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2 April, 2009

Today’s Tabbloid
PERSONAL NEWS FOR marshal.m1@gmail.com

MARSHAL SANDLER .COM backwards to what you actually need.

Seymour Chwast/Pushpin Three years from now, this advice will be so common as to be boring.
Today, it’s almost certainly the opposite of what you’re doing.
http://post.ly/DOd
APR 02, 2009 01:10P.M.

Seymour Chwast/Pushpin http://post.ly/DOd

MARSHAL SANDLER .COM


MARSHAL SANDLER .COM
Seymour Chwast/Pushpin
APR 02, 2009 01:06P.M. Brownies anyone?
APR 02, 2009 07:51A.M.
http://marshalsandler.com/2009/04/seymour-chwastpushpin/
marshal... Brownies anyone?

SETH’S BLOG MARSHAL SANDLER .COM

First, ten Scuderia


APR 02, 2009 10:21A.M. APR 02, 2009 07:51A.M.

This, in two words, is the secret of the new marketing. Scuderia

Find ten people. Ten people who trust you/respect you/need you/listen
to you... MARSHAL SANDLER .COM

Those ten people need what you have to sell, or want it. And if they love Become a really good graphic
it, you win. If they love it, they’ll each find you ten more people (or a
hundred or a thousand or, perhaps, just three). Repeat. designer http://post.ly/DHm
APR 02, 2009 02:22A.M.
If they don’t love it, you need a new product. Start over.
Become a really good graphic designer http://post.ly/DHm
Your idea spreads. Your business grows. Not as fast as you want, but
faster than you could ever imagine.

This approach changes the posture and timing of everything you do.

You can no longer market to the anonymous masses. They’re not


anonymous and they’re not masses. You can only market to people who
are willing participants. Like this group of ten.

The timing means that the idea of a ‘launch’ and press releases and the
big unveiling is nuts. Instead, plan on the gradual build that turns into a
tidal wave. Organize for it and spend money appropriately. The fact is,
the curve of money spent (big hump, then it tails off) is precisely

1
Today’s Tabbloid PERSONAL NEWS FOR marshal.m1@gmail.com 2 April, 2009

MARSHAL SANDLER .COM • SlideShare’s April Fool’s Prank: Cruel, Or Just Unusual?
(mashable.com)
Become a really good graphic
• SlideFail: Making fun of yourself: Ok. Getting your users to
designer embarrass themselves in front of their own networks: Not cool.
APR 02, 2009 01:50A.M. (thisisgoingtobebig.com)

marshal sandler marshal.m1@gmail.com http://marshalsandler.com/ • Happy april fools day (slideshare.net)


http://msandler.tumblr.com/ no...
• Happy April Fools Day online! #AprilFools is fun in 2009.
(digiphile.wordpress.com)
TECHBURGH BLOG AND PODCAST

SlideShare takes a beating over


April Fool
APR 02, 2009 12:42A.M.
TECHBURGH BLOG AND PODCAST
I use SlideShare from time to time to share presentations. It’s a fine
service and does what it’s supposed to. InnovaTech Accelerates Growth
When I checked my email first time this morning I found this waiting for
me” with Strategic Acquisition
APR 02, 2009 12:33A.M.
“We’ve noticed that your slideshow on SlideShare has been
getting a LOT of views in the last 24 hours. Great job … you ALEXANDRIA, Va., March 31, 2009 — InnovaTech, Inc., an
Alexandria-based provider of business intelligence and data
must be doing something right. warehousing solutions, today announced a merger with
Why don’t you tweet or blog this? Use the hashtag Vivakos, Inc., an open source systems integrator focusing on
#bestofslideshare so we can track the conversation. enterprise content management and business process
Congratulations, automation.
-SlideShare Team”
InnovaTech, Inc., established in 2003, helps organizations
“Oh, nice” I thought. I didn’t go out and tweet about it, I didn’t blow my make sense of their complex data, by using data warehousing
own bugle or anything. and business intelligence technology to reveal operational
I decided to follow up on the email and see just how many views my efficiencies, cost-cutting strategies, and new revenue
profile had when I found this on the front page of the slideshare site: opportunities.
According to InnovaTech CEO Neal Levene, the merger will
provide clients with a broader range of Web application
services and timely access to cutting-edge open source
Happy April Fool’s Day options. “This economy is certainly challenging for our
customers. Now, we can save them considerable money while
View more presentations from rashmi. delivering high-quality, enterprise-class solutions. Open
source has vastly matured in recent years and it demands
their attention.” Mr. Levene also added that “With Vivakos,
Now, I’m normally all over the April Fools and can often spot them a
we are enhancing our ability to deliver our business
mile away. But who would think of this one?! add two zeros to a users’
intelligence and dash-boarding solutions through portal
views. hmmmm.
solutions, and extending the reach of our data services to
the commercial market.”
There are a lot of people none-too-impressed with this one, take a look at
the comments here.
The new organization continues to operate under both the
InnovaTech and Vivakos names with each business unit
What do you think?
delivering consistent customer services and with all staff
remaining fully intact.
Related articles by Zemanta

