UNIVERSITY OF KERALA SCHEME AND SYLLABUS FOR MBA (FULL TIME/PART TIME) PROGRAMME 2009 ADMISSION ONWARDS

Regulation, Scheme & Syllabus i. Introduction The MBA(Full time/ Part time) Degree programme of the University of Kerala is designed to orient talented young people in Business management and to encourage the development of their entrepreneurial capabilities in the light of the liberalised and competitive economic and business environment. An in depth knowledge of the basics of business administration and management will help them to take up important assignments in business and also to undertake entrepreneurial projects. ii. Course Duration MBA (Full time/ Part time) programme of the University of Kerala shall be completed in 2 years consisting of four semesters. Each semester shall consist of 16 Instructional weeks of 5 days each of 5 hours per day. iii. Eligibility for Admission The eligibility for admission to M.B.A (Full time/ Part time) degree course under the University of Kerala is a pass with 50% marks in aggregate in the degree examination declared by the University of Kerala as equivalent thereto. In case of MBA (PT), the applicants should have a minimum of two years of work experience. The MBA (FT) applicants need to have a valid MAT score (approximated to 80%), GD and interview (approximated to 20%) to be completed for being eligible for admission. iv. Admission Procedure The students need to apply to the respective institutions based on the MAT score and they will have to undergo group discussion and interview to qualify for admission. There will be an university representative in the board of interview and group discussion, v. Requirement of Attendance and Progress A candidate will be permitted to register and appear for the examination at the end of each semester only if: He/She has secured not less than 75% of attendance in each subject, in each semester.

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His/Her progress is satisfactory in the continuous assessment in each subject and His/Her conduct has been satisfactory.

vi. Examination and Results 1. Regular Semester Examinations for three hours duration will be conducted for all

subjects at the end of each semester by the University. The University will issue the semester mark list, after each semester examination and final consolidated mark list showing the marks scored in all the four semesters after the successful completion of the MBA ( Full time/ Part time) Degree programme. 2. For each course, the end semester examination will have 60 marks while internal

assessment will have 40. Thus the total marks for each course shall be 100. 3. (a) The distribution of internal assessment marks will be: Periodical tests (Subject to minimum of three tests for each course) (b) (c) (d) Assignments/ Case analysis Seminar & Discussion Class Participation and attendance Total 4. : : : : : 15 Marks 10 10 5 ” ” ”

40 Marks

A systematic record for the award of internal assessment marks shall be

maintained in the department signed by the faculty member concerned and counter signed by the Head of the Department/Institution. 5. Semester examinations for MBA (Full time/ Part time) degree course for each

subject shall be conducted once in a year. 7. Candidates for MBA (Full time/ Part time) Programme shall be eligible to undergo

the course of study in the next semester and take the examinations of that semester, irrespective of the results of the examination of the previous semester provided they have completed all the formalities of attendance, payment of all fees due to the University and registration for the examination in the earlier semester. However, a candidate who has failed in any course shall be given a maximum of two additional chances for securing a pass in the course. 2

vii.Time Limit for the Completion of Programme A candidate shall be required to complete the programme within a period of five years after joining the programme. viii.Classification of Successful Candidates A. A candidate who secures not less than 50% in the written examination of a paper

subject to a minimum of 50 % of the aggregate of internal assessment and written examination together of a paper will be declared to have passed the examination. B. The division of pass will be based on the aggregate marks of all the continuous

assessment and university examinations in the four semesters put together. 1. Candidates who have secured 50%marks and above but below 60% of total marks for all papers in four semester examinations shall be declared to have passed in second class. 2. Candidates who obtain 60% marks and above but less 75% total marks for all papers in four semester examinations shall be declared to have passed in First Class and 3. Candidates who obtain 75% and above of the total marks for all papers in four semester examinations in first attempt shall be declared to have passed in First class with distinction. ix. Project Report During the fourth semester, every student of MBA (Full time/ Part time) programme is required to undertake a project work of problem centred nature under the guidance and supervision of a member of the faculty and the report on the same has to be submitted before the commencement of the fourth semester university examination. The contact hours required for the completion of the project work is notionally fixed at 160 hours distributed over a continuous period of two months. Students shall be deputed for the project work immediately after the completion of the fourth semester class works. The project work and Report will be evaluated for 200 marks. There will be external valuation for the project work and report. The external evaluation for 200 marks will be conducted by examiners duly appointed by the University for the purpose. 50 marks will be awarded for viva voce and 150 marks for the project totalling to 200 marks.

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x. Comprehensive viva voce: The students will have to attend a comprehensive viva voce examination for 100 marks. The University will decide among the external examiners and constitute a board for conducting the comprehensive viva voce examination along with project viva voce examination. If any candidate secures less than 50 marks in the comprehensive viva voce examination, he/she needs to attend the same during the next year. He/she will be given a total of three chances to clear the same.
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MBA (FULL TIME/ PART TIME) STRUCTURE OF THE PROGRAMME:

II SEMESTER: MBA201 RESEARCH METHODS FOR MANAGERS MBA202 OPERATIONS RESEARCH MBA203 BUSINESS COMMUNICATION MBA204 HUMAN RESOURCE MANAGEMENT MBA205 FINANCIAL MANAGEMENT MBA206 MARKETING MANAGEMENT MBA207BUSINESS ETHICS AND CORPORATE GOVERNANCE MBA 208 SUMMER CAMP AT COLLEGES: SOFT SKILLS TRAINING ( 20 DAYS) III SEMESTER: IV SEMESTER: MBA301 ENVIRONMENTAL MANAGEMENT MBA 401 STRATEGIC MANAGEMENT MBA302 MANAGEMENT INFORMATION MBA402ENTREPRENEURSHIP DEVELOPMENT SYSTEMS MBA303 LAWS FOR BUSINESS MBA 403 ELECTIVE-VI MBA304 ELECTIVE-I MBA 404 ELECTIVE-VII MBA305 ELECTIVE-II MBA 405 ELECTIVE-VIII MBA 406 PROJECT MBA306 ELECTIVE-III MBA307 ELECTIVE-IV MBA 407 COMPREHENSIVE VIVA VOCE MBA308 ELECTIVE-V

I SEMESTER: MBA101 MANAGEMENT THEORY AND PRACTICE MBA102 ORGANISATIONAL BEHAVIOUR MBA103 ACCOUNTING FOR MANAGERS MBA104 QUANTITATIVE TECHNIQUES MBA105 BUSINESS ENVIORNMENT MBA106 MANAGERIAL ECONOMICS MBA107 OPERATIONS MANAGEMENT

The break up of the semester wise programme is:

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I SEMESTER: MBA101 MANAGEMENT THEORY AND PRACTICE MBA102 ORGANISATIONAL BEHAVIOUR MBA103 ACCOUNTING FOR MANAGERS MBA104 QUANTITATIVE TECHNIQUES MBA105 BUSINESS ENVIORNMENT MBA106 MANAGERIAL ECONOMICS MBA107 OPERATIONS MANAGEMENT TOTAL II SEMESTER: MBA201 RESEARCH METHODS FOR MANAGERS MBA202 OPERATIONS RESEARCH MBA203 BUSINESS COMMUNICATION MBA204 HUMAN RESOURCE MANAGEMENT MBA205 FINANCIAL MANAGEMENT MBA206 MARKETING MANAGEMENT MBA207 BUSINESS ETHICS AND CORPORATE GOVERNANCE TOTAL Evaluation during the summer break: MBA 208 SOFT SKILLS TRAINING III SEMESTER: CA 40 40 40 40 40 40 40 280 UNIVERSITY TOTAL EXAM 60 100 60 100 60 100 60 100 60 100 60 100 60 100 420 700 40 40 40 40 40 40 40 280 40 CA 60 60 60 60 60 60 60 420 60 100 100 100 100 100 100 100 700 100 UNIVERSITY TOTAL EXAM 60 60 60 60 60 60 60 60 480 100 100 100 100 100 100 100 100 800 MBA301 ENVIRONMENTAL MANAGEMENT MBA302 MANAGEMENT INFORMATION SYSTEMS MBA303 LAWS FOR BUSINESS MBA304 ELECTIVE-I MBA305 ELECTIVE-II MBA306 ELECTIVE-III MBA307 ELECTIVE-IV MBA308 ELECTIVE-V TOTAL IV SEMESTER: MBA 401 STRATEGIC MANAGEMENT MBA 402 ENTREPRENEURSHIP DEVELOPMENT MBA 403 ELECTIVE-VI MBA 404 ELECTIVE-VII MBA 405 ELECTIVE-VIII MBA 406 PROJECT MBA 407 COMPREHENSIVE VIVA VOCE TOTAL COMPREHENSIVE TOTAL 40 40 40 40 40 40 40 40 320 40 40 40 40 40 200 1120 60 60 60 60 60 150 50 500 1880 100 100 100 100 100 150 50 700 3000 5 .

organization levels and span of management – Factors determining span .Organisational design and structure –departmentation. Japan and China. the Contingency Approach. Unit II Unit III Unit IV Unit V 6 . – Planning practices in USA.Managerial Ethics. William Ouchi's Theory Z). Levels of planning .responsive organizations –Global organizing. Human Relations (Elton Mayo. the nature of Managerial Decision Making. types of planning.MBA101 MANAGEMENT THEORY AND PRACTICE The objective of this course is to provide a fundamental exposure to the students on the theories in management and practice by contemporary executives with international perspectives. Role of Boards and Committees in Decision Making .Decision making practices abroad. line and staff concepts. staffing – delegation. Steps in planning. Douglas Mc Gregor's Theory X and Theory Y.Corporate Social responsibility.control as a feedback system – Feed Forward Control – Requirements for effective control – control techniques – Overall controls and preventive controls – Global controlling.the Challenges of Management . Unit I Introduction: Management – definitions. Perspectives on Management: Scientific Management (Fredrick W. Challenges to the Rational Model. Controlling: Basic control process. the Mckinsey 7-S Framework. Science or Art? . decentralization and recentralisation of authority . managerial roles and functions.Administration vs Management.Taylor. the Rational Model of Decision Making. Frank and Lillian Gilbreth).The Planning Process. External environment – Managing people and organizations in the context of New Era. Organising: Nature of organizing. Improving the Effectiveness of Decision Making Tools and Techniques. Planning: Nature of planning.Decision Making: Problem and Opportunity finding.Managing for competitive advantage . types of managers. the Systems Approach.

Theories of motivation: Content theories . Organizational structure and design: Principles of organizational design .patterns of organizational design .Methods of Collecting behavioural data .Emotional intelligence.Effects of organizational culture on employee performance Developing and maintaining organizational culture.Leaders vs. Attention and perception: Factors affecting and perception .Heuristics . tools and techniques to gather.Levels of conflict resolution strategies . Unit II Unit III Unit IV Unit V 7 .Levels of analysis.Measuring personality typology Applications in organizations.Historical evolution of OB .Applications.process theories . Organizational Culture: Nature and definition .Developing negotiating skills. Organizational change and development: Forces of change .contemporary approaches. Power and Politics: Definition . Groups: Definition and classification of groups .Job satisfaction .Transactional analysis .Creativity in decision making . Social learning framework.Negotiation .Johari Window . Communication: Communication process .power statics and strategies .Leadership theories and models . Behaviouristic framework.Developing high performance teams. norms.Stress management techniques .Theories values.Roles. Conflicts: Different views of conflict .Group decision making .Development and use of criteria and predictors.barriers to effective communication Improving interpersonal and organizational communication.Leadership roles and skills . Cognitive framework . Unit I Introduction: Definition of OB .political implications of power.aggression .Social perception Impression formation and management strategies .Reasoning and problem solving Factors affecting decision making .Ethics in decision making.Developing a comprehensive and holistic of OB.Channels of communication. and status . Attitudes .Development of groups .Applications in organizational setting.planned change model Organizational Development.Leadership development.MBA102 ORGANISATIONAL BEHAVIOUR The objective of this course is to equip the students with an essential knowledge base on behavioural dynamics of organizations with necessary models.Theoretical perspectives of human behaviour psycho-analytic framework.Empathy and Assertiveness. Managers . Leadership: Definition .Factors affecting communication .Resistance to change . Motivation: Definition .conflict process . performance outcomes.Behaviour modification and its organizational application.Anxiety and depression .Contributing disciplines to the understanding of OB .Bases of power .Learning theories .group structure . predicting and controlling human behaviour and performance in the organisational content and to develop the basic human relations skills in the prospective manager.Job stress .Teams . Beliefs. Interpersonal dynamics: Developing interpersonal awareness . organise and apply information for diagnosing. Decision Making: Decision making models . Emotions: Characteristics of emotions Causes of emotions .Contemporary applications and challenges of OB . Personality: Definition . Learning: Definition .

Relevant costs for decision making . Budgeting. Financial Accounting transactions. journalising. Joint products and by-products. Allocation of Costs. Inter firm comparisons and Trend analysis. Ratios and their uses. Cost centres. Types (methods) of Costing. using ratios to understand the financial status and performance of an organization. discounts . Unit II Unit III Unit IV Unit V 8 . the process of recording. contingencies. Unit I Introduction to Financial Accounting – Purpose. Financial Accounting rules. Activity Based Costing. Funds Flow analysis. cost determination. Full and Direct Costing. depreciation.The profit and loss account and the Balance Sheet. primary and secondary books of accounts.revenue recognition. It also seeks to develop students analytical and interpretative skills in the use of management and cost accounting information in decision making. closing inventories and their valuation. The analysis of financial statements. concepts and conventions.Break Even and cost volume profit analysis.MBA103 ACCOUNTING FOR MANAGERS The objective of the course is to familiarize the students with the financial accounting system which processes transactions to generate financial statements through the book keeping mechanism and to enable the students to understand the financial status and performance of the business enterprises on the basis of an analysis of the financial statements. Cost accounting and its purposes. rules of book keeping and books of accounts – Double Entry book keeping. control and budgeting. The need for adjusting entries . accrual principle. use and role. The structure and contents of financial statements . Standard Costing and Variance Analysis. Types of ratios and their meaning. Classification of Costs and their uses. bad debts and providing for doubtful debts. prior year expenses etc.

