LA GAMES CONFERENCE 2013 – DMW Games – Event Review – 4-25-2013

4-25-2013 - Written By: David L. $Money Train$ Watts, Howard Hobson – FuTurXTV Funk Gumbo Radio – Auggie Cavanagh - Cameraman & Still Photographer

These are my five most important takeaways or social media headlines from DMW‘s LA Games Conference 2013 which was April 18th to 19th at Hollywood‘s Roosevelt Hotel.

1. #Facebook does there ―damndest‖ to stop us [Activision] from freely talking to our 40 Million WOW [World of Warcraft] members for free!‖…Jonathan Anastas, VP, Global Marketing, Head of Digital & Social Media Activision.
That above quote from Activision‘s Jonathan Anastas at Day 2‘s Game Marketing Leadership Roundtable was the most explosive thing I heard for two days at the LA Games Conference. A hotly debated controversy has been slowly developing for the past six to ten months about whether you have to now pay Facebook to be able to make sure your social media content posted or shared on your Wall actually reaches your followers or friends‘ news feed. So to hear that one of the world‘s biggest video game companies is loudly complaining about their posts and content being either blocked or diverted from millions of their WOW fans‘ Facebook newsfeeds, than it means lesser brands, companies or people have to honestly believe that the more they use Facebook for free the less likely they will be effective in getting their posts and content top their followers, fans or friends. Even we at Funk Gumbo Radio recently got hit up by the Facebook Marketing Team to use promoted Facebook posts. But my question is before Facebook went public was it ever this hard to ―reach more people in News Feed‖? I truly think pre-public Facebook was way more fun.
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Well, besides Facebook making Jonathan‘s life at Activision much harder he did say that Activision and most major game publishers have to spend more on marketing right now to reach gamers who are watching media on multiple social media platforms and tech devices or ―second screens‖. Jonathan said, ―Print is dead…radio is dead and everything in the middle [traditional advertising] is not as important to us…We don‘t live in a world where anything [direct marketing] but great works to reach consumers‖. Rob Dyer, VP, Partner Publishing at Zynga who‘s social game fan base is 308 million said, ―Discovering things [games] is so hard now…You can‘t learn game marketing on the fly because so many smarter and better people will kick your ass…And If you don‘t have a great game it won‘t matter what you spent on marketing‖. One can see an exactly what Rob said if one reads my in-depth five part report on the extremely bad launch of Konami‘s Def Jam Rapstar. http://www.thedarkroome.com/8/post/2011/01/post-title-click-and-type-to-edit1.html Scott Steinberg, Executive Partner King Brown Partners said developers are using Tapjoy to help promote their iOS game titles amongst all the mobile gaming clutter in the App store. Scott said using Tapjoy was like when labels used to hire street teams to push new record releases. My question to the panel was about co-marketing opportunities with other major brands and games. What Jonathan did go on to say was that, ―We have powerful [game] brands that can bring a lot of value to other traditional retail brands.‖ So to many marketers today Activision/Blizzard‘s game brands like Call of Duty and WOW are actually bigger than many Fortune 500 corporate brands. Jonathan says Activision is very selective on which brands they will do a joint marketing campaign with their multi-million WOW franchise. I actually think next year‘s LA Game Conference needs a panel on just top ad agencies that have successfully created gaming ads or co-branded game campaigns.

2. #There was an actual live African-American on a gaming or tech panel in Los Angeles.

Game Investors Roundtable: What Does It Take To Get Funded Today?, (L-R) Mod., Marshall Jensen, Managing Dir. DMW Hexagon, Kent Wakeford, EVP, Corporate Development & General Counsel Kaboom, Robert Steele, Manager, Corporate Business Development & Strategy Warner Bros. Studios, Sunny Dhillon, Signia Venture Partners & Dave Siemer, Siemer Ventures
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(L-R) Robert Steele, Warner Bros. Studios & David L. ―Money Train‖ Watts of FuTurXTV & Funk Gumbo Radio

I have to say that no matter how much time or millions African-Americans, Hispanics or multi-racial gamers spend in the video game business it is increasingly hard to find diversity among senior level gaming executives. The reasons why this is such a problem would take up five or more pages to fully breakdown. And Fast Company just published an interesting, misguided and naïve article called Finding The Spike Lee Of Video Games.
http://www.fastcompany.com/3008877/innovation-agents/finding-the-spike-lee-of-video-games

