Name: Jayant Vijay Khobragade Title: Advertising Strategy of AIRTEL Cellular Executive Summary This report on Bharti Airtel

is done to find out certain objective regarding the Advertisement strategic approach Adopted by Airtel to stand strongly in the competitive telecom market. Airtel’s Advertisement strategies are analyses using various models like SWOT analysis, BCG Matrix, porter’s five forces etc. The outcomes of these models are properly analyzed to find out the various aspects like companies position and competitors position in the market. This report on Airtel not just give description about the company but it also talks about the various marketing strategy adopted by the company. SWOT analysis of Airtel helps to find out the weak points of the company and to find out the way to overcome this problem.

And to find the answer that why company is looking for overseas market like Nigeria and Seychelles. long distance players.It has forayed into mobile service provision as well. Airtel has had to gear itself to meet competition in various segments – basic services. International Long Distance (ILD). long distance(LD). Apart from having to cope with the change in structure and culture (government to corporate).Similarly with the help of Porter Five Forces it can be finding that what are the different strategic options available to the company under the different market condition. multi product market with varied market size and segments. Objectives: The Indian communications scenario has transformed into a multiplayer. Within the basic phone service the value chain has split into domestic/local calls. and international long distance players. and Internet Service Provision (ISP). .

In other words.The objective of my project report is to study the advertising strategy of AIRTEL Cellular service and its effect on mobile users existing and who are going to use mobile service in future. AIRTEL should sign more celebrities from cricket and bollywood. Findings . my aim is to study the Advertising Effectiveness of AIRTEL Cellular service. AIRTEL should introduce cheaper recharge cards than the other because its competitor HUTCH had introduced it. but there are still some recommendations from my study point of view is that AIRTEL needs to make its network service more strongesr than other service providers to dominate the market in future too. Recommendations: By virtue of its connectivity and advertising strategy AIRTEL is successful in grabbing the highest market share in India.

Outsourcing The call center operations for the mobile services have been outsourced to IBM Daksh. The investment made by SingTel is one of the largest investments made in the world outside Singapore in the company. The investment made by Vodafone in Bharti is one of the largest single foreign investments made in the Indian telecom sector. In the case of the broadband and telephone services and enterprise services (carriers). among others. The Company also has an information technology alliance with IBM for its group-wide information technology requirements and with Nortel for call center technology requirements. The company’s mobile network equipment partners include Ericsson and Nokia. . Nortel.Strategic alliance The Company has a strategic alliance with SingTel. equipment suppliers include Siemens. The company also has a strategic alliance with Vodafone. Corning.

Competition Airtel is facing strong completion from MTNL and BSNL inspite of the fact they are far away from Airtel technologically but these two have a inside ranch in rural and urban area and have low tariff rates. Airtel is looking for overseas market and already atarted operation in Nigeria and Seychelles. Sachin Tendulkar. Shahrukh khan and A. R. Rehman. and Teletech & Mphasis. Vidhya Ballan to promote the product and services. Brand Ambassador Airtel has strong brand ambassador. R Madhavan.Hinduja TMT. Overseas Market. .

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