Diagonal matrix.Stratified sampling .Median . Matrix Algebra. differentiation and integration of simple algebraic functions : Applications in Management (Problems). which are essential for decision making. Inference : Concept of statistical Sampling distributions. Descriptive Statistics: Descriptive statistics : Data : Primary Data. Addition rule: Conditional probability : Multiplication theorem Bayer's theorem : Problem solving with these concepts.Quartile deviation -.Cluster Sampling . Tests for mean of a population. Unit I. Analysis of variance : One way ANOVA and Two way ANOVA Problems in Management Application. proportion and equality of proportions. Applications in management (Problems) -Time Series Analysis : Components of time series : Smoothing techniques : Moving average. Exponential smoothing. equality of means. Spearman's rank correlation coefficient . Marginal and Conditional distributions (Concepts only) : Concept of correlation . equality of means. t.Convenient / judgement sampling. Trend analysis. Probability : Concept of random experiment : outcomes. Summarisation of data. Unit IV Unit V. Point and interval estimates (concepts only). events disjoint events : Definitions probability (classical. Kurtosis : moment measures of kurtosis : Problems related to management application. Permutations and Combinations : Concepts only (to apply it in probability and distributions). Scalar matrix. . 9 Unit II. Statistical methods-II: Correlation and Regression : Bivariate cases . Poisson and Normal Problems in Management Application. Cramers and Gauss Jordan methods) Problems to management application. sample space.Binomial. Concepts of statistical hypothesis and testing of hypothesis. equality of means of paired observations. measures of central tendency : Arithmetic Mean Weighted mean . Simple linear regression . Calculus and Probability: Matrix : Concept of matrix : types of matrices Square matrix. Secondary Data. Chi-square test for association.C-oefficient of variation. Sampling Theory and Basic Concepts in Statistical Inference: Sampling : Probability sampling and non-probability sampling : Sampling errors and non sampling errors : Methods of sampling : Simple random sampling . F and χ2. frequency and axiomatic). Moments (first 4 moments only). Skewness : Karl Pearson's and moment measures of skewness. Zero matrix and symmetric matrix : Addition Subtraction and multiplication of matrices : determinants : inverse of a matrix : Solving homogeneous linear equations (Gauss Jordan methods) : Solving non homogeneous equations (Matrix inverse.MBA104 QUANTITATIVE TECHNIQUES The objective of this course is to equip the students with different statistical techniques tc summarize. Probability Distributions: Random variable. Unit III. identity matrix. Karl Pearson's coefficient of correlation . Statistical methods-I: Large sample tests.Mode Measures of dispersion : Variance /standard deviation .combined mean .Systematic sampling . probability density function.Calculus : Concepts of limit and continuity. standard distributions . analyse the interpret data. Also the students should familiarize to solve statistical problems using computer packages like SPSS. Small sample tests : Tests for mean. Estimator.

Indian financial system.MBA105 BUSINESS ENVIORNMENT This course seeks to sensitize the students to the broader socio-political and economic environment within which they will operate as managers. polity and society in historical perspective and enable the students to be more effective managers. Human and physical Infra-structure for industrial development. Social Environment of Business .Economic effects of technology .Concepts.public policy formulation .Implications for Business.Demographic trend and social structure in India . etc. Role.policy. IPR.social change and development .WTO. NSE and BSE Economic Environment & Business: an analysis of overall development strategy pursed since independence . Strategies followed by business influencing public policies.Agriculture.Components -Mutual FundsCapital Market: Development Banks. .institutions : IDBI. TRIPS.Indian society .government interface .New Technologies . TRIMS.SEBI : OTCEI.structural changes in the economy . The course seeks to examine the interaction between the economy. Unit I Unit II Business Environment: Concept. Service sectors .Management’s responsibility for technological change. structure and performance of various sectors Impact of globalisation. Political Environment of Business : Business . Trade scenario.Choice of Technologies Appropriate technology.Trends in foreign participation in Indian business-Industrial PolicyExport . Industry. IFCI.social & cultural factor Inter-face between society and management .Globalisation Privatisation .Role of Manager in the social context.Money market . National Income .Significance of growing middle class .Import policy . SIDBI. The growth and development of public sector enterprises .Environmental awareness and scanning for business planning.Social consequences of technological change . significance and factors .Environment influence on business . methods of measurement Indicators of development.New areas of growth . Unit III Unit IV Unit V 10 .Technological Environment and its implications to business .

Unit I Relevance of Economics for business decisions .Demand Analysis .Elasticity of demand and its estimation .practical applications of cost functions .Bank Rate policy .Demand curve and demand function .monopoly power and its measurement .MBA106 MANAGERIAL ECONOMICS The objective of this course is to develop an understanding of the basic concepts. Imports. Selective Credit Controls Exchange Rate Management .regulation in practice .Demand Forecasting. CRR.pricing under perfect competition competitive equilibrium and economic efficiency . Open Market operations.Nash Equilibrium . Unit II Unit III Unit IV Unit V 11 .Indian Type of Cartel.pricing under monopoly .monopolist’s output decision .Break even chart . Liquidity preference.Concept of value Added Tax.cost function in the short run and in the long run . Monetary Theory and practice Quantity theory of money . tools and techniques of economics and their application to various areas of corporate decision making.market failures and rule of government .changes in SLR.Collusion and Cartel .Role of Managerial Economist and Business decision making .Aggregate Demand and Supply .Cournot Model .production function .Financial Markets .cost volume profit Analysis . Employment Equilibrium of the Keynesian Model solutions for income. This course also helps the students to appraise business around him and to develop skills relate corporate decision on the future prospects of business.cost concepts . National Income Accounting and their implication in business decision .Indian and International. Exports.objectives and Instrument of monetary policy.pricing under Oligopoly . Budget and Taxation . employment and interest rate . Market structure and price . wages and profits.Economics of scale and scope.Consumption.output decisions . Investments. Production and cost of production .Multiplier and Accelerator.

Materials Management .safety stocks . capacity measurements.work methods. Job cards etc.Vendor selection and rating.Specific management. route sheets.maintenance Management (including reliability concepts) .shop floor control .plant layout . work orders. Flexible manufacturing . Tools in production and operations management .Transportation model. Unit I.Quality Management. Unit II.Inventory systems for dependent demand .Managing supply chain .JIT . MRP II .square parts management .Design function.capacity planning . man and machinery . Plant location . Production Planning and Control . industrial dynamics.project Management.Master and detailed schedules. simulation queuing. Vertical Integration .productivity issues .Stores management . Quality control .Statistical Quality Control (including process control) TQM .Value engineering.its ingredients – 5 P’s of operations management -Material.Inventory Control .Economy of size .challenges due to globalisation – Lessons from Japanese and Chinese manufacturing. 14000 and SA8000 and other international standards – Quality circles.aggregate planning . Unit V. World class manufacturing . Unit IV.Inventory records Computerization in Inventory management. Unit III. 12 . work measurement techniques.development of MPS .ISO 9000.MBA107 OPERATIONS MANAGEMENT The purpose of the course is to introduce the students to the production and operations management function and stress its importance to the organisation in the context of the increasingly competitive situation and new advancements in operations management practices.MRP-I.Make / Buy mix. Production as a value addition process . Forecasting . Computer Based Integrated Manufacturing Systems .

Unit I Introduction to business research . cluster analysis . other methods of data collectionobservation .issues of precessions and confidence in determining sample size.types of validity.design .knowledge about research and managerial effectiveness .research relationship . ratio scales .parametric and non-parametric tests .nature of data to be gathered background information of the organisation. Sampling . interval. Measurement of variables .business research in the 21st century .types .reasons .report format. Data analysis and interpretation .code .oral presentation .categorization .choosing appropriate statistical techniques . discriminate analysis. Data collection methods .operational definitions .preliminary data collection .the manager and the consultant manager .editing data Handling blank response . sampling design and sample size. Importance of sample.MBA201 RESEARCH METHODS FOR MANAGERS The objective of the course is to equip the students with basic understanding of the research methodology and its application in management.theoretical frame work.SPSS.internal vs.reliability . factor analysis.getting data ready for analysis .major topics for research in business . Broad problem areas .dimensions and elements Scales .research proposal .integral part of a report . Reliability and validity .types of research .problem definition .need for Business research .definition .dimensions of operational definition and scaling.primary sources of data .nominal .building blocks of science in research .multiple regression.projective methods. The research process: An overview .analysis of interdependence .characteristics of well written reports contents .research and managers .goodness of measures .influence of uncertainty on the research. Literature survey . Data analysis Testing goodness of fit of data .Cronbach’s Alpha .guidelines.causal research . Unit II Unit III Unit IV Unit V 13 .Item analysis .conduct write up the literature review .deductive method case study.ordinal. The research report .handling questions .type of business research .explorative study descriptive .secondary sources interviewing questionnaire .multi variant analysis analysis of dependence . external consultant / researchers advantages and disadvantages .entering data.induction .

P. Sensitivity analysis. project time cost trade off-Resource Scheduling. Laplace criterion.principle of dominance-solutions in to linear programming. Transportation Problem: Formulation. Unit II Unit III Unit IV Unit V 14 . Unbalanced problems. Expected value of perfect information. PERT and CPM: Concepts of Network. Queueing Theory: M/M/1 Queue. Critical Path analysis. Decision under uncertainty: maximin criterion. Nature and significance of O. Simplex algorithm. Replacement Problems: Replacement of items that deteriorate with time. Decision making under Risk. Multiple optional solution. Simulation: Introduction to Simulation and modelling. Standard problems. Unit I Decision making with O. This course exposes the students to the significance of various scientific tools and models that are available in operations research. Minimax criterion.making is increasingly becoming more and more complex. Game Theory: Two persons Zero-sum game . Methods of solution: Enumeration method. Expected monitory value. Degeneracy. Concept of Duality. probability PERT Analysis. Methods of Solution (Initial solution by NorthWest corner Rule & Vogel’s method. Travelling Salesman problem.R.MBA202 OPERATIONS RESEARCH The objective of this course is to acquaint the students with applications of operations research to business and industry. MODI method for final solution). Unbalanced T. Simple Inventory Problems: Deterministic inventory with and without shortage. Decision Theory: Concepts of decision making.R. Use of software in solving problems is expected..R. Assignment Problem: Formulation. Hurvicz criterion..R. Linear Programming: Formulation of the problem. Degeneracy. Restrictions on assignments. Hungarian method. Methods of solution: Graphic method. staffing problem. Replacement of items that fail completely. Scientific methods in O. opportunity loss. Single period probabilistic inventory models with and without setup cost. Models and relevance of modelling in O. Decision . Decision environments.

conferences. meeting documentation. Publicity material. Invitation. written. Leaflets. Non-verbal communication. Types of reports. Video conferencing. Planning a talk. Electronic mail. body language. Process and Elements . types. Written communication.Skills and effectiveness. Order . principles. Barriers to communication. Letter of resignation.MBA203 BUSINESS COMMUNICATION Communication is the life blood for an organisation as it brings in all aspects of business together. para-language. Deductive & inductive logic. business letters . NLP. proxemics.use of AVAs. kinetics.principles of effective listening. visual etc.Appearing in interviews. conversation control. Case Analysis. conducting interviews.Circulars. Interviewing skills . The purpose of this course is to familiarise the students with the basic concepts of business communication in the organisational backdrop and the application for the extension of communication in business. presentations.Fax. Writing of reports. Persuasive communication .references.Classification of communication .Role.intrapersonal.execution and cancellation of orders. Negotiation skills. Appointment orders.offers and quotations.memoranda. Unit II Unit III Unit IV Unit V 15 . layout.Communicating digitally . news letters. Importance. Application letter . Business enquiries . Technology and communication . Reports. chairing. Notices and advertisements. Unit I Nature and purpose of communication. Visual communication . Group discussions. Internal communication . Business communication . Teleconferencing. verbal.resume . Listening . Letters of complaint. attending meetings. seminars.types. Oral communication . interpersonal. Principles of effective writing. Principles of effective communication. Extempore speech. non verbal.

Training and Development Transfers and Promotions .Definition .Recruitment and Selection .Role of Employees / Employers in the changing business scenario.Job Evaluation and merit rating .Induction and Placement .MBA204 HUMAN RESOURCE MANAGEMENT The Objective of this course is to provide the student the basic knowledge about the management of human resources and industrial relations.Discipline Employee grievance and their redressal. Unit II Unit III Unit IV Unit V 16 .Industrial Disputes Act.TQM .Personnel Management and Technological Change .Changing role of HRD in Management of Organisation.Industrial Employment Standing Order Act .role & functions. The focus is on organisation or enterprise issues in the management of human resources and the changing role of Human Resource and Industrial Relations.Industrial Relations in Public and Private Sector Organisations .Changing Role of Personnel Manager .Industrial Relations in the Present era .Human Resource Planning .Experience in different countries .Functions . Collective Bargaining .Theories of Wages .Workers Participation in Management .Changing Role of Personnel Management in India .personnel Manager .Current Trends in Human Resources Management.ILO and Tripartite Bodies in India . Industrial Relations .Problems .Human Resource Procurement . Unit I Personnel Management in Organisations .Trade Union Movement in India .Management of Change . Participation of Decision Making Process .occupational health.Trade Union Act .IR system in the Indian environment .Management of Trade Unions . safety and social security . Analysis and Designing of Jobs .Role of Quality Circles in TQM .Indian experience .Quality Circles .Recognition .Designing of Effective Performance Appraisal Systems Wages and Salary Administration . Performance Appraisal .Industrial Laws India .