InnovaTech, Inc. is a technology solutions provider

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Today’s Tabbloid PERSONAL NEWS FOR marshal.m1@gmail.com 2 April, 2009

specializing in data warehousing and knowledge management.


InnovaTech helps organizations make sense of their complex
data, improve decision-making, and enhance organizational
productivity. InnovaTech’s goal is to assist customers in MARSHAL SANDLER .COM
achieving new levels of operational success by becoming a
collaborative extension of their organization, focusing on Amplify’d: How to Graphic
how the right technology can enable their business mission.
InnovaTech offers a simple, trustworthy, and Design
results-oriented way of dealing with information complexity.
For further information, please see our website at http://amplify.com/u/157
http://www.innovatechinc.com. APR 01, 2009 11:22P.M.

Related articles by Zemanta Amplify’d: How to Graphic Design http://amplify.com/u/157

• New Course in Web Analytics Technology (cmswatch.com)


MARSHAL SANDLER .COM
• Talis Takes on Amazon With Pot of Structured Data in the Sky
(readwriteweb.com) Busting Milton Glazer’s Chops
• ‘Ehh, what’s up, doc?’ (newswire.ca) http://post.ly/DFX
APR 01, 2009 11:22P.M.

Busting Milton Glazer’s Chops http://post.ly/DFX

MARSHAL SANDLER .COM


TECHBURGH BLOG AND PODCAST
I just updated my Squidoo page:
Gmail: Type in Indian!
APR 02, 2009 12:29A.M. Reblogs-with-Zemanta /
http://tinyurl.com/5cscqf
APR 01, 2009 11:22P.M.

I just updated my Squidoo page: Reblogs-with-Zemanta /


http://tinyurl.com/5cscqf

MARSHAL SANDLER .COM

Likes Broadmoor Hotel: The


Image via CrunchBase
Best - http://like.im/aYN
Of course, if you’re in India and emailing someone you’re already able to
APR 01, 2009 10:22P.M.
type in Hindi by default. What if you’re not in India and would like to
email in Hindi?
Likes Broadmoor Hotel: The Best - http://like.im/aYN

Well, Google just enabled a feature in Gmail that allows users to type
their messages in Hindi. Just change the language in your settings.

Pretty cool

More at the Gmail Blog

3
Today’s Tabbloid PERSONAL NEWS FOR marshal.m1@gmail.com 2 April, 2009

GOTHAM GAL something that they do on a regular basis and I’d stray away from
crudos. It just wasn’t interesting. We also had boned, split and then
Scuderia deep fried sardines over a mixture of arugula leaves. A tad heavy on the
APR 01, 2009 10:15P.M. breadcrumbs but tasty.

For dinner we just each split a main. Our friends went with the Bucatini
which they gave a thumbs up. Not as good as my friends, but hey she is a
great cook and Italian so that’s tough competition. Fred and I split the
soft shells. I love when I see soft shell crabs on the menu. That means
spring is here. One soft shell crab lightly fried, perfectly done, with a
side salad mixed with shaved fennel. Quite good.

It is essential to go to the bathroom. You get an Italian lesson piped in


over the speakers while you do your business. It is hilarious. Not sure
who came up with that one but it makes for a good laugh.

