P. 1
Distribution Ppt

Distribution Ppt

|Views: 3,131|Likes:
Published by robinkapoor

More info:

Published by: robinkapoor on Apr 08, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

01/12/2013

pdf

text

original

Robin Kapoor, 109 Deepak Kumar, 94 Tushar Garg, 118 Vikas Sharma , 122 Indrajeet Singh, 96 Pooja Gupta

, 103 Pankaj Jain, 102 Nadira Feroz, 98
04/08/09 Shree Bankey Behari Foods Ltd. 1

Introduction
Objective: To understand & analyze the

company in respect to:- Sales - Current Distribution - Logistics

04/08/09

Shree Bankey Behari Foods Ltd.

2

About the Company
Sister concern of Shamsons food limited Chairman – Anubhav Gupta Brand name – Diamonds and Hi-Choice Famous product Major Clients Quality standards, manufacturing techniques Exports to major countries More than 50 % market share

04/08/09

Shree Bankey Behari Foods Ltd.

3

04/08/09

Shree Bankey Behari Foods Ltd.

4

History of the company
The company’s forefathers were in this line since 1920

and this line of activity is coming down to third generation with vast experience in manufacturing of these items for various tastes. License No.7

Their parent concern M/s. Sham Sons Foods holds FPO  The third generation in line is trying to add more

flavor to the quality and presentation of these products, keeping in view the requirement of these products by Railways, Airlines, Institutions, Hospitals, and Schools etc.

04/08/09

Shree Bankey Behari Foods Ltd.

5

Thus, they are both manufacturers and packers of

our own products like Mix Pickles, Fruits Jam, Ketchup

Their main emphasis is on hygiene and

quality of the products

04/08/09

Shree Bankey Behari Foods Ltd.

6

Quality Assurance
ISO Certified Quality control measures from raw material to

shipment of finishes products In house production, quality control and packaging units for finest production Air tight packaging

04/08/09

Shree Bankey Behari Foods Ltd.

7

Why them?
Affordable prices Wide distribution network to ensure timely

delivery An array of delicious food items State of the machinery and highly qualified work force

04/08/09

Shree Bankey Behari Foods Ltd.

8

COMPANY PROFILE
• • • • •

Business Type Capital in Dollars Export Percentage Import Percentage Primary Competitive Advantages Sales Volume Import Value No. of Staff Personnel Year of Establishment No. of Production Lines Export Markets Import Markets Investment on Manufacturing Equipment No. of Engineers Monthly Production Capacity Memberships

• • • • •

Exporter , Manufacturer , Importer 150,000 50% 5% We offer absolute fresh and tasty Pickles, Jams, Juices, Syrups, etc. at the best prices INR 10 crore INR 50 lac 150 1955 5 New Zealand, Dubai & Canada China INR 1 crore 5 As per requirement APEDA (Agricultural and Processed Food Products Export Development Authority)
9

• • • • • • • • • • •

• • • • • • • • • • •

04/08/09

Shree Bankey Behari Foods Ltd.

Structure of the Company Channel-1
1. General Structure
Company (Manufacturing Unit) Transport Depot Distributors Wholesalers Retailers
04/08/09 Shree Bankey Behari Foods Ltd. 10

Structure of the Company Channel-2
2. For Diamond Mango Panna
Company (Manufacturing Unit) Transport Depot

C&F

Distributors

Wholesalers

Retailers
04/08/09 Shree Bankey Behari Foods Ltd. 11

Structure of the Company Channel-3
3. For Corporate & Institutions

04/08/09

Shree Bankey Behari Foods Ltd.

12

Expectations-1
Company’s Expectations Maintain Brand Image Satisfy the retailers Targets Critical Issues Follow the Rules and Regulations

04/08/09

Shree Bankey Behari Foods Ltd.

13

Expectations -2
Distributor’s Expectations Lead Time Proper Man Power Visits of ASM Promotional Schemes

04/08/09

Shree Bankey Behari Foods Ltd.

14

Expectations -3
Retailer’s Expectations Supply on time Proper visit of sales person Schemes must be provided

04/08/09

Shree Bankey Behari Foods Ltd.

15

Selection Criteria
on the basis of  Experience Knowledge Credit Worthiness Recommendations

04/08/09

Shree Bankey Behari Foods Ltd.

16

Distribution Strategies-1
COMPANY Vs DISTRIBUTORS DISTRIBUTORS Vs RETAILERS Commercial Matters: - Credit policy Discounts Margins Behari Foods Ltd. Shree Bankey

04/08/09

17

Distribution Strategies-2
COMPANY Vs DISTRIBUTORS DISTRIBUTORS Vs RETAILERS

Sales: - Sales Force - Frequency of Visit Compensation Foods Ltd. Shree Bankey Behari

04/08/09

18

Distribution Strategies-3
COMPANY Vs DISTRIBUTORS DISTRIBUTORS Vs RETAILERS

Logistics: - Order Placement Warehouse - Mode of Transportation Behari Foods Ltd. 04/08/09 Shree Bankey

19

PERFORMANCE APPRAISAL
Distributor Appraisal Retailer Appraisal Sales Person Appraisal

04/08/09

Shree Bankey Behari Foods Ltd.

20

RECOMMENDATIONS
Expand its operations Marketing Research Try & reduce Lead Time More frequent Replacements

04/08/09

Shree Bankey Behari Foods Ltd.

21

Thank You

04/08/09

Shree Bankey Behari Foods Ltd.

22

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->