Institutional borrowings .Accounting rate of return .methods of computing cost of debt. Role of financial market and financial institutions in India Source of Funds: long term .Bank financing of working capital. Capital Structure: meaning .Estimating financial requirements.Financial forecasting .Walter’s model .steps in financial planning .Retained Earnings.Debentures and Bonds .Cost of capital . Unit I Business Finance: Finance function .Dividend models .Net income approach .Lease financing .structure planning .Net operating income approach .Capital rationing .objectives of financial management . Management of the receivables and inventory .meaning and scope . Working capital Management: Management of cash.short term and medium term . equity and preference shares . Capital Budgeting: Capital budgeting process .Venture capital .Gordon’s Model .MBA205 FINANCIAL MANAGEMENT The objective of this course is to make the students understand various concepts in Corporate Finance.stock split .IRR . Unit II Unit III Unit IV Unit V 17 .Payback period .MM Irrelevance Approach.Estimation of cash flows .Project evaluation techniques .Factoring.Public Deposits .Traditional approach .Inventory Management .capital structure theories .project selection under rationing.Commercial paper .NPV method .Financial planning .cash dividend .optimum capital structure . Dividend Policy: Factors influencing dividend policy .stock dividend .weighted average cost of capital.meaning .MM approach . to familiarise them with techniques in financial management and focus on the institutional framework of Corporate Finance.stable dividend policy .Selection of projects .Equity shares preference shares .

Direct marketing.Demand estimation and sales forecasting .Fundamentals of strategic and marketing planning . Brand equity .Creating and delivering customer value . Physical distribution .branding. Evaluation of marketing programs . Marking mix .The marketing environment . Sales promotion.Marketing organisation.Retailing wholesaling and logistics .Advertising.Global Marketing – Green Marketing.demarketing-social responsibility of marketing-Marketing recent trends. Publicity. Personal selling.Managing marketing communication .Evaluation of Marketing concept . strategies . Unit I Marketing .Online marketing. analysing and presenting information for marketing decision making.Buyer behaviour The Indian consumer . Marketing Research .MBA206 MARKETING MANAGEMENT The objective of this course is to introduce the fundamental concepts and theories in the area of marketing and to assist the students in gathering. product mix. PLC. Product line.Targeting .Importance.Promotion mix .Product .Rural marketing -Designing and Managing Services - Unit II Unit III Unit IV Unit V Marketing ethics.Positioning . 18 .Selection and management .Pricing strategies and programmes.Retro Marketing.new product development. Scope .Customer Relationship Management International marketing.segmentation .

Ethical gap. Unit I Introduction to ethics – Definition of Ethics. Virtue.Emerging Trends in Corporate Governance Unit II Unit III Unit IV Unit V 19 . Ethical leadership – Whistle blowing – Trade Secrets.Influence of Organisational Culture in Ethics – Ethics Committee – Ethical Audit Corporate Social Responsibility – Social Audit – Ethics and Government – International Business Ethics. Liabilities.MBA207 BUSINESS ETHICS AND CORPORATE GOVERNANCE The objective of the course is to create a mindset of Value and Ethics among the participants and to help them implement the learned principles in their respective work place.Globalisation and Corporate Governance. Ethics in Marketing.Shaping Directorial Competence and Board Effectiveness-Corporate Disclosure and Investor Protection-Corporate Board Committees.Ethical dilemma. Ethics in Finance. Corporate Governance: Corporate Board--Attributes. Ethics and Value Importance of ethics and business ethics – Factors affecting business ethics. Responsibilities. Theories of ethics. Business Ethics. Virtue Ethics . Duties. Ethics in HRD – Ethics and Business Strategy .

body language and use of Presentation aids Written communication that includes project proposals. field works. articles.MBA 208 SOFT SKILLS TRAINING The objective of this subject is to foster an all round development of students by focusing on soft skills and also to make student aware about the importance. the role and the content of soft skills through instruction. telephone etiquettes etc. creative. perceptive. case studies. role plays. business letters Etiquettes that include: etiquettes in social as well as office settings. personality testing and feed back etc. debates and discussions. Feedback and assessment of activities like: Public speaking. analytical and decisive. 20 . communication. stress exercises. email etiquettes. motivating (inter personal and inter group). The topics to be covered during the 20 days theoretical and practical: Verbal Communication includes Planning. there will be a panel consisting of : Two professional experts and the head of the institution concerned. Risk taking skills Organising skills: Events management (There should be adequate exposure to demonstrations. There will be an expert panel drawn from the other universities offering MBA programme. notes taking and creativity. Listening and observation skills. 40 marks will be for the internal evaluation and 60 marks for the external component. team exercises. Perfect Interview.) There will be an external examination in the form of presentations by the students to assess their oral and written competencies. Improving Personal Memory. Group Discussion. brochures. Oral Presentation skills. presentations. Preparation Delivery. Time management skills. conceptual. newsletters. Problem solving and decision making skills. simulation of real life situations. Apart from the chairman. and practice. study skills that include rapid reading. knowledge acquisition. HR skills: leadership. games. negotiation. planning exercises.

Energy and environment .Participatory Environmental Management .national and international legislations .Wildlife .coastal and marine resources management Environmental Management Institution . institutions of environmental management.Ecology .managing the rural environment .nuclear waste management . Unit I Environment and its components .Agricultural .pollution pollution control .environmental audit.Economic development .sustainable agriculture sustainable forestry management .economic dimensions .Food chain .fisheries .sociocultural dimensions .stratosphere .integrated environmental management .legal framework .Hazardous wastes .alternate sources of energy.ethical and moral dimensions.eco friendly farming .hydrosphere .environment friendly .technological dimensions .environmental management systems .industrial waste management .Environmental legislations .managing the urban environment .cycling of materials in the ecosystem . Environmental degradation .academic and research institutions in environmental management.Forest .MBA301 ENVIRONMENTAL MANAGEMENT The objective of the subject is to introduce the concepts of environmental management that is becoming a major area of concern and also understand the dimensions.Lithosphere . Unit II Unit III Unit IV Unit V 21 .air quality management .atmosphere .Population growth .water resources management .private sector and civil society in environmental management environmental awareness . Development Management .sustainable development .green taxes .Climate change . Dimensions of environmental management .municipal waste management .Carbon credit.environment friendly products .biotic and abiotic environment .hospital waste management .governmental institution for environmental management .

impact .data structure.Introduction . Knowledge and information work .new approaches.data flow diagram . functions and development of information systems at different levels and functional areas of the organization.The challenges .A tool for management process.Organizational Foundation of Information Systems .Traditional tool and methodologies for quality assurance .Executive information system .Systems analysis and design. Data trends .lifecycle approach system implementation success and failure.knowledge .MIS concept .MIS application in manufacturing and service industry .GDSS .structured system design .Classification .System concept . Building decision support system .Ensuring Quality with information systems .Role of MIS .Implementation .marketing information system manufacturing information system .Information of Information System – General introduction to recent packages Unit II Unit III Unit IV Unit V 22 .Requirements for Data base systems .Logical and physical view of data . Unit I The Competitive Business Environment .Information Systems Components . Database Management System .decision making concepts.MBA302 MANAGEMENT INFORMATION SYSTEMS The objective of this course is to acquaint the students with the role.data structure.The process of developing DSS.Resources .Data Base Types . Development of MIS .financial information system .Contemporary approach to information systems .Individual and Organizational Model .EDSS.Human Resource information system .framework for developing DSS .prototype approach .work systems .MIS and decision making concepts .

Trade Union Act .Workman’s Compensation Act. Bills of Exchange.Sale of goods . Principles of Natural Justice. Company Law: Evaluation . Suits against Government . Contract Law. voidable. capital .time purchases and relationships with sale . Unit II Unit III Unit IV Unit V 23 . Unit I Administrative Law-Welfare State and Administrative Law: Delegated Legislation. fundamental rights and duties.Essentials of a Valid Contract . Laws relating to partnership.agreements to sell-contract for work .relating to business. meetings and resolutions accounts and audit. Law of Specific Relief. Negotiable Instrument Act . Preliminary ideas regarding Income Tax Act and Sales Tax Act and VAT. Acceptance and revocation. mortgage of goods . unenforceable and illegal contracts discharges of contracts .torts and contracts . promissory Notes.comparison of types of companies. Civil and Criminal procedures . Labour Laws . Judicial Review. Laws of Agency .Factories Act. Company Law etc. Contract Law: General Principles . Constitution of India. winding up . void. Injections.Communication. directors. Registration.Dissolution of a firm.Cheques.MBA303 LAWS FOR BUSINESS The objective of the course is to familiarize the students with important features of law relating to business like Administrative Law. Rights and Liabilities. I D Act.bailment.control of public undertakings.breach of contract and remedies.kinds of shares.different modes. and their relationship to business.conditions and warranties rights of an unpaid seller. It will also give them an exposure to laws like civil and Criminal Procedure. incorporation.

Integration.Analysing industry and competition .Environmental Scanning. intensive. evaluation and control.Auditing . portfolio analysis. operating and financial analysis. Strategy implementation .Role and functions of corporate board and top management in strategic management.MBA 401 STRATEGIC MANAGEMENT This course is aimed at providing the students with consistent framework across strategic analysis.strategic analysis -comparative cost analysis. Strategy review. functional level and corporate level -Constitution of Board . Strategy for non-profit organizations.strategic management process .Types of strategies . Strategy Choice-criteria and process-Routes for executing strategy. and defensive strategies .internal appraisal . Mission and business definition . Strategy and Social Responsibility.Role of organizational structure. strategy for entrepreneurial ventures and small business. techniques and cases.concepts.Using computers to evaluate strategies.strategic management at the business level. Unit II Unit III Unit IV Unit V 24 . Culture and Leadership. diversification. Unit I Basic concepts of strategic management . strategy formulation and strategy implementation. Strategy formulation.

Operating plans and financial plans .Franchising and franchisee's perspective.Defining an entrepreneur.Developing entrepreneurs -New ventures and Business Plan : Need for a Business plan .Success factors for small business. Life cycle of an entrepreneurial venture .Requirements for successful patent grants .working out working capital requirement . Unit I Small Business : meaning role .MBA 402 ENTREPRENEURSHIP DEVELOPMENT The objective of the course is to familiarize the students with the process of entrepreneurship and the institutional facilities available to an entrepreneur in India. Financing a new venture: Financing and its effects on effective asset management Alternate methods of financing .Registration of trademark .Need for marketing research .entrepreneurial traits . Unit II Unit III Unit IV Unit V 25 .Strengths and weaknesses .Marketing research of pre-start-up planning Sources of marketing research information . Acquiring an Established venture: Advantages and disadvantages of acquiring established business .Steps in the preparation of business plan .Components of feasibility plan .Government agencies assisting in financing the project.Implication of market research Marketing functions that new ventures must address . Feasibility Planning : Planning paradigm for new ventures .copy right and the concept of fair use .Stages of growth model Fundamental of a good feasibility plan .Concept of pricing .Protection of intellectual property.Marketing plan.steps in obtaining a patent .considerations for evaluation business opportunities Methods of valuing a business .Role of entrepreneur during various transition stages – growth.Establishing marketing and sales promotion infrastructure .Causes for small business failure .Venture capital and new venture financing .Relevance of marketing concept to new ventures .Dynamics of small business environment .Growth strategies .

knowledge. Introduction to the company 3. After collecting the necessary information from primary and secondary sources. results of Hypotheses tested. Project report: Chapter I: Introduction to the study: The contents of the chapter are: 1. tools of data collection. etc. research. Title of the project should clearly specify the objective and scope of the study. frequent visits to select companies / organizations and administering questionnaire / Interview schedules. Russel press Ltd. application of optimization techniques for business decisions. 4. At the end of the chapter. This should contain neatly tabulated results. the students are advised to discuss with their Project Guides for necessary directions on how to analyze the data. application of statistical tools. interpretation. Chapterisation Chapter II: Literature Review: Minimum of 25 quotes from the subject of study like: Carney (1998)1 has defined human capital as the skills. Scope of the study 5.MBA 405 PROJECT The Project in an essential requirement and integral part of the curriculum for successful completion of the programme. Interorganizational study. give the reference as: 1 Carney D (1998): “Sustainable rural livelihoods. testing of hypotheses if any. graphs 26 . The project aims at developing insight and capabilities in the students for in depth study. limitations. Based on the Project Guide’s advice. Statistical analysis. Research Design. Background of the problem 2. and then prepare a plan of chapterization to prepare a Project report. Limitations of the study 6. Period of the study. It should be specific and neither too vague nor centralistic. Methodology and Sample selection. Project Work should be either a Field Survey study. Nottingham. broad hypotheses put for testing. Selection of Project Topic: Project topic has to be selected with respect to the major specialization chosen by the student. sources of data. carryout necessary tabulation of data. Brief introduction to the research methodology: a. ability to labour and good health important to the ability to pursue different livelihood strategies. Comprehensive Case study on the functioning of a business organization. and analysis on a particular chosen/allotted topic. what we contribution can we make”: DFID.Objectives of the study. if any. computer systems development for business operations. Chapter III and IV: Empirical Results / Data analysis & Discussion : This chapter should contain a logical presentation of the empirical results after completing the data analysis.