Da Silvano is down the street from our kid’s school so I have been there a
I’d be happy to return but more than likely for lunch. The noise, alas, is a
variety of times. Lunch and dinner. Also, Silvano has been incredibly
little too loud for me. I like the menu and particularly the size of the
generous to the school which scores high in my book. That small stretch
portions. My guess is that Suderia, like Da Silvano ( and Bar Pitti ) will
of Sixth Avenue is always hopping between Houston and Bleeker. Maybe
be serving patrons for a very long time.
it is the big huge sidewalks that allow the restaurant to flow out into the
street that has created the vibe and the draw, maybe it is the food, but I
am not so sure about that one, maybe it is Silvano’s charm ( Bar Pitti is
separate and the owner there is charming too) but there is a very
European feeling in that small area of downtown NYC.

GOTHAM GAL
Across the street, retail space has opened and we are seeing a
transformation of the area. Silvano’s daughter took one of the spaces
and opened Scuderia. We went last night. Although Scuderia is a
Scuderia
APR 01, 2009 10:15P.M.
reference to horse stables of old, my guess is that it was named after her
father’s Ferrari that sits proudly outside his restaurant most days of the
week.

The place is loud. Keep in mind we sort of shouted at each other all
night. Once we sat down the waitstaff seemed to be unsure of who
should help us. We sat for a good 20 minutes before we finally flagged
one of the staff down who just seemed to be standing around and
smiling. But, I have to say that once the manager realized that, he sent
over a pizza to start on him. That ranks extremely high in my book.

There is definitely a feeling like being in a hot local bar. Where Da


Silvano is more sophisticated this is more down and dirty. The menu is Da Silvano is down the street from our kid’s school so I have been there a
classic Italian. None of the servings are too big which I do like. Also, you variety of times. Lunch and dinner. Also, Silvano has been incredibly
can go the family style route if you want. We did. generous to the school which scores high in my book. That small stretch
of Sixth Avenue is always hopping between Houston and Bleeker. Maybe
We started off with our free pizza. Small thin crusted pizza with strips of it is the big huge sidewalks that allow the restaurant to flow out into the
prosciutto, basil and mozzarella. Quite good. Next out, on a nice long street that has created the vibe and the draw, maybe it is the food, but I
slice of crusty crostinni was oozing burrata with slices of prosciutto and am not so sure about that one, maybe it is Silvano’s charm ( Bar Pitti is
shaved black truffles over the top. Truly, how could that be bad? It was separate and the owner there is charming too) but there is a very
a nice thing to share. We cut it up in four and savored our pieces. We European feeling in that small area of downtown NYC.
also had the black ink squid pasta with seafood. I am a huge fan of the
black ink squid pasta. Nice sauce, a bit spicy served in a small bowl. Off Across the street, retail space has opened and we are seeing a
the specials list we had 2 others. Thinly sliced swordfish carpaccio with a transformation of the area. Silvano’s daughter took one of the spaces
mixture of arugula and a light sauce. It wasn’t great. The swordfish was and opened Scuderia. We went last night. Although Scuderia is a
a tad chewy and tasteless. After glancing at their menu, this is not reference to horse stables of old, my guess is that it was named after her

4
Today’s Tabbloid PERSONAL NEWS FOR marshal.m1@gmail.com 2 April, 2009

father’s Ferrari that sits proudly outside his restaurant most days of the MARSHALSANDLER.COM
week.
Become a really good graphic
The place is loud. Keep in mind we sort of shouted at each other all
night. Once we sat down the waitstaff seemed to be unsure of who designer
should help us. We sat for a good 20 minutes before we finally flagged APR 01, 2009 10:07P.M.
one of the staff down who just seemed to be standing around and
smiling. But, I have to say that once the manager realized that, he sent
over a pizza to start on him. That ranks extremely high in my book.

There is definitely a feeling like being in a hot local bar. Where Da


Silvano is more sophisticated this is more down and dirty. The menu is
classic Italian. None of the servings are too big which I do like. Also, you
can go the family style route if you want. We did.