To me it is not merely having more ―token‖ celebrity minority symbolism in the multibillion gaming biz, but real game innovators, like Jason ―Jace‖ Hall. From 2004 to 2007, Jason was the CEO of Warner Brothers Interactive and actually made key creative and financial decisions on the development, marketing and distribution of top WB Games titles. I actually interviewed Jason Hall back in 2005 when I did reporting for HipHopBattle.com. http://hiphopbattle.com/reviews/2005_Jason_Hall_Int.pdf
―After becoming the Senior Vice President and General Manager of Warner Bros. Interactive Entertainment (WBIE) in 2004 [Jason left WBIE in 2007], Hall produced and released video games including The Matrix Online, F.E.A.R., Condemned: Criminal Origins, 300: March to Glory, Justice League Heroes, Happy Feet, Harry Potter and the Goblet of Fire, Batman Begins and Friends: The One with All the Trivia video game…In 2007, Hall founded HDFILMS INC., a production company that produces film, television, videogame and online content. The company is best known for its original reality show, The Jace Hall Show, which debuted on Crackle.com and reached over 4 million viewers. In 2010, the show switched to IGN and is currently airing its 5th season online at IGN START‖...source ie., http://en.wikipedia.org/wiki/Jace_Hall

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So I was very happy to see the clean shave and ebony face of Robert Steele, Manager, Corporate Business Development & Strategy Warner Bros. Studios on Day 2‘s panel: Game Investors Roundtable: What Does It Take To Get Funded Today? Robert‘s day to day is managing Warner Bros.‘s gaming, mobile and interactive IP properties. Robert was especially proud of WB Games newly released fan boy fantasy fighting game Injustice: Gods Among Us on iOS, PS3, WiiU, X360 and their hugely popular Sony published MMORPG DC Universe. Injustice builds on the Mortal Kombat vs DC Universe (2008) and even uses gamer storylines from R.I.P. Dwayne McDuffie‘s Justice League Unlimited.

And the above photo shows how Robert would supervise how Injustice not only launched on multiple gaming platforms, but also alternative Injustice revenue streams from a digital download movie, comic book, collectible figurines and DLC skins from DC Comics New 52. Alternate universe games are in my opinion the future of gaming because it allows more unconventional story-telling and hopefully a DC vs Marvel video game in the near future.
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During Q&A of the Investors Roundtable I said since Walt Disney had shut down LucasArts Games would that allow the Star Wars gaming characters now be able make special appearances with other video game franchises. I actually asked Robert about the possibility of having even WB Games create a possible DC vs Star Wars game. Robert did not believe that Disney would allow Star Wars to come to WB and thought the IP licensing costs be too expensive to make the game profitable. Kent Wakeford of Kaboom quickly said he was greatly surprised that Disney closed LucasArts Games and there was no good reason why they did. Then some of the VC panel members like Sunny Dhillon of Signia Venture Partners and Dave Siemer of Siemer Ventures got in a lengthy discussion of the pros and cons of funding video games. And Sunny said that some IP license fees are so high that after all the profit splits with the developer and publisher it would not make economic sense from VC‘s POV to do that deal because the ROI would be really bad. I managed to slip in another follow-up question to Robert Steele about whether a stand-alone Justice League game was in the works with WB Games. Or did the studio have to wait to see if this summer‘s Man of Steel was a box office success first before green-lighting a Justice League film. To me if Iron Man had flopped for some weird reason, like WB‘s much hyped The Watchmen, I doubt Disney buys Marvel and The Avengers happen. Robert was cautious to say that many gamers can get their JLA fix on now with Injustice and DC Universe. What I really wanted to get into with the panel, but we did not have the time, was whether Marvel made a big mistake waiting too long to develop The Avengers console game that most likely should have come out with the release of The Avengers film last summer. A high quality console game typically can take 3 years or 2 years to produce. And I personally believe THQ ultimately had to abandon their work on their Avengers game because THQ knew it would extremely costly to try and deliver a high quality and well received game by Summer 2012. I don‘t think THQ in the fall of 2011 would shutdown their Avengers IP after already spending 18 months on 200 people at THQ‘s Studio OZ in Australia if they had a hit game.
―Last month, THQ shut down Brisbane-based THQ Studio Australia and said it was moving away form licensed kids' games and movie-based tie-ins. One possible victim of that closure was reportedly an unannounced game based on Marvel's upcoming Avengers movie"... Brendan Sinclair, September 19, 2011, Gamespot.