“Business is Driven by Brands”. September-October 1985 pg-43-49. “Sales Promotion Management”. “Brands Hike Spends on Joint Promotions”. Abbot. A. Vol. etc.MDI Gurgeon 1994.6. This chapter should also give a brief list of conclusions drawn by the study and then provide necessary suggestions for the policy makers / managers on future course of corrective action. if any. A detailed discussion on the basis of results of analysis should be given in this Chapter. The thesis must be organized as above has to be neatly typed (with one and half line space) and submitted in hard bound form. Chapter V: Summary and Conclusions: This Chapter should focus on broad observations made by the study against each objective specified in the 1st Chapter.An insight for Indian companies”. Kureshi Sonal. Business Standard. A&M June 2000.J. Karen S.9. 2001. along with necessary interpretation. Srini Srinivasan. Quelch John. Business Horizons. The Indian Journal of Commerce. 1989.Liz.pp. 9. 65-81. August 2000. N.C. Business Horizons. 4. ““Action-Attitude model for global brand building. Parks. Madan. “Boosting Sales through New Product Benefits”. place of publication. Vyas Preeta. 2000. July-September 2007. details regarding its year of publication. “Avenues for Joint Sales Promotion in India”. Englewood Cliffs. P. There will be an external viva voce conducted by the university and the entire component is external with the chairman of the board and function wise external examiners (minimum of two external to judge a candidate) conducting the evaluation where the projects will be evaluated for 100 marks and the project viva voce will be for 50 marks. Bibliography Each reference should give the details regarding the author(s).”Two Could be Mightier-Than Just One in Promotions”. 10. A comparison of results with earlier studies may add novelty to the work. Advertising Age 1980. 5.51 (May 5). 6. the title of paper / book. S-23. 27 . 3. 7. You may type only one side of the page.and figures. Few examples are as follows: 1. Annexure: Every Project Report should contain necessary annexure wherein the Proforma of Questionnaire / Interview Schedule should be enclosed in original.Rajan Varadharajan. “Concept and Strategy guidelines for Designing Value Enhancing Sales Promotions” Journal of Product and Brand Management. 350p. 2. Hormuzd. Use only A4 size paper and the report may be within the range of 100 -130 pages. Cravens. The marks will be submitted confidentially to the Controller by the Chairman of the board.1993. No. S-21. “Strategic Brand Valuations”. At the end of the fourth semester. All observations should neatly be bulletined along with suitable captions. “Joint Sales Promotion: An emerging Marketing Tool”. 8. the colleges will have to send their project reports based on functional specialization and the same will be evaluated by the external examiners. Drugstore News. name of the publishers / name of the Journal in case of a research article. Chandrasekar.Prentice Hall. Chandrasekar. A peper presented at AIMS.Martin.

skill development and application in real life situations.MBA 406 COMPREHENSIVE VIVA-VOCE This is done to assess the students of their understanding of the concepts. theories. knowledge assimilation. This will encompass all the subjects studied by the student during the two year period. 28 . This will be conducted along with the project viva voce examination where the marks will be 50.

III SEMESTER IV SEMESTER 29 .LIST OF ELECTIVES: Students are allowed to specialize in single functional area or two functional areas with a condition that in an institute there should be a minimum of 10 students opting for a subject.

MARKETING: 3M1 Advertising and Sales promotion 3M2 Sales Management 3M3 Consumer Behaviour 3M4 PR and Customer Relationship Management 3M5 Product Management 3M6 International marketing 3M7 Services Marketing FINANCE: 3F1 Security Analysis and Portfolio Management 3F2 Project Financing 3F3 Management of Financial Services 3F4 Corporate Restructuring 3F5 International Finance 3F6 Investment banking HUMAN RESOURCES: 3H1: Human Resource Development 3H2: Organisation Development and change 3H3: Roles identity and Career management 3H4: Group Dynamics and Team building 3H5: Human Resource Counseling 3H6: Industrial Relations and Labour laws SYSTEMS: 3S1: System Analysis and Design 3S2: Software Engineering 3S3: Object oriented programming 3S4: Software Project Management OPERATIONS: 3O1: Supply chain management 3O2: Total Quality Management 3O3: Purchasing and Materials Management INTERNATIONAL BUSINESS: 3I1: International Business Environment 3I2: International advertising 3I3: International marketing 3I4: International Finance 3I5: International Logistics Management Marketing Electives: MARKETING: 4M1 Marketing Research 4M2 Retail Marketing 4M3 Logistics Management 4M4 Brand management 4M5 Entrepreneurial marketing FINANCE: 4F1 Financial Derivatives 4F2 Personal Financial Planning 4F3 Commodities markets 4F4 Management Control Systems 4F5 Strategic Financial management HUMAN RESOURCES: 4H1: Global HRM 4H2: Performance Management 4H3: Personality and Managerial Performance 4H4: Conflict resolutions and Negotiations SYSTEMS: 4S1: Knowledge management 4S2: Internet Programming and Web design 4S3:Business Intelligence and Data Warehousing OPERATIONS: 4O1: World Class manufacturing 4O2: Technology Excellence 4O3: Technology management INTERNATIONAL BUSINESS: 4I1: Global HRM 4I2: Export Import documentation and procedures 4I3: WTO and Intellectual Property Rights 3M1 Advertising and Sales promotion 30 .

Media Research Creative Strategy. Advertising Budgeting. scope-Sales promotion mix . Selection of an advertising agency Sales Promotion: Definition. Concepts.Developing Sales promotion campaign -Implementation of sales promotion campaign .Sales promotion Budget and Sales promotion evaluation .Future of sales promotions. Advertising appeals. Models of Marketing Communication. Compensation of advertising agencies.Effect of sales promotion on brand equity . Media Planning and Strategy. Advertising Planning and Objectives. Creation process – Television and Print advertisements.Future of Marketing Communication Unit II Unit III Unit IV Unit V 3M2 Sales Management 31 . Brand Equity. Creative tactics and format. Types of advertising agencies.The objective of the course is to assess the numerous communication alternatives employed by organizations today and explore of the role communication plays in building and sustaining brands.Trends is sales promotions. Marketing Communication Mix. Advertising research Advertising agency – function. Evolution. Unit I Integrated Marketing Communication – Definition. Ethical and Social issues in Marketing Communication Marketing Communication Planning. organisational set-up.

situational selling. developing. Specific situations – Closing: tactics methods – followup. Evaluation and control: Performance Appraisal – Sales budget – Sales Quotes – Systems approach – Sales Management audit – Sales analysis: sales related. Methods. activity related. activity related – Determinants of sales person performance. content. sources of sales recruits. Policies. designing territories. Unit III Sales organization: Types sales potential – Determining the sales force profile – Product market analysis – Determining the sales force size – Territory management: Accounts and sales potential salesperson workload. execution. Problems in screening and selecting the applicants – Sales targets: Quantitative & Quantitative methods. 3M3 Consumer Behaviour 32 . Unit II Selling Process. training the dealer salespersons and evaluating the training programmes – Leadership and supervision – Compensation: Objectives. Unit IV Sales force management: Recruitment and Selection: Job analysis. Strategies under competitive settings – Evaluation of personal selling Vis a Vis other components of promotional mix. Unit V Training: Planning sales force training methods.Prospecting: Steps – Preapproach: Objectives. showmanship – Handling objections: Attitude. Unit I Selling and Marketing concept – theories of selling – New business Vs serving business – Consumer goods selling – Industrial selling – International selling – Retail selling – Classification of sales people – Characteristics of sales people – Personal selling: Objectives. remuneration methods. methods – The presentation: strategies. Job specification and Job description.The purpose of this paper is to acquaint the student with the concepts which are helpful in developing a sound sales and distribution policy and in organizing and managing sales force and marketing channels. Types of objections. Sources – The Approach: objectives. cost related. incentives – Motivating the sales force – Sales meetings and Sales Contents. Manpower Planning. strategy. reasons and procedures and assigning to sales persons-routing –time management.

Social Group and family.Motivation and involvement. information seeking process. life style Individual Determinants of Consumer behaviour . Factors influencing the Consumer Behaviour -Culture. Attitudes and Changing Attitudes Diffusion of innovations – Innovation and Adoption of new Products-Consumer Decision Process: Problem recognition.The basic objective of this course is to develop and understanding about the consumer decision-making processes and its applications in marketing function of firms. perception. Purchase process and Post Purchase Process – Models and utility UNIT V 33 . learning. Behaviour modifications. Personality and self-concept. Social Class. Understanding the Research framework in Consumer Behaviour and the use of Consumer Characteristics in Market segmentation. UNIT I UNIT II UNIT III UNIT IV Consumer Behaviour and its linkages with the decision making process in Marketing Management. Information evaluation Process.

International Public Relations-Nonprofit Organizations .Consumer Behaviour principles – Organisational buyer behaviour. events.Media Relations. public service activities.Public relations process. Market research.Functions of Public relations .Understanding buyers expectations – building customer loyalty – types of loyalty-influencing factors-loyalty ladder-significance of loyal customersimpact of lost customers – computing cost of lost customers – Customer Lifetime ValueCRM: Definition and Concepts – The importance of effective CRM strategies as an integral part of effective marketing strategies .The Individual in Public Relations.Understanding and managing customer expectations – Developing customer confidence.3M4 Public Relations and Customer Relationship Management This paper is intended to introduce the importance of public relations as a promotional tool and also explain the importance of CRM.PR Campaigns . Data warehousing and data mining-Segmentation and targeting – Identifying cost effective external information sources : Published data.Corporations. news.Ethics and Social Responsibility. Unit I Public Relations .Public Relations Departments and Firms.Research & Evaluation in Public Relations – Future of PR Unit IV Relationship marketing.The nature of "The Public" and the Role of the Media . sponsorships. Unit III Program Planning.The History of Public Relations.Defining Public Relations.Public Opinion and Persuasion .Public Relations vs.Politics & Government. Unit V Principles of customer research – Using internal information sources-Using customer data. Using the Internet.Building relationships by adding value to customers cost effectivelyManaging customer contact strategies – Dealing with difficult situations –Measuring performance of CRM – Future of CRM. Unit II Marketing Public Relations: publications. Advertising.Creating a Public Relations Plan. identity media-Types of PR Work . speeches. 3M5 Product Management 34 .

Packaging methods and strategies .organising the product teams .Brand equity measurementMethods followed in Indian context.Product Plans Components product plan .Brand stretching .New product demand forecasting models . Brand management: Strategic issues in brand management .Diffusion of innovation cycle .product differentiation .Demand forecasting .Product line . product positioning . Relevance and principles.Brand equity .product positioning and differentiation strategies . Unit II Unit III Unit IV Unit V 35 .Diffusion and adoption process .Brand extensions . Brand naming process .Future of Product management. New product development: Stages .Kinds .Industrial and consumer innovations .Components of brand equity and explanations . mistakes.Concepts.additions alterations. Unit I Product Management : Introduction and Importance.Explanations of stages .Product Policy .Product management audit .Role of product Manager in different industries .The purpose of this course is to familiarize the students with the concepts and strategies involved in product management and branding.product lifecycle . and deletions. Success and failures.Perceptual mapping.Product portfolio modelsCriticisms to portfolio methods .Development in portfolio methods . Co-branding: Branding Positioning .New product launch: strategies.Market Segmentation.

Economic environment. Instruments of Payments .Registration of Exports. International institutions .Fiscal and Non fiscal barriers Non-tariff barriers. UNCTAD. Commodities Boards etc. WTO. Production and Clearances of Goods for Exports.Definition. Export Promotion Councils.Open Account. International Product Life Cycle. Institutional Infrastructure for Export Promotion. procedural. Procedure and Documents . legal. Unit II Unit III Unit IV Unit V 3M7 Services Marketing 36 . Unit I International marketing . International Marketing Mix and Decision Making . Insurance Negotiation of Documents. Free Trade Zones. Pricing Strategy and Distribution Strategy. cultural. Nature: Distinctions between International Trade. India and World Trade. Letter of Credit . Customs Union. Marketing Research and Information System.3M6International marketing The basic objective of this course is to acquaint the students with environmental. marketing and Business. International Marketing Environment . institutional and decisional aspects of international marketing. Product Policy. Important and Export Policy.Identification of Markets. Public Sector Trading Agencies. IMF. Shipping and Transportation.World Bank. Market Analysis and Foreign Market entry strategies.Export Finance. Economic communities. Export Quotations.Political. Planning for International Marketing. Promotion Strategy. Constraints on International Marketing . Bills of Exchange. Common Markets.

Articulated and Exciting Attributes .customer satisfaction . Unit II Unit III Unit IV Unit V 37 .guarantee.Service Marketing mix.Structure and growth . Unit I Role of service sector .design and analysis. transport services. business schools. Consumer behaviour in services . Segmentation / positioning / differentiation and retention strategies applicable to service marketing .Services marketing triangle.The objective of this course is to develop insights into emerging trends in the service sector and tackle issues involved in the management of services.measuring customer satisfaction surveys: . classification of services . Marketing of banking services. delivering and performing service . Creating. customisation of service .gap analysis . Expansion of marketing mix .Distinctive marketing challenges and need for separate marketing strategies.service recovery and problem solving .Pricing promotional mix and communication Efforts.role of technology.quality perceptions in services . People.Recent rends in service sector Characteristics of services . financial services.Service blue prints .Basic.Components and tangibility spectrum . care taking etc. tourism. Delivery of services through intermediaries.customer expectation and customer perceptions .relationship marketing .employee role of service marketing . hospital care and cure marketing. consultancy. Process and physical evidence.

