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Market Research Report : Franchise Market in India 2013

Market Research Report : Franchise Market in India 2013

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Published by Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com

The new report, "Franchising Market inIndia", states thatIndiahas witnessed large scale adoption of franchising as a prospective entry route for expansion. It is hailed as being a key strategy when growth becomes saturated in domestic markets and companies look beyond borders for untapped potential and markets.
The Indian franchise market is particularly poised to grow exponentially with the recent Government mandate barring foreign majors undertaking a direct entry which compels them to establish their venture through franchising. Greater demand for goods has translated into generation of greater demand for franchises which is presently growing at an impressive rate of 30% annually.
A comparative analysis indicates that a symbiotic relationship between franchisors and franchisees exists which culminates into an amalgamated advantage for the end consumers. While franchisors render a set business model, franchisees leverage the understanding of the local and cultural milieu of the country and resultantly consumers derive a wider range of options in products both domestic and international. Based on different strategies adopted by franchisors in high probability, unit franchising emerges as the option with the highest takers. Though this route is a known concept for almost all sectors, food and beverage and education constitute the lion’s share among all the sectors or markets adopting this route.
For the complete report, get in touch with us at : info@netscribes.com

The new report, "Franchising Market inIndia", states thatIndiahas witnessed large scale adoption of franchising as a prospective entry route for expansion. It is hailed as being a key strategy when growth becomes saturated in domestic markets and companies look beyond borders for untapped potential and markets.
The Indian franchise market is particularly poised to grow exponentially with the recent Government mandate barring foreign majors undertaking a direct entry which compels them to establish their venture through franchising. Greater demand for goods has translated into generation of greater demand for franchises which is presently growing at an impressive rate of 30% annually.
A comparative analysis indicates that a symbiotic relationship between franchisors and franchisees exists which culminates into an amalgamated advantage for the end consumers. While franchisors render a set business model, franchisees leverage the understanding of the local and cultural milieu of the country and resultantly consumers derive a wider range of options in products both domestic and international. Based on different strategies adopted by franchisors in high probability, unit franchising emerges as the option with the highest takers. Though this route is a known concept for almost all sectors, food and beverage and education constitute the lion’s share among all the sectors or markets adopting this route.

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Published by: Netscribes, Inc. on May 02, 2013
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                 FOR IMMEDIATE RELEASE    Introduction of FDI in retail will be a game‐changer in franchising, finds Netscribes    Netscribes  report  finds  India  to  be  an  attractive  investment  proposition  for 

franchisors,  aided  with  recent  FDI in retail    Mumbai,  India  –  May  02,  2013  –  Global  market  intelligence  firm,  Netscribes  has  launched  its  latest  report  on  the,  "Franchise  Market  in  India  2013".  The  report  states  that  India,  as  a  country  has  witnessed  large scale adoption of franchising as a prospective entry route for expansion over the last few years. It is  being  hailed  as  a  key  strategy  when  growth  becomes  saturated  in  domestic  markets  and  companies  look  beyond borders for untapped potential and markets.    The  Indian  franchise  market  is  particularly  poised  to  grow  exponentially  with  the  recent  Government  mandate  barring  foreign  majors  undertaking  a  direct  entry  in  to  the  market.  This  will  compel  them  to  establish  their  venture  through  franchising.  Greater  demand  for  goods  has  translated  into  generation  of  greater demand for franchises which is presently growing at an impressive rate of 30% annually.    A comparative analysis indicates that a symbiotic relationship between franchisors and franchisees exists  culminating  into  an  amalgamated  advantage  for  the  end  consumers.  While  franchisors  render  a  set  business  model,  franchisees  leverage  the  understanding  of  the  local  and  cultural  milieu  of  the  country  and  as  a  result,  consumers  derive  a  wider  range  of  options  in  products  both  at  a  domestic  as  well  as  on   the  international  level.  Based  on  different  strategies  adopted  by  franchisors  in  high  probability,  unit  franchising  has  emerged  as  the  option  with  highest  takers.  Though  this  route  is  a  known  concept  for  almost  all  sectors,  food,  beverage  and  education  constitute  the  lion’s  share  among  all  the  sectors  or  markets adopting this route.    There are certain factors the predominantly work towards enabling the franchise market in India to grow.  This  includes  the  likes  of  higher  disposable  income  that  aids  in  greater  spending  power  by  consumers,  access to internet opening avenues to people and make them aware about global  trends, introduction of  FDI  in  retailing  which  bars  any  direct  entry  by  foreign  companies,  availability  of  credit  which  renders  more  purchasing  power  to  consumers,  development  of  malls  and  supermarkets  that  attracts  franchisors  by  proposing  a  growth  potential  in  the  country.  Though  there  is  no  specific  regulation  pertaining  to  this  sector,  yet  there  are  certain  regulations  that  are  factored  when  franchising  is  concerned.  Newest  trends  that  characterize  the  retailing  sector  involve  e‐newsletter  as  a  promotional  technique,  e‐franchisees  and  a particular business model that addresses the gap between rural and urban scenario.    Franchise  market  in  India  is  taking  a  big  shape  and  is  set  to  carve  a  successful  niche  ahead,  yet  there  are  certain  impediments  that  are  challenging  the  sector  and  need  to  be  overcome  in  order  to  march  ahead  towards success.    For more details on the content of each report and ordering information please contact:    Contact Details  Tel: +91 33 4027 6214/15  Email: info@netscribes.com  

  Follow Us      About Netscribes Inc.  Netscribes  (www.netscribes.com)  is  a  pioneering  knowledge  consulting  and  solutions  firm  with  clientele  across  the  globe.  The  company’s  expertise  spans  areas  of  investment  &  business  research,  business  &  corporate intelligence, publishing services and customized knowledge database creation. At its core lies a  true value proposition that draws upon a vast knowledge base.                                                                  Netscribes Inc., Podar Center, 85 Parel Post Office Lane, Off Dr. Ambedkar Road, Parel (East)  Mumbai 400 012, Maharashtra, India     

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