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Established in 1929 1st brands – Parle Glucose and Parle Monaco Market leader in many products Won acclaim at the Monde selection since 1970 35% share of the total biscuit market 15% share of the total confectionery market 14 manufacturing units for biscuits & 5 manufacturing units for confectioneries  Parle has largest such manufacturing units in India  Annual turnover 2000 crores  It has provided its products to the mass with the affordable range.

won international fame and has been sweetening people's lives all over India and abroad. • A small factory was set up in the suburbs of Mumbai. • Parle name has grown in all directions. • Parle Products also has 7 manufacturing units and 51 manufacturing units on contract. to manufacture sweets and toffees.HISTORY OF PARLE • In 1929 a small company by the name of Parle products emerged in British dominated India. .

Magix Krackjack Monaco Digestive Marie Hide & Sick Confectionary Melody Mango bite Poppins Kismi Toffee Orange Candy Must Bites Sixer .Product Range • • • • • • • Biscuits Parle – G Milk Shakti Parle .

• A cream colored yellow stripped wrapper with a cute baby photo containing 10 – 12 biscuits with the company’s name printed in Red and you know these are Parle G biscuits.About Parle – G Biscuit • Parle –G has been a strong household name across India. • Times changed. • It has been the undisputed leader in the biscuit category for decades. • The great taste. and the international quality. variety of biscuits did come and go but nothing has changed with these biscuits. high nutrition. . makes Parle-G a winner.

. nutrition and great taste.Cont.. • • • • • • Largest manufacturer of biscuits since 80 years Quality.3 Million retail outlets Faith and trust Example of marketing brilliance for Competitors 65 % of Glucose Biscuit market. More than 1500 Wholesalers an 1.

biscuit ka puda. • Parle G is increasing awareness to know parle G as brand • Target young generation. school going children • Parle G is a market leader in glucose biscuit category in rural marketing .e.. i.RURAL MARKET OF PARLE-G • Parle G is concentrating heavily on rural marketing to have high growth rate in rural areas • Rural market penetration is 50 – 65% • Parle G market reach very high due to distribution network • Consumer psyche: Recognize Not as Parle G but …as ….

school going children. • Target young generation. i.e. Primary Education scheme.MARKETING STRATEGIES Initiatives taken by parle for parle-g as a marketing strategies . – Associate Parle G as health food. Mid-day meals being serve in primary school. • Associate with various Government initiative like. • This will help in – Brand Registration. and complete nutrition package… . National Rural health mission centres.

e. • The value-for-money positioning helps generate large sales volumes for the products. which means it uses the value pricing method.4. Rs 4 to Rs 25 packet • Profit margin for distributors is 4% and for retailers is 10.00 for the last 12 yrs & has seen the variation in its sales due to increase in price by mere 50p.Rs 2.• Parle G has adopted the Market Penetration strategy i. • Parle G is available in Re 1. . low price along with capturing of a large market • Also they focus on providing good quality products at the same time.12% • Parle-G maintained its price of Rs.

• REASONS FOR MARKET LEADER: • • • Mass Production i.e. Volume Cost Cutting: They are in Backward Integration so that to cover The profit by introducing sugar plants. Maida plants as well as Packaging Plant. • Taste  PILLARS OF SUCCESS IN RURAL AREAS • Learning • No Compromise on Quality • Hard Work .

• Looking at the challenges and the opportunities which rural markets offer to the marketers .CONCLUSION • PARLE is one of the best manufacturing company of Biscuits and other products among their Competitors.it can be said that the future is very promising for those who can understand the dynamics of rural markets and exploit them to their best advantage like parle. That is the key point of Success of PARLE. • PARLE Company using new technology. .

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