Market segmentation and positioning. Industrial Marketing Research – Export Marketing Research – Ethical Considerations in Marketing research – MR & IT – Online research. data warehousing and data mining – Marketing Information System. product development. Tools and Techniques in the Marketing function. Unit I Marketing Research – Applications. Data collection – Primary data collection – questionnaire design – Secondary data – scaling techniques – sampling designs – Interviewing. Applications of MR – Sales analysis and forecasting. Limitations – Organizing the marketing Research function – The Research Process – Types of research design. Test marketing. Data processing – Data analysis – Testing Hypotheses – Bivariate analysis – Multivariate analysis – Experimental designs – Report writing. Unit II Unit III Unit IV Unit V 4M2 Retail Marketing 38 . Advertising research.4M1 Marketing Research This course is designed to acquaint students with the application of Research Principles.

recruitment.SCM.retail information systems.effective communication.growth of retail formats –high street and malls.retail pricing. selection and training.management of service & quality in retailingworld retail scenario.inventory control.store location-location analysis.mall management Unit II Basics of marketing. reasons and typologies for international expansion Unit IV Retail promotions. unorganised retailing .store design and visual merchandising-breakdown of retailing as a product.CRM-retail finance.The objective of the course is to provide a foundation for an understanding of the various dimensions of Retail Management Unit I Introduction –Theories of retailing.warehousing.retail statutory obligations.issues and challenges.retailing functions and need and scope of retailing in India-organised vs.tax systems for retail-consumerism & ethics in retailing-corporate social responsibility Unit V Retail human resource management.supplier relations – logistics in retailingmerchandise buying & management.franchisee operations-international retailing-motives.store positioning. changes and trends in retail marketing Unit III Store operations management.growth of non store retailing-retail database marketing – impact of globalisation on retail management future of retailing 4M3 Logistics Management 39 .developing countries.specialised training.need to understand consumer behaviour – store formats.

standard business logistics methodsRepair or replace decisions . Unit I of the unit is to enable the student with the person who is managing.Alternative ILS solutions and Life Cycle Costs .. Unit IV Unit V 40 .Major elements of ILS and need for an integrated approach-Logistics Support Analysis-The purpose of LSA. the introduction of a complex system to the into Introduction to Logistics Management-The importance of logistics management for whole-of. or interact logistics aspects of operational service.Industry as a participant in the logistics effort. Unit II Unit III .life costs control-Logistics management in the capital procurement process.computer based methods.The main objective manage.Warehousing locations in business logistics -Storage and distribution as issues for logistics managers in the logistics strategy. its operation and limitations. Planning logistics management activities to coincide with other project management areas.Assessment and life-cycle implications.Transportation: methods. Logistics Information Systems. Integrated Logistic Support (ILS) concepts. issues and future. Re-ordering and economic order quantities . including Computer-aided Acquisition and Life-cycle Support (CALS).

words and shapes .brand halo . brand naming.brands and wealth creation .brand building .copyright .brand as business asset .brands in mergers and acquisition .registered designs .sensory brands and smell in brand design brands and taste .global brands .what makes brands great .classification of brands .Colour in design .power of logo . Unit III Brand positioning .Trademarks .Trade mark.keys of branding .line influence on a growing brandUnit II Perceptions and branding: .brand platform .revitalised brands .financial value of brands .Brand design .brand leadership .Sound in brand design .opportunity modelingUnit IV Brand protection .reception .brand and customer protection.social value of brands .what brands communicate.challenger brands .changing face of customer.audio logos and jingles .public relations perspective .strategic brand management.brand audit .4M4 Brand Management The purpose of this course is to introduce the concepts behind branding.Visual identity .Asian brands .brand story. Unit V Globalisation and brands .verbal identity .Who really holds the power .Definitions .brand experience brand communication . and explain the methodology of brand equity and the importance of branding for an organisation.Brand planning .emotional benefits of branding .approaches to brand valuation.brand and touch .creating a new mark .changing customers .brand decline .brands on the balance sheet .portfolio audit .customer contact points . Unit I What is a brand: . brand positioning etc.brand creation .emotional branding perceptions .brand building skills.brand sustainability .brand architecture .brand reflection . 4M5: Entrepreneurial marketing 41 ..

The role of marketing in entrepreneurship. Entrepreneurship in personal selling –pricing the products – media and promotions – viral marketing – buzz marketing. Database management and entrepreneurship. The role of entrepreneurship in marketing. Emerging trends in marketing. Finance Electives: 42 . From sales to customer equity. the internet. This course will examine concepts from each of these two areas to determine how they apply to. Marketing and resource leveraging. Innovation versus imitation strategies. From transaction to partnerships. and how they can aid the practice of. Speed as strategy: Entrepreneurship. Marketing and (product and business) failure Unit IV Branding and the entrepreneurial venture. Marketing strategies for entrepreneurship. and new ventures. logistics and customer service – Scope in India and developing countries.This course will explore how marketing and entrepreneurship affect and are affected by one another.Product innovation: types and structures.Entrepreneurship and the salesforce. The role of marketing in facilitating the development of networks. Emerging distribution channels for the entrepreneur. the other. Why marketers resist innovation. What are guerrilla and entrepreneurial marketing? Unique aspects of marketing in entrepreneurial ventures. Unit II Linking marketing orientation to entrepreneurial orientation. From mass marketing to relationship marketing to one-to-one marketing.guerrilla marketing Unit V Marketing.The Entrepreneurial Marketing Plan. Unit I The new marketing: 21st century conceptualizations of the marketing functionThe changing role of marketing in organizations. Marketing as an entrepreneurial activity. Sinking and missing the boat: marketing and risk. Unit III Estimating market potential for new opportunities. The role of marketing in the new product development process.

3F1 Security Analysis and Portfolio Management The objective of this course is to give the students an in-depth knowledge of the theory and practice of Investment decision making process and portfolio management.portfolio performance evaluation.futures .online trading .mean variance criterion (MVC) Nature of investment risk . Asset allocation and security selection. Valuation of fixed income securities . Portfolio-Introduction .MVC and portfolio selection .Mechanics of investing .Economic Analysis .Term structure theories-Common stock valuation .constructing the efficient frontier . applied valuation technical analysis – theory – flow theory. Binomial option pricing model . Unit I Introduction to investments .Fundamental Analysis .performance evaluation. Risk and return.mutual fund types . index futures .equity bonds. Unit II Unit III Unit IV Unit V 43 .different valuation models . efficient market hypothesis. Impact of fiscal & monetary policy on investments. comparison of investment products. valuation of options. discounted cash flow models. Security Analysis .dematerialisation Depository services .stock futures hedge funds.secondary market .Industry analysis company analysis measuring earnings.Application of market model in portfolio construction. new issue market .options .Book building process .Markowitz portfolio theory . Securities Money market instruments .listing .constructing the optimum portfolio .Govt.investment planning & policy.portfolio of two moky securities . APT . forecasting earnings. earnings rating.AS security portfolio . pricing.mutual funds model derivative instruments .Black scholes option model.commodity futures. investment process – Investment alternatives .Bond valuation and yields .dividend and value of options.Nature and scope of investment decision . Operations of Indian stock market and Bond markets. CAPM.Bonds duration and yield analysis .

Project Exports. Definition of Industrial Sickness .Finance Leverage . financing agencies. Appraisal for term loan and Working Capital. Economic appraisal. Appraisal for leasing projects-Lease Evaluation . Financial appraisal. Cost and Means of finance-Cost of Project. State Financial Corporation in Refinance scheme for project finance.3F2 Project Financing The basic purpose of this course is to understand the framework for evaluating capital expenditure proposals. Club facilities. working capital financing. Unit I Introduction to projects: project report.Appraisal for Hire purchase facility Appraisal for venture capital . Development banks. Technical appraisal. Traditional method and Nayak Committee recommendations preparations of appraisal report.Commercial appraisal. Industrial sickness and Rehabilitation. Tandon. Loan syndication.Sick Industries Companies Act (SICA). steps involved in a preparation Project Reports.Identification of Sickness.Debt Capital . Bills.working capital finance. Credit monitoring arrangement. Viability studies . Chore Marathe committee recommendations. their planning and management in the review of the projects undertaken. BIFR. overdraft.deferred payment guarantees.Appraisal of international projects . Consortium finance. financing of SME Units.Expert pre-shipment and post shipment. RBI guidelines on tern loan. Means of Finance-Share capital .Term Loans -Non fund based credits .lines of credit . structure cash credit.rehabilitation programmes . steps involved in appraisal. Co-acceptance facilities. content of Project reports. Financing of sick industries Recovery proceedings.Commercial Feasibility. Commercial Banks. Unit II Unit III Unit IV Unit V 3F3 Management of Financial Services 44 . Economic and Financial viability. Bill finance –Factoring – Forfeiting .International CAPM. RBI guidelines in DPGS and BCF . Liquidation Debt Recovery Tribunals. causes of sickness . out of court settlements. Appraisal of Project . RBI guidelines.Capital Budgeting Decisions . consultancy services.

Regulatory and supervisory frame work .Internet Banking .distribution channels customer care and quality .market research .Mutual funds .Distinctiveness of financial services . SEBI.Hire purchase finance . Retail financial services .financial systems and markets .supervision and regulation of banking companies in India .pricing strategies for financial products .characteristic of the consumer of financial services segmentation of financial services markets . Financial services marketing .marketing of banking services .Consumer credit .Regulatory/ Institutional / and Environmental constrains.Electronic fund Transfer .housing finance .merchant Banking .Portfolio management services .Broking services . and Ministry of Finance.Retail financial services .financial institutions changing technologies and regulations .leasing .This course is intended to familiarise the students with the various financial services and their role in the financial system.credit cards Debit cards -smart cards .finance Bill and financial services .personal tax counselling .factoring and forfeiting securitization .functions regulatory and supervisory guidelines and procedures .Banking services . Govt. product design . Unit I Introduction to financial Services . corporate Insurance.characteristics of services .principles and techniques. financial services market mix.Corporate financial services . sales and service outlets in western and emerging economics.automated Teller Machines . Corporate financial services.Non banking financial companies.credit rating services .Virtual Banking. Unit II Unit III Unit IV Unit V 3F4 Corporate Restructuring 45 . organizational frame work .venture capital services .The management and development of financial services.development and test marketing in financial service sector .concepts.Financial Intermediaries .Electronic clearing .Role of RBI. Nature and Scope in India . of India.marketing of insurance products.advertisement and sales promotion of financial services .

(DCF under different growth rates) relative valuation using different ratios and multiples. Merger – types and characteristic. need. corporate control and LBO. Post-merger valuation. poison pill defense.This course introduces to the students a broad range of financial restructuring techniques that can be applied to improve business performance. and model of restructuring. under scheme of arrangement by voluntary winding up.Difference between de-merger and reconstruction.Criteria of success. modes of de-merger – by agreement. global and national scenario. Antitake over amendments. Theories of Mergers: Efficiency theories and non-efficiency theories. tax aspects.Post-merger re-organization: Accomplishment of objectives. Unit II Unit III Unit IV Unit V 3F5 International Finance 46 . coercive offensive defense. Mergers and Acquisition: Motives behind M&A -rationale behind expansion and diversification through M&A. profitability. estimation of terminal value. valuing operating and financial synergy. tax reliefs. Corporate de-mergers / splits and divisions. measuring post-merger efficiency. documentation. reverse. gains to share holders. taxation. Revival and Restructuring of Sick Companies: The problem of sick industries and their survival with special reference to the law relating to sick industrial companies. role of industry life cycle. Procedural & Legal Aspects Relating to Merger and Acquisition and Takeovers: SEBI guidelines. economic and financial aspects.merger. major types of mergers – managerial & financial synergy of mergers. scope. Case discussion help illustrate how various corporate restructuring approaches may be used to increase firm value and highlight characteristics of potential candidates for different restructuring techniques Unit I Corporate restructuring: meaning. factor in post-merger reorganization. Takeover Defenses: Financial defensive measures. Indian scenario.Valuation of shares and firm : Valuation approaches – DCF valuation models and FCF modelsFCFF and FCFE.

The objective of this course is to provide the students an overall view of the international financial system and how multinational corporations operate. Unit I Fundamentals of foreign exchange - need for foreign exchange - definitions international trade and foreign exchange - gains from international trade international finance - gains from international capital flow - globalization of markets. Exchange rate mechanism - types of exchange rates- factors affecting exchange rates and forward rates - types of quotation - rules for quoting exchange rate regime in India - evolution, development and present status - theories of exchange rate determination - exchange rate forecasting. International Monetary System - Gold Standard - Bretton Wood System and Subsequent International Monetary Developments - Floating Rate Regime - Role and Functions of International Monetary Fund and World Bank - European Monetary system and Euro Balance of Payment - India’s Balance of Payment position Elements of open Economy. Capital and Current Account Convertibility Fundamental parity relations - purchasing power parity covered and uncovered Interest Rate parity - International Fisher Effect. International Financial Markets - Segments, Participants and Dealing Procedures Classification of Markets - Borrowing and Investing in International Financial Markets. Instruments and Institutions - Foreign Exchange Market in India - Evolution and Development - Major Centres - Classification - Interbank and Customer Markets - Regulatory and Supervisory Framework - Role of RBI and FEDAI - FEMA and Exchange Control Regulations. Foreign Exchange Risk Management - Defining and Measuring Risk and Exposure Types of Exposures - Accounting of Foreign Exchange Transactions - Hedging, arbitrage and Cover Operations - Hedging with Foreign Exchange Contracts Booking, Early Delivery, Extension and Cancellation of Forward Contracts - Inter Bank Dealings - Swaps and Cover Operations - Forex and Money Market Operations - Currency and Funds Position - Foreign Exchange Dealings and Risk Management Risk Control and Risk Management System - Hedging with Derivatives - FRAs Swaps Futures and Options.