Ubisoft eventually did pick up the expenses of The Avengers IP and released Marvel Avengers: Battle for Earth that got fair or okay reviews. Even if a Justice League film and subsequent JLA console game is announced at the 2013 Comic-Con or even a few months later, WB Games will be in a much better position than Marvel was in 2011 because WB has already spent a considerable amount developing the engine, gameplay and skins for JLA characters in Injustice and DC Universe. I believe a possible future Justice League film in 2016 by Chris Nolan would rightly deserve a stand-alone movie-based tie-in Justice League video game and not just be developed as a spinoff from Injustice or DC Universe.
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3. #Brand gamification strategy disagreement and Smart TV and connected-TV confusion on emerging distribution platforms.

Developing Games For Distribution On Emerging Platforms, (L-R) Mod. Adam Sessler, Exec. Prod., Host &Editor in Chief Rev3 Games Revision 3, Jon Estanislao, Senior Dir. Global Digital & Mobile Sales Activion Blizzard, Brian Wong, CEO Kiip, Frank Cartwright, COO Reloaded Games, Andy Kleinmam, Chief Business Officer, Scopely

The only bit of real dispute or confusion I experienced during the LA Games Conference 2013 coincidently both occurred on the Developing Games For Distribution On Emerging Platforms panel on Day 1 pictured above and the Smart TV Apps: An Emerging Distribution Platform on Day 2 which is picured below:

Smart TV Apps: An Emerging Distribution Platform, (L-R) Mod. Ted Cohen, Managing Partner TAG Strategic, Trevor Dobrksen, CEO & Founder Mobovio, Ken Kajikawa, GM Digital Media Telx, OrenTversky, VP Bus. Dev. Unity Technologies.
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Brian Wong, CEO of Kiip, was the highly energetic and boisterous star of the Developing Games For Distribution On Emerging Platforms. Kiip is a mobile app rewards network that enables brands and companies to provide consumers with tangible rewards for virtual achievements. Brian strongly believes that gamers who are using new second screens want immersive and non-intruisive ads. He gave an example of possibly having a running game where the gamer never has to truly stop playing the game to get free points or prizes provided by a brand. Many of Brian‘s exciting and at times quite funny views he said on the LA Games Conference panel can be read below in article excerpt from Fast Company. http://www.fastcompany.com/1776381/content-vs-advertising-which-one-leads-gamingindustry

(L-R) Brian Wong, CEO, Kiip & Seth Priebatsch, CEO, Scvngr

―I can't say that games totally take the lead at Kiip because then how would my advertisers feel? But let's be real: People are wary of marketing, especially on mobile devices. TV commercials can evoke emotion, but mobile ads just butt in on a good time. You were playing a game, and then you're swatting away a pop-up. And you're like, Hey, I was doing something here! Mobile games are a smart way to reach people, though, because 72 million are playing them. So, how do you build a relationship with players? Our answer: Sponsors must become a part of the games people already play. Players are excited when they succeed, so that's when we have a company come in and offer a coupon as a reward. We use that word in the office--reward. Never advertisement. We want to add to the excitement. Game developers often have demographics on who plays their games, so we can match games to the right sponsor. If not, we can predict: Puzzles are played mostly by women, and racing and shooting games are played by, well, take a guess. And developers choose when rewards show up in their game. They have the best sense of when players will feel accomplished. I've been in meetings where advertisers say, "Here's a brilliant idea--what about 50 cents off a $100 purchase?" But that misses the point. People love when companies understand them, so they redeem our rewards like crazy. But advertisers have to remember that they're in the consumer's world. A gamer chooses what reward to accept. It has to be worth their time‖…Brian Wong, CEO of Kiip as told by Jason Fiefer, Fast Company, October 2011
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Presentation: Product Monetization, Tim Steduler, SVP, Publishing & Business Development with AdColony

But earlier on Day 1 before Brian‘s panel I saw Tim Steduler, SVP, Publishing & Business Development with AdColony give a slide and interactive presentation that is 100% opposite of Brian‘s non-intrusive gamification philosophy. Tim showed examples of how a gamer could be playing a mobile game and then was rewarded with bonus points if they stopped playing the game to watch a movie trailer or a music clip of Justin Timberlake promoting his new album The 20/20 Experience. AdColony is hedging their bet that there are millions of free mobile gamers who would rather have their gameplay briefly interrupted to view or engage with paid content to win more prizes in the game. Tim tried to show that AdColony would go out of their way to best match up let‘s say a mobile car game with a Scion or Ford mobile ad spot. AdColony is definitely a sponsor driven mobile game experience and not a consumer/gamer first option that Kiip prefers. Tim and Brian should‘ve been on this panel to hash out who truly had the best gamification brand strategy to engage mobile gamers.