We started off with our free pizza. Small thin crusted pizza with strips of
prosciutto, basil and mozzarella. Quite good. Next out, on a nice long
slice of crusty crostinni was oozing burrata with slices of prosciutto and
shaved black truffles over the top. Truly, how could that be bad? It was
a nice thing to share. We cut it up in four and savored our pieces. We
also had the black ink squid pasta with seafood. I am a huge fan of the
black ink squid pasta. Nice sauce, a bit spicy served in a small bowl. Off
the specials list we had 2 others. Thinly sliced swordfish carpaccio with a
mixture of arugula and a light sauce. It wasn’t great. The swordfish was
a tad chewy and tasteless. After glancing at their menu, this is not
something that they do on a regular basis and I’d stray away from
crudos. It just wasn’t interesting. We also had boned, split and then
deep fried sardines over a mixture of arugula leaves. A tad heavy on the
breadcrumbs but tasty. Image by freeparking via Flickr

For dinner we just each split a main. Our friends went with the Bucatini Great Squidoo Page From Seth Godin-it is worth visiting just to see the
which they gave a thumbs up. Not as good as my friends, but hey she is a Sour Puss on-Milton Glazer
great cook and Italian so that’s tough competition. Fred and I split the
soft shells. I love when I see soft shell crabs on the menu. That means Milton Glaser threw me out of his graphics class at the New
spring is here. One soft shell crab lightly fried, perfectly done, with a School
side salad mixed with shaved fennel. Quite good.
Glazer's claim to fame was I love Ny T-Shirt I am sure he will not be as
It is essential to go to the bathroom. You get an Italian lesson piped in famous as :
over the speakers while you do your business. It is hilarious. Not sure
who came up with that one but it makes for a good laugh. During the early 1900s in Paris, the Italian painter and sculptor Amedeo
Modigliani, b. July 12, 1884, d. Jan. 24, 1920, developed a unique style.
I’d be happy to return but more than likely for lunch. The noise, alas, is a Today his graceful portraits and lush nudes at once evoke his name, but
little too loud for me. I like the menu and particularly the size of the during his brief career few apart from his fellow artists were aware of his
portions. My guess is that Suderia, like Da Silvano ( and Bar Pitti ) will gifts. Modigliani had to struggle against poverty and chronic ill health,
be serving patrons for a very long time. dying of tuberculosis and excesses of drink and drugs at the age of 35.

In 1906, Modigliani settled in Paris, where he encountered the works of


Henri de Toulouse-Lautrec, Georges Rouault, and Pablo Picasso (in his
"blue period") and assimilated their influence, as in The Jewess (1908;
private collection, Paris). The strong influence of Paul Cezanne's
paintings is clearly evident, both in Modigliani's deliberate distortion of
the figure and the free use of large, flat areas of color.

His friendship with Constantin Brancusi kindled Modigliani's interest in


sculpture, in which he would continue his very personal idiom,

5
Today’s Tabbloid PERSONAL NEWS FOR marshal.m1@gmail.com 2 April, 2009

distinguished by strong linear rhythms, simple elongated forms, and


verticality. Head (1912; Guggenheim Museum, New York City) and
Caryatid (1914; Museum of Modern Art, New York City) exemplify his
sculptural work, which consists mainly of heads and, less often, of full
figures. And Modi Is never Pictured with a Puss on HEH Mr
Godin has created a great page on design-He didn't like my
uppity attitude, my lack of a full-time job as a graphic
designer and my thirst for figuring out how to look pretty
good in print.

My loss is your gain. I think for not much money you can use new tools
to create better than average work.

Lousy work is now unacceptable!

YES! You need a world-class professional when you need


design worth paying for. But lots of time, you need design
you can't pay for. That's when you need to be really good.
Seth Godin

Become a really good graphic designer.


Share and Enjoy:

Seth
Spread the Word!
squidoo

TECHBURGH BLOG AND PODCAST

For learners – Some tips


regarding web design and
development
APR 01, 2009 08:48P.M.

6
Today’s Tabbloid PERSONAL NEWS FOR marshal.m1@gmail.com 2 April, 2009

will work out in your favor and approval.

About the Author:

I am an experienced and skilled Content writer, just wants to share my


views and knowledge with others. You can contact with me at
swati_dream2003@yahoo.co.uk.