Unit II

Unit III

Unit IV

Unit V

3F6 Investment Banking 47

To orient the students with a fundamental understanding of the role of Investment. Banks and how they operate and to provide a framework for analysis of the various businesses of an investment bank. Unit I Overview of Investment Banking: Meaning of investment banks, services/ functions of investment banking, regulatory & structure of investment of banking, nature and scope of present day investment bankers. Money Market: Growth of money market in India, its structure and institutional developments, new money market instruments and framework of money markets – call money market, commercial paper, short- term deposit market, treasury bills market, gilt-edged securities market, certificate of deposits, repos; regulatory authorities and guidelines, regulations governing money market and its instruments. Capital Market: An introduction, meaning and significance of capital market, capital market v/s money market, market players- investors and companies, security laws/regulatory framework for governing Indian capital market, an over view of international capital market. Debt and credit market: Types of debt, design of new debt/fixed instruments; fixed Income security valuation : Risk associated with fixed Income securities-various kinds of risks , classical theory of interest yield curve , yield spread , Z theoretical determinants of shape of yield curve, terms structure of interest rate, analyzing terms structure and its effects connected theory and hypothesis; Bond Valuation and Bond Management Strategies: Bond valuation – bond written, prices and their movements, understanding systematic and unsystematic risks in bond, bond valuation, YTM Management of IPOs: Primary market in India and abroad, current developments and professional ethics, procedural aspects of primary issues- banker, broker, registrar & allotment to the issue, due diligence of prospectus or letter of offer, role of various operations in the success of issue, pre-issue decision making and management, SEBI guidelines for public issue.

Unit II

Unit III

Unit IV

Unit V

48

4F1 Financial Derivatives

The objective of the subject is to make the students understand the ways of Adopting existing financial Instruments and processes like options and futures to the changing world.
Unit I

Derivatives Markets – Forwards, Futures, Options, Swaps – Role of Derivatives Markets -– Linkages between spot and Derivatives Markets – Criticisms of Derivatives Markets- evolution of derivates in India vis a vis other countries. Forward and Futures: Market Structure – Types of Future Contracts – Pricing principles – Futures Hedging strategies- Options markets – Options pricing principles, Binomial Models – Black-scholes Model,Option Strategies. Currency Derivatives: Currency forwards – Currency futures – Currency options – Pricing – Trading Strategies- Interest Rate Derivatives- Interest Rate Futures – Forward Rate Agreements – Swaps – Options – Swaptions – Term Structure and pricing principles – Trading Strategies Debt Markets and Equity-related Instruments - Fixed Rate and Floating Rate Instruments – Adjustable Rate Mortgages – Zero Coupon securities – collateralized Mortgage Obligations – Junk Bonds – Equity options – Equity warrants – Pooled Investment Vehicles – Index futures and Index options Hybrid Securities-Interest Rate / Foreign Exchange Hybrid – Interest Rate / Equity Hybrid – Currency /Commodity Hybrid – Rationale for Hybrid SecuritiesAsset Liability Management- Foundation concepts – Margin Managements Spread Lock Strategy – Gap Management Strategy – Total Return OptimisationEthical aspects

Unit II

Unit III

Unit IV

Unit V

49

4F2 Personal Financial Planning

The objective is to understand the potential goals a client may have, help them enunciate their goals and evaluate strategies to help clients achieve their goals
Unit I Establishing client- planner relationships - issues and concepts related to overall financial planning process, as to the client -services provided, the process of planning, documentation required, and disclosure statements Unit II Gathering client data and determining goals and expectations- Determine client's personal and financial goals, needs and priorities- Analyse Client Objectives, Needs and Financial Situation. Unit III Developing appropriate strategies and presenting the financial plan- Client's risk tolerance-Assessment of options. Unit IV Implementing the financial plan- Assist the client in implementing and recommendations -Coordinate as necessary with other professionals -investment advisors, stock brokers and insurance agents Unit V Monitoring the financial plan- Review the progress of the plan with the client -Discuss and evaluate changes in client's personal circumstances -Review and evaluate changing tax law and economic circumstances - Make recommendations to accommodate new or changing circumstances

50

Products.4F3 Commodities Markets The purpose of the subject is to equip the students with the knowledge and skills required for dealing in Commodities Market. global derivative exchanges. kabra committee report. types of commodities traded on NCDEX. order types and conditions. application of commodity derivatives markets/ hedging. and commodity derivatives. trading on the NCDEX and MCX plat form. commodity specific issues. basics and pay off. entities in the trading system. Participants and functions.Regulatory framework and accounting and taxation issues. Settlement and Risk Management: calendar and settlement schedule. Unit I Introduction commodity derivatives : Definition of derivatives. bye-laws. Unit IV Commodity stock exchanges : the NCDEX and MCX plat form – NCDEX exchange membership. exchange traded V/s OTC derivatives. types of derivativesfinancial derivatives. trading system. the future basis . rules regulation. types of instruments( futures and options ) types of commodity futures. Position determination settlement mechanism and price. commodity exchanges in India( regional and national ) commodities permitted for trading. the costs of carry model. instruments available for trading. trader work station. 51 . Unit III Pricing and application of commodity derivatives : investments assets V/s consumption asset. speculation and arbitrage.contract specifications. Unit V Clearing. margining final settlement and exception handling. exposure limits. Unit II Commodity derivatives : difference between financial and commodity derivatives.

Approaches to budgeting : Engineered and Discretionary costs . Economic Value Added.Management Control Systems in Service Sector vis-à-vis in Manufacturing Sector Unit IV Financial and Non-financial performance measures -Balanced Score Card (Rock Water's Model). Management Control and Operational Control .Types of Responsibility Centers . Unit I Characteristics of Management Control System .4F4 Management Control Systems The objective of this subject is to understand the control systems in organisations and to understand the performance measures effectively.Budgetary Control as a tool for Management Control Systems . Capital Budgeting and Ratio Analysis as a tool to management performance measurement .Strategic Planning.Principles and Objectives.Functions of the Controller Unit II Responsibility Centers .Related numerical problems . Internal Audit and Cost Audit .Relating system to organizational objectives .designing and implementation of control Systems 52 .Converting corporate vision into a long-range plan Input Output Relationship.Expense Centers.Management Audit . Profit Centers and Investment Centers . Discretionary and Committed Costs .Return on Investment. Unit V Introduction to Audit Function as a control tool covering Financial Audit.Long Range Planning .Goal Congruence .Evolution of control systems in an organization .Engineered.Cybernetic Paradigm of Grissinger .Benchmarking and Total Cost Management Unit III Transfer Pricing (Market based and Cost Based) .

Unit V Financing strategy: Hybrid securities namely convertible and non-convertible debentures. 53 . fiscal incentives.9s model for SFM. and accounting considerations. Unit II Investments Decisions under Risk and Uncertainty: Techniques of investment decisionrisk adjusted discount rate. Unit IV Leasing: Meaning.Reasons for Strategic Failures in mergers/acquisitions/Joint Ventures. Unit I Financial Policy and Strategic Planning: Components of financial strategy. Option financing. Strategic planning process.Corporate strategy and high technology investments Unit III Expansion and Financial Restructuring: Mergers and amalgamations .4F5: Strategic Financial Management This subject will deal with financial policies and the decision making at the top level pertaining to finance. Corporate and distress restructuring. deep discount bonds. certainty equivalent factor. Venture capital: Concept and developments in India. reasons for merger. Process and methods of financing. Evaluation of lease from the point of view of lessor and lessee.costs and benefits. Objectives and goals. tax considerations. types. Evaluation of merger proposal. Determination of swap ratios. convertible preference shares. statistical method.corporate restructuring. warrants. secured premium notes. sensitivity analysis and simulation method. convertibles and exchangeable. benefits and cost of merger. legal procedure for merger.Meaning of SFM. Lease versus buy decision. importance.

training.Basic approach in TNI. on the job and off the job training methods. non-formal Practical/Case studies use of audio visual aids in methods of development- Unit IV Unit V 54 . criteria of methods selection. occupational & organisational levels. The course also emphasis the value of developing training programmes that relate training to the overall strategy of the firm. principles of adult learning.Scope / objectives of Training & DevelopmentChanging focus of Training tools.Human Resource Electives: 3H1: Human Resource Development The objective of the course is to discuss the theory and principles of training as they relate to the organisational objectives and strategies.individual. strategies of evaluation Designing and conducting training programmes.Training cycle Principles of learning. skills of an effective trainer as a changing agent. Concept definition and need for evaluation of training effectiveness -Principles of evaluation. Management Development implications. Unit I Unit II Unit III Training perspective in HRD. new ways of learning. Identification of training & development needs.Approach to management Development. transfer of learning managing a system of learning resources.

leadership patterns and transformational strategies. Team building interventions.impact on behaviour and productivity. major OD intervention strategies and their expected effects. Global perspectives related to change. inter-groups. coping strategies. Training and Development .cause and counteractive measures. Team intervention strategies: Team and groups. Unit II Unit III Unit IV Unit V 55 . resistance to change . Learning. Unit I Nature of Change: Necessity for Change. historical development and nature of OD. Organisational transformation: Change cycles.individuals. its change techniques and what the future of Organisation Development might be. groups. organisational factors affected by change. as targets of planned change. cultural and climatic factors affected by change. change for internal re-organisation. Situational analysis and patterns of change. impact of change on Human Resources Planning. frustration and stress . leadership skills for team building. impact of change on structure.groups). dyads. quality consciousness as an emerging catalyst for change.definitions. developmental activities based on simulations. changes as a strategic management tool. role-plays and games. problem area. impact of disciplinary measures on behaviour modification. reward system as an effective tool to effect and sustain changes. communicating skills and group dynamics. objectives and interlinkages. definition. focussed activities . factors affecting change. communicative patterns and human relations. roles. Business Process Reengineering (BPR) Organisational Development for planned change : Introduction. how it works. conflict. Transactional analysis. Basic concepts of Human Resources Development (HRD).3H2: Organisation Development and change This course is aimed at providing the students with a frame work of what change and organisation Development is. Change perspectives: Different perspectives related to change. sensitivity training (T . intra-group and inter group conflicts.

3H3: Roles identity and Career management To familiarize the students with the requirements for designing appropriate systems for management of organizational career development.PCMM.Career Paths. Transitions and Plateaus . Managers. roles identity and with the concepts of the Managerial competency approach and its relevance to career management.. and Company in Career Management. Unit V Intervention strategies.Dual – Laddering for Career Development Unit III Roles of Employees.Relevance of Ethics in Career Development and Competency Mapping practices.Managerial Succession Planning. Human Resource Managers. 56 . identity: individual and corporate –Theoretical perspectives on identity and difference: Structural theories.Theories of Career Development Career Development and Organizational Strategy .Issues in Career management. Unit II Career Development – Concepts. Unit I Introduction to roles. Special Challenges in Career Management-Concept of Competence.Functional theories – Essential and pathological theories – Constructivist and conflict theories. Evaluating Career Management Systems. definitions etc.Competency Approach to Development Unit IV Application of Assessment Centers in Competency building.case studies.

Unit I The Science of Group Dynamics: Nature of groups and Group dynamics – Studying groups – Measurement in Group dynamics.Groups and Change: The Group as an agent of change – The effectiveness controversy – Sources of Change in groups Teamwork and Teambuilding: meaning. Developing HighPerformance Teams. Crowds and Collective Behaviour: Crowds and collectives – Theoretical viewpoints – Deindividuation theory. scope and future. Environmental Processes – territoriality – spatial behaviour – environmental stress Group Decision Making: Anatomy – groupthink – group polarization – Methods of group decision-making.3H4: Group Dynamics and Team Building The objectives of the subject is to understand the meaning. Conflict between groups – sources – resolving inter-group conflict. Unit II Unit III Unit IV Unit V 57 . Group formation – value of groups – interpersonal attraction – FIRO-B Group Development and Socialization: Group development – Group socialization. to examine the factors and issues that influence group performance and group effectiveness and to cultivate skills for group decision-making and teambuilding.Group Conflict: Sources of Conflict in Groups – Conflict process – Coalitions – conflict resolution. scope and significance of group and group dynamics.Group Structure – roles – authority – attraction – communication networks – Conformity and influence – Power.

Stress and Spillover -Employee Assistance and Personnel Counseling – Organizational framework Unit V Psychotherapy & Employee Counseling: Selective Integration of Modern Psychotherapies with Employee Counseling .Problem Performers -Problem Situations.Empathy and Holistic Listening .Counseling Interviews. Conflicts .Indian Approaches to Personnel Counseling 58 .An Integrated ModelPersonality and Personnel Counseling Unit II Self-Development of the Counsellor: Manager as a ‘Barefoot’ Counselor. Communication Styles. Alcoholism.Accurate Responding and Effective Feedback Unit IV Counseling Interventions: Performance Counseling. Methods & Tools.Managers as Skilled HelpersUnit III Counseling Skills: Helping Relationships . Absenteeism.3H5: Human Resource Counseling The objective of the subject is to provide an overview of counseling processes and techniques as they are applicable to industry and management and also to train the students in the basic skills necessary for industrial counseling in view of organizational excellence Unit I Personnel Counseling: Basic Tenets.

prohibition against change of service condition. Regulations of service conditions and disciplinary matters. prevention and settlement of industrial conflicts .settlement and award. amalgamation. VRS.background objects of registration. Maternity Benefit Act (1961). Social Security Legislations-ESI Act (1948). Case Laws Unit II Unit III Unit IV Unit V 59 . Factories’ Act (1948). lay off and retrenchment. Subsistence allowance-disciplinary proceedings and domestic enquiry.authorities under the act. general principles of labour adjudication . dissolution of unions. Employees’ Provident Fund Deposit Linked Income Fund (1942). including modifications. non employment matters-strike and lockout. Payment of Gratuity Act (1972). Workman’s Compensation Act.3H6: Industrial Relations and Labour Laws This subject introduces the trade unions and the industrial relations climate along with the relevant labour legislations that are needed for a human resource manager. Industrial Employment Standing Orders Act (1946). rights and liabilities of trade unions. Unit I Trade Union & conflict settlement laws . Payment of Bonus Act (1965). pending proceedings.Minimum Wages Act (1948). Shops and Commercial Establishment Act. Economic and Welfare Legislations . withdrawal of registration. Payment of Wages Act (1936).

women in global business.management qualifications and characteristics. Unit II International HRM models –Pooles adaptation of the Harvard model. Unit IV Comparative Labour Relations.international adjustments. 360 degree feedback. Marxist theory. UK.selection process-global labour market differences-global compensation – Managerial transfers-Global Management Development. West Germany and Russia.4H1: Global HRM The objective of the course is to develop a diagnostic and conceptual understanding of the cultural and related behavioural variables in the management of global organisations. Unit I International organization – approaches to the study of comparative employment policy – convergence theory. the cultural approach –the institutionalist perspective/functions-Globalisation and HRM.repartriation.An overview of HRM in USA.participative management.Innovative management techniques and their influences Unit V HRM in Global Organisations – Ethics in International business. Japan.techniques.International Pressures on National PracticesMultinational Ownership and collective bargaining. 60 .quality circles. Unit III International staffing –Policies and practices –Techniques and sources of global recruitment .Western and Eastern Management thoughts in the Indian context.the Brewster and Bournois model of International HRM –controversy International HRM.Problems of global research – evidence of international HRM-Internationalization of business – types of global business-Impact of inter country differences on HRM. motivation and retention of talent.

