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What steps can athletes take to increase the likelihood that their endorsement relationships are win-win for athlete, endorsee, and team? What recommendations or restrictions would you invoke on such endorsements as an upper manager? Give specific examples from the text as well as from your own experience. Respond to at least two of your classmates’ postings.
The following things may be ensured to make sure that the endorsements deals get win-win:
The athlete’s performance in the field and outside it should be considered to benefit from him/her. The athlete has to accept responsibility for his/her actions. The athlete needs to appreciate the reciprocal process of loyalty. 4. conventions or stores that present the company products. Many customers may like to follow their favorite athlete.1. the company image gets boosted. 3. The endorsee has to look for this quality. The athlete should be a terrific role model for the fan base. The athlete has to act in a way that can fill the fans with great enthusiasm. (Foster. Public speaking becomes a necessity while representing the company. The athlete can be used to represent the company positively. The athlete can be used for branding the company and the company image may get enhanced. . The media will be after him/her. Walsh (2006). 6. How can an athlete be a win-win for the endorsee? A company can benefit from the endorsed athlete in many different ways. When athletes turn up at trade shows. 2. Both on-field and off-field image of the athlete are important here. Greyser. Good communications skills are necessary for the athlete. The athlete has to be aware of the limitations of behavior as a celebrity. 5.
The Business of Sports: Text and Cases on Strategy and Management..org/documents/athleteServices/USOCAthleteMarketingHand book. there may be change of team loyalty in favor of the athlete. These fans may be in the venue or in front of the television. Greyser. if the endorsed athlete has much effect on the fans. & Walsh. Moreover.pdf . What recommendations or restrictions would I invoke on such endorsements as an upper manager? I cannot overlook any endorsements related to any drug product like tobacco or alcohol etc as these can harm the young athletes. Foster. G.. S.How can an endorsed athlete help their team? An endorsed athlete is able to help his/her team by attracting fans and viewers form different parts of the country or even of the world. OH: Thomson South-Western. http://www. I need to remember that children worship these athletes who are endorsed. (2006). Mason. B.usef.