Article Source: http://www.articlesbase.com/technology-articles/for-


learners-some-tips-regarding-web-design-and-development-
845086.html

Image via Wikipedia Related articles by Zemanta

Author: Swati Bansal • Website design makes or breaks a web business


(jerichooncbs.blogspot.com)
Along with advertising and marketing your business, web design and its
development plays a vital role in leading business towards growth. The • You Can Need to Attain During Designing a New Website!
web design must be appealing, effective, interactive and functional. If the (articlesbase.com)
design is not attractive and informative, visitors won’t stay for long on
that web site. The web design and its development depend on the specific • Essential Web Design Tips (smallbusinesssystem.pro2sell.com)
type of business and the consumers, which you want to reach. If your
consumer base is basically old age group, try to make the design simple • Outsource Web Design and Development Trend Grow Up in India
and easy to understand. Whereas, if the targeted customers are youths, (articlesbase.com)
go for funny and hippy website design comprised with lots of colors.
Some points that you can keep in mind while designing are:

1. Analyze your options and choices first; afterwards select which one
works best for you.

2. Research and look for same type of company’s web designs. After SETH’S BLOG
getting idea about your competitor’s work, you can eradicate or
figure out some options, which according to you are not beneficial Exceeding expectations (or
for long-term use. This can helps you in getting a step ahead of
your competitor’s. don’t bother)
APR 01, 2009 07:38P.M.
3. After analyzing and interviewing many individuals, go for a
qualified, cost effective and professional designer. Today, as you’ve no doubt discovered, is April Fools, the official holiday
of the web.
4. Cluster your services, whenever you can and hire other design
services that can render tools like ongoing maintenance and I had, as I do every year, a fools post written and queued up. (It was
marketing services. about JD Salinger and the Dalai Lama as twitter users.) It was good, not
great.
Remembering web designing tips will assist you in creating better
websites, which will surely generate high traffic in the long run. Though, So I posted nothing.
this will be little more costly, but any investment made in the way of
making of your business will definitely benefit you in the end. If you are I couldn’t exceed my (or your) expectations, so I posted nothing.
starting your business with a very small amount of money, you can go for
pre designed layouts and website templates available on free servers. That’s a brave thing to do and a good feeling as well. Next time all you
Though, this is not really preferable as visitor’s will came to know that have is ‘good’, try nothing on for size.
the design is unoriginal and very generic kind of. The better option is to
hire corporate web design specialists to do the job, as they will ensure
about your needs, interests and requirements. Depending upon your
preferences, costing of web design varies between a couple hundreds and
thousands of dollars. If handled and controlled properly, the investment

7
Today’s Tabbloid PERSONAL NEWS FOR marshal.m1@gmail.com 2 April, 2009

map, get directions, save the address in their contact list


and e-mail or visit the inn’s Website with single-click
TECHBURGH BLOG AND PODCAST actions. InnTouch includes a cookbook with 1,200 recipes of
innkeepers’ favorite dishes served at B&Bs and country inns
Bed & Breakfast, Country Inns nationwide.

App for iPhone Doubles “IPhone InnTouch is a superb tool for business travelers who
can find a B&B within a few miles of their location,” stated
Number of Inns Chris Monahan, chief technology officer at iLoveInns.com.
APR 01, 2009 07:36P.M. “One couple we heard about was stranded in a snow storm and
discovered an inn less than a mile away from their location.
They were able to get a room before nightfall because of the
InnTouch application.”

InnTouch is an application available on the iPhone App


Store. Apple, the Apple logo, iPod and iPhone are trademarks
of Apple, Inc.