Measuring performance. Shop floor incentive bonus scheme. Principles of performance management. The essence of performance management.Performance management and pay-performances related pay (PRP). Evaluation and keys to success. Learning organization – organizational learning . skill based pay. Performance management sequence. Approach to performance management training. Gain sharing. sales force incentive schemes. critical technique enter performance management. Team pay-contribution related pay.4H2: Performance management The objective of the course is to provide an understanding of the performance management process as well as the ability to manage performance in real world business scenario. pay structures. Performance management and Development. measurement issues. Benefits of performance management as a continuous and interlinked process.merit rating.Features of an effective organization. criteria for performance measures. broad structure job family structures. personnel development planning.single and double loop learning.team and individual-Setting performance standards: Competence and competency analysis. Performance management cycleDeming’s model and Torrington and Hall model. Types of measure:. performance problem solving. team rewards. Competence related pay. review skills. Unit I Performance Management Definition concerns and scope. advantage and disadvantage. MBO.methods.Conducting performance development reviews. A short history of performance management . coaching counselling. Unit II Unit III Unit IV Unit V 61 . Graded pay structures. Job evaluation . Developing and maintaining performance management. Methodology development and implementation. profit sharing.Organisational . constructive reviews. performance management process. 360-degree feedback.

conflict and anxiety – different approaches to handling stress and causative factors for stress: Influence of stress. need based theories. Unit III Personality related measurements: Testing of intelligence. questionnaires and direct interview. Application in organisational settings. Unit V Counselling – Emergence and Growth. strategies and interventions – Change in Behaviour through Counselling. inter-personal affinities and relationships.4H3: Personality and Managerial Performance To give an overview of personality and its influence in managerial performance Unit I Concept and Definition of personality: Introduction to major theories of personality (psychoanalytical theory. Designing and application of measuring instruments in the organizational context. self theory) Stages in the development of human personality disorders and introduction to abnormal behaviour. Unit II Perception of self and others. 62 . physical and mental process. Counselling process. attitudes and aptitude. Stress management. influences in perception.Problems in Counselling. Use of Testing Instruments. Unit IV Frustration. ability. Development of emotions: Theories of emotional behaviour: adaptive and disruptive emotions – influences on behaviour.

outcomes – Distributive negotiations – Strategy and planning Integrative bargaining.Contigent contracts – Trust and relationships Negotiation simulations.4H4: Conflict Resolution and Negotiations This course is designed to introduce students to conflict resolution and negotiation and tactics that can be effectively used in an organizational setting.case studies 63 . Unit I Unit II Unit III Unit IV Unit V Role of conflict in organizations-leadership approaches to conflict situationmanagerial approaches to conflict –individual differences-power and influence Conflict and organizational culture.in basket exercises.ethics in conflict resolution Negotiations: Nature.Targets and aspirations. superior/subordinate interactions and conflict resolution.-negotiation strategies and conflict resolution.

Collecting data. Stages of system development. Design. Information Engineering. databases. Physical data design. Interpreting the information.Types of information systems . Business analysis and project management: Information system (IS) and Business objectives: Constraints: Competitive advantage with IS.Yourdon’s approach. Unit I The system development environment .Systems Electives: 3S1: System Analysis and Design This course is armed at developing an appreciation of Analysis and Design of computer based commercial data processing systems. logical data design. Approaches to Analysis and Design: Traditional approaches. Recording Information. structured Approaches . Programme design. Unit II Unit III Unit IV Unit V 64 . Case study. Systems Development Concepts: Feasibility Analysis. Monitoring and control. System Analysis and Design: Planning.systems for co-ordination.skills for system analysts . Jackson’s approach.Role of managers. Implementation and Maintenance: Role of analysts and Designers. Files. Project Planning. analysts Programmers and end users . SSADM (Structured system analysis and design method) and Object Oriented Design and introduction to UML.

3S2: Software Engineering This course is intended to introduce the concerns tools and strategies of software design and use. Unit I Software Engineering –Introduction-Evolution –Low Level& High Level ProgrammingControl Flow Design. DFD Design. Procedures. Heuristic& Analytical Techniques. Metrics-Software Quality-Software Quality Management System-ISO9000. Staffing Level Estimation-Scheduling-WBS. Estimation TechniqueEmpirical.Models for Collecting User RequirementRequirement Analysis-Formal System Development Techniques. Evolutionary Model. Benefits. ISO 9001 -Importance. Object Oriented Design. Activity Network. Reliability Measures.Widgets-Types Unit V Software Reliability and Maintenance-Software Attributes-Reliability. Data Structure Oriented Design. Prototyping.SEI CMM -Software Maintenance.Software Requirement Specification (SRS). Characteristics 65 . Project Size Estimation.CASEArchitecture. Gantt Charts. PERT Charts-Staffing-Risk Management-Software Configuration Management Unit III Requirement Analysis and Specification . Software Engineering Approach Design.DFDS. Spiral Model Unit II Software Project Management-Planning.Software Life Cycle-Classical & Iterative Waterfall Model. Object Oriented Design& Key Concepts –Unified Modeling Language -Use Case Model-Diagrams-User Interface Design-Characteristics-Types—Windowing Systems. Documentation Unit IV Software Design –Characteristics of Good Software Design-Phases in Design-Design Principles & Concepts-Attributes-Cohesion & Coupling-Classification of Cohesiveness & Coupling-Neat Arrangement—Design Approaches-SA/SD.

Operators and Expressions Qualifiers.Classes and objects: Class specification and object creation. Relational. Unit V Inheritance: Access specifies. Unit IV Array of pointers. Identifiers and keywords. Inheritance. variables. type def statement. Encapsulation and Data abstraction. Unit II C + + -a Case Study: Data types. void pointers. Logical. Object as functions arguments.Friend functions. Bit wise operators. Overloading constructors. various methods of passing data to functions. Enumerated data types. storage classes. C & C + + style console I / O. Inline functions. Runtime Memory Management (as in C and C + +).Control Flow: Various control statements available in C + +.. Unions -Pointers and Runtime binding: Pointers and their binding. Copy constructor. Increment and Decrement operators. Arithmetic. Arrays and Structures. Constructors and destructors. Special operators. Software Rense. Friend operator overloading. operators and Expressions: Tokens. Different types of Inheritance. Returning objects from functions. type conversion. friend classes. pointer variables. conditional operators. Function overloading C + + stack. Pointers to structures. Merits and Demerits of OO Methodology. Functions with variable number of arguments. Library functions. constant. Return by reference.Arrays and Strings Unit III Modular Programming with functions: Function components.3S3: Object oriented programming The objective of the course is to familiarize with object oriented programming in C++ Unit I Object Oriented Paradigm: Structured Verses Object Oriented development. Multiple Inheritance and Multilevel Inheritance. classes. Scope and extent of variables. and return types. Default arguments. Multiple views of the same object. Address operator and.Operator Overloading: Overloading of all type of operators limitations. RecursionStructure and Unions: Nesting of structures. Polymorphism some of the popular OOP languages. Compound Assignment operators. 66 . characters and character strings. Elements of Object Oriented programming objects. Data types and Sizes.

Unit testing Integration Testing.Components of configuration. testing real systems . Assembly. RAD. strategies for testing. Clients/Server architectures.Software Design Process.Case studies. Make or -buy decisions. estimation -methods of estimation.various models like linear. its characteristics and components. versions control and configuration audit. Concurrent developmental and formal methods model. modular.Objectives.Objectives . System testing and debugging.Software engineering process . Component. sequential.Emerging trends in Software Project Management . Spiral. Methods of testing. Software project scheduling -defining tasks. Planning a software project. Software implementation process and problems/issues. Unit I Introduction to Software Project Management. prototype.Concepts. testing GUI's testing. resources.3S4: Software Project Management This subject intends to equip the students with the tools and techniques of Software Project Management and to design and implement information system with effectiveness and efficiency. scheduling using PERT/CPM. Project planning and Analysis. and design documentation Software Testing. etc.Software as an Evolving product. design. incremental. Unit II Unit III Unit IV Unit V 67 . Software Configuration .

Study of representive products with embeded AI technology used in KM . Knowledge Management activities . Knowledge Management Strategy development Knowledge Management tools methods and technologies .objectives of knowledge management .cost consideration of developing KMS . Knowledge Management and its relationship with Artificial Intelligence -AI methods used in Knowledge Management Systems .tacit and explicit knowledge organizational learning & organizational memory .Knowledge Management team constitution role of consultants.common causes of failure of KM projects. Data mining – warehousing .reasons for adopting knowledge management responsibilities of Knowledge Management – Officer .knowledge Management system development – prototype software tools .4S1: Knowledge management This course is to familiarize the participants with role.Steps in Knowledge Management implementation .measurement of success factors . Unit II Unit III Unit IV Unit V 68 .bench marking and balanced scorecard technique .cyclic model of Knowledge Management Knowledge repository .intellectual capital knowledge types components of knowledge .key success factors . and application of knowledge management in this information era.experts systems.drivers of knowledge management . fuzzy logic expert system.knowledge Management . intelligent agents.Case studies.aligning knowledge management and business strategy. Unit I Definition .knowledge discovery -electronic document management concepts .

Modems communication software .4S2: Internet Programming and Web design This subject introduces the use and features of Internet and the methods of designing web pages Unit I Internet & its features .differences between CD & DVD .input devices . Network topologies .Understanding fundamental layers of ISO/OSI network model network layers .shareware .use of commonly used tags and generation of pages with links to other sites.major TCP/IP protocols & their uses. Fibre optic computer communication .light sources & photo detectors. HTML tags .establishing connection & browsing websites.animation. Definition of multimedia .read/write processes in CD .compilation and generation of graphics including animation in web pages.characteristics of optical fibres optic cables .multimedia in PC . Simple JAVA programming . memory and storage devices .sound & images . MCI.principle of light transmission in fibre advantages of optical fibre communication system . Unit II Unit III Unit IV Unit V 69 .SCSI.output hardware and communication devices.hardware .search engines and commands compression software & file compression .protocols .

Hierarchies. Data profiling.BI & SOA.ODS Overview and Architectural ChallengesGlobal. Unit I Emerging trends in BI: MDM/DQ. Star Schema. Measures.CPM.Decision Yield.4S3: Business Intelligence and Data Warehousing The objective of the subject is to introduce the trends in business intelligence and the relevance of data warehousing for effective information decision making. Overview of Modeling Techniques. Dimensional Modeling.Open Source BI .Retail-Data mining: Concept –Data mining v/s OLAP – Data mining v/s Statistical Analysis. Logical Modeling Physical Modeling.Unstructured data Management Unit II BI Applications: Telecom.Tasks solved by Data mining Methods. life cycle overview. Facts. benefits.Implementation Approaches Unit V Data warehouse Architecture: Types. qualities. Unit III Classes of ODS -Architectural components.Embedded Analytics.BFSI. Independent & Interconnected -Architectures – Enterprises Data WarehouseData Marts. dimensions.Architectural considerations Data Model Distinctions Unit IV Data Modeling: Data Analysis Techniques. OALP 70 . Snowflake Schema -ETL Overview and Market study. Conceptual Modeling.DW Appliances. methods and approaches. Aggregates. Cubes.Best Practices.

Unit I Unit II Introduction. with uncertain demand. 71 . factories.achieving a strategic fit – SCM metrics. with certain demand (problems) Unit III Unit IV Unit V Sourcing and contracts –new product introduction – Coordination in supply chain. with known demand. future developments – Aggregate planning: forecasting.Operations Electives: 3O1: Supply chain management This subject explores the key issues associated with the design and management of industrial Supply Chains (SC).drivers and obstacles. warehouses and stores so that products are distributed to customers in the right quantity and at the right time.planning supply and demand Inventory planning: methods.Network design in certain and uncertain environments Transportation: modes. SC are concerned with the efficient integration of suppliers. Distribution networks in Supply chain . issues.

