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giordano case

giordano case

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Published by priyank shah

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Published by: priyank shah on Mar 31, 2009
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09/01/2010

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Giordano at a Glance

Management value & styles

Contd…

Contd..

PEST

Political

Economical

Cont..

Social

Technological

SWOT

Strength

Opportunity

Cont…

Cont…

Source: Ernst & Young Retail Report,2000

Threats

 Value for money product.  Excellent services.  Focused on core items.  Customer oriented.

Differentiation.  Cost leadership  Niche

 Did vertical integration.

 Asian currency crises.  Concentrated on retailing.

Porter’s Five Forces in Retail Industry

Source:Adapted from Porter’s(1985) Value Chain model, competitive advantage: creating and sustaining superior performance, New york, Free Press,London

Source:Adapted from Porter’s(1985) Value Chain model, competitive advantage: creating and sustaining superior performance, New york, Free Press,London

Giordano’s Key Success Factors

Design  

Sustainability in Existing Country Markets

Likely/Potential Future Developments of KSF

  

Operation, Logistics and IT    

  

Branding and Marketing Giordano’s Brand:
Positioning 

 

  

Customer Service:     

Location: 

Contd…
Tightly Controlled Menu A Recognize Brand

Transferability of Giordano’s Key Success Factors to New Country markets
Giordano’s Key Success Factors Design Transferability to new Action required to allow a Country Markets successful Transfer of KSF Likely       

 

 Likely Operations, Logistics and IT  

 

Branding And Marketing  

Asia Beyond Asia
 

Customer Service    Likely 

 

Locations 

 Likely

   

   

Common elements of firms that operated in Cycle of Success
       

Source : Schlesinger, Leonard A. and James L.L. Heskett (1991),”Breaking the Cycle of Failure in Service ,” Sloan Management Review, Spring , pp.17-28

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