By Day 2‘s Smart TV Apps: An Emerging Distribution Platform I found more confusion on not only defining the term Smart TVs or connected-TVs, but that in truth a Smart TV by definition has a built in ―second screen‖ function because one can easily switch from watching cable or network TV to surfing the Web or opening TV apps like Netflix, Hulu or Amazon Prime to watch VOD content. All the panelists were cautiously optimistic about the future of Smart TV app technology and how it might be used with various networks or content distributors. What was not clear at all in my estimation was are major networks or cable outlets going to encourage their customers to buy Smart TVs, when they all know a Smart TV allows their audience to click away from their programming faster than ever?
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But the question that I asked the panel was Smart TVs going to help or hinder the TV industry amongst gamers who were already heavily using their game consoles to use the same Smart TV apps. The panelists said it was still too early to say whether Smart TVs would be a boom like iPads and Tablets or a bust like 3D TVs which were also hyped to the heavens only a few years ago at the 2010 CES. Brazil was given by the panelists as an example of how all the TV set manufacturers were required by Brazilian law to sell Smart TVs that each had a similar middle-ware components to allow all Brazilian Smart TV consumers to access the same Smart TV app functions. I don‘t know what it will take for LG, Samsung, Panasonic and all Smart TV manufactures realize it is in their best interest and profits to agree on universal Smart TV app standards and functionality? There was a member of the audience who came from Australia and said almost half of their Smart TV owners had not even hooked up their sets to the Internet. A recent NPD group study backs this up and says over 40% of smart TV homes have never hooked them up to the Internet as well. I also think the panel was not very good on describing Smart TV apps that would be attractive to gamers. Smart TV apps that allowed more advertisers to add gamification to traditional programming does not address a more dire question. And that is why would any serious gamers buy Smart TVs and not also be a cord cutter as well? I personally think the next gen consoles coming like Xbox 720 and Playstation 4 will turn any HD TV into a Smart TV because those gamers are all going to have their next gen consoles hooked to the Internet. They will use Smart TV apps whether they are cable or satellite subscribers.

4. #How to improve gaming award shows and make LA a better gaming industry work environment.

BAFTRA LA Roundtable: Unraveling The Real Impact Of Game Awards, (L-R) Alison Haislip, G4‘s Attack of the Show & The Voice, James Waugh, Franchise Devlopment Blizzard Ent., Jennie Kong, SVP Digital Entertainment Miller PR, Marc Grasser, Sr. Editor Variety, Jenova Chen, Co-Founder & Creative Director thatgamecompany

The final panel of Day 1 of the LA Games Conference was BAFTRA LA Roundtable: Unraveling The Real Impact Of Game Awards. I assume DMW head honcho Ned Sherman wanted to end the day on a lighter note, but this is sort of gossipy panel that could be done
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during lunch. First of all it is mainly insider game biz knowledge that the British Academy Of Film and Television Awards or BAFTRA Awards also has a serious video game awards show a month after their British film awards. So one might think that the panel or the moderator Alison would do more to actually breakdown this year‘s BAFTRA Video Game Awards as opposed to assuming that the majority of the audience had flown to the London Hilton Hotel to attend the show or found some pirated UK online link to watch them on VOD. I actually do not know if BAFTRA even airs their video game awards because I have never seen the event promoted on BBC America like their BAFTRA film awards. What the majority of folks in the audience, like myself, have seen for better or worse was Spike TV‘s annual Video Game Awards Show extravaganza and embarrassment. So the panel should have done a better job at explaining why BAFTRA was the Oscars of the game awards and Spike TV‘s event is more like the popular and shallow People‘s Choice Awards. And I do get it that serious game developers and publishers want a Hollywood or Oscar equivalent to all the hard work they put into creating highly artistic, complex and entertaining games. The simple solution to me is for all the major game publishers to sponsor a few gaming awards that feature voice over or characterizations of actors as a bridge into the Golden Globes, SAG Awards and maybe one day the Oscars. Studios, actors and A-list directors would want to see themselves getting awards that appeal to millions of gamers/moviegoers. The gaming industry should act as big media sponsors, so these major film award shows will have a clear financial incentive to include BAFTRA gaming categories. I truly believe aliens will land at the White House before anyone truly believes film journalists, publicists, agents, Hollywood unions, film critics, producers or Academy members will take the time to freely play dozens of console, social and mobile games unless you pay them to do so first.