Six Sigma -Leadership requirements for TQM Unit II Unit III Unit IV Unit V Integration & Implementation of TQM in Organizations.3O2: Total Quality Management The objective of the subject is to familiarize the students to the philosophy and role of tqm in revitalizing the organisation Unit I An Overview and Role of TQM.old and new .Classical Definitions of Quality. ISO . Juran. Crosby and others Tools of TQM – Diagnostics.Application of TQM. Benchmarking. CMM. 72 .7 Tools of Analysis .Eastern & Western ApproachesMethodological Approaches to TQM: Deming. Philosophical Approaches to TQM.Product Satisfaction & Product Dissatisfaction .Cybernetic Analysis Overview of Other Developments in TQM : QFD.Trends in Change Management and role of TQM.

supplier performance appraisal make or buy decision. buying factors. centralised and localised purchasing. Materials management at micro-macro levels.Systems approach.Evaluation of value. Vendor-Vendee relations. Materials Budget. Materials Cycle and Flow Control Systems.Materials planning. receipt and inspection Stores management and Control: Stores and Stores organization. The materials functioninterfaces. salvage and surplus disposal & scarp disposal. Merits and demerits of codification. Purchasing. factors affecting forecasts. movement and storage cost. essentials of value analysis and engineering. Organisation for value analysis Unit II Unit III Unit IV Unit V 73 . Total concept. duties of purchasing department. organization of stores location and layout of stores . budgets. Benefits of integrated systems approach. methods of purchasing. purchasing policies. stores records and procedure. materials handling. source selection. source development. purchases order follow up and expediting systems. functions of stores keeping. Materials handling systems basic principles. International purchasing -Purchasing procedures and records :Requisition. integrated approach. Evaluation of material handling. Purchasing organization.3O3: Purchasing and Materials Management This subject is expected to provide insights into the complex issues involved in decisions relating to purchasing and also to have a professional understanding of materials management Unit I Importance of materials management. Vendor development. Forecasting methods. Forecasting & Planning. Types equipment. Standardization and variety reduction.

Unit I Unit II Unit III World-Class Manufacturing: introduction – product development process. tools and techniques required for achieving competitive edge through world -class manufacturing. and the systems.Information Age Competition JIT – total quality strategies for manufacturing success and WCM model.MRPI and MRP II.process mapping.Modeling – optimizing – simulation of manufacturing systems World-Class Manufacturing – International Scenario and Indian Scenario manufacturing innovations – quick response manufacturing – agile manufacturing – rapid prototyping – concurrent engineering Unit V 74 .4O1: World Class manufacturing The objective of the subject is to acquaint the students about the international developments in the area of manufacturing.developments –gaining competitive edge Technological manufacturing manufacturing innovation in flexible manufacturing manufacturing – computer systems – integrated cellular Unit IV Factory of the future automated systems – human factors in automated systems – optimized production technology .

4O2: Technological Excellence The aim of this subject is to acquaint the students with the role of technology & innovation in global industrial competition.Strategic Evaluation of Technological Investments-Technology Development Product Development Cycle – Integration of Design & ManufacturingManagement of Technological Innovation-Technology Fusion & the new R&D Core competencies in Technology and its Commercialization-Building Organization Culture. and the organizational support systems and processes needed for acquisition. development integration and commercialization of technologies Unit I Technology and its importance in global manufacturing –Strategic Management of Technology -Manufacturing Technology: developments Manufacturing innovations: Productivity & Incremental Innovation -Technology Absorption –World class manufacturing Unit II Unit III Crucial issues of Flexible Technology.Cooperation between Government and Industry-Coping with continuous change – The structure of the Japanese Innovation System Unit IV Unit V 75 .

Analytic hierarchy method. Technology Transfer and Acquisition : Import regulations. Organizational redesign and re-engineering. Technology and society. Bargaining process. Need for multi-criteria considerations such as. Technology and environment. Simulation. Technology productivity.Technology Audit. Implications of "Uruguay Round". components. social. implications to industry. Analogy. Innovations. nuances and issues in technology management and the decision making related to technology management. Creating new/improved technologies. and political. Need for new outlook.4O3: Technology management This course will introduce the concept of technology management. social. Mathematical Models. Technology Impact analysis. Technology Absorption and Innovation : present status in India. Delphi. and overview.steps involved. legal. Techno-economic feasibility studies. and System Dynamics. Technology policy strategy: Science and technology Policy of India. Unit I Technology management: Scope. Absorption strategies for acquired technology. Transfer option. environmental. and WTO. methodology and methods . methods or techniques for analysis . Unit II Unit III Unit IV Unit V 76 . environmental. Technology Choice and Evaluation :Methods of analyzing alternate technologies. Technology forecasting : need. MOU -Technology Adoption and Productivity : Adopting technology-human interactions. Fuzzy multi-criteria decision making. political aspects. Soft System Methodology. and other methods.trend Analysis.

International business electives: 3I1: International business environment This subject will introduce to the students to international business environment under which India as well as MNC’s have to operate. Unit II Trading and investing in international market – type of foreign investment – Need to enter foreign market – Methods to enter foreign market – Multi domestic or global strategy – Impact of culture on global business. Unit III International organizations impacting global business – UNO and its role – International finance corporation – World bank – Regional financial institutions –Bank of international settlement – WTO – Regional trading blocks – organizing for economic co-operation and development Unit IV Physical and Environmental forces and its impact on international business – Locational. climate. Unit I Overview of global theory and practice – Terminology in international businesstheories of international trade and investment. political ideologies and state control ad its impact on international business – Impact of legal forces on international business.Theory of international investment . 77 .Global forces effecting international business. topography. Unit V Global operation – Need and importance of outsourcing – global manufacturing system and practices – current issues and future developments.New trade Theory – International investment and product life cycle theory . natural resources – Political ideologies – Political forces and its impact on international business.

3I2: International advertising This subject will deal with the international advertising scenario that should be understood by a student specializing in international business.print advertisements – broadcast advertisements – internet advertisements – production of ads meant for other media – cross advertising research – corporate advertising Unit II Unit III Unit IV Unit V 78 .global brand creation – advertising ethics Advertising environment in various countries: economic – social – cultural – technological – legal – political. Marketing plan – advertising plan – global media planning and selection – global Media buying – globalised v/s localized campaigns . Global advertising media – print – broadcast – internet – outdoor media – other Alternative Media – emerging media in developing and developed countries. Unit I Early history of advertising – definitions – advertising functions – classifications – advertising and marketing – distinction between domestic and transnational advertising .global advertising agencies – agency compensation – client agency relationship Creativity in advertising – creative strategies – global advertising production – Standardized vs/ separate ads .

Letter of Credit . International Marketing Mix and Decision Making . Marketing Research and Information System. International institutions . India and World Trade. procedural. Economic communities. Product Policy. Customs Union. Planning for International Marketing. Market Analysis and Foreign Market entry strategies. cultural.Fiscal and Non fiscal barriers Non-tariff barriers. Unit II Unit III Unit IV Unit V 79 . Shipping and Transportation. Nature: Distinctions between International Trade. Institutional Infrastructure for Export Promotion.Open Account. Procedure and Documents . legal. Export Quotations. Instruments of Payments .3I3:International marketing The basic objective of this course is to acquaint the students with environmental.Registration of Exports. Economic environment. International Marketing Environment . Free Trade Zones. UNCTAD. Production and Clearances of Goods for Exports.World Bank.Identification of Markets. Constraints on International Marketing . Public Sector Trading Agencies.Definition. WTO. Bills of Exchange. Commodities Boards etc. institutional and decisional aspects of international marketing. marketing and Business. Insurance Negotiation of Documents. International Product Life Cycle. Important and Export Policy. Promotion Strategy. Common Markets. Unit I International marketing . IMF. Export Promotion Councils.Political. Pricing Strategy and Distribution Strategy.Export Finance.

gains from international trade international finance .International Fisher Effect.Major Centres .types of exchange rates.Inter Bank Dealings .Hedging with Derivatives .theories of exchange rate determination .Gold Standard . Unit II Unit III Unit IV Unit V 80 .factors affecting exchange rates and forward rates .3I4: International Finance The objective of this course is to provide the students an overall view of the international financial system and how multinational corporations operate.India’s Balance of Payment position Elements of open Economy. International Financial Markets . Foreign Exchange Risk Management .gains from international capital flow . Early Delivery. Participants and Dealing Procedures Classification of Markets . arbitrage and Cover Operations .need for foreign exchange .Swaps and Cover Operations .evolution.Bretton Wood System and Subsequent International Monetary Developments .Role and Functions of International Monetary Fund and World Bank .types of quotation .Evolution and Development .FRAs Swaps Futures and Options. International Monetary System .Hedging with Foreign Exchange Contracts Booking. development and present status .exchange rate forecasting. Capital and Current Account Convertibility Fundamental parity relations .Borrowing and Investing in International Financial Markets.purchasing power parity covered and uncovered Interest Rate parity .rules for quoting exchange rate regime in India .European Monetary system and Euro Balance of Payment .Foreign Exchange Dealings and Risk Management Risk Control and Risk Management System .Accounting of Foreign Exchange Transactions .globalization of markets.Segments. Extension and Cancellation of Forward Contracts .Forex and Money Market Operations .Foreign Exchange Market in India . Exchange rate mechanism .Classification .Floating Rate Regime .Role of RBI and FEDAI .FEMA and Exchange Control Regulations.definitions international trade and foreign exchange .Hedging. Unit I Fundamentals of foreign exchange .Interbank and Customer Markets . Instruments and Institutions .Defining and Measuring Risk and Exposure Types of Exposures .Currency and Funds Position .Regulatory and Supervisory Framework .

International Ocean Transportation. customer service and customer retention. Meaning of 3 PL and 4 PL service providers. factors influencing mode and carrier selection decision. considerations for hiring 3PL and 4 PL service providers. and lead time. role in Global logistics. capacity and number of warehouses: Factors influencing network design decisions Unit V Approaches to Inventory Management in Global Supply Chain Management. and International Land Transportation: types. International Air Transportation.: Supply chain relationship to business performance. Unit I International Logistics: meaning and objectives. importance in global economy . Role of Government in controlling international trade and its impact on Logistics Unit II Strategic importance of transport in global logistics. routing problem 81 . logistical objectives of transport.Modeling in Supply chain: inventory models. warehouse. Characteristics of global supply chains. Concept and need of outsourcing. customer service priorities and standards. Unit III Intermediaries and Alliances in Global Logistics.Distribution resource Planning. role of outsourcing in global supply chain management Unit IV The marketing and logistics interface. -Key tasks of logistics and supply chain managers. Service driven logistics systems.Logistical packaging . facilities. location of plant.3I5: International Logistics Management This subject is intended to make the student understand the physical distribution issues in international marketing in detail with focus on logistics. Symptoms of poor Inventory Management.containerization. customer service strategy. types of services. intermodal transportation in international operations. safety stock determination for service level. forecasting models. determinants for outsourcing decisions. characteristics and salient features.Decisions in Network design-strategic importance.

motivation and retention of talent. the cultural approach –the institutionalist perspective/functions-Globalisation and HRM.4I1: Global HRM The objective of the course is to develop a diagnostic and conceptual understanding of the cultural and related behavioural variables in the management of global organisations.the Brewster and Bournois model of International HRM –controversy International HRM.International Pressures on National PracticesMultinational Ownership and collective bargaining. Marxist theory. West Germany and Russia.women in global business.Western and Eastern Management thoughts in the Indian context.Innovative management techniques and their influences Unit V HRM in Global Organisations – Ethics in International business. Japan. Unit IV Comparative Labour Relations.quality circles. Unit I International organization – approaches to the study of comparative employment policy – convergence theory.repartriation.participative management.selection process-global labour market differences-global compensation – Managerial transfers-Global Management Development. Unit III International staffing –Policies and practices –Techniques and sources of global recruitment . 82 .Problems of global research – evidence of international HRM-Internationalization of business – types of global business-Impact of inter country differences on HRM. 360 degree feedback. Unit II International HRM models –Pooles adaptation of the Harvard model. UK.techniques.management qualifications and characteristics.international adjustments.An overview of HRM in USA.

Export Credit Guarantees and Policies. Actual user licensing. Import under counter-trade. Role of clearing and forwarding Agents. Import financing. Shipment of Export Cargo. Unit III Unit IV Unit V 83 . Import procurement. Replenishment licensing/Import/Export passbook. Commercial practices. regulations. Quality Marine Unit II Export Procedures: Central Excise clearance. Purchase contract. Special Issues: Export by post parcel and by Air. methods. Forward Exchange Cover. Packing. other details that are needed for exporting and importing goods and services from India. Monitoring and follow up of import contracts.4I2: Export Import Documentation and Procedures This subject will focus on the documentation aspects. Duty draw-backs. Finance for export on deferred payment terms. Export insurance. GSP Certificates of origin. trade control. Import Canalization. Custom’s clearance of Import Cargo. Importing Procedure: Import licensing policy. Custom clearance. Documents – prescribed by Importing countries. Export Credit. Standardized Export Documentation. Unit I Export documentation. Capital – Goods licensing/ Export Houses/ Trading Houses. Foreign exchange control and pre-shipment inspection. Import Management in a Developing Economy: Foreign Exchange budgeting. certifications.

4I3: WTO and Intellectual Property Rights This subject will introduce to the student the World Trade organisation and its influence on business worldwide and also on intellectual property rights that are becoming the order of the day.criticisms Key forms of IPR – patents – copyrights .WTO – multilateral agreements . Unit I Historical perspective – WIPO – international treaties – Paris and Berne conventions .The Industrial Designs Act 2000 .TRIPS – India and TRIPS – Issues and challenges – benefits .Biological Diversity Act 2002 .Geographical Indications of Goods (Registration and Protection) Act 1999 .enforcement mechanism – Intellectual Property Appellate Board Unit IV Unit V 84 .trademarks – industrial designs – layout designs of ICs – geographical indications – trade secrets – plant varieties Unit II Unit III IPR and legislations .The Patents (Amendment) Act 2005 Impact of IPRs on developing countries in general and India in particular – impact on agriculture – biopiracy .major agencies for administering IPRs .Indian Trademarks Act 1999 – The Copyrights (Amendment) Act 1999 .impact on pharmaceutical companies – public health programmes – SMEs Procedure for registering IPRs .role of government – Department of Industrial Policy and Promotion .Semiconductor Integrated Circuit Layout Design Act 2000 .Protection of Plant Varieties and Farmer's Rights Act 2001 .

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