Prestige Institute Of Management & Research Indore

Submitted To:

Submitted By : Abhishek Sahu Manish Pal Rakesh Goliya Sanjay Chouhan MBA(FT)4th sem. Sec.: D

Dr. Satnam Ubeja

Introduction
Classmateis anIndianbrand of student stationery products.ITC Ltd. launched its Classmate brand in 2003 with the notebooks category. Subsequently, Classmate added new products to its portfolio which consists of pens, pencils, mechanical pencils and geometry boxes.Classmate has 900 distributors who make the products available in over 70,000 outlets in India.Classmate, brought in earnings of 40 crore in 2005-06. This increased to more than Rs. 650 Crores in 2011-12

Classmate Brand Ambassadors

YURAJ SINGH & SOHA ALI KHAN

Products
Notebooks
Classmate notebook brand has a product range of more than 300 variants, and is custom made to take care of varying needs in notebooks, long books, practical books, drawing books and reminder pads segments.ITC focused on the design elements of notebooks: each Classmate notebook has a theme on the cover and related information inside

Pens ITC forayed into the pen industry with the launch of Classmate pens across markets offering the consumer stylish and attractive designs.

Pencils
Classmate pencils are designed to write dark and smooth, and provide the user a pleasing and effortless writing experience. Classmate pencils have the strong advantage of lesser lead wear out, hence these pencils "Stay Sharp Longer". There is minimal need for sharpening thus, giving fine writing for longer. Classmate Carbon black is a 'Super Dark' pencil offering the dual benefit of lesser lead wear out and darker writing. Classmate has recently launched the Classmate 2B Trilobe pencils that are specially designed with a "tri-grip" for a comfortable and firm hold.

Classmate Mechanical Pencils Classmate Mechanical Pencils are high quality pencils intended for sharp, precise writing and drawing. They are smart and offer a steady and comfortable writing and drawing experience. These are especially used by those who need to make precise drawings in subjects like math's, engineering etc.

Precision instruments
Classmate Invento & Classmate Victor are part of the range of Geometry Boxes. Both products offer unmatched precision through their die-cast metallic instruments hence ensuring great accuracy. While "Invento" is a more premium product carrying interesting trivia and other useful information about the subject, "Victor" provides tinted plastic instruments that make it easier for beginners. Classmate math instrument portfolio also offers Invento compass and the Invento Exam Kit which includes all essential high precision instruments .

Erasers & Sharpeners

Classmate offers a range of erasers and sharpeners in its portfolio. Classmate sharpeners come in various attractive designs namely, Whistle, Aeroplane, Shuttle and Snail shapes.

Classmate Ideas for India challenge

Classmate has launched a program calledClassmate Ideas for India challenge . The program would be a part of the company's centenary initiative.The nation-wide program would invite ideas of the youth who have the potential to transform India. Classmate Ideas for India challenge plans to reach out to 2.5 million students across 30 cities, 500 schools and 200 colleges across the country.

Concept
Every Classmate notebook carries ITC's Corporate Social Responsibilities message on its back. For every four Classmate Notebooks purchased, ITC contributes 1 to its social development initiative that supports, among other projects, primary education.

Strategies
Pricing Strategy: Market Follower Promotional Strategy: Local Promotional Schemes- Area sales manager National Scheme- Depending upon the budget allocated. Distribution Strategy: Strict compliance standards,low profit margins,intense competition,high customer-service expectations. Fast & effective sales ordering process.

Slogans
Best In Stationary For The Big Ideas For You

Thank You