Game Development In Los Angeles: Future Prospects – Promise or Peril In The City Of Angels, (L-R) Jamison Selby, Dir. Moneky King Games Chair IDGA LA Chapter, Ben Hoyt, Founder & CEO 47 Games, Inc., Brent Bushnell, CEO Two Bit Circus, Bill Allen, CEO LA County Economic Dev. Corp., Kelle Santagio, Head of Developer Relations OYUGA, Tian Mu, Co-Founder & CEO of Naked Sky Entertainment

The last panel of Day 2 coincidently had the longest and most loaded panel title was Game Development In Los Angeles: Future Prospects – Promise or Peril In The City Of Angels. What struck me from the outset of the panel was how all the panelists loved living in LA, but all had laundry list of ways to immediately improve the overall LA gaming work
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environment. Brent Bushnell, CEO of Two Bit Circus complained that he still has serious problems finding java script developers. He said he would hire five java developers right away. I wish more collegiate game developers could attend the LA Games Conference because they would see the immedatiate value of knowing what job skills or type of coding is most in demand from Los Angeles gaming companies. Many of the panelists had a few stories of other tech friendly cities like Austin trying to get them to move their gaming companies out of LA. And Tian Mu, Co-Founder & CEO of Naked Sky Entertainment told tantalizing tales of how aggressive some Chinese cities are now in regards to offering lucrative financial incentives to U.S. gaming and tech start-ups to relocate to China. Tian said that one of his friends did actually move his gaming company to China and what he pays 100 Chinese coders is equivalent to hiring 20 coders in LA. And Tian stressed that his friend‘s best or senior Chinese coders are getting paid what his lowest paid employee gets at his company. The panel was not all gripes and compalints. But if I was Bill Allen, CEO LA County Economic Development Corporation I would contact each panelist and take their concerns very seriously or risk LA losing some very innovative and creative gaming talent. Ben Hoyt, Founder & CEO 47 Games, Inc. even suggested to Bill that LA should actually treat the gaming industry in LA as a tourist attraction. Ben said there should be some central place in LA where people could see all the different console, social and mobile games that have been created by top LA game publishers. Or at least there should be an official Los Angeles games mobile app to download, play or buy games created by LA game developers. And Ben expressed his and other game biz veterans frustration that many times game developers are treated as the red-headed step child of Hollywood. Ben seriously put it out there that the city create a star walk-of-fame for game brands and developers. People on the panel and in the audience were chuckling at Ben‘s suggestion, but I thought it was great idea. I do believe Los Angeles has to committ substantial marketing funds to promote our gaming biz just like we do Hollywood. We should make LA gaming companies not only want to stay in Los Angeles but recruit other top developers to move here as well.

5. #Gaming means all games now and not just superior attitudes about console games vs social and mobile games.
My final takeaway from the LA Games Conference is that I notice no more animosity on previous conferences between console, mobile and social game developers. Everyone in the gaming biz from an EA to a small indie developer has to respect multiple revenue streams from as many devices and platforms. The gaming biz is more united in a way and being a social or mobile game developer can be as important as working on a large console game franchise. I had a great time and look forward for DMW‘s 2014 LA Games Conference.
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Keynote: Navigating The Digital Playground – EA‘s Transformation From Packaged Goods Game Publisher To Digital Games & Services Company, (L-R) Pascal Brocher SVP Americas Publishing Electronic Arts & &
David L. ―Money Train‖ Watts of FuTurXTV & Funk Gumbo Radio

Keynote Interview With Zynga‘s Barry Cottie, (L-R) Barry Cottle, Chief Revenue Officer Zynga & Michael Metzger, Principal, Covert & Co.

(L-R) Ned Sherman, CEO & Publisher Digital Media Wire David L. ―Money Train‖ Watts of FuTurXTV & Funk Gumbo Radio and Robert Steele & David L. ―Money Train‖ Watts of FuTurXTV & Funk Gumbo Radio Funk Gumbo Radio: http://www.live365.com/stations/sirhobson • @FUNKGUMBO • funkgumbo@gmail.com • www.funkgumbo.com

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Best LA Games Conference Sponsor: Canopy‘s Sensus