About American Historic Inns and iLoveInns.com

American Historic Inns is the publisher of more than 60 inn


guidebooks and the best-selling guidebook, Bed and
Breakfasts and Country Inns, with a free-night certificate
inside each book. (Certificate allows travelers to get a
free night on a two-night stay at more than 1,400 inns in
the United States and Canada.) The free-night program has
Image by new-york-city via Flickr also been sponsored by Hallmark Cards, American Express,
Wells Fargo, and others. American Historic Inns’ guidebooks
DANA POINT, Calif., March 31, 2009 — iLoveInns.com have been featured in Book-of-the-Month-Club and received
(http://www.iloveinns.com), the leading publisher of bed & several book awards, including Book of the Year by
breakfast and country inns information, today announced the Publishers Marketing Association.
release of a new version of InnTouch for iPhone and iPod
touch users. The application now allows users to quickly iLoveInns.com offers articles, in-depth travel features and
find more than 6,000 carefully selected inns and small guest travel awards. There are 19,000 inns on the Website.
hotels in the United States and Canada.
InnTouch is available free from the Apple App Store for the
InnTouch gives access to America’s top award-winning inns iPhone and iPod.
and one-of-a-kind bed & breakfasts on the iPhone or iPod
touch. InnTouch is powered by iLoveInns.com, a leading Related articles by Zemanta
Website for bed & breakfast information and booking.
• First Look: Daylite Touch (tuaw.com)
In February, Apple chose the InnTouch application as a
“Staff Favorite” from among their more than 15,000 • iPhone apps glamorise gun culture (textually.org)
applications on the App Store.
• CBS Mobile Launches ‘Entertainment Tonight’ iPhone App
Other upgrades made to the original InnTouch app include (appscout.com)
access to customer reviews, inn videos and a variety of
interface enhancements, making the overall experience for • Skype for iPhone hits Apple App Store (blogherald.com)
users more enjoyable.
Top features of the mobile guide include descriptions and
detailed information on B&Bs and boutique inns in nearly
3,000 cities, 20,000 photos, the ability to locate inns near
your current location, and push-to-call capability that
allows users to immediately reach the inn for questions or
to make reservations. Users can see the inn’s address on a

8
Today’s Tabbloid PERSONAL NEWS FOR marshal.m1@gmail.com 2 April, 2009

TECHBURGH BLOG AND PODCAST Weather conditions can have a serious effect on drivers and
their ability to maneuver vehicles. Where a steel grated
How Safe Was Your Drive to bridge may be fine for traction under sunny weather
conditions, it could be deadly under drizzle or rainy
Work Today? Your iPhone Can weather. This new visualization shows and highlights those
areas on the website and alerts people on the Apple iPhone
Help while the person is driving.
APR 01, 2009 06:34P.M.
Njection.com is also working on acquiring more accident data
to provide more detailed information for visitors to view.
Future additions will allow users to print driving
directions that will include high accident locations, red
light cameras and police speed traps along their route. In
addition, future additions will involve acquiring more
detailed accident data from individual states to enhance the
system. Njection.com’s Video section will be added to allow
automotive enthusiasts to upload and share videos. In
addition, a contest, scheduled to begin April 2nd, is
planned to reward subscribers.

About Njection.com

In 2007, Shannon Atkinson founded Njection.com LLC to be a


hub for the exchange of automotive information. In addition
to awareness of speed traps worldwide, a discussion forum
PORTLAND, Ore., March 31, 2009 — Njection.com
and news for serious car enthusiasts everywhere are
(http://bit.ly/gJjNa) added another layer to their Speed
available.
Trap mapping system today by including traffic accidents and
fatalities to enhance their data visualization system. This
Related articles by Zemanta
addition will allow drivers to see where accident black
spots and problem areas are. An updated Njection Mobile
• Study: One-in-five fatal car accidents involve missing airbag
iPhone application [iTunes] (http://bit.ly/4ZFmg) that
(autoblog.com)
allows drivers to be alerted to these high accident areas is
awaiting approval from Apple.
• Most common car-related injuries (ctv.ca)

Njection.com has acquired accident data from the National


• Drive Carefully with Njection.com (appscout.com)
Highway Traffic Safety Administration (NHTSA -
http://bit.ly/C5gpV) and global weather conditions from
WeatherBug.com (http://bit.ly/uwmK2), and coupled this
information with Microsoft Virtual Earth
(http://maps.live.com) to produce a unique use of data
visualization. This Virtual Earth mash-up not only allows
users to view 5 years of accident data collected from the
TECHBURGH BLOG AND PODCAST
NHTSA based on local weather conditions but to see it in
4-hour blocks updated every hour from the current time. For
example, if it is 12PM and a user selects the “4 hour
Rap Music Explained:
history” radio button, they will be shown a history of
accidents that have occurred between 11AM and 3PM based on
UnderstandRap.com
APR 01, 2009 05:32P.M.
the local weather conditions.
“The goal here is to prevent accidents and make drivers
aware of hazardous areas,” says Shannon Atkinson, Founder
and CEO of Njection.com. “I believe this system of alerting
users to these locations will be able to save lives and
promote driver safety.”

