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The Needs of the segment  Low cost of acquisition.  Diesel varients.The Target Population  Premium Hatchback super mini lovers. Design.  Hassle free after sales service.III cities can also be influenced by it’s off-road qualities.  Age Group – 18-69 years. ease of use have higher priority in customers’ mind.  Maximum customers want value for money.  The car user’s population in the tier-II & Tier. style.  Fuel Efficiency & Low Maintenance. women having an annual income of 5-12 LPA.  Affluent Young car driving population  Office going men. .

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5. 5. 6. 5. 6. 7. 6.00 – 6.00 Rs.000 Rs.VX) Nissan Micra AT Hyundai i10 Volkswagen polo AT Volkswagen Crosspolo Toyota Etios Liva 1.00.5 sport . PRICE (Lacs) Rs.70.932 Rs. 4. 5.50. 4. 2.000 Reva E20 Honda Brio(Diesel.000 Rs. 3.50.000 Rs.Upcoming Cars in India [2013] MODEL 1.000 Rs.51. 600.

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00.000 3.00.000 0 10.000 8.000 12.00. Blogs.000 8. All values in INR Activities Website.000.000 20.00.000 5.000 PhaseII Phase-III Total 12.00.000.00.000 25.00.000 90.000 .00 0 1.000 8.00.Fiat Virtual Store WebPR News letters.00.00 0 50.000 50.000 20.00.BUDGETING for fy 2013-14.00.000 20.00.00.00.00.000 10.00.00.00.000 30.000 5.00.000 8.00.00.expert reviews Social Media Ativities SEO Ad-Campaigns Prelaunch & product launch E-Mail Campaign Ad-CampaignPost launch Engagement Campaign Others Phase-I 12.000 30.000 10.000 24.00 35.000 10.00.

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