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April 18, 2013 07:09 PM Eastern Daylight Time Canopy Sponsors Official Reception of the 2013 DMW LA Games Conference in the Gable-Lombard Penthouse at the Roosevelt Hotel to Celebrate Sensus
HOLLYWOOD--(BUSINESS WIRE)--Canopy®, an innovative technology company, will introduce its revolutionary SensusTM Summer 2013. Sensus is the world's first sensorbased case for mobile devices, developed by Minneapolisbased Canopy. This premium mobile accessory expands the touch interface from the front screen to the sides and to the entire back of the case. Sensus enables you to get your fingers out of the way and put your content front and center; it is an extension of the user interface. Sensus expands gaming, productivity tools, maps and ereaders—the entire ecosystem of applications. Watch Sensus in action: youtube.com/canopysensus A majority of consumers buy cases for their smartphones, but other than protection, consumers don‘t benefit from their commodity cases. Sensus changes that. This disruptive technology is set to forever change the mobile landscape. Canopy will host the official reception of the DMW LA Games Conference in the Gable Lombard Penthouse & Rooftop Patio at the Roosevelt Hotel. Press are welcome to attend. About Sensus: Canopy® created the SensusTM case (getsensus.com) to revolutionize the mobile experience by adding touch input to the back and sides of mobile devices. Sensus enhances the way consumers interact with their smartphones. Free SDK and developer kit may be requested at developer.getsensus.com About Canopy: Canopy (canopyco.com) based in Minneapolis, is an innovative technology firm founded in 2008 that listens to and anticipates mobile market needs. This responsive relationship leads Canopy to innovative insights which quickly advance technologies – from smart consumer products and applications to quick and easy software development kits. The company's online press kit is available at canopyco.com/press
Even more about Canopy and Sensus: www.twitter.com/CanopyCo www.twitter.com/GetSensus www.facebook.com/CanopyCo www.youtube.com/CanopySensus
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I have to give major props to Canopy‘s Sensus team because they struck up a quick pitch and Sensus demo with Jon Estanislao, Senior Dir. Global Digital & Mobile Sales Activion Blizzard. Jon was so impressed with playing a game with the Senus that he invited the Sensus team to meet their Activion Blizzard developers, so they can see how their mobile games can be adapted to use the new Sensus sensor-case controls. Sensus should be available for retail shortly after E3 2013 or before Comic-Con.

What Does ItTake To Make A Hit Game On iOS And Android, (L-R) Margaret Wallace, CEO Playmatics, Rob Carroll, Chief Mobile Officer 5th Planet Games, Lina Chen, Co-Founder, Nix Hydra Games, Marco Demiroz, President & CEO Playfirst

What‘s Next In Console Gaming?, (L-R) Mod. Grant Johnson, Pres. & Co-Founder Interpret, George Jones, Dir. Programming, Games/Action Channel Wikia, Chris Donahue, VP Global Marketing & Content CiiNow, Jeff Hilbert, Founder & Managing Partner Digital Development Management
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DMW‘S LA GAMES COFERENCE 2013 AGENDA:
Day 1 9:00AM - 10:00AM Registration, Coffee and Networking 10:00AM - 10:15AM Welcome & Opening Remarks Ned Sherman, CEO & Publisher, Digital Media Wire / Chair, DMW Games Conference 10:15AM - 11:15AM PANEL: VIEW FROM THE TOP – The State of the Games Industry Panelists Raph Koster, Entrepreneur, Game Designer, and Author of A Theory of Fun for Game Design Chris Early, VP, Digital Publishing, Ubisoft Michael Pachter, Managing Director, Equity Research, Wedbush Securities Nanea Reeves, COO, Machinima David Rice, SVP & GM, CBS Interactive Games Moderator: Eric Goldberg, Managing Director, Crossover Technologies 11:15AM - 11:45AM KEYNOTE: NAVIGATING THE DIGITAL PLAYGROUND EA‘s Transformation from Packaged Goods Game Publisher to Digital Games & Services Company In this keynote, EA‘s SVP of Americas Publishing, Pascal Brochier, will discuss key consumer trends (where they spend their time, money and transactions) and provide insight into EA‘s learnings to navigate the digital playground. The session will be done in an interactive game-show format where a prize will be awarded to a winner. Presented by: Pascal Brochier, SVP, Americas Publishing, Electronic Arts 11:45AM - 12:15PM Networking Break

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12:15PM - 12:30PM
Track A: Productized Monetization How Gaming is Leading the Mobile Advertising Revolution and Why Brands Are Taking Notice Presenter Tim Steudler, SVP Publishing & Business Development, AdColony Track B: Distribution Presenter Grant Johnson, President and Co-Founder, Interpret

12:30PM - 01:15PM
Track A: Panel – How to Win the Free-to-Play Jackpot Panelists Bjorn Book-Larsson, CEO, Reloaded Games Ian Verchere, CCO, Roadhouse Interactive Won Il Sue, SVP, Gamevil David Baker, Director of Game Development, Snail Games USA Aron Koh, Executive Producer, Nexon Mobile Games Division Moderator: Scott Brovsky, Brand Marketer and former Director, Global Marketing, Disney Interactive Track B: Panel – What‘s Next in Console Gaming Panelists Jeff Hilbert, Founder & Managing Partner, Digital Development Management Martin Rae, President, Academy of Interactive Arts & Sciences Chris Donahue, VP, Global Marketing & Content, CiiNOW George Jones, Director of Programming, Games/Action Channel, Wikia Moderator: Grant Johnson, President and Co-Founder, Interpret

01:15PM - 02:15PM Lunch 02:15PM - 02:45PM FUTURE GAMING TRENDS – Analyst Presentations, Predictions and Demos Presenters: ―Learning to Love This Transition: (by) Listening to Players‖ Robin Boyar, Founder, thinktank ―Avoiding the Churn: Winning Strategies for Critical Early Player Retention‖ Ian Atkinson, Head of Business Development & Player Relation, Playnomics
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Moderator: Ned Sherman, CEO & Publisher, Digital Media Wire 03:00PM - 03:45PM
Track A: Panel – Latest Trends in Ad Models and Micro-Payments for Games Panelists Lisa Marino, CEO, RockYou Jeremy Monroe, General Manager, Wargaming America Brian Sapp, Director, Developer Partnerships, Tapjoy Jarkko Rajamäki, VP, Ad Operations, Rovio Zach Phillips, VP of Publisher Relations, PlayHaven Moderator: Kraig Baker, Partner and Chair, Technology, e-Business & Digital Media Practice; Co-chair, Games Practice, Davis Wright Tremaine LLP Track B: Panel – What Does it Take to Make a Hit Game on iOS and Android Platforms Panelists Rob Carroll, Chief Mobile Officer, 5th Planet Games Lina Chen, Co-Founder, Nix Hydra Games Marco DeMiroz, President & CEO, PlayFirst Ken Murphy, VP of Studio, GameHouse, RealNetworks Moderator: Margaret Wallace, CEO, Playmatics

03:45PM - 04:30PM
Track A: Panel – Alternative Digital Revenue and Business Models Panelists Zain Jaffer, CEO, Vungle Jason Xu, Founder & CEO, Battlefy Billy Levy, President & Co-Founder, Virgin Gaming Eric Futoran, Co-Founder and VP of Revenue and Operations, Scopely Jesse Redniss, SVP, Digital, USA Network/NBCUniversal Moderator: Alan Seiffert, President, Seiffert Media Advisors Track B: Panel – Developing Games for Distribution on Emerging Platforms Panelists Jon Estanislao, Senior Director, Global Digital and Mobile Sales, Activision Blizzard Brian Wong, Co-Founder & CEO, Kiip Andy Kleinman, Chief Business Officer, Scopely Frank Cartwright, COO, Reloaded Games Moderator: Adam Sessler, Executive Producer, Host, and Editor in Chief for Rev3 Games, Revision3

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04:30PM - 05:30PM Panel – BAFTA LA Roundtable: Unraveling The Real Impact of Games Awards Hosted by:

A candid discussion about the state of the video games industry and the significance of awards to the business. While Film & TV accolades continue to play a crucial role in commercializing and boosting a studio‘s revenue, do Games awards have the same effect, and if so, what could it mean for the industry? Panelists Jenova Chen, Co-Founder & Creative Director, thatgamecompany Marc Graser, Senior Editor, Variety Jennie Kong, SVP, Digital Entertainment, Miller PR James Waugh, Franchise Development, Blizzard Entertainment Moderator: Alison Haislip, former TV correspondent, Attack of the Show! on G4 and NBC‗s The Voice 05:30PM - 06:30PM Penthouse Reception Hosted by Canopy and The Strategery Group Day 2 09:00AM - 10:00AM Welcome Back to the Conference Morning Networking 10:00AM - 10:30AM KEYNOTE INTERVIEW w/Zynga‘s Barry Cottle Barry Cottle, Zynga‘s Chief Revenue Officer, will be interviewed on stage by Michael Metzger, Principal at Covert & Co. As the Chief Revenue Officer of Zynga, Barry Cottle is responsible for corporate and business development, strategic partnerships, distribution, advertising sales and operations, publishing and real money gaming. The discussion will cover the outlook for real money and mobile gaming, Zynga‘s growth strategies, as well as Zynga‘s M&A and financing interest s.
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Barry Cottle, Chief Revenue Officer, Zynga Interviewer: Michael Metzger, Principal, Covert & Co. 10:45AM - 11:45AM Game Marketing Leadership Roundtable Panelists Jonathan Anastas, VP, Global Marketing, Head of Digital & Social Media, Activision Rob Dyer, VP, Partner Publishing, Zynga Stephen Saiz, GM, Mobile, Majesco Entertainment Chris Enock, VP of Central Publishing, Riot Games Scott Steinberg, Executive Partner, King Brown Partners Moderator: Mike Vorhaus, President, Magid Advisors 11:45AM - 12:15PM Networking Break 12:15PM - 01:00PM
Track A: Panel – Online Video and the Games Industry Panelists Barry Blumberg, EVP, Alloy Digital, President, Smosh Rodrigo Velloso, Head of Gaming, YouTube Jonathan Simpson-Bint, Chief Revenue Officer, Twitch.TV John Orlando, Director, Digital Development, Sony Pictures Entertainment Sanjay Sharma, Executive Vice President, Strategy & Business Development, Machinima Moderator: Bill Young, Managing Director, EA Ready, Head of Video Strategy, Electronic Arts Track B: Panel – Smart TV Apps – An Emerging Distribution Platform Panelists Oren Tversky, VP, Business Development, Unity Technologies Trevor Doerksen, CEO and Founder, Mobovivo Seth Shapiro, Principal, New Amsterdam Media Ken Kajikawa, General Manager – Digital Media, Telx Moderator: Ted Cohen, Managing Partner, TAG Strategic

01:00PM - 02:00PM Lunch 02:00PM - 02:30PM KEYNOTE: TWINKIE vs. STEAK

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Bringing Meaningful Console Experiences to Mobile Platforms Presented by: Christopher Mahoney, Director, Emerging Platforms, PlayStation, Sony Computer Entertainment America 02:30PM - 03:30PM Panel – Game Investors Roundtable: What Does it Take to Get Funded Today? Panelists Dave Siemer, Managing Director, Siemer Ventures Kent Wakeford, EVP Corporate Development and General Counsel, Kabam Peter Levin, CEO, Nerdist Industries & Co-President, Legendary Entertainment Digital Robert Steele, Manager, Corporate Bus. Dev. & Strategy, Warner Bros. Studios Sunny Dhillon, Signia Venture Partners Moderator: Marshall Jensen, Managing Director, DMW Hexagon 03:30PM - 03:45PM Networking Break 03:45PM - 04:30PM
Track A: Panel – Maximizing Value & User Acquisition on Social Platforms Panelists Braden Moulton, President & COO, 5th Planet Games John Dobrowolski, GM, Games, Nanigans Maria Pacheco, Sr. Director, Marketing – Mobile, DreamWorks Animation Mike Goslin, General Manager, Rebel Entertainment Moderator: Jay Moore, President/Co-founder, BitRaider and Head of Special Ops, The Strategery Group Track B: Panel – Social Casino Games: Winning Strategies Panelists Josh Yguado, President, SGN Brock Pierce, CEO, Playsino, Managing Director, Clearstone Global Gaming Fund Andrew Pascal, Founder & CEO, PLAYSTUDIOS Michael Marchetti, Former CEO, Buffalo Studios Moderator: Ned Sherman, CEO & Publisher, Digital Media Wire

04:30PM - 05:15PM Game Development in Los Angeles: Future Prospects – Promise or Peril in the City of Angels Hosted by:

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A panel of LA‘s veteran developers and executives discuss the state of the game industry in Los Angeles and examine future prospects. Can the city cement its position as a primary hub for game development? Can it live up to its promise as the storytelling capital of the world? Can city government positively impact the local industry? Can industry positively impact the city as a whole? Join us to tackle these questions and more. Panelists Bill Allen, CEO, Los Angeles County Economic Development Corporation Ben Hoyt, Founder and CEO, 47 Games, Inc. Tian Mu, Co-Founder & CEO, Naked Sky Entertainment Brent Bushnell, CEO, Two Bit Circus Kellee Santiago, Head of Developer Relations, OUYA Moderator: Jamison Selby, Director, Monkey King Games / Chair, IGDA LA Chapter
05:30PM - 06:30PM Closing Reception

Sponsors

Media Partners

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