia Plc Nokia Plc aims to develop and update its products and services to be in its zenith always in the industry and provides products and services universally. there is market in developing nations 2. Technological pupation problem 2. Failure to update technology 2. All transactions of a single person moving to centralized in a handset device. Technological updating failure 4. 12. The appropriate model to evaluate the factors affecting the Nokia Plc’s strategic plan SWOT ANALYSIS: SWOT Analysis is used to measure the strength.
Performance management required to solve the process problems. when and how. Values statement Nokia Plc.12. a meaningless plan 6. confirm right people 2. It is a process to improve controllable achievements. confirm the necessary fund and supporting resources 3. lack of improvement The support is a very vital for the successful implementation of strategic plan. Plan for implementing the strategic plan The strategic plan addresses what and why of the activities and the implementation addresses who.5. therefore confirm the following1. It leads organizations to achieve product leadership. discipline. The performance management tool provides information to decision makers on planning management. motivation and promotion. confirm the systems of management and authority and technological systems 5. reward. lack of communication 3. The corporate objectives for Nokia Plc and measurement of new strategic plan Objectives Market leadership by provider of. 12. development. community. getting involved in day-to-day by managers 4. performance accessibility and informed refinement of previous plans. employee and governments universally. no accountability 9. moulded with values of customer. form problems and people problems. where. Develop a culture connect with the employees and mission of the organization. It helps to monitor. an overwhelming plan 5.5. 1. lack of ownership 2. “ever been the updated technology”. “the ever been updated technology culture”.6. efficiency and satisfy stakeholders expectations • Maintain the values as universal responsible legal person. develop the structure of management and line of authority 4. Customers first and last resort for changing technology Focusing each individual in the universe to satisfy them even a tiny need of technology • Continuously maintaining the growth.4.5. . culture. It is better to avoid the pitfalls of strategic plan implementation such as. no progress report 8. annual strategy 7. • • • 12. operational excellence and customer satisfaction.
businessdictionary.24xls.com/Documents/ImportedDocuments/cid_tg_strategic_analysis_tools _nov07. August 22). it is essential to implement new strategy to achieve the organizational goals and compete with the changing technological environment. civ. Report to stake holders of Nokia Plc The strategic plan and implementation process as well as the monitoring and measuring process report submitted to the prime stakeholders of Nokia Plc and informed their participation. from introduction-to-management: http://www. the sustainability of an organization exists in the change. Introduction To Management. John.d. from cimaglobal. November 5). 2012. 2012. from civ.utoronto Website: http://www.pdf . (2012. (2012. from Business Dictionary.introduction-to-management.utoronto.cimaglobal. A. support and involvement to the successful completion of the plan.pdf. Retrieved november 16. 2012. REFERENCES Works Cited Adair. (n.2.com: http://www. Retrieved November 29. October).pdf David A Whetten. T. from http://www.com/blog/top-25-mobile+companies: http://mobithinking. (1996. Retrieved Novomber 29. S. The schedule for implementing the suitable strategy Plan of Action Finalization of the plan after getting the imput from the all involved people Alignment of budget to annual goals Generate various versions of plan for different groups Use score card for tracking and monitoring Establish performance management system and reward system Make effect the plan in whole organization Build departmental yearly plans connecting with corporate plan Set monthly strategy meetings with reporting and monitoring Fix annual review meetings and annual plan review and assessments 12.). November 16).htm Almanac. J. Retrieved November 17. Downey. 2012.6. Retrieved November 5. 2012. Strategic Marketing. Novomber 29).html civ-utoronto.ca/sect/coneng/i2c/My%20Lectures/Strategyweb.businessballs.com/definition/strategic-marketing.com/action.com/blog/top25-mobile+companies Barnat.12. (2012.6. Businessballs. 2012. Developing Management Skills. Retrieved November 22.1. Moreover. Mobithinking. R.utoronto. (2007. from http://mobithinking. CONCLUSION To recapitulate. K. CIMA.com: http://www.civ.com/en01 Business Dictionary.
The Five Components of a Business Strategy. Retrieved November 27.com.nokia. Mc Graw . from http://press. 2012. Keiv: "Junij Poliyehnik" . (2012. smallbusiness. Marketing Management. from Types of Management Leadership Styles: http://smallbusiness. W.). L.northwestern. (n. Strategic Analysis And Choice. from http://www. November 16). Marketing Management.A Strategic Decision . Kellog School Of Management.html Heller.kellogg.-C. Retrieved November 25. Principles Of Strategic Management. 2012.com/?The-Five-Components-ofa-Business-Strategy&id=1783710 Jacobson Consulting.). ENTREPRENEURSHIP.d. (2004). 2012. (2012. W. 2012.mapsofworld.Finance Map Of World. Krueger.-C.CRITICAL PERSPECTIVE ON BUSINESS AND MANAGEMENT. John Mullins. B.com/typesmanagement-leadership-styles-1002 Nokia Corporation Press Release. from Finance Map Of World: http://finance. E.Hill/Irwin. october 24). (2002).d.com/strategicmanagement/analysis-choice. 2012.pdf Jim Riley. from http://www. 2012.d. Lisa Magloff. In D. Uzzi.marshallgoldsmithlibrary. F.net/business/strategy/what_is_strategy. (2012. from tutor2u.Making Approach. from Ezine Articles: http://ezinearticles. Retrieved November 27. (2012. N.ne: http://tutor2u. November 16). Retrieved November 16. Nokia. marshallgoldsmithlibrar. D.chron.html . Retrieved November 25. (n. November 25). 2012. (2003).com/2012/06/14/nokia-sharpens-strategy-and-provides-updates-to-itstargets-and-outlook/ Sekerin. Retrieved November 16. Retrieved November 03.).edu/faculty/uzzi/ftp/skills.htm John Mullins.com/docs/resources/Leader_Assessment_Tool.chron. Tutor 2 u. (n.
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