MKTG 303 - Dr.

Lim Ryan Villogram

 you’ll have to choose between operating from the creative plane or the competitive plane.  Crazy .ideas are like ancient fire – feared until proven useful  you might want to be thinking about a crazy idea that will create a new meaning around your brand that will put it in a league all its own.

 Accountability  Consistency  Brand Personality .

com/watch?v=u6A0LfHM8I Brand Strategy video: http://www.What is branding: http://www.com/watch?v=lDF6cIRu p9Y .youtube.youtube.

 A brand should contain meaning that is useful with a consistent message. think in a creative way that is different. The power of a crazy idea is very strong. liked and performs well then you will have a successful brand. So for a brand to create a strategy to remain profitable among its competitors. .

"8. Web. pag. 1st ed.. n. Dawson.. Cornell. "Get Two FREE Chapters Of Brand Aid.1 The Power of Branding. . N.p..d.Flat World Knowledge. Lisa D."Launch! Advertising and Promotion in Real Time." Branding Strategy Insider Brands And The Power Of Crazy Ideas Comments. N. 2013.p. N.  Solomon. and Amit Nizan.p. Michael R. 27 Mar.: n. Thomson. Web.

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