DAS

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. WHAT WHY IMPLEMENTED HOW IMPLEMENTED FOR WHOM BENEFITS ISSUES CITIES IN PHASE 1 LEVEL OF PENETRATION CITIES IN PHASE 2 LEVEL OF PENETRATION STAYS ON WHICH CITIES HOW LONG IS THE STAY BLACKOUT CITIES/REGIONS IMPACT OF STAY REACTION OF CONSUMERS WHY STAY IMPACT OF DAS ON INDUSTRY ( ADVERTISING) COST BENEFIT ANALYSIS REFINED LONG TERM STRATERGIES SHORT TERM ACTIONS

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