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Xclusive Creations Business Plan

Xclusive Creations Business Plan

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Published by Nubya41
Xclusive Creations is a craft business that is unique and exclusive to our customers. Each piece is custom made and personalized.
Xclusive Creations is a craft business that is unique and exclusive to our customers. Each piece is custom made and personalized.

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Published by: Nubya41 on Apr 04, 2009
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09/01/2010

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BUSINESS PLAN FOR XCLUSIVE CREATIONS

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BUSINESS PLAN FOR XCLUSIVE CREATIONS

810 Grove Hollow Street Apt 102 Raleigh, NC 27601 (800) 650-0394 Nubya Shabazz, Owner

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i.Table of Contents
Executive Summary
• •

Business Description Ownership and Management

Confidentiality and Recognition of Risks
• •

Confidentiality Clause Recognition of Risk

Business Overview
• • • • •

Business History Vision and Mission Statement Objectives Ownership Location and Facilities

Products and Services
• • •

Description of Products and Services Key Features of the Products and Services Future Products and Services

Industry Overview
• •

Market Research Key Product Segments

Marketing Strategy

Pricing Strategy

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Distribution Strategy

Management and Staffing
• • • •

Organizational Structure Management Team Staffing LaborMarket Issues

Executive Summary
Xclusive Creations is a new business located in Raleigh, North Carolina, specializing in unique craft pieces for consumers. Primary services are crocheted items. Our mission is to provide our clients with unique and special pieces that they will treasure for many years to come.

To keep our overhead costs low, Xclusive Creations will be located in the home of Nubya Shabazz. The home is equipped with a computer, fax machine and photocopier, along with various yarns and crochet thread.

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Ownership and Management
Xclusive Creations is a sole proprietorship, owned by Nubya Shabazz. As the business expands the company may hire subcontractors for different projects. Nubya Shabazz is a professional crocheter, who has been crocheting for over 15 years. She is a member of the Crochet Guild of America.

Confidentiality and Recognition of Risks
Recognition of Risk

The business plan represents our best estimate of the future of Xclusive Creations. It should be recognized that not all of the major risks can be predicted or avoided and few business plans are freeof errors of omission or commission. Therefore, investors should be aware that this business has inherent risks that should be evaluated prior to any investment.

Confidentiality Clause

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Xclusive Creations considers every customer and potential customer has a right to privacy and at no time will their information be forwarded or discussed without expressed permission from the client.

Business Overview
Business History
Xclusive Creations is a crochet craft business that specializes in one of kind itemsthat was started in January of 2008. Xclusive Creations will be a sole proprietorship, owned by Nubya Shabazz. Nubya Shabazz started crocheting over 15 years ago and tailors the designs the fit the customer. Xclusive Creations creates work that can not be brought in the store and also adds personal touches to the finished items.

Vision and Mission Statement
Our mission is to become a leader in the craft business by providing our clients with special pieces that they can have for many years to come.

Objectives
Our primary objective over the next two years is to become a leader in crocheted items that are personalized and unique to each customer.

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Ownership
Xclusive Creations is a sole proprietorship, owned by Nubya Shabazz. As the business expands, more experienced crocheter will be welcomed to join the business.

Location and Facilities
To keepour overhead costs low, Xclusive Creations will be located in the home of Nubya Shabazz. The home, located at 810 Grove Hollow Street #102 is equipped with a computer, fax machine and photocopier, along with different types of yarn and thread for making products. Any sub-contractors hired for specific projects will not work in our office but will work from their own homes. This will greatly reduce our overhead costs allowing us to price our services competitively.

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Products and Services
Description of Products and Services We offer specialized Afghans, shawls, baby blankets and items, along with any special item that the customer would like. Key Features of the Products and Services Our products are unique because no two items are the same. We personalize each piece to the customers needs. Future Products and Services We will continually expand our services and the products we offer in the next two years. We will be offering pottery and unique jewelry designs.

Industr y Ov er view
Market Research
To fully understand the market we are targeting, we did online research as well as the local craft stores and businesses.

Key Product Segments
The craft business is a very diverse industry. There are hundreds of different services that crafters provide in all sectors.

Marketing Strategy
Pricing Strategy

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Xclusive Creations will be priced competitively with other crochet business. Typically the fees with be a base price with extra for yarn or thread and the size of the piece to be created.

Distribution Strategy
The basic plan is:  Mail or drop off information • • • • • • • • • • • Three-panel brochure Self mailer Promotional letter A listing in the Yellow Pages Networking as members of the Chamber of Commerce and local civic organizations Attending and volunteering services for fundraisers and job fairs Affiliation with local and national peer organizations Advertising in local newsletters Membership in the Better Business Bureau Advertising on Cable Ad-Net Submitting press releases annually

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Management and Staffing
Organizational Structure Xclusive Creations is a sole proprietorship that will be run and managed by the owner, Nubya Shabazz. All administrative and accounting duties will be handled by the owner. Any additional staff required will be obtained on a subcontract basis.

Management Team Nubya Shabazz is a professional crocheter and a member to the Crochet Guild of America. She has been crocheting for over 15 years. She started crocheting items for family and friends and at the suggestion of her mother; she decided to go into business selling her unique pieces.

Staffing No full time staff will be hired at Xclusive Creations for at least three years. Any additional staff required to complete orders will be hired on a subcontract basis in order to keep costs low.

Labor Market Issues There is no shortage of qualified crocheter inthe area who works on a subcontract basis. However, timing can be a problem in that it may be difficult to find crocheter with a specific type of expertise who has time available when needed.

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