Madrid

According to Ancient and Heraldic traditions much symbolism is associated with colors. Yellow.... a symbol of generosity Red.... hardiness, bravery, strength & valour

2020

STYLE GUIDE
Presented by Rayne Chapman

General History....
The official name of Spain is the Kingdom of Spain. The Iberian Peninsula was one of several refuges during the last ice age, so it was largely from Spain that northern Europe was repopulated after the ice age ended. Madrid is a major centre for international business and commerce. It is one of the largest centres for finance in Europe and the largest financial centre in Spain.

Research

1.

Madrid is the capital and largest city of Spain. The population of the city is roughly 3.3 million. Madrid is considered one of the top European destinations concerning art museums. The nightlife in Madrid is one of the city’s main attractions. Tapas bars, cocktail bars, clubs, jazz lounges, live music ven- ues, flamenco theatres and establishments of all kinds cater to all. Every night, venues pertaining to the Live Music Venues Association La Noche en Vivo host a wide range of live music shows.

Research

2.

Moodboard 3.

Madrid 2020 Olympic Logo is comprised of 4 elements....
1. Circular mark (graphic) 2. Horizontal text tyoe 3. Horizontal numerical tyoe 4. Olympic Ring symbol

Madrid
Color Palette....

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RGB: 255, 0, 0 CMYK: 0, 100, 100, 0 RGB: 255, 255, 0 CMYK: 0, 0, 190, 0

Logo

4.

Front....

Madrid
Back....
Norene Yamatani
Public Relations
ny@luxxpr.com (240) 792-4863 653 Garden Street Los Angeles, CA 90007

2020

Font....
Logo.... Barkentina Text.... Bodoni Classic

Business Card

5.

Madrid

2020

Norene Yamatani

ny@luxxpr.com (240) 792-4863 653 Garden Street Los Angeles, CA 90007

Madrid
ny@luxxpr.com • (240) 792-4863 653 • Garden Street Los Angeles, CA 90007

2020

Stationary & Envelope 6.

Madrid

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Front

Back

Madrid

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Applications

7.

Madrid

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Madrid

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Applications

8.

Madrid
Contact:
Rayne Chapman rmmchapman@gmail.com (760) 505-8471

2020

Contact

9.

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