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NILOTPAL MAITY (08DR051) IMIS, Bhubaneswar
Levi Strauss & Co. (LS&CO) is a privately held clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Bavaria, Germany to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. Although the company began producing denim overalls in the 1870s, modern jeans were not produced until the 1920s. The company briefly experimented (in the 1970s) with employee ownership and a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss' four nephews.
DETAILS OF FRANCHISE
Ve rti ca l: Lev is Clothi ng
Requi re d Ca pi tal : Rs 50 Lak h to Rs 5 cro re depe nd ing on loc ation Co nta ct : 011 32638 433 No. o f Fr anch ise Outlet : 200+ Industry Cate go ry : Clo thi ng
UNIT INVESTMENT MASTER FRANCHISE INVESTMENT COUNTRIES AVAILABLE MULTI UNITS INVESTMENT COUNTRIES AVAILABLE
WHAT AREAS ARE AVAILABLE FOR UNIT FRANCHISE
Rs 50lakh to 1 crore
5 CRORE AND ABOVE
franchise fee included in this figure Is there How much working capital is required in multi unit franchise addition to this Yet not disclosed 15-20 LACS
Is there exclusive No territorial rights given to a unit franchise? Are any performance guarantees given to a unit franchise What is the anticipated percentage return on franchise? No
WHAT TYPE OF PROPERTY IS REQUIRED FOR THIS FRANCHISE OPPORTUNITY? FLOOR AREA REQUIREMENT
Preferred location of unit franchised outlet
HIGH FOOT FALL AREA
BUSINESS PLAN AND MODEL
Retail space of 42000 sqft and planning to add more than 1 lakh sqft in the next 3 yr. Planning to open large format retail store ranging between 1500-4000 sqft Expanding along with retail chain like shopper stop, lifestyle, and pyramid. Campaign like “Dangerously” also to get more women customer who now account for 30%of the sale.
FRANCHISEE RELATION •Free consultant. •Store location. •Analyzing the market. •Financial support. •Store layout plan. •Trained worker. •Marketing, human resources, • inventory procurement, and • professional services.
1. 2. 3. 4. 5.
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
ADVERTISING AND BRANDING
The iconic status and brand salience as Levi's. The unique image of the Levi's brand. expensive competitors. Worldwide Levi's is accepted as an American icon. Re-designing the marketplace and raising the benchmark for quality and satisfying consumers' needs.
Levi's, Dockers, and Levi Strauss Signature names in more than 110 countries. Global Sourcing and Operating Guidelines. World class Master Franchisee. In India, 160 stores in all main cities. Levi’s is also sponsoring a project called Gen next. World’s 2nd largest store in Bangalore. World class quality.
www.franchising.com www.franchiseindia.com http://eu.levi.com www.indianretailer.com