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Today’s Tabbloid PERSONAL NEWS FOR marshal.m1@gmail.com 2 April, 2009

value to the large number of people around the world that do


not understand rap lyrics, even though rap music is one of
the fastest growing genres in the United States.

http://www.understandrap.com

Related articles by Zemanta

• Web Site Explains Rap Music To CollegeHumor Readers, Other


Image by Napalm filled tires via Flickr Jerks [Broken Language] (idolator.com)

• Culture Bully Presents 2008 Mashed (culturebully.com)

SEATTLE, March 31, 2009 — UnderstandRap.com lets people who • My Week At Twitter (cloudoutloud.tv)
don’t understand rap music submit confusing terms (parts of
lyrics) used in rap songs for other people to explain.

For example, the term “thought I was burnt up like Pepsi did
Michael” from a Kanye West song is explained: “Kanye is
comparing the fearful, worried reactions people had after
finding out he was in a car accident to the reactions people TECHBURGH BLOG AND PODCAST
had when finding out Michael Jackson’s hair caught fire on
the set of a Pepsi commercial he was filming in the early
IT Technologies Converge,
1980s.”
Enabling Cost Containment and
Another example: “I’m comin’ with a gun like a Nintendo” is
a Term from a Lil Wayne song. An explanation is that “Lil
Innovation
Wayne is bringing a gun with him wherever he’s going, just APR 01, 2009 04:31P.M.
like the Nintendo Entertainment System came with a zapper
gun to play the video game Duck Hunt.” HOUSTON, April 1, 2009 — The availability of a report
Not limited to slang, the terms may be comprised of cultural discussing the convergence of critical IT trends, including
and historical references or may contain metaphors or other cost containment, energy efficiency, virtualization, SaaS,
literary devices. At Understand Rap, terms can be found by cloud computing, and Open Source software was announced
going to a specific artist, or by browsing by category to today by click2try (http://www.click2try.com), a Community
find terms that have to do with cars, money, fashion, site that features a catalog of virtualized Open Source
sports, people, events, drugs, places, food, crime, culture, software. The report is available through a free download on
and sex. the click2try Web site at
http://www.click2try.com/information-technology-trends/ .
Recently launched, Understand Rap has been featured on USA
Today’s Pop Candy blog, Thrillist.com, CollegeHumor.com, Given the current economic, environmental, and regulatory
Loyola University’s Phoenix Newspaper, a Pittsburgh atmosphere, the report provides CIOs and IT administrators
television Channel 4 video blog, DaveFM (a Toronto-area with a comprehensive view of the state of IT technology
radio station), and numerous blogs. The site is also being trends. CIOs and IT administrators can use this knowledge in
heavily discussed on Twitter and has been receiving a lot of their decision-making process. Company leaders need to
positive buzz on Facebook. understand the unprecedented pace of change in the IT arena,
and how they can address external pressures with internal
The demographic for this site is extremely wide as it solutions. Decision-makers can continue to make reactive and
provides definite educational (as well as possible comedic) costly choices, or they can use the information in this
report to make proactive technology choices that can help

10
Today’s Tabbloid PERSONAL NEWS FOR marshal.m1@gmail.com 2 April, 2009

them stimulate innovation and address cost containment and MARSHAL SANDLER .COM
environmental issues at the same time.
“We felt it was important to help our IT customers cut Scripting News: 3/31/2009-
through the chatter and come to a more unified approach to
the trends,” says Mario Grech, click2try president. “It Twitter Et AL
seems like there are a dozen new challenges and fifteen APR 01, 2009 04:26P.M.
technologies to address them every day. How’s the CIO or IT
manager supposed to make sense of it all?” marshal sandler marshal.m1@gmail.com http://marshalsandler.com/
http://msandler.tumblr.com/ no...
Based on their own experiences managing Fortune 100 IT
departments and working as IT consultants, click2try
technologists and management tackled the published material MARSHAL SANDLER .COM
on a variety of trends they found most important to IT
staff. Some of the trends are obvious choices from a group Welcome Google Ventures
of people whose efforts support access to Open Source APR 01, 2009 04:26P.M.
applications through virtualization technology. Other trends
identified as important issues that can be addressed by marshal sandler marshal.m1@gmail.com http://marshalsandler.com/
leveraging technology and imagination include energy http://msandler.tumblr.com/ no...
efficiency and cost containment. “Too often, IT guys get
stuck with the dirty work of cost cutting and decreasing
service levels. We see ways to cut costs and increase TECHBURGH BLOG AND PODCAST
service levels. And that should help stimulate innovation in
IT and out into other areas of the enterprise,” says Tom Metaphor Software Releases
Callaghan, VP, Technical Operations.
Backpack, Integrated Student
The 12-page report consolidates a body of opinion and fact
on a number of trends, citing IT industry analysts, thought Info for Districts
leaders, and journalists who have been increasing coverage APR 01, 2009 03:30P.M.
of many of these topics over the last 18 to 24 months. With
the continued global economic downturn, companies worldwide
are searching for ways to cut costs, boost innovation, and
respond to increased regulation regarding power use and
environmental impact.

A free PDF copy of the report, “The Future Is Here: Critical


Convergence in IT Technology Solutions,” can be downloaded
from the click2try Web site at
http://www.click2try.com/information-technology-trends/ .

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CHICAGO, April 1, 2009 — Metaphor Software
(infoworld.com)
(http://www.metaphorsoftware.com), a leading Education
Software firm, has announced the release of Backpack, the
first On-Demand Social Student Information System product of
its kind, designed to revolutionize SIS, starting with the
ability to centrally manage an entire school district.

Backpack has two components: Backpack SIS, the employee


interface for managing all aspects of the district, and

11
Today’s Tabbloid PERSONAL NEWS FOR marshal.m1@gmail.com 2 April, 2009

Backpack Community, a web portal providing parents and Configurator, Guided Selling, and Quoting Software in 2008
students full transparency, interactivity, and communication (seomashup.blogspot.com)
with teachers and each other.
• Elypsis, Inc. and eWinery Solutions Announce the Release of
“Teachers tell us they just want to teach; that frustrations WebLink™ 2.0 (seomashup.blogspot.com)
like attendance and grades get in the way. Parents tell us
they want to take a more active role in their children’s • Family and Children’s Services of Guelph, Ontario, selects Serenic
education, but juggling everything is difficult. Backpack Navigator to aid in their efforts to provide safe environments for
solves this problem, bringing real-time information, children (newswire.ca)
transparency, and communication to parents and teachers
through technology.” — John Carr, Metaphor Software CEO

Backpack is built on Microsoft Dynamics CRM, a proven


technology that ensures a solid product and seamless
Microsoft integration. Backpack SIS users may even opt to
access the system through Outlook. MARSHAL SANDLER .COM
Backpack Community utilizes a powerful Social Networking
component to create information transparency and Scripting News: 3/31/2009-
communication with teachers, allowing parents to take a more
active role. Backpack Community provides a secure online Twitter Et AL
platform, safe from outside influence or predators, where APR 01, 2009 02:23P.M.
students collaborate with each other in a format geared for
them. http://marshalsandler.com/2009/04/scripting-news-3312009/
marshal...
“Administrators will love the easy access to data for making
informed decisions and proving that taxpayer dollars are
well-spent. Parents will love real-time updates, assignment This issue contains posts from between
schedules, and easy communication with teachers and other Apr 01, 2009 02:00p.m. and Apr 02, 2009 10:00a.m..
parents. Teachers will love attendance and grade book To change your settings, visit http://www.tabbloid.com/122.2b54ea92
automation.” — John Carr, Metaphor Software CEO

Backpack is a showcase product in the Microsoft Public


Sector Idea Bank (http://www.publicsectorondemand.com), an
online portal of Public Sector On-Demand solutions created
by Microsoft Dynamics CRM Partner.

“Backpack is going to change the way K-12 School Districts


think about student information systems. It’s addictively
easy to use, has a low monthly cost which ensures schools
only pay for what they use and it’s available immediately!”
- Anthony Salcito, General Manager for Education, U.S.
Public Sector, Microsoft Corporation

With Backpack, a school district can be in operation


immediately for a fraction of the cost of a traditional
solution. With Backpack Community, parents, students, and
teachers will have an unprecedented level of transparency
and communication, allowing busy parents to play a more
prominent role, giving each student the influence and
assistance they need to excel. Visit
http://www.backpacksis.com for an online demo.

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