This action might not be possible to undo. Are you sure you want to continue?
Before we discuss ways to save money at the grocery store,let's
determine what type of grocery shopper you are at present.
Which of the following grocery shoppers best describes you?
1.OUT OF MY WAY,I'M IN A HURRY.I'm too busy,I've got a
familytofeed,just give me the makings of a quick meal and I'm out
of here.I'd like to save money,but it's just not possible with my
2.I'M CHOOSY.LET ME COMPARE.Time is not as important
to me as saving money.Let me compare the prices of each item on
the shelf,and pick the cheapest one.
3.I'M IN A HURRY,AND I'M CHOOSY.Let me grab the
highest-quality items on the shelf (based on brand name,advertising
campaign,highest price,or positionon the shelf).Let me grab the
most expensivefruits and vegetables and the most expensive pre-
cooked items at the deli counter.I want the best for my family and I'll
buy it even if I can't affordit.Ican find some other area of my life to
cut costs – maybe.
4.I'M LOST.JUST GIVE ME SOMETHING TO EAT.I'll buy
whatever is in front of me or whatever catches my eye today.I may
end up with all the wrong stuff and I'm not sure if I'm getting a good
deal,but at least I'm bringing home something edible.
5.I'M IN A HURRY,I WANT THE BEST STUFF,AND I'M
FRUGAL.I've planned out my shopping trip to cut my in-store time
to a minimum.I've reviewed my store's sales flyer in advance and
selected the special deals and coupons I'm going to use.I'm going to
select the finest core ingredients and plan my meals as I go based on
the best deals I find in my store today.I'll be out of here in no time,
I'll save 30% or more on my groceries,I'll easily pay only a
FRACTIONof what most others pay and my family will probably be
eating better and healthier food than theirs.
Wouldn't you like to be in that final group?
Welcome to the first meeting of "Grocery Shoppers Anonymous",a
first-names-only group for people who habitually pay too much for
their groceries.It's a very good sign that you're willing to attend
today's meeting,because this means you've acknowledged the problem
and are willing to take action to change it.
Here,our therapy starts with the MINDSET you carry with you into
The MINDSET you bring into the grocery store is what determines
the amount you will pay for your food.You CANNOT CONTROL
theprices that the grocery store charges you.But you CAN
CONTROL your mindset about the items you will need to prepare
your meals and hence you CAN CONTROL the items you put into
your cart.Change your mindset,and you will lower your food costs.
It's that simple.
If that paragraphdidn’t resound like a fire alarm in your brain,please
read it again.It’s very important.So do it.Now.
Big Idea Recap – Chapter 1
BIG IDEA 1:The MINDSET you bring with you into the grocery store is
whatdetermines the amount you will pay for your food.Change your
mindset,and you'll lower your food costs.It's that simple.
Chapter 2:The "7 Deadly Sins"
(Signs that you may be losing the "grocery game")
High grocery expenses.Keep your receipts for one month.
Add up the total of all your grocery purchases.What percent of your
family's take-home monthly income is going towards food? Is it
reasonable,or is it OUT OF CONTROL?
Insufficient food supply.If you often find one of your kids
standing in front of the refrigerator shouting,"there's nothing to eat",
you're probably suffering from an insufficient food supply.This is also
known as spending too much on not enough.A budgeting problem is
hardly ever managed by reducing the AMOUNT of food you bring
home.A strategy like this does not make for happy campers and is
Unhappy campers.Does your family ever politely suggest that
your menu choices somehow fail to live up to their expectations? (Or
perhaps they throw their full plates into the sink and yell "this food
#*!)@"s!").If this is the case,you probably have a troupe of
unhappy campers and it's your job as the conscientious and devoted
parent youareto address this problem.
Uneaten goods.If the food that you thought you needed is
still in your fridge,freezer,or pantry months after the fact,you may
not be making smartchoices for your family.Everyone is different,
and everyone likes different things from time to time.Are you
experiencing these symptoms?
a.You never seem to get around to cooking the items you
purchase,and they sometimes go bad before you realize it.
b.You get significant complaints whenever you serve the items
c.You have items that you never seem to run out of.
d.Conversely,you have items that disappear as soon as you
bring them home.
If any of these symptoms apply to the food situation in your home,
they're a good indication that you are purchasing the wrong items – or
the wrong quantities of items – for your family's needs.
Excessive leftovers.Do you routinely throw a significant
amount of food in the trash or down the drain? This means one of
a.You're cooking too much food.Your cooking proportions are
too large,or you're making too many different dishes during a given
b.You're cooking the wrong stuff.Your family just isn't "into"
to the food you're cooking.
Binge snacking.Arefrequent snacks replacing meal times in
your household? Do your kids skip the meals you cook only to wolf
down an entire bag of chips at midnight? Eating the wrong kinds of
food – at the wrong times – in the wrong quantities – can very quickly
translate into serious health problems.It's important to correct this
type of eating disorder early-on – and this book can help you.
Sticker shock.Have you ever come home from the grocery
store and really looked at your receipt? I mean more than just
glancing at it – I mean reading it line for line,item byitem.
Sometimes the items that looked so good at the store cause
palpitations when you see what you actually paid for them.Your
significant other might even weigh in with their opinion,"how could
you pay $X for THAT?"You probablydon't want to admit that you
didn't check the price in the first place.It just looked good at the
time,so you put it in your cart.You may not even know WHYyou
put it in your cart.But something made you want to take that action,
so you did.(More on this subject later in the book;keep reading.)
The primary job of grocery store marketers is to make you believe that
you NEED their product to adequately feed and appease your family.
There is a HUGE disconnect between this premise and the reality of
the situation,but few people notice it.You can adequately feed a
family of 5 for a few dollars if you select the right foods and recipes.
The TV commercials you watch and the magazine ads you read are
designed by food manufacturers to steer you away from cooking fresh
foods and steer you toward buying their the high-priced pre-mixed
concoctions.Steer yourself back to the basics,and your budget will
thank you for it.
Big Idea Recap – Chapter 2
BIG IDEA 2:Grocery prices are rising faster than just about any other
commodity in your life.Is your income rising to keep pace? Ifnot,you
either have to sacrifice some ofthe things you currently enjoy,or find a way
to buy more for less.The second choice may seem a little painful at first,but
remember that in today's economy you're going to have to work harder JUST
TO STAY EVEN.
BIG IDEA 3:Your family is not going to be willing to eat LESS.Ifyou
can learn a few simple techniques to stretch your food budget and allow
them to eat BETTER,you'll all be happier and healthier.
BIG IDEA 4:Ifyour garbage disposal consumes more food than your
family,it doesn't matter what you're buying or what you're cooking:
something is significantly wrong in your relationship with food.
BIG IDEA 5:The TVcommercials you watch,the print ads in your
magazines,and even the signs in the grocery store,are all geared toward
getting you to FORGETabout cooking fresh and rely on pre-mixed,pre-
bagged,pre-cooked,expensive meals.Re-program your brain to ignore these
messages and rely on your own common sense to buy core ingredients
This action might not be possible to undo. Are you